Production
In 2011, plans were announced to move the manufacturing process to a new facility at Laverstoke Mill in Whitchurch, Hampshire, including the restoration of the former Portal's paper mill at the proposed site, and the construction of a visitor centre. Planning permission was granted in February 2012, and the centre opened to the public in the autumn of 2014.The visitor centre included a new construction by Thomas Heatherwick of two glasshouses for plants used as botanicals in the production of Bombay Sapphire gin. Production and bottling of the drink is contracted out by Bacardi to G&J Greenall.-
Glasshouses by Thomas Heatherwick for growing the botanicals
Varieties
Bacardi also markets Bombay Original London Dry Gin (or Bombay Original Dry). Eight botanical ingredients are used in the production of the Original Dry variety, as opposed to the ten in Bombay Sapphire. Wine Enthusiast preferred it to Bombay Sapphire. In September 2011, Bombay Sapphire East was launched in test markets in New York and Las Vegas. This variety has another two botanicals, lemongrass and black peppercorns, in addition to the original ten. It is bottled at 42% and was designed to counteract the sweetness of American tonic water. A special edition of Bombay gin called Star of Bombay was produced in 2015 for the UK market. It is bottled at 47.5% and is distilled from grain. It features bergamot and ambrette seeds in harmony with Bombay's signature botanicals. This version has later been extended to several other markets. Another variety is Bombay Bramble, it’s Infused with fresh Black- and Raspberries and bottled at 37.5% ABV. In summer 2019, Bacardi launched a limited edition gin called Bombay Sapphire English Estate, which features three additional English sourced botanicals: Pennyroyal Mint, rosehip and hazelnut. It is bottled at 41%.Design connection
The brand started a series of design collaborations. Their first step into the design world was a series of advertisements featuring work from currently popular designers. Their works, varying from martini glasses to tiles and cloth patterns, are labelled as “Inspired by Bombay Sapphire”. The campaign featured designers such as Marcel Wanders, Yves Behar, Karim Rashid, Ulla Darni, and Dror Benshetrit and performance artist Jurgen Hahn. From the success of this campaign, the company began a series of events and sponsored locations. The best known is the Bombay Sapphire Designer Glass Competition, held each year, where design students from all over the world can participate by designing their own “inspired” martini cocktail glass. The finalists (one from each participating country) are then invited to the yearly Salone del Mobile, an international design fair in Milano, where the winner is chosen. Bombay Sapphire also endorses glass artists and designers with the Bombay Sapphire Prize, which is awarded every year to an outstanding design which features glass. Bombay Sapphire also showcases the designers' work in the Bombay Sapphire endorsed blue room, which is a design exhibition touring the world each year. From 2008 the Bombay Sapphire Designer Glass Competition final will be held at 100% Design in London, UK and the Bombay Sapphire Prize will take place in Milan at the Salone Del Mobile.Evaluation
Bombay Sapphire has been reviewed by several outside spirit ratings organizations to various degrees of success. Recently, it was awarded a score of 92 (on a 100-point scale) from the Beverage Testing Institute. Ratings aggregator Proof66.com categorizes the Sapphire as a Tier 2 spirit, indicating highly favourable "expert" reviews.Cultural references
Bombay Sapphire was used in the video work Victoria Day (Bombay Sapphire), 2002 by contemporary artists Marina Roy and Abbas Akhavan. |
- Long time sports radio personality Jim Rome is known for his love of Bombay Sapphire Gin, which he often refers to as "the Magic Blue".
- American hip-hop artist Wiz Khalifa and his "Taylor Gang" are also known for their love of Bombay Sapphire dry gin.
- Former Las Vegas, Nevada mayor Oscar Goodman is known for his love of Bombay Sapphire Gin, and he has served as a spokesman for the brand.
- American musician Robert Earl Keen references "a quart of Bombay gin" in the song "The Road Goes on Forever".
- American YouTuber/streamer Etika was known for drinking Bombay Sapphire, among other alcoholic drinks, during streams as a way to celebrate donations.
- In the Netflix series Bojack Horseman a bottle strongly resembling Bombay Sapphire can be seen in Princess Carolyn's office.
Products
According to the manufacturer, Gordon's gin is triple-distilled and contains juniper berries, coriander seeds, angelica root, licorice, orris root, orange, and lemon peel, though the exact recipe has remained a closely guarded secret since 1769. It differed from others at the time in that it didn't add sugar, which made it a "dry" gin.It takes ten days' distillation after receiving the wheat to create a finished product of a bottle of Gordon's Gin. In the UK Gordon's is sold in a green glass bottle, but in export markets, it is sold in a clear bottle.Some airport duty-free shops sell it in plastic bottles in the 75cl size. Gordon's is sold in several different strengths depending on the market. In the US, the strength is 40% ABV. Until 1992, the ABV in the UK was 40%, but it was reduced to 37.5% to bring Gordon's gin into line with other white spirits such as white rum and vodka, and also reduce production costs (the other leading brands of gin in the UK, Beefeater gin and Bombay Sapphire, are both 40% ABV in the UK). In continental Europe and in some duty-free stores, a 47.3% ABV version (Traveller's Edition) is available in addition to the 37.5% one, while in New Zealand and Australia, as of 2011, it is sold at 37.2% ABV,and in South Africa, it is 43% ABV. In addition to the main product line, Gordon's also produces a sloe gin; a vodka (US & Venezuela only), two alcopop variants, Space and Spark; three vodka liqueur variants, Cranberry, Parchita and Limon (Venezuela only) and a canned, pre-mixed gin and tonic as well as a canned Gordon's and Grapefruit (500ml - Russia only). On 11 February 2013, Gordon's announced the release of Gordon's Crisp Cucumber, a flavored gin, which blends the original gin with cucumber flavor.In early 2014, Gordon's Elderflower was added to their "flavored" gin collection, and is made in much the same way, with a natural elderflower flavoring being added to the original recipe. In August 2017, Gordon's began selling Gordons Pink, a pink-colored gin flavored with several types of red berries. In February 2020, Gordon’s launched two new flavours in lemon and peach. In April 2020, it was announced that Gordon’s were launching an orange flavoured gin.Discontinued products
Gins
- Gordon's special Old Tom Gin (1921–1987)
- Orange Gin (1929–1988, 2020–)
- Lemon Gin (1931–1988, 2020–)
- Spearmint gin (US only)
- Gordon's Distiller's Cut - A luxury version of the gin, released in 2004, with additional botanicals of lemongrass and ginger.
Shaker cocktails
A range of pre-mixed drinks:- (1924–1967) Fifty-Fifty, Martini, Dry Martini, Perfect, Piccadilly, followed by Manhattan, San Martin, Dry San Martin and Bronx.
- (1930–1967) Rose, Paradise and Gimlet 1930-1967.
- (1924–1990) Dry/Extra Dry Martini
Other products
- Finest Old Jamaica Rum
- Orange Bitters (made from Seville Oranges)
In popular culture
Gordon's Gin is specified by name in the recipe for the Vesper Cocktail given by James Bond in Ian Fleming's 1953 novel Casino Royale. Gordon's was Ernest Hemingway's favourite gin, which he claimed could "fortify, mollify and cauterize practically all internal and external injuries". In the movie The African Queen Katharine Hepburn's character pours Humphrey Bogart's entire crate of Gordon's bottles into the river and floats away from the empties. In the 14th episode of the anime series Transformers: Super God Masterforce, towards the end of the episode, a hospital patient reveals that he snuck in a bottle of Gordon's Gin and the label was in its export colors. In the film The Sting, Paul Newman's character drinks Gordon’s Gin whilst playing cards with Robert Shaw's character. In the film The Big Heat, Gloria Grahame's character mixes a cocktail with Gordon's Gin. According to an eyewitness account cited in A Night to Remember (book) by Walter Lord, a passenger of the RMS Titanic "drained" a bottle of Gordon's Gin and survived the sinking.n 1863, Joseph Causton and his son, also named Joseph, developed the printing company which was to become the large and well known Joseph Causton & Sons Limited.
In 1867 the company was described as being a wholesale stationer and printer with a large warehouse at Southwark Street, London.
Joseph Causton was also a politician. He became a Councillor for Billingsgate, East London in 1868 and later Sheriff for London and Middlesex. The pinnacle of his career came when Queen Victoria opened Blackfriars Bridge and Holburn Viaduct in 1869 and he was knighted at Windsor Castle to mark the event. The company name now became Sir Joseph Causton & Sons Limited. Sir Joseph died just two years later but his sons, Joseph, Richard and James continued as partners of the firm.
The company moved to a large new printing works in Eastleigh, Hampshire in the 1930s. The printing works made labels for household brands including Marmite and Guiness. During The Second World War they printed secret maps for the government in a specially bricked off part of the building.
By the end of the 1960s Sir Joseph Causton & Sons Limited fortunes were in decline. In the mid 1970s the company was losing money but it was not until 1984 that the firm was taken over by Norton Opex. They in turn were acquired by Bowater and Sir Joseph Causton and Sons ceased trading.
The Causton name has survived only as Causton Envelopes Limited and Causton Cartons, which is a subsidiary of the Bowater Group, manufacturing cartons for the pharmaceutical industry.