• Classic oval shaped heavy type Paddy Old Irish Whiskey Mirror with wooden support backing. 56cm x  42cm.  Youghal Co Cork
     
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    Introduced 1879, renamed as Paddy in 1912
    Paddy is a brand of blended Irish whiskey produced by Irish Distillers, at the Midleton distillery in County Cork, on behalf of Sazerac, a privately held American company. Irish distillers owned the brand until its sale to Sazerac in 2016. As of 2016, Paddy is the fourth largest selling Irish whiskey in the WorldHistory The Cork Distilleries Company was founded in 1867 to merge four existing distilleries in Cork city (the North Mall, the Green, Watercourse Road, and Daly's) under the control of one group.A fifth distillery, the Midleton distillery, joined the group soon after in 1868. In 1882, the company hired a young Corkman called Paddy Flaherty as a salesman. Flaherty travelled the pubs of Cork marketing the company's unwieldy named "Cork Distilleries Company Old Irish Whiskey".His sales techniques (which including free rounds of drinks for customers) were so good, that when publicans ran low on stock they would write the distillery to reorder cases of "Paddy Flaherty's whiskey". In 1912, with his name having become synonymous with the whiskey, the distillery officially renamed the whiskey Paddy Irish Whiskey in his honour. In 1920s and 1930s in Ireland, whiskey was sold in casks from the distillery to wholesalers, who would in turn sell it on to publicans.To prevent fluctuations in quality due to middlemen diluting their casks, Cork Distilleries Company decided to bottle their own whiskey known as Paddy, becoming one of the first to do so. In 1988, following an unsolicited takeover offer by Grand Metropolitan, Irish Distillers approached Pernod Ricard and subsequently became a subsidiary of the French drinks conglomerate, following a friendly takeover bid. In 2016, Pernod Ricard sold the Paddy brand to Sazerac, a privately held American firm for an undisclosed fee. Pernod Ricard stated that the sale was in order "simplify" their portfolio, and allow for more targeted investment in their other Irish whiskey brands, such as Jameson and Powers. At the time of the sale, Paddy was the fourth largest selling Irish whiskey brand in the world, with sales of 200,000 9-litre cases per annum, across 28 countries worldwide. Paddy whiskey is distilled three times and matured in oak casks for up to seven years.Compared with other Irish whiskeys, Paddy has a comparatively low pot still content and a high malt content in its blend. Jim Murray, author of the Whiskey bible, has rated Paddy as "one of the softest of all Ireland's whiskeys".
         
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      This small but distinctive mirror advertises Ireland’s original gin manufacturer. Thanks to Gins recent renaissance, Corks very own variety has been joined by a number of new gin distilleries in most notably Dingle etc, 35cm x 25cm. Cork

    Gin has moved on from it’s “mother’s ruin” image to become the drink of choice for the younger set.

    Gin has a very mixed history. Traditionally the G&T has been the favoured tipple of middle-class Ireland, consumed in golf and yacht clubs throughout the country. More recently it has become very fashionable with a younger age-group as the base for exotic cocktails dreamed up by mixologists in trendy bars and night clubs. But historically it has a more dubious reputation, once known as “Mother’s Ruin”.

    The man credited with inventing gin is 17th-century Dutch physician Franciscus Sylvius, although flavoured spirits had been used by monks as medical treatments for centuries before. Gin became popular first with Dutch soldiers, and then English mercenaries, seeking reassurance before battle, hence the phrase Dutch courage. It was brought back to England, but only really became popular under the reign of William of Orange. At that time, the British parliament passed laws permitting anyone to distil gin, at the same time increasing duties on French brandy. Gin rapidly became the binge drink of its day, with the infamous gin palaces of London serving the spirit, often in very crude form and at very cheap prices. It is estimated that there may have been 15,000 such establishments in London alone, famously celebrated in Hogarth’s engravings.

    Cork Dry Gin is an Irish gin. First produced in Cork in the Watercourse Distillery circa 1793. Since 1975, Cork Dry Gin has been manufactured by Irish Distillers, a subsidiary of Pernod Ricard, at their Midleton Distillery. Cork Dry Gin is the largest selling gin brand in Ireland. Until recently, bottles of Cork Dry Gin still featured the name of the Cork Distilleries Company, which had purchased the Watercourse Distillery in 1867 and owned it until its subsequent merger with two other Irish distilleries to form Irish Distillers in 1966.  
  • Lovely Irish Mist Pub Mirror-the Worlds Most Luxurious Liqueur Pub Mirror . Edenderry Co Offaly.   60cm x 50cm Irish Mist is a brown Whiskey Liqueur produced in Dublin, Ireland, by the Irish Mist Liqueur Company Ltd. In September 2010 it was announced that the brand was being bought by Gruppo Campari from William Grant, only a few months after Grants had bought it from the C&C Group. It is made from aged Irish whiskey, heather and clover honey, aromatic herbs, and other spirits, blended to an ancient recipe claimed to be 1,000 years old.Though it was once 80 US proof (40% alcohol per volume), Irish Mist is now 35% or 70 US proof. The bottle shape has also been changed from a “decanter” style to a more traditional whiskey bottle shape. It is currently available in more than 40 countries.

    Irish Mist was the first liqueur to be produced in Ireland when commercial production began in 1947 at Tullamore, County Offaly. Tullamore is the hometown of the Williams family who were the original owners of Irish Mist. The company history goes back to 1829 when the Tullamore Distillery was founded to produce Irish whiskey. In the mid-1940s Desmond E. Williams began the search for an alternative yet related product, eventually deciding to produce a liqueur based on the ancient beverage known as heather wine.In 1985 the Cantrell & Cochrane Group purchased the Irish Mist Liqueur Company from the Williams family. In the summer of 2010 Irish Mist and the entire spirit division of C&C was bought by William Grant of Scotland. In September 2010 they in turn sold Irish Mist to Gruppo Campari.Irish Mist is typically served straight up or on ice, but also goes with coffee, vodka, or cranberry juice. Per the makers, Irish Mist’s most popular recipe is Irish Mist with Cola and Lime. A Rusty Mist is an ounce of Irish Mist with an ounce of Drambuie Scotch whisky liqueur.A Black Nail is made from equal parts Irish Mist and Irish whiskey.  
  • Nice Carling Black Label Mirror 50cm x 42cm  Sneem Co Kerry Even though Carling originated in Canada,it’s popularity spread widely throughout the Commonwealth including Ireland .A famous advertising campaign “I bet he drinks Carling” contributed hugely to the brands market share . Carling Black Label is a Canadian brand of lagerdistributed by Carling Brewing Company. In several countries, it is also known as Carling Black Label, and in Sweden, it is known as Carling Premier. In the United Kingdom it is now known as just Carling.

    History

    Although its original focus was on ale, Carling has been brewing lager-style beers since the 1870s. In 1927, as part of an overall corporate re-branding effort under new president J. Innes Carling, the company renamed its already popular Black & White Lager to Black Label. Three years later, Carling was purchased by Toronto business tycoon E. P. Taylor, who merged the company into his Canadian Breweries Limited (CBL), which grew to be the world's largest brewing company, at least for a time. Under Taylor, Black Label was promoted as CBL's flagship brand and went on to become the world's first beer to be brewed on a mass international scale,becoming particularly popular in Commonwealth countries such as the United Kingdom, Australia, New Zealand and South Africa.

    Canada

    In response to a shift in popular taste away from ale, Carling added a three-storey lager plant to their main London, Ontario, brewery in 1877. Carling's Lager (later renamed Carling's Bavarian Stock Lager, and then Carling's Imperial Club Lager) was the company's first lager brand. Carling's Black & White Lager was introduced in the 1920s and later renamed Black Label Lager, in contrast to their recently launched Red Cap Ale. Due to its strength and price, the brand quickly became popular with the country's working class, perhaps most famously among the loggers and miners of Northern Ontario, where the brand gained a tough, blue-collar image. Around 1990, Black Label had an advertising campaign in Canada, which used the phrase "The Legend is Black."

    United States

    Brewing Corporation of America of Cleveland, Ohio in 1965. Home of Carling Black Label lager and Carling Red Cap Ale and former site the Peerless Motor Car Company
    After the repeal of prohibition in 1933, the Peerless Motor Car Company, looking for a way to diversify in the poor car market of the depression, purchased the American rights to Carling's formulas, identifying labels, and trademarks. Technicians and brewmasters were sent from Canada to convert a Peerless plant in Cleveland, Ohio, into the Brewing Corporation of America. They first tried just brewing Carling's Red Cap Ale, but sales were too slow to maintain the brewery, and sales didn't climb until the introduction of Black Label lager. The philosophy behind Black Label was to have a high quality lager that was available nationwide but with a locally brewed budget price. The strategy worked, and the next several decades led to rapid growth and expansion for the brewery and the Carling Black Label brand. When Carling stopped producing Black Label to focus on a more profitable lager, they found their sales plummeting. Carling re-introduced Black Label with a beautiful blonde named Mabel, portrayed by Jeanne Goodspeed, with the slogan "Hey Mabel, Black Label!". The twenty-year marketing campaign cemented the name in the popular culture of America. In 1979, after several years of intense pressure from the larger American Brewers Miller and Anheuser-Busch, Carling-National was bought out by the Heileman Brewing Co. of La Crosse, Wisconsin. Carling and the Black Label brand are currently owned by the Molson Coors Brewing Company. Though no longer widely distributed in the U.S., Black Label remains the official beer of Beer Frisbee.

    United Kingdom

    Black Label was introduced to the United Kingdom in 1952. Originally, it was only available in bottles, but in 1965, The Hill Top in Sheffield became the first pub to pour Carling Black Label draughts.
    A pint of Carling in a pub in Kettering, England
    Carling Black Label sign on a club in Pontefract, West Yorkshire.
    In the 1970s and 80s, Carling Black Label sales were driven to great heights, due partly to increased advertising support, in particular the classic "I bet he drinks" series of advertisements, and partly with the launch of Carling Black Label in cans. Cans were important to Carling's success as they helped open up the "take home" market.[3] The "I bet he drinks" series of ads showed someone doing something cool, clever or difficult, and having a bystander say "I bet he drinks Carling Black Label". With the help of this advertising campaign, it became Britain's best-selling brand of beer in 1971. In the 1980s, many of the adverts featured comedians Mark Arden and Stephen Frost, also known as The Oblivion Boys, delivering the classic punchline. One of the advertisements in the series, Dambusters from 1989, was a parody of the 1955 film of the same name, and was ranked at number 12 on ITV's list of the "Best Ever Ads" in 2005, and at number 17 on Channel 4's list of the "100 Greatest TV Ads" in 2000.Campaign Live also ranked it at number 5 in their list of the "Top 10 Funniest TV Ads of All Time" in 2008. Carling has remained Britain's best selling beer since 1985. 'Black Label' has been dropped from the brand name and logo in Britain since 1997.

    South Africa

    In South Africa, Black Label began to take on a different tone with the anti-apartheid movement. This was partly due to the fact that, at 5.5%, it had more alcohol than the other brands of beer that generally had 5.0%, as noted in the popular advertising catch phrase "only hard working students deserve an extra 0.5 percent."
    SABMiller variants of Black Label
    Furthermore, the connotation of black to the racial issue became a point of pride to the native Africans. It used to be sold with the motto, "America's Lusty, Lively Beer", perhaps in reference to Canada, though it is seldom seen in the United States. The motto came from an older advertising campaign in the United States. Another famous Afrikaans slogan for Black Label in South Africa is, "Black Label sê die bybel", which means "The Bible says (one should drink) Black Label."  
  • A very attractive mirror depicting the famous Tullamore Dew Irish Wolfhounds and the slogan “Give every man his Dew”. 55cm x 40cm.   Tullamore Co Offaly Tullamore D.E.W. is a brand of Irish whiskey produced by William Grant & Sons. It is the second largest selling brand of Irish whiskey globally, with sales of over 950,000 cases per annum as of 2015.The whiskey was originally produced in the Tullamore, County Offaly, Ireland, at the old Tullamore Distillery which was established in 1829. Its name is derived from the initials of Daniel E. Williams (D.E.W.), a general manager and later owner of the original distillery. In 1954, the original distillery closed down, and with stocks of whiskey running low, the brand was sold to John Powers & Son, another Irish distiller in the 1960s, with production transferred to the Midleton Distillery, County Cork in the 1970s following a merger of three major Irish distillers.In 2010, the brand was purchased by William Grant & Sons, who constructed a new distillery on the outskirts of Tullamore. The new distillery opened in 2014, bringing production of the whiskey back to the town after a break of sixty years.  
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    Classic,oval shaped  Tyrconnell Whiskey Mirror,depicting the racehorse Tyrconnell (Gaelic for Co Donegal) who was owned by the Distillery's founder, the very wealthy Andrew Watt. This historic brand of whiskey has now  been revived by the Cooley Distillery (which is now part of Beam Suntory).The brand was previously owned by the Watt Distillery, which (according to the company) dates back to 1762. The Tyrconnell was their flagship brand, and was named after a racehorse owned by Andrew Alexander Watt. The horse was a chestnut colt that won at 100 to 1 odds in 1876 in the Irish horse race called The National Produce Stakes.The actual horse race is depicted on the label. Tír Chonaill in the Irish Language comes from Tír meaning “Land of” and Chonaill which was the name of an ancient 5th Century High King of the North West of Ireland in the 5th century who was a son of the famous Niall of the Nine Hostages. Tyrconnell was therefore the name of this ancient North West Irish Kingdom and is still to this day used as the Irish language name of Donegal in the North West of Ireland. Tír Chonaill would have encompassed the modern county of Donegal and much of her neighbouring counties of Sligo, Leitrim, Fermanagh and Tyrone. The Kingdom survived until 1601. In 1876, the Donegal – Derry based Watt family who owned one of the largest whiskey distilleries in Ireland entered a racehorse called “Tyrconnell” (after the local ancient kingdom) in the Irish Classic “National Produce Stakes” where it won against all the odds at an incredible 100 to 1. This spectacular achievement inspired the Watt whiskey distillery in Derry to celebrate the occasion with a special commemorative Tyrconnell Irish whiskey label. The Tyrconnell was, before American prohibition, one of the biggest selling whiskey brands in the United States. Pre-prohibition photos taken in Yankee Stadium in New York show Tyrconnell Irish Whiskey billboards in positions of prominence at the venue. All three of the company’s whiskey brands enjoyed great success in the export sector. Sales in England, Canada, Australia, Nigeria and the West Indies and the U.S. put Derry on the commercial map as never before. Unfortunately, with the decline of Irish Whiskey after prohibition, Watts distillery and Tyrconnell whiskey faded and died like the majority of Irish whiskey distilleries and brands of the time. When the Cooley Irish Whiskey Distillery was recommissioned by Dr. John Teeling a few years ago, Tyrconnell was one of the old iconic Irish whiskey brands that Cooley brought back to life. Cooley Distillery and the Cooley Irish Whiskey brands are now owned by the Japanese – American whiskey giant Beam Suntory. Today, Tyrconnell whiskey is available as a standard 10 Year Old Cooley Single Malt and is also available through the Tyrconnell Irish Whiskey Finishes Collection in Port Pipe, Madeira Cask and Sherry Butt finishes at 46% abv as well as a 15 Year Old Single Cask expression. Andrew Watt (4 November 1853 – 11 October 1928) was an Anglo-Irish businessman with a net worth of over £900,000 at his death in 1928, worth £51.8 million in 2016.He was born in 1853 to Samuel Watt of Thornhill and his wife Jane Newman, daughter of Captain Robert Newman, R.N.. He was educated at Foyle College and then at home by tutors. His family were gentry who had arrived at Claragh in County Donegal during one of the Ulster Plantations.He was the owner of Watt's Distillery, one of the largest distilleries in Ireland, and the creator of many whiskies including the famous Tyrconnell,which he named after his racehorse that won the National Produce Stakes against the odds of 100 to 1. During industrial unrest of 1921, brought about by prohibition in the United States and the First World War, Watt's workers at the distillery were made redundant after challenging his authority. Watt is said to have stood on a barrel outside the gates to his distillery in Bogside, whilst the workers were on strike, and shouted, 'Well men, I shall put it to you like this …what is it to be? Will you open the gates?' To which the workers retorted, 'The gates stay shut!' This prompted Watt to reply, 'Shut they are, and shut they shall remain!' Watt subsequently closed down the distillery at great economic expense. On 7 October 1895, he married Violet Flora de Burgh, daughter of George de Burgh and Constance Matthews, with whom he had 4 sons and 2 daughters.He served as High Sheriff of County Londonderry from 1886 to 1887.He was a member of Boodle's. He died at Easton Hall, where he lived in England after he left Ireland. Below is an additional and very interesting  article from the Derry Historical Journal chronicling the rise and fall, like so many other Irish Whiskey distilleries, of the once all conquering Watts "Tyrconnell" brand.  

    When Bogside whiskey was the toast of the world

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    By 1887 Watts Distillery at Abbey Street was the largest in Ireland and had become a world leader in whiskey production. The massive city centre plant covered eight acres, which included Abbey Street, Fahan Street and adjoining thoroughfares.
    At that time the company’s director, David Watt, installed a second Coffey still - an invention by Aeneas Coffey which revolutionised the whiskey industry - to boost output to an incredible two million gallons a year.
    The firm developed three major brands, Tyrconnell, Favourite and Innishowen. In 1876, Andrew Alexander Watt entered a racehorse called “Tyrconnell” in the Irish Classic ‘National Produce Stakes’ and it won against all the odds at an incredible 100 to 1. This spectacular achievement inspired the Watt distillery to celebrate the occasion with a special commemorative Tyrconnell label. The Tyrconnell was, before prohibition, one of the biggest selling whiskey brands in the United States. Pre-prohibition photos of Yankee Stadium in New York show Tyrconnell billboards in positions of prominence at the venue. All three of the company’s brand names enjoyed great success in the export sector. Sales in England, Canada, Australia, Nigeria and the West Indies and the US put Derry on the commercial map as never before.
    Water used in the distillery came from the surrounding Derry hills and was stored in reservoirs on site. The wheat and maize stores were immense. At any one time, the warehouses, ranging in size from two to four storeys in height, contained 2,000 tons of wheat and barley; 1,000 tons of maize; 1,600 tons of barley, oats and maize. Attached to these buildings were two large “Malakoff’ dry-corn kilns, capable of drying 30 tons of corn every 24 hours, while in each of the two malting houses, 16 tons of grain were malted in a steep (50 ft in length by 9 ft wide) four times a week. The Coffey stills - the revolutionary inventions designed by Aeneas Coffey - were located in a still house which was seven storeys high, the tallest building in the city apart from the Cathedral. After dilution and casking, the barrels were taken to one of the five warehouses by an overhead railway pulled by a small steam engine. An advantage by-product from the Coffey stills was fusel oil which was used to light the distillery. It had a distinctive all pervading spirituous smell that the men carried home with them in their clothes. The Abbey Street site had many distinctive features notably two massive chimneys, one 160 feet and the other 130 feet high.
    Around 1820, James Robinson started distilling in the Waterside with a simple 76-gallon still. The operation was later acquired by the Meehan family who built a street in the Waterside called Meehan’s Row to accommodate the distillery workers. By the early 1830’s, the Watt family purchased the business and set out on a planned, systematic expansion of the site. Despite being successful, the Waterside operation always laboured in the shadow of the Abbey street distillery. In the 1880s, Abbey Street had the capacity to produce two million gallons of whiskey a year; the Waterside’s maximum output was 200,000 gallons. It is possible that the geographical location inhibited major expansion as the premises were situated on a steep hill and were flanked by two major thoroughfares. The decision was taken in 1902-03 by the Watt family to merge with two Belfast distilleries, the small Avoniel, owned by William Higgins and the Irish Distillery Ltd., Connswater, to form the United Distilleries Company Limited (UDC). Andrew Watt would chair the new consortium that had the capability to produce the six million gallons of grain whiskey per year. The operation would have several Coffey stills and would exert great influence within the industry becoming a major supplier of grain whiskey to blenders in both Scotland and England. Things worked perfectly at first but around 1908 and 1910, conflict arose between the UDC group and Scottish giants DCL based in Edinburgh. A series of further complicated deals between them served only to undermine confidence in both organisations. This was to be the beginning of the end for the huge Derry operation and company head, Andrew Alexander Watt closed the business after the strike of 1921. Watt himself died at his English estate in Easton Hall near Grantham in October 1928 at the age of 75. Derry Auther Ken McCormick describes the last encounter of AA Watt with his employees in a wonderful account ‘The Folly of Andrew Watt’ in his book ‘Ken McCormick’s Derry - Heroes, Villains and Ghosts’.
    “A gleaming yellow Rolls Royce slowly making its way through the gloom of a cold foggy morning in the Bogside in the year 1921. The air is tense and there are huddles of men everywhere - unbelievably, the workers of Watt’s Distillery are on strike. The eight-acre site, normally humming with activity round the clock, is as silent as the grave. But in the approaching vehicle is 68 year - old Andrew Alexander Watt, and he’s intent on a showdown . . . “Andrew Watt asked to be helped up on to one of his own whiskey barrels and from there he addressed the crowd with the menacing words - ‘Well men, I shall put it to you like this . . . what is it to be? Will you open the gates?’ The workers retorted angrily- ‘The gates stay shut!’ ‘Very well!’ exclaimed Watt bluntly. ‘Shut they are, and shut they shall remain!’ “In that bleak instant the Watt’s whiskey enterprise disappeared from Derry forever. Over 300 jobs were lost, including the talents of some of Ireland’s finest whiskey blenders. Also left jobless were coopers, carpenters and a host of other tradesfolk and office staff, many of whose parents and grandparents had worked for Watts for generations.
    “As for A A Watt, he left the city never to return. In doing so he turned his back on what would be a multi-million pound business in today’s world. Looking back, the outcome can only be viewed as a total disaster.” It ranks as one of the bleakest days in Derry’s industrial history and marked the end the city’s reputation as a world leader in whiskey production. Mr McCormick adds: “The loss was staggering.” The tensions created by the War of Independents and the Civil War and the introduction of new laws demanding that grain whiskey be laid down for three years before it could be sold may have had a bearing on Watt’s decision to shut up shop, although many agree that it was his expansionist tendency’s which were as Mr McCormick put it “his folly”. “Quite simply he bit off more than he could chew and left his whole operation vulnerable to a take-over,” he adds. Meanwhile some people maintained that a fire - in which several employees died - at the Abbey St distillery in 1915 was the beginning of the end for the Watts. According to Mr McCormick: “The vats had to be opened and it seems whiskey flowed along the gutters - much to the delight of the locals, it must be said, for they were able to collect bucketfuls of the precious spirit!”
    Origins : Co Louth Dimensions :64x56cm 10 kg
  • 32cm x 24cm.   Limerick Nice little advertising Phurnacite mirror . For well over sixty years, Phurnacite has retained its position as the country's first choice of smokeless fuel for roomheaters, boilers and cookers. This long time favourite is manufactured from anthracite to produce a hard compact briquette with an outstanding heat output and efficiency ideal for modern solid fuel central heating systems. Phurnacite burns slowly and consistently and can be banked to slumber throughout the day and overnight.
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