Really cool Guinness advert from the 1993 Cork Jazz Festival mounted and framed.70cm x 60cm
Origins : Cork
|Cork Jazz Festival|
|Years active||1978-present (42 years)|
The festival is Ireland’s biggest jazz event and attracts hundreds of musicians and thousands of music fans to the city each year.
Jim Mountjoy founded the festival in October 1978. Mountjoy was a marketing manager of the Metropole Hotel in the city at the time, and, faced with filling his property for the weekend, scheduled the first jazz festival to coincide with the newly instituted October bank holiday.
A small committee was formed and obtained sponsorship from John Player & Sons. The country’s first jazz festival successfully attracted thousands of jazz fans. Guinness became the major sponsor in the 1980s.
As festival director between 1978 and 1986, Mountjoy also introduced a Pub Trail, a Jazz Boat (from the UK) and a Jazz Train (from Dublin) to expand the festival. He also travelled to the UK, mainland Europe, Canada and the United States to promote the festival.
Non-jazz artists also play at the festival – for example the 2015 line-up included Gary Numan, The Boomtown Rats, and The Coronas. The inclusion of non-jazz performers prompted some analysts to query whether the “festival has strayed from its roots”.
Since the 1990s, average annual festival visitor numbers have exceeded 40,000 – with visitors travelling from many parts of the world. In 2016, over 1,000 musicians from 20 countries were scheduled to perform to more than 40,000 visitors.
To date, over one million jazz fans have visited Cork to hear noted jazz musicians such as: Ella Fitzgerald, George Shearing, Mel Torme, Wynton Marsalis, Buddy Rich, Herbie Hancock, Oscar Peterson, Billy Eckstine, Dizzy Gillespie, Lionel Hampton, Cleo Laine, Dave Brubeck, Chick Corea, Gerry Mulligan, Stéphane Grappelli, Sonny Rollins, Esbjorn Svensson Trio, Al Di Meola, John McLaughlin, Gregory Porter, Billy Cobham, Damon Albarn and others.