• 47cm x 37cm  Limerick Here’s a quick, but loaded, question: Do you prefer Barry’s or Lyons? The Great Irish Tea War is the most intractable rivalry in the country. While Munster and Leinster have been known to put their differences aside for the sake of Irish rugby glory, tea drinkers are not so easily appeased. Mention a preference for the “wrong” tea and you can expect strong words at best – and definitely no biscuits. At worst, tea drinkers will go cup to cup in pitched battles, kettles angrily steaming, while insults like curdled milk sour friendships and family relationships. It’s more than just a battle of the brews. Barry’s Tea was founded the Rebel City in 1901 and is still one of Cork’s most famous brands. Lyons is originally from Dublin. Do you prefer Barry’s to Lyons? The yellow Snack or the purple one? Tayto or King Crisps? Cork or Dublin? Really, it is all a matter of taste…  But there are many great reasons why anyone looking for a new job, or a whole new life, should consider a move to Cork.
    Lyons is a brand of tea belonging to Unilever that is sold in Ireland. It is one of the two dominant tea brands in the market within the Republic of Ireland, along with Barry's Tea. Lyons Tea was first produced by J. Lyons and Co., a catering empire created and built by the Salmons and Glucksteins, a German-Jewish immigrant family based in London. Starting in 1904, J Lyons began selling packaged tea through its network of teashops. Soon after, they began selling their own brand Lyons Tea through retailers in the UK, Ireland and around the world.In 1918, Lyons purchased Hornimans and in 1921 they moved their tea factory to J. Lyons and Co., Greenford at that time, the largest tea factory in Europe. In 1962, J Lyons and Company (Ireland) became Lyons Irish Holdings. After a merger with Allied Breweries in 1978, Lyons Irish Holdings became part of Allied Lyons (later Allied Domecq) who then sold the company to Unilever in 1996. Today, Lyons Tea is produced in England. Lyons Tea was a major advertiser in the early decades of RTÉ Television, featuring the "Lyons minstrels" and coupon-based prize competitions. The story of J Lyons is told in the book 'Legacy: One Family, a Cup of Tea and the Company that Took On the World' by Thomas Harding (writer)

    Popular culture

    A Lyons Tea sign is shown in the background in a scene in Castletown in The Quiet Man (1952), the iconic film directed by John Ford that starred John Wayne and Maureen O'Hara. Again in Ford’s ‘’How Green Was My Valley’’ (1941) an advertisement for Lyon’s Tea is to be seen in an early scene under the shop window near the church. In the BBC/RTÉ Mrs Brown's Boys TV series, there is a box of Lyons Tea sitting on top of the bread bin in Mrs Brown's kitchen. In Chariots of Fire, a Lyons sign is shown at Dover train station.
  • Nice 1970s era retro Smithwicks makes it great advert Dimensions :60cm x 45cm Smithwick's brewery was founded in Kilkenny in 1710 by John Smithwick and run by the Smithwick family of Kilkenny until 1965 when it was acquired by Guinness, now part of Diageo. The Kilkenny brewery was shut down in 2013 and production of all Smithwick's and Kilkenny branded beers moved to Dublin; parts of the old brewery are now a "visitor experience". Smithwick's Brewery was founded by John Smithwick in 1710. The brewery is on the site of a Franciscan abbey, where monks had brewed ale since the 14th century, and ruins of the original abbey still remain on its grounds. The old brewery has since been renovated and now hosts "The Smithwick's Experience Kilkenny" visitor attraction and centre. At the time of its closure, it was Ireland's oldest operating brewery. John Smithwick was an orphan who had settled in Kilkenny. Shortly after his arrival, Smithwick went into the brewing business with Richard Cole on a piece of land that Cole had leased from the Duke of Ormond in 1705. Five years later, John Smithwick became the owner of the land. The brewery stayed small, servicing a loyal local following while John Smithwick diversified. Following John Smithwick's death, the brewery temporarily fell out of family hands. John Smithwick's great-grandson, Edmond bought the brewery land back freehold and worked to reshape its future. Edmond concentrated on discovering new markets and successfully building export trade. Drinkers in England, Scotland and Wales developed a taste for Smithwick's brews and output increased fivefold. As a result of substantial contributions made to St Mary's Cathedral, Edmond became great friends with Irish liberal Daniel O'Connell, who later became godfather to one of his sons. Edmond Smithwick became well known and respected by the people of Kilkenny who elected him town mayor four times. In 1800, export sales began to fall and the brewing industry encountered difficulty. To combat this, the Smithwick family increased production in their maltings, began selling mineral water and delivered butter with the ale from the back of their drays. By 1900, output was at an all-time low and the then owner James Smithwick was advised by auditors to shut the doors of the brewery. Instead, James reduced the range of beers they produced and set out to find new markets. He secured military contracts and soon after saw output increase again. James' son, Walter, took control in 1930 and steered the brewery to success through the hardships of both World War II and increasingly challenging weather conditions. By January 1950, Smithwick's was exporting ale to Boston. Smithwick's was purchased from Walter Smithwick in 1965 by Guinness and is now, along with Guinness, part of Diageo. Together, Guinness & Co. and Smithwick's developed and launched Smithwick's Draught Ale in 1966. By 1979, half a million barrels were sold each year. In 1980, Smithwick's began exporting to France. In 1993, Smithwick's Draught became Canada's leading imported ale. By 2010, Smithwick's continued to be brewed in Dundalk and Kilkenny with tankers sent to Dublin to be kegged for the on trade market. Cans and bottles were packaged by IBC in Belfast. Production in the Kilkenny brewery finished on 31 December 2013 and Smithwick's brands are now produced in the Diageo St.James's Gate brewery in Dublin. In 2017 Walter Smithwick's son, Paul, launched Sullivan's Ale with his son, Daniel, which has its home in Kilkenny. The original Kilkenny site was sold to Kilkenny County Council, with a small portion of the site dedicated to the opening of a visitor's centre, the "Smithwick's Experience Kilkenny".

    Smithwick Family

    Walter and Eileen Smithwick had 6 children; Judge Peter Smithwick, Michael, Anne, Judy, Paul and John. Judge Peter Smithwick (born 1937) is an Irish judge, and Chairman and Sole Member of the Smithwick Tribunal, a Tribunal of Inquiry into the events surrounding the killing of Chief Superintendent Harry Breen and Superintendent Robert Buchanan of the Royal Ulster Constabulary (RUC). Paul Smithwick (born 1943) launched Sullivan's Ale in 2016 with his son Daniel. His eldest daughter Emma Smithwick is a well-known TV producer in London. His daughter Georgina is a technology entrepreneur, named by Sunday Times as Top 100 Innovators in Great Britain.

    Sullivan's Brewery

    In the Old Kilkenny Review, year unknown, Peter Smithwick, K.M., Solicitor, wrote that the tradition in Kilkenny is that Sullivan's Brewery was founded in 1702 by Daniel Sullivan, a Protestant, who bought property in trust for Pierse Bryan of Jenkinstown, a Catholic who was prohibited by the Penal Laws from buying land. The property, on the West side of High Street, "standing backwards in James's Street", is believed to have been the site of Sullivan's Brewery, the forerunner of Smithwicks.
  • 48cm x 38cm  Limerick In 1791 James Power, an innkeeper from Dublin, established a small distillery at his public house at 109 Thomas St., Dublin. The distillery, which had an output of about 6,000 gallons in its first year of operation, initially traded as James Power and Son, but by 1822 had become John Power & Son, and had moved to a new premises at John's Lane, a side street off Thomas Street. At the time the distillery had three pot stills, though only one, a 500-gallon still is thought to have been in use. Following reform of the distilling laws in 1823, the distillery expanded rapidly. In 1827, production was reported at 160,270 gallons,and by 1833 had grown to 300,000 gallons per annum. As the distillery grew, so too did the stature of the family. In 1841, John Power, grandson of the founder was awarded a baronet, a hereditary title. In 1855, his son Sir James Power, laid the foundation stone for the O'Connell Monument, and in 1859 became High Sheriff of Dublin. In 1871, the distillery was expanded and rebuilt in the Victorian style, becoming one of the most impressive sights in Dublin.After expansion, output at the distillery rose to 700,000 gallons per annum, and by the 1880s, had reached about 900,000 gallons per annum, at which point the distillery covered over six acres of central Dublin, and had a staff of about 300 people.
    The Still House at John's Lane Distillery, as it looked when Alfred Barnard visited in the 1800s.
      During this period, when the Dublin whiskey distilleries were amongst the largest in the world, the family run firms of John Powers, along with John Jameson, William Jameson, and George Roe, (collectively known as the "Big Four") came to dominate the Irish distilling landscape, introducing several innovations. In 1886, John Power & Son began bottling their own whiskey, rather than following the practice customary at the time, of selling whiskey directly to merchants and bonders who would bottle it themselves. They were the first Dublin distillery to do so, and one of the first in the world.A gold label adorned each bottle and it was from these that the whiskey got the name Powers Gold Label. When Alfred Barnard, the British historian visited John's Lane in the late 1880s, he noted the elegance and cleanliness of the buildings, and the modernity of the distillery, describing it as "about as complete a work as it is possible to find anywhere". At the time of his visit, the distillery was home to five pot stills, two of which with capacities of 25,000 gallons, were amongst the largest ever built.In addition, Barnard was high in his praise for Powers whiskey, noting:"The old make, which we drank with our luncheon was delicious and finer than anything we had hitherto tasted.It was as perfect in flavour, and as pronounced in the ancient aroma of Irish Whiskey so dear to to the hearts of connoisseurs,as one could possibly desire and we found a small flask of it very useful afterwards on our travels." The last member of the family to sit on the board was Sir Thomas Talbot Power,who died in 1930,and with him the Power's Baronetcy. However, ownership remained in the family until 1966, and several descendants of his sisters remained at work with the company until recent times. In 1961, a Coffey still was installed in John's Lane Distillery, allowing the production of vodka and gin, in addition to the testing of grain whiskey for use in blended whiskey. This was a notable departure for the firm, as for many years the big Dublin distilling dynasties had shunned the use of Coffey stills, questioning if their output, grain whiskey could even be termed whiskey. However, with many of the Irish distilleries having closed in the early 20th century in part due to their failure to embrace a change in consumer preference towards blended whiskey, Powers were instrumental in convincing the remaining Irish distilleries to reconsider their stance on blended whiskey. In 1966, with the Irish whiskey industry still struggling following Prohibition in the United States, the Anglo-Irish Trade War and the rise of competition from Scotch whiskey, John Powers & Son joined forces with the only other remaining distillers in the Irish Republic, the Cork Distilleries Company and their Dublin rivals John Jameson & Son, to form Irish Distillers. Soon after, in a bold move, Irish Distillers decided to close all of their existing distilleries, and to consolidate production at a new purpose-built facility in Midleton (the New Midleton Distillery) alongside their existing Old Midleton Distillery. The new distillery opened in 1975, and a year later, production ceased at John's Lane Distillery and began anew in Cork, with Powers Gold Label and many other Irish whiskeys reformulated from single pot stills whiskeys to blends. In 1989, Irish Distillers itself became a subsidiary of Pernod-Ricard following a friendly takeover.Since the closure of the John's Lane distillery, many of the distillery buildings were demolished. However, some of the buildings have been incorporated into the National College of Art and Design, and are now protected structures. In addition, three of the distillery's pot stills were saved and now located in the college's Red Square.
     
  • 48cm x 38cm
    Black & White
    Blackwhitewhiskey.jpg
    The label of Black & White, featuring a Scottie and a Westie
    Type Scotch whisky
    Manufacturer Diageo
    Country of origin Scotland
    Introduced 1879
    Alcohol by volume 40%
    Black & White Whisky Drey, Riverside Museum, Glasgow
    "James Buchanan & Co., Ltd. 1908 ad from the United States
    Black & White is a blended Scotch whisky produced by Diageo in Scotland. It was originally produced by the London-based James Buchanan & Co Ltd, which was founded by James Buchanan. When was first made in 1879 was Initially known as Buchanan's Blend and then House of Commons (after the British House of Commons), its nickname, referring to the black and white labelling, was eventually adopted as the official brand instead.[1] The brand's motif (featuring a black Scottish Terrier and a white West Highland White Terrier) was conceived by James Buchanan during the 1890s.[2] In 1968, the Black & White brand featured in an important trademark infringement case, Maier Brewing Co. v. Fleischmann Distilling Corp., 390 F.2d 117 (9th Cir. 1968), when a brewing company started manufacturing beer under the brand name "Black and White". After a series of mergers and acquisitions involving Dewar's (1915), Distillers Company, and Guinness (forming United Distillers), the brand is now owned by Diageo. It claims to be the most successful in France, Venezuela, and Brazil.At present, the brand is sold only outside the United Kingdom.

    In popular culture

    • In Cheers season 6 episode 5 "The Crane Mutiny", Frasier orders a scotch, and Woody pours him a Black & White on the rocks.
    • In his 1928 sonnet Huppy: The Life o' Riley, American war poet John Allan Wyeth describes an incident that took place in the French village of the same name, where Wyeth was serving with the 33rd U.S. Division during World War I. It was sometime between June 1 and 8, 1918. While on a nighttime carouse with his fellow Doughboys, Lt. Wyeth and his buddies found a village café and marched inside over the protests of the proprietress, who insisted that her place of business was closed. One of the soldiers replied, "Allez toot sweet," (Allez tout de suite means, "Go right away"), "to hell!" One of the soldiers ordered Black and White Scotch whisky. As the proprietress obliged, another Doughboy launched into a rendition of the new song, "You're in the Army Now".
    • A bottle is seen on a table in a bar somewhere in the Congo in Tarzan Escapes (1936).
    • Dick Diver, the main character in F. Scott Fitzgerald's 1934 novel, Tender is the Night, orders "The Blackenwite with siphon", symbolising clarity, but the French barman only has "Johnny Walkair", symbolising business as usual. He is later reported to smell of whiskey rather than whisky.
    • James Bond drinks Black & White in the Ian Fleming novel Moonraker.
    • James Bond shares a bottle with Felix Leiter and Quarrel in Pussfella's Bar in the 1962 film Dr. No.
    • In the novel, Scruffy by Paul Gallico, a case of Black & White Scotch is the price the British must pay a Spaniard for his female Barbary ape as OIC Apes Maj. Tim Bailey and the MI-5 boffins strive to ensure Churchill’s (true) order that the ape packs be kept up to strength.
    • Tom Rath drinks Black & White in the Sloan Wilson novel The Man in the Gray Flannel Suit.
    • Black & White is the whisky Cary Grant was fond of in the 1964 movie Father Goose.
    • Marcello Mastroianni drank Black & White with his father, his lady friend, and Paparazzo (played by Walter Santesso) (Paparazzo actually placed the order for the bottle of Black & White) in the Fellini classic film La Dolce Vita.
    • In Some Girls Do (1969), the British spy film, Bulldog Drummond (played by Richard Johnson) orders Black & White with water several times.
    • Physicist Richard Feynman drank Black & White, as described in his book Surely You're Joking, Mr. Feynman!.
    • Herbert Kilpin, co-founder and first captain of football club AC Milan, claimed that "the only way to forget a conceded goal was to drink a sip of the hard stuff"; he reportedly kept a bottle of Black & White whisky in a hole behind the goal for such an occasion.
    • Black & White whisky was featured in the film Dolores Claiborne.
    • The drink is featured in the novel Breakfast of Champions by Kurt Vonnegut, in which the narrator orders a Black & White and water.
    • One of the biggest hits of the Polish band Kombi is dedicated to and titled "Black & White".
    • In the early opening credits of the Alfred Zeisler movie The Amazing Adventure (1936), and Louis King's Bulldog Drummond in Africa(1938), a neon sign can be briefly seen advertising Black & White whisky in the evening London cityscape.
    • In the Czech movie Kamarád do deště II – Příběh z Brooklynu a bottle of this whisky was present in the hotel room and later Marek Vašut took it home.
    • Frasier Crane's friend Dr. Lawrence Crandell orders a Black & White neat in season 7 episode 22 of Cheers. However, due to continuity error (most likely), it was served over rocks.
    • When the antagonist in Paul Auster's 1986 novella, Ghosts (which was published as the second part of Auster's The New York Trilogy), orders a Black and White on the rocks, he is effectively revealing his identity to the novella's protagonist.
    • Walt Disney reportedly ended his work days with one of his favorite cocktails, a Scotch Mist: Black & White poured over crushed ice with a lemon twist
    • Along with Haig, Black & White was a favorite Scotch whisky of Dean Martin.
    • Black & White was the favorite Whisky of Ludwig Erhard, the second chancellor of the German Federal Republic.
    • In the 1972 French movie The Pebbles of Étretat, actor Maurice Ronet can be seen pouring a bottle of Black & White into a glass at 33:55.
    • In the 1969 movie Monte Carlo or Bust!, Peter Cook and Dudley Moore have their Black and White Scotch confiscated at approximately 1:01:00 into the movie.
    • In the 1977 French movie The Apprentice Heel, a bottle of Black and White Scotch can be seen being poured at 58:35.
    • In the 1969 French movie The Appointment, a Black and White Scotch logo can be seen above the bar at 1:52.
    • Black and White whisky figures prominently in the 1984 Malayalam (Indian) movie "Bharya Oru Devatha"
    • In the 1969 BBC Monaco Grand Prix documentary entitled "Wheelbase", an advertisement for Black and White can be seen at the exit of the tunnel at 21:27
     
  • Original 1940s letter from W & A Gilbeys Dublin. 23cm x 19cm .These unique artefacts of old Irish commercial life will make superb decorative item for any discerning Irish pub or home bar with a  distinctive Irish theme.What makes these items of even more historical value and interest is the fact that the majority of them date from the World War 2 Era or what was known as the Emergency in Ireland as its remained somewhat controversially neutral under DeValera's leadership.We can see vividly through these unique items  how ordinary people and both small and large businesses alike were presented with an unprecedented set of challenges -rationing,increaseed regulation  and of decreased supply and increased demand created by a world in turmoil. Presented in antique frames, these are the real deal after a number were found in an old suitcase bought at auction. If interested in buying a number of these charming pieces of Irish commercial ephemera, please contact us directly at irishpubemporiu@gmail.com for a special deal !   Dingle Co Kerry  27 cm x 23cm

    A short history of Ireland during the Second World War, by John Dorney.

    The Second World War was the defining event of the twentieth century. It saw, as well as the deaths of tens of millions and devastation of two continents, the defeat of Hitler and Nazism, the decline of the once dominant European empires and the rise to superpower status of the United State and the Soviet Union. In the Irish state, popularly known throughout the war years as ‘Eire’ it was also a crucial event, though more for what did not happen than what did. Ireland did not join the war, but declared neutrality. Indeed the world war, in Ireland, was not referred to as a war at all, but as ‘The Emergency’. In staying neutral, despite British and latterly American pleas to join the war, Ireland, under Eamon de Valera, successfully asserted the independence of the new state. However, Irish neutrality was a fraught affair – a delicate balancing act between neutrality and secretly aiding the Allied powers.  

    Background, incomplete independence

     
    Eamon de Valera.
    The independence struggle of 1916-1921 had not resulted, as Irish Republicans had dreamed, in a fully independent all-Ireland Republic. Instead, the Treaty settlement of 1921 left two states in Ireland. One, the Irish Free State, in 26 of Ireland’s 32 counties was a self-governing dominion of the British Empire. The other 6 counties, Northern Ireland, was a unionist dominated autonomous region of the United Kingdom. While the Free State was much more independent than Northern Ireland, it was not completely so. As well as symbolic ties to Britain – an oath of fidelity members of parliament had to take to the British monarch and Governor General who represented the King as head of state in Ireland, the British retained three naval bases around the Irish coast, at Cobh, Bearhaven and Lough Swilly. The acceptance of this settlement tore the unity of the Irish nationalist movement apart, in a bitter Civil War in 1922-23, won by the pro-Treaty faction.  
    The Irish state stayed neutral during the War to assert its independence from Britain.
      The anti-Treaty Republicans never fully accepted their defeat however. What was left of the guerrilla army that had fought British and the Civil War, the IRA, never accepted the Free State. In 1932, the major political party that emerged from the anti-Treaty movement, Fianna Fail, came to power by election. Under Eamon de Valera, they set about dismantling the Treaty, abolishing the oath to the British monarchy, the Governor General and the Senate and introducing a new constitution in 1937. They also initiated a tariff war with Britain by refusing to pay back the Land Annuities that Britain had granted to subsidise land reform in Ireland in the early twentieth century. While this satisfied many of de Valera’s supporters, the IRA continued to oppose anything short of a fully independent Irish Republic. De Valera had legalised the organisation in 1933, but he banned them again in 1936, as they would not give up their arms or illegal methods. De Valera’s new constitution removed the name Irish Free State and stated that the country’s name was ‘Eire, or in the English language Ireland’. The name ‘Eire’ stuck abroad to distinguish the former Free State from Northern Ireland. By 1938, however, both de Valera and the British government of Neville Chamberlain, were eager to normalise relations with each other. De Valera agreed to pay a lump sum towards the land annuities and in return, Chamberlain lift the onerous tariffs on Irish agricultural imports. Most importantly though, the British agreed to return to Ireland the three ‘Treaty ports’ on the Atlantic Coast. The British analysis was that the ports had not been well-maintained, required investment and would be difficult to defend in wartime should the Irish ever try to take them back. But the British thought they were being returned to Ireland on the implicit understanding that British naval forces would be allowed to use them in the event of a European war. De Valera, on the other hand, had insisted that the return of the ports be unconditional and when war broke out, refused the British request to use the ports as anti-submarine bases.  

    The Treaty ports and Irish unity

     
    The location of the Treaty Ports. 
    Nazi Germany invaded Poland in September 1939, causing Britain and France to declare war on Germany. Ireland immediately declared neutrality. By the summer of 1940, however the situation had changed dramatically and to the peril of neutral Ireland. German forces had rolled over most of western Europe, occupying Denmark, Norway the Netherlands, Belgium and most importantly, France. The British Army had only barely escaped annihilation at Dunkirk. Britain now faced a fight for its life, with the Atlantic Ocean and trade with America as it last lifeline. Now it again desperately needed the use of Atlantic Ports that it had returned to Ireland in 1938, to safeguard the convoys of merchant ships that crossed the Atlantic with food and arms.  
    Winston Churchill had to be persuaded not to invade Ireland to take Ireland’s Atlantic ports.
      At this point Neville Chamberlain was replaced as British Prime Minister by Winston Churchill, who took a far less conciliatory position on Irish neutrality than his predecessor. Churchill was one of the architects of the Anglo-Irish Treaty back in 1921 and considered that the Irish state only existed as agreed under the Treaty, ‘under the [British] Crown’. He therefore considered Irish neutrality as a breach of the Treaty and that Britain would be within its rights to re-occupy the territory of the Irish Free State. On numerous occasions he had to be talked out of unilaterally taking back the ‘Treaty Ports’ in Ireland by military action by his cabinet Churchill however also attempted to lure de Valera into the war by offering him the prospect of Irish unity in return for an end to the policy of neutrality. In popular consciousness this is often held to have been confined to a late night note Churchill fired off to de Valera in which he wrote ‘now or never, a nation once again’. In reality however, the British offer of a united Ireland was far more concrete than is widely understood. Irish and British teams negotiated for months, and the British under Neville Chamberlian offered de Valera of formal offer of unity on June 28 1940, in return for British troops, planes and ships being allowed to garrison the Treaty Ports. What decided de Valera against accepting the offer, apart from the innate fears of entering the war, was that a prospective united Ireland would have to be approved in the Northern Ireland Parliament. As long as this was dominated by unionists, this meant that no British offer of unity was likely to come to pass. Ireland and her ports stayed out of the war. Northern unionists, meanwhile, were outraged at the prospect of a united Ireland negotiated behind their backs between London and Dublin.

    Neutral?

     
    The Irish Army in 1930s German style helmets. They were re-kitted with British pattern gear during the War.
    Because of Ireland’s stance, many in Britain claimed that Ireland was secretly pro-Axis and rumours, mostly unfounded, abounded of German u-boats docking on Ireland’s west coast. Pressure increased on Ireland to join the war after the entry of the United State in 1941. The American consul in Dublin David Gray, was extremely hostile to Irish neutrality and consistently reported, erroneously, that Irish neutrality was pro-Axis. This meant that Ireland had to aid the Allies in order placate Britain, avoid a possible British invasion and to avoid American hostility. At the start of the war, De Valera secretly agreed with the British to share naval and marine intelligence with them. Dan Bryan, the head of Irish military intelligence, developed particularly close relations with his British counterparts during the war. The standard practice for neutral countries was to intern any belligerent personnel who landed there. At the start of the war, Ireland followed this practice and detained both Allied and German airmen who crash landed in Ireland.  
    Despite its neutrality, in practice Ireland aided the Allies in many ways.
      However, in 1943, Ireland quietly released all its 33 Allied internees while keeping the Germans incarcerated. About 260 German military, air force and naval personnel, who had mostly crashed landed in Ireland, were interned in Ireland during the war From this point onwards, when allied airplanes crashed in Irish territory, their surviving crews were secretly escorted across the border, back into British territory. And where possible, their machines were also repaired and returned. The official justification for this was that all allied planes over Ireland were on training missions, whereas the Germans were on combat missions. From 1941 onwards, Ireland also permitted allied planes to fly over Irish air space in an ‘air corridor’ over County Donegal into Northern Ireland. In 1944, in the run up to the Normandy Landings in France, Irish weather stations provided the allies with secret weather reports that helped the invasion of Europe to go ahead Northern Ireland, meanwhile, became a major staging post for the United State military, with a naval and Marine Corps base in Derry and thousands of American military personal, including five Army divisions, garrisoned there ahead of the invasion of Europe.  

    The role of the IRA

     
    The aftermath of an IRA bomb in Coventry in August 1939 that killed 5 civilians.
    One of the major headaches for those trying to safeguard Irish neutrality was the IRA, which was determined to get German military aid to overthrow both states in Ireland, north and south. As well as defying Irish law, the IRA’s actions threatened to undermine Ireland’s neutrality in the war and bring about a confrontation with Britain. IRA Chief of Staff Sean Russell tried to make contact with the Germans as early as 1936 and IRA leader Tom Barry was brought to Germany as a guest of German intelligence in 1937 and asked about the possibility of the IRA carrying out sabotage against Britain in the event of war.  
    The IRA sought German aid during the War but was harshly repressed on both sides of the border.
      In 1939, starting before war broke out between Britain and Germany, Russell launched a bombing campaign in England, targeting power stations and factories but also cinemas and post offices. The logic of Russell’s campaign was that while Britain was engaged in a world war it might be forced to leave Northern Ireland in order to stop the bombing campaign at home. Seven English civilians were killed in the bombing campaign. The most dramatic event was a bomb in attack in Coventry that killed five people, for which two IRA members were later hanged. In Ireland the IRA was also involved in intermittent anti-state activities. In December 1939 they stole one million rounds of ammunition from the Irish Army’s depot at the Magazine Fort in Dublin’s Phoenix Park. They also bombed Garda (police) headquarters at Dublin Castle and shot a number of Garda detectives in various incidents, killing five detectives over the course of the war In response, the de Valera government interned over 500 IRA members at the Curragh and jailed another 100 for the duration of the war. The Irish government also executed six IRA members between 1940 and 1944 for shooting Gardai or soldiers. In Northern Ireland, the IRA carried out some attacks from 1942 onwards, killing over the course of the war, six RUC policemen. There too, internment was introduced, 300 IRA men were imprisoned and one IRA man, Tom Williams, was hanged by the Northern government for the killing of an RUC constable in 1942.  

    German and IRA collaboration

     
    Hermann Goertz, the German agent sent to Ireland to liaise with the IRA.
    There was an on-off partnership between the IRA and German military intelligence during the war. Essentially the Germans wanted two things from Ireland during the Second World War. The first and most important was that Eire would remain neutral and deny the British use of the Treaty Ports on Ireland’s western coast. Because of this they discouraged the IRA from attacks south of the border. Their secondary objective and reason for cooperating with the IRA, was to foment a rebellion by nationalists in Northern Ireland to divert British resources from war fronts elsewhere. In 1940 the Germans also considered invading the south coast of Ireland, in plan known as Operation Green. This would have been intended as a diversionary attack during an invasion of Britain itself. However this never got beyond the planning stage. Alternatively if the British invaded Eire in order to take the Atlantic ports, Hitler thought that de Valera might ask for German assistance, in which case Germany would invade in support of Irish forces. In fact, while de Valera rebuffed the offers of military aid from the German ambassador Hempel, he did make a working agreement to invite British troops into Ireland in the event of a German invasion.  
    The Germans wanted to use the IRA to launch an insurrection in Northern Ireland.
      Sean Russell, the IRA leader who had pioneered cooperation with Nazi Germany, died of a burst ulcer aboard a u-boat on his way back to Ireland in August 1940. However this was far from the end of the IRA‘s contacts with German intelligence. The Germans landed over dozen agents in Ireland during the war, the most important of whom was Hermann Goertz, a military intelligence officer, whose job it was to liaise with the IRA. Stephen Hayes, the IRA Chief of Staff, had a plan drawn up ‘Plan Kathleen’ for a German invasion of Northern Ireland, involving a landing in Derry, which the IRA would have supported through an attack over the border from County Leitrim. Goertz discussed the plan with Stephen Hayes but was not impressed either with Hayes, the IRA’s capabilities or with the details of the plan. In fact, the German agent concluded that the IRA was all but useless to German war aims and instead began trying to create a network of informants based on far-right wing sympathisers such as Niall MacNeill, an Irish Army intelligence officer and former Blueshirt leader Eoin O’Duffy After 18 months in Ireland, Goertz was arrested in November 1941, more or less ending the overt collaboration of the IRA with Nazi Germany. Despite the Germans’ on-off dealings with the IRA, the Eamon de Valera and the Irish government generally had a cordial relationship with the German ambassador, Eduard Hempel, who was regarded as dealing more respectfully with neutral Ireland than did the British or American representatives in Dublin. For this reason de Valera consistently refused Allied demands that the German ambassador be expelled.

    Bombing

     
    The aftermath of the North Strand bombing.
    One of the main reasons for Irish neutrality, apart from the demonstration of independence from Britain it allowed, was that the country would be defenceless against aerial bombing. And certainly the southern state was spared the fate of Northern Ireland during the war. Belfast in particular was systematically targeted by German bombers in April and May 1941 due to its possession of shipyards and war industries. During the ‘Belfast Blitz’ – consisting of three large air raids – over 1,000 people were killed and thousands more injured and made homeless.  
    Dublin was bombed accidentally but Belfast was systematically bombed and over 1,000 civilians were killed.
      Southern fire engines were sent north to aid the Northern authorities in the aftermath of the bombings. While it did not see concerted bombing of that kind, on a number of occasions, the 26 county Irish state was indeed bombed by the Germans, most notably the North Strand area of Dublin in May 1941, in which 28 people were killed. The Germans later apologised for the bombing and paid compensation While it has been speculated that such bombings were a veiled threat from the Germans as to what would happen if Ireland abandoned neutrality, historian Michael Kennedy judges that they were in fact the result of German bombers dumping their bombs on return flights from unsuccessful mission in Northern Ireland

    End of the War

     
    Destruction in Belfast after the Blitz there in 1941.
    Germany surrendered to the Allies on May 8 1945 after Adolf Hitler’s suicide. Very controversially, Eamon de Valera paid a courtesy visit  to the German ambassador Hempel’s residence to offer his condolences on the death of the Nazi leader. De Valera maintained that he was merely observing the standard diplomatic protocols on the death of a foreign head of state. Ireland survived the war more or less unscathed. Strict rationing had to be applied and there were severe shortages of items such as coal and petrol during the war years. Still, this was insignificant compared to the devastation that had been wrought in much of the rest of Europe. However its neutral stance during the war left it somewhat isolated in the immediate postwar years. For instance, while other western European countries received free American aid under the Marshall Plan in the 1940s, the Americans queried why neutral Ireland either deserved or needed such aid. In the end Ireland got a loan of £36 million The sharp contrast between the experience of the war north and south of the border also tended to reinforce the partition of Ireland in the coming decades.  
  • 48cm x 38cm  Limerick In 1791 James Power, an innkeeper from Dublin, established a small distillery at his public house at 109 Thomas St., Dublin. The distillery, which had an output of about 6,000 gallons in its first year of operation, initially traded as James Power and Son, but by 1822 had become John Power & Son, and had moved to a new premises at John's Lane, a side street off Thomas Street. At the time the distillery had three pot stills, though only one, a 500-gallon still is thought to have been in use. Following reform of the distilling laws in 1823, the distillery expanded rapidly. In 1827, production was reported at 160,270 gallons,and by 1833 had grown to 300,000 gallons per annum. As the distillery grew, so too did the stature of the family. In 1841, John Power, grandson of the founder was awarded a baronet, a hereditary title. In 1855, his son Sir James Power, laid the foundation stone for the O'Connell Monument, and in 1859 became High Sheriff of Dublin. In 1871, the distillery was expanded and rebuilt in the Victorian style, becoming one of the most impressive sights in Dublin.After expansion, output at the distillery rose to 700,000 gallons per annum, and by the 1880s, had reached about 900,000 gallons per annum, at which point the distillery covered over six acres of central Dublin, and had a staff of about 300 people.
    The Still House at John's Lane Distillery, as it looked when Alfred Barnard visited in the 1800s.
      During this period, when the Dublin whiskey distilleries were amongst the largest in the world, the family run firms of John Powers, along with John Jameson, William Jameson, and George Roe, (collectively known as the "Big Four") came to dominate the Irish distilling landscape, introducing several innovations. In 1886, John Power & Son began bottling their own whiskey, rather than following the practice customary at the time, of selling whiskey directly to merchants and bonders who would bottle it themselves. They were the first Dublin distillery to do so, and one of the first in the world.A gold label adorned each bottle and it was from these that the whiskey got the name Powers Gold Label. When Alfred Barnard, the British historian visited John's Lane in the late 1880s, he noted the elegance and cleanliness of the buildings, and the modernity of the distillery, describing it as "about as complete a work as it is possible to find anywhere". At the time of his visit, the distillery was home to five pot stills, two of which with capacities of 25,000 gallons, were amongst the largest ever built.In addition, Barnard was high in his praise for Powers whiskey, noting:"The old make, which we drank with our luncheon was delicious and finer than anything we had hitherto tasted.It was as perfect in flavour, and as pronounced in the ancient aroma of Irish Whiskey so dear to to the hearts of connoisseurs,as one could possibly desire and we found a small flask of it very useful afterwards on our travels." The last member of the family to sit on the board was Sir Thomas Talbot Power,who died in 1930,and with him the Power's Baronetcy. However, ownership remained in the family until 1966, and several descendants of his sisters remained at work with the company until recent times. In 1961, a Coffey still was installed in John's Lane Distillery, allowing the production of vodka and gin, in addition to the testing of grain whiskey for use in blended whiskey. This was a notable departure for the firm, as for many years the big Dublin distilling dynasties had shunned the use of Coffey stills, questioning if their output, grain whiskey could even be termed whiskey. However, with many of the Irish distilleries having closed in the early 20th century in part due to their failure to embrace a change in consumer preference towards blended whiskey, Powers were instrumental in convincing the remaining Irish distilleries to reconsider their stance on blended whiskey. In 1966, with the Irish whiskey industry still struggling following Prohibition in the United States, the Anglo-Irish Trade War and the rise of competition from Scotch whiskey, John Powers & Son joined forces with the only other remaining distillers in the Irish Republic, the Cork Distilleries Company and their Dublin rivals John Jameson & Son, to form Irish Distillers. Soon after, in a bold move, Irish Distillers decided to close all of their existing distilleries, and to consolidate production at a new purpose-built facility in Midleton (the New Midleton Distillery) alongside their existing Old Midleton Distillery. The new distillery opened in 1975, and a year later, production ceased at John's Lane Distillery and began anew in Cork, with Powers Gold Label and many other Irish whiskeys reformulated from single pot stills whiskeys to blends. In 1989, Irish Distillers itself became a subsidiary of Pernod-Ricard following a friendly takeover.Since the closure of the John's Lane distillery, many of the distillery buildings were demolished. However, some of the buildings have been incorporated into the National College of Art and Design, and are now protected structures. In addition, three of the distillery's pot stills were saved and now located in the college's Red Square.
     
  • 50cm x 60cm The Dubliners were quite simply one of the most famous Irish folk bands of all time.Founded in 1962,they enjoyed a 50 year career with the success of the band centred on their two lead singers,Luke Kelly and Ronnie Drew.They garnered massive international acclaim with their lively Irish folk songs,traditional street ballads and instrumentals eventually crossing over to mainstream culture by appearing on Top of the Pops in 1967 with "Seven Drunken Nights" which sold over 250000 singles in the UK alone.Later a number of collaborations with the Pogues saw them enter the UK singles charts again on another 2 occasions.Instrumental in popularising Irish folk music abroad ,they influenced many generations of Irish bands and covers of Irish ballads such as Raglan Road and the Auld Triangle by Luke Kelly and Ronnie Drew tend to be regarded as definitive versions.They also enjoyed a hard drinking and partying image as can be seen by many collaborations with alcohol advertising campaigns etc  
     
  • 44cm x 33cm  Limerick In 1791 James Power, an innkeeper from Dublin, established a small distillery at his public house at 109 Thomas St., Dublin. The distillery, which had an output of about 6,000 gallons in its first year of operation, initially traded as James Power and Son, but by 1822 had become John Power & Son, and had moved to a new premises at John's Lane, a side street off Thomas Street. At the time the distillery had three pot stills, though only one, a 500-gallon still is thought to have been in use. Following reform of the distilling laws in 1823, the distillery expanded rapidly. In 1827, production was reported at 160,270 gallons,and by 1833 had grown to 300,000 gallons per annum. As the distillery grew, so too did the stature of the family. In 1841, John Power, grandson of the founder was awarded a baronet, a hereditary title. In 1855, his son Sir James Power, laid the foundation stone for the O'Connell Monument, and in 1859 became High Sheriff of Dublin. In 1871, the distillery was expanded and rebuilt in the Victorian style, becoming one of the most impressive sights in Dublin.After expansion, output at the distillery rose to 700,000 gallons per annum, and by the 1880s, had reached about 900,000 gallons per annum, at which point the distillery covered over six acres of central Dublin, and had a staff of about 300 people.
    The Still House at John's Lane Distillery, as it looked when Alfred Barnard visited in the 1800s.
      During this period, when the Dublin whiskey distilleries were amongst the largest in the world, the family run firms of John Powers, along with John Jameson, William Jameson, and George Roe, (collectively known as the "Big Four") came to dominate the Irish distilling landscape, introducing several innovations. In 1886, John Power & Son began bottling their own whiskey, rather than following the practice customary at the time, of selling whiskey directly to merchants and bonders who would bottle it themselves. They were the first Dublin distillery to do so, and one of the first in the world.A gold label adorned each bottle and it was from these that the whiskey got the name Powers Gold Label. When Alfred Barnard, the British historian visited John's Lane in the late 1880s, he noted the elegance and cleanliness of the buildings, and the modernity of the distillery, describing it as "about as complete a work as it is possible to find anywhere". At the time of his visit, the distillery was home to five pot stills, two of which with capacities of 25,000 gallons, were amongst the largest ever built.In addition, Barnard was high in his praise for Powers whiskey, noting:"The old make, which we drank with our luncheon was delicious and finer than anything we had hitherto tasted.It was as perfect in flavour, and as pronounced in the ancient aroma of Irish Whiskey so dear to to the hearts of connoisseurs,as one could possibly desire and we found a small flask of it very useful afterwards on our travels." The last member of the family to sit on the board was Sir Thomas Talbot Power,who died in 1930,and with him the Power's Baronetcy. However, ownership remained in the family until 1966, and several descendants of his sisters remained at work with the company until recent times. In 1961, a Coffey still was installed in John's Lane Distillery, allowing the production of vodka and gin, in addition to the testing of grain whiskey for use in blended whiskey. This was a notable departure for the firm, as for many years the big Dublin distilling dynasties had shunned the use of Coffey stills, questioning if their output, grain whiskey could even be termed whiskey. However, with many of the Irish distilleries having closed in the early 20th century in part due to their failure to embrace a change in consumer preference towards blended whiskey, Powers were instrumental in convincing the remaining Irish distilleries to reconsider their stance on blended whiskey. In 1966, with the Irish whiskey industry still struggling following Prohibition in the United States, the Anglo-Irish Trade War and the rise of competition from Scotch whiskey, John Powers & Son joined forces with the only other remaining distillers in the Irish Republic, the Cork Distilleries Company and their Dublin rivals John Jameson & Son, to form Irish Distillers. Soon after, in a bold move, Irish Distillers decided to close all of their existing distilleries, and to consolidate production at a new purpose-built facility in Midleton (the New Midleton Distillery) alongside their existing Old Midleton Distillery. The new distillery opened in 1975, and a year later, production ceased at John's Lane Distillery and began anew in Cork, with Powers Gold Label and many other Irish whiskeys reformulated from single pot stills whiskeys to blends. In 1989, Irish Distillers itself became a subsidiary of Pernod-Ricard following a friendly takeover.Since the closure of the John's Lane distillery, many of the distillery buildings were demolished. However, some of the buildings have been incorporated into the National College of Art and Design, and are now protected structures. In addition, three of the distillery's pot stills were saved and now located in the college's Red Square.
     
  • 45cm x 34cm
    The Tullamore Distillery was founded in 1829 by Michael Molloy, in Tullamore, County Offaly, Ireland. When Molloy dead, in 1846, the distillery passed into the hands of one of his five nephews, Bernard Daly, and under the general management of Daniel E. Williams. 40 years later, in 1887, Bernard Daly died, and Tullamore Distillery passed to his son Captain Bernard Daly, who left, as always, the running of the distillery to Daniel E. Williams. Under Daniel E. Williams, the Tullamore Distillery expanded and prospered, lunching the whiskey which still bears his initials, Tullamore D.E.W. Williams was very resourceful and brought electricity to Tullamore in 1893. He installed telephones and motorised automobiles in the distillery.   In 1903, the distillery was incorporated into a company under the name B Daly & Co. Ltd., of which both Daly and Williams had shares. The Tullamore Distillery, finally, came under complete control of Williams family in 1931. From 1925 to 1937, due to the advent of competition and to cut costs, Tullamore Distillery was temporarily mothballed. In the 1940s, Desmond, the grandson of Daniel E. Williams, began into alternative products, and with whiskey sales still languishing, the company decided to focus its resources on the liqueur Irish Mist. Therefore, distilling operations ceased in Tullamore in 1954, and production was temporarily moved to Power's Distillery in Dublin, and was later moved to Midleton Distillery and Bushmill's Distillery. William Grant & Sons acquired Tullamore brand in 2010 and, in March 2012, they announced that they were in the final stages of negotiations to acquire a site at Clonminch, situated on the outskirts of Tullamore. Construction of a new distillery began in May 2013 and in autumn 2014, the distillery was ready to start production in its ancestral home of Tullamore. The construction will be executed in three phases where the first was a pot still distillery with the possibility to distil 1,8 million litres per year. In early 2016, it was increased to 3,6 million litres by the addition of more stills and washbacks. Finally, a grain distillery and bottling plant were added in 2017. Tullamore can now produce all three components of its Tullamore D.E.W. blended whiskey on-site.
    • 1829 Tullamore Distillery was founded by Michael Molloy, in Tullamore, County Offaly, Ireland
    • 1846 Molloy dead and the distillery passed into the hands of one of his five nephews, Bernard Daly
    • 1887 Bernard Daly dead and Tullamore Distillery passed to his son Captain B. Daly
    • 1893 Williams brought electricity to Tullamore
    • 1903 The distillery was incorporate under tha name B Daly & Co. Ltd.
    • 1925-1937 Tullamore Distillery was temporarily closed
    • 1931 Tullamore came under complete control of Williams family
    • 1954 The old Tullamore Distillery closed and production was transferred to the Midleton Distillery
    • 2010 The brand was purchased by William Grant & Sons, who invested €35 million in the construction of the new Tullamore Distillery
    • 2014 The new Tullamore Distillery opened
  • 64cm x 50cm John Jameson was originally a lawyer from Alloa in Scotland before he founded his eponymous distillery in Dublin in 1780.Prevoius to this he had made the wise move of marrying Margaret Haig (1753–1815) in 1768,one of the simple reasons being Margaret was the eldest daughter of John Haig, the famous whisky distiller in Scotland. John and Margaret had eight sons and eight daughters, a family of 16 children. Portraits of the couple by Sir Henry Raeburn are on display in the National Gallery of Ireland. John Jameson joined the Convivial Lodge No. 202, of the Dublin Freemasons on the 24th June 1774 and in 1780, Irish whiskey distillation began at Bow Street. In 1805, he was joined by his son John Jameson II who took over the family business that year and for the next 41 years, John Jameson II built up the business before handing over to his son John Jameson the 3rd in 1851. In 1901, the Company was formally incorporated as John Jameson and Son Ltd. Four of John Jameson’s sons followed his footsteps in distilling in Ireland, John Jameson II (1773 – 1851) at Bow Street, William and James Jameson at Marrowbone Lane in Dublin (where they partnered their Stein relations, calling their business Jameson and Stein, before settling on William Jameson & Co.). The fourth of Jameson's sons, Andrew, who had a small distillery at Enniscorthy, Co. Wexford, was the grandfather of Guglielmo Marconi, inventor of wireless telegraphy. Marconi’s mother was Annie Jameson, Andrew’s daughter. John Jameson’s eldest son, Robert took over his father’s legal business in Alloa. The Jamesons became the most important distilling family in Ireland, despite rivalry between the Bow Street and Marrowbone Lane distilleries. By the turn of the 19th century, it was the second largest producer in Ireland and one of the largest in the world, producing 1,000,000 gallons annually. Dublin at the time was the centre of world whiskey production. It was the second most popular spirit in the world after rum and internationally Jameson had by 1805 become the world's number one whiskey. Today, Jameson is the world's third largest single-distillery whiskey. Historical events, for a time, set the company back. The temperance movement in Ireland had an enormous impact domestically but the two key events that affected Jameson were the Irish War of Independence and subsequent trade war with the British which denied Jameson the export markets of the Commonwealth, and shortly thereafter, the introduction of prohibition in the United States. While Scottish brands could easily slip across the Canada–US border, Jameson was excluded from its biggest market for many years.
    Historical pot still at the Jameson distillery in Cork
    The introduction of column stills by the Scottish blenders in the mid-19th-century enabled increased production that the Irish, still making labour-intensive single pot still whiskey, could not compete with. There was a legal enquiry somewhere in 1908 to deal with the trade definition of whiskey. The Scottish producers won within some jurisdictions, and blends became recognised in the law of that jurisdiction as whiskey. The Irish in general, and Jameson in particular, continued with the traditional pot still production process for many years.In 1966 John Jameson merged with Cork Distillers and John Powers to form the Irish Distillers Group. In 1976, the Dublin whiskey distilleries of Jameson in Bow Street and in John's Lane were closed following the opening of a New Midleton Distillery by Irish Distillers outside Cork. The Midleton Distillery now produces much of the Irish whiskey sold in Ireland under the Jameson, Midleton, Powers, Redbreast, Spot and Paddy labels. The new facility adjoins the Old Midleton Distillery, the original home of the Paddy label, which is now home to the Jameson Experience Visitor Centre and the Irish Whiskey Academy. The Jameson brand was acquired by the French drinks conglomerate Pernod Ricard in 1988, when it bought Irish Distillers. The old Jameson Distillery in Bow Street near Smithfield in Dublin now serves as a museum which offers tours and tastings. The distillery, which is historical in nature and no longer produces whiskey on site, went through a $12.6 million renovation that was concluded in March 2016, and is now a focal part of Ireland's strategy to raise the number of whiskey tourists, which stood at 600,000 in 2017.Bow Street also now has a fully functioning Maturation Warehouse within its walls since the 2016 renovation. It is here that Jameson 18 Bow Street is finished before being bottled at Cask Strength. In 2008, The Local, an Irish pub in Minneapolis, sold 671 cases of Jameson (22 bottles a day),making it the largest server of Jameson's in the world – a title it
  • 45cm x 60cm   Anticipation is an Irish advertisement launched by Guinness plc in 1994 to promote Guinness-brand draught stout. The advert, which appeared in print, posters, and cinema and television spots, was conceived by Irish advertising agency Arks, and starred relatively unknown Irish actor Joe McKinney as the 'Dancing Man' and Gordon Winter as the barman. It was the final part of the "Guinness Time" advertising campaign, which had been running in Ireland since the late 1980s. The advert was credited with increasing Guinness' sales, market share and brand awareness figures. However, controversy arose following claims of plagiarism raised by British director Mehdi Norowzian, who launched an unsuccessful lawsuit in 1998 seeking remuneration for the use of techniques and style from his 1992 short film Joy.

    Sequence

    The low-budget ad featured only two characters: a patron of a pub and the barman serving him. The patron (McKinney) orders a pint of Guinness stout and, while waiting for the pint to be poured, carries out a series of quirky dancing movements with the settling pint in the foreground, to the amusement of the barman (Winter). The piece ends with the patron taking his first sip of the freshly poured pint overlaid by the Guinness advertising slogan "No time like Guinness Time". The advert is set to Guaglione by Pérez Prado, and makes heavy use of jump cutting from a static camera to allow the dancer to make a series of movements that could not be achieved in reality.

    Reception

    The distinctive jump cut editing techniques of Anticipation won the commercial critical acclaim and several awards from within the advertising industry, including the 1995 Institute of Creative Advertising & Design craft award for editing as well as a Gold Medal for editing and a Golden Shark award at the Kinsale International Advertising Festival. The success of the campaign led Guinness to re-broadcast it in the United Kingdom in 1995, as a transition between the campaign "The Man With the Guinness"/"Pure Genius", which had just concluded with Chain, and its new "Black and White" campaign, still in development.Though Chain was to be the last in the Pure Genius campaign, Anticipationwas tagged with the Pure Genius slogan in the UK instead of There's No Time Like Guinness Time. As a result of its featuring in the spot, Pérez Prado's Guaglione reached the Number 1 spot in the Irish music charts,and Number 2 in the British Top 40.

    Lawsuit

    In 1992, British director Mehdi Norowzian submitted a show reel containing a number of short examples of his work to several prospective employers, including the Irish advertising agency Arks Ltd., in the hopes of being taken on to direct one or more of their commercials. Included on the reel was a short piece entitled Joy, which was shot using a static camera on a London rooftop and comprised a jump cut sequence of a man performing an extended dance of exuberance against a plain canvas background. Arks Ltd. were contracted by Guinness to produce an advertisement to run in Ireland. Among the ideas proposed was one based on a scene from the cinematic version of Roddy Doyle's novel, The Snapper, where a man rushes into a pub to celebrate the birth of his grandson with a pint of Guinness. The artistic director at Arks, thinking of possible ways to build on the concept, recalled Norowzian's submitted reel and came up with a script and storyboard based on Joy to present to Guinness. The idea was accepted, and Arks approached Norowzian to direct the commercial. Norowzian refused, as he was unwilling to simply "commercialise" an old idea, and wanted to create something new. The agency then took on Richie Smyth as director, urging him to create something "with an atmosphere broadly similar to that portrayed in Joy". Feeling that the original storyboard was too close to Joy, a new one was prepared. The result was Anticipation. Following the broadcast of the television spot in 1994, Norowzian lodged a complaint and ultimately a lawsuit against Arks Ltd. and Guinness, claiming that Anticipation breached his copyrights and accusing the agency of passing off. The plaintiff's claim for copyright infringement were based on a passage in the Copyright, Designs and Patents Act 1988defining a dramatic work as including "recordings of a work of dance or mime", and that Anticipation was, or included, a copy of a substantial part of Joy. The case reached the High Court in 1997, where the claim of passing off was dropped. On 17 July 1998, Justice Rattee rendered his judgment that the jump cutting techniques used in Joy produced something qualitatively different from a recording of a dance or mime routine and that, as such, Joy was not in itself a dramatic work. It was therefore defined as an entrepreneurial work, a status which confers protection over only the physical recording of a work rather than the work itself. He also ruled that Anticipation did not reproduce either the whole or part of Joy. The decision was appealed, but while the Court of Appeal unanimously held that the content of a film (including the use of film and editing techniques) could enjoy copyright protection as a dramatic work, the presiding Justices ruled that Anticipation did not significantly copy any portion of Joy and dismissed the case. Ultimately, Norowzian was ordered to pay £200,000 in legal costs.As a result of the case, the Institute of Contemporary Arts called for reform of copyright law in the United Kingdom.

    Legacy

    Actor Joe McKinney spent 1994–6 making personal appearances around Europe publicising Guinness. The lifestyle became too hectic and he gave up alcohol in 1997.He found it difficult to secure other roles due to typecasting as "the Guinness man", spending time in the US where the ad had not been broadcast.
    A comparison of two frames from Anticipation with their respective versions in Eskimo.
    As one of the most recognisable Guinness advertisements of the 1990s, Anticipation has been mimicked or parodied in a number of more recent Guinness campaigns, including the Irish Waiting spot in 2004 promoting cans of Guinness draught beer,and director JJ Keith's British Eskimo commercial, which was part of an extended campaign promoting Guinness Extra Cold in summer 2004 and 2005. In March 2009, Guinness announced that Anticipation would be aired again as part of a "Classic Ads" campaign to mark the brewery's 250th anniversary. Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
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