The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.
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Framed oval shaped print of Guinness XXX label- extra strong stout. Dimensions : 39cm x 30cmDublin Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.” Origins : Dublin Dimensions : 43cm x 35cm
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Quite hard to find Guinness Porter on Draught advert with suitably distressed appearance. Dimensions : 32cm x 40cm Dublin Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.” Origins : Dublin Dimensions : 43cm x 35cm -
Vintage type come in for a Guinness advert with suitably distressed appearance. Dimensions : 23cm x 40cm Dublin Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.” Origins : Dublin Dimensions : 43cm x 35cm -
52cm x 44cm The London, Midland and Scottish Railway (LMS) was a British railway company. It was formed on 1 January 1923 under the Railways Act of 1921,which required the grouping of over 120 separate railways into four. The companies merged into the LMS included the London and North Western Railway, Midland Railway, the Lancashire and Yorkshire Railway (which had previously merged with the London and North Western Railway on 1 January 1922), several Scottish railway companies (including the Caledonian Railway), and numerous other, smaller ventures. Besides being the world's largest transport organisation, the company was also the largest commercial enterprise in the British Empire and the United Kingdom's second largest employer, after the Post Office. In 1938, the LMS operated 6,870 miles (11,056 km) of railway (excluding its lines in Northern Ireland), but its profitability was generally disappointing, with a rate of return of only 2.7%. Under the Transport Act 1947, along with the other members of the "Big Four" British railway companies (Great Western Railway, London and North Eastern Railway and Southern Railway), the LMS was nationalised on 1 January 1948, becoming part of the state-owned British Railways. The LMS was the largest of the Big Four railway companies serving routes in England, Northern Ireland, Scotland and Wales. The LMS's commercial success in the 1920s resulted in part from the contributions of English painter, Norman Wilkinson. In 1923, Wilkinson advised Superintendent of Advertising and Publicity of the LMS, T.C Jeffrey, to improve rail sales and other LMS services by incorporating fine art into the design of their advertisement posters. In this time, fine art already had a distinguished association in Europe and North America with good taste, longevity and quality.[26] Jeffrey wanted LMS’ commercial image to align with these qualities and therefore accepted Wilkinson's advice.[27] For the first series of posters, Wilkinson personally invited 16 of his fellow alumni from the Royal Academy of London to take part. In letter correspondence, Wilkinson outlined the details of the LMS proposal to the artists.The artist fee for each participant was £100. The railway poster would measure 50 X 40 inches. In this area, the artist's design would be reproduced as a photolithographic print on double royal satin paper, filling 45 X 35 inches. The mass-produced posters were pasted inside railway stations in England, Northern Ireland, Scotland and Wales. LMS decided the subject advertised, but choices of style and approach were left to the artist's discretion. LMS’ open design brief resulted in a collection of posters that reflected the large capacity of destinations and experiences available with the transport organisation.For the Irish Free State, Wilkinson designed a poster in 1927 encouraging the public to avail of the LMS ferry and connecting boat trains to Ireland. For this promotion, Wilkinson's design was accompanied with four posters of Ireland by Belfast modernist painter, Paul Henry. The commercial success of Wilkinson and Jeffrey's collaboration manifested between 1924 and 1928, with public sale of 12,000 railway posters.Paul Henry's 1925 poster depicting the Gaeltacht region of Connemara in County Galway proved most commercially popular, with 1,500 sales. Paul Henry (11 April 1876 – 24 August 1958) was an Irish artist noted for depicting the West of Ireland landscape in a spare Post-Impressioniststyle. Henry was born at 61 University Road, Belfast, Ireland, the son of the Rev Robert Mitchell Henry, a Baptist minister (who later joined the Plymouth Brethren), and Kate Ann Berry. Henry began studying at Methodist College Belfast in 1882 where he first began drawing regularly. At the age of fifteen he moved to the Royal Belfast Academical Institution.He studied art at the Belfast School of Art before going to Paris in 1898 to study at the Académie Julian and at Whistler's Académie Carmen. He married the painter Grace Henry in 1903 and returned to Ireland in 1910. From then until 1919 he lived on Achill Island, where he learned to capture the peculiar interplay of light and landscape specific to the West of Ireland. In 1919 he moved to Dublin and in 1920 was one of the founders of the Society of Dublin Painters, originally a group of ten artists. Henry designed several railway posters, some of which, notably Connemara Landscape, achieved considerable sales.He separated from his wife in 1929. His second wife was the artist Mabel Young. In the 1920s and 1930s Henry was Ireland's best known artist, one who had a considerable influence on the popular image of the west of Ireland. Although he seems to have ceased experimenting with his technique after he left Achill and his range is limited, he created a large body of fine images whose familiarity is a testament to its influence. Henry's use of colour was affected by his red-green color blindness.He lost his sight during 1945 and did not regain his vision before his death. A commemorative exhibition of Henry's work was held at Trinity College, Dublin, in 1973 and the National Gallery of Ireland held a major exhibition of his work in 2004. A painting by Henry was featured on an episode of the BBC's Antiques Roadshow, broadcast on 12 November 2006. The painting was given a value of approximately £40,000–60,000 by the roadshow. However, due to the buoyancy of the Irish art market at that time, it sold for €260,000 on 5 December 2006 in James Adams' and Bonhams' joint Important Irish Art sale. He died at his home at 1 Sidmonton Square, Bray, County Wicklow, and was survived by his wife, Mabel. -
55cm x 45cm Banagher Co Offaly Tullamore D.E.W. is a brand of Irish whiskey produced by William Grant & Sons. It is the second largest selling brand of Irish whiskey globally, with sales of over 950,000 cases per annum as of 2015.The whiskey was originally produced in the Tullamore, County Offaly, Ireland, at the old Tullamore Distillery which was established in 1829. Its name is derived from the initials of Daniel E. Williams (D.E.W.), a general manager and later owner of the original distillery. In 1954, the original distillery closed down, and with stocks of whiskey running low, the brand was sold to John Powers & Son, another Irish distiller in the 1960s, with production transferred to the Midleton Distillery, County Cork in the 1970s following a merger of three major Irish distillers.In 2010, the brand was purchased by William Grant & Sons, who constructed a new distillery on the outskirts of Tullamore. The new distillery opened in 2014, bringing production of the whiskey back to the town after a break of sixty years.Mick The Miller,as featured in this iconic advert, was the most famous greyhound of all time. He was born in 1926 in the village of Killeigh, County Offaly, Ireland at Millbrook House(only 5 miles from Tullamore), the home of parish curate, Fr Martin Brophy. When he was born Mick was the runt of the litter but Michael Greene, who worked for Fr Brophy, singled the little pup out as a future champion and insisted that he be allowed to rear him. With constant attention and regular exercise Mick The Miller developed into a racing machine. His first forays were on local coursing fields where he had some success but he showed his real talent on the track where he won 15 of his first 20 races.
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In 1929 Fr Brophy decided to try Mick in English Greyhound Derby at White City, London. On his first trial-run, Mick equalled the track record. Then, in his first heat, he broke the world record, becoming the first greyhound ever to run 525 yards in under 30 seconds. Fr Brophy was inundated with offers and sold him to Albert Williams. Mick went on to win the 1929 Derby. Within a year he had changed hands again to Arundel H Kempton and won the Derby for a second time.
Over the course of his English career he won 36 of his 48 races, including the Derby (twice), the St Leger, the Cesarewitch, and the Welsh Derby. He set six new world records and two new track records. He was the first greyhound to win 19 races in a row. Several of his records went unbroken for over 40 years. He won, in total, almost £10,000 in prizemoney. But he also became the poster-dog for greyhound racing. He was a celebrity on a par with any sports person, muscisian or moviestar. The more famous he became, the more he attracted people to greyhound racing. Thousands thronged to watch him, providing a huge boost to the sport. It is said that he actually saved the sport of greyhound racing.
After retirement to stud his popularity continued. He starred in the film Wild Boy (based on his life-story) in 1934 which was shown in cinemas all across the UK. He was in huge demand on the celebrity circuit, opening shops, attending big races and even rubbing shoulder with royalty (such as the King and Queen) at charity events. When he died in 1939 aged 12, his owner donated his body to the British Natural History Museum in London. And Mick`s fame has continued ever since. In 1981 he was inducted into the American Hall of Fame (International Section). In 1990 English author Michael Tanner published a book, Mick The Miller - Sporting Icon Of the Depression. And in 2011 the people of Killeigh erected a monument on the village green to honour their most famous son. Mick The Miller is not just the most famous greyhound of all time but one of the most loved dogs that has ever lived. -
68cm x 46cmThe biggest cliché in the collecting world is the “discovery” of a previously unknown cache of stuff that’s been hidden away for years until one day, much to everyone’s amazement, the treasure trove is unearthed and the collecting landscape is changed forever. As a corollary to this hoary trope, if you are in the right place at the right time, you can get in on the action before the word gets out.“Some of the canvases were 80 years old, dating from 1930.”
Cliché or not, that’s roughly what happened in 2008 when hundreds of artist John Gilroy’s oil-on-canvas paintings started to appear on the market. The canvases had been painted by Gilroy as final proofs for his iconic Guinness beer posters, the most recognized alcoholic-beverage advertisements of the mid-20th century. Before most collectors of advertising art and breweriana knew what had happened, most of the best pieces had been snapped up by a handful of savvy collectors. In fact, the distribution of the canvases into the hands of private collectors was so swift and stealthy that one prominent member of the Guinness family was forced to get their favorite Gilroys on the secondary market.One of those early collectors, who wishes to remain anonymous, recalls seeing several canvases for the first time at an antiques show. At first, he thought they were posters since that’s what Guinness collectors have come to expect. But after looking at them more closely, and realizing they were all original paintings, he purchased the lot on the spot. “It was quite exciting to stumble upon what appeared to be the unknown original advertising studies for one of the world’s great brands,” he says. But the casualness of that first encounter would not last, as competition for the newly found canvases ramped up among collectors. Today, the collector describes the scramble for these heretofore-unknown pieces as “a Gilroy art scrum.”Among those who were particularly interested in the news of the Gilroy cache was David Hughes, who was a brewer at Guinness for 15 years and has written three books on Guinness advertising art and collectibles, the most recent being “Gilroy Was Good for Guinness,” which reproduces more than 150 of the recently “discovered” paintings. Despite being an expert on the cheery ephemera that was created to sell the dark, bitter stout, Hughes, like a lot of people, only learned of the newly uncovered Gilroy canvases as tantalizing examples from the cache (created for markets as diverse as Russia, Israel, France, and the United States) started to surface in 2008.“Within the Guinness archives itself,” Hughes says of the materials kept at the company’s Dublin headquarters, “they’ve got lots of advertising art, watercolors, and sketches of workups towards the final version of the posters. But they never had a single oil painting. Until the paintings started turning up in the United States, where Guinness memorabilia is quite collectible, it wasn’t fully understood that the posters were based on oils. All of the canvases will be in collections within a year,” Hughes adds. For would-be Gilroy collectors, that means the clock is ticking.As it turns out, Gilroy’s entire artistic process was a prelude to the oils. “The first thing he’d usually do was a pencil sketch,” says Hughes. “Then he’d paint a watercolor over the top of the pencil sketch to get the color balance right. Once that was settled and all the approvals were in, he’d sit down and paint the oil. The proof version that went to Guinness for approval, it seems, was always an oil painting.”Based on what we know of John Gilroy’s work as an artist, that makes sense. For almost half a century, Gilroy was regarded not only as one of England’s premier commercial illustrators, but also as one of its best portraitists. “He painted the Queen three times,” says Hughes, “Lord Mountbatten about four times. In 1942, he did a pencil-and-crayon sketch of Churchill in a London bunker.” According to Hughes, Churchill gave that portrait to Russian leader Joseph Stalin at the Yalta Conference with Franklin Delano Roosevelt, which may mean that somewhere in the bowels of the Kremlin, there’s a portrait of Winnie by the same guy who made a living drawing cartoons of flying toucans balancing pints of Guinness on their beaks.For those who collect advertising art and breweriana, Gilroy is revered for the numerous campaigns he conceived as an illustrator for S.H. Benson, the venerable British ad agency, which was founded in 1893. Though most famous for the Guinness toucan, which has been the internationally recognized mascot of Guinness since 1935, Gilroy’s first campaign with S.H. Benson was for a yeast extract called Bovril. “Do you have Bovril in the U.S.?” Hughes asks. “It’s a rather dark, pungent, savory spread that goes on toast or bread. It’s full of vitamins, quite a traditional product. He also did a lot of work on campaigns for Colman’s mustard and Macleans toothpaste.”pparently Gilroy’s work caught the eye of Guinness, which wanted something distinctive for its stout. “A black beer is a unique product,” says Hughes. “There weren’t many on the market then, and there are even fewer now. So they wanted their advertising to be well thought of and agreeable to the public.” For example, in the early 1930s, Benson already had an ad featuring a glass of Guinness with a nice foamy head on top. “Gilroy put a smiling face in the foam,” says Hughes. Collectors often refer to this charming drawing as the “anthropomorphic glass.”That made the black beer friendly. To ensure that it would be appealing to the common man, Benson launched its “Guinness for Strength” campaign, whose most famous image is the 1934 Gilroy illustration of a muscular workman effortlessly balancing an enormous steel girder on one arm and his head.Another early campaign put Guinness beer in the world of Lewis Carroll’s “Alice’s Adventures in Wonderland.” “Guinness and oysters were a big thing,” says Hughes. In one ad, “Gilroy drew all the oysters from the poem ‘The Walrus and the Carpenter’ sipping glasses of Guinness.”nd then there were the animals, of which the toucan is only the most recognized, and not even the first (that honor goes to a seal). “He had the lion and the ostrich and the bear up the pole,” Hughes says. “There was a whole menagerie of them. The animals kept going for 30 years. It’s probably the longest running campaign in advertising history.”Most of Gilroy’s animals lived in a zoo, so a central character of the animal advertisements was a zookeeper, who was a caricature of the artist himself. “That’s what Gilroy looked like,” says Hughes. “Gilroy was a chubby, little man with a little moustache. As a younger man, he drew himself into the advert, and he became the zookeeper.”Gilroy’s animals good-naturedly tormented their zookeeper by stealing his precious Guinness: An ostrich swallows his glass pint whole, whose bulging outline can be seen in its slender throat; a seal balances a pint on its nose; a kangaroo swaps her “joey” for the zookeeper’s brown bottle. Often the zookeeper is so taken aback by these circumstances his hat has popped off his head.In fact, Gilroy spent a lot of time at the London Zoo to make sure he captured the essence of his animals accurately. “In the archives at Guinness,” says Hughes, “there are a lot of sketches of tortoises, emus, ostriches, and the rest. He perfected the drawing of the animals by going to the zoo, then he adapted them for the adverts.” As a result, a Gilroy bear really looked like a bear, albeit one with a smile on its face.During World War II, Gilroy’s Guinness ads managed to keep their sense of humor (eg: two sailors painting the hull of an aircraft carrier, each wishing the other was a Guinness), and in the 1950s and early ’60s, Gilroy’s famous pint-toting toucans flew all over the world for Guinness, in front of the Kremlin as well as Mt. Rushmore, the Leaning Tower of Pisa, and the Statue of Liberty, although some of these paintings never made it to the campaign stage.Gilroy’s work on the Guinness account ended in 1962, and in 1971, Benson was gobbled up by the Madison Avenue advertising firm of Ogilvy & Mather. By then, says Hughes, Gilroy’s work for Guinness was considered the pinnacle of poster design in the U.K., and quite collectible. “The posters were made by a lithographic process. In the 1930s, the canvases were re-created on stone by a print maker, but eventually the paintings were transferred via photolithography onto metal sheets. Some of the biggest posters were made for billboards. Those used 64 different sheets that you’d give to the guy with the bucket of wheat paste and a mop to put up in the right order to create the completed picture.”In terms of single-sheet posters, Hughes says the biggest ones were probably 4 by 3 feet. Benson’s had an archive of it all, but “when Benson’s shut down in ’71, when they were taken over, they cleaned out their stockroom of hundreds of posters and gave them to the British Museum and the Victoria and Albert Museum in London. Today, both have collections of the original posters, including the 64-sheets piled into these packets, which were wrapped in brown paper and tied up with string. They’re extremely difficult to handle; you can’t display them, really.”At least the paper got a good home. As for the canvases? Well, their history can only be pieced together based on conjecture, but here’s what Hughes thinks he knows.Sometime in the 1970s, a single collector whose name remains a mystery appears to have purchased as many as 700 to 900 Gilroy paintings that had been in the archives. “The guy who bought the whole archive was an American millionaire,” Hughes says. “He’s a secretive character who doesn’t want to be identified. I don’t blame him. He doesn’t want any publicity about how he bought the collection or its subsequent sale.”air enough. What we do know for sure is that the years were not kind to Gilroy’s canvases while in storage at Benson’s. In fact, it’s believed that more than half of the cache did not survive the decades and were probably destroyed by the mystery collector who bought them because of their extremely deteriorated condition (torn canvases, images blackened by mildew, etc.). After all, when Gilroy’s canvases were put away, no one at Benson’s thought they’d be regarded in the future as masterpieces.“A lot of the rolled-up canvases were stuck together,” says Hughes. “Oil takes a long while to dry. Gilroy diluted his oils with what’s called Japan drier, which is a sort of oil thinner that allows you to put the oil on the canvas in a much thinner texture, and then roll them up afterwards. The painted canvas becomes reasonably flexible. The problem is that even with a drier, they still took a long time to dry. And if someone had packed them tightly together and put weight on them, which is what must have happened while the Gilroy paintings were in storage at Benson’s, they’d just stick together. Some of the canvases were 80 years old, dating from 1930.”For diehard Guinness-advertising fans, though, it’s not all bad news. After all, almost half of the cache was saved, “and it’s beautiful,” says Hughes. “I’ve just come back from Boston to look at a lot of these canvases out there, and they are superb. The guy who’s selling the canvases I saw had about 40 or 50 with him. They’re absolutely fabulous.”Although he has no proof, Hughes believes the person who bought the cache in the 1970s also oversaw its preservation. Importantly to many collectors, all of the Gilroy canvases are in their found condition, stabilized but essentially unchanged. Even areas in the paint that show evidence of rubbing from adjacent canvases remain as they were found. “I think the preservation has been done by the owner,” Hughes says. “I don’t think the dealers did it. It’s my understanding that they were supplied with fully stabilized canvases from the original buyer. It appears that they were shipped from the U.K., so that’s interesting in itself.” Which suggests they never left the United Kingdom after being purchased by the mysterious American millionaire.collectors of the approval process at Benson. Gilroy painted his canvases on stretchers, and in the bottom corner of each canvas was a small tag identifying the artist, account code, and action to be taken (“Re-draw,” “Revise,” “Hold,” “Print,” and, during World War II, “Submit to censor”). “They would’ve been shown to Guinness on a wooden stretcher,” Hughes says. “Before they went into storage, somebody removed the stretchers and either laid them flat or rolled them up.”“As a younger man, he drew himself into the advert, and he became the zookeeper.”
Without exception, the canvases Hughes has seen, which were photographed exclusively for his book, are in fine shape and retain their mounting holes for the stretchers and Benson agency tags. “The colors are good,” he says. “They haven’t been in sunlight. They’ll keep for years and years and years.” One collector notes that you can even see the ruby highlights in Gilroy’s paintings of glasses of the stout. “When a pint of Guinness is backlit by a very strong light, the liquid has a deep ruby color,” this collector says. “Gilroy was very careful to include this effect when he painted beer in clear pint glasses.”Finally, for Guinness, breweriana, and advertising-art collectors, the Gilroy canvases also offer a peek of what might have been. “I would say about half the images were never commercially used, so they are absolutely brand new, never been seen before,” says Hughes. “They’re going to blow people away.” Of particular interest to collectors in the United States are the Gilroy paintings of classic cars that were created for an aborted, early 1950s campaign to coincide with the brewing of Guinness on Long Island.Still, it’s the medium that continues to amaze Hughes. “The idea of the canvases, none of us expected that,” he says. “As a Guinness collector, I’ve always collected their adverts, but they’re prints. They never touched Gilroy, he was never anywhere near the printing process. I had acquired a pencil drawing, which I was delighted with. Then these oils started turning up,” he Naturally, Hughes the Guinness scholar has seen a few oils that Hughes the Guinness collector would very much like to own. “If I had a magic wand? Well, I saw one this weekend that I really liked. It’s one of the animal ones. But it’s an animal that was not used commercially. It’s of a rhinoceros sitting on the ground with the zookeeper’s Guinness between his legs. The rhinoceros is looking at the zookeeper, and the zookeeper’s looking around the corner holding his broom. It’s just a great image, and it’s probably the only one of that advert that exists. So if I could wave my magic wand, I think that’s what I’d get. But I’d need $10,000With those kinds of prices and that kind of buzz, you might think that whoever is handling the Guinness advertising account today might be tempted to just re-run the campaign. But Hughes is realistic about the likelihood of that. “Advertising moves on,” he says. “Gilroy’s jokey, humorous, cartoon-like poster design is quintessentially 1930s, ’40s, and ’50s. It is a bit quaint, maybe even a little juvenile for today’s audiences. But it’s still amusing. The other day I showed the draft of my book to my mother, who’s 84. She sat in the kitchen, just giggling at the pictures.”That sums up Gilroy to Hughes; not that it’s only appealing to people in their 80s, but that his work is ultimately about making people happy, which is why his advertising images connected so honestly with viewers. “Gilroy had a tremendous sense of humor,” Hughes says. “He always saw the funny side of things. He was apparently a chap who, if you were feeling a little down and out, you’d spend a couple of hours with him and he’d just lift your spirits.” You know, in much the same way as a lot of us feel after a nice pint of Guinness. -
68cm x 46cmThe biggest cliché in the collecting world is the “discovery” of a previously unknown cache of stuff that’s been hidden away for years until one day, much to everyone’s amazement, the treasure trove is unearthed and the collecting landscape is changed forever. As a corollary to this hoary trope, if you are in the right place at the right time, you can get in on the action before the word gets out.“Some of the canvases were 80 years old, dating from 1930.”
Cliché or not, that’s roughly what happened in 2008 when hundreds of artist John Gilroy’s oil-on-canvas paintings started to appear on the market. The canvases had been painted by Gilroy as final proofs for his iconic Guinness beer posters, the most recognized alcoholic-beverage advertisements of the mid-20th century. Before most collectors of advertising art and breweriana knew what had happened, most of the best pieces had been snapped up by a handful of savvy collectors. In fact, the distribution of the canvases into the hands of private collectors was so swift and stealthy that one prominent member of the Guinness family was forced to get their favorite Gilroys on the secondary market.One of those early collectors, who wishes to remain anonymous, recalls seeing several canvases for the first time at an antiques show. At first, he thought they were posters since that’s what Guinness collectors have come to expect. But after looking at them more closely, and realizing they were all original paintings, he purchased the lot on the spot. “It was quite exciting to stumble upon what appeared to be the unknown original advertising studies for one of the world’s great brands,” he says. But the casualness of that first encounter would not last, as competition for the newly found canvases ramped up among collectors. Today, the collector describes the scramble for these heretofore-unknown pieces as “a Gilroy art scrum.”Among those who were particularly interested in the news of the Gilroy cache was David Hughes, who was a brewer at Guinness for 15 years and has written three books on Guinness advertising art and collectibles, the most recent being “Gilroy Was Good for Guinness,” which reproduces more than 150 of the recently “discovered” paintings. Despite being an expert on the cheery ephemera that was created to sell the dark, bitter stout, Hughes, like a lot of people, only learned of the newly uncovered Gilroy canvases as tantalizing examples from the cache (created for markets as diverse as Russia, Israel, France, and the United States) started to surface in 2008.“Within the Guinness archives itself,” Hughes says of the materials kept at the company’s Dublin headquarters, “they’ve got lots of advertising art, watercolors, and sketches of workups towards the final version of the posters. But they never had a single oil painting. Until the paintings started turning up in the United States, where Guinness memorabilia is quite collectible, it wasn’t fully understood that the posters were based on oils. All of the canvases will be in collections within a year,” Hughes adds. For would-be Gilroy collectors, that means the clock is ticking.As it turns out, Gilroy’s entire artistic process was a prelude to the oils. “The first thing he’d usually do was a pencil sketch,” says Hughes. “Then he’d paint a watercolor over the top of the pencil sketch to get the color balance right. Once that was settled and all the approvals were in, he’d sit down and paint the oil. The proof version that went to Guinness for approval, it seems, was always an oil painting.”Based on what we know of John Gilroy’s work as an artist, that makes sense. For almost half a century, Gilroy was regarded not only as one of England’s premier commercial illustrators, but also as one of its best portraitists. “He painted the Queen three times,” says Hughes, “Lord Mountbatten about four times. In 1942, he did a pencil-and-crayon sketch of Churchill in a London bunker.” According to Hughes, Churchill gave that portrait to Russian leader Joseph Stalin at the Yalta Conference with Franklin Delano Roosevelt, which may mean that somewhere in the bowels of the Kremlin, there’s a portrait of Winnie by the same guy who made a living drawing cartoons of flying toucans balancing pints of Guinness on their beaks.For those who collect advertising art and breweriana, Gilroy is revered for the numerous campaigns he conceived as an illustrator for S.H. Benson, the venerable British ad agency, which was founded in 1893. Though most famous for the Guinness toucan, which has been the internationally recognized mascot of Guinness since 1935, Gilroy’s first campaign with S.H. Benson was for a yeast extract called Bovril. “Do you have Bovril in the U.S.?” Hughes asks. “It’s a rather dark, pungent, savory spread that goes on toast or bread. It’s full of vitamins, quite a traditional product. He also did a lot of work on campaigns for Colman’s mustard and Macleans toothpaste.”pparently Gilroy’s work caught the eye of Guinness, which wanted something distinctive for its stout. “A black beer is a unique product,” says Hughes. “There weren’t many on the market then, and there are even fewer now. So they wanted their advertising to be well thought of and agreeable to the public.” For example, in the early 1930s, Benson already had an ad featuring a glass of Guinness with a nice foamy head on top. “Gilroy put a smiling face in the foam,” says Hughes. Collectors often refer to this charming drawing as the “anthropomorphic glass.”That made the black beer friendly. To ensure that it would be appealing to the common man, Benson launched its “Guinness for Strength” campaign, whose most famous image is the 1934 Gilroy illustration of a muscular workman effortlessly balancing an enormous steel girder on one arm and his head.Another early campaign put Guinness beer in the world of Lewis Carroll’s “Alice’s Adventures in Wonderland.” “Guinness and oysters were a big thing,” says Hughes. In one ad, “Gilroy drew all the oysters from the poem ‘The Walrus and the Carpenter’ sipping glasses of Guinness.”nd then there were the animals, of which the toucan is only the most recognized, and not even the first (that honor goes to a seal). “He had the lion and the ostrich and the bear up the pole,” Hughes says. “There was a whole menagerie of them. The animals kept going for 30 years. It’s probably the longest running campaign in advertising history.”Most of Gilroy’s animals lived in a zoo, so a central character of the animal advertisements was a zookeeper, who was a caricature of the artist himself. “That’s what Gilroy looked like,” says Hughes. “Gilroy was a chubby, little man with a little moustache. As a younger man, he drew himself into the advert, and he became the zookeeper.”Gilroy’s animals good-naturedly tormented their zookeeper by stealing his precious Guinness: An ostrich swallows his glass pint whole, whose bulging outline can be seen in its slender throat; a seal balances a pint on its nose; a kangaroo swaps her “joey” for the zookeeper’s brown bottle. Often the zookeeper is so taken aback by these circumstances his hat has popped off his head.In fact, Gilroy spent a lot of time at the London Zoo to make sure he captured the essence of his animals accurately. “In the archives at Guinness,” says Hughes, “there are a lot of sketches of tortoises, emus, ostriches, and the rest. He perfected the drawing of the animals by going to the zoo, then he adapted them for the adverts.” As a result, a Gilroy bear really looked like a bear, albeit one with a smile on its face.During World War II, Gilroy’s Guinness ads managed to keep their sense of humor (eg: two sailors painting the hull of an aircraft carrier, each wishing the other was a Guinness), and in the 1950s and early ’60s, Gilroy’s famous pint-toting toucans flew all over the world for Guinness, in front of the Kremlin as well as Mt. Rushmore, the Leaning Tower of Pisa, and the Statue of Liberty, although some of these paintings never made it to the campaign stage.Gilroy’s work on the Guinness account ended in 1962, and in 1971, Benson was gobbled up by the Madison Avenue advertising firm of Ogilvy & Mather. By then, says Hughes, Gilroy’s work for Guinness was considered the pinnacle of poster design in the U.K., and quite collectible. “The posters were made by a lithographic process. In the 1930s, the canvases were re-created on stone by a print maker, but eventually the paintings were transferred via photolithography onto metal sheets. Some of the biggest posters were made for billboards. Those used 64 different sheets that you’d give to the guy with the bucket of wheat paste and a mop to put up in the right order to create the completed picture.”In terms of single-sheet posters, Hughes says the biggest ones were probably 4 by 3 feet. Benson’s had an archive of it all, but “when Benson’s shut down in ’71, when they were taken over, they cleaned out their stockroom of hundreds of posters and gave them to the British Museum and the Victoria and Albert Museum in London. Today, both have collections of the original posters, including the 64-sheets piled into these packets, which were wrapped in brown paper and tied up with string. They’re extremely difficult to handle; you can’t display them, really.”At least the paper got a good home. As for the canvases? Well, their history can only be pieced together based on conjecture, but here’s what Hughes thinks he knows.Sometime in the 1970s, a single collector whose name remains a mystery appears to have purchased as many as 700 to 900 Gilroy paintings that had been in the archives. “The guy who bought the whole archive was an American millionaire,” Hughes says. “He’s a secretive character who doesn’t want to be identified. I don’t blame him. He doesn’t want any publicity about how he bought the collection or its subsequent sale.”air enough. What we do know for sure is that the years were not kind to Gilroy’s canvases while in storage at Benson’s. In fact, it’s believed that more than half of the cache did not survive the decades and were probably destroyed by the mystery collector who bought them because of their extremely deteriorated condition (torn canvases, images blackened by mildew, etc.). After all, when Gilroy’s canvases were put away, no one at Benson’s thought they’d be regarded in the future as masterpieces.“A lot of the rolled-up canvases were stuck together,” says Hughes. “Oil takes a long while to dry. Gilroy diluted his oils with what’s called Japan drier, which is a sort of oil thinner that allows you to put the oil on the canvas in a much thinner texture, and then roll them up afterwards. The painted canvas becomes reasonably flexible. The problem is that even with a drier, they still took a long time to dry. And if someone had packed them tightly together and put weight on them, which is what must have happened while the Gilroy paintings were in storage at Benson’s, they’d just stick together. Some of the canvases were 80 years old, dating from 1930.”For diehard Guinness-advertising fans, though, it’s not all bad news. After all, almost half of the cache was saved, “and it’s beautiful,” says Hughes. “I’ve just come back from Boston to look at a lot of these canvases out there, and they are superb. The guy who’s selling the canvases I saw had about 40 or 50 with him. They’re absolutely fabulous.”Although he has no proof, Hughes believes the person who bought the cache in the 1970s also oversaw its preservation. Importantly to many collectors, all of the Gilroy canvases are in their found condition, stabilized but essentially unchanged. Even areas in the paint that show evidence of rubbing from adjacent canvases remain as they were found. “I think the preservation has been done by the owner,” Hughes says. “I don’t think the dealers did it. It’s my understanding that they were supplied with fully stabilized canvases from the original buyer. It appears that they were shipped from the U.K., so that’s interesting in itself.” Which suggests they never left the United Kingdom after being purchased by the mysterious American millionaire.collectors of the approval process at Benson. Gilroy painted his canvases on stretchers, and in the bottom corner of each canvas was a small tag identifying the artist, account code, and action to be taken (“Re-draw,” “Revise,” “Hold,” “Print,” and, during World War II, “Submit to censor”). “They would’ve been shown to Guinness on a wooden stretcher,” Hughes says. “Before they went into storage, somebody removed the stretchers and either laid them flat or rolled them up.”“As a younger man, he drew himself into the advert, and he became the zookeeper.”
Without exception, the canvases Hughes has seen, which were photographed exclusively for his book, are in fine shape and retain their mounting holes for the stretchers and Benson agency tags. “The colors are good,” he says. “They haven’t been in sunlight. They’ll keep for years and years and years.” One collector notes that you can even see the ruby highlights in Gilroy’s paintings of glasses of the stout. “When a pint of Guinness is backlit by a very strong light, the liquid has a deep ruby color,” this collector says. “Gilroy was very careful to include this effect when he painted beer in clear pint glasses.”Finally, for Guinness, breweriana, and advertising-art collectors, the Gilroy canvases also offer a peek of what might have been. “I would say about half the images were never commercially used, so they are absolutely brand new, never been seen before,” says Hughes. “They’re going to blow people away.” Of particular interest to collectors in the United States are the Gilroy paintings of classic cars that were created for an aborted, early 1950s campaign to coincide with the brewing of Guinness on Long Island.Still, it’s the medium that continues to amaze Hughes. “The idea of the canvases, none of us expected that,” he says. “As a Guinness collector, I’ve always collected their adverts, but they’re prints. They never touched Gilroy, he was never anywhere near the printing process. I had acquired a pencil drawing, which I was delighted with. Then these oils started turning up,” he Naturally, Hughes the Guinness scholar has seen a few oils that Hughes the Guinness collector would very much like to own. “If I had a magic wand? Well, I saw one this weekend that I really liked. It’s one of the animal ones. But it’s an animal that was not used commercially. It’s of a rhinoceros sitting on the ground with the zookeeper’s Guinness between his legs. The rhinoceros is looking at the zookeeper, and the zookeeper’s looking around the corner holding his broom. It’s just a great image, and it’s probably the only one of that advert that exists. So if I could wave my magic wand, I think that’s what I’d get. But I’d need $10,000With those kinds of prices and that kind of buzz, you might think that whoever is handling the Guinness advertising account today might be tempted to just re-run the campaign. But Hughes is realistic about the likelihood of that. “Advertising moves on,” he says. “Gilroy’s jokey, humorous, cartoon-like poster design is quintessentially 1930s, ’40s, and ’50s. It is a bit quaint, maybe even a little juvenile for today’s audiences. But it’s still amusing. The other day I showed the draft of my book to my mother, who’s 84. She sat in the kitchen, just giggling at the pictures.”That sums up Gilroy to Hughes; not that it’s only appealing to people in their 80s, but that his work is ultimately about making people happy, which is why his advertising images connected so honestly with viewers. “Gilroy had a tremendous sense of humor,” Hughes says. “He always saw the funny side of things. He was apparently a chap who, if you were feeling a little down and out, you’d spend a couple of hours with him and he’d just lift your spirits.” You know, in much the same way as a lot of us feel after a nice pint of Guinness. -
68cm x 46cmThe biggest cliché in the collecting world is the “discovery” of a previously unknown cache of stuff that’s been hidden away for years until one day, much to everyone’s amazement, the treasure trove is unearthed and the collecting landscape is changed forever. As a corollary to this hoary trope, if you are in the right place at the right time, you can get in on the action before the word gets out.“Some of the canvases were 80 years old, dating from 1930.”
Cliché or not, that’s roughly what happened in 2008 when hundreds of artist John Gilroy’s oil-on-canvas paintings started to appear on the market. The canvases had been painted by Gilroy as final proofs for his iconic Guinness beer posters, the most recognized alcoholic-beverage advertisements of the mid-20th century. Before most collectors of advertising art and breweriana knew what had happened, most of the best pieces had been snapped up by a handful of savvy collectors. In fact, the distribution of the canvases into the hands of private collectors was so swift and stealthy that one prominent member of the Guinness family was forced to get their favorite Gilroys on the secondary market.One of those early collectors, who wishes to remain anonymous, recalls seeing several canvases for the first time at an antiques show. At first, he thought they were posters since that’s what Guinness collectors have come to expect. But after looking at them more closely, and realizing they were all original paintings, he purchased the lot on the spot. “It was quite exciting to stumble upon what appeared to be the unknown original advertising studies for one of the world’s great brands,” he says. But the casualness of that first encounter would not last, as competition for the newly found canvases ramped up among collectors. Today, the collector describes the scramble for these heretofore-unknown pieces as “a Gilroy art scrum.”Among those who were particularly interested in the news of the Gilroy cache was David Hughes, who was a brewer at Guinness for 15 years and has written three books on Guinness advertising art and collectibles, the most recent being “Gilroy Was Good for Guinness,” which reproduces more than 150 of the recently “discovered” paintings. Despite being an expert on the cheery ephemera that was created to sell the dark, bitter stout, Hughes, like a lot of people, only learned of the newly uncovered Gilroy canvases as tantalizing examples from the cache (created for markets as diverse as Russia, Israel, France, and the United States) started to surface in 2008.“Within the Guinness archives itself,” Hughes says of the materials kept at the company’s Dublin headquarters, “they’ve got lots of advertising art, watercolors, and sketches of workups towards the final version of the posters. But they never had a single oil painting. Until the paintings started turning up in the United States, where Guinness memorabilia is quite collectible, it wasn’t fully understood that the posters were based on oils. All of the canvases will be in collections within a year,” Hughes adds. For would-be Gilroy collectors, that means the clock is ticking.As it turns out, Gilroy’s entire artistic process was a prelude to the oils. “The first thing he’d usually do was a pencil sketch,” says Hughes. “Then he’d paint a watercolor over the top of the pencil sketch to get the color balance right. Once that was settled and all the approvals were in, he’d sit down and paint the oil. The proof version that went to Guinness for approval, it seems, was always an oil painting.”Based on what we know of John Gilroy’s work as an artist, that makes sense. For almost half a century, Gilroy was regarded not only as one of England’s premier commercial illustrators, but also as one of its best portraitists. “He painted the Queen three times,” says Hughes, “Lord Mountbatten about four times. In 1942, he did a pencil-and-crayon sketch of Churchill in a London bunker.” According to Hughes, Churchill gave that portrait to Russian leader Joseph Stalin at the Yalta Conference with Franklin Delano Roosevelt, which may mean that somewhere in the bowels of the Kremlin, there’s a portrait of Winnie by the same guy who made a living drawing cartoons of flying toucans balancing pints of Guinness on their beaks.For those who collect advertising art and breweriana, Gilroy is revered for the numerous campaigns he conceived as an illustrator for S.H. Benson, the venerable British ad agency, which was founded in 1893. Though most famous for the Guinness toucan, which has been the internationally recognized mascot of Guinness since 1935, Gilroy’s first campaign with S.H. Benson was for a yeast extract called Bovril. “Do you have Bovril in the U.S.?” Hughes asks. “It’s a rather dark, pungent, savory spread that goes on toast or bread. It’s full of vitamins, quite a traditional product. He also did a lot of work on campaigns for Colman’s mustard and Macleans toothpaste.”pparently Gilroy’s work caught the eye of Guinness, which wanted something distinctive for its stout. “A black beer is a unique product,” says Hughes. “There weren’t many on the market then, and there are even fewer now. So they wanted their advertising to be well thought of and agreeable to the public.” For example, in the early 1930s, Benson already had an ad featuring a glass of Guinness with a nice foamy head on top. “Gilroy put a smiling face in the foam,” says Hughes. Collectors often refer to this charming drawing as the “anthropomorphic glass.”That made the black beer friendly. To ensure that it would be appealing to the common man, Benson launched its “Guinness for Strength” campaign, whose most famous image is the 1934 Gilroy illustration of a muscular workman effortlessly balancing an enormous steel girder on one arm and his head.Another early campaign put Guinness beer in the world of Lewis Carroll’s “Alice’s Adventures in Wonderland.” “Guinness and oysters were a big thing,” says Hughes. In one ad, “Gilroy drew all the oysters from the poem ‘The Walrus and the Carpenter’ sipping glasses of Guinness.”nd then there were the animals, of which the toucan is only the most recognized, and not even the first (that honor goes to a seal). “He had the lion and the ostrich and the bear up the pole,” Hughes says. “There was a whole menagerie of them. The animals kept going for 30 years. It’s probably the longest running campaign in advertising history.”Most of Gilroy’s animals lived in a zoo, so a central character of the animal advertisements was a zookeeper, who was a caricature of the artist himself. “That’s what Gilroy looked like,” says Hughes. “Gilroy was a chubby, little man with a little moustache. As a younger man, he drew himself into the advert, and he became the zookeeper.”Gilroy’s animals good-naturedly tormented their zookeeper by stealing his precious Guinness: An ostrich swallows his glass pint whole, whose bulging outline can be seen in its slender throat; a seal balances a pint on its nose; a kangaroo swaps her “joey” for the zookeeper’s brown bottle. Often the zookeeper is so taken aback by these circumstances his hat has popped off his head.In fact, Gilroy spent a lot of time at the London Zoo to make sure he captured the essence of his animals accurately. “In the archives at Guinness,” says Hughes, “there are a lot of sketches of tortoises, emus, ostriches, and the rest. He perfected the drawing of the animals by going to the zoo, then he adapted them for the adverts.” As a result, a Gilroy bear really looked like a bear, albeit one with a smile on its face.During World War II, Gilroy’s Guinness ads managed to keep their sense of humor (eg: two sailors painting the hull of an aircraft carrier, each wishing the other was a Guinness), and in the 1950s and early ’60s, Gilroy’s famous pint-toting toucans flew all over the world for Guinness, in front of the Kremlin as well as Mt. Rushmore, the Leaning Tower of Pisa, and the Statue of Liberty, although some of these paintings never made it to the campaign stage.Gilroy’s work on the Guinness account ended in 1962, and in 1971, Benson was gobbled up by the Madison Avenue advertising firm of Ogilvy & Mather. By then, says Hughes, Gilroy’s work for Guinness was considered the pinnacle of poster design in the U.K., and quite collectible. “The posters were made by a lithographic process. In the 1930s, the canvases were re-created on stone by a print maker, but eventually the paintings were transferred via photolithography onto metal sheets. Some of the biggest posters were made for billboards. Those used 64 different sheets that you’d give to the guy with the bucket of wheat paste and a mop to put up in the right order to create the completed picture.”In terms of single-sheet posters, Hughes says the biggest ones were probably 4 by 3 feet. Benson’s had an archive of it all, but “when Benson’s shut down in ’71, when they were taken over, they cleaned out their stockroom of hundreds of posters and gave them to the British Museum and the Victoria and Albert Museum in London. Today, both have collections of the original posters, including the 64-sheets piled into these packets, which were wrapped in brown paper and tied up with string. They’re extremely difficult to handle; you can’t display them, really.”At least the paper got a good home. As for the canvases? Well, their history can only be pieced together based on conjecture, but here’s what Hughes thinks he knows.Sometime in the 1970s, a single collector whose name remains a mystery appears to have purchased as many as 700 to 900 Gilroy paintings that had been in the archives. “The guy who bought the whole archive was an American millionaire,” Hughes says. “He’s a secretive character who doesn’t want to be identified. I don’t blame him. He doesn’t want any publicity about how he bought the collection or its subsequent sale.”air enough. What we do know for sure is that the years were not kind to Gilroy’s canvases while in storage at Benson’s. In fact, it’s believed that more than half of the cache did not survive the decades and were probably destroyed by the mystery collector who bought them because of their extremely deteriorated condition (torn canvases, images blackened by mildew, etc.). After all, when Gilroy’s canvases were put away, no one at Benson’s thought they’d be regarded in the future as masterpieces.“A lot of the rolled-up canvases were stuck together,” says Hughes. “Oil takes a long while to dry. Gilroy diluted his oils with what’s called Japan drier, which is a sort of oil thinner that allows you to put the oil on the canvas in a much thinner texture, and then roll them up afterwards. The painted canvas becomes reasonably flexible. The problem is that even with a drier, they still took a long time to dry. And if someone had packed them tightly together and put weight on them, which is what must have happened while the Gilroy paintings were in storage at Benson’s, they’d just stick together. Some of the canvases were 80 years old, dating from 1930.”For diehard Guinness-advertising fans, though, it’s not all bad news. After all, almost half of the cache was saved, “and it’s beautiful,” says Hughes. “I’ve just come back from Boston to look at a lot of these canvases out there, and they are superb. The guy who’s selling the canvases I saw had about 40 or 50 with him. They’re absolutely fabulous.”Although he has no proof, Hughes believes the person who bought the cache in the 1970s also oversaw its preservation. Importantly to many collectors, all of the Gilroy canvases are in their found condition, stabilized but essentially unchanged. Even areas in the paint that show evidence of rubbing from adjacent canvases remain as they were found. “I think the preservation has been done by the owner,” Hughes says. “I don’t think the dealers did it. It’s my understanding that they were supplied with fully stabilized canvases from the original buyer. It appears that they were shipped from the U.K., so that’s interesting in itself.” Which suggests they never left the United Kingdom after being purchased by the mysterious American millionaire.collectors of the approval process at Benson. Gilroy painted his canvases on stretchers, and in the bottom corner of each canvas was a small tag identifying the artist, account code, and action to be taken (“Re-draw,” “Revise,” “Hold,” “Print,” and, during World War II, “Submit to censor”). “They would’ve been shown to Guinness on a wooden stretcher,” Hughes says. “Before they went into storage, somebody removed the stretchers and either laid them flat or rolled them up.”“As a younger man, he drew himself into the advert, and he became the zookeeper.”
Without exception, the canvases Hughes has seen, which were photographed exclusively for his book, are in fine shape and retain their mounting holes for the stretchers and Benson agency tags. “The colors are good,” he says. “They haven’t been in sunlight. They’ll keep for years and years and years.” One collector notes that you can even see the ruby highlights in Gilroy’s paintings of glasses of the stout. “When a pint of Guinness is backlit by a very strong light, the liquid has a deep ruby color,” this collector says. “Gilroy was very careful to include this effect when he painted beer in clear pint glasses.”Finally, for Guinness, breweriana, and advertising-art collectors, the Gilroy canvases also offer a peek of what might have been. “I would say about half the images were never commercially used, so they are absolutely brand new, never been seen before,” says Hughes. “They’re going to blow people away.” Of particular interest to collectors in the United States are the Gilroy paintings of classic cars that were created for an aborted, early 1950s campaign to coincide with the brewing of Guinness on Long Island.Still, it’s the medium that continues to amaze Hughes. “The idea of the canvases, none of us expected that,” he says. “As a Guinness collector, I’ve always collected their adverts, but they’re prints. They never touched Gilroy, he was never anywhere near the printing process. I had acquired a pencil drawing, which I was delighted with. Then these oils started turning up,” he Naturally, Hughes the Guinness scholar has seen a few oils that Hughes the Guinness collector would very much like to own. “If I had a magic wand? Well, I saw one this weekend that I really liked. It’s one of the animal ones. But it’s an animal that was not used commercially. It’s of a rhinoceros sitting on the ground with the zookeeper’s Guinness between his legs. The rhinoceros is looking at the zookeeper, and the zookeeper’s looking around the corner holding his broom. It’s just a great image, and it’s probably the only one of that advert that exists. So if I could wave my magic wand, I think that’s what I’d get. But I’d need $10,000With those kinds of prices and that kind of buzz, you might think that whoever is handling the Guinness advertising account today might be tempted to just re-run the campaign. But Hughes is realistic about the likelihood of that. “Advertising moves on,” he says. “Gilroy’s jokey, humorous, cartoon-like poster design is quintessentially 1930s, ’40s, and ’50s. It is a bit quaint, maybe even a little juvenile for today’s audiences. But it’s still amusing. The other day I showed the draft of my book to my mother, who’s 84. She sat in the kitchen, just giggling at the pictures.”That sums up Gilroy to Hughes; not that it’s only appealing to people in their 80s, but that his work is ultimately about making people happy, which is why his advertising images connected so honestly with viewers. “Gilroy had a tremendous sense of humor,” Hughes says. “He always saw the funny side of things. He was apparently a chap who, if you were feeling a little down and out, you’d spend a couple of hours with him and he’d just lift your spirits.” You know, in much the same way as a lot of us feel after a nice pint of Guinness. -
68cm x 45cm Naas Co Kildare The first Dublin Horse Show took place in 1864 and was operated in conjunction with the Royal Agricultural Society of Ireland. The first solely Society-run Horse Show was held in 1868 and was one of the earliest "leaping" competitions ever held.Over time it has become a high-profile International show jumping competition, national showing competition and major entertainment event in Ireland. In 1982 the RDS hosted the Show Jumping World Championshipsand incorporated it into the Dublin Horse Show of that year. The Dublin Horse Show has an array of national & international show jumping competitions and world class equestrian entertainment, great shopping, delicious food, music & fantastic daily entertainment. There are over 130 classes at the Show and they can be generally categorised into the following types of equestrian competitions: showing classes, performance classes and showjumping classes.- The first show was held in 1864 under the auspices of the Society, but organised by the Royal Agricultural Society of Ireland.
- There were 366 entries in the first Show with a total prize fund of £520.
- On the 28, 29 and 30 July 1868 the first show was held and organised by the Royal Dublin Society on the lawns of Leinster House. The Council granted £100 out of the Society's funds to be awarded in prizes. It started as a show of led-horses and featured ‘leaping' demonstrations.
- The first prize for the Stone Wall competition (6ft) in 1868 was won by Richard Flynn on hunter, Shane Rhue (who sold for £1,000 later that day).
- Ass and mule classes were listed at the first show!
- In 1869 the first Challenge Cup was presented for the best exhibit in the classes for hunters and young horses likely to make hunters.
- In 1870 the Show was named ‘The National Horse Show', taking place on the 16-19 August. It was combined with the Annual Sheep Show organised by the Society.
- 1869 was the year ‘horse leaping' came to prominence. There was the high leap over hurdles trimmed with gorse; the wall jump over a loose stone wall of progressive height not exceeding 6 feet; and the wide leap over 2 ½ ft gorse-filled hurdle with 12 ft of water on the far side.
- The original rules for the leaping competitions were simply ‘the obstacles had to be cleared to the satisfaction of the judges'.
- The prizes for the high and wide leaps were £5 for first and £2 for second with £10 and a cup to the winner of the championship and a riding crop and a fiver to the runner up.
- In 1881 the Show moved to ‘Ball's Bridge', a greenfield site. The first continuous ‘leaping' course was introduced at the Show.
- In 1881 the first viewing stand was erected on the site of the present Grand Stand. It held 800 people.
- With over 800 entries in the Show in 1895, it was necessary to run the jumping competitors off in pairs - causing difficulties for the judges at the time!
- Women first took part in jumping competitions from 1919.
- A class for women was introduced that year on the second day of the Show (Wednesday was the second day of the Show in 1919. Ladies' Day moved to Thursday, the second day, when the Show went from six to five days). Quickly after that, from the 1920s onwards, women were able to compete freely in many competitions at the Show.
- Women competed in international competitions representing their country shortly after WWII.
- As the first "Ladies' Jumping Competition" was held on the second day of the Show this day become known as Ladies' Day. A name that has stuck ever since.
- In 1925 Colonel Zeigler of the Swiss Army first suggested holding an international jumping event. The Aga Khan of the time heard of this proposal and offered a challenge trophy to the winner of the competition.
- In 1926 International Competitions were introduced to the show and was the first time the Nations' Cup for the Aga Khan Challenge trophy was held.
- Six countries competed in the first international teams competition for the Aga Khan Challenge trophy - Great Britain, Holland, Belgium, France, Switzerland and Ireland. The Swiss team won the title on Irish bred horses.
- The Swiss team won out the original trophy in 1930. Ireland won the first replacement in 1937 and another in 1979, Britain in 1953 and 1975. The present trophy is the sixth in the series and was presented by His Highness the Aga Khan in 1980.
- Up until 1949 the Nations' Cup teams had to consist of military officers.
- The first Grand Prix (Irish Trophy) held in 1934 was won by Comdt.J.D.(Jed) O'Dwyer, of the Army Equitation school. The Irish Trophy becomes the possession of the rider if it is won three times in succession or four times in all.
- The first timed jumping competition was held in 1938. In 1951 an electric clock was installed and the time factor entered most competitions.
- In 1976, after 50 years of international competition, the two grass banks in the Arena were removed so the Arena could be used for other events. The continental band at the western end of the Main Arena was added later.
- Shows have been held annually except from 1914-1919 due to WW1 and from 1940-1946 due to WW2.
- In 2003 the Nations Cup Competition for the Aga Khan Trophy became part of the Samsung Super League under the auspices of the Federation Equestre Internationale.
- The Nations Cup Competition for the Aga Khan Trophy is part of the Longines FEI Jumping Nations Cup™ Series.
- The Dublin Horse Show is Ireland's largest equestrian event, and one of the largest events held on the island.
- The Show has one of the largest annual prize pools for international show jumping in the world.
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Art and craft classes were held at the Maze,Long Kesh Prison & prisons in the South as part of educational programmes, some by the prison authorities and some by the prisoners themselves. Prisoners could gain qualifications and formal courses in art history were also offered. In addition, arts and crafts were pursued at an informal level within the prison. Murals were painted on the walls of both the H-Blocks and the Nissen huts within the cages/ compounds. Handicrafts made in the prison could be sold on the ‘outside’, with proceeds going to prisoners’ families. In 1996 the Prison Arts Foundation (PAF) was founded, with the aim of providing access to the arts for all prisoners, ex-prisoners, young offenders and ex-young offenders in Northern Ireland. During the latter years of the Maze and Long Kesh Prison, the PAF promoted access to the arts by organising professional artist residencies and workshops in the H-Blocks. Security considerations placed constraints on materials permitted and the type of art and crafts that could be produced in the prison. For example, glass and ‘inflammable’ paint were not allowed. However, the availability of tools and materials varied across the site and over the years. And prisoners also improvised with materials to hand. -
Interesting old display print on a wooden background depicting the historical,cultural and sporting highlights of the Emerald Isle.Although the frame is showing signs of age related wear,this piece will make a wonderful addition to your collection or decorative item for your wall . Kilkee Co Clare 60cm x 55cm -
A very interesting Royal Munster Fusiliers Regiment WW1 Recruitment Poster exhorting the young men of Kerry,Cork,Clare & Limerick to enlist and join the War effort. Origins:Glin Co Limerick. Dimensions : 40cm x 35cm Glazed The Royal Munster Fusiliers was a line infantry regiment of the British Army from 1881 to 1922. It traced its origins to the East India Company's Bengal European Regiment raised in 1652, which later became the 101st Regiment of Foot (Royal Bengal Fusiliers). The Royal Munster Fusiliers were formed in 1881 by the merger of the 101st Regiment of Foot and the 104th Regiment of Foot (Bengal Fusiliers). One of eight Irish regiments raised largely in Ireland, it had its home depot in Tralee and served as the county regiment for Cork, Clare, Limerick and Kerry. At its formation the regiment comprised two regular and two militia battalions. The Royal Munster Fusiliers served in India before the regiment fought in the Second Boer War. Prior to the First World War, the regiment's three militia battalions were converted into reserve battalions, and a further six battalions were added to the regiment's establishment during the war. The regiment fought with distinction throughout the Great War and won three Victoria Crosses by the conflict's conclusion in 1918.Following establishment of the independent Irish Free State in 1922, the five regiments that had their traditional recruiting grounds in the counties of the new state were disbanded and the Royal Munster Fusiliers ceased to be as a regiment on 31 July 1922.History
Origins
Before the regiment was reformed as part of a reorganization of the British Army in 1881, the Royal Munster Fusilier's historic background went back as far as 1652 with the formation of the Bengal European Regiment by the Honourable East India Company.This regiment would eventually become the 101st Regiment of Foot (Royal Bengal Fusiliers), or the 1st Bengal European Fusiliers. The East India Company formed the 104th Regiment of Foot (Bengal Fusiliers), or 2nd Bengal European Fusiliers, from this regiment in 1765. Both regiments, which were composed exclusively of white soldiers, not Indian sepoys, played pivotal roles in the British conquest of India throughout the 18th and 19th centuries. As well as the Royal Munster Fusilier's origins as part of the East India Company, the regiment's reserve battalions also traced their lineage to the Militia of Munster (namely the South Cork Light Infantry Militia, the Kerry Militia and the Royal Limerick County Militia, which became the 3rd, 4th and 5th Battalions, respectively). While both the fusilier regiments had originated and served as "European" regiments of the East India Company, they were transferred to the British Army in 1861 when the British Crown took control of the company's private army after the Indian Mutiny of 1857.
A painting depicting the 101st Regiment of Foot (Royal Bengal Fusiliers), a predecessor regiment of the Royal Munster Fusiliers, marching to Delhi during the Indian Mutiny of 1857.Formation
The second half of the 19th Century saw the beginning of widespread reforms in the British Army which would eventually result in the formation of the Royal Munster Fusiliers. The first of these reforms saw the localisation of recruiting districts in Britain and Ireland between 1873 and 1874 under the Cardwell Reforms. Five of the historic East India Company's European infantry battalions were given Irish territorial titles under the Childers Reforms of 1881. The former Bengal Fusilier regiments were merged into a single regiment to become the 1st Battalion, Royal Munster Fusiliers and the 2nd Battalion, Royal Munster Fusiliers, while the 3rd, 4th and 5th Royal Munster Fusilier battalions were the militia units. The Reforms linked regiments to recruiting areas – which in case of the Royal Munster Fusiliers were the counties of Clare, Cork, Kerry, and Limerick. Militarily, the whole of Ireland was administered as a separate command with Command Headquarters at Parkgate (Phoenix Park) Dublin, directly under the War Office in London. The regimental depot was located at Ballymullen Barracks, Tralee, Co. Kerry.Second Boer War
Following the outbreak of the Second Boer War in South Africa in October 1899, a number of regiments from areas containing large centres of population formed additional regular battalions. The Royal Munster Fusiliers were announced to be among those regiments set to form 3rd and 4th regular battalions in February 1900, but they do not appear to have done so.The 1st Royal Munster Fusiliers embarked for South Africa in 1899, and would serve there throughout the entire Second Boer War. Initially, the battalion took part in Lord Robert's advance into the Orange Free State. Following this, the battalion was attached to the 20th Brigade and fought at the Battle of Belmont. With the beginning of the war's guerrilla warfare phase, the battalion took part in numerous pacification campaigns against the Boers in Pretoria and Western Transvaal. The 3rd (Militia) Battalion, Royal Munster Fusiliers, formerly the South Cork Light Infantry, was embodied in early December 1899, and 435 officers and men embarked the SS Sumatra for South Africa on 23 February 1900. The 2nd Battalion, Royal Munster Fusiliers, arrived in South Africa from India in December 1901 and served during the closing stages of the campaign, garrisoning blockhouses in the northeast of the Orange River Colony. Following the end of the war in 1902 the 1st Royal Munster Fusiliers were sent to India. More than 520 officers and men left Cape Town on the SS Lake Manitoba in September 1902, arriving at Bombay the following month and were then stationed at Multan in Punjab. They would later take part in actions against the tribes of the North-West Frontier in 1908. The 2nd Royal Munster Fusiliers left South Africa soon after their sister battalion, and 450 officers and men returned to Cork Harbour on the SS Orient in early November 1902.
The 1st Battalion, Royal Munster Fusiliers in South Africa during the Second Boer War, 1901.First World War
Prior to the First World War, the Royal Munster Fusiliers were an established strength of two regular service and three reserve battalions. With the outbreak of war in August 1914, the need for further divisions resulted in the creation of a New Army made up of volunteers who would serve for the duration of the war. This rapid expansion of the British Army would significantly increase the size of the Royal Munster Fusiliers who between their regular, reserve and volunteer battalions would have a combined strength of 11 raised battalions throughout the war. At the outbreak of war the 1st Royal Munster Fusiliers was acting as a regular garrison in Rangoon, Burma, having being based in the Far East since they had left Fermoy in 1899 to fight in the Second Boer War. The 2nd Royal Munster Fusiliers were based at Aldershot, England as part of the 1st Army Brigade of the 1st Infantry Division at the outbreak of war.At the outbreak of war the Royal Munster Fusiliers three reserve battalions were all mobilised on 4 August 1914 and the regimental colours were sent to Tralee for safekeeping there until after the ArmisticeRegular Army
1914: Arrival in France and the Great Retreat
At the outbreak of war, the 2nd Royal Munster Fusiliers was under strength, and reservists were called up from the regimental depots at Tralee and Fermoyamid much local cheering, to join the battalion at Aldershot which brought the battalion up to a strength of 27 officers and 971 other ranks before its departure to France on 13 August 1914. As part of the British Expeditionary Force, the 2nd Royal Munster Fusiliers took part in the Battle of Mons and on 27 August were given the arduous task of forming the rearguard to cover the retreat of the 1st Division in the face of the German advance, with instructions to retreat only if ordered. The Munster's made an epic stand in a renowned rearguard action during the defence of Etreux, losing 9 officers and 87 other ranks killed while holding out,with most of the rest of the battalion being surrounded and taken prisoner after running out of ammunition. The Munster's had stemmed the Germans, who were five or six times their strength, for over a day, allowing their division to escape. The loss on an entire battalion so early in the war was a disaster for the regiment. When the scattered battalion reassembled on 29 August it was down to a mere 5 officers and 196 other ranks. The remnants of the 2nd Royal Munster Fusiliers were withdrawn to be recuperated before returning to battle, seeing action most notably at Langemarck, Belgium on 22 October. By 5 November, recruits from home brought its strength up to over 800 men. The battalion next saw action near Zillebeke, Belgium on 12 November and helped to defend against the last great German effort in the First Battle of Ypres. From 15 November, as snows began, they drove off further attacks, with trench warfare now becoming dominant. In early December they aided in the evacuation of the Ypres Benedictine Convent, whose occupants subsequently established Kylemore Abbey in Connemara, Ireland. The battalion was moved south to the Festubert sector in France, after a 36-hour march were ordered on 22 December to fill a gap by taking two lines of trenches. There were 200 casualties in the first 10 minutes of heavy fire. Withdrawing in total exhaustion on the next day, many wounded drowned in water-filled shell holes. Throughout Christmas and New Year they were fully occupied maintaining the trenches. On 25 January, the Kaiser's birthday the Germans tried unsuccessfully to break through with terrific shellfire. There then followed three months of rebuilding and training the battalion when it numbered 28 officers and 700 other ranks in May. Only four of the officers were pre-war.
Men of the 2nd Battalion, Royal Munster Fusiliers in Aldershot just prior to the outbreak of the First World War, 1914.1915: Gallipoli and the Second Battle of Ypres
The 1st Royal Munster Fusiliers, who had been stationed in Burma, arrived back at Avonmouth, UK in January 1915, and were entrained for Coventrywhere it was assigned to the 86th Brigade of the 29th Division (United Kingdom). In March it sailed for the Dardanelles, Turkey, when it numbered 28 officers and 1,002 other ranks. Turkey had joined the Central Powers's side in November 1914, the object of the landing on the Dardanelles peninsula was to open the Dardanelles Strait in the Battle of Gallipoli to enable Allied relief convoys reach Russia. Aboard the SS River Clyde, a converted collier with a capacity for over 2,000 men, they arrived on 25 April together with the 1st Battalion The Royal Dublin Fusiliers and some companies of the Royal Hampshires. The SS River Clyde ran gently ashore, its exit bows facing the beach, for what was to be the troubled British landing at Cape Helles. Small boats first carried companies of Dubliners to the beach, however four hidden Turkish machine gun posts opened fire and decimated them. Lighters to the shore were roped together and two companies of Munsters poured out on to the bow's gangway but were also hit by machine gun fire, with one survivor saying they were 'literally slaughtered like rats in a trap'. Many of the Munsters jumped from the gangway in the face of the withering fire and some drowned under their heavy equipment. Those men who continued down the gangway were mown down until all the boats and lighters were filled with dead and wounded. The ship's commanding officer, Captain Edward Unwin, on being informed that they were not succeeding, replied "in British military tradition, offensives once begun are never called off". Unwin was awarded the Victoria Cross for his actions that day. At daybreak the next day, just three companies of Munsters, two companies of Hampshires and one company of Dubliners had made it to the shelter of some dunes. On 26 April they took fort Sedd-el-Bahr overlooking the bay, charging and taking the village behind and held off several Turkish counterattacks. It was in this attack that the heroic actions of William Cosgrove won the regiment's first Victoria Cross. The 28 April saw a renewed attack in the Battle for Krithia village, but the survivors of the landing were withdrawn by 29 April due to heavy losses and amalgamated with the surviving Dublin Fusiliers, to form the "Dubsters" battalion of 8 officers and 770 men.
The SS River Clyde holds dead of the Royal Munster Fusiliers who were killed while attempting to get ashore at Sedd el Bahr during the Gallipoli Campaign.The Turks launched a renewed attack on the night of 1 May, with one Royal Munster Fusilier saying "they crept up in the dark into our trenches bayoneting our men before we knew it had begun. Bayoneting on both sides was terrible. At dawn the Turks were mowed down, and heaps of bodies and streams of blood remaining everywhere."The battalion was reduced to 4 officers and 430 men, with the Turks attempting further attacks the following days only to be driven off once again, but the combined force of Munster and Dublin Fusiliers were down to 372 men by 11 April. Both the Munsters and Dubliners received new drafts on 29 May and became separate units again. By 4 June, the 1st Royal Munster Fusiliers numbered 40 officers and 500 other ranks, but many the new recruits were young and inexperienced. The Munsters withheld a further Turkish attack on 17 June, killing over 300 Turks. The arrival of further new drafts replenished the battalion to 23 officers and other 588 ranks. The Munsters took part in the Division's assault on 28 June which secured five trench lines. This provoked a general attack by the Turkish side along the Cape Helles front on 5 July, but the Turks were repulsed after suffering heavy losses. The 1st Royal Munster Fusiliers participated in limited actions into the middle of July. A month's rest was promised on 15 July, but by 22 July the battalion were back in action, their strength around 500 of whom only 3 officers and 314 men remained from those who first landed on 25 April. The climax of the Gallipoli came with the Suvla attack on 21 August in the Battle of Scimitar Hill, the Turks inflicted severe casualties. The unsuccessful attack cost the Munsters 3 officers and 79 men that day alone. There was little further action other than holding front lines from September through to November, when the weather worsened. Late in November, gales swept over the peninsula, hundreds were drowned in the flooded trenches or from exposure and frostbite. Faced with defeat, the British decided to withdraw from the peninsula and the 1st Royal Munster Fusiliers was evacuated as it arrived, on the River Clyde, sailing on 2 January 1916 for Alexandria. From there it sailed with the rest of the 29th Division and arrived in France on 22 March. 3 years of warfare still remained for the battalion on the Western Front, but the battalion had already suffered 45% of its total losses for the entire war at Gallipoli, and numbered just 24 officers and 287 men when disembarking in France.
The Last General Absolution of the Munsters at Rue du Bois administered by their chaplain Father Francis GleesonWhile their sister battalion had been fighting on the shores of Gallipoli, the 2nd Royal Munster Fusiliers had continued to serve on the Western Front and faced their first major action of 1915 in the Second Battle of Ypres, during which they fought at the Battle of Neuve Chapelle. The day before the attack was to be launched on 9 May, the battalion received Absolution from their chaplain, Father Francis Gleeson,an event which would become depicted in the famous "Rue du Bois" painting by Fortunino Matania.The British bombardment began at 5 a.m. and the Munsters then pressed forward with extraordinary bravery, with German fire sweeping no-mans-land. Some of the Munsters audaciously charging ahead through the German lines, briefly waving a green flag on its breastwork, then moved beyond until cut off by the British artillery bombardment that followed, which killed many men sheltering in shell craters. By 11 a.m. the 2nd Royal Munster Fusiliers was withdrawn with only 3 officers and 200 men remaining, having lost 19 officers and 370 men killed, wounded or captured. The Munsters was one of only two British battalions to reach the German lines but they had suffered the regiment's highest loss of any one day of the war, with 11 officers and 140 men killed in action. It was an unsuccessful day for the British forces overall, with casualties exceeding 11,000, the devastating losses exposing the British forces weakness in artillery. The summer was relatively quiet for the 2nd Royal Munster Fusiliers after the battalion moved to the Loos sector in June, with casualties in July and August occurring from shelling. With other forces being withdrawn to reinforce the Gallipoli Campaign, no reinforcements or recruits arrived during the summer, keeping the battalion weak as the Loos offensive began on 25 September 1915. The Munsters were held in reserve at first but they were soon tasked with holding the line and suffered over 200 casualties, leaving the battalion with around 350 soldiers all ranks, which further reduced to 250 by the time the battle died down on 13 October. John Redmond M.P., the Irish leader, visited the battalion a month later on 15 November and promised to fill the depleted 2nd Royal Munster Fusiliers with Irish recruits. There followed three months of bitter winter weather in appalling trench conditions. New recruits began arriving over the winter, but in the relative inactivity, 65 men were hit by harassing random fire while 40 men went down with frostbite and trench fever in the Arctic weather before the winter had ended.
Certifying attendance at Father Gleeson's Mission, 1915.1916: The Battle of the Somme
The 1st Royal Munster Fusiliers entered the front lines in France for the first time on 23 April 1916 at the Somme sector, where they slowly built up strength to 26 officers and 476 men. On 29 May, the battalion was assigned to the 48th Brigade of the 16th (Irish) Division at Béthune and they were reinforced by members from the disbanded 9th Royal Munster Fusiliers, bringing the Battalion up to full strength. The Munsters remained in the area of the Loos salient into August with only intermittent casualties.When the 16th Irish Division was ordered south of the Somme battlefield, the 1st Royal Munster Fusiliers entered the line facing the strategic town of Ginchy on 5 September, having suffered over 200 casualties by gas-shelling on the way. The Munsters took part in the ensuing attack and triumphant capture of Ginchy by the 16th Division but at a high cost for the battalion which was reduced to 5 officers and 305 other ranks. A London newspaper headlined How the Irish took Ginchy – Splendid daring of the Irish troops In May, the 2nd Royal Munster Fusiliers received many of the personnel from the disbanded 9th Royal Munster Fusiliers, bringing it up to strength for the summer campaign. The battalions' first noteworthy operation was the carefully planned Liévin raid on 25 June. It was during this action that Lieutenant Arthur Batten-Pooll would win the regiment's second Victoria Cross, although losses were heavy for the battalion with 5 officers and 60 other ranks killed or wounded. The 2nd Royal Munster Fusiliers were transferred with its division down to the Somme sector in July for the opening of the Battle of the Somme, entering the lines on 14 July and capturing its objectives two days later. The battalion repulsed the German counterattack on 18 July, with an officer and 26 men killed, 127 wounded and 50 gassed. The Munsters were in reserve until 20 August, when they entered the lines once again for steady fighting but ran into heavy off-target and ineffective British artillery bombardment, killing 4 officers and 29 other ranks. A continual toll of casualties made September a costly month for the battalion. After a month's break in October, the 2 Royal Munster Fusiliers returned to the Somme for maintenance duties, then went into the mud filled front-line trenches from 27 November onwards, with a steady stream of casualties from frostbite and raids continuing to the end of December. Throughout the Somme campaign the 2RMF retained its local and Irish character. Following the end of their involvement in the Battle of the Somme, 1st Royal Munster Fusiliers was moved northwards to Ypres in Belgium and also absorbed the remnants of the 8th Royal Munster Fusiliers on 23 November to bring it up to a strength of 48 officers and 1,069 men by 1 December. The Munsters spent Christmas 1916 in the trenches, but as the New Year arrived, an official report relates "as if by mutual consent both sides ceased fire a minute or two before the close of the old year. On the stroke of midnight the pipers tuned up and gave us The Old Year out and the New Year in, A Nation Once Again ,God Save Ireland, and a few more songs of the old country, N.C.O.s and men joining lustily in the choruses".
An illustration depicting men of the Royal Munster Fusiliers returning victoriously from their capture of Ginchy during the Battle of the Somme.1917: The Battle of Messines and Passchendaele
Old Royal Munster Fusiliers insignia
Following a period of rest in January 1917, the 2nd Royal Munster Fusiliers were returned the front trenches again in February at Barleux, with the thawing weather resulting in extremely muddy conditions in the trenches. In March, the first major event was the German withdrawal from the old Somme battlefield to the newly constructed Hindenburg Line. The battalion followed across the Somme, but was held up into May removing mines and booby-traps and repairing communications. The Munsters then moved to near Nieuwpoort in Flanders for an intended amphibious landing, with an impressive strength of 43 officers and 1,070 men, which was aborted following a surprise German attack on 10 July. The Munsters were then moved with their division to Dunkirk for another amphibious attempt near Zeebrugge to link with a land offensive through Passchendaele, but this was also cancelled when the land offensive did not gain enough footing. For the men of the 1st Royal Munster Fusiliers, rotating routine trench duties continued up to the middle of March with light casualties (2 officers and 20 men killed). The battalion rehearsed special training during April and May for the assault on the strategic Messines Ridge. The Flanders offensive began at 3.10am on 7 June 1917 with the detonation of nineteen huge mines previously burrowed under the German lines. This was followed by the advance of the 16th Irish Division opposite the village of Wytschaete, to the right the 36th (Ulster) Division opposite the village of Messines, the largest ever concentration of Irish soldiers on a battlefield. The 1st Royal Munster Fusiliers took all its objectives on schedule despite the loss of nearly all of its supporting tanks. The subsequent battle was a complete success militarily for the British, with the two Irish divisions showing great fortitude, advancing over two miles in a few days with minimal losses, which was exceptional by Western Front standards. The battalion was then relieved, and returned to the Ypres salient front section in August. Continuous rain turned the battlefront into a sea of mud causing a multitude of casualties and failure to take specific positions, reducing the battalion to 37 officers and 701 men. The Munsters were moved with its Division back south into France where it built up to 1,089 all ranks. The 16th (Irish) Division, and with it the 1st Royal Munster Fusiliers, took up positions north of the main attack during the first Battle of Cambrai which opened on 21 November with the use of over 450 British tanks. The Munsters advanced with such speed that only one enemy machine gun post was manned in time to open fire, which was taken with one loss. Considering the success of capturing a difficult objective without tank support and taking 170 prisoners, losses were light, and followed previously unsuccessful attempts by other units during the summer. The 1st Royal Munster Fusiliers final front tour of 1917 ended on 2 December when the Division was moved south to take over a French section. By 6 November 1917, the 2nd Royal Munster Fusiliers now numbered 20 officers and 630 other ranks when it arrived at "Irish Farm" in the Ypres salient. The ground was a quagmire full of water-logged shell-holes following four months of battle. It was to be the last British effort of the Passchendaele campaign. The Munsters were to be one of two battalions leading the 1st Division's attack at 6 a.m. on 10 November. Weighed down with equipment, they waded waist deep through mud and water, initially taking all objectives within 45 minutes. Seeing the progress by the Canadians on the right, the men of the Munsters pressed on. However, the South Wales Borders advance had left a gap the Germans made use of to cut off most of the 2nd Royal Munster Fusiliers who then had to fight their way back to the British lines. A roll call took three hours later saw only 7 officers and 240 other ranks present with 12 officers and 393 other ranks having become casualties. The battalion was moved out to Brieulles for reforming for the rest of the year.The Kaiser knows each Munster, by the Shamrock on his cap, and the famous Bengal Tiger, ever ready for a scrap. With all his big battalions, Prussian guards and grenadiers, he feared to face the bayonets of the Munster Fusiliers.— Verse from a song published during the Great War1918: The German Spring Offensive and Final Victory
From January through to March, the 1st Royal Munster Fusiliers was involved in various engagements in snow, frost and mud. By St. Patrick's Day 1918, it became clear that the Germans were gaining the initiative and their forecast "Big Move" was awaited. By the end of January 1918 the 2nd Royal Munster Fusiliers numbered 44 officers and 823 other ranks, and was then transferred to the 48th Brigade of the 16th (Irish) Division on 3 February near Peronnewhere it entered the lines a week later. The division was now under the command of General Hubert Gough. The British front was at its lengthiest when the German Spring Offensive opened with a devastating bombardment early on 21 March 1918, after which a fierce attack by fresh troops was launched. The 2nd Royal Munster Fusiliers suffered badly from the shelling but held the Germans up all night, before they broke through and overwhelmed the Munsters who dashed to retreat, with some making it to a high ridge trench where they were driven out and retired to Epehy by dark, fog having allowed the Germans to infiltrate easily. The next day the battalion was withdrawn to Tincourt where the depleted 16th (Irish) Division was concentrated, with the 2nd Royal Munster Fusiliers now numbering only 290 other ranks, from 629 the day before. On 22 March, the battalion crossed back over the Somme at Péronne.By 25 March, the battalion had lost 27 officers and 550 men, as the rest tried to reform, holding off several attacks and near encirclements. The Munsters formed a 400-man column and attempted a night retreat, half reaching friendly positions next morning at Hamel. The 1st Royal Munster Fusiliers was fortunate to be in reserve as the Germans opened the offensive with a gas-bombardment. By the next day, the battalion was heavily engaged, the enemy using a new zigzag attack strategy. The battalion retaliated but was forced to withdraw and were quickly down to 7 officers and 450 men. There was then a general withdrawal across the Somme at Peronne, by which time the battalion was reduced to just 290 men. The German offensive had decimated the 1st Royal Munster Fusiliers to a shadow of its previous strength. The 16th (Irish) Division was reduced to cadre, having suffered the heaviest losses of any British division during the March retreat. The 1st Royal Munster Fusiliers was transferred to the 57th (2nd W.Lancs) Division which had not seen action since its arrival in February 1917.The 2nd Royal Munster Fusiliers was largely destroyed by the German offensive, losing 36 officers and 796 other ranks since 21 March. The battalion moved northwards to amalgamate with the equally hard hit 1st Royal Munster Fusiliers at Inghem on 14 April, with the resulting unit numbering 28 officers and 896 other ranks. The 2nd Royal Munster Fusiliers was then reduced to a training cadre of 11 officers, who left the 16th (Irish) Division to provide instruction for newly arrived American Expeditionary Force. In May, the 1st Royal Munster Fusiliers entered the lines again at Gommecourt, a quiet sector during the summer. On 27 August, the battalion again entered the line for an attack near Croisilles, taking enemy support trenches on the Hindenburg Line in half an hour with minimal losses. This was followed by the assault of 2 September when Martin Doyle won the battalion's third Victoria Cross on the Drocourt–Queant Line south of the river Scarpe, with the battalion suffering 350 casualties. The battalion was then relieved and received replacements and trained in preparation for the assault on the Cambrai to St. Quentin line. With a 3,000-yard advance on 27 September, Graincourt was captured by the Munsters. The Germans counter-attacked, recapturing many positions. The battalion remained under shellfire even behind the lines and was reduced to 7 officers and 261 men by 3 October.The battalion supported the final attack of the Battle of Cambrai on 8 October, which was found to be evacuated the following day as the Germans were in disorganised retreat. The 57th Division was then sent north to Armentières, with the Munsters entering the line on 17 October, with no resistance. Lille was captured the following day and the battalion provided a guard of honour for the French President's visit to the city on 21 October. The 1st Royal Munster Fusiliers was billeted in Lille until the Armistice of 11 November 1918. The 2nd Royal Munster Fusiliers began reconstruction on 7 June 1918 when most of the 6th Royal Munster Fusiliers who had returned from Palestine were transferred to the 2nd Royal Munster Fusiliers. The battalion made its last transfer to the 150th Brigade of the 50th Division at Arras for the beginning of the Hundred Days Offensive. On 1 October, the battalion was transported to Épehy, which had been the scene of its Spring Offensive experiences back in March, and it was again ordered into the lines on 4 October, to capture Le Catelet. The Munsters largely gaining their objective, however, they had to retire after encountering heavy counterattacks and failures elsewhere on the line, losing many 6st Royal Munster Fusiliers pre-war veterans who had survived Gallipoli. The 50th Division's advance was resumed on 10 October, and the battalion was reduced to 13 officers and 411 men by 16 October. The Battle of Épehy began on 18 October to drive the Germans behind the river, with the Munsters going in next day in fog surprising the Germans and taking many prisoner as well the objectives. The Munsters overran their objectives and were caught in another Division's barrage, with heavy losses experienced. They were then withdrawn and reorganised for what to be their final operation of the war, successfully taking a large area around Haute Noyelles on 4 November, the number of prisoners taken indicative of the low state of German morale. After a counter-bombardment on 7 November the battalion was withdrawn for the remaining days up until the Armistice.
Two officers of the 2nd Battalion, Royal Munster Fusiliers man a machine gun on the Western Front.New Army
With the outbreak of World War I in August 1914 the immediate need for a considerable expansion of the British Army resulted in the formation of the New Army under Lord Kitchener. The war target was seventy divisions in all, the New Army to have thirty volunteer divisions separate and under Army Order 324, as additional from the Regular Army, with a planned period of service of at least three years. On 7 August a general United Kingdom-wide call for 100,000 volunteers aged 19–30 was issued. The battalions were to be distinguished by the word 'Service' after their number. The first new battalions were raised as units of Kitchener's new K1 Army Group, which led to the formation of the 6th and 7th (Service) Battalions, Royal Munster Fusiliers which were a part of the 30th Brigade of the 10th (Irish) Division, under the command of General Bryan Mahon. The 8th and 9th (Service) Battalions, Royal Munster Fusiliers followed as units of the 16th (Irish) Division's 47th and 48th Brigades, part of Kitchener's second new K2 Army Group. The 16th Division was placed under the command of Major General William Hickie.In the course of the war heavy losses suffered by the two Regular Royal Munster Fusilier Battalions caused the new service battalions to be disbanded and absorbed in turn by the regular battalions, the last on 2 June 1918 when the 8th (Service) Battalion, Royal Munster Fusiliers was amalgamated with the 1st Battalion, Royal Munster Fusiliers.
