Old Dublin White Swan Irish Whiskey For Export-McManus,Fritch & Co.Advert.
Francis St Dublin 50cm x 35cm
We have found it difficult to discover precise details about the above advert- Old Dublin White Swan Whiskey ,produced for export. A Matthew MacManus did first found Kilbeggan distillery in 1757 who may have distilled elsewhere before founding Kilbeggan.The more unusual surname -Fritch – has yielded very little results even though the enterprise appears to have been a partnership.What is more likely is Macmanus & Fritch was a bonded warehouse or bonder.
During the ‘golden age’ of Irish Whiskey (in the 19th and 20th centuries), there were hundreds of distilleries operating on the island of Ireland. Most did not have their own brands of whiskey at that time, however. These distilleries made their new whiskey spirit and sold it wholesale to the Bonders to age, blend and bottle. The Bonders were the publicans, grocers and mercantile owners. They would travel to their local distillery with their own barrels, fill them up with new make spirit and then cart them home for ageing and then blending. Bonders were present in every town in Ireland, giving rise to regional styles. Sadly, the Irish Whiskey Industry collapsed in the 1930s and the few remaining distilleries cut off the Bonders’ supply, leaving Irish Whiskey Bonding to die out.