Cockfighting is an illegal sport, it is still practised in Ireland, and shows no signs of dying out.
A cockfight is a blood sport where two cockerels are placed in a ring, called a ‘pit’, and fight one another, often until the death, for the entertainment of onlookers. Gambling also takes place at these events. Cathal O’Shannon talks to a man identified as Charlie, who trains cockerels, attends cockfights and also acts as an adjudicator at cockfighting matches. Charlie explains what happens at a cockfight, or ‘main’. The birds are placed in the pit and advance on one another. Men pick the birds up, or ‘haunt the cocks’, when one of the cockerels is injured, or when he goes outside the pit, and go back to their station again. The adjudicator then starts counting to 30. This gives the birds a brief rest before the next bout commences. When asked if he thinks that the metal spurs tied to the cockerels’ feet are cruel, he says "A cock can run if he likes...he can quit fighting." Contrary to popular opinion, Charlie does not believe the sport is a cruel one, as he loves the birds, and looks after them in the best way possible prior to a fight, "Get him cleaned up, and give him the sweet milk and the porridge, and get him dosed up again, a wee taste of rice, you get him closed...you put him on the bread then...give him three feeds...bread, and the whites of eggs, and spiced port wine or sherry." When there is a ‘main’ on, the news is spread by word of mouth, often less than 24 hours in advance. Cathal O’Shannon notes that the best place to find a cockfight is, ironically, often where there is a large police presence, such as a football match, a parade, or a Fleadh Cheoil. Any place where the police are too busy to notice. This report for Newsbeat was broadcast on 19 May 1967. The reporter was Cathal O’Shannon. ‘Newsbeat’ was a half-hour feature programme presented by Frank Hall and ran for 7 years from September 1964 to June 1971. ‘Newsbeat’ went out from Monday to Friday on RTE television and reported on current affairs and issues of local interest from around Ireland. The final programme was broadcast on the 11 June 1971. Origins : Co Laois Dimensions :60cm x 50cm 6kg-
Brilliant photograph from 1960 as proud owner/trainer Denis Hyland lovingly buys a second pint of Guinness for his undefeated 3 time Heavyweight Cockfighting Champion of Ireland -Ginger.For more information on the ancient sport of cockfighting please read on . 50cm x40cm Stradbally Co Laois Nowadays Gaelic Games, soccer and rugby lead the way. But there used to be a time when cockfighting was the most popular spectator "sport" in Ireland.Naturally the gruesome nature of the activity means it is illegal today in most parts of the world.UCD professor Paul Rouse has shared the history of many Irish sports, and this week cockfighting was under the microscope. "From the Middle Ages onwards, from 1200 to 1300 onwards, there is evidence of cockfighting taking place [in Ireland] and actually not just evidence of it taking place but the simple fact that it was central to Irish life," he said. Indeed it was so central to life that for example, shortly after 1798 in the market of Kildare Town, a cockpit was build to stage fights. "And that is a unique thing. We know that there were cockfighting pits all across Ireland," Rouse adds. "All across the place you have evidence of cockfighting. And they're only the ones that were dedicated purpose-built cockpits. We know that there was cockfighting in pubs, theatres, on streets, in sheds, in back lanes, out in fields. It was everywhere."Rouse also explained that cockfighting transcended class and social divisions, also adding that bull-baiting and bear-baiting were also popular in the United Kingdom in previous centuries with only a few detractors. An RTE report from 1967 further investigated this clandestine sport, roughly around the same era that Ginger was ruling the roost (so to speak!)
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Beautiful,rare unusual 1960s Guinness ashtray made by Arklow Pottery in Co Wicklow. 23cm x 18cm x 7cm Arklow Pottery was a pottery founded in 1934 and formally opened by Seán Lemass (Minister for Industry and Commerce) 29 July 1935 in South Quay, Arklow, County Wicklow, Ireland. The company produced many decorative earthenware goods and general table crockery. Arklow Pottery ran into financial difficulties in the 1970s and was taken over by Japanese tableware company Noritake in 1977. After losses of more than £7.5 million over a 20-year period, the company ceased production in 1998. At its peak the company had employed 480 people.There is an Arklow Pottery cup and saucer with Tiger stripes, designed by John French around 1950, held and exhibited by the National Museum of Ireland. Arklow pottery is now closed. Origins : Co Wicklow Dimensions :18cm x 23cm
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Very unusual Guinness-Only sold here Advert from the 1960s.Issued by A.Guinness,Son & Co.Ltd. 31cm x 66cm Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain. Arthur Guinness started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
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Superbly framed print of the Guinness Coopers Tools.Formerly displayed in the Dublin Chamber of Commerce. Origins : Dublin Dimensions :60cm x 45cm Glazed
Guinness Coopers
Background Information The craft of 'coopering' involves the manufacture of wooden casks. Various hand tools were used with great skill to fashion wooden 'staves' (long thin curved individual sections) which were then fastened together with metal hoops forming different sizes of cask, or wooden vessels such as pails and churns. Coopering has been practised for many centuries and is still practised in some parts of the world today. Those who make the casks are known as 'Coopers'. This page provides a wonderful chance for you to get to know a little bit more about where your favourite drink comes from. Next time you are at the pub with your mates drinking a Guinness you will know that extra information about how it is made. There are three main categories of coopering known as white, dry and wet. White coopering involves the manufacture of pails, butter churns, tubs and other household utensils for daily use. Dry coopering involves the manufacture of casks for holding dry goods such as flour, tobacco or vegetables. Wet coopering involves the manufacture of casks for holding liquids, it was considered the most highly skilled, and it was wet coopering that was practised in the cooperage at Guinness. Sizes of Cask Wooden casks are frequently referred to as 'barrels' but the word 'barrel' actually refers to a specific size of cask. Sizes of cask include: Firkin, with 8 gallon capacity Kilderkin, with 16 gallon capacity Barrel, with 32 gallon capacity Hogshead, with 52 gallon capacity Butt, with 104 gallon capacity The Skill of the Cooper Different sizes of cask require different sized staves and hoops. The staves and hoops remain in place purely because they are very precisely fashioned. The cooper might have used upwards of thirty different types of tool in making a cask. Coopering demanded great skill and precision. This skill was only learned through a rigorous apprenticeship, which might take from five to seven years. In addition the trade was a 'closed' one so that it was passed down from generation to generation within the same family. The cooper did not rely on written measurement or patterns to make a cask of specific size. Everything was gauged by the eye and perfection was required since each cask must be airtight, strong enough to withhold the force of fermenting beer, and sufficiently durable to withstand years of rough handling. Guinness was the dominant employer in Dublin. In the 1920s about 300 coopers (half the city's total) worked here. These coopers were highly paid tradesmen within the brewery. In addition to making the casks the coopers were called upon to conduct repairs and clean any returned casks which might have been damaged in transit or acquired a foul smell by being left lying empty for too long. Some coopers were specially appointed as 'smellers' to weed out these foul smelling casks for treatment in the cask repair shop. The majority of coopers were engaged in the making and repairing of casks. A cooper could be paid for each cask he made and repaired instead of a weekly wage, this was known as 'piecework'. Those coopers who could combine speed with quality profited handsomely. Coopers on piecework could earn four times as much as a cooper on wages and work less hours to do so. Coopering within Guinness Guinness had its own team of coopers working on site producing all the wooden casks which carried GUINNESS® to its customers in Ireland and around the world. These coopers were highly paid tradesmen within the brewery. Wooden casks were used by Guinness for almost two hundred years. In 1946 aluminium kegs were introduced and began to replace the wooden cask. There was a period of transition during which wooden casks were used alongside the new metal casks for some years before they were discontinued. The aluminium keg was replaced by stainless steel in the late 1980s. Three hundred coopers were employed at Guinness but by 1961 this number had declined to only 70. The last wooden cask was filled at St. James's Gate brewery in March 1963. The Process The process of making a cask might involve the use of over thirty different types of tool, mostly used for cutting and paring the wood. Many stages were involved and a cooper might have several casks on the go at once rather than following one through, at a time, from beginning to end. A brief account is given below of the process outlining the main stages and noting some of the tools used. The account is followed by twelve photographs which illustrate parts of the process. Stave Preparation Casks for GUINNESS® were traditionally made using Prime American White Oak. The wood required 'seasoning' or drying. The timbers for making the 'staves' were stacked in large piles under cover outside allowing for the free passage of air between them, and were left for a minimum of two years. Then the coopers would carefully select timbers for making the staves and the cask making process could begin. A cooper first prepared the individual wooden staves which joined together to form the cask. This stage of preparation was known as 'dressing'. It involved the use of a variety of sharp paring tools, including an 'axe' and several differently shaped curved blades. Using these tools a cooper would first cut the stave roughly to size then carefully hone it down to its exact size, and slightly curved shape, using a number of different knives. Then finally the stave was passed over a 'jointer' (a free-standing plane) angling its edges so it would join smoothly with the other staves when brought together to form a watertight seal. This process would be repeated with each of the staves until there were enough to form a cask. Forming the cask shape The staves were then brought together in the next stage known as 'raising up'. Here staves were gathered and placed standing upright inside a metal hoop forming the cask shape. The cooper then fixed the staves roughly together by hammering a hoop down over their top end. The staves then had to be bent into the characteristic cask shape with tapering ends and a central outward bulge. To bend the staves a special machine known as a 'steam bell' was used. Shaped like a large bell this machine would be lowered down over the staves and subjected them to high steam pressure which softened the wood. When the cask was removed from the steam bell coopers would bring together the splayed ends using a rope and then quickly hammer down more temporary hoops over the staves, forcing them to bend together into the curved cask shape. The cask was then placed over a pile of wood shavings which were set alight to char the inside of the cask drying it out, setting its shape and sealing the wood. Preparing for the 'Heads' The cask ends were then prepared to receive their two lids, known as 'heads'. Using more paring and cutting tools the two top edges of the cask at either end were cut away into a bevel with the very top edge flattened to ensure the casks would stand steady. Then a groove was cut below the sloping edge with a 'croze' where the heads would fit. Now the cask was ready for its heads. Before the heads were made and slotted into the grooves at either end of the cask the inside and outside of the cask had to be pared down until very smooth. Finally a hole was bored into the side where the wooden bung or cork would fit. This hole was fitted with a brass 'bush', a brass ring which lined and reinforced the hole. It was through this 'bung hole' that the beer could be tapped out. Fitting the 'Heads', the 'Hoops' and Finishing Off Now finally the heads could be made and fitted. To make the circular head, comprised of several individual planks slotted together, the cooper used a compass to measure the inside of the top of the cask ends. Then he would cut out the right sized circle, using a 'bow saw', from the roughly shaped circular head he had made. This was the only time in the whole of the cask making process that a cooper would use such a measuring tool, all other measurements being made with the coopers' skilled and experienced eye. Once cut to shape all the head surfaces were made smooth using specially shaped paring tools, and the edges were bevelled to fit into the thin groove inside the cask ends. Now the two heads were slotted into the grooves at either end of the casks, a piece of 'flag' (rush) being placed on the inside of the groove first to ensure a watertight seal. With both heads in place the cooper might make final adjustments by smoothing down the surfaces again and would make a fresh set of hoops which were hammered down into place over the staves. Finally the heads of the casks were branded with an individual identification number and thename of 'Guinness'. Now the cask was finished and ready to be filled with GUINNESS® and transported around Ireland and the world. -
Superbly framed print of the Guinness Coopers Tools.Formerly displayed in the Dublin Chamber of Commerce. Origins : Dublin Dimensions :60cm x 45cm Glazed
Guinness Coopers
Background Information The craft of 'coopering' involves the manufacture of wooden casks. Various hand tools were used with great skill to fashion wooden 'staves' (long thin curved individual sections) which were then fastened together with metal hoops forming different sizes of cask, or wooden vessels such as pails and churns. Coopering has been practised for many centuries and is still practised in some parts of the world today. Those who make the casks are known as 'Coopers'. This page provides a wonderful chance for you to get to know a little bit more about where your favourite drink comes from. Next time you are at the pub with your mates drinking a Guinness you will know that extra information about how it is made. There are three main categories of coopering known as white, dry and wet. White coopering involves the manufacture of pails, butter churns, tubs and other household utensils for daily use. Dry coopering involves the manufacture of casks for holding dry goods such as flour, tobacco or vegetables. Wet coopering involves the manufacture of casks for holding liquids, it was considered the most highly skilled, and it was wet coopering that was practised in the cooperage at Guinness. Sizes of Cask Wooden casks are frequently referred to as 'barrels' but the word 'barrel' actually refers to a specific size of cask. Sizes of cask include: Firkin, with 8 gallon capacity Kilderkin, with 16 gallon capacity Barrel, with 32 gallon capacity Hogshead, with 52 gallon capacity Butt, with 104 gallon capacity The Skill of the Cooper Different sizes of cask require different sized staves and hoops. The staves and hoops remain in place purely because they are very precisely fashioned. The cooper might have used upwards of thirty different types of tool in making a cask. Coopering demanded great skill and precision. This skill was only learned through a rigorous apprenticeship, which might take from five to seven years. In addition the trade was a 'closed' one so that it was passed down from generation to generation within the same family. The cooper did not rely on written measurement or patterns to make a cask of specific size. Everything was gauged by the eye and perfection was required since each cask must be airtight, strong enough to withhold the force of fermenting beer, and sufficiently durable to withstand years of rough handling. Guinness was the dominant employer in Dublin. In the 1920s about 300 coopers (half the city's total) worked here. These coopers were highly paid tradesmen within the brewery. In addition to making the casks the coopers were called upon to conduct repairs and clean any returned casks which might have been damaged in transit or acquired a foul smell by being left lying empty for too long. Some coopers were specially appointed as 'smellers' to weed out these foul smelling casks for treatment in the cask repair shop. The majority of coopers were engaged in the making and repairing of casks. A cooper could be paid for each cask he made and repaired instead of a weekly wage, this was known as 'piecework'. Those coopers who could combine speed with quality profited handsomely. Coopers on piecework could earn four times as much as a cooper on wages and work less hours to do so. Coopering within Guinness Guinness had its own team of coopers working on site producing all the wooden casks which carried GUINNESS® to its customers in Ireland and around the world. These coopers were highly paid tradesmen within the brewery. Wooden casks were used by Guinness for almost two hundred years. In 1946 aluminium kegs were introduced and began to replace the wooden cask. There was a period of transition during which wooden casks were used alongside the new metal casks for some years before they were discontinued. The aluminium keg was replaced by stainless steel in the late 1980s. Three hundred coopers were employed at Guinness but by 1961 this number had declined to only 70. The last wooden cask was filled at St. James's Gate brewery in March 1963. The Process The process of making a cask might involve the use of over thirty different types of tool, mostly used for cutting and paring the wood. Many stages were involved and a cooper might have several casks on the go at once rather than following one through, at a time, from beginning to end. A brief account is given below of the process outlining the main stages and noting some of the tools used. The account is followed by twelve photographs which illustrate parts of the process. Stave Preparation Casks for GUINNESS® were traditionally made using Prime American White Oak. The wood required 'seasoning' or drying. The timbers for making the 'staves' were stacked in large piles under cover outside allowing for the free passage of air between them, and were left for a minimum of two years. Then the coopers would carefully select timbers for making the staves and the cask making process could begin. A cooper first prepared the individual wooden staves which joined together to form the cask. This stage of preparation was known as 'dressing'. It involved the use of a variety of sharp paring tools, including an 'axe' and several differently shaped curved blades. Using these tools a cooper would first cut the stave roughly to size then carefully hone it down to its exact size, and slightly curved shape, using a number of different knives. Then finally the stave was passed over a 'jointer' (a free-standing plane) angling its edges so it would join smoothly with the other staves when brought together to form a watertight seal. This process would be repeated with each of the staves until there were enough to form a cask. Forming the cask shape The staves were then brought together in the next stage known as 'raising up'. Here staves were gathered and placed standing upright inside a metal hoop forming the cask shape. The cooper then fixed the staves roughly together by hammering a hoop down over their top end. The staves then had to be bent into the characteristic cask shape with tapering ends and a central outward bulge. To bend the staves a special machine known as a 'steam bell' was used. Shaped like a large bell this machine would be lowered down over the staves and subjected them to high steam pressure which softened the wood. When the cask was removed from the steam bell coopers would bring together the splayed ends using a rope and then quickly hammer down more temporary hoops over the staves, forcing them to bend together into the curved cask shape. The cask was then placed over a pile of wood shavings which were set alight to char the inside of the cask drying it out, setting its shape and sealing the wood. Preparing for the 'Heads' The cask ends were then prepared to receive their two lids, known as 'heads'. Using more paring and cutting tools the two top edges of the cask at either end were cut away into a bevel with the very top edge flattened to ensure the casks would stand steady. Then a groove was cut below the sloping edge with a 'croze' where the heads would fit. Now the cask was ready for its heads. Before the heads were made and slotted into the grooves at either end of the cask the inside and outside of the cask had to be pared down until very smooth. Finally a hole was bored into the side where the wooden bung or cork would fit. This hole was fitted with a brass 'bush', a brass ring which lined and reinforced the hole. It was through this 'bung hole' that the beer could be tapped out. Fitting the 'Heads', the 'Hoops' and Finishing Off Now finally the heads could be made and fitted. To make the circular head, comprised of several individual planks slotted together, the cooper used a compass to measure the inside of the top of the cask ends. Then he would cut out the right sized circle, using a 'bow saw', from the roughly shaped circular head he had made. This was the only time in the whole of the cask making process that a cooper would use such a measuring tool, all other measurements being made with the coopers' skilled and experienced eye. Once cut to shape all the head surfaces were made smooth using specially shaped paring tools, and the edges were bevelled to fit into the thin groove inside the cask ends. Now the two heads were slotted into the grooves at either end of the casks, a piece of 'flag' (rush) being placed on the inside of the groove first to ensure a watertight seal. With both heads in place the cooper might make final adjustments by smoothing down the surfaces again and would make a fresh set of hoops which were hammered down into place over the staves. Finally the heads of the casks were branded with an individual identification number and thename of 'Guinness'. Now the cask was finished and ready to be filled with GUINNESS® and transported around Ireland and the world. -
The very famous Guinness take on the Bayeux Tapestry & the Battle of Hastings from 1966 . Dimensions : 42cm x 72cm Glazed Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
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Really cool Guinness advert from the 1993 Cork Jazz Festival mounted and framed.70cm x 60cm
Origins : CorkCork Jazz Festival Genre Jazz Dates Late October Location(s) Cork, Ireland Years active 1978-present (42 years) Website GuinnessJazzFestival.com -
Framed 1980s there's a whole world in a Guinness advert . Dimensions : 30cm x 60cm Dublin Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
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Brilliant advert from the celebrated 'Guinnless" advertising campaign in the 1970s. Dimensions : 30cm x 68cmDublin Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
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Out of stock32cm x 48cm Dublin Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
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Guinness only sold here advert ( issued by A.Guinness & Co Ltd) Dimensions : 35x 65cm Dublin Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
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35cm x 57cm Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
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Nobody said it was going to be easy Guinness Hurling advert from the 90s. Dromkeen Co Limerick Dimensions : 54cm x 100cm " It was not until 1994 that the GAA decided that the football championship would benefit from bringing on a title sponsor in Bank of Ireland. Although an equivalent offer had been on the table for the hurling championship, Central Council pushed the plate away.Though the name of the potential sponsor wasn’t explicitly made public, everyone knew it was Guinness. More to the point, everyone knew why Central Council wouldn’t bite. As Mulvihill himself noted in his report to Congress, the offer was declined on the basis that “Central Council did not want an alcoholic drinks company associated with a major GAA competition”. As it turned out, Central Council had been deadlocked on the issue and it was the casting vote of then president Peter Quinn that put the kibosh on a deal with Guinness. Mulvihill’s disappointment was far from hidden, since he saw the wider damage caused by turning up the GAA nose at Guinness’s advances. “The unfortunate aspect of the situation,” he wrote, “is that hurling needs support on the promotion of the game much more than football.” Though it took the point of a bayonet to make them go for it, the GAA submitted in the end and on the day after the league final in 1995 , a three-year partnership with Guinness was announced. The deal would be worth £1 million a year, with half going to the sport and half going to the competition in the shape of marketing. That last bit was key. Guinness came up with a marketing campaign that fairly scorched across the general consciousness. Billboards screeched out slogans that feel almost corny at this remove but made a huge impact at the same time . This man can level whole counties in one second flat. This man can reach speeds of 100mph. This man can break hearts at 70 yards Its been Hell for Leather. Of course, all the marketing in the world can only do so much. Without a story to go alongside, the Guinness campaign might be forgotten now – or worse, remembered as an overblown blast of hot air dreamed up in some modish ad agency above in Dublin.Until the Clare hurlers came along and changed everything." Malachy Clerkin Irish Times GAA Correspondent Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
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Beautifully framed Guinness Corks & Bottle Tops print .This tribute to Guinness heritage once hung in the Dublin Chamber of Commerce in Clare St D2.62cm x 50cm. Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
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Beautifully framed Largest Brewery in the World Guinness print featuring brewery scenes from the late 1800s. 62cm x 50cm Dublin Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.