The DWD Legacy is Reborn
Two old friends meet amid the bustle of the city and retire to the Palace Bar on Fleet Street to remember old times. By chance, one of them notices a bottle – a very old, unopened whiskey bottle with a mysterious, faded label – sitting in a glass case behind the bar. A relic of lost times.
‘What is that?’ he asks the barman. With this simple question, not one but
two journeys began: a journey back in time into the extraordinary story of
the “Finest Whiskey in the World”, a story of one man’s vision, gloriously
realised, crushed by history and destroyed in a very Irish betrayal. And a
journey into the future, the future of a once-great distillery, dismantled,
neglected and forgotten. Until now.
After 75 long years, DWD is back. Today’s DWD is not a copy of the past: a simple reproduction for nostalgia’s sake. Since the distillery closed its doors in 1941 the world has moved on and advances in the art of distilling cannot be ignored. But some values are timeless and remain as cherished and respected as they did when John Brannick laid the cornerstone of his great distillery in theglorious summer of 1872: real character, brave resolve and a true sense of belonging.
Today’s DWD is the natural heir of its noble ancestor, a modern whiskey that draws on the wisdom of the past. And this is only the beginning of the DWD revival. In time, Brannick’s great house will be rebuilt, his achievements rivalled and perhaps even surpassed. But for now let us raise a glass to the return of the “Finest Whiskey in the World”, and look forward to the glories yet to come.
The Finest Whiskey in The World
Today, Irish whiskey is regulated and controlled both by international law and the Irish Whiskey Association. The definition of Irish whiskey and the method of production is globally agreed and enforced to ensure industry standards are protected and maintained at all times. However, back in 1880 no such legal definitions existed, and the global success of the industry began to attract the attention of disreputable characters intent on passing off various spirits and concoctions as ‘Irish whiskey’. The problem was made worse by the great distilleries of Dublin, which were content to leave bottling and branding to merchants and bonders. This laissez-faire attitude enabled unscrupulous dealers to import cheap Scotch and pass it off as highly desirable Irish whiskey. True to form, John Brannick was one of the first to recognise the danger and take steps to protect both his whiskey and his customers from counterfeit products. In 1880 he introduced the famous DWD Post Still logo to identify and market the DWD brand. He controlled its use tightly, working only with trusted merchants and bonders to ensure the DWD brand was respected and admired as the “Finest Whiskey in the World”.
“The extraordinary story of the ‘Finest Whiskey in the World’, a tale of one man’s vision, gloriously realised, only to be crushed by history and destroyed in a very Irish betrayal.”
Tomas – DWD Brand Ambassador
THE GREATEST ACCOLADE
In 1887 Brannick’s achievements and DWD’s greatness were formally recognized by two seminal publications: The Whisky Distilleries of the United Kingdom by Alfred Barnard and The Industries of Dublin by Spencer Blackett. Barnard’s work has been described as the most important book ever written on whiskey. It was Barnard who first recognised DWD as one of the six “Great Distilleries of Dublin City” by inspecting the distillery in the summer of 1886. Barnard described DWD as “the most modern of the distilleries in Dublin, handsomely designed and of great ornamentation, it rears its head proud and at a distance looks like a monument built to commemorate the virtues of some dead hero.” Barnard also acknowledged “that a mastermind and skilled hand had planned this great work.”
The Six Great Distilleries Of Dublin City
During the 19th and early 20th centuries, Irish whiskey was the most prestigious whiskey industry in the world. At the heart of this industry stood Dublin, its whiskey recognised the world over as the finest expression of the art and now, with the acclaim of Alfred Barnard and other connoisseurs, DWD assumed its rightful place among the “Great Distilleries of Dublin City”, an exclusive club that brought together the six great masters of Irish whiskey: John Jameson & Co, William Jameson & Co, Sir John Power & Sons, George Roe & Sons, The Phoenix Park Distillery and, of course, the Dublin Whiskey Distillery.