74cm x 38cm
Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
50cm x 65cm
Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
This Flying Column operated across the West Mayo area during the War of Independence. The photograph was taken shortly after the Carrowkennedy ambush on a RIC Barracks; the men are displaying the captured weapons.
On the 2nd June 1921 the West Mayo Flying Column ambushed British soldiers on the Westport to Leenane road. After the ambush they went on the run. While near Laherdane in the vicinity of Neiphin Mountain they were visited by Jack Leonard. Leonard was a photographer and a cousin of Michael Kilroy, who was the Officer in Command of the brigade and took the only photograph of the Flying Column that exists.
Old Bushmills Irish Whiskey advert- depicting the Cheshire Hunt .Officially the worlds oldest whiskey distillery- when in 1608 King James I granted Sir Thomas Phillips,landowner and Governor of Co Antrim,Ireland - a licence to distill.It was in 1784 when Mr Hugh Anderson registered the Old Bushmills Distillery and the Pot Still became its registered trademark, which is still a mark of genuine distinction to this day.
50cm x 65cm Belfast
The Bushmills area has a long tradition with distillation. According to one story, as far back as 1276, an early settler called Sir Robert Savage of Ards, before defeating the Irish in battle, fortified his troops with "a mighty drop of acqua vitae". In 1608, a licence was granted to Sir Thomas Phillips (Irish adventurer) by King James I to distil whiskey.
The Bushmills Old Distillery Company itself was not established until 1784 by Hugh Anderson. Bushmills suffered many lean years with numerous periods of closure with no record of the distillery being in operation in the official records both in 1802 and in 1822. In 1860 a Belfast spirit merchant named Jame McColgan and Patrick Corrigan bought the distillery; in 1880 they formed a limited company. In 1885, the original Bushmills buildings were destroyed by fire but the distillery was swiftly rebuilt. In 1890, a steamship owned and operated by the distillery, SS Bushmills, made its maiden voyage across the Atlantic to deliver Bushmills whiskey to America. It called at Philadelphiaand New York City before heading on to Singapore, Hong Kong, Shanghai and Yokohama.
In the early 20th century, the U.S. was a very important market for Bushmills (and other Irish Whiskey producers). American Prohibition in 1920 came as a large blow to the Irish Whiskey industry, but Bushmills managed to survive. Wilson Boyd, Bushmills' director at the time, predicted the end of prohibition and had large stores of whiskey ready to export. After the Second World War, the distillery was bought by Isaac Wolfson, and, in 1972, it was taken over by Irish Distillers, meaning that Irish Distillers controlled the production of all Irish whiskey at the time. In June 1988, Irish Distillers was bought by French liquor group Pernod Ricard.In June 2005, the distillery was bought by Diageo for £200 million. Diageo have also announced a large advertising campaign in order to regain a market share for Bushmills.In May 2008, the Bank of Ireland issued a new series of sterling banknotes in Northern Ireland which all feature an illustration of the Old Bushmills Distillery on the obverse side, replacing the previous notes series which depicted Queen's University of Belfast.
In November 2014 it was announced that Diageo had traded the Bushmills brand with Jose Cuervo in exchange for the 50% of the Don Julio brand of tequila that Diageo did not already own.
Bushmills whiskey range on display at the distillery
Bushmills Original – Irish whiskey blend sometimes called White Bush or Bushmills White Label. The grain whiskey is matured in American oak casks.
Black Bush – A blend with a significantly greater proportion of malt whiskey than the white label. It features malt whiskey aged in casks previously used for Spanish Oloroso sherry.
Red Bush – Like the Black Bush, this is a blend with a higher proportion of malt whiskey than the standard bottling, but in contrast the malt whiskey has been matured in ex-bourbon casks.
Bushmills 10 year single malt – Combines malt whiskeys aged at least 10 years in American bourbon or Oloroso sherry casks.
Bushmills Distillery Reserve 12 year single malt – exclusively available at the Old Bushmills Distillery, this 12 year aged single malt is matured in oak casks for a rich, complex flavour with notes of sherry, dark chocolate and spices.
Bushmills 16 year single malt – Malt whiskeys aged at least 16 years in American bourbon barrels or Spanish Oloroso sherry butts are mixed together before finishing in Port pipes for a few months.
Bushmills 21 year single malt – A limited number of 21 year bottles are made each year. After 19 years, bourbon-barrel-aged and sherry-cask-aged malt whiskeys are combined, which is followed by two years of finishing in Madeira drums.
Bushmills 1608: Originally released as a special 400th Anniversary whiskey; since 2009 it will be available only in the Whiskey Shop at the distillery and at duty-free shops.
38cm x 40cm
Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
Great picture of a recuperating Arkle getting his lunch washed down by one of his two daily bottles of Guinness by the managing director of Kempton Park Racecourse Henry Hyde.
Ratoath Co Meath. 45cm x 75cm
Arkle (19 April 1957 – 31 May 1970) was an IrishThoroughbred racehorse. A baygelding by Archive out of Bright Cherry, he was the grandson of the unbeaten (in 14 races) flat racehorse and prepotent sire Nearco. Arkle was born at Ballymacoll Stud, County Meath, by Mrs Mary Alison Baker of Malahow House, near Naul, County Dublin. He was named after the mountain Arkle in Sutherland, Scotland that bordered the Duchess of Westminster’s Sutherland estate. Owned by Anne Grosvenor, Duchess of Westminster, he was trained by Tom Dreaper at Greenogue, Kilsallaghan in County Meath, Ireland, and ridden during his steeplechasing career by Pat Taaffe.
At 212, his Timeform rating is the highest ever awarded to a steeplechaser. Only Flyingbolt, also trained by Dreaper, had a rating anywhere near his at 210. Next on their ratings are Sprinter Sacre on 192 and then Kauto Star and Mill House on 191. Despite his career being cut short by injury, Arkle won three Cheltenham Gold Cups, the Blue Riband of steeplechasing, and a host of other top prizes.
On 19th April, 2014 a magnificent 1.1 scale bronze statue was unveiled in Ashbourne, County Meath in commemoration of Arkle.In the 1964 Cheltenham Gold Cup, Arkle beat Mill House (who had won the race the previous year) by five lengths to claim his first Gold Cup at odds of 7/4. It was the last time he did not start as the favourite for a race. Only two other horses entered the Gold Cup that year.
The racing authorities in Ireland took the unprecedented step in the Irish Grand National of devising two weight systems — one to be used when Arkle was running and one when he was not. Arkle won the 1964 race by only one length, but he carried two and half stones more than his rivals.
The following year's Gold Cup saw Arkle beat Mill House by twenty lengths at odds of 3/10. In the 1966 renewal, he was the shortest-priced favourite in history to win the Gold Cup, starting at odds of 1/10. He won the race by thirty lengths despite a mistake early in the race where he ploughed through a fence. However, it did not stop his momentum, nor did he ever look like falling. Arkle had a strange quirk in that he crossed his forelegs when jumping a fence. He went through the season 1965/66 unbeaten in five races.
Arkle won 27 of his 35 starts and won at distances from 1m 6f up to 3m 5f. Legendary Racing commentator Peter O'Sullevan has called Arkle a freak of nature — something unlikely to be seen again.
Besides winning three consecutive Cheltenham Gold Cups (1964, 1965, 1966) and the 1965 King George VI Chase, Arkle triumphed in a number of other important handicap chases, including the 1964 Irish Grand National (under 12-0), the 1964 and 1965 Hennessy Gold Cups (both times under 12-7), the 1965 Gallagher Gold Cup (conceding 16 lb to Mill House while breaking the course record by 17 seconds), and the 1965 Whitbread Gold Cup(under 12-7). In the 1966 Hennessy, he failed by only half a length to give Stalbridge Colonist 35 lb. The scale of the task Arkle faced is shown by the winner coming second and third in the two following Cheltenham Gold Cups, while in third place was the future 1969 Gold Cup winner, What A Myth.
In December 1966, Arkle raced in the King George VI Chase at Kempton Park but struck the guard rail with a hoof when jumping the open ditch, which resulted in a fractured pedal bone; despite this injury, he completed the race and finished second. He was in plaster for four months and, though he made a good enough recovery to go back into training, he never ran again. He was retired and ridden as a hack by his owner and then succumbed to what has been variously described as advanced arthritis or possibly brucellosis and was put down at the early age of 13.
Arkle became a national legend in Ireland. His strength was jokingly claimed to come from drinking 2 pints of Guinness a day. At one point, the slogan Arkle for President was written on a wall in Dublin. The horse was often referred to simply as "Himself", and he supposedly received items of fan mail addressed to 'Himself, Ireland'.
The Irish government-owned Irish National Stud, at Tully, Kildare, Co. Kildare, Ireland, has the skeleton of Arkle on display in its museum. A statue in his memory was erected in Ashbourne Co Meath in 2004.
Dimensions : 55cm x 60cm
40cm x 23cm
There was a period of time during which my father — who doesn’t even truly like beer — would insist on ordering Guinness whenever we found ourselves in a restaurant that offered it. He would take a sip from his glass filled with ebony liquid topped by a frothy foam, and I’d watch as he inevitably recoiled at the bitter flavor. “I don’t know why I ordered this,” he’d usually utter, shaking his head. “I guess I just believed that Guinness was supposed to be better than most other beers. But it isn’t even really a beer, right? It’s like its own thing.”
I can understand why my father would believe that Guinness is good. After all, the “Guinness is Good” slogan was the figurative linchpin holding together the Guinness brand for decades. Along with the belief that Guinness is good — which my father and several others would vehemently disagree with — exists the belief that Guinness is good for you.
Guinness advertisement from the late 1920s
By fueling this belief, Guinness dangles the elusive hope that all barflies crave: That it’s possible to guzzle alcohol and reframe what everyone knows to be a commonly deleterious activity as surreptitiously healthy. So those are the real questions in need of answering: Can you sip a Guinness and skip the multivitamin? Can you literallydrink to your health?
WHY WOULD ANYONE BELIEVE THAT YOU COULD?
Because Guinness did everything in its power to ensure that people believed it to be true.
R
Even the Guinness ad campaigns of the 1920s and 1930s — again, built around the ubiquitous “Guinness is Good for You” slogan — were replete with fantastical references to the healthful benefits ostensibly lurking within Guinness. The standard style of the company’s advertising from this era tended to feature a general reference to the value of Guinness as a health tonic, one or more specific claims about the ways in which Guinness benefits its imbibers and then quotes allegedly extracted from the thousands of supposed letters that arrived in Guinness’ offices each month penned by “medical professionals.” Suspiciously, the medical professionals were never named; they were only referenced by their certifications as holders of the MD, LRCP, LRCPI, MRCS and MB designations, many of which are exclusive to the U.K., or are now outdated.
Some of the alleged claims about the medicinal value of Guinness are as follows:
“I have been accustomed to recommend Guinness medicinally, particularly for sleeplessness, finding it preferable to bromides and hypnotics in such cases, being in addition to its sedative action of great nutritional value.” — MRCS, LRCP“In many cases of anemia and debility after almost everything has failed, a single glass of Guinness after dinner has often been a turning point for the better.” — FRCS“I consider Guinness to be out and away the best tonic of them all.” — MB
Another Guinness advertisement included a statement that Guinness is “particularly suitable as a tonic restorative after influenza, bronchitis and other illnesses,” along with a supposed doctor’s recommendation that Guinness should be indulged in daily for its medicinal value.
WHAT IS THE TRUE NUTRITIONAL VALUE OF GUINNESS?
Well, we can start by dissecting a more contemporary analysis of Guinness. In a 2005 article from the Hartford Courant bearing the wishful-thinking title “Cheers! Certain Brands of Beer May Be Good for You,” Guinness was declared to be superior to other beers in a relative sense. It was lauded for having less alcohol, along with fewer calories and carbohydrates than Samuel Adams, Budweiser and Heineken, and Guinness proved to be twice as effective as Heineken at preventing blood clots in a University of Wisconsin study.
From there, some of the language requires parsing so as to minimize inappropriate attributions; Guinness is credited with possessing flavonoids, and these flavonoids had been demonstrated to be superior to vitamins C and E with respect to the abilities of those respective vitamins to prevent LDL cholesterol from clogging arteries.
First of all, it’s niacin — part of the vitamin B complex — that’s most heavily credited amongst the vitamins with LDL reduction. Second, the same flavonoid logic can be applied to dark chocolate, and often is. The logical takeaway in that scenario should be that dark chocolate is superior to other forms of chocolate in terms of its relative health value, which it arguably is, as opposed to taste, which it definitely isn’t.
In fact, it’s highly possible that the makers of Guinness had to sell consumers on its somewhat nebulous health benefits precisely because it wasn’t hitting any home runs in the taste department. For instance, another Guinness ad campaign from the same 1930s era provided readers with a lengthy explanation for how Guinness is intended to be consumed, instructing them how to draw Guinness into their mouths in a way that enables it to bypass the sweetness-detecting taste buds, and practically chastised customers for possessing immature palates if they felt displeasure derived from experiencing Guinness’ sour taste.
In terms of the raw numbers, when it comes to the antioxidant content in the form of the flavonoids in Guinness, they collectively possess 10 percent of the antioxidant value of a comparable amount of brewed coffee. In other words, Guinness may have some antioxidants present, but to describe it as “antioxidant rich” would be a massive stretch. Basically, if you’re looking for a substantive source of antioxidants, there are plenty of other foods and beverages you can consume.
As for vitamins and minerals, it’s critical that you consider the source that micronutrient information is being filtered through. The labeling of food items in the U.S. requires Reference Daily Intakes (RDI), while other organizations use guidelines like Recommended Daily Allowances (RDA). The recommendations generated by each are different, which means that selectively choosing one instead of the other and falling prey to confusion caused by the similarities between the two can have massive implications on how adequate you believe your food to be.
Here are the top six micronutrients contained in a pint of Guinness Stout — the most micronutrient-abundant beer within the Guinness family — along with its quantity, its RDA percentage and its RDI percentage:
Now that we’re all speaking the same language, we can get down to brass tacks. Aside from the quantity of copper present in the Guinness Stout, and the marginal amount of phosphorus contained therein, there’s nothing on this list that doesn’t get absolutely demolished by a can of Monster Energy. We can put Monster on trial for other reasons, but at least they deliver on their advertising promise of energy and never masqueraded as an all-purpose tonic for illness recovery.
Speaking of promises made in advertisements, there’s no evidence that ordinary vitamin content has a strong connection with either improving or inhibiting sleep. On the other hand, there’s an abundance of evidence — and probably plenty of personal anecdotes you can draw from — that underscores the ease with which alcohol can help to induce sleep. When you get right down to it, the “cure for insomnia” offered by Guinness was a nightly dose of drunkenness, which is also what would be required to drive most of the vitamin values of Guinness Stout into 100 percent territory.
SO GUINNESS ISN’T NUTRITIOUS?
Research indicates that Guinness is certainly more abounding in some vitamins and nutrients than several of its alcoholic brethren. Still, you’re likely to become sloppy drunk if your pursuit of micronutrient sufficiency requires you to piggyback on the overhyped shoulders of Guinness. My advice: If combining alcohol with vitamins is your thing, then pop a multivitamin and wash it down with something that actually tastes pleasant.
Ian Douglass is a volunteer firefighter, lackadaisical Concept2 rower and SkiErger and is the worst masters swimming All-American in recorded history. He also helps professional wrestlers publish their autobiographies, assists businesspeople with the writing of coherent thoughts and has overhyped degrees from Michigan and Northwestern.
Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
30cm x 36cm
Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
50cm x 65cm
Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
55cm x 70cm
Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
50cm x 65cm
Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
EFORE THE ADVENT of opinion polls, by-elections were the most reliable means of gauging the mood of the electorate.
For decades before the 1916 Rising, Irish nationalists represented by the Irish Parliamentary Party (IPP) sought Irish home rule – a subordinate parliament and government in Dublin.
But the emergence of Sinn Féin, which championed an independent Irish republic, transformed the political landscape. In 1917 Sinn Féin won four by-elections on the bounce in North Roscommon, South Longford, East Clare and South Kilkenny.
No victory was more emphatic than East Clare and no winning candidate more central to the future history of Ireland.
A political novice
The victor was a political novice with little experience of public speaking outside the classroom. The senior surviving Volunteer from 1916, he was largely unknown before the East Clare by-election.
But after it he was catapulted to national prominence, became president of Sinn Féin and represented East Clare for the next four decades. That soldier turned politician was De Valera .
The East Clare by-election on July 10 was precipitated by the death on the Western Front of the sitting MP: Major Willie Redmond, brother of the leader of the IPP.
Patrick Lynch KC, a barrister, contested the seat for the IPP under the banner: “Clare for a Clareman – Lynch is the Man”. His supporters, who were strongest in Ennis, contended that an Irish republic was a political fantasy. For several reasons, few expected anything other than a Sinn Féin victory.
One of the most rebellious counties in Ireland
First, Clare was one of the most rebellious counties in Ireland and during the by-election the county inspector of the Royal Irish Constabulary had to obtain a draft of 150 soldiers. Eight months after the by-election Clare became the first county to be placed under military rule since the 1916 Rising.
Second, no election had been contested in East Clare since 1895 and the IPP’s constituency machine was decrepit and almost bankrupt. By contrast, the Sinn Féin campaign was highly organised and backboned by the revamped Irish Volunteers who were unafraid to defy the authorities and acted as a private police force.
De Valera, who had only been released from prison on 16 June, campaigned in his Volunteer uniform and told the electors that, “every vote you give now is as good as the crack of a rifle in proclaiming your desire for freedom”.
Third, buoyed up by its earlier electoral successes Sinn Féin attracted not just the support of the young but that of the Clare Champion (the county newspaper) and, more significantly, the endorsement of Bishop Michael Fogarty of Killaloe and the majority of younger clergy. The Catholic card was played astutely and reassuringly by de Valera.
Although everyone expected a victory for de Valera, no one expected so stunning a winning margin. When the result of the election was announced on July 11 de Valera had secured 5,010 votes to Lynch’s 2,035.
A game changer
The rural vote had turned against the IPP. The Freeman’s Journal, the newspaper of the IPP, lamented that, “East Clare has declared for revolution by an overwhelming majority”. Lynch was not the man after all.
The East Clare by-election was a milestone for Sinn Féin because it secured a striking popular mandate which helped the organisation to continue its rapid growth ahead of the 1918 general election.
For de Valera his victory was a pivotal episode in his progression from militant to political republican. More than any other factor, the scale of his success propelled him to the presidency of Sinn Féin in October 1917 and launched his long political career. For a man who in the early months of 1917 wished to have no truck with politics this was quite a turn of events.
74cm x 38cm Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
50cm x 65cm Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
34cm x 22cmThis Flying Column operated across the West Mayo area during the War of Independence. The photograph was taken shortly after the Carrowkennedy ambush on a RIC Barracks; the men are displaying the captured weapons. On the 2nd June 1921 the West Mayo Flying Column ambushed British soldiers on the Westport to Leenane road. After the ambush they went on the run. While near Laherdane in the vicinity of Neiphin Mountain they were visited by Jack Leonard. Leonard was a photographer and a cousin of Michael Kilroy, who was the Officer in Command of the brigade and took the only photograph of the Flying Column that exists.
Bushmills whiskey range on display at the distillery
40cm x 23cm There was a period of time during which my father — who doesn’t even truly like beer — would insist on ordering Guinness whenever we found ourselves in a restaurant that offered it. He would take a sip from his glass filled with ebony liquid topped by a frothy foam, and I’d watch as he inevitably recoiled at the bitter flavor. “I don’t know why I ordered this,” he’d usually utter, shaking his head. “I guess I just believed that Guinness was supposed to be better than most other beers. But it isn’t even really a beer, right? It’s like its own thing.”I can understand why my father would believe that Guinness is good. After all, the “Guinness is Good” slogan was the figurative linchpin holding together the Guinness brand for decades. Along with the belief that Guinness is good — which my father and several others would vehemently disagree with — exists the belief that Guinness is good for you.
30cm x 36cm Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
55cm x 70cm Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
35cm x 40cmEFORE THE ADVENT of opinion polls, by-elections were the most reliable means of gauging the mood of the electorate.For decades before the 1916 Rising, Irish nationalists represented by the Irish Parliamentary Party (IPP) sought Irish home rule – a subordinate parliament and government in Dublin.But the emergence of Sinn Féin, which championed an independent Irish republic, transformed the political landscape. In 1917 Sinn Féin won four by-elections on the bounce in North Roscommon, South Longford, East Clare and South Kilkenny.No victory was more emphatic than East Clare and no winning candidate more central to the future history of Ireland.A political noviceThe victor was a political novice with little experience of public speaking outside the classroom. The senior surviving Volunteer from 1916, he was largely unknown before the East Clare by-election.But after it he was catapulted to national prominence, became president of Sinn Féin and represented East Clare for the next four decades. That soldier turned politician was De Valera .The East Clare by-election on July 10 was precipitated by the death on the Western Front of the sitting MP: Major Willie Redmond, brother of the leader of the IPP.Patrick Lynch KC, a barrister, contested the seat for the IPP under the banner: “Clare for a Clareman – Lynch is the Man”. His supporters, who were strongest in Ennis, contended that an Irish republic was a political fantasy. For several reasons, few expected anything other than a Sinn Féin victory.One of the most rebellious counties in IrelandFirst, Clare was one of the most rebellious counties in Ireland and during the by-election the county inspector of the Royal Irish Constabulary had to obtain a draft of 150 soldiers. Eight months after the by-election Clare became the first county to be placed under military rule since the 1916 Rising.Second, no election had been contested in East Clare since 1895 and the IPP’s constituency machine was decrepit and almost bankrupt. By contrast, the Sinn Féin campaign was highly organised and backboned by the revamped Irish Volunteers who were unafraid to defy the authorities and acted as a private police force.De Valera, who had only been released from prison on 16 June, campaigned in his Volunteer uniform and told the electors that, “every vote you give now is as good as the crack of a rifle in proclaiming your desire for freedom”.Third, buoyed up by its earlier electoral successes Sinn Féin attracted not just the support of the young but that of the Clare Champion (the county newspaper) and, more significantly, the endorsement of Bishop Michael Fogarty of Killaloe and the majority of younger clergy. The Catholic card was played astutely and reassuringly by de Valera.Although everyone expected a victory for de Valera, no one expected so stunning a winning margin. When the result of the election was announced on July 11 de Valera had secured 5,010 votes to Lynch’s 2,035.A game changerThe rural vote had turned against the IPP. The Freeman’s Journal, the newspaper of the IPP, lamented that, “East Clare has declared for revolution by an overwhelming majority”. Lynch was not the man after all.The East Clare by-election was a milestone for Sinn Féin because it secured a striking popular mandate which helped the organisation to continue its rapid growth ahead of the 1918 general election.For de Valera his victory was a pivotal episode in his progression from militant to political republican. More than any other factor, the scale of his success propelled him to the presidency of Sinn Féin in October 1917 and launched his long political career. For a man who in the early months of 1917 wished to have no truck with politics this was quite a turn of events.
