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Dimensions : 20x 35cm Dublin Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
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Dimensions : 20x 35cm Dublin Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
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Dimensions : 20x 35cm Dublin Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
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Dimensions : 20x 35cm Dublin Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
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24cm x 30cm
1857 Successful from the start
W & A Gilbey was founded in 1857 and began in small basement cellars at the corner of Oxford Street and Berwick Street in London. Gilbeys benefitted greatly from the introduction of the off-licence system introduced in 1860 and a commercial agreement between Britain and France in 1861, following which, the British Prime Minister Gladstone reduced duty on French wines from 12 shillings to 2 shillings. Gilbeys were successful from the start and, within a couple of years, had branches in Dublin, Belfast and Edinburgh.1861 Wine importers and distillers
By 1861 Gilbeys had premises at 31 Upper Sackville Street in Dublin (now called O’Connell Street), and were described as wine importers and distillers. They carried stocks of over 140 different wines and held between 700 and 1,000 wine casks under bond.1866 A distinctive brand
In 1866, the company moved to new offices and stores at 46 & 47 Upper Sackville Street in the centre of Dublin (now O’Connell Street), which contained their own vaults. The buildings were previously the premises of Sneyd, French and Barton. The premises had its own tasting room and a small still for determining the alcoholic strength of wines and spirits. Gilbeys had their own patented bottle cases which could be easily stacked, a state of the art bottle washing machine and by this time, wax seals were replaced with their patented capsule seal. Gilbeys sold all their wines and spirits directly to consumers under their own distinctive brand.1874 300,000 Gallons in bond
Initially famous for their wines, spirits were becoming a greater part of Gilbey’s business. By 1874, Gilbeys held a stock in bond of over 300,000 gallons of whiskey sourced from “the most celebrated Dublin Distilleries”. The proprietary brand at this time was Gilbey’s Castle Whiskey. They sold three main brands Castle U P Irish Whiskey 33% under proof (u.p.), Castle U V Irish Whiskey 17% u.p. and Castle D O Irish Whiskey at full proof strength.1875 996,000 Bottles a year
At this point Gilbey’s held the largest stocks of Irish whiskey, outside of the distilleries themselves, of any company in the world. In 1875 they were selling 83,000 cases of Irish whiskey compared with only 38,000 of Scotch, a reflection of the pre-eminence of Irish Whiskey at the time. -
50cm x 40cm Limerick John Jameson was originally a lawyer from Alloa in Scotland before he founded his eponymous distillery in Dublin in 1780.Prevoius to this he had made the wise move of marrying Margaret Haig (1753–1815) in 1768,one of the simple reasons being Margaret was the eldest daughter of John Haig, the famous whisky distiller in Scotland. John and Margaret had eight sons and eight daughters, a family of 16 children. Portraits of the couple by Sir Henry Raeburn are on display in the National Gallery of Ireland. John Jameson joined the Convivial Lodge No. 202, of the Dublin Freemasons on the 24th June 1774 and in 1780, Irish whiskey distillation began at Bow Street. In 1805, he was joined by his son John Jameson II who took over the family business that year and for the next 41 years, John Jameson II built up the business before handing over to his son John Jameson the 3rd in 1851. In 1901, the Company was formally incorporated as John Jameson and Son Ltd. Four of John Jameson’s sons followed his footsteps in distilling in Ireland, John Jameson II (1773 – 1851) at Bow Street, William and James Jameson at Marrowbone Lane in Dublin (where they partnered their Stein relations, calling their business Jameson and Stein, before settling on William Jameson & Co.). The fourth of Jameson's sons, Andrew, who had a small distillery at Enniscorthy, Co. Wexford, was the grandfather of Guglielmo Marconi, inventor of wireless telegraphy. Marconi’s mother was Annie Jameson, Andrew’s daughter. John Jameson’s eldest son, Robert took over his father’s legal business in Alloa. The Jamesons became the most important distilling family in Ireland, despite rivalry between the Bow Street and Marrowbone Lane distilleries. By the turn of the 19th century, it was the second largest producer in Ireland and one of the largest in the world, producing 1,000,000 gallons annually. Dublin at the time was the centre of world whiskey production. It was the second most popular spirit in the world after rum and internationally Jameson had by 1805 become the world's number one whiskey. Today, Jameson is the world's third largest single-distillery whiskey. Historical events, for a time, set the company back. The temperance movement in Ireland had an enormous impact domestically but the two key events that affected Jameson were the Irish War of Independence and subsequent trade war with the British which denied Jameson the export markets of the Commonwealth, and shortly thereafter, the introduction of prohibition in the United States. While Scottish brands could easily slip across the Canada–US border, Jameson was excluded from its biggest market for many years. The introduction of column stills by the Scottish blenders in the mid-19th-century enabled increased production that the Irish, still making labour-intensive single pot still whiskey, could not compete with. There was a legal enquiry somewhere in 1908 to deal with the trade definition of whiskey. The Scottish producers won within some jurisdictions, and blends became recognised in the law of that jurisdiction as whiskey. The Irish in general, and Jameson in particular, continued with the traditional pot still production process for many years.In 1966 John Jameson merged with Cork Distillers and John Powers to form the Irish Distillers Group. In 1976, the Dublin whiskey distilleries of Jameson in Bow Street and in John's Lane were closed following the opening of a New Midleton Distillery by Irish Distillers outside Cork. The Midleton Distillery now produces much of the Irish whiskey sold in Ireland under the Jameson, Midleton, Powers, Redbreast, Spot and Paddy labels. The new facility adjoins the Old Midleton Distillery, the original home of the Paddy label, which is now home to the Jameson Experience Visitor Centre and the Irish Whiskey Academy. The Jameson brand was acquired by the French drinks conglomerate Pernod Ricard in 1988, when it bought Irish Distillers. The old Jameson Distillery in Bow Street near Smithfield in Dublin now serves as a museum which offers tours and tastings. The distillery, which is historical in nature and no longer produces whiskey on site, went through a $12.6 million renovation that was concluded in March 2016, and is now a focal part of Ireland's strategy to raise the number of whiskey tourists, which stood at 600,000 in 2017.Bow Street also now has a fully functioning Maturation Warehouse within its walls since the 2016 renovation. It is here that Jameson 18 Bow Street is finished before being bottled at Cask Strength. In 2008, The Local, an Irish pub in Minneapolis, sold 671 cases of Jameson (22 bottles a day),making it the largest server of Jameson's in the world – a title it maintained for four consecutive years.
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40cm x 34cm Limerick Sullivan’s Brewing Company opened for business over three hundred years ago in The Maltings on James’s Street, smack bang in the middle of Kilkenny City.
Up until the early 1700s, brewing on a large scale was a rarity, this resulted in many small breweries springing up all around the country, with little or no consistency in the beer that was being produced. Back then, to guarantee that each pint was as good as the last, required brewing on a bigger, more exacting scale.
Enter Mr. Sullivan, a man of high morals, integrity and a good nose for great beer. Through his belief and hard work he established a brewery the likes of which had never been seen in Kilkenny. He only used the very best local ingredients and the very best brewing methods to ensure that every barrel of Sullivan’s Red Ale that left his brewery was as good as the one that had gone before.
Richard Sullivan was elected to represent the people of Kilkenny in the 1820s. This supposedly put one well-known Irish political figure’s nose well and truly out of joint – Daniel O’Connell.After one particularly heated parliamentary quarrel, O’Connell even called a boycott of Sullivan’s Ale by the people of Kilkenny. But you’ll know if you’ve ever had a pint of Sullivan’s Red Ale in front of you that it can be very hard to resist, and the boycott was soon called off.
Despite this rocky start, Richard and Daniel went on to become firm friends. So good in fact, that when O’Connell was stripped of his seat in Parliament due to some underhand dealings, Sullivan was one of the few who had his back. He wrote to Daniel and offered him his seat to ensure that O’Connell’s Catholic Emancipation Act would get through Parliament.
1802MIXING BUSINESS AND POLITICSGOOD WILL, KINDNESS AND HOT SOUP
1880 was the year of ‘The Great Sullivan’s Brewery Fire’, a day that has gone down in legend among the people of Kilkenny.The story goes that the Sullivan Family took the day off brewing to attend the funeral of a recently departed family friend in a Kilkenny hilltop chapel. Leaving a funeral before all the formalities were completed was the height of bad manners. The Sullivans could see the brewery ablaze from the hillside, but could do nothing about it.
As the first flames began to lick the outside of the brewery, the alarm was raised and the local fire brigade was sent for. But The Kilkenny Fire Brigade consisted of a few volunteers, a horse and a cart and a useless, leaking hose. Due to all their good deeds over the years, the Sullivans were a tremendously popular family in Kilkenny, so men, women and children from far and wide rallied together and grabbed the nearest buckets, pales and pots, filling them with water and battling the fire. Within an hour the fire was under control and the brewery was saved, all because a community came together.
1880A COMMUNITY WORKING TOGETH1918
BLACK SHEEP AND THE LOST WAGER
After Sullivan’s Brewery closed for the final time in the early 1900s the tales of the good deeds of this Sullivan Family began to fade into memory.
Over the coming decades, the independent breweries that were once synonymous with Kilkenny began to drop off one by one, until its final working brewery sadly closed its doors in 2013. However, there wasn’t long to wait for a change of fortunes for Kilkenny-brewed ale, as 2016 saw two great families coming together to return traditional Irish brewing to its spiritual home.
The Smithwick Family in partnership with direct descendants of the Sullivan Family had a vision to re-open the once-great brewery in the city where it all began. They enlisted the help of Ian Hamilton, one of Ireland’s most eminent contemporary master-brewers. Together they are bringing artisan brewing back to Kilkenny.
If people thought that brewing in Kilkenny was dead and buried, they are in for a rude awakening…
2016
TWO GREAT FAMILIES AND THE RETURN OF SULLIVANS
WE’RE BACK AND HERE TO STAY
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40cm x 34cm Limerickessrs Robert Perry & Son Limited were registered as a limited company in 1877, but the brewery dates back to 1800 when it was started by the Perry family. The brewery was located in Rathdowney, county Laois. In connection with the Brewery were extensive maltings, with branches at Donaghmore, Brosna and Roscrea, and only Irish barley was used. It is claimed that they were the first brewer to chill and filter ale in around 1900. A unique feature of the business is the brewing of non-deposit ale under sole rights for Ireland and the company has the distinction of holding a Royal warrant as brewers to Queen Victoria. From 1950 their trade deteriorated and losses were incurred. The Dixon family (Green's of Luton and subsequently Flowers) had a controlling interest. In 1956 Captain T.R. Dixon acquired the entire share capital of the company. In the same year, they were receiving assistance from Flowers in the form of a second hand plant to produce chilled and filtered beers. In June 1957 Cherry's Breweries Limited bought out a quantity of ordinary and preference stock. In August 1959 Cherry's made a successful offer for the outstanding stock, and Perry's became a wholly owned subsidiary of Cherry's Breweries Limited. In 1965 they were owned by Cherry's Breweries Limited (held by AGS(D) and IAB). The directors were D.O. Williams (Assistant Managing Director of AGS(D)), A.C. Parker and J.D. Hudson. The secretary was N.J. McCullough (he also held the position of accountant), the brewer W.St.J. Mitchell. They employed 5 male office staff, 37 male employees in the brewery and maltings and 8 drivers. The products included: Perry's India Pale Ale, Perry's Pale Ale, Perry's XX Ale, Perry's X Ale. There were no trademarks held.
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Its been hell for leather Guinness Hurling advert from the 90s. Dromkeen Co Limerick Dimensions : 65cm x55 cm " It was not until 1994 that the GAA decided that the football championship would benefit from bringing on a title sponsor in Bank of Ireland. Although an equivalent offer had been on the table for the hurling championship, Central Council pushed the plate away.Though the name of the potential sponsor wasn’t explicitly made public, everyone knew it was Guinness. More to the point, everyone knew why Central Council wouldn’t bite. As Mulvihill himself noted in his report to Congress, the offer was declined on the basis that “Central Council did not want an alcoholic drinks company associated with a major GAA competition”. As it turned out, Central Council had been deadlocked on the issue and it was the casting vote of then president Peter Quinn that put the kibosh on a deal with Guinness. Mulvihill’s disappointment was far from hidden, since he saw the wider damage caused by turning up the GAA nose at Guinness’s advances. “The unfortunate aspect of the situation,” he wrote, “is that hurling needs support on the promotion of the game much more than football.” Though it took the point of a bayonet to make them go for it, the GAA submitted in the end and on the day after the league final in 1995 , a three-year partnership with Guinness was announced. The deal would be worth £1 million a year, with half going to the sport and half going to the competition in the shape of marketing. That last bit was key. Guinness came up with a marketing campaign that fairly scorched across the general consciousness. Billboards screeched out slogans that feel almost corny at this remove but made a huge impact at the same time . This man can level whole counties in one second flat. This man can reach speeds of 100mph. This man can break hearts at 70 yards Its been Hell for Leather. Of course, all the marketing in the world can only do so much. Without a story to go alongside, the Guinness campaign might be forgotten now – or worse, remembered as an overblown blast of hot air dreamed up in some modish ad agency above in Dublin.Until the Clare hurlers came along and changed everything." Malachy Clerkin Irish Times GAA Correspondent Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
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Its been hell for leather Guinness Hurling advert from the 90s. Dromkeen Co Limerick Dimensions : 65cm x 55cm Glazed " It was not until 1994 that the GAA decided that the football championship would benefit from bringing on a title sponsor in Bank of Ireland. Although an equivalent offer had been on the table for the hurling championship, Central Council pushed the plate away.Though the name of the potential sponsor wasn’t explicitly made public, everyone knew it was Guinness. More to the point, everyone knew why Central Council wouldn’t bite. As Mulvihill himself noted in his report to Congress, the offer was declined on the basis that “Central Council did not want an alcoholic drinks company associated with a major GAA competition”. As it turned out, Central Council had been deadlocked on the issue and it was the casting vote of then president Peter Quinn that put the kibosh on a deal with Guinness. Mulvihill’s disappointment was far from hidden, since he saw the wider damage caused by turning up the GAA nose at Guinness’s advances. “The unfortunate aspect of the situation,” he wrote, “is that hurling needs support on the promotion of the game much more than football.” Though it took the point of a bayonet to make them go for it, the GAA submitted in the end and on the day after the league final in 1995 , a three-year partnership with Guinness was announced. The deal would be worth £1 million a year, with half going to the sport and half going to the competition in the shape of marketing. That last bit was key. Guinness came up with a marketing campaign that fairly scorched across the general consciousness. Billboards screeched out slogans that feel almost corny at this remove but made a huge impact at the same time . This man can level whole counties in one second flat. This man can reach speeds of 100mph. This man can break hearts at 70 yards Its been Hell for Leather. Of course, all the marketing in the world can only do so much. Without a story to go alongside, the Guinness campaign might be forgotten now – or worse, remembered as an overblown blast of hot air dreamed up in some modish ad agency above in Dublin.Until the Clare hurlers came along and changed everything." Malachy Clerkin Irish Times GAA Correspondent Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
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40cm x 34cm LimerickUnfashionably – even eccentrically – bred, and strangely marked, he was a two-year-old of exceptional merit, a champion sire and, despite being sub-fertile and retired early from stud duties, he wielded tremendous influence on the breed. A racehorse of blinding speed, though bred to stay extreme distances. A stallion colossus who proved the cornerstone of an everlasting host of equine celebrities from flying machines to Grand National winners. The supreme nonpareil giant of turf history known as The Tetrarch was truly a freak of nature and, in his esteemed trainer’s words, “there will never be his likes again”.THE TETRARCH
Early Years
Edward "Cub" KennedyBorn in 1911 on April 22nd at Edward “Cub” Kennedy’s Straffan Station Stud in Kildare, not far from where the present Goffs Sales complex is located. The Tetrarch was born chesnut with black “Bend Or spots” (so called after his Derby winning great-grandsire) which later transformed into his famous grey with splotches of white coat, that saddled him with the nickname “The Rocking Horse”. Every grey horse must have at least one grey parent and The Tetrarch inherited his colour from his sire. A direct line of his grey ancestors can be traced, like all grey thoroughbreds, back to one grey stallion in the original Weatherbys Stud Book named Alcocks Arabian, who was born around the turn of the 18th century and had his origins in Syria. When Cub Kennedy hastily arranged liaison of Roi Herode and Vahren in the late spring of 1910, he had been obsessed with the idea of reviving the apparently moribund male line of Herod. Could there be a more aptly named stallion for the job than Roi Herode? It was already nearly three months into the breeding season when Kennedy purchased his new stallion and he had little chance of attracting many outside mares, but he did have a couple due to foal late himself, one being Vahren. Kennedy decided to send the young Tetrarch to the 1912 Doncaster yearling sales and he knew that for make and shape there would be few to match him. Atty Persse duly had to go to 1,300gns to secure the colt for his patron Dermot McCalmont. When his jockey Steve Donoghue first saw him he described The Tetrarch as “a sort of elephant grey with big blotches, as though someone had splashed him with handfuls of wet lime”. However, once his brilliance on the racecourse became apparent, it wasn’t long before “The Rocking Horse” became “The Spotted Wonder”, a name that one hundred years on still resonates with horse racing aficionados around the world.THE TETRARCHRacing Career
The Tetrarch winning the Woodcote Stakes at EpsomAt the age of two The Tetrarch had developed into a magnificent individual and was showing phenomenal speed on the gallops. He made his first public appearance in a novice plate at Newmarket on April 17th 1913 – just five days short of his birthday and blew his twenty rivals away to win “in a canter” by 4 lengths. His second appearance was in the Woodcote Stakes at Epsom, traditionally the first six furlong juvenile race of the season, occurred the day before suffragette Emily Davison was fatally injured in the Derby. The Tetrarch took the race in hand rounding Tattenham Corner and won easily by three lengths, according to the British Bloodstock Review, “It was generally agreed that not since the days of Pretty Polly had a two-year-old accomplished a more impressive performance.” The Coventry Stakes at Royal Ascot was next, then run at five furlongs, and The Tetrarch won pulling up “with his mouth open”, his closest competitor trailed in 10 lengths behind. On July 19th to packed stands, he lined up for Britian’s richest two year old race, the National Breeders’ Produce Stakes (now the National Stakes) at Sandown. This was the only time The Tetrarch came close to defeat, scrambling home by a neck conceding 17 lbs to the runner-up. What onlookers didn’t know, as poor visibility obscured the view from the stands, was that The Tetrarch was severely hindered at the start. This is an account from jockey Steve Donoghue’s biography, “As the tapes went up, The Tetrarch got some of them tangled in his mouth, causing him to rear. On coming down he cannoned against another horse and fell to his knees. Although his plight had seemed hopeless, Steve set off in pursuit. The Tetrarch almost lifted him out of the saddle with his supercharged power as he came nearer and near his rivals with every stride”. Just twelve days later The Tetrarch stepped back up in distance to six furlongs at Glorious Goodwood for the Rous Memorial Stakes where he easily accounted for subsequent 1,000 Guineas and Oaks winner Princess Dorrie (in receipt of 13 lbs). He went on winning, the Champion Breeders Foal Stakes at Derby by four lengths, and what transpired to be his swansong in the Champagne Stakes at Doncaster by three lengths, where The Tetrarch treated Stornoway, his only credible rival for two-year-old honours, with contempt. Stornoway had previously won the Gimcrack and Norfolk (now Flying Childers) Stakes. His season was not meant to end there, but on the day before his intended start in the Imperial Produce Stakes at Kempton he struck into his off-fore fetlock joint, and was retired for the season. Crowned the Champion 2yo of 1913 and rated an unprecedented 10 lbs clear his nearest rival – that season’s Middle Park Stakes winner – The Tetrarch is still considered the greatest juvenile runner of all time. This view is backed by noted turf historians Tony Morris and John Randall, who rated the best juveniles of the 20th century in their book A Century of Champions, and have no doubt about which horse was top. Nearest to The Tetrarch, were Tudor Minstrel and The Tetrarch’s own son Tetratema.THE TETRARCHStud Career
The Tetrarch was retired in 1915 to stand at his specially-built stallion box and covering shed at an initial fee of 300 guineas. However, due to the meditative state he would enter into when presented a mare, his owner eventually described the champion as “monastic in the extreme”. He only got 130 foals altogether, of which 80 were winners, but with such a dearth of opportunity, it is truly remarkable the number of brilliant racehorses The Tetrarch sired. Champion Sire in 1919, with only two crops of racing age, he was third on the list in 1920 and 1923. As might have been expected, a majority of his best progeny were outstanding two-year olds and sprinters such as: Tetratema Champion Sire and Champion Racehorse at 2, 3 & 4 years Winner of 13 races including 2,000 Guineas, Middle Park Stakes, King’s Stand Stakes and July Cup Mumtaz Mahal Champion 2yo Winner of 10 races including the Nunthorpe Stakes, King George Stakes, Champagne Stakes, Queen Mary Stakes and Molecomb Stakes (both by 10 lengths) The Satrap Champion 2yo Winner of 4 races including Chesham Stakes, July Stakes and Richmond Stakes Moti Mahal Champion 2yo Filly Winner of 6 races including the Coronation Stakes Paola Winner of the Cheveley Park Stakes and Coronation Stakes Stefan the Great Champion Broodmare Sire in Great Britain & Ireland Winner of 2 races including the Middle Park PlateCaligula, the St. Leger winner of 1920The Tetrarch was also capable of siring top class winners over longer distances: Snow Maiden Winner of 6 races including the Irish Oaks and 3rd Irish Derby Caligula Winner of 3 races including the St. Leger, Ascot Derby (now King Edward VII Stakes) and 3rd St James’s Palace Stakes Polemarch A leading sire in Argentina with 6 Classic winners Winner of 5 races including the St. Leger, Gimcrack Stakes and 3rd Middle Park Plate Salmon Trout A leading sire in Brazil Winner of 6 races including St. Leger, Princess of Wales’s Stakes, Dewhurst Stakes and 2nd Gold Cup The Tetrarch was also the sire of : Chief Ruler Twice Champion Sire in New Zealand Tractor A leading sire in New Zealand Arch-Gift Sire of Irish 2,000 Guineas winner Double Arch Ethnarch Sire of the ancestresses of Mill Reef and Blushing GroomMumtaz MahalLegacy
Mumtaz MahalThe Tetrarch’s greatest legacy is undoubtedly through his daughter Mumtaz Mahal, purchased as a yearling for 9,100 guineas – the second highest price ever at the time – for the Aga Khan, such was her brilliant speed, she later became known as “The Flying Filly”. A champion 2yo on the track, she was to become one of the most influential broodmares of the 20th century. Her daughter Mumtaz Begum produced champion racehorse Nashrullah, who was a Champion sire in both Europe and the USA. His sons include Never Say Die, Nashua, Bold Ruler, Never Bend, Grey Sovereign and Red God. Her other efforts include champion 2yo filly Dodoma, who became the 4th dam of Shergar and Sun Princess, the dam of influential sire Royal Charger. Another daughter produced Abernant, champion 2yo and the greatest sprinter of modern times. Mumtaz Mahal best son was the Mirza, winner of the July and Coventry Stakes, who was seized by the Germans during invasion of Normandy in 1940, went on to numerous stakes winners including Skylarking ancestress of important sires Rahy, Singspiel and Devil’s Bag. Her other daughters Mah Mahal and Mah Iran, were also hugely influential. Mah Mahal’s son Mahmoud won the 1936 Derby in record time before being exported to America for stallion duties and becoming Champion Sire. His lasting legacy will be as the broodmare sire of Almahmoud – grandam of Northern Dancer. Her other descendants include French Champion Sire Arctic Tern, American Champion Sire Halo – sire of Japanese Champion Sire Sunday Silence, and Champion Australian and European Sire Danehill. Mah Iran was the second best two-year-old filly of 1941 and became the dam of Migoli, winner of the Prix de l’Arc de Triomphe, Eclipse Stakes, Champion Stakes, and second in the Derby. Migoli’s full-sister, Star of Iran produced the grey filly Petite Etoile, winner of the 1,000 Guineas, Oaks, Sussex Stakes, Champion Stakes and Coronation Cup. She is the fifth dam of Prix de l’Arc de Triomphe winner Zarkava. Other exceptional racehorses that descend directly from Mumtaz Mahal include Fillies’ Triple Crown winner Oh So Sharp, Champion Sprinter and Champion 3yo Habibti and Australian Champions Octagonal and Danewin.THE TETRARCHTetratemaLegacy
Tetratema, in his paddock at BallylinchBorn at Ballylinch in 1917, Tetratema was a winner of all his twelve starts over sprint distances but also won the 2,000 Guineas for good measure. After an incredible debut in the National Breeders’ Produce Stakes, he took in the Molecomb Stakes, Champagne Stakes, Imperial Produce Plate and Middle Park Stakes on the way to being crowned Champion 2yo. He began his 3yo career as the first grey to win the 2,000 Guineas since 1838, but failed to stay in both the Derby and Eclipse Stakes. Dropping back to sprint distances he won the (now discontinued) Fern Hill Stakes at Royal Ascot and the King George Stakes at Glorious Goodwood, where he accounted for 1,000 Guineas winner and exceptional sprinter Diadem. As a four year old he won the King’s Stand Stakes at Royal Ascot, before taking the July Cup at Newmarket and repeating his win in the King George Stakes. Tetratema made his swansong in the five furlong Snailwell Stakes at Newmarket before retiring to Ballylinch in 1922 at the same initial fee as his sire, 300 guineas.THE TETRARCHMr. JinksIn 1929, he emulated his sire by becoming Champion Sire – the same year his daughter Tiffin became Champion 2yo and his son Mr. Jinks was the highest rated colt. In all, Tetratema was a top 7 sire on 11 occasions. Tiffin Champion 2yo Winner of the Cheveley Park Stakes and July Cup Mr Jinks Champion 2yo Colt Winner of the July Stakes, 2,000 Guineas and St. James’s Palace Stakes Myrobella Champion 2yo Winner of the Champagne Stakes, King George Stakes and July Cup Foray Champion 2yo Winner of the July Stakes, Champagne Stakes and King’s Stand Stakes Fourth Hand Winner of the Windsor Castle Stakes and Irish 2,000 Guineas Royal Minstrel Winner of the St. James’s Palace Stakes, Cork and Orrey (now Diamond Jubilee) Stakes and Eclipse Stakes Four Course Winner of the July Stakes, Richmond Stakes, Gimcrack Stakes and 1,000 Guineas Theft Five time Champion Sire in Japan Winner of the Windsor Castle Stakes and Jersey Stakes -
60cm x 50cm Limerick The Dubliners were quite simply one of the most famous Irish folk bands of all time.Founded in 1962,they enjoyed a 50 year career with the success of the band centred on their two lead singers,Luke Kelly and Ronnie Drew.They garnered massive international acclaim with their lively Irish folk songs,traditional street ballads and instrumentals eventually crossing over to mainstream culture by appearing on Top of the Pops in 1967 with "Seven Drunken Nights" which sold over 250000 singles in the UK alone.Later a number of collaborations with the Pogues saw them enter the UK singles charts again on another 2 occasions.Instrumental in popularising Irish folk music abroad ,they influenced many generations of Irish bands and covers of Irish ballads such as Raglan Road and the Auld Triangle by Luke Kelly and Ronnie Drew tend to be regarded as definitive versions.They also enjoyed a hard drinking and partying image as can be seen by many collaborations with alcohol advertising campaigns etc