Tá breis ages fiúntas in nGuinness " (Literal Irish translation- theres an advantage and merit in Guinness!!!!)
Will help lend that crucial authenticity to any pub or home bar!
32cm x 27cm Boher Co Limerick
Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.”
Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading.
The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test.
By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world.
Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.”
Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981.Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter.
Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid.
In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo.
The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.
The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin.
Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant.
On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development.
On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with TánaisteMary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997.
In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now.
Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered.
Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians.
Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible.
Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste.
Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby.
The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”
Gorgeous little miniature 1930s Bass mirror with a slight crack at its left hand side ,with beautiful wooden support strut.
Origins : Dublin. Dimensions :23cm x 16cm
Bass,the former beer of choice of An Taoiseach Bertie Ahern,the Bass Ireland Brewery operated on the Glen Road in West Belfast for 107 years until its closure in 2004.But despite its popularity, this ale would be the cause of bitter controversy in the 1930s as you can learn below.
Founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England.The main brand was Bass Pale Ale, once the highest-selling beer in the UK.By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels.Its pale ale was exported throughout the British Empire, and the company's distinctive red triangle became the UK's first registered trade mark.
In the early 1930s republicans in Dublin and elsewhere waged a campaign of intimidation against publicans who sold Bass ale, which involved violent tactics and grabbed headlines at home and further afield. This campaign occurred within a broader movement calling for the boycott of British goods in Ireland, spearheaded by the IRA. Bass was not alone a British product, but republicans took issue with Colonel John Gretton, who was chairman of the company and a Conservative politician in his day.
In Britain,Ireland and the Second World War, Ian Woods notes that the republican newspaper An Phoblacht set the republican boycott of Bass in a broader context , noting that there should be “No British ales. No British sweets or chocolate. Shoulder to shoulder for a nationwide boycott of British goods. Fling back the challenge of the robber empire.”
In late 1932, Irish newspapers began to report on a sustained campaign against Bass ale, which was not strictly confined to Dublin. On December 5th 1932, The Irish Times asked:
Will there be free beer in the Irish Free State at the end of this week? The question is prompted by the orders that are said to have been given to publicans in Dublin towards the end of last week not to sell Bass after a specified date.
The paper went on to claim that men visited Dublin pubs and told publicans “to remove display cards advertising Bass, to dispose of their stock within a week, and not to order any more of this ale, explaining that their instructions were given in furtherance of the campaign to boycott British goods.” The paper proclaimed a ‘War on English Beer’ in its headline. The same routine, of men visiting and threatening public houses, was reported to have happened in Cork.
It was later reported that on November 25th young men had broken into the stores owned by Bass at Moore Lane and attempted to do damage to Bass property. When put before the courts, it was reported that the republicans claimed that “Colonel Gretton, the chairman of the company, was a bitter enemy of the Irish people” and that he “availed himself of every opportunity to vent his hate, and was an ardent supporter of the campaign of murder and pillage pursued by the Black and Tans.” Remarkably, there were cheers in court as the men were found not guilty, and it was noted that they had no intention of stealing from Bass, and the damage done to the premises amounted to less than £5.
A campaign of intimidation carried into January 1933, when pubs who were not following the boycott had their signs tarred, and several glass signs advertising the ale were smashed across the city. ‘BOYCOTT BRITISH GOODS’ was painted across several Bass advertisements in the city.
Throughout 1933, there were numerous examples of republicans entering pubs and smashing the supply of Bass bottles behind the counter. This activity was not confined to Dublin,as this report from late August shows. It was noted that the men publicly stated that they belonged to the IRA.
Irish Press. 28 August 1933.
September appears to have been a particularly active period in the boycott, with Brian Hanley identifying Dublin, Tralee, Naas, Drogheda and Waterford among the places were publicans were targetted in his study The IRA: 1926-1936. One of the most interesting incidents occurring in Dun Laoghaire. There, newspapers reported that on September 4th 1933 “more than fifty young men marched through the streets” before raiding the premises of Michael Moynihan, a local publican. Bottles of Bass were flung onto the roadway and advertisements destroyed. Five young men were apprehended for their role in the disturbances, and a series of court cases nationwide would insure that the Bass boycott was one of the big stories of September 1933.
The young men arrested in Dun Laoghaire refused to give their name or any information to the police, and on September 8th events at the Dublin District Court led to police baton charging crowds. The Irish Times reported that about fifty supporters of the young men gathered outside the court with placards such as ‘Irish Goods for Irish People’, and inside the court a cry of ‘Up The Republic!’ led to the judge slamming the young men, who told him they did not recognise his court. The night before had seen some anti-Bass activity in the city, with the smashing of Bass signs at Burgh Quay. This came after attacks on pubs at Lincoln Place and Chancery Street. It wasn’t long before Mountjoy and other prisons began to home some of those involved in the Boycott Bass campaign, which the state was by now eager to suppress.
This dramatic court appearance was followed by similar scenes in Kilmainham, where twelve men were brought before the courts for a raid on the Dead Man’s Pub, near to Palmerstown in West Dublin. Almost all in their 20s, these men mostly gave addresses in Clondalkin. Their court case was interesting as charges of kidnapping were put forward, as Michael Murray claimed the men had driven him to the Featherbed mountain. By this stage, other Bass prisoners had begun a hungerstrike, and while a lack of evidence allowed the men to go free, heavy fines were handed out to an individual who the judge was certain had been involved.
The decision to go on hungerstrike brought considerable attention on prisoners in Mountjoy, and Maud Gonne MacBride spoke to the media on their behalf, telling the Irish Press on September 18th that political treatment was sought by the men. This strike had begun over a week previously on the 10th, and by the 18th it was understood that nine young men were involved. Yet by late September, it was evident the campaign was slowing down, particularly in Dublin.
The controversy around the boycott Bass campaign featured in Dáil debates on several occasions. In late September Eamonn O’Neill T.D noted that he believed such attacks were being allowed to be carried out “with a certain sort of connivance from the Government opposite”, saying:
I suppose the Minister is aware that this campaign against Bass, the destruction of full bottles of Bass, the destruction of Bass signs and the disfigurement of premises which Messrs. Bass hold has been proclaimed by certain bodies to be a national campaign in furtherance of the “Boycott British Goods” policy. I put it to the Minister that the compensation charges in respect of such claims should be made a national charge as it is proclaimed to be a national campaign and should not be placed on the overburdened taxpayers in the towns in which these terrible outrages are allowed to take place with a certain sort of connivance from the Government opposite.
Another contribution in the Dáil worth quoting came from Daniel Morrissey T.D, perhaps a Smithwicks man, who felt it necessary to say that we were producing “an ale that can compare favourably with any ale produced elsewhere” while condemning the actions of those targeting publicans:
I want to say that so far as I am concerned I have no brief good, bad, or indifferent, for Bass’s ale. We are producing in this country at the moment—and I am stating this quite frankly as one who has a little experience of it—an ale that can compare favourably with any ale produced elsewhere. But let us be quite clear that if we are going to have tariffs or embargoes, no tariffs or embargoes can be issued or given effect to in this country by any person, any group of persons, or any organisation other than the Government elected by the people of the country.
Tim Pat Coogan claims in his history of the IRA that this boycott brought the republican movement into conflict with the Army Comrades Association, later popularly known as the ‘Blueshirts’. He claims that following attacks in Dublin in December 1932, “the Dublin vitners appealed to the ACA for protection and shipments of Bass were guarded by bodyguards of ACA without further incident.” Yet it is undeniable there were many incidents of intimidation against suppliers and deliverers of the product into 1933.
Not all republicans believed the ‘Boycott Bass’ campaign had been worthwhile. Patrick Byrne, who would later become secretary within the Republican Congress group, later wrote that this was a time when there were seemingly bigger issues, like mass unemployment and labour disputes in Belfast, yet:
In this situation, while the revolution was being served up on a plate in Belfast, what was the IRA leadership doing? Organising a ‘Boycott Bass’ Campaign. Because of some disparaging remarks the Bass boss, Colonel Gretton, was reported to have made about the Irish, some IRA leaders took umbrage and sent units out onto the streets of Dublin and elsewhere to raid pubs, terrify the customers, and destroy perfectly good stocks of bottled Bass, an activity in which I regret to say I was engaged.
Historian Brian Hanley has noted by late 1933 “there was little effort to boycott anything except Bass and the desperation of the IRA in hoping violence would revive the campaign was in fact an admission of its failure. At the 1934 convention the campaign was quietly abandoned.”
Interestingly, this wasn’t the last time republicans would threaten Bass. In 1986 The Irish Times reported that Bass and Guinness were both threatened on the basis that they were supplying to British Army bases and RUC stations, on the basis of providing a service to security forces.
Its been hell for leather Guinness Hurling advert from the 90s.
Dromkeen Co Limerick
Dimensions : 65cm x55 cm
" It was not until 1994 that the GAA decided that the football championship would benefit from bringing on a title sponsor in Bank of Ireland. Although an equivalent offer had been on the table for the hurling championship, Central Council pushed the plate away.Though the name of the potential sponsor wasn’t explicitly made public, everyone knew it was Guinness. More to the point, everyone knew why Central Council wouldn’t bite.
As Mulvihill himself noted in his report to Congress, the offer was declined on the basis that “Central Council did not want an alcoholic drinks company associated with a major GAA competition”.
As it turned out, Central Council had been deadlocked on the issue and it was the casting vote of then president Peter Quinn that put the kibosh on a deal with Guinness. Mulvihill’s disappointment was far from hidden, since he saw the wider damage caused by turning up the GAA nose at Guinness’s advances.
“The unfortunate aspect of the situation,” he wrote, “is that hurling needs support on the promotion of the game much more than football.”
Though it took the point of a bayonet to make them go for it, the GAA submitted in the end and on the day after the league final in 1995 , a three-year partnership with Guinness was announced. The deal would be worth £1 million a year, with half going to the sport and half going to the competition in the shape of marketing.
That last bit was key. Guinness came up with a marketing campaign that fairly scorched across the general consciousness. Billboards screeched out slogans that feel almost corny at this remove but made a huge impact at the same time .
This man can level whole counties in one second flat.
This man can reach speeds of 100mph.
This man can break hearts at 70 yards
Its been Hell for Leather.
Of course, all the marketing in the world can only do so much. Without a story to go alongside, the Guinness campaign might be forgotten now – or worse, remembered as an overblown blast of hot air dreamed up in some modish ad agency above in Dublin.Until the Clare hurlers came along and changed everything."
Malachy Clerkin Irish Times GAA Correspondent
Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.”
Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading.
The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test.
By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world.
Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.”
Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981.Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter.
Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid.
In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo.
The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.
The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin.
Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant.
On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development.
On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with TánaisteMary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997.
In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now.
Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered.
Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians.
Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible.
Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste.
Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby.
The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”
Origins : Dublin
Dimensions : 43cm x 35cm
Brilliant Murphy's 125th Anniversary Celebration Framed Poster(1856-1981) with stickers of the day attached to the poster such as "Murphy Pints 10p off Celebration Offer",bearing in mind the price of a pint was 60p.Great souvenir or showcase item for any pub or home bar with a Cork theme.
70cm x 60cm Blackpool Co Cork
JAMES J. MURPHY
Born on November 1825, James Jeremiah Murphy was the eldest son of fifteen children born to Jeremiah James Murphy and Catherine Bullen. James J. served his time in the family business interest and was also involved in the running of a local distillery in Cork. He sold his share in this distillery to fund his share of the set up costs of the brewery in 1856. James J. was the senior partner along with his four other brothers. It was James who guided to the brewery to success in its first forty years and he saw its output grow to 100,000 barrels before his death in 1897. James J. through his life had a keen interest in sport, rowing, sailing and GAA being foremost. He was a supporter of the Cork Harbour Rowing Club and the Royal Cork Yacht Club and the Cork County Board of the GAA. James J. philanthropic efforts were also well known in the city supporting hospitals, orphanages and general relief of distress in the city so much so on his death being described as a ‘prince in the charitable world’. It is James J. that epitomises the Murphy’s brand in stature and quality of character.
1854
OUR LADY’S WELL BREWERY
In 1854 James J. and his brothers purchased the buildings of the Cork foundling Hospital and on this site built the brewery. The brewery eventually became known as the Lady’s Well Brewery as it is situated adjacent to a famous ‘Holy Well’ and water source that had become a famous place of devotion during penal times.
1856
THE BEGINNING
James J. Murphy and his brothers found James J. Murphy & Co. and begin brewing.
1861
FROM STRENGTH TO STRENGTH
In 1861 the brewery produced 42,990 barrels and began to impose itself as one of the major breweries in the country.
1885
A FRIEND OF THE POOR, HURRAH
James J. was a much loved figure in Cork, a noted philanthropist and indeed hero of the entire city at one point. The ‘Hurrah for the hero’ song refers to James J’s heroic efforts to save the local economy from ruin in the year of 1885. The story behind this is that when the key bank for the region the ‘Munster Bank’ was close to ruin, which could have led to an economic disaster for the entire country and bankruptcy for thousands, James J. stepped in and led the venture to establish a new bank the ‘Munster and Leinster’, saving the Munster Bank depositors and creditors from financial loss and in some cases, ruin. His exploits in saving the bank, led to the writing of many a poem and song in his honour including ‘Hurrah for the man who’s a friend of the poor’, which would have been sung in pubs for many years afterwards.
1889
THE MALT HOUSE
In 1889 a Malt House for the brewery was built at a cost of 4,640 pounds and was ‘built and arranged on the newest principle and fitted throughout with the latest appliances known to modern science”. Today the Malthouse is one of the most famous Cork landmarks and continues to function as offices for Murphy’s.
1892
MURPHY’S GOLD
Murphy’s Stout wins the Gold medal at the Brewers and Allied Trades Exhibition in Dublin and again wins the supreme award when the exhibition is held in Manchester in 1895. These same medals feature on our Murphy’s packaging today. Murphy’s have continued it’s tradition of excellence in brewing winning Gold again at the Brewing Industry International awards in 2002 and also gaining medals in the subsequent two competitions.
1893
MURPHY’S FOR STRENGTH
Eugen Sandow the world famous ‘strongman’, endorses Murphy’s Stout: “From experience I can strongly recommend Messrs JJ Murphy’s Stout”. The famous Murphy’s image of Sandow lifting a horse was then created.
1906
THE JUBILEE
The Brewery celebrates its 50th anniversary. On Whit Monday the brewery workforce and their families are treated to an excursion by train to Killarney. Paddy Barrett the youngest of the workforce that day at 13 went on to become head porter for the brewery and could recall the day vividly 50 years later.
1913
SWIMMING IN STOUT
In the year of 1913 the No.5 Vat at ‘Lady’s Well’ Brewery burst and sent 23,000 galleons of porter flooding through the brewey and out on to Leitrim Street. The Cork Constitution, the local newspaper of the time wrote that “a worker had a most exciting experience and in the onrush of porter he had to swim in it for about 40 yards to save himself from asphyxiation”
1914
JOINING UP
The First World War marked an era of dramatic change both in the countries fortune and on a much smaller scale that of the Brewery’s. On the 13 August James J. Murphy and Co. joined the other members of the Cork Employers Federation in promising that ‘all constant employees volunteering to join any of his Majesties forces for active service in compliance with the call for help by the Government will be facilitated and their places given back to them at the end of the war’. Eighteen of the Brewery’s workers joined up including one sixteen year old. Ten never returned.
1915
THE FIRST LORRY IN IRELAND
James J. Murphy & Co. purchase the first petrol lorry in the country.
1920
THE BURNING OF CORK
On the 11-12th December the centre of Cork city was extensively damaged by fire including four of the company’s tied houses (Brewery owned establishments). The company was eventually compensated for its losses by the British government.
1921
MURPHY’S IN A BOTTLE
In 1921 James J. Murphy and Co. open a bottling plant and bottle their own stout. A foreman and four ‘boys’ were installed to run the operation and the product quickly won ‘good trade’.
1924
THE FIRST CAMPAIGNS
In 1924 the Murphy’s Brewery began to embrace advertising. In the decades prior to this the attitude had been somewhat negative with one director stating ‘We do not hope to thrive on pushing and puffing; our sole grounds for seeking popular favour is the excellence of our product’.
1940
WWII
In 1940 at the height of the London Blitz the Murphy’s auditing firm is completely destroyed. The war which had indirectly affected the firm in terms of shortages of fuel and materials now affected the brewery directly.
1953
LT. COL JOHN FITZJAMES
In 1953 the last direct descendant of James J. takes over Chairmanship of the firm. Affectionately known in the Brewery as the ‘Colonel’ he ran the company until 1981.
1961
THE IRON LUNG
Complete replacement of old wooden barrels to aluminium lined vessels (kegs) known as ‘Iron lungs’ draws to an end the era of ‘Coopers’ the tradesmen who built the wooden barrels on site in the Brewery for so many decades.
1979
MURPHY’S IN AMERICA
Murphy’s reaches Americans shores for the first time winning back many drinkers lost to emigration and a whole new generation of stout drinkers.
1985
MURPHY’S GOES INTERNATIONAL
Murphy’s Launched as a National and International Brand. Exports included UK, US and Canada. Introduction of the first 25cl long neck stout bottle.
1994
MURPHY’S OPEN
Murphy’s commence sponsorship of the hugely successful Murphy’s Irish Open Golf Championship culminating in Colm Montgomery’s ‘Monty’s’ famous third win at ‘Fota Island’ in 2002.
2005
MURPHY’S GOLD
Murphy’s wins Gold at the Brewing Industry International Awards a testament to it’s superior taste and quality. Indeed 2003 was the first of three successive wins in this competition.
2006
150 YEARS OF BREWING LEGEND
The Murphy Brewery celebrates 150 years of brewing from 1856 to 2006 going from strength to strength; the now legendary stout is sold in over 40 countries and recognised worldwide as superior stout. We hope James J. would be proud.
1837 Guinness advert depicting Sam Weller composing his Valentine- a drawing by Hablot K.Browne testifying to the popularity of Guinness in 1837 !Sam Weller is a fictional character in The Pickwick Papers (1837), the first novel by Charles Dickens, and is the character that made Dickens famous. Weller first appeared in the tenth serialised episode.This cool little help lend that crucial authenticity to any pub or home bar!
30cm x 25cm Bruff Co Limerick
Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.”
Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading.
The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test.
By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world.
Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.”
Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981.Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter.
Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid.
In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo.
The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.
The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin.
Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant.
On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development.
On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with TánaisteMary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997.
In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now.
Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered.
Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians.
Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible.
Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste.
Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby.
The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”
Guinness Showcard depicting the then new front offices in St James St and the brewery wharf on Victoria Quay.
50cm x 37cm Limerick
Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain.
Arthur Guinness started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.”
Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading.[12]
The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test.
By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world.
Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.”
Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981.Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter.
Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid.
In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo.
The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.
The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin.
Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant.
On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development.
On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with TánaisteMary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997.
In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now.
Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered.
Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians.
Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible.
Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste.
Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby.
The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”
Origins : Dublin
Dimensions ;50cm x60cm
Fine print advertising the 1950 Irish Hospital Sweepstake for the horserace ,the Irish Cambridgeshire Handicap.
The Irish Hospital Sweepstake was a lottery established in the Irish Free State in 1930 as the Irish Free State Hospitals' Sweepstake to finance hospitals. It is generally referred to as the Irish Sweepstake, frequently abbreviated to Irish Sweeps or Irish Sweep. The Public Charitable Hospitals (Temporary Provisions) Act, 1930 was the act that established the lottery; as this act expired in 1934, in accordance with its terms, the Public Hospitals Acts were the legislative basis for the scheme thereafter. The main organisers were Richard Duggan, Captain Spencer Freeman and Joe McGrath. Duggan was a well known Dublin bookmaker who had organised a number of sweepstakes in the decade prior to setting up the Hospitals' Sweepstake. Captain Freeman was a Welsh-born engineer and former captain in the British Army. After the Constitution of Ireland was enacted in 1937, the name Irish Hospitals' Sweepstake was adopted.
The sweepstake was established because there was a need for investment in hospitals and medical services and the public finances were unable to meet this expense at the time. As the people of Ireland were unable to raise sufficient funds, because of the low population, a significant amount of the funds were raised in the United Kingdom and United States, often among the emigrant Irish. Potentially winning tickets were drawn from rotating drums, usually by nurses in uniform. Each such ticket was assigned to a horse expected to run in one of several horse races, including the Cambridgeshire Handicap, Derby and Grand National. Tickets that drew the favourite horses thus stood a higher likelihood of winning and a series of winning horses had to be chosen on the accumulator system, allowing for enormous prizes.
F. F. Warren, the engineer who designed the mixing drums from which sweepstake tickets were drawn
The original sweepstake draws were held at The Mansion House, Dublin on 19 May 1939 under the supervision of the Chief Commissioner of Police, and were moved to the more permanent fixture at the Royal Dublin Society (RDS) in Ballsbridge later in 1940.
The Adelaide Hospital in Dublin was the only hospital at the time not to accept money from the Hospitals Trust, as the governors disapproved of sweepstakes.
From the 1960s onwards, revenues declined. The offices were moved to Lotamore House in Cork. Although giving the appearance of a public charitable lottery, with nurses featured prominently in the advertising and drawings, the Sweepstake was in fact a private for-profit lottery company, and the owners were paid substantial dividends from the profits. Fortune Magazine described it as "a private company run for profit and its handful of stockholders have used their earnings from the sweepstakes to build a group of industrial enterprises that loom quite large in the modest Irish economy. Waterford Glass, Irish Glass Bottle Company and many other new Irish companies were financed by money from this enterprise and up to 5,000 people were given jobs."[3] By his death in 1966, Joe McGrath had interests in the racing industry, and held the Renault dealership for Ireland besides large financial and property assets. He was known throughout Ireland for his tough business attitude but also by his generous spirit.At that time, Ireland was still one of the poorer countries in Europe; he believed in investment in Ireland. His home, Cabinteely House, was donated to the state in 1986. The house and the surrounding park are now in the ownership of Dún Laoghaire–Rathdown County Council who have invested in restoring and maintaining the house and grounds as a public park.
In 1986, the Irish government created a new public lottery, and the company failed to secure the new contract to manage it. The final sweepstake was held in January 1986 and the company was unsuccessful for a licence bid for the Irish National Lottery, which was won by An Post later that year. The company went into voluntary liquidation in March 1987. The majority of workers did not have a pension scheme but the sweepstake had fed many families during lean times and was regarded as a safe job.The Public Hospitals (Amendment) Act, 1990 was enacted for the orderly winding up of the scheme which had by then almost £500,000 in unclaimed prizes and accrued interest.
A collection of advertising material relating to the Irish Hospitals' Sweepstakes is among the Special Collections of National Irish Visual Arts Library.
At the time of the Sweepstake's inception, lotteries were generally illegal in the United Kingdom, the United States and Canada. In the absence of other readily available lotteries, the Irish Sweeps became popular. Even though tickets were illegal outside Ireland, millions were sold in the US and Great Britain. How many of these tickets failed to make it back for the drawing is unknown. The United States Customs Service alone confiscated and destroyed several million counterfoils from shipments being returned to Ireland.
In the UK, the sweepstakes caused some strain in Anglo-Irish relations, and the Betting and Lotteries Act 1934 was passed by the parliament of the UK to prevent export and import of lottery related materials. The United States Congress had outlawed the use of the US Postal Service for lottery purposes in 1890. A thriving black market sprang up for tickets in both jurisdictions.
From the 1950s onwards, as the American, British and Canadian governments relaxed their attitudes towards this form of gambling, and went into the lottery business themselves, the Irish Sweeps, never legal in the United States,declined in popularity.
Origins: Co Galway
Dimensions :39cm x 31cm
The Irish Hospitals Sweepstake was established because there was a need for investment in hospitals and medical services and the public finances were unable to meet this expense at the time. As the people of Ireland were unable to raise sufficient funds, because of the low population, a significant amount of the funds were raised in the United Kingdom and United States, often among the emigrant Irish. Potentially winning tickets were drawn from rotating drums, usually by nurses in uniform. Each such ticket was assigned to a horse expected to run in one of several horse races, including the Cambridgeshire Handicap, Derby and Grand National. Tickets that drew the favourite horses thus stood a higher likelihood of winning and a series of winning horses had to be chosen on the accumulator system, allowing for enormous prizes.
F. F. Warren, the engineer who designed the mixing drums from which sweepstake tickets were drawn
The original sweepstake draws were held at The Mansion House, Dublin on 19 May 1939 under the supervision of the Chief Commissioner of Police, and were moved to the more permanent fixture at the Royal Dublin Society (RDS) in Ballsbridge later in 1940.
The Adelaide Hospital in Dublin was the only hospital at the time not to accept money from the Hospitals Trust, as the governors disapproved of sweepstakes.
From the 1960s onwards, revenues declined. The offices were moved to Lotamore House in Cork. Although giving the appearance of a public charitable lottery, with nurses featured prominently in the advertising and drawings, the Sweepstake was in fact a private for-profit lottery company, and the owners were paid substantial dividends from the profits. Fortune Magazine described it as "a private company run for profit and its handful of stockholders have used their earnings from the sweepstakes to build a group of industrial enterprises that loom quite large in the modest Irish economy. Waterford Glass, Irish Glass Bottle Company and many other new Irish companies were financed by money from this enterprise and up to 5,000 people were given jobs."By his death in 1966, Joe McGrath had interests in the racing industry, and held the Renault dealership for Ireland besides large financial and property assets. He was known throughout Ireland for his tough business attitude but also by his generous spirit. At that time, Ireland was still one of the poorer countries in Europe; he believed in investment in Ireland. His home, Cabinteely House, was donated to the state in 1986. The house and the surrounding park are now in the ownership of Dún Laoghaire–Rathdown County Council who have invested in restoring and maintaining the house and grounds as a public park.
In 1986, the Irish government created a new public lottery, and the company failed to secure the new contract to manage it. The final sweepstake was held in January 1986 and the company was unsuccessful for a licence bid for the Irish National Lottery, which was won by An Post later that year. The company went into voluntary liquidation in March 1987. The majority of workers did not have a pension scheme but the sweepstake had fed many families during lean times and was regarded as a safe job.The Public Hospitals (Amendment) Act, 1990 was enacted for the orderly winding up of the scheme,which had by then almost £500,000 in unclaimed prizes and accrued interest.
A collection of advertising material relating to the Irish Hospitals' Sweepstakes is among the Special Collections of National Irish Visual Arts Library.
At the time of the Sweepstake's inception, lotteries were generally illegal in the United Kingdom, the United States and Canada. In the absence of other readily available lotteries, the Irish Sweeps became popular. Even though tickets were illegal outside Ireland, millions were sold in the US and Great Britain. How many of these tickets failed to make it back for the drawing is unknown. The United States Customs Service alone confiscated and destroyed several million counterfoils from shipments being returned to Ireland.
In the UK, the sweepstakes caused some strain in Anglo-Irish relations, and the Betting and Lotteries Act 1934 was passed by the parliament of the UK to prevent export and import of lottery related materials.[6][7] The United States Congress had outlawed the use of the US Postal Service for lottery purposes in 1890. A thriving black market sprang up for tickets in both jurisdictions.
From the 1950s onwards, as the American, British and Canadian governments relaxed their attitudes towards this form of gambling, and went into the lottery business themselves, the Irish Sweeps, never legal in the United States,[8]:227 declined in popularity.
W & A Gilbey was founded in 1857 and began in small basement cellars at the corner of Oxford Street and Berwick Street in London. Gilbeys benefitted greatly from the introduction of the off-licence system introduced in 1860 and a commercial agreement between Britain and France in 1861, following which, the British Prime Minister Gladstone reduced duty on French wines from 12 shillings to 2 shillings. Gilbeys were successful from the start and, within a couple of years, had branches in Dublin, Belfast and Edinburgh.
1861
Wine importers and distillers
By 1861 Gilbeys had premises at 31 Upper Sackville Street in Dublin (now called O’Connell Street), and were described as wine importers and distillers. They carried stocks of over 140 different wines and held between 700 and 1,000 wine casks under bond.
1866
A distinctive brand
In 1866, the company moved to new offices and stores at 46 & 47 Upper Sackville Street in the centre of Dublin (now O’Connell Street), which contained their own vaults. The buildings were previously the premises of Sneyd, French and Barton. The premises had its own tasting room and a small still for determining the alcoholic strength of wines and spirits. Gilbeys had their own patented bottle cases which could be easily stacked, a state of the art bottle washing machine and by this time, wax seals were replaced with their patented capsule seal. Gilbeys sold all their wines and spirits directly to consumers under their own distinctive brand.
1874
300,000 Gallons in bond
Initially famous for their wines, spirits were becoming a greater part of Gilbey’s business. By 1874, Gilbeys held a stock in bond of over 300,000 gallons of whiskey sourced from “the most celebrated Dublin Distilleries”. The proprietary brand at this time was Gilbey’s Castle Whiskey. They sold three main brands Castle U P Irish Whiskey 33% under proof (u.p.), Castle U V Irish Whiskey 17% u.p. and Castle D O Irish Whiskey at full proof strength.
1875
996,000 Bottles a year
At this point Gilbey’s held the largest stocks of Irish whiskey, outside of the distilleries themselves, of any company in the world. In 1875 they were selling 83,000 cases of Irish whiskey compared with only 38,000 of Scotch, a reflection of the pre-eminence of Irish Whiskey at the time.
33cm x 28cm Tournafulla Co Limerick
Truly wonderful photo from the 1950s capturing the essence of the traditional congeniality and warmth of the Irish Pub as two old friends & neighbours discuss the issues and/or gossip of the day over a pint but right outside the Ladies !
Vintage (1960s) Guinness Toucan -lovely day for a Guinness Advertising Sign of amazing character and in our opinion,a most unusual sign despite the ubiquitous ,beloved toucan.Metal construction with distressed, timber frame.
Dimensions :75cm x60 cm x 8cm
The legendary Guinness Toucan goes back to 1935 and the advertising firm S.H. Benson. Artist John Gilroy had been recently hired, and Dorothy Sayers, a famous crime writer and playwright, wrote advertising copy for the company.
For nearly two centuries of existence, the brewery had almost no need to formally advertise, allowing word-of-mouth to sell the beer, and sell it did. By the late 19th century, Guinness was one of the top three breweries between Britain and Ireland. In 1862, the company adopted an Irish harp as their logo and trademarked it in 1875. However, by the late 1920s, sales were declining, and in 1929, Rupert Guinness, then chair of the company, ran the first-ever Guinness print ad with the slogan “Guinness is good for you.” The very next year, the brewery hired advertising firm S.H. Benson. It was then, in 1930, that the story of the Guinness toucan began.
The man responsible for the iconic bird and his animal companions is the English illustrator and draftsman John Gilroy. He was born in 1898 in Newcastle upon Tyne into a family of eight children, and his father, William, was a landscape painter. From a young age, Gilroy began copying the drawings in magazines, and it was quickly evident he would follow in his father’s professional footsteps.
By 15, he was a cartoonist for the local newspaper. He won a scholarship to art school, and although World War I interrupted his studies, he entered London’s Royal College of Art in 1919. While he was still a student, he received his first commission for commercial art—a promotional pamphlet for the Hydraulic Engineering Co. Not long after graduating, Gilroy began working for S.H. Benson, where he would eventually work on Guiness.
John Gilroy, illustrator of some of Guinness’s most well-known advertisements.
His first work with the firm was on campaigns for Skipper Sardines and Virol (a brand of malt extract). In his early years at Benson, he and his colleagues created clever characters to make their designs memorable: Baron de Beef, Signor Spaghetti, Miss Di Gester. All these playful characters likely primed Gilroy for the fun and whimsical designs he would eventually draw for Guinness in his 35 years working with the company.
In the early 1930s S.H. Benson boasted an impressive staff of creatives beyond John Gilroy; the aforementioned Dorothy Sayers, now famous as a crime writer and poet, wrote copy for the agency. When Guinness approached the firm, they had an interesting request: the final advertising campaign should not be too much to do with beer, despite the fact that it was advertising—well—beer. They thought it would be vulgar. Instead, they preferred something that appealed to families and that highlighted the purported health benefits of the brew.
They asked Gilroy to draft an ad showing a family drinking Guinness, but no one could seem to agree on what the family should look like, nor how they should be presented. Luckily, it was precisely family that led Gilroy to the particular idea that eventually spawned Guinness’s most famous ad campaigns. The artist had recently taken his son to the circus, recounts Guinness archive manager Fergus Brady, and had watched a sea lion balancing a ball on its nose. He realized how fun it would be to draw a sea lion balancing a pint of Guinness on its nose, and pitched the idea to Guinness. From there the series expanded to an entire menagerie. Gilroy drew ostriches, bears, pelicans, kangaroos, and of course, the toucan.
Paired with Sayers’s inventive copy, the ads took off. In her most clever ad, she plays on the toucan / two-can homophone and on the idea that drinking Guinness offers a range of health benefits: “If he can say as you can / Guinness is good for you / How grand to be a Toucan — / Just think what Toucan do.” The illustration features a smiling toucan perched next to two shining pint glasses full of Guinness stout.
With John Gilroy’s illustrations and Dorothy Sayers’s copy, the Guinness toucan ads were an immediate hit. (Guinness)
Gilroy even created toucan ads specifically for the American market with the birds flying over landmarks like the Statue of Liberty, Mount Rushmore, and the Golden Gate Bridge—always carrying two pints on their beaks. Sadly, Guinness never approved and ran the ads.
Over the years, Gilroy created nearly 100 advertisements and 50 poster designs for Guinness. Though he left S.H. Benson as an in-house artist in the 1940s, he continued to freelance for them and continued to create the beloved Guinness zoo ads, crafting new scenarios for his Guinness-loving animals and their beleaguered zookeeper.
Other vintage Guinness ads from the time feature simpler jingles and catchphrases. “My goodness—my Guinness” often features an animal stealing a man’s pint in comical fashions—an ostrich swallows it, a kangaroo hides the bottle in its pouch, a crocodile holds the pint between his massive jaws, and so on. In another, a smirking tortoise carries a pint on its back under the text, “Have a Guinness when you’re tired.” A man pulls a cart while his horse relaxes and goes for a ride—“Guinness for strength.” There is a playfulness to all of them. Even the ad in which a man is being chased by a lion feels funny—of course, the lion is chasing the man not to eat him, but to steal his beer. The lion is smiling, his tongue lolling out of his mouth as he runs, and we’re in on the joke: he’ll get the Guinness in the end, and the man is panicking not to save his skin, but to save his beer.
Guinness coasters featuring the menagerie of John Gilroy’s advertisements. (Guinness)
The ads ran primarily in the U.K. and in the 1930s and 1940s were immensely popular—likely the cheerful, cheeky animals and bright colors provided a small antidote to the horrors going on in Europe at the time. In 1939, all troops in the British Expeditionary Force in France received a bottle of Guinness with their Christmas dinner.
The company remained committed to adding a touch of whimsy to their generally solid and forward-thinking business practices. To celebrate Guinness’s bicentennial in 1959, the company dropped 150,000 embossed bottles containing Guinness-related information and paraphernalia into the Atlantic Ocean. It is the same year, as well, that Guinness employed scientists to create the Guinness Draft we know today by pairing nitrogen gas and carbon dioxide—it is that combination that gives the beer its prized silky texture. In in 1963 and 1965, Guinness opened breweries in Nigeria and Malaysia, respectively, cementing the company’s global reach and impact.
As the company modernized, so too did their advertising strategies. In 1982, the Guinness brewery switched ad firms and stopped running the zoo-themed ads—the toucan and its friends were no longer considered effective advertising techniques. However, nostalgia for the Guinness toucan remained, and the company has released limited-edition cans and merchandise featuring the original Gilroy drawings. In 2017, the 200th anniversary of Guinness in America, they released a number of decorative itemsimprinted with the image of the two-pint-touting toucans flying over Mount Rushmore. The image of Gilroy’s toucan still immediately brings Guinness to mind, and it remains an immensely memorable mascot of the world’s premier dark beer.
Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.”
Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading.
The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test.
By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world.
Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.”
Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981.Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter.
Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid.
In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo.
The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.
The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin.
Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant.
On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development.
On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with TánaisteMary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997.
In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now.
Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered.
Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians.
Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible.
Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste.
Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby.
The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”
Classic 1960s Harp Lager advert.
55cm x 40cm Dublin
Harp was first produced in 1960 as a bottled beer by the Guinness company (now Diageo), in response to the trend among drinkers in Britain and Ireland towards Continental lager. Guinness converted its Dundalk brewery into a modern lager production plant with the guidance of Dr. Herman Muender, a distinguished German brewer. Various names were considered for the brand, including Atlas, Cresta and Dolphin, before Harp was chosen.The brand was marketed with the Brian Boru harp as its emblem.
By 1961 a consortium of brewers, Courage, Barclay & Simonds, Scottish & Newcastle, Bass, Mitchells & Butlers and Guinness, grouped together as Harp Lager Ltd to brew and market the beer.Courage's Alton Brewery, where Courage Director's had been brewed, was rebuilt to produce the lager in Great Britain.
By 1964, the product was being sold on draught and led in its category for sales. Members of the Harp consortium changed over the years, with Courage and Scottish & Newcastle leaving in 1979, but becoming franchisees. Currently available on draught, and in 330ml and 500ml bottles, its top market is Ulster, especially Northern Ireland and County Donegal. In 2005, Harp saw a makeover as Diageo Ireland separated the brand from Guinness.
On 9 May 2008, Diageo Ireland announced that it would close the Dundalk Brewery along with the Kilkenny Brewery over a five-year period. The last Harp was brewed at Great Northern in October 2013, after which production moved to Diageo's sole Irish brewery, St James's Gate Brewery in St. James's Gate, Dublin.
Today, Harp is brewed in the Dublin brewery for Ireland and Hydes Brewery for Great Britain.In Australia, distribution is handled by Carlton & United Breweries.
Harp sold in America is brewed in Canada by Guinness Canada and is typically brewed at the Moosehead Brewery in New Brunswick.
An advertising hoarding in Belfast
For many years the slogan "Harp stays sharp" was used in advertisements. It was written by the advertising executive Rod Allen. Recently it has used the slogan "Look on the Harp side".
Most famously Harp got a serious and immortal mention in the chorus of the Christy Moore classic song-Delirium Tremens!
"Goodbye to the Port and Brandy, to the Vodka and the Stag,
To the Schmiddick and the Harpic, the bottled draught and keg.
As I sat lookin’ up the Guinness ad I could never figure out
How your man stayed up on the surfboard after 14 pints of stout."
There are many chapters in Munster’s storied rugby journey but pride of place remains the game against the otherwise unbeaten New Zealanders on October 31, 1978.This is a beautifully presented, upsized reprographic of the front page of the match programme on that famous day./
70cm x 60cm Limerick City
There were some mighty matches between the Kiwis and Munster, most notably at the Mardyke in 1954 when the tourists edged home by 6-3 and again by the same margin at Thomond Park in 1963 while the teams also played a 3-3 draw at Musgrave Park in 1973. During that time, they resisted the best that Ireland, Ulster and Leinster (admittedly with fewer opportunities) could throw at them so this country was still waiting for any team to put one over on the All Blacks when Graham Mourie’s men arrived in Limerick on October 31st, 1978.
There is always hope but in truth Munster supporters had little else to encourage them as the fateful day dawned. Whereas the New Zealanders had disposed of Cambridge University, Cardiff, West Wales and London Counties with comparative ease, Munster’s preparations had been confined to a couple of games in London where their level of performance, to put it mildly, was a long way short of what would be required to enjoy even a degree of respectability against the All Blacks. They were hammered by Middlesex County and scraped a draw with London Irish.
Ever before those two games, things hadn’t been going according to plan. Tom Kiernan had coached Munster for three seasons in the mid-70s before being appointed Branch President, a role he duly completed at the end of the 1977/78 season.
SEA OF EMOTION: Munster’s players and supporters celebrate a famous victory.
However, when coach Des Barry resigned for personal reasons, Munster turned once again to Kiernan. Being the great Munster man that he was and remains, Tom was happy to oblige although as an extremely shrewd observer of the game, one also suspected that he spotted something special in this group of players that had escaped most peoples’ attention. He refused to be dismayed by what he saw in the games in London, instead regarding them as crucial in the build-up to the All Blacks encounter. He was, in fact, ahead of his time, as he laid his hands on video footage of the All Blacks games, something unheard of back in those days, nor was he averse to the idea of making changes in key positions. A major case in point was the introduction of London Irish loose-head prop Les White of whom little was known in Munster rugby circles but who convinced the coaching team he was the ideal man to fill a troublesome position.
Kiernan was also being confronted by many other difficult issues. The team he envisaged taking the field against the tourists was composed of six players (Larry Moloney, Seamus Dennison, Gerry McLoughlin, Pat Whelan, Brendan Foley and Colm Tucker) based in Limerick, four (Greg Barrett, Jimmy Bowen, Moss Finn and Christy Cantillon) in Cork, four more (Donal Canniffe, Tony Ward, Moss Keane and Donal Spring) in Dublin and Les White who, according to Keane, “hailed from somewhere in England, at that time nobody knew where”.
Always bearing in mind that the game then was totally amateur and these guys worked for a living, for most people it would have been impossible to bring them all together on a regular basis for six weeks before the match. But the level of respect for Kiernan was so immense that the group would have walked on the proverbial bed of nails for him if he so requested. So they turned up every Wednesday in Fermoy — a kind of halfway house for the guys travelling from three different locations and over appreciable distances.
Those sessions helped to forge a wonderful team spirit. After all, guys who had been slogging away at work only a short few hours previously would hardly make that kind of sacrifice unless they meant business.
October 31, 1978 dawned wet and windy, prompting hope among the faithful that the conditions would suit Munster who could indulge in their traditional approach sometimes described rather vulgarly as “boot, bite and bollock” and, who knows, with the fanatical Thomond Park crowd cheering them on, anything could happen. Ironically, though, the wind and rain had given way to a clear, blue sky and altogether perfect conditions in good time for the kick-off.
Surely, now, that was Munster’s last hope gone — but that didn’t deter more than 12,000 fans from making their way to Thomond Park and somehow finding a spot to view the action. The vantage points included hundreds seated on the 20-foot high boundary wall, others perched on the towering trees immediately outside the ground and some even watched from the windows of houses at the Ballynanty end that have since been demolished.
The atmosphere was absolutely electric as the teams took the field, the All Blacks performed the Haka and the Welsh referee Corris Thomas got things under way.
The first few skirmishes saw the teams sizing each other up before an incident that was to be recorded in song and story occurred, described here — with just the slightest touch of hyperbole! — by Terry McLean in his book ‘Mourie’s All Blacks’.
“In only the fifth minute, Seamus Dennison, him the fellow that bore the number 13 jersey in the centre, was knocked down in a tackle. He came from the Garryowen club which might explain his subsequent actions — to join that club, so it has been said, one must walk barefooted over broken glass, charge naked through searing fires, run the severest gauntlets and, as a final test of manhood, prepare with unfaltering gaze to make a catch of the highest ball ever kicked while aware that at least eight thundering members of your own team are about to knock you down, trample all over you and into the bargain hiss nasty words at you because you forgot to cry out ‘Mark’.
Moss Keane recalled the incident: “It was the hardest tackle I have ever seen and lifted the whole team. That was the moment we knew we could win the game.” Kiernan also acknowledged the importance of “The Tackle”.
He said: “Tackling is as integral a part of rugby as is a majestic centre three-quarter break. There were two noteworthy tackles during the match by Seamus Dennison. He was injured in the first and I thought he might have to come off. But he repeated the tackle some minutes later.”
Many years on, Stuart Wilson vividly recalled the Dennison tackles and spoke about them in remarkable detail and with commendable honesty: “The move involved me coming in from the blind side wing and it had been working very well on tour. It was a workable move and it was paying off so we just kept rolling it out. Against Munster, the gap opened up brilliantly as it was supposed to except that there was this little guy called Seamus Dennison sitting there in front of me.
“He just basically smacked the living daylights out of me. I dusted myself off and thought, I don’t want to have to do that again. Ten minutes later, we called the same move again thinking we’d change it slightly but, no, it didn’t work and I got hammered again.”
The game was 11 minutes old when the most famous try in the history of Munster rugby was scored.
Tom Kiernan recalled: “It came from a great piece of anticipation by Bowen who in the first place had to run around his man to get to Ward’s kick ahead. He then beat two men and when finally tackled, managed to keep his balance and deliver the ball to Cantillon who went on to score. All of this was evidence of sharpness on Bowen’s part.”
Very soon it would be 9-0. In the first five minutes, a towering garryowen by skipper Canniffe had exposed the vulnerability of the New Zealand rearguard under the high ball. They were to be examined once or twice more but it was from a long range but badly struck penalty attempt by Ward that full-back Brian McKechnie knocked on some 15 yards from his line and close to where Cantillon had touched down a few minutes earlier. You could sense White, Whelan, McLoughlin and co in the front five of the Munster scrum smacking their lips as they settled for the scrum. A quick, straight put-in by Canniffe, a well controlled heel, a smart pass by the scrum-half to Ward and the inevitability of a drop goal. And that’s exactly what happened.
The All Blacks enjoyed the majority of forward possession but the harder they tried, the more they fell into the trap set by the wily Kiernan and so brilliantly carried out by every member of the Munster team.
The tourists might have edged the line-out contest through Andy Haden and Frank Oliver but scrum-half Mark Donaldson endured a miserable afternoon as the Munster forwards poured through and buried him in the Thomond Park turf.
As the minutes passed and the All Blacks became more and more unsure as to what to try next, the Thomond Park hordes chanted “Munster-Munster–Munster” to an ever increasing crescendo until with 12 minutes to go, the noise levels reached deafening proportions.
And then ... a deep, probing kick by Ward put Wilson under further pressure. Eventually, he stumbled over the ball as it crossed the line and nervously conceded a five-metre scrum. The Munster heel was disrupted but the ruck was won, Tucker gained possession and slipped a lovely little pass to Ward whose gifted feet and speed of thought enabled him in a twinkle to drop a goal although surrounded by a swarm of black jerseys. So the game entered its final 10 minutes with the All Blacks needing three scores to win and, of course, that was never going to happen.
Munster knew this, so, too, did the All Blacks. Stu Wilson admitted as much as he explained his part in Wardy’s second drop goal: “Tony Ward banged it down, it bounced a little bit, jigged here, jigged there, and I stumbled, fell over, and all of a sudden the heat was on me. They were good chasers. A kick is a kick — but if you have lots of good chasers on it, they make bad kicks look good. I looked up and realised — I’m not going to run out of here so I just dotted it down. I wasn’t going to run that ball back out at them because five of those mad guys were coming down the track at me and I’m thinking, I’m being hit by these guys all day and I’m looking after my body, thank you. Of course it was a five-yard scrum and Ward banged over another drop goal. That was it, there was the game”.
The final whistle duly sounded with Munster 12 points ahead but the heroes of the hour still had to get off the field and reach the safety of the dressing room. Bodies were embraced, faces were kissed, backs were pummelled, you name it, the gauntlet had to be walked. Even the All Blacks seemed impressed with the sense of joy being released all about them. Andy Haden recalled “the sea of red supporters all over the pitch after the game, you could hardly get off for the wave of celebration that was going on. The whole of Thomond Park glowed in the warmth that someone had put one over on the Blacks.”
Controversially, the All Blacks coach, Jack Gleeson (usually a man capable of accepting the good with the bad and who passed away of cancer within 12 months of the tour), in an unguarded (although possibly misunderstood) moment on the following day, let slip his innermost thoughts on the game.
“We were up against a team of kamikaze tacklers,” he lamented. “We set out on this tour to play 15-man rugby but if teams were to adopt the Munster approach and do all they could to stop the All Blacks from playing an attacking game, then the tour and the game would suffer.”
It was interpreted by the majority of observers as a rare piece of sour grapes from a group who had accepted the defeat in good spirit and it certainly did nothing to diminish Munster respect for the All Blacks and their proud rugby tradition.
And Tom Kiernan and Andy Haden, rugby standard bearers of which their respective countries were justifiably proud, saw things in a similar light.
“Jack’s comment was made in the context of the game and meant as a compliment,” Haden maintained. “Indeed, it was probably a little suggestion to his own side that perhaps we should imitate their efforts and emulate them in that department.”
Tom Kiernan went along with this line of thought: “I thought he was actually paying a compliment to the Munster spirit. Kamikaze pilots were very brave men. That’s what I took out of that. I didn’t think it was a criticism of Munster.”
And Stuart Wilson? “It was meant purely as a compliment. We had been travelling through the UK and winning all our games. We were playing a nice, open style. But we had never met a team that could get up in our faces and tackle us off the field. Every time you got the ball, you didn’t get one player tackling you, you got four. Kamikaze means people are willing to die for the cause and that was the way with every Munster man that day. Their strengths were that they were playing for Munster, that they had a home Thomond Park crowd and they took strength from the fact they were playing one of the best teams in the world.”
You could rely on Terry McLean (famed New Zealand journalist) to be fair and sporting in his reaction to the Thomond Park defeat. Unlike Kiernan and Haden, he scorned Jack Gleeson’s “kamikaze” comment, stating that “it was a stern, severe criticism which wanted in fairness on two grounds. It did not sufficiently praise the spirit of Munster or the presence within the one team of 15 men who each emerged from the match much larger than life-size. Secondly, it was disingenuous or, more accurately, naive.”
“Gleeson thought it sinful that Ward had not once passed the ball. It was worse, he said, that Munster had made aggressive defence the only arm of their attack. Now, what on earth, it could be asked, was Kiernan to do with his team? He held a fine hand with top trumps in Spring, Cantillon, Foley and Whelan in the forwards and Canniffe, Ward, Dennison, Bowen and Moloney in the backs. Tommy Kiernan wasn’t born yesterday. He played to the strength of his team and upon the suspected weaknesses of the All Blacks.”
You could hardly be fairer than that – even if Graham Mourie himself in his 1983 autobiography wasn’t far behind when observing: “Munster were just too good. From the first time Stu Wilson was crashed to the ground as he entered the back line to the last time Mark Donaldson was thrown backwards as he ducked around the side of a maul. They were too good.”
One of the nicest tributes of all came from a famous New Zealand photographer, Peter Bush. He covered numerous All Black tours, was close friends with most of their players and a canny one when it came to finding the ideal position from which to snap his pictures. He was the guy perched precariously on the pillars at the entrance to the pitch as the celebrations went on and which he described 20 years later in his book ‘Who Said It’s Only a Game?’
“I climbed up on a gate at the end of the game to get this photo and in the middle of it all is Moss Keane, one of the great characters of Irish rugby, with an expression of absolute elation. The All Blacks lost 12-0 to a side that played with as much passion as I have ever seen on a rugby field. The great New Zealand prop Gary Knight said to me later: ‘We could have played them for a fortnight and we still wouldn’t have won’. I was doing a little radio piece after the game and got hold of Moss Keane and said ‘Moss, I wonder if ...’ and he said, ‘ho, ho, we beat you bastards’.
“With that, he flung his arms around me and dragged me with him into the shower. I finally managed to disentangle myself and killed the tape. I didn’t mind really because it had been a wonderful day.”
Dimensions :47cm x 57cm
Tá breis ages fiúntas in nGuinness " (Literal Irish translation- theres an advantage and merit in Guinness!!!!) Will help lend that crucial authenticity to any pub or home bar! 32cm x 27cm Boher Co Limerick Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”
Gorgeous little miniature 1930s Bass mirror with a slight crack at its left hand side ,with beautiful wooden support strut. Origins : Dublin. Dimensions :23cm x 16cm
Its been hell for leather Guinness Hurling advert from the 90s. Dromkeen Co Limerick Dimensions : 65cm x55 cm " It was not until 1994 that the GAA decided that the football championship would benefit from bringing on a title sponsor in Bank of Ireland. Although an equivalent offer had been on the table for the hurling championship, Central Council pushed the plate away.Though the name of the potential sponsor wasn’t explicitly made public, everyone knew it was Guinness. More to the point, everyone knew why Central Council wouldn’t bite. As Mulvihill himself noted in his report to Congress, the offer was declined on the basis that “Central Council did not want an alcoholic drinks company associated with a major GAA competition”. As it turned out, Central Council had been deadlocked on the issue and it was the casting vote of then president Peter Quinn that put the kibosh on a deal with Guinness. Mulvihill’s disappointment was far from hidden, since he saw the wider damage caused by turning up the GAA nose at Guinness’s advances. “The unfortunate aspect of the situation,” he wrote, “is that hurling needs support on the promotion of the game much more than football.” Though it took the point of a bayonet to make them go for it, the GAA submitted in the end and on the day after the league final in 1995 , a three-year partnership with Guinness was announced. The deal would be worth £1 million a year, with half going to the sport and half going to the competition in the shape of marketing. That last bit was key. Guinness came up with a marketing campaign that fairly scorched across the general consciousness. Billboards screeched out slogans that feel almost corny at this remove but made a huge impact at the same time . This man can level whole counties in one second flat. This man can reach speeds of 100mph. This man can break hearts at 70 yards Its been Hell for Leather. Of course, all the marketing in the world can only do so much. Without a story to go alongside, the Guinness campaign might be forgotten now – or worse, remembered as an overblown blast of hot air dreamed up in some modish ad agency above in Dublin.Until the Clare hurlers came along and changed everything." Malachy Clerkin Irish Times GAA Correspondent Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
Born on November 1825, James Jeremiah Murphy was the eldest son of fifteen children born to Jeremiah James Murphy and Catherine Bullen. James J. served his time in the family business interest and was also involved in the running of a local distillery in Cork. He sold his share in this distillery to fund his share of the set up costs of the brewery in 1856. James J. was the senior partner along with his four other brothers. It was James who guided to the brewery to success in its first forty years and he saw its output grow to 100,000 barrels before his death in 1897. James J. through his life had a keen interest in sport, rowing, sailing and GAA being foremost. He was a supporter of the Cork Harbour Rowing Club and the Royal Cork Yacht Club and the Cork County Board of the GAA. James J. philanthropic efforts were also well known in the city supporting hospitals, orphanages and general relief of distress in the city so much so on his death being described as a ‘prince in the charitable world’. It is James J. that epitomises the Murphy’s brand in stature and quality of character.1854
In 1854 James J. and his brothers purchased the buildings of the Cork foundling Hospital and on this site built the brewery. The brewery eventually became known as the Lady’s Well Brewery as it is situated adjacent to a famous ‘Holy Well’ and water source that had become a famous place of devotion during penal times.1856
James J. Murphy and his brothers found James J. Murphy & Co. and begin brewing.1861
In 1861 the brewery produced 42,990 barrels and began to impose itself as one of the major breweries in the country.1885
James J. was a much loved figure in Cork, a noted philanthropist and indeed hero of the entire city at one point. The ‘Hurrah for the hero’ song refers to James J’s heroic efforts to save the local economy from ruin in the year of 1885. The story behind this is that when the key bank for the region the ‘Munster Bank’ was close to ruin, which could have led to an economic disaster for the entire country and bankruptcy for thousands, James J. stepped in and led the venture to establish a new bank the ‘Munster and Leinster’, saving the Munster Bank depositors and creditors from financial loss and in some cases, ruin. His exploits in saving the bank, led to the writing of many a poem and song in his honour including ‘Hurrah for the man who’s a friend of the poor’, which would have been sung in pubs for many years afterwards.1889
In 1889 a Malt House for the brewery was built at a cost of 4,640 pounds and was ‘built and arranged on the newest principle and fitted throughout with the latest appliances known to modern science”. Today the Malthouse is one of the most famous Cork landmarks and continues to function as offices for Murphy’s.1892
Murphy’s Stout wins the Gold medal at the Brewers and Allied Trades Exhibition in Dublin and again wins the supreme award when the exhibition is held in Manchester in 1895. These same medals feature on our Murphy’s packaging today. Murphy’s have continued it’s tradition of excellence in brewing winning Gold again at the Brewing Industry International awards in 2002 and also gaining medals in the subsequent two competitions.1893
Eugen Sandow the world famous ‘strongman’, endorses Murphy’s Stout: “From experience I can strongly recommend Messrs JJ Murphy’s Stout”. The famous Murphy’s image of Sandow lifting a horse was then created.1906
The Brewery celebrates its 50th anniversary. On Whit Monday the brewery workforce and their families are treated to an excursion by train to Killarney. Paddy Barrett the youngest of the workforce that day at 13 went on to become head porter for the brewery and could recall the day vividly 50 years later.1913
In the year of 1913 the No.5 Vat at ‘Lady’s Well’ Brewery burst and sent 23,000 galleons of porter flooding through the brewey and out on to Leitrim Street. The Cork Constitution, the local newspaper of the time wrote that “a worker had a most exciting experience and in the onrush of porter he had to swim in it for about 40 yards to save himself from asphyxiation”1914
The First World War marked an era of dramatic change both in the countries fortune and on a much smaller scale that of the Brewery’s. On the 13 August James J. Murphy and Co. joined the other members of the Cork Employers Federation in promising that ‘all constant employees volunteering to join any of his Majesties forces for active service in compliance with the call for help by the Government will be facilitated and their places given back to them at the end of the war’. Eighteen of the Brewery’s workers joined up including one sixteen year old. Ten never returned.1915
James J. Murphy & Co. purchase the first petrol lorry in the country.1920
On the 11-12th December the centre of Cork city was extensively damaged by fire including four of the company’s tied houses (Brewery owned establishments). The company was eventually compensated for its losses by the British government.1921
In 1921 James J. Murphy and Co. open a bottling plant and bottle their own stout. A foreman and four ‘boys’ were installed to run the operation and the product quickly won ‘good trade’.1924
In 1924 the Murphy’s Brewery began to embrace advertising. In the decades prior to this the attitude had been somewhat negative with one director stating ‘We do not hope to thrive on pushing and puffing; our sole grounds for seeking popular favour is the excellence of our product’.1940
In 1940 at the height of the London Blitz the Murphy’s auditing firm is completely destroyed. The war which had indirectly affected the firm in terms of shortages of fuel and materials now affected the brewery directly.1953
In 1953 the last direct descendant of James J. takes over Chairmanship of the firm. Affectionately known in the Brewery as the ‘Colonel’ he ran the company until 1981.1961
Complete replacement of old wooden barrels to aluminium lined vessels (kegs) known as ‘Iron lungs’ draws to an end the era of ‘Coopers’ the tradesmen who built the wooden barrels on site in the Brewery for so many decades.1979
Murphy’s Launched as a National and International Brand. Exports included UK, US and Canada. Introduction of the first 25cl long neck stout bottle.1994
Murphy’s commence sponsorship of the hugely successful Murphy’s Irish Open Golf Championship culminating in Colm Montgomery’s ‘Monty’s’ famous third win at ‘Fota Island’ in 2002.2005
Murphy’s wins Gold at the Brewing Industry International Awards a testament to it’s superior taste and quality. Indeed 2003 was the first of three successive wins in this competition.2006
The Murphy Brewery celebrates 150 years of brewing from 1856 to 2006 going from strength to strength; the now legendary stout is sold in over 40 countries and recognised worldwide as superior stout. We hope James J. would be proud.
1837 Guinness advert depicting Sam Weller composing his Valentine- a drawing by Hablot K.Browne testifying to the popularity of Guinness in 1837 !Sam Weller is a fictional character in The Pickwick Papers (1837), the first novel by Charles Dickens, and is the character that made Dickens famous. Weller first appeared in the tenth serialised episode.This cool little help lend that crucial authenticity to any pub or home bar! 30cm x 25cm Bruff Co Limerick Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
Guinness Showcard depicting the then new front offices in St James St and the brewery wharf on Victoria Quay. 50cm x 37cm Limerick Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain. Arthur Guinness started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading.[12] The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
Fine print advertising the 1950 Irish Hospital Sweepstake for the horserace ,the Irish Cambridgeshire Handicap. The Irish Hospital Sweepstake was a lottery established in the Irish Free State in 1930 as the Irish Free State Hospitals' Sweepstake to finance hospitals. It is generally referred to as the Irish Sweepstake, frequently abbreviated to Irish Sweeps or Irish Sweep. The Public Charitable Hospitals (Temporary Provisions) Act, 1930 was the act that established the lottery; as this act expired in 1934, in accordance with its terms, the Public Hospitals Acts were the legislative basis for the scheme thereafter. The main organisers were Richard Duggan, Captain Spencer Freeman and Joe McGrath. Duggan was a well known Dublin bookmaker who had organised a number of sweepstakes in the decade prior to setting up the Hospitals' Sweepstake. Captain Freeman was a Welsh-born engineer and former captain in the British Army. After the Constitution of Ireland was enacted in 1937, the name Irish Hospitals' Sweepstake was adopted. The sweepstake was established because there was a need for investment in hospitals and medical services and the public finances were unable to meet this expense at the time. As the people of Ireland were unable to raise sufficient funds, because of the low population, a significant amount of the funds were raised in the United Kingdom and United States, often among the emigrant Irish. Potentially winning tickets were drawn from rotating drums, usually by nurses in uniform. Each such ticket was assigned to a horse expected to run in one of several horse races, including the Cambridgeshire Handicap, Derby and Grand National. Tickets that drew the favourite horses thus stood a higher likelihood of winning and a series of winning horses had to be chosen on the accumulator system, allowing for enormous prizes.The original sweepstake draws were held at The Mansion House, Dublin on 19 May 1939 under the supervision of the Chief Commissioner of Police, and were moved to the more permanent fixture at the Royal Dublin Society (RDS) in Ballsbridge later in 1940. The Adelaide Hospital in Dublin was the only hospital at the time not to accept money from the Hospitals Trust, as the governors disapproved of sweepstakes. From the 1960s onwards, revenues declined. The offices were moved to Lotamore House in Cork. Although giving the appearance of a public charitable lottery, with nurses featured prominently in the advertising and drawings, the Sweepstake was in fact a private for-profit lottery company, and the owners were paid substantial dividends from the profits. Fortune Magazine described it as "a private company run for profit and its handful of stockholders have used their earnings from the sweepstakes to build a group of industrial enterprises that loom quite large in the modest Irish economy. Waterford Glass, Irish Glass Bottle Company and many other new Irish companies were financed by money from this enterprise and up to 5,000 people were given jobs."[3] By his death in 1966, Joe McGrath had interests in the racing industry, and held the Renault dealership for Ireland besides large financial and property assets. He was known throughout Ireland for his tough business attitude but also by his generous spirit.At that time, Ireland was still one of the poorer countries in Europe; he believed in investment in Ireland. His home, Cabinteely House, was donated to the state in 1986. The house and the surrounding park are now in the ownership of Dún Laoghaire–Rathdown County Council who have invested in restoring and maintaining the house and grounds as a public park. In 1986, the Irish government created a new public lottery, and the company failed to secure the new contract to manage it. The final sweepstake was held in January 1986 and the company was unsuccessful for a licence bid for the Irish National Lottery, which was won by An Post later that year. The company went into voluntary liquidation in March 1987. The majority of workers did not have a pension scheme but the sweepstake had fed many families during lean times and was regarded as a safe job.The Public Hospitals (Amendment) Act, 1990 was enacted for the orderly winding up of the scheme which had by then almost £500,000 in unclaimed prizes and accrued interest. A collection of advertising material relating to the Irish Hospitals' Sweepstakes is among the Special Collections of National Irish Visual Arts Library. At the time of the Sweepstake's inception, lotteries were generally illegal in the United Kingdom, the United States and Canada. In the absence of other readily available lotteries, the Irish Sweeps became popular. Even though tickets were illegal outside Ireland, millions were sold in the US and Great Britain. How many of these tickets failed to make it back for the drawing is unknown. The United States Customs Service alone confiscated and destroyed several million counterfoils from shipments being returned to Ireland. In the UK, the sweepstakes caused some strain in Anglo-Irish relations, and the Betting and Lotteries Act 1934 was passed by the parliament of the UK to prevent export and import of lottery related materials. The United States Congress had outlawed the use of the US Postal Service for lottery purposes in 1890. A thriving black market sprang up for tickets in both jurisdictions. From the 1950s onwards, as the American, British and Canadian governments relaxed their attitudes towards this form of gambling, and went into the lottery business themselves, the Irish Sweeps, never legal in the United States,declined in popularity. Origins: Co Galway Dimensions :39cm x 31cm
F. F. Warren, the engineer who designed the mixing drums from which sweepstake tickets were drawn
33cm x 28cm Tournafulla Co Limerick Truly wonderful photo from the 1950s capturing the essence of the traditional congeniality and warmth of the Irish Pub as two old friends & neighbours discuss the issues and/or gossip of the day over a pint but right outside the Ladies !
Vintage (1960s) Guinness Toucan -lovely day for a Guinness Advertising Sign of amazing character and in our opinion,a most unusual sign despite the ubiquitous ,beloved toucan.Metal construction with distressed, timber frame. Dimensions :75cm x60 cm x 8cm The legendary Guinness Toucan goes back to 1935 and the advertising firm S.H. Benson. Artist John Gilroy had been recently hired, and Dorothy Sayers, a famous crime writer and playwright, wrote advertising copy for the company. For nearly two centuries of existence, the brewery had almost no need to formally advertise, allowing word-of-mouth to sell the beer, and sell it did. By the late 19th century, Guinness was one of the top three breweries between Britain and Ireland. In 1862, the company adopted an Irish harp as their logo and trademarked it in 1875. However, by the late 1920s, sales were declining, and in 1929, Rupert Guinness, then chair of the company, ran the first-ever Guinness print ad with the slogan “Guinness is good for you.” The very next year, the brewery hired advertising firm S.H. Benson. It was then, in 1930, that the story of the Guinness toucan began. The man responsible for the iconic bird and his animal companions is the English illustrator and draftsman John Gilroy. He was born in 1898 in Newcastle upon Tyne into a family of eight children, and his father, William, was a landscape painter. From a young age, Gilroy began copying the drawings in magazines, and it was quickly evident he would follow in his father’s professional footsteps. By 15, he was a cartoonist for the local newspaper. He won a scholarship to art school, and although World War I interrupted his studies, he entered London’s Royal College of Art in 1919. While he was still a student, he received his first commission for commercial art—a promotional pamphlet for the Hydraulic Engineering Co. Not long after graduating, Gilroy began working for S.H. Benson, where he would eventually work on Guiness.Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.His first work with the firm was on campaigns for Skipper Sardines and Virol (a brand of malt extract). In his early years at Benson, he and his colleagues created clever characters to make their designs memorable: Baron de Beef, Signor Spaghetti, Miss Di Gester. All these playful characters likely primed Gilroy for the fun and whimsical designs he would eventually draw for Guinness in his 35 years working with the company. In the early 1930s S.H. Benson boasted an impressive staff of creatives beyond John Gilroy; the aforementioned Dorothy Sayers, now famous as a crime writer and poet, wrote copy for the agency. When Guinness approached the firm, they had an interesting request: the final advertising campaign should not be too much to do with beer, despite the fact that it was advertising—well—beer. They thought it would be vulgar. Instead, they preferred something that appealed to families and that highlighted the purported health benefits of the brew. They asked Gilroy to draft an ad showing a family drinking Guinness, but no one could seem to agree on what the family should look like, nor how they should be presented. Luckily, it was precisely family that led Gilroy to the particular idea that eventually spawned Guinness’s most famous ad campaigns. The artist had recently taken his son to the circus, recounts Guinness archive manager Fergus Brady, and had watched a sea lion balancing a ball on its nose. He realized how fun it would be to draw a sea lion balancing a pint of Guinness on its nose, and pitched the idea to Guinness. From there the series expanded to an entire menagerie. Gilroy drew ostriches, bears, pelicans, kangaroos, and of course, the toucan. Paired with Sayers’s inventive copy, the ads took off. In her most clever ad, she plays on the toucan / two-can homophone and on the idea that drinking Guinness offers a range of health benefits: “If he can say as you can / Guinness is good for you / How grand to be a Toucan — / Just think what Toucan do.” The illustration features a smiling toucan perched next to two shining pint glasses full of Guinness stout.
Classic 1960s Harp Lager advert. 55cm x 40cm Dublin Harp was first produced in 1960 as a bottled beer by the Guinness company (now Diageo), in response to the trend among drinkers in Britain and Ireland towards Continental lager. Guinness converted its Dundalk brewery into a modern lager production plant with the guidance of Dr. Herman Muender, a distinguished German brewer. Various names were considered for the brand, including Atlas, Cresta and Dolphin, before Harp was chosen.The brand was marketed with the Brian Boru harp as its emblem. By 1961 a consortium of brewers, Courage, Barclay & Simonds, Scottish & Newcastle, Bass, Mitchells & Butlers and Guinness, grouped together as Harp Lager Ltd to brew and market the beer.Courage's Alton Brewery, where Courage Director's had been brewed, was rebuilt to produce the lager in Great Britain. By 1964, the product was being sold on draught and led in its category for sales. Members of the Harp consortium changed over the years, with Courage and Scottish & Newcastle leaving in 1979, but becoming franchisees. Currently available on draught, and in 330ml and 500ml bottles, its top market is Ulster, especially Northern Ireland and County Donegal. In 2005, Harp saw a makeover as Diageo Ireland separated the brand from Guinness. On 9 May 2008, Diageo Ireland announced that it would close the Dundalk Brewery along with the Kilkenny Brewery over a five-year period. The last Harp was brewed at Great Northern in October 2013, after which production moved to Diageo's sole Irish brewery, St James's Gate Brewery in St. James's Gate, Dublin. Today, Harp is brewed in the Dublin brewery for Ireland and Hydes Brewery for Great Britain.In Australia, distribution is handled by Carlton & United Breweries. Harp sold in America is brewed in Canada by Guinness Canada and is typically brewed at the Moosehead Brewery in New Brunswick.
An advertising hoarding in BelfastFor many years the slogan "Harp stays sharp" was used in advertisements. It was written by the advertising executive Rod Allen. Recently it has used the slogan "Look on the Harp side".Most famously Harp got a serious and immortal mention in the chorus of the Christy Moore classic song-Delirium Tremens!"Goodbye to the Port and Brandy, to the Vodka and the Stag, To the Schmiddick and the Harpic, the bottled draught and keg. As I sat lookin’ up the Guinness ad I could never figure out How your man stayed up on the surfboard after 14 pints of stout."
There are many chapters in Munster’s storied rugby journey but pride of place remains the game against the otherwise unbeaten New Zealanders on October 31, 1978.This is a beautifully presented, upsized reprographic of the front page of the match programme on that famous day./ 70cm x 60cm Limerick City There were some mighty matches between the Kiwis and Munster, most notably at the Mardyke in 1954 when the tourists edged home by 6-3 and again by the same margin at Thomond Park in 1963 while the teams also played a 3-3 draw at Musgrave Park in 1973. During that time, they resisted the best that Ireland, Ulster and Leinster (admittedly with fewer opportunities) could throw at them so this country was still waiting for any team to put one over on the All Blacks when Graham Mourie’s men arrived in Limerick on October 31st, 1978. There is always hope but in truth Munster supporters had little else to encourage them as the fateful day dawned. Whereas the New Zealanders had disposed of Cambridge University, Cardiff, West Wales and London Counties with comparative ease, Munster’s preparations had been confined to a couple of games in London where their level of performance, to put it mildly, was a long way short of what would be required to enjoy even a degree of respectability against the All Blacks. They were hammered by Middlesex County and scraped a draw with London Irish. Ever before those two games, things hadn’t been going according to plan. Tom Kiernan had coached Munster for three seasons in the mid-70s before being appointed Branch President, a role he duly completed at the end of the 1977/78 season.
Many years on, Stuart Wilson vividly recalled the Dennison tackles and spoke about them in remarkable detail and with commendable honesty: “The move involved me coming in from the blind side wing and it had been working very well on tour. It was a workable move and it was paying off so we just kept rolling it out. Against Munster, the gap opened up brilliantly as it was supposed to except that there was this little guy called Seamus Dennison sitting there in front of me.
“He just basically smacked the living daylights out of me. I dusted myself off and thought, I don’t want to have to do that again. Ten minutes later, we called the same move again thinking we’d change it slightly but, no, it didn’t work and I got hammered again.”
The game was 11 minutes old when the most famous try in the history of Munster rugby was scored.
Tom Kiernan recalled: “It came from a great piece of anticipation by Bowen who in the first place had to run around his man to get to Ward’s kick ahead. He then beat two men and when finally tackled, managed to keep his balance and deliver the ball to Cantillon who went on to score. All of this was evidence of sharpness on Bowen’s part.”
Very soon it would be 9-0. In the first five minutes, a towering garryowen by skipper Canniffe had exposed the vulnerability of the New Zealand rearguard under the high ball. They were to be examined once or twice more but it was from a long range but badly struck penalty attempt by Ward that full-back Brian McKechnie knocked on some 15 yards from his line and close to where Cantillon had touched down a few minutes earlier. You could sense White, Whelan, McLoughlin and co in the front five of the Munster scrum smacking their lips as they settled for the scrum. A quick, straight put-in by Canniffe, a well controlled heel, a smart pass by the scrum-half to Ward and the inevitability of a drop goal. And that’s exactly what happened.
The All Blacks enjoyed the majority of forward possession but the harder they tried, the more they fell into the trap set by the wily Kiernan and so brilliantly carried out by every member of the Munster team.
The tourists might have edged the line-out contest through Andy Haden and Frank Oliver but scrum-half Mark Donaldson endured a miserable afternoon as the Munster forwards poured through and buried him in the Thomond Park turf.
As the minutes passed and the All Blacks became more and more unsure as to what to try next, the Thomond Park hordes chanted “Munster-Munster–Munster” to an ever increasing crescendo until with 12 minutes to go, the noise levels reached deafening proportions.
And then ... a deep, probing kick by Ward put Wilson under further pressure. Eventually, he stumbled over the ball as it crossed the line and nervously conceded a five-metre scrum. The Munster heel was disrupted but the ruck was won, Tucker gained possession and slipped a lovely little pass to Ward whose gifted feet and speed of thought enabled him in a twinkle to drop a goal although surrounded by a swarm of black jerseys. So the game entered its final 10 minutes with the All Blacks needing three scores to win and, of course, that was never going to happen.
Munster knew this, so, too, did the All Blacks. Stu Wilson admitted as much as he explained his part in Wardy’s second drop goal: “Tony Ward banged it down, it bounced a little bit, jigged here, jigged there, and I stumbled, fell over, and all of a sudden the heat was on me. They were good chasers. A kick is a kick — but if you have lots of good chasers on it, they make bad kicks look good. I looked up and realised — I’m not going to run out of here so I just dotted it down. I wasn’t going to run that ball back out at them because five of those mad guys were coming down the track at me and I’m thinking, I’m being hit by these guys all day and I’m looking after my body, thank you. Of course it was a five-yard scrum and Ward banged over another drop goal. That was it, there was the game”.
The final whistle duly sounded with Munster 12 points ahead but the heroes of the hour still had to get off the field and reach the safety of the dressing room. Bodies were embraced, faces were kissed, backs were pummelled, you name it, the gauntlet had to be walked. Even the All Blacks seemed impressed with the sense of joy being released all about them. Andy Haden recalled “the sea of red supporters all over the pitch after the game, you could hardly get off for the wave of celebration that was going on. The whole of Thomond Park glowed in the warmth that someone had put one over on the Blacks.”
Controversially, the All Blacks coach, Jack Gleeson (usually a man capable of accepting the good with the bad and who passed away of cancer within 12 months of the tour), in an unguarded (although possibly misunderstood) moment on the following day, let slip his innermost thoughts on the game.
“We were up against a team of kamikaze tacklers,” he lamented. “We set out on this tour to play 15-man rugby but if teams were to adopt the Munster approach and do all they could to stop the All Blacks from playing an attacking game, then the tour and the game would suffer.”
It was interpreted by the majority of observers as a rare piece of sour grapes from a group who had accepted the defeat in good spirit and it certainly did nothing to diminish Munster respect for the All Blacks and their proud rugby tradition.
“Jack’s comment was made in the context of the game and meant as a compliment,” Haden maintained. “Indeed, it was probably a little suggestion to his own side that perhaps we should imitate their efforts and emulate them in that department.” Tom Kiernan went along with this line of thought: “I thought he was actually paying a compliment to the Munster spirit. Kamikaze pilots were very brave men. That’s what I took out of that. I didn’t think it was a criticism of Munster.” And Stuart Wilson? “It was meant purely as a compliment. We had been travelling through the UK and winning all our games. We were playing a nice, open style. But we had never met a team that could get up in our faces and tackle us off the field. Every time you got the ball, you didn’t get one player tackling you, you got four. Kamikaze means people are willing to die for the cause and that was the way with every Munster man that day. Their strengths were that they were playing for Munster, that they had a home Thomond Park crowd and they took strength from the fact they were playing one of the best teams in the world.” You could rely on Terry McLean (famed New Zealand journalist) to be fair and sporting in his reaction to the Thomond Park defeat. Unlike Kiernan and Haden, he scorned Jack Gleeson’s “kamikaze” comment, stating that “it was a stern, severe criticism which wanted in fairness on two grounds. It did not sufficiently praise the spirit of Munster or the presence within the one team of 15 men who each emerged from the match much larger than life-size. Secondly, it was disingenuous or, more accurately, naive.” “Gleeson thought it sinful that Ward had not once passed the ball. It was worse, he said, that Munster had made aggressive defence the only arm of their attack. Now, what on earth, it could be asked, was Kiernan to do with his team? He held a fine hand with top trumps in Spring, Cantillon, Foley and Whelan in the forwards and Canniffe, Ward, Dennison, Bowen and Moloney in the backs. Tommy Kiernan wasn’t born yesterday. He played to the strength of his team and upon the suspected weaknesses of the All Blacks.” You could hardly be fairer than that – even if Graham Mourie himself in his 1983 autobiography wasn’t far behind when observing: “Munster were just too good. From the first time Stu Wilson was crashed to the ground as he entered the back line to the last time Mark Donaldson was thrown backwards as he ducked around the side of a maul. They were too good.” One of the nicest tributes of all came from a famous New Zealand photographer, Peter Bush. He covered numerous All Black tours, was close friends with most of their players and a canny one when it came to finding the ideal position from which to snap his pictures. He was the guy perched precariously on the pillars at the entrance to the pitch as the celebrations went on and which he described 20 years later in his book ‘Who Said It’s Only a Game?’And Tom Kiernan and Andy Haden, rugby standard bearers of which their respective countries were justifiably proud, saw things in a similar light.“With that, he flung his arms around me and dragged me with him into the shower. I finally managed to disentangle myself and killed the tape. I didn’t mind really because it had been a wonderful day.” Dimensions :47cm x 57cm“I climbed up on a gate at the end of the game to get this photo and in the middle of it all is Moss Keane, one of the great characters of Irish rugby, with an expression of absolute elation. The All Blacks lost 12-0 to a side that played with as much passion as I have ever seen on a rugby field. The great New Zealand prop Gary Knight said to me later: ‘We could have played them for a fortnight and we still wouldn’t have won’. I was doing a little radio piece after the game and got hold of Moss Keane and said ‘Moss, I wonder if ...’ and he said, ‘ho, ho, we beat you bastards’.
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