Indeed Mitchell's were renowned for advertising their products on mirrors, trade cards, minature atlas books and pottery to name just a few. Below is the original mirror that was commissioned for their Tomb Street premises on the launch of their Cruiskeen Lawn Old Irish Whisky, late 1800’s. Two were made for the entrance of their Tomb Street premises. Inscribed is the Cruiskeen Lawn poem, with gold leaf barley with green and red in the Mitchell Crest. Definately the holy grail of all mirrors, a true treasure and still survives today in the heart of Belfast and worth the above mentioned princely sum and now probably more !
Some original and rare Mitchell mirrors are still surviving today and can be found in some pubs in and around Belfast today
Some other examples of Mitchell Mirrors which were mass produced for advertising their products
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Very rare Limerick print depicting the well known Establishment of Michael Egans,9 ,10 & 11 Patrick Street - a well known business which existed from 1860 to 1960.The going concern import teas, wines and brandies and also held Whiskies in bond from John Jameson's,George Roe's and other distillers.Egans was replaced by J Ormstons General Grocery afterwards .Now the building is simply known as Ormston House,a cultural resource centre in the heart of Limerick City. An example of this print previously realised £700 at public auction in 2018. 50cm x 60cm. Limerick City44cm x 54cm Belfast Rare Mitchell's of Belfast Old Irish Whiskey Print .Once a giant of the distilling business along with Dunvilles,Mitchell's fall from grace, like so many other superb Irish distilleries was symptomatic of the economic climate and circumstances of the time. Charles William Mitchell originated from Scotland and took over his fathers distillery in the Campletown area .In the 1860s he moved to Belfast and became manager of Dunvilles Whiskey before establishing his own brand Mitchell & Co tomb St in the late 1860s.A newspaper report in 1895 hailed the virtues of Mitchells Cruiskeen Lawn Whisky,which secured prizes around the world including first place at the New Orleans Exposition.It was a rare Mitchells Cruiskeen Lawn Whiskey mirror that recently commanded £11500 at auction in 2018 following the sale of the contents of an old Donegal public house.Out of stockLarge but gracious Mitchell’s of Belfast Old Irish Whiskey mirror with beautifully bevelled glass bordering. 65cm x 90cm Once a giant of the distilling business along with Dunvilles,Mitchell’s fall from grace, like so many other superb Irish distilleries was symptomatic of the economic climate and circumstances of the time. Charles William Mitchell originated from Scotland and took over his fathers distillery in the Campletown area .In the 1860s he moved to Belfast and became manager of Dunvilles Whiskey before establishing his own brand Mitchell & Co tomb St in the late 1860s.A newspaper report in 1895 hailed the virtues of Mitchells Cruiskeen Lawn Whisky,which secured prizes around the world including first place at the New Orleans Exposition.It was a rare Mitchells Cruiskeen Lawn Whiskey mirror that recently commanded £11500 at auction in 2018 following the sale of the contents of an old Donegal public house. Indeed Mitchell’s were renowned for advertising their products on mirrors, trade cards, minature atlas books and pottery to name just a few. Below is the original mirror that was commissioned for their Tomb Street premises on the launch of their Cruiskeen Lawn Old Irish Whisky, late 1800’s. Two were made for the entrance of their Tomb Street premises. Inscribed is the Cruiskeen Lawn poem, with gold leaf barley with green and red in the Mitchell Crest. Definately the holy grail of all mirrors, a true treasure and still survives today in the heart of Belfast and worth the above mentioned princely sum and now probably more !
Description
Old Dublin White Swan Irish Whiskey For Export-McManus,Fritch & Co.Advert. Francis St Dublin 50cm x 35cm We have found it difficult to discover precise details about the above advert- Old Dublin White Swan Whiskey ,produced for export. A Matthew MacManus did first found Kilbeggan distillery in 1757 who may have distilled elsewhere before founding Kilbeggan.The more unusual surname -Fritch - has yielded very little results even though the enterprise appears to have been a partnership.What is more likely is Macmanus & Fritch was a bonded warehouse or bonder. During the ‘golden age’ of Irish Whiskey (in the 19th and 20th centuries), there were hundreds of distilleries operating on the island of Ireland. Most did not have their own brands of whiskey at that time, however. These distilleries made their new whiskey spirit and sold it wholesale to the Bonders to age, blend and bottle. The Bonders were the publicans, grocers and mercantile owners. They would travel to their local distillery with their own barrels, fill them up with new make spirit and then cart them home for ageing and then blending. Bonders were present in every town in Ireland, giving rise to regional styles. Sadly, the Irish Whiskey Industry collapsed in the 1930s and the few remaining distilleries cut off the Bonders’ supply, leaving Irish Whiskey Bonding to die out.Daly's Distillery was an Irish whiskey distillery which operated in Cork City, Ireland from around 1820 to 1869. In 1867, the distillery was purchased by the Cork Distilleries Company (CDC), in an amalgamation of five cork distilleries. Two years later, in 1869, as the smallest CDC distillery, Daly's Distillery ceased operations. In the years that followed its closure, some of the buildings became part of Shaw's Flour Mill, and Murphy's Brewery, with others continuing to be used as warehouses by Cork Distilleries Company for several years (though information is difficult to come by, their continued existence is mentioned in Alfred Barnard's 1887 account of the distilleries of the United Kingdom).History
In 1798, the firm of James Daly & Co. was established as a rectifying distillery and wine merchants at a premises on Blarney St., Cork.In 1820, this was relocated to 32 John Street.As some sources state that the John distillery was established in 1807, and it is known that a William Lyons ran a distillery on John Street in the early 1800s, it is possible that Daly purchased an existing distillery on John Street. In 1822, James Daly's nephew John Murray joined the partnership.In 1828, the distillery is reported to have an output of 87,874 gallons of spirit.However, in 1833, output of only 39,000 gallons per annum was reported, which was low compared with some of the Irish distillers of the era; for instance, at that time Murphy's Distillery in nearby Midleton, had an output of over 400,000 gallons per annum. On James Daly's death, in 1850, the partnership, which at that point had consisted of James Daly, Maurice Murray (John Murray's son) and George Waters, was dissolved, with Maurice Murray taking sole ownership of the distillery, which continued to trade as James Daly & Co. After leaving the partnership, George Waters went on to purchase and run the nearby Green distillery. In 1853, Murray rebuilt and significantly extended the distillery, expanding onto neighbouring streets. By the late 1860s, the distillery had grown to occupy 3 acres, consisting of a brewhouse, distillery and maltings on John Street; granaries on Leitrim Street; and eight bonded warehouses scattered across John Street, Leitrim Street and Watercourse Road.According to accounts from the time, whiskey from the distillery, some of which was aged for seven years or more, was mainly exported "to the colonies". In particular, it was said that in Australia the whiskey sold at a premium to other whiskeys. A well respected member of the Irish distilling industry at the time, the distillery's owner Maurice Murray, conducted significant correspondence with William Ewart Gladstone, the then British Chancellor of the Exchequer, on behalf of the Irish distillers, with regard to the duties placed on Irish whiskey. In 1867, Daly's Distillery, was absorbed into Cork Distilleries Company (CDC), in an amalgamation of five Cork distilleries.As the smallest of the five distilleries, Daly's closed soon after the amalgamation, in 1869. Following its closure, Maurice Murray is known to have continued to work for the CDC at the North Mall Distillery, along with his son Daly Murray. The main distillery buildings later became part of Shaw's Flour Mill, while other buildings were incorporated into the nearby Murphy's Brewery, which was run by relatives of James Murphy of the Midleton Distillery, who was the driving force behind the establishment of the Cork Distilleries Company. One of the distillery buildings, now named "the Mill", is still visible on 32 Lower John Street, Cork.Another extremely rare and quite ancient advertising print from 1911 depicting the Aintree Grand National of that year when Burkes Whiskey Ltd celebrated the fact that the first 3 horses home were all Irish Bred;1-Glenside,2-Rathnally,3- Shady Girl.The actual image taken by the photographer W.A Rouch shows an almighty tussle at the famous Valentines Brook fence between Shady Girl and Glenside.Despite their valiant attempts to market their business Burkes Three Star Irish Whiskey,another once famous distillery also became sadly defunct a few short years later. Mullingar Co. Westmeath 37cm x 44cm65cm x 48cm. Belfast Coleraine Whiskey( Robt A Taylor Distillers) framed advertising print, proudly displaying the various medals won by the company at trade fairs over the years.The original Coleraine distillery,which opened in 1820 was one of the two malt distilleries on the island of Ireland by then.It closed its doors in 1978 as part of a rationalisation process by its owner at the time, the mighty Bushmills.It was always a small distillery and has been later described as a "slightly haphazard" operation but still managed to acquire a prestigious contract to supply the House of Commons 1843 ,such was the quality and meticulous preparation of its malt, none of which was ever bottled under 10 years old.This magnificent original print proudly makes mention of its association with the Parliament in London-and also depicts the beautiful scenes of the Giants Causeway and the Salmon Leap,both near Coleraine.Newry Co Down 80cm x 57cm D'arcys of Newry Co Down were yet another example of a once thriving Irish whiskey distillery now sadly gone to the wayside despite the massive recent resurgence of the product.During one point in the late 1800s and early 1900s it seemed every town and village in Ireland had its own distillery as well as the obvious major commercial centres of Dublin,Belfast,Cork and Limerick.However that trend is now being reversed with the news this year that plans are afoot to reopen the old distillery in Newry and kick-start the rebirth of Matthew D'Arcy & Co .This charming print depicting a peaceful pastoral scene was used extensively by D'Arcys before its closure in the early part of the 20th century.Dunville & Co Whisky Distillery was founded in Belfast Co Antrim in the 1820s,after initially gaining success as a whisky blender before constructing its own distillery.In 1837 Dunville began producing its most popular whiskey,Dunvilles VR.Athough Dunvilles was established and based in Ireland before partition and Irish Whiskey is normally spellt with an 'e',Dunvilles Whisky was always spelt without the vowel.This beautiful original print,originating from the Glens of Co Antrim,shows off the extent of the size of its Belfast distillery operation back in the day. Belfast 63cm x 80cmNice,framed Paddy Old Irish Whiskey Advert Blarney Co Cork 75cm x 50cm The Cork Distilleries Company was founded in 1867 to merge four existing distilleries in Cork city (the North Mall, the Green, Watercourse Road, and Daly's) under the control of one group.A fifth distillery, the Midleton distillery, joined the group soon after in 1868. In 1882, the company hired a young Corkman called Paddy Flaherty as a salesman. Flaherty travelled the pubs of Cork marketing the company's unwieldy named "Cork Distilleries Company Old Irish Whiskey". His sales techniques (which including free rounds of drinks for customers) were so good, that when publicans ran low on stock they would write the distillery to reorder cases of "Paddy Flaherty's whiskey". In 1912, with his name having become synonymous with the whiskey, the distillery officially renamed the whiskey Paddy Irish Whiskey in his honour. In 1920s and 1930s in Ireland, whiskey was sold in casks from the distillery to wholesalers, who would in turn sell it on to publicans. To prevent fluctuations in quality due to middlemen diluting their casks, Cork Distilleries Company decided to bottle their own whiskey known as Paddy, becoming one of the first to do so