• 45cm x 45cm The "Manchester Martyrs"  is a term used by Irish nationalists to refer to three men—William Philip Allen, Michael Larkin and Michael O'Brien—who were executed following their conviction of murder in 1867 after an attack on a police van in Manchester, England, in which a police officer was accidentally shot dead, an incident that was known at the time as the "Manchester Outrages". The three were members of the Irish Republican Brotherhood, also known as the Fenians, an organisation dedicated to ending British rule in Ireland, and were among a group of 30–40 Fenians who attacked a horse-drawn police van transporting two arrested leaders of the Brotherhood, Thomas J. Kelly and Timothy Deasy, to Belle Vue Gaol. Police Sergeant Charles Brett, travelling inside with the keys, was shot and killed while looking through the keyhole of the van as the attackers attempted to force the door open by shooting the lock. Kelly and Deasy were released after another prisoner in the van took the keys from Brett's body and passed them to the group outside through a ventilation grill; the pair were never recaptured, despite an extensive search. Although Allen and Larkin admitted taking part in the attack, none of the defendants was accused of firing the fatal shot, but they were convicted on the basis of "joint enterprise" for taking part in a criminal enterprise that ended in the killing. The trial has nonetheless been described by an eminent Irish historian as "unsatisfactory", and the evidence as "dubious".Two others were also charged and found guilty of Brett's murder, Thomas Maguire and Edward O'Meagher Condon, but their death sentences were overturned—O'Meagher Condon's through the intercession of the United States government (he was an American citizen), and Maguire's because the evidence given against him was considered unsatisfactory by the court. Allen, Larkin and O'Brien were publicly hanged on a temporary structure built on the wall of Salford Gaol, on 23 November 1867, in front of a crowd of 8,000–10,000. Ireland reacted with revulsion and anger to the executions,and Allen, Larkin and O'Brien were hailed as political martyrs. Annual commemorations were held throughout Ireland, and monuments were built in many Irish towns.Brett, the first Manchester City Policeofficer to be killed on duty, is memorialised in a monument in St Ann's Church.
  • 30cm x 65cm
    BEFORE THE ADVENT of opinion polls, by-elections were the most reliable means of gauging the mood of the electorate.
    For decades before the 1916 Rising, Irish nationalists represented by the Irish Parliamentary Party (IPP) sought Irish home rule – a subordinate parliament and government in Dublin.
    But the emergence of Sinn Féin, which championed an independent Irish republic, transformed the political landscape. In 1917 Sinn Féin won four by-elections on the bounce in North Roscommon, South Longford, East Clare and South Kilkenny.
    No victory was more emphatic than East Clare and no winning candidate more central to the future history of Ireland.
    A political novice
    The victor was a political novice with little experience of public speaking outside the classroom. The senior surviving Volunteer from 1916, he was largely unknown before the East Clare by-election.
    But after it he was catapulted to national prominence, became president of Sinn Féin and represented East Clare for the next four decades. That soldier turned politician was De Valera .
    The East Clare by-election on July 10 was precipitated by the death on the Western Front of the sitting MP: Major Willie Redmond, brother of the leader of the IPP.
    Patrick Lynch KC, a barrister, contested the seat for the IPP under the banner: “Clare for a Clareman – Lynch is the Man”. His supporters, who were strongest in Ennis, contended that an Irish republic was a political fantasy. For several reasons, few expected anything other than a Sinn Féin victory.
    One of the most rebellious counties in Ireland
    First, Clare was one of the most rebellious counties in Ireland and during the by-election the county inspector of the Royal Irish Constabulary had to obtain a draft of 150 soldiers. Eight months after the by-election Clare became the first county to be placed under military rule since the 1916 Rising.
    Second, no election had been contested in East Clare since 1895 and the IPP’s constituency machine was decrepit and almost bankrupt. By contrast, the Sinn Féin campaign was highly organised and backboned by the revamped Irish Volunteers who were unafraid to defy the authorities and acted as a private police force.
    De Valera, who had only been released from prison on 16 June, campaigned in his Volunteer uniform and told the electors that, “every vote you give now is as good as the crack of a rifle in proclaiming your desire for freedom”.
    Third, buoyed up by its earlier electoral successes Sinn Féin attracted not just the support of the young but that of the Clare Champion (the county newspaper) and, more significantly, the endorsement of Bishop Michael Fogarty of Killaloe and the majority of younger clergy. The Catholic card was played astutely and reassuringly by de Valera.
    Although everyone expected a victory for de Valera, no one expected so stunning a winning margin. When the result of the election was announced on July 11 de Valera had secured 5,010 votes to Lynch’s 2,035.
    A game changer
    The rural vote had turned against the IPP. The Freeman’s Journal, the newspaper of the IPP, lamented that, “East Clare has declared for revolution by an overwhelming majority”. Lynch was not the man after all.
    The East Clare by-election was a milestone for Sinn Féin because it secured a striking popular mandate which helped the organisation to continue its rapid growth ahead of the 1918 general election.
    For de Valera his victory was a pivotal episode in his progression from militant to political republican. More than any other factor, the scale of his success propelled him to the presidency of Sinn Féin in October 1917 and launched his long political career. For a man who in the early months of 1917 wished to have no truck with politics this was quite a turn of events.
     
  • 68cm x 46cm
    The biggest cliché in the collecting world is the “discovery” of a previously unknown cache of stuff that’s been hidden away for years until one day, much to everyone’s amazement, the treasure trove is unearthed and the collecting landscape is changed forever. As a corollary to this hoary trope, if you are in the right place at the right time, you can get in on the action before the word gets out.

    “Some of the canvases were 80 years old, dating from 1930.”

    Cliché or not, that’s roughly what happened in 2008 when hundreds of artist John Gilroy’s oil-on-canvas paintings started to appear on the market. The canvases had been painted by Gilroy as final proofs for his iconic Guinness beer posters, the most recognized alcoholic-beverage advertisements of the mid-20th century. Before most collectors of advertising art and breweriana knew what had happened, most of the best pieces had been snapped up by a handful of savvy collectors. In fact, the distribution of the canvases into the hands of private collectors was so swift and stealthy that one prominent member of the Guinness family was forced to get their favorite Gilroys on the secondary market.
    One of those early collectors, who wishes to remain anonymous, recalls seeing several canvases for the first time at an antiques show. At first, he thought they were posters since that’s what Guinness collectors have come to expect. But after looking at them more closely, and realizing they were all original paintings, he purchased the lot on the spot. “It was quite exciting to stumble upon what appeared to be the unknown original advertising studies for one of the world’s great brands,” he says. But the casualness of that first encounter would not last, as competition for the newly found canvases ramped up among collectors. Today, the collector describes the scramble for these heretofore-unknown pieces as “a Gilroy art scrum.”
    Among those who were particularly interested in the news of the Gilroy cache was David Hughes, who was a brewer at Guinness for 15 years and has written three books on Guinness advertising art and collectibles, the most recent being “Gilroy Was Good for Guinness,” which reproduces more than 150 of the recently “discovered” paintings. Despite being an expert on the cheery ephemera that was created to sell the dark, bitter stout, Hughes, like a lot of people, only learned of the newly uncovered Gilroy canvases as tantalizing examples from the cache (created for markets as diverse as Russia, Israel, France, and the United States) started to surface in 2008.
    “Within the Guinness archives itself,” Hughes says of the materials kept at the company’s Dublin headquarters, “they’ve got lots of advertising art, watercolors, and sketches of workups towards the final version of the posters. But they never had a single oil painting. Until the paintings started turning up in the United States, where Guinness memorabilia is quite collectible, it wasn’t fully understood that the posters were based on oils. All of the canvases will be in collections within a year,” Hughes adds. For would-be Gilroy collectors, that means the clock is ticking.
    As it turns out, Gilroy’s entire artistic process was a prelude to the oils. “The first thing he’d usually do was a pencil sketch,” says Hughes. “Then he’d paint a watercolor over the top of the pencil sketch to get the color balance right. Once that was settled and all the approvals were in, he’d sit down and paint the oil. The proof version that went to Guinness for approval, it seems, was always an oil painting.”
    Based on what we know of John Gilroy’s work as an artist, that makes sense. For almost half a century, Gilroy was regarded not only as one of England’s premier commercial illustrators, but also as one of its best portraitists. “He painted the Queen three times,” says Hughes, “Lord Mountbatten about four times. In 1942, he did a pencil-and-crayon sketch of Churchill in a London bunker.” According to Hughes, Churchill gave that portrait to Russian leader Joseph Stalin at the Yalta Conference with Franklin Delano Roosevelt, which may mean that somewhere in the bowels of the Kremlin, there’s a portrait of Winnie by the same guy who made a living drawing cartoons of flying toucans balancing pints of Guinness on their beaks.
    For those who collect advertising art and breweriana, Gilroy is revered for the numerous campaigns he conceived as an illustrator for S.H. Benson, the venerable British ad agency, which was founded in 1893. Though most famous for the Guinness toucan, which has been the internationally recognized mascot of Guinness since 1935, Gilroy’s first campaign with S.H. Benson was for a yeast extract called Bovril. “Do you have Bovril in the U.S.?” Hughes asks. “It’s a rather dark, pungent, savory spread that goes on toast or bread. It’s full of vitamins, quite a traditional product. He also did a lot of work on campaigns for Colman’s mustard and Macleans toothpaste.”
    pparently Gilroy’s work caught the eye of Guinness, which wanted something distinctive for its stout. “A black beer is a unique product,” says Hughes. “There weren’t many on the market then, and there are even fewer now. So they wanted their advertising to be well thought of and agreeable to the public.” For example, in the early 1930s, Benson already had an ad featuring a glass of Guinness with a nice foamy head on top. “Gilroy put a smiling face in the foam,” says Hughes. Collectors often refer to this charming drawing as the “anthropomorphic glass.”
    That made the black beer friendly. To ensure that it would be appealing to the common man, Benson launched its “Guinness for Strength” campaign, whose most famous image is the 1934 Gilroy illustration of a muscular workman effortlessly balancing an enormous steel girder on one arm and his head.
    Another early campaign put Guinness beer in the world of Lewis Carroll’s “Alice’s Adventures in Wonderland.” “Guinness and oysters were a big thing,” says Hughes. In one ad, “Gilroy drew all the oysters from the poem ‘The Walrus and the Carpenter’ sipping glasses of Guinness.”
    nd then there were the animals, of which the toucan is only the most recognized, and not even the first (that honor goes to a seal). “He had the lion and the ostrich and the bear up the pole,” Hughes says. “There was a whole menagerie of them. The animals kept going for 30 years. It’s probably the longest running campaign in advertising history.”
    Most of Gilroy’s animals lived in a zoo, so a central character of the animal advertisements was a zookeeper, who was a caricature of the artist himself. “That’s what Gilroy looked like,” says Hughes. “Gilroy was a chubby, little man with a little moustache. As a younger man, he drew himself into the advert, and he became the zookeeper.”
    Gilroy’s animals good-naturedly tormented their zookeeper by stealing his precious Guinness: An ostrich swallows his glass pint whole, whose bulging outline can be seen in its slender throat; a seal balances a pint on its nose; a kangaroo swaps her “joey” for the zookeeper’s brown bottle. Often the zookeeper is so taken aback by these circumstances his hat has popped off his head.
    In fact, Gilroy spent a lot of time at the London Zoo to make sure he captured the essence of his animals accurately. “In the archives at Guinness,” says Hughes, “there are a lot of sketches of tortoises, emus, ostriches, and the rest. He perfected the drawing of the animals by going to the zoo, then he adapted them for the adverts.” As a result, a Gilroy bear really looked like a bear, albeit one with a smile on its face.
    During World War II, Gilroy’s Guinness ads managed to keep their sense of humor (eg: two sailors painting the hull of an aircraft carrier, each wishing the other was a Guinness), and in the 1950s and early ’60s, Gilroy’s famous pint-toting toucans flew all over the world for Guinness, in front of the Kremlin as well as Mt. Rushmore, the Leaning Tower of Pisa, and the Statue of Liberty, although some of these paintings never made it to the campaign stage.
    Gilroy’s work on the Guinness account ended in 1962, and in 1971, Benson was gobbled up by the Madison Avenue advertising firm of Ogilvy & Mather. By then, says Hughes, Gilroy’s work for Guinness was considered the pinnacle of poster design in the U.K., and quite collectible. “The posters were made by a lithographic process. In the 1930s, the canvases were re-created on stone by a print maker, but eventually the paintings were transferred via photolithography onto metal sheets. Some of the biggest posters were made for billboards. Those used 64 different sheets that you’d give to the guy with the bucket of wheat paste and a mop to put up in the right order to create the completed picture.”
    In terms of single-sheet posters, Hughes says the biggest ones were probably 4 by 3 feet. Benson’s had an archive of it all, but “when Benson’s shut down in ’71, when they were taken over, they cleaned out their stockroom of hundreds of posters and gave them to the British Museum and the Victoria and Albert Museum in London. Today, both have collections of the original posters, including the 64-sheets piled into these packets, which were wrapped in brown paper and tied up with string. They’re extremely difficult to handle; you can’t display them, really.”
    At least the paper got a good home. As for the canvases? Well, their history can only be pieced together based on conjecture, but here’s what Hughes thinks he knows.
    Sometime in the 1970s, a single collector whose name remains a mystery appears to have purchased as many as 700 to 900 Gilroy paintings that had been in the archives. “The guy who bought the whole archive was an American millionaire,” Hughes says. “He’s a secretive character who doesn’t want to be identified. I don’t blame him. He doesn’t want any publicity about how he bought the collection or its subsequent sale.”
    air enough. What we do know for sure is that the years were not kind to Gilroy’s canvases while in storage at Benson’s. In fact, it’s believed that more than half of the cache did not survive the decades and were probably destroyed by the mystery collector who bought them because of their extremely deteriorated condition (torn canvases, images blackened by mildew, etc.). After all, when Gilroy’s canvases were put away, no one at Benson’s thought they’d be regarded in the future as masterpieces.
    “A lot of the rolled-up canvases were stuck together,” says Hughes. “Oil takes a long while to dry. Gilroy diluted his oils with what’s called Japan drier, which is a sort of oil thinner that allows you to put the oil on the canvas in a much thinner texture, and then roll them up afterwards. The painted canvas becomes reasonably flexible. The problem is that even with a drier, they still took a long time to dry. And if someone had packed them tightly together and put weight on them, which is what must have happened while the Gilroy paintings were in storage at Benson’s, they’d just stick together. Some of the canvases were 80 years old, dating from 1930.”
    For diehard Guinness-advertising fans, though, it’s not all bad news. After all, almost half of the cache was saved, “and it’s beautiful,” says Hughes. “I’ve just come back from Boston to look at a lot of these canvases out there, and they are superb. The guy who’s selling the canvases I saw had about 40 or 50 with him. They’re absolutely fabulous.”
    Although he has no proof, Hughes believes the person who bought the cache in the 1970s also oversaw its preservation. Importantly to many collectors, all of the Gilroy canvases are in their found condition, stabilized but essentially unchanged. Even areas in the paint that show evidence of rubbing from adjacent canvases remain as they were found. “I think the preservation has been done by the owner,” Hughes says. “I don’t think the dealers did it. It’s my understanding that they were supplied with fully stabilized canvases from the original buyer. It appears that they were shipped from the U.K., so that’s interesting in itself.” Which suggests they never left the United Kingdom after being purchased by the mysterious American millionaire.
    collectors of the approval process at Benson. Gilroy painted his canvases on stretchers, and in the bottom corner of each canvas was a small tag identifying the artist, account code, and action to be taken (“Re-draw,” “Revise,” “Hold,” “Print,” and, during World War II, “Submit to censor”). “They would’ve been shown to Guinness on a wooden stretcher,” Hughes says. “Before they went into storage, somebody removed the stretchers and either laid them flat or rolled them up.”

    “As a younger man, he drew himself into the advert, and he became the zookeeper.”

    Without exception, the canvases Hughes has seen, which were photographed exclusively for his book, are in fine shape and retain their mounting holes for the stretchers and Benson agency tags. “The colors are good,” he says. “They haven’t been in sunlight. They’ll keep for years and years and years.” One collector notes that you can even see the ruby highlights in Gilroy’s paintings of glasses of the stout. “When a pint of Guinness is backlit by a very strong light, the liquid has a deep ruby color,” this collector says. “Gilroy was very careful to include this effect when he painted beer in clear pint glasses.”
    Finally, for Guinness, breweriana, and advertising-art collectors, the Gilroy canvases also offer a peek of what might have been. “I would say about half the images were never commercially used, so they are absolutely brand new, never been seen before,” says Hughes. “They’re going to blow people away.” Of particular interest to collectors in the United States are the Gilroy paintings of classic cars that were created for an aborted, early 1950s campaign to coincide with the brewing of Guinness on Long Island.
    Still, it’s the medium that continues to amaze Hughes. “The idea of the canvases, none of us expected that,” he says. “As a Guinness collector, I’ve always collected their adverts, but they’re prints. They never touched Gilroy, he was never anywhere near the printing process. I had acquired a pencil drawing, which I was delighted with. Then these oils started turning up,” he Naturally, Hughes the Guinness scholar has seen a few oils that Hughes the Guinness collector would very much like to own. “If I had a magic wand? Well, I saw one this weekend that I really liked. It’s one of the animal ones. But it’s an animal that was not used commercially. It’s of a rhinoceros sitting on the ground with the zookeeper’s Guinness between his legs. The rhinoceros is looking at the zookeeper, and the zookeeper’s looking around the corner holding his broom. It’s just a great image, and it’s probably the only one of that advert that exists. So if I could wave my magic wand, I think that’s what I’d get. But I’d need $10,000
    With those kinds of prices and that kind of buzz, you might think that whoever is handling the Guinness advertising account today might be tempted to just re-run the campaign. But Hughes is realistic about the likelihood of that. “Advertising moves on,” he says. “Gilroy’s jokey, humorous, cartoon-like poster design is quintessentially 1930s, ’40s, and ’50s. It is a bit quaint, maybe even a little juvenile for today’s audiences. But it’s still amusing. The other day I showed the draft of my book to my mother, who’s 84. She sat in the kitchen, just giggling at the pictures.”
    That sums up Gilroy to Hughes; not that it’s only appealing to people in their 80s, but that his work is ultimately about making people happy, which is why his advertising images connected so honestly with viewers. “Gilroy had a tremendous sense of humor,” Hughes says. “He always saw the funny side of things. He was apparently a chap who, if you were feeling a little down and out, you’d spend a couple of hours with him and he’d just lift your spirits.” You know, in much the same way as a lot of us feel after a nice pint of Guinness.
  • 68cm x 46cm
    The biggest cliché in the collecting world is the “discovery” of a previously unknown cache of stuff that’s been hidden away for years until one day, much to everyone’s amazement, the treasure trove is unearthed and the collecting landscape is changed forever. As a corollary to this hoary trope, if you are in the right place at the right time, you can get in on the action before the word gets out.

    “Some of the canvases were 80 years old, dating from 1930.”

    Cliché or not, that’s roughly what happened in 2008 when hundreds of artist John Gilroy’s oil-on-canvas paintings started to appear on the market. The canvases had been painted by Gilroy as final proofs for his iconic Guinness beer posters, the most recognized alcoholic-beverage advertisements of the mid-20th century. Before most collectors of advertising art and breweriana knew what had happened, most of the best pieces had been snapped up by a handful of savvy collectors. In fact, the distribution of the canvases into the hands of private collectors was so swift and stealthy that one prominent member of the Guinness family was forced to get their favorite Gilroys on the secondary market.
    One of those early collectors, who wishes to remain anonymous, recalls seeing several canvases for the first time at an antiques show. At first, he thought they were posters since that’s what Guinness collectors have come to expect. But after looking at them more closely, and realizing they were all original paintings, he purchased the lot on the spot. “It was quite exciting to stumble upon what appeared to be the unknown original advertising studies for one of the world’s great brands,” he says. But the casualness of that first encounter would not last, as competition for the newly found canvases ramped up among collectors. Today, the collector describes the scramble for these heretofore-unknown pieces as “a Gilroy art scrum.”
    Among those who were particularly interested in the news of the Gilroy cache was David Hughes, who was a brewer at Guinness for 15 years and has written three books on Guinness advertising art and collectibles, the most recent being “Gilroy Was Good for Guinness,” which reproduces more than 150 of the recently “discovered” paintings. Despite being an expert on the cheery ephemera that was created to sell the dark, bitter stout, Hughes, like a lot of people, only learned of the newly uncovered Gilroy canvases as tantalizing examples from the cache (created for markets as diverse as Russia, Israel, France, and the United States) started to surface in 2008.
    “Within the Guinness archives itself,” Hughes says of the materials kept at the company’s Dublin headquarters, “they’ve got lots of advertising art, watercolors, and sketches of workups towards the final version of the posters. But they never had a single oil painting. Until the paintings started turning up in the United States, where Guinness memorabilia is quite collectible, it wasn’t fully understood that the posters were based on oils. All of the canvases will be in collections within a year,” Hughes adds. For would-be Gilroy collectors, that means the clock is ticking.
    As it turns out, Gilroy’s entire artistic process was a prelude to the oils. “The first thing he’d usually do was a pencil sketch,” says Hughes. “Then he’d paint a watercolor over the top of the pencil sketch to get the color balance right. Once that was settled and all the approvals were in, he’d sit down and paint the oil. The proof version that went to Guinness for approval, it seems, was always an oil painting.”
    Based on what we know of John Gilroy’s work as an artist, that makes sense. For almost half a century, Gilroy was regarded not only as one of England’s premier commercial illustrators, but also as one of its best portraitists. “He painted the Queen three times,” says Hughes, “Lord Mountbatten about four times. In 1942, he did a pencil-and-crayon sketch of Churchill in a London bunker.” According to Hughes, Churchill gave that portrait to Russian leader Joseph Stalin at the Yalta Conference with Franklin Delano Roosevelt, which may mean that somewhere in the bowels of the Kremlin, there’s a portrait of Winnie by the same guy who made a living drawing cartoons of flying toucans balancing pints of Guinness on their beaks.
    For those who collect advertising art and breweriana, Gilroy is revered for the numerous campaigns he conceived as an illustrator for S.H. Benson, the venerable British ad agency, which was founded in 1893. Though most famous for the Guinness toucan, which has been the internationally recognized mascot of Guinness since 1935, Gilroy’s first campaign with S.H. Benson was for a yeast extract called Bovril. “Do you have Bovril in the U.S.?” Hughes asks. “It’s a rather dark, pungent, savory spread that goes on toast or bread. It’s full of vitamins, quite a traditional product. He also did a lot of work on campaigns for Colman’s mustard and Macleans toothpaste.”
    pparently Gilroy’s work caught the eye of Guinness, which wanted something distinctive for its stout. “A black beer is a unique product,” says Hughes. “There weren’t many on the market then, and there are even fewer now. So they wanted their advertising to be well thought of and agreeable to the public.” For example, in the early 1930s, Benson already had an ad featuring a glass of Guinness with a nice foamy head on top. “Gilroy put a smiling face in the foam,” says Hughes. Collectors often refer to this charming drawing as the “anthropomorphic glass.”
    That made the black beer friendly. To ensure that it would be appealing to the common man, Benson launched its “Guinness for Strength” campaign, whose most famous image is the 1934 Gilroy illustration of a muscular workman effortlessly balancing an enormous steel girder on one arm and his head.
    Another early campaign put Guinness beer in the world of Lewis Carroll’s “Alice’s Adventures in Wonderland.” “Guinness and oysters were a big thing,” says Hughes. In one ad, “Gilroy drew all the oysters from the poem ‘The Walrus and the Carpenter’ sipping glasses of Guinness.”
    nd then there were the animals, of which the toucan is only the most recognized, and not even the first (that honor goes to a seal). “He had the lion and the ostrich and the bear up the pole,” Hughes says. “There was a whole menagerie of them. The animals kept going for 30 years. It’s probably the longest running campaign in advertising history.”
    Most of Gilroy’s animals lived in a zoo, so a central character of the animal advertisements was a zookeeper, who was a caricature of the artist himself. “That’s what Gilroy looked like,” says Hughes. “Gilroy was a chubby, little man with a little moustache. As a younger man, he drew himself into the advert, and he became the zookeeper.”
    Gilroy’s animals good-naturedly tormented their zookeeper by stealing his precious Guinness: An ostrich swallows his glass pint whole, whose bulging outline can be seen in its slender throat; a seal balances a pint on its nose; a kangaroo swaps her “joey” for the zookeeper’s brown bottle. Often the zookeeper is so taken aback by these circumstances his hat has popped off his head.
    In fact, Gilroy spent a lot of time at the London Zoo to make sure he captured the essence of his animals accurately. “In the archives at Guinness,” says Hughes, “there are a lot of sketches of tortoises, emus, ostriches, and the rest. He perfected the drawing of the animals by going to the zoo, then he adapted them for the adverts.” As a result, a Gilroy bear really looked like a bear, albeit one with a smile on its face.
    During World War II, Gilroy’s Guinness ads managed to keep their sense of humor (eg: two sailors painting the hull of an aircraft carrier, each wishing the other was a Guinness), and in the 1950s and early ’60s, Gilroy’s famous pint-toting toucans flew all over the world for Guinness, in front of the Kremlin as well as Mt. Rushmore, the Leaning Tower of Pisa, and the Statue of Liberty, although some of these paintings never made it to the campaign stage.
    Gilroy’s work on the Guinness account ended in 1962, and in 1971, Benson was gobbled up by the Madison Avenue advertising firm of Ogilvy & Mather. By then, says Hughes, Gilroy’s work for Guinness was considered the pinnacle of poster design in the U.K., and quite collectible. “The posters were made by a lithographic process. In the 1930s, the canvases were re-created on stone by a print maker, but eventually the paintings were transferred via photolithography onto metal sheets. Some of the biggest posters were made for billboards. Those used 64 different sheets that you’d give to the guy with the bucket of wheat paste and a mop to put up in the right order to create the completed picture.”
    In terms of single-sheet posters, Hughes says the biggest ones were probably 4 by 3 feet. Benson’s had an archive of it all, but “when Benson’s shut down in ’71, when they were taken over, they cleaned out their stockroom of hundreds of posters and gave them to the British Museum and the Victoria and Albert Museum in London. Today, both have collections of the original posters, including the 64-sheets piled into these packets, which were wrapped in brown paper and tied up with string. They’re extremely difficult to handle; you can’t display them, really.”
    At least the paper got a good home. As for the canvases? Well, their history can only be pieced together based on conjecture, but here’s what Hughes thinks he knows.
    Sometime in the 1970s, a single collector whose name remains a mystery appears to have purchased as many as 700 to 900 Gilroy paintings that had been in the archives. “The guy who bought the whole archive was an American millionaire,” Hughes says. “He’s a secretive character who doesn’t want to be identified. I don’t blame him. He doesn’t want any publicity about how he bought the collection or its subsequent sale.”
    air enough. What we do know for sure is that the years were not kind to Gilroy’s canvases while in storage at Benson’s. In fact, it’s believed that more than half of the cache did not survive the decades and were probably destroyed by the mystery collector who bought them because of their extremely deteriorated condition (torn canvases, images blackened by mildew, etc.). After all, when Gilroy’s canvases were put away, no one at Benson’s thought they’d be regarded in the future as masterpieces.
    “A lot of the rolled-up canvases were stuck together,” says Hughes. “Oil takes a long while to dry. Gilroy diluted his oils with what’s called Japan drier, which is a sort of oil thinner that allows you to put the oil on the canvas in a much thinner texture, and then roll them up afterwards. The painted canvas becomes reasonably flexible. The problem is that even with a drier, they still took a long time to dry. And if someone had packed them tightly together and put weight on them, which is what must have happened while the Gilroy paintings were in storage at Benson’s, they’d just stick together. Some of the canvases were 80 years old, dating from 1930.”
    For diehard Guinness-advertising fans, though, it’s not all bad news. After all, almost half of the cache was saved, “and it’s beautiful,” says Hughes. “I’ve just come back from Boston to look at a lot of these canvases out there, and they are superb. The guy who’s selling the canvases I saw had about 40 or 50 with him. They’re absolutely fabulous.”
    Although he has no proof, Hughes believes the person who bought the cache in the 1970s also oversaw its preservation. Importantly to many collectors, all of the Gilroy canvases are in their found condition, stabilized but essentially unchanged. Even areas in the paint that show evidence of rubbing from adjacent canvases remain as they were found. “I think the preservation has been done by the owner,” Hughes says. “I don’t think the dealers did it. It’s my understanding that they were supplied with fully stabilized canvases from the original buyer. It appears that they were shipped from the U.K., so that’s interesting in itself.” Which suggests they never left the United Kingdom after being purchased by the mysterious American millionaire.
    collectors of the approval process at Benson. Gilroy painted his canvases on stretchers, and in the bottom corner of each canvas was a small tag identifying the artist, account code, and action to be taken (“Re-draw,” “Revise,” “Hold,” “Print,” and, during World War II, “Submit to censor”). “They would’ve been shown to Guinness on a wooden stretcher,” Hughes says. “Before they went into storage, somebody removed the stretchers and either laid them flat or rolled them up.”

    “As a younger man, he drew himself into the advert, and he became the zookeeper.”

    Without exception, the canvases Hughes has seen, which were photographed exclusively for his book, are in fine shape and retain their mounting holes for the stretchers and Benson agency tags. “The colors are good,” he says. “They haven’t been in sunlight. They’ll keep for years and years and years.” One collector notes that you can even see the ruby highlights in Gilroy’s paintings of glasses of the stout. “When a pint of Guinness is backlit by a very strong light, the liquid has a deep ruby color,” this collector says. “Gilroy was very careful to include this effect when he painted beer in clear pint glasses.”
    Finally, for Guinness, breweriana, and advertising-art collectors, the Gilroy canvases also offer a peek of what might have been. “I would say about half the images were never commercially used, so they are absolutely brand new, never been seen before,” says Hughes. “They’re going to blow people away.” Of particular interest to collectors in the United States are the Gilroy paintings of classic cars that were created for an aborted, early 1950s campaign to coincide with the brewing of Guinness on Long Island.
    Still, it’s the medium that continues to amaze Hughes. “The idea of the canvases, none of us expected that,” he says. “As a Guinness collector, I’ve always collected their adverts, but they’re prints. They never touched Gilroy, he was never anywhere near the printing process. I had acquired a pencil drawing, which I was delighted with. Then these oils started turning up,” he Naturally, Hughes the Guinness scholar has seen a few oils that Hughes the Guinness collector would very much like to own. “If I had a magic wand? Well, I saw one this weekend that I really liked. It’s one of the animal ones. But it’s an animal that was not used commercially. It’s of a rhinoceros sitting on the ground with the zookeeper’s Guinness between his legs. The rhinoceros is looking at the zookeeper, and the zookeeper’s looking around the corner holding his broom. It’s just a great image, and it’s probably the only one of that advert that exists. So if I could wave my magic wand, I think that’s what I’d get. But I’d need $10,000
    With those kinds of prices and that kind of buzz, you might think that whoever is handling the Guinness advertising account today might be tempted to just re-run the campaign. But Hughes is realistic about the likelihood of that. “Advertising moves on,” he says. “Gilroy’s jokey, humorous, cartoon-like poster design is quintessentially 1930s, ’40s, and ’50s. It is a bit quaint, maybe even a little juvenile for today’s audiences. But it’s still amusing. The other day I showed the draft of my book to my mother, who’s 84. She sat in the kitchen, just giggling at the pictures.”
    That sums up Gilroy to Hughes; not that it’s only appealing to people in their 80s, but that his work is ultimately about making people happy, which is why his advertising images connected so honestly with viewers. “Gilroy had a tremendous sense of humor,” Hughes says. “He always saw the funny side of things. He was apparently a chap who, if you were feeling a little down and out, you’d spend a couple of hours with him and he’d just lift your spirits.” You know, in much the same way as a lot of us feel after a nice pint of Guinness.
  • 68cm x 46cm
    The biggest cliché in the collecting world is the “discovery” of a previously unknown cache of stuff that’s been hidden away for years until one day, much to everyone’s amazement, the treasure trove is unearthed and the collecting landscape is changed forever. As a corollary to this hoary trope, if you are in the right place at the right time, you can get in on the action before the word gets out.

    “Some of the canvases were 80 years old, dating from 1930.”

    Cliché or not, that’s roughly what happened in 2008 when hundreds of artist John Gilroy’s oil-on-canvas paintings started to appear on the market. The canvases had been painted by Gilroy as final proofs for his iconic Guinness beer posters, the most recognized alcoholic-beverage advertisements of the mid-20th century. Before most collectors of advertising art and breweriana knew what had happened, most of the best pieces had been snapped up by a handful of savvy collectors. In fact, the distribution of the canvases into the hands of private collectors was so swift and stealthy that one prominent member of the Guinness family was forced to get their favorite Gilroys on the secondary market.
    One of those early collectors, who wishes to remain anonymous, recalls seeing several canvases for the first time at an antiques show. At first, he thought they were posters since that’s what Guinness collectors have come to expect. But after looking at them more closely, and realizing they were all original paintings, he purchased the lot on the spot. “It was quite exciting to stumble upon what appeared to be the unknown original advertising studies for one of the world’s great brands,” he says. But the casualness of that first encounter would not last, as competition for the newly found canvases ramped up among collectors. Today, the collector describes the scramble for these heretofore-unknown pieces as “a Gilroy art scrum.”
    Among those who were particularly interested in the news of the Gilroy cache was David Hughes, who was a brewer at Guinness for 15 years and has written three books on Guinness advertising art and collectibles, the most recent being “Gilroy Was Good for Guinness,” which reproduces more than 150 of the recently “discovered” paintings. Despite being an expert on the cheery ephemera that was created to sell the dark, bitter stout, Hughes, like a lot of people, only learned of the newly uncovered Gilroy canvases as tantalizing examples from the cache (created for markets as diverse as Russia, Israel, France, and the United States) started to surface in 2008.
    “Within the Guinness archives itself,” Hughes says of the materials kept at the company’s Dublin headquarters, “they’ve got lots of advertising art, watercolors, and sketches of workups towards the final version of the posters. But they never had a single oil painting. Until the paintings started turning up in the United States, where Guinness memorabilia is quite collectible, it wasn’t fully understood that the posters were based on oils. All of the canvases will be in collections within a year,” Hughes adds. For would-be Gilroy collectors, that means the clock is ticking.
    As it turns out, Gilroy’s entire artistic process was a prelude to the oils. “The first thing he’d usually do was a pencil sketch,” says Hughes. “Then he’d paint a watercolor over the top of the pencil sketch to get the color balance right. Once that was settled and all the approvals were in, he’d sit down and paint the oil. The proof version that went to Guinness for approval, it seems, was always an oil painting.”
    Based on what we know of John Gilroy’s work as an artist, that makes sense. For almost half a century, Gilroy was regarded not only as one of England’s premier commercial illustrators, but also as one of its best portraitists. “He painted the Queen three times,” says Hughes, “Lord Mountbatten about four times. In 1942, he did a pencil-and-crayon sketch of Churchill in a London bunker.” According to Hughes, Churchill gave that portrait to Russian leader Joseph Stalin at the Yalta Conference with Franklin Delano Roosevelt, which may mean that somewhere in the bowels of the Kremlin, there’s a portrait of Winnie by the same guy who made a living drawing cartoons of flying toucans balancing pints of Guinness on their beaks.
    For those who collect advertising art and breweriana, Gilroy is revered for the numerous campaigns he conceived as an illustrator for S.H. Benson, the venerable British ad agency, which was founded in 1893. Though most famous for the Guinness toucan, which has been the internationally recognized mascot of Guinness since 1935, Gilroy’s first campaign with S.H. Benson was for a yeast extract called Bovril. “Do you have Bovril in the U.S.?” Hughes asks. “It’s a rather dark, pungent, savory spread that goes on toast or bread. It’s full of vitamins, quite a traditional product. He also did a lot of work on campaigns for Colman’s mustard and Macleans toothpaste.”
    pparently Gilroy’s work caught the eye of Guinness, which wanted something distinctive for its stout. “A black beer is a unique product,” says Hughes. “There weren’t many on the market then, and there are even fewer now. So they wanted their advertising to be well thought of and agreeable to the public.” For example, in the early 1930s, Benson already had an ad featuring a glass of Guinness with a nice foamy head on top. “Gilroy put a smiling face in the foam,” says Hughes. Collectors often refer to this charming drawing as the “anthropomorphic glass.”
    That made the black beer friendly. To ensure that it would be appealing to the common man, Benson launched its “Guinness for Strength” campaign, whose most famous image is the 1934 Gilroy illustration of a muscular workman effortlessly balancing an enormous steel girder on one arm and his head.
    Another early campaign put Guinness beer in the world of Lewis Carroll’s “Alice’s Adventures in Wonderland.” “Guinness and oysters were a big thing,” says Hughes. In one ad, “Gilroy drew all the oysters from the poem ‘The Walrus and the Carpenter’ sipping glasses of Guinness.”
    nd then there were the animals, of which the toucan is only the most recognized, and not even the first (that honor goes to a seal). “He had the lion and the ostrich and the bear up the pole,” Hughes says. “There was a whole menagerie of them. The animals kept going for 30 years. It’s probably the longest running campaign in advertising history.”
    Most of Gilroy’s animals lived in a zoo, so a central character of the animal advertisements was a zookeeper, who was a caricature of the artist himself. “That’s what Gilroy looked like,” says Hughes. “Gilroy was a chubby, little man with a little moustache. As a younger man, he drew himself into the advert, and he became the zookeeper.”
    Gilroy’s animals good-naturedly tormented their zookeeper by stealing his precious Guinness: An ostrich swallows his glass pint whole, whose bulging outline can be seen in its slender throat; a seal balances a pint on its nose; a kangaroo swaps her “joey” for the zookeeper’s brown bottle. Often the zookeeper is so taken aback by these circumstances his hat has popped off his head.
    In fact, Gilroy spent a lot of time at the London Zoo to make sure he captured the essence of his animals accurately. “In the archives at Guinness,” says Hughes, “there are a lot of sketches of tortoises, emus, ostriches, and the rest. He perfected the drawing of the animals by going to the zoo, then he adapted them for the adverts.” As a result, a Gilroy bear really looked like a bear, albeit one with a smile on its face.
    During World War II, Gilroy’s Guinness ads managed to keep their sense of humor (eg: two sailors painting the hull of an aircraft carrier, each wishing the other was a Guinness), and in the 1950s and early ’60s, Gilroy’s famous pint-toting toucans flew all over the world for Guinness, in front of the Kremlin as well as Mt. Rushmore, the Leaning Tower of Pisa, and the Statue of Liberty, although some of these paintings never made it to the campaign stage.
    Gilroy’s work on the Guinness account ended in 1962, and in 1971, Benson was gobbled up by the Madison Avenue advertising firm of Ogilvy & Mather. By then, says Hughes, Gilroy’s work for Guinness was considered the pinnacle of poster design in the U.K., and quite collectible. “The posters were made by a lithographic process. In the 1930s, the canvases were re-created on stone by a print maker, but eventually the paintings were transferred via photolithography onto metal sheets. Some of the biggest posters were made for billboards. Those used 64 different sheets that you’d give to the guy with the bucket of wheat paste and a mop to put up in the right order to create the completed picture.”
    In terms of single-sheet posters, Hughes says the biggest ones were probably 4 by 3 feet. Benson’s had an archive of it all, but “when Benson’s shut down in ’71, when they were taken over, they cleaned out their stockroom of hundreds of posters and gave them to the British Museum and the Victoria and Albert Museum in London. Today, both have collections of the original posters, including the 64-sheets piled into these packets, which were wrapped in brown paper and tied up with string. They’re extremely difficult to handle; you can’t display them, really.”
    At least the paper got a good home. As for the canvases? Well, their history can only be pieced together based on conjecture, but here’s what Hughes thinks he knows.
    Sometime in the 1970s, a single collector whose name remains a mystery appears to have purchased as many as 700 to 900 Gilroy paintings that had been in the archives. “The guy who bought the whole archive was an American millionaire,” Hughes says. “He’s a secretive character who doesn’t want to be identified. I don’t blame him. He doesn’t want any publicity about how he bought the collection or its subsequent sale.”
    air enough. What we do know for sure is that the years were not kind to Gilroy’s canvases while in storage at Benson’s. In fact, it’s believed that more than half of the cache did not survive the decades and were probably destroyed by the mystery collector who bought them because of their extremely deteriorated condition (torn canvases, images blackened by mildew, etc.). After all, when Gilroy’s canvases were put away, no one at Benson’s thought they’d be regarded in the future as masterpieces.
    “A lot of the rolled-up canvases were stuck together,” says Hughes. “Oil takes a long while to dry. Gilroy diluted his oils with what’s called Japan drier, which is a sort of oil thinner that allows you to put the oil on the canvas in a much thinner texture, and then roll them up afterwards. The painted canvas becomes reasonably flexible. The problem is that even with a drier, they still took a long time to dry. And if someone had packed them tightly together and put weight on them, which is what must have happened while the Gilroy paintings were in storage at Benson’s, they’d just stick together. Some of the canvases were 80 years old, dating from 1930.”
    For diehard Guinness-advertising fans, though, it’s not all bad news. After all, almost half of the cache was saved, “and it’s beautiful,” says Hughes. “I’ve just come back from Boston to look at a lot of these canvases out there, and they are superb. The guy who’s selling the canvases I saw had about 40 or 50 with him. They’re absolutely fabulous.”
    Although he has no proof, Hughes believes the person who bought the cache in the 1970s also oversaw its preservation. Importantly to many collectors, all of the Gilroy canvases are in their found condition, stabilized but essentially unchanged. Even areas in the paint that show evidence of rubbing from adjacent canvases remain as they were found. “I think the preservation has been done by the owner,” Hughes says. “I don’t think the dealers did it. It’s my understanding that they were supplied with fully stabilized canvases from the original buyer. It appears that they were shipped from the U.K., so that’s interesting in itself.” Which suggests they never left the United Kingdom after being purchased by the mysterious American millionaire.
    collectors of the approval process at Benson. Gilroy painted his canvases on stretchers, and in the bottom corner of each canvas was a small tag identifying the artist, account code, and action to be taken (“Re-draw,” “Revise,” “Hold,” “Print,” and, during World War II, “Submit to censor”). “They would’ve been shown to Guinness on a wooden stretcher,” Hughes says. “Before they went into storage, somebody removed the stretchers and either laid them flat or rolled them up.”

    “As a younger man, he drew himself into the advert, and he became the zookeeper.”

    Without exception, the canvases Hughes has seen, which were photographed exclusively for his book, are in fine shape and retain their mounting holes for the stretchers and Benson agency tags. “The colors are good,” he says. “They haven’t been in sunlight. They’ll keep for years and years and years.” One collector notes that you can even see the ruby highlights in Gilroy’s paintings of glasses of the stout. “When a pint of Guinness is backlit by a very strong light, the liquid has a deep ruby color,” this collector says. “Gilroy was very careful to include this effect when he painted beer in clear pint glasses.”
    Finally, for Guinness, breweriana, and advertising-art collectors, the Gilroy canvases also offer a peek of what might have been. “I would say about half the images were never commercially used, so they are absolutely brand new, never been seen before,” says Hughes. “They’re going to blow people away.” Of particular interest to collectors in the United States are the Gilroy paintings of classic cars that were created for an aborted, early 1950s campaign to coincide with the brewing of Guinness on Long Island.
    Still, it’s the medium that continues to amaze Hughes. “The idea of the canvases, none of us expected that,” he says. “As a Guinness collector, I’ve always collected their adverts, but they’re prints. They never touched Gilroy, he was never anywhere near the printing process. I had acquired a pencil drawing, which I was delighted with. Then these oils started turning up,” he Naturally, Hughes the Guinness scholar has seen a few oils that Hughes the Guinness collector would very much like to own. “If I had a magic wand? Well, I saw one this weekend that I really liked. It’s one of the animal ones. But it’s an animal that was not used commercially. It’s of a rhinoceros sitting on the ground with the zookeeper’s Guinness between his legs. The rhinoceros is looking at the zookeeper, and the zookeeper’s looking around the corner holding his broom. It’s just a great image, and it’s probably the only one of that advert that exists. So if I could wave my magic wand, I think that’s what I’d get. But I’d need $10,000
    With those kinds of prices and that kind of buzz, you might think that whoever is handling the Guinness advertising account today might be tempted to just re-run the campaign. But Hughes is realistic about the likelihood of that. “Advertising moves on,” he says. “Gilroy’s jokey, humorous, cartoon-like poster design is quintessentially 1930s, ’40s, and ’50s. It is a bit quaint, maybe even a little juvenile for today’s audiences. But it’s still amusing. The other day I showed the draft of my book to my mother, who’s 84. She sat in the kitchen, just giggling at the pictures.”
    That sums up Gilroy to Hughes; not that it’s only appealing to people in their 80s, but that his work is ultimately about making people happy, which is why his advertising images connected so honestly with viewers. “Gilroy had a tremendous sense of humor,” Hughes says. “He always saw the funny side of things. He was apparently a chap who, if you were feeling a little down and out, you’d spend a couple of hours with him and he’d just lift your spirits.” You know, in much the same way as a lot of us feel after a nice pint of Guinness.
  • Art and craft classes were held at the Maze,Long Kesh Prison & prisons in the South  as part of educational programmes, some by the prison authorities and some by the prisoners themselves. Prisoners could gain qualifications  and formal courses in art history were also offered. In addition, arts and crafts were pursued at an informal level within the prison. Murals were painted on the walls of both the H-Blocks and the Nissen huts within the cages/ compounds. Handicrafts made in the prison could be sold on the ‘outside’, with proceeds going to prisoners’ families. In 1996 the Prison Arts Foundation (PAF) was founded, with the aim of providing access to the arts for all prisoners, ex-prisoners, young offenders and ex-young offenders in Northern Ireland. During the latter years of the Maze and Long Kesh Prison, the PAF promoted access to the arts by organising professional artist residencies and workshops in the H-Blocks. Security considerations placed constraints on materials permitted and the type of art and crafts that could be produced in the prison. For example, glass and ‘inflammable’ paint were not allowed. However, the availability of tools and materials varied across the site and over the years. And prisoners also improvised with materials to hand.
  • Interesting old display print on a wooden background depicting the historical,cultural and sporting highlights of the Emerald Isle.Although the frame is showing signs of age related wear,this piece will make a wonderful addition to your collection or decorative item for your wall . Kilkee  Co Clare     60cm x 55cm
  • A very interesting Royal Munster Fusiliers Regiment WW1 Recruitment Poster exhorting the  young men of Kerry,Cork,Clare & Limerick to enlist and join the War effort. Origins:Glin Co Limerick.      Dimensions : 40cm x 35cm        Glazed The Royal Munster Fusiliers was a line infantry regiment of the British Army from 1881 to 1922. It traced its origins to the East India Company's Bengal European Regiment raised in 1652, which later became the 101st Regiment of Foot (Royal Bengal Fusiliers). The Royal Munster Fusiliers were formed in 1881 by the merger of the 101st Regiment of Foot and the 104th Regiment of Foot (Bengal Fusiliers). One of eight Irish regiments raised largely in Ireland, it had its home depot in Tralee and served as the county regiment for Cork, Clare, Limerick and Kerry. At its formation the regiment comprised two regular and two militia battalions. The Royal Munster Fusiliers served in India before the regiment fought in the Second Boer War. Prior to the First World War, the regiment's three militia battalions were converted into reserve battalions, and a further six battalions were added to the regiment's establishment during the war. The regiment fought with distinction throughout the Great War and won three Victoria Crosses by the conflict's conclusion in 1918.Following establishment of the independent Irish Free State in 1922, the five regiments that had their traditional recruiting grounds in the counties of the new state were disbanded and the Royal Munster Fusiliers ceased to be as a regiment on 31 July 1922.

    History

    Origins

    A painting depicting the 101st Regiment of Foot (Royal Bengal Fusiliers), a predecessor regiment of the Royal Munster Fusiliers, marching to Delhi during the Indian Mutiny of 1857.
    Before the regiment was reformed as part of a reorganization of the British Army in 1881, the Royal Munster Fusilier's historic background went back as far as 1652 with the formation of the Bengal European Regiment by the Honourable East India Company.This regiment would eventually become the 101st Regiment of Foot (Royal Bengal Fusiliers), or the 1st Bengal European Fusiliers. The East India Company formed the 104th Regiment of Foot (Bengal Fusiliers), or 2nd Bengal European Fusiliers, from this regiment in 1765. Both regiments, which were composed exclusively of white soldiers, not Indian sepoys, played pivotal roles in the British conquest of India throughout the 18th and 19th centuries. As well as the Royal Munster Fusilier's origins as part of the East India Company, the regiment's reserve battalions also traced their lineage to the Militia of Munster (namely the South Cork Light Infantry Militia, the Kerry Militia and the Royal Limerick County Militia, which became the 3rd, 4th and 5th Battalions, respectively). While both the fusilier regiments had originated and served as "European" regiments of the East India Company, they were transferred to the British Army in 1861 when the British Crown took control of the company's private army after the Indian Mutiny of 1857.

    Formation

    The second half of the 19th Century saw the beginning of widespread reforms in the British Army which would eventually result in the formation of the Royal Munster Fusiliers. The first of these reforms saw the localisation of recruiting districts in Britain and Ireland between 1873 and 1874 under the Cardwell Reforms. Five of the historic East India Company's European infantry battalions were given Irish territorial titles under the Childers Reforms of 1881. The former Bengal Fusilier regiments were merged into a single regiment to become the 1st Battalion, Royal Munster Fusiliers and the 2nd Battalion, Royal Munster Fusiliers, while the 3rd, 4th and 5th Royal Munster Fusilier battalions were the militia units. The Reforms linked regiments to recruiting areas – which in case of the Royal Munster Fusiliers were the counties of Clare, Cork, Kerry, and Limerick. Militarily, the whole of Ireland was administered as a separate command with Command Headquarters at Parkgate (Phoenix Park) Dublin, directly under the War Office in London. The regimental depot was located at Ballymullen Barracks, Tralee, Co. Kerry.

    Second Boer War

    The 1st Battalion, Royal Munster Fusiliers in South Africa during the Second Boer War, 1901.
    Following the outbreak of the Second Boer War in South Africa in October 1899, a number of regiments from areas containing large centres of population formed additional regular battalions. The Royal Munster Fusiliers were announced to be among those regiments set to form 3rd and 4th regular battalions in February 1900, but they do not appear to have done so.The 1st Royal Munster Fusiliers embarked for South Africa in 1899, and would serve there throughout the entire Second Boer War. Initially, the battalion took part in Lord Robert's advance into the Orange Free State. Following this, the battalion was attached to the 20th Brigade and fought at the Battle of Belmont. With the beginning of the war's guerrilla warfare phase, the battalion took part in numerous pacification campaigns against the Boers in Pretoria and Western Transvaal. The 3rd (Militia) Battalion, Royal Munster Fusiliers, formerly the South Cork Light Infantry, was embodied in early December 1899, and 435 officers and men embarked the SS Sumatra for South Africa on 23 February 1900. The 2nd Battalion, Royal Munster Fusiliers, arrived in South Africa from India in December 1901 and served during the closing stages of the campaign, garrisoning blockhouses in the northeast of the Orange River Colony. Following the end of the war in 1902 the 1st Royal Munster Fusiliers were sent to India. More than 520 officers and men left Cape Town on the SS Lake Manitoba in September 1902, arriving at Bombay the following month and were then stationed at Multan in Punjab. They would later take part in actions against the tribes of the North-West Frontier in 1908. The 2nd Royal Munster Fusiliers left South Africa soon after their sister battalion, and 450 officers and men returned to Cork Harbour on the SS Orient in early November 1902.

    First World War

    Prior to the First World War, the Royal Munster Fusiliers were an established strength of two regular service and three reserve battalions. With the outbreak of war in August 1914, the need for further divisions resulted in the creation of a New Army made up of volunteers who would serve for the duration of the war. This rapid expansion of the British Army would significantly increase the size of the Royal Munster Fusiliers who between their regular, reserve and volunteer battalions would have a combined strength of 11 raised battalions throughout the war. At the outbreak of war the 1st Royal Munster Fusiliers was acting as a regular garrison in Rangoon, Burma, having being based in the Far East since they had left Fermoy in 1899 to fight in the Second Boer War. The 2nd Royal Munster Fusiliers were based at Aldershot, England as part of the 1st Army Brigade of the 1st Infantry Division at the outbreak of war.At the outbreak of war the Royal Munster Fusiliers three reserve battalions were all mobilised on 4 August 1914 and the regimental colours were sent to Tralee for safekeeping there until after the Armistice

    Regular Army

    1914: Arrival in France and the Great Retreat
    Men of the 2nd Battalion, Royal Munster Fusiliers in Aldershot just prior to the outbreak of the First World War, 1914.
    At the outbreak of war, the 2nd Royal Munster Fusiliers was under strength, and reservists were called up from the regimental depots at Tralee and Fermoyamid much local cheering, to join the battalion at Aldershot which brought the battalion up to a strength of 27 officers and 971 other ranks before its departure to France on 13 August 1914. As part of the British Expeditionary Force, the 2nd Royal Munster Fusiliers took part in the Battle of Mons and on 27 August were given the arduous task of forming the rearguard to cover the retreat of the 1st Division in the face of the German advance, with instructions to retreat only if ordered. The Munster's made an epic stand in a renowned rearguard action during the defence of Etreux, losing 9 officers and 87 other ranks killed while holding out,with most of the rest of the battalion being surrounded and taken prisoner after running out of ammunition. The Munster's had stemmed the Germans, who were five or six times their strength, for over a day, allowing their division to escape. The loss on an entire battalion so early in the war was a disaster for the regiment. When the scattered battalion reassembled on 29 August it was down to a mere 5 officers and 196 other ranks. The remnants of the 2nd Royal Munster Fusiliers were withdrawn to be recuperated before returning to battle, seeing action most notably at Langemarck, Belgium on 22 October. By 5 November, recruits from home brought its strength up to over 800 men. The battalion next saw action near Zillebeke, Belgium on 12 November and helped to defend against the last great German effort in the First Battle of Ypres. From 15 November, as snows began, they drove off further attacks, with trench warfare now becoming dominant. In early December they aided in the evacuation of the Ypres Benedictine Convent, whose occupants subsequently established Kylemore Abbey in Connemara, Ireland. The battalion was moved south to the Festubert sector in France, after a 36-hour march were ordered on 22 December to fill a gap by taking two lines of trenches. There were 200 casualties in the first 10 minutes of heavy fire. Withdrawing in total exhaustion on the next day, many wounded drowned in water-filled shell holes. Throughout Christmas and New Year they were fully occupied maintaining the trenches. On 25 January, the Kaiser's birthday the Germans tried unsuccessfully to break through with terrific shellfire. There then followed three months of rebuilding and training the battalion when it numbered 28 officers and 700 other ranks in May. Only four of the officers were pre-war.
    1915: Gallipoli and the Second Battle of Ypres
    The SS River Clyde holds dead of the Royal Munster Fusiliers who were killed while attempting to get ashore at Sedd el Bahr during the Gallipoli Campaign.
    The 1st Royal Munster Fusiliers, who had been stationed in Burma, arrived back at Avonmouth, UK in January 1915, and were entrained for Coventrywhere it was assigned to the 86th Brigade of the 29th Division (United Kingdom). In March it sailed for the Dardanelles, Turkey, when it numbered 28 officers and 1,002 other ranks. Turkey had joined the Central Powers's side in November 1914, the object of the landing on the Dardanelles peninsula was to open the Dardanelles Strait in the Battle of Gallipoli to enable Allied relief convoys reach Russia. Aboard the SS River Clyde, a converted collier with a capacity for over 2,000 men, they arrived on 25 April together with the 1st Battalion The Royal Dublin Fusiliers and some companies of the Royal Hampshires. The SS River Clyde ran gently ashore, its exit bows facing the beach, for what was to be the troubled British landing at Cape Helles. Small boats first carried companies of Dubliners to the beach, however four hidden Turkish machine gun posts opened fire and decimated them. Lighters to the shore were roped together and two companies of Munsters poured out on to the bow's gangway but were also hit by machine gun fire, with one survivor saying they were 'literally slaughtered like rats in a trap'. Many of the Munsters jumped from the gangway in the face of the withering fire and some drowned under their heavy equipment. Those men who continued down the gangway were mown down until all the boats and lighters were filled with dead and wounded. The ship's commanding officer, Captain Edward Unwin, on being informed that they were not succeeding, replied "in British military tradition, offensives once begun are never called off". Unwin was awarded the Victoria Cross for his actions that day. At daybreak the next day, just three companies of Munsters, two companies of Hampshires and one company of Dubliners had made it to the shelter of some dunes. On 26 April they took fort Sedd-el-Bahr overlooking the bay, charging and taking the village behind and held off several Turkish counterattacks. It was in this attack that the heroic actions of William Cosgrove won the regiment's first Victoria Cross. The 28 April saw a renewed attack in the Battle for Krithia village, but the survivors of the landing were withdrawn by 29 April due to heavy losses and amalgamated with the surviving Dublin Fusiliers, to form the "Dubsters" battalion of 8 officers and 770 men.
    The Last General Absolution of the Munsters at Rue du Bois administered by their chaplain Father Francis Gleeson
    The Turks launched a renewed attack on the night of 1 May, with one Royal Munster Fusilier saying "they crept up in the dark into our trenches bayoneting our men before we knew it had begun. Bayoneting on both sides was terrible. At dawn the Turks were mowed down, and heaps of bodies and streams of blood remaining everywhere."The battalion was reduced to 4 officers and 430 men, with the Turks attempting further attacks the following days only to be driven off once again, but the combined force of Munster and Dublin Fusiliers were down to 372 men by 11 April. Both the Munsters and Dubliners received new drafts on 29 May and became separate units again. By 4 June, the 1st Royal Munster Fusiliers numbered 40 officers and 500 other ranks, but many the new recruits were young and inexperienced. The Munsters withheld a further Turkish attack on 17 June, killing over 300 Turks. The arrival of further new drafts replenished the battalion to 23 officers and other 588 ranks. The Munsters took part in the Division's assault on 28 June which secured five trench lines. This provoked a general attack by the Turkish side along the Cape Helles front on 5 July, but the Turks were repulsed after suffering heavy losses. The 1st Royal Munster Fusiliers participated in limited actions into the middle of July. A month's rest was promised on 15 July, but by 22 July the battalion were back in action, their strength around 500 of whom only 3 officers and 314 men remained from those who first landed on 25 April. The climax of the Gallipoli came with the Suvla attack on 21 August in the Battle of Scimitar Hill, the Turks inflicted severe casualties. The unsuccessful attack cost the Munsters 3 officers and 79 men that day alone. There was little further action other than holding front lines from September through to November, when the weather worsened. Late in November, gales swept over the peninsula, hundreds were drowned in the flooded trenches or from exposure and frostbite. Faced with defeat, the British decided to withdraw from the peninsula and the 1st Royal Munster Fusiliers was evacuated as it arrived, on the River Clyde, sailing on 2 January 1916 for Alexandria. From there it sailed with the rest of the 29th Division and arrived in France on 22 March. 3 years of warfare still remained for the battalion on the Western Front, but the battalion had already suffered 45% of its total losses for the entire war at Gallipoli, and numbered just 24 officers and 287 men when disembarking in France.
    Certifying attendance at Father Gleeson's Mission, 1915.
    While their sister battalion had been fighting on the shores of Gallipoli, the 2nd Royal Munster Fusiliers had continued to serve on the Western Front and faced their first major action of 1915 in the Second Battle of Ypres, during which they fought at the Battle of Neuve Chapelle. The day before the attack was to be launched on 9 May, the battalion received Absolution from their chaplain, Father Francis Gleeson,an event which would become depicted in the famous "Rue du Bois" painting by Fortunino Matania.The British bombardment began at 5 a.m. and the Munsters then pressed forward with extraordinary bravery, with German fire sweeping no-mans-land. Some of the Munsters audaciously charging ahead through the German lines, briefly waving a green flag on its breastwork, then moved beyond until cut off by the British artillery bombardment that followed, which killed many men sheltering in shell craters. By 11 a.m. the 2nd Royal Munster Fusiliers was withdrawn with only 3 officers and 200 men remaining, having lost 19 officers and 370 men killed, wounded or captured. The Munsters was one of only two British battalions to reach the German lines but they had suffered the regiment's highest loss of any one day of the war, with 11 officers and 140 men killed in action. It was an unsuccessful day for the British forces overall, with casualties exceeding 11,000, the devastating losses exposing the British forces weakness in artillery. The summer was relatively quiet for the 2nd Royal Munster Fusiliers after the battalion moved to the Loos sector in June, with casualties in July and August occurring from shelling. With other forces being withdrawn to reinforce the Gallipoli Campaign, no reinforcements or recruits arrived during the summer, keeping the battalion weak as the Loos offensive began on 25 September 1915. The Munsters were held in reserve at first but they were soon tasked with holding the line and suffered over 200 casualties, leaving the battalion with around 350 soldiers all ranks, which further reduced to 250 by the time the battle died down on 13 October. John Redmond M.P., the Irish leader, visited the battalion a month later on 15 November and promised to fill the depleted 2nd Royal Munster Fusiliers with Irish recruits. There followed three months of bitter winter weather in appalling trench conditions. New recruits began arriving over the winter, but in the relative inactivity, 65 men were hit by harassing random fire while 40 men went down with frostbite and trench fever in the Arctic weather before the winter had ended.
    1916: The Battle of the Somme
    An illustration depicting men of the Royal Munster Fusiliers returning victoriously from their capture of Ginchy during the Battle of the Somme.
    The 1st Royal Munster Fusiliers entered the front lines in France for the first time on 23 April 1916 at the Somme sector, where they slowly built up strength to 26 officers and 476 men. On 29 May, the battalion was assigned to the 48th Brigade of the 16th (Irish) Division at Béthune and they were reinforced by members from the disbanded 9th Royal Munster Fusiliers, bringing the Battalion up to full strength. The Munsters remained in the area of the Loos salient into August with only intermittent casualties.When the 16th Irish Division was ordered south of the Somme battlefield, the 1st Royal Munster Fusiliers entered the line facing the strategic town of Ginchy on 5 September, having suffered over 200 casualties by gas-shelling on the way. The Munsters took part in the ensuing attack and triumphant capture of Ginchy by the 16th Division but at a high cost for the battalion which was reduced to 5 officers and 305 other ranks. A London newspaper headlined How the Irish took Ginchy – Splendid daring of the Irish troops In May, the 2nd Royal Munster Fusiliers received many of the personnel from the disbanded 9th Royal Munster Fusiliers, bringing it up to strength for the summer campaign. The battalions' first noteworthy operation was the carefully planned Liévin raid on 25 June. It was during this action that Lieutenant Arthur Batten-Pooll would win the regiment's second Victoria Cross, although losses were heavy for the battalion with 5 officers and 60 other ranks killed or wounded. The 2nd Royal Munster Fusiliers were transferred with its division down to the Somme sector in July for the opening of the Battle of the Somme, entering the lines on 14 July and capturing its objectives two days later. The battalion repulsed the German counterattack on 18 July, with an officer and 26 men killed, 127 wounded and 50 gassed. The Munsters were in reserve until 20 August, when they entered the lines once again for steady fighting but ran into heavy off-target and ineffective British artillery bombardment, killing 4 officers and 29 other ranks. A continual toll of casualties made September a costly month for the battalion. After a month's break in October, the 2 Royal Munster Fusiliers returned to the Somme for maintenance duties, then went into the mud filled front-line trenches from 27 November onwards, with a steady stream of casualties from frostbite and raids continuing to the end of December. Throughout the Somme campaign the 2RMF retained its local and Irish character. Following the end of their involvement in the Battle of the Somme, 1st Royal Munster Fusiliers was moved northwards to Ypres in Belgium and also absorbed the remnants of the 8th Royal Munster Fusiliers on 23 November to bring it up to a strength of 48 officers and 1,069 men by 1 December. The Munsters spent Christmas 1916 in the trenches, but as the New Year arrived, an official report relates "as if by mutual consent both sides ceased fire a minute or two before the close of the old year. On the stroke of midnight the pipers tuned up and gave us The Old Year out and the New Year in, A Nation Once Again ,God Save Ireland, and a few more songs of the old country, N.C.O.s and men joining lustily in the choruses".
    1917: The Battle of Messines and Passchendaele
    Old Royal Munster Fusiliers insignia
    The Kaiser knows each Munster, by the Shamrock on his cap, and the famous Bengal Tiger, ever ready for a scrap. With all his big battalions, Prussian guards and grenadiers, he feared to face the bayonets of the Munster Fusiliers.
    — Verse from a song published during the Great War
    Following a period of rest in January 1917, the 2nd Royal Munster Fusiliers were returned the front trenches again in February at Barleux, with the thawing weather resulting in extremely muddy conditions in the trenches. In March, the first major event was the German withdrawal from the old Somme battlefield to the newly constructed Hindenburg Line. The battalion followed across the Somme, but was held up into May removing mines and booby-traps and repairing communications. The Munsters then moved to near Nieuwpoort in Flanders for an intended amphibious landing, with an impressive strength of 43 officers and 1,070 men, which was aborted following a surprise German attack on 10 July. The Munsters were then moved with their division to Dunkirk for another amphibious attempt near Zeebrugge to link with a land offensive through Passchendaele, but this was also cancelled when the land offensive did not gain enough footing. For the men of the 1st Royal Munster Fusiliers, rotating routine trench duties continued up to the middle of March with light casualties (2 officers and 20 men killed). The battalion rehearsed special training during April and May for the assault on the strategic Messines Ridge. The Flanders offensive began at 3.10am on 7 June 1917 with the detonation of nineteen huge mines previously burrowed under the German lines. This was followed by the advance of the 16th Irish Division opposite the village of Wytschaete, to the right the 36th (Ulster) Division opposite the village of Messines, the largest ever concentration of Irish soldiers on a battlefield. The 1st Royal Munster Fusiliers took all its objectives on schedule despite the loss of nearly all of its supporting tanks. The subsequent battle was a complete success militarily for the British, with the two Irish divisions showing great fortitude, advancing over two miles in a few days with minimal losses, which was exceptional by Western Front standards. The battalion was then relieved, and returned to the Ypres salient front section in August. Continuous rain turned the battlefront into a sea of mud causing a multitude of casualties and failure to take specific positions, reducing the battalion to 37 officers and 701 men. The Munsters were moved with its Division back south into France where it built up to 1,089 all ranks. The 16th (Irish) Division, and with it the 1st Royal Munster Fusiliers, took up positions north of the main attack during the first Battle of Cambrai which opened on 21 November with the use of over 450 British tanks. The Munsters advanced with such speed that only one enemy machine gun post was manned in time to open fire, which was taken with one loss. Considering the success of capturing a difficult objective without tank support and taking 170 prisoners, losses were light, and followed previously unsuccessful attempts by other units during the summer. The 1st Royal Munster Fusiliers final front tour of 1917 ended on 2 December when the Division was moved south to take over a French section. By 6 November 1917, the 2nd Royal Munster Fusiliers now numbered 20 officers and 630 other ranks when it arrived at "Irish Farm" in the Ypres salient. The ground was a quagmire full of water-logged shell-holes following four months of battle. It was to be the last British effort of the Passchendaele campaign. The Munsters were to be one of two battalions leading the 1st Division's attack at 6 a.m. on 10 November. Weighed down with equipment, they waded waist deep through mud and water, initially taking all objectives within 45 minutes. Seeing the progress by the Canadians on the right, the men of the Munsters pressed on. However, the South Wales Borders advance had left a gap the Germans made use of to cut off most of the 2nd Royal Munster Fusiliers who then had to fight their way back to the British lines. A roll call took three hours later saw only 7 officers and 240 other ranks present with 12 officers and 393 other ranks having become casualties. The battalion was moved out to Brieulles for reforming for the rest of the year.
    1918: The German Spring Offensive and Final Victory
    Two officers of the 2nd Battalion, Royal Munster Fusiliers man a machine gun on the Western Front.
    From January through to March, the 1st Royal Munster Fusiliers was involved in various engagements in snow, frost and mud. By St. Patrick's Day 1918, it became clear that the Germans were gaining the initiative and their forecast "Big Move" was awaited. By the end of January 1918 the 2nd Royal Munster Fusiliers numbered 44 officers and 823 other ranks, and was then transferred to the 48th Brigade of the 16th (Irish) Division on 3 February near Peronnewhere it entered the lines a week later. The division was now under the command of General Hubert Gough. The British front was at its lengthiest when the German Spring Offensive opened with a devastating bombardment early on 21 March 1918, after which a fierce attack by fresh troops was launched. The 2nd Royal Munster Fusiliers suffered badly from the shelling but held the Germans up all night, before they broke through and overwhelmed the Munsters who dashed to retreat, with some making it to a high ridge trench where they were driven out and retired to Epehy by dark, fog having allowed the Germans to infiltrate easily. The next day the battalion was withdrawn to Tincourt where the depleted 16th (Irish) Division was concentrated, with the 2nd Royal Munster Fusiliers now numbering only 290 other ranks, from 629 the day before. On 22 March, the battalion crossed back over the Somme at Péronne.By 25 March, the battalion had lost 27 officers and 550 men, as the rest tried to reform, holding off several attacks and near encirclements. The Munsters formed a 400-man column and attempted a night retreat, half reaching friendly positions next morning at Hamel. The 1st Royal Munster Fusiliers was fortunate to be in reserve as the Germans opened the offensive with a gas-bombardment. By the next day, the battalion was heavily engaged, the enemy using a new zigzag attack strategy. The battalion retaliated but was forced to withdraw and were quickly down to 7 officers and 450 men. There was then a general withdrawal across the Somme at Peronne, by which time the battalion was reduced to just 290 men. The German offensive had decimated the 1st Royal Munster Fusiliers to a shadow of its previous strength. The 16th (Irish) Division was reduced to cadre, having suffered the heaviest losses of any British division during the March retreat. The 1st Royal Munster Fusiliers was transferred to the 57th (2nd W.Lancs) Division which had not seen action since its arrival in February 1917.The 2nd Royal Munster Fusiliers was largely destroyed by the German offensive, losing 36 officers and 796 other ranks since 21 March. The battalion moved northwards to amalgamate with the equally hard hit 1st Royal Munster Fusiliers at Inghem on 14 April, with the resulting unit numbering 28 officers and 896 other ranks. The 2nd Royal Munster Fusiliers was then reduced to a training cadre of 11 officers, who left the 16th (Irish) Division to provide instruction for newly arrived American Expeditionary Force. In May, the 1st Royal Munster Fusiliers entered the lines again at Gommecourt, a quiet sector during the summer. On 27 August, the battalion again entered the line for an attack near Croisilles, taking enemy support trenches on the Hindenburg Line in half an hour with minimal losses. This was followed by the assault of 2 September when Martin Doyle won the battalion's third Victoria Cross on the DrocourtQueant Line south of the river Scarpe, with the battalion suffering 350 casualties. The battalion was then relieved and received replacements and trained in preparation for the assault on the Cambrai to St. Quentin line. With a 3,000-yard advance on 27 September, Graincourt was captured by the Munsters. The Germans counter-attacked, recapturing many positions. The battalion remained under shellfire even behind the lines and was reduced to 7 officers and 261 men by 3 October.The battalion supported the final attack of the Battle of Cambrai on 8 October, which was found to be evacuated the following day as the Germans were in disorganised retreat. The 57th Division was then sent north to Armentières, with the Munsters entering the line on 17 October, with no resistance. Lille was captured the following day and the battalion provided a guard of honour for the French President's visit to the city on 21 October. The 1st Royal Munster Fusiliers was billeted in Lille until the Armistice of 11 November 1918. The 2nd Royal Munster Fusiliers began reconstruction on 7 June 1918 when most of the 6th Royal Munster Fusiliers who had returned from Palestine were transferred to the 2nd Royal Munster Fusiliers. The battalion made its last transfer to the 150th Brigade of the 50th Division at Arras for the beginning of the Hundred Days Offensive. On 1 October, the battalion was transported to Épehy, which had been the scene of its Spring Offensive experiences back in March, and it was again ordered into the lines on 4 October, to capture Le Catelet. The Munsters largely gaining their objective, however, they had to retire after encountering heavy counterattacks and failures elsewhere on the line, losing many 6st Royal Munster Fusiliers pre-war veterans who had survived Gallipoli. The 50th Division's advance was resumed on 10 October, and the battalion was reduced to 13 officers and 411 men by 16 October. The Battle of Épehy began on 18 October to drive the Germans behind the river, with the Munsters going in next day in fog surprising the Germans and taking many prisoner as well the objectives. The Munsters overran their objectives and were caught in another Division's barrage, with heavy losses experienced. They were then withdrawn and reorganised for what to be their final operation of the war, successfully taking a large area around Haute Noyelles on 4 November, the number of prisoners taken indicative of the low state of German morale. After a counter-bombardment on 7 November the battalion was withdrawn for the remaining days up until the Armistice.

    New Army

    With the outbreak of World War I in August 1914 the immediate need for a considerable expansion of the British Army resulted in the formation of the New Army under Lord Kitchener. The war target was seventy divisions in all, the New Army to have thirty volunteer divisions separate and under Army Order 324, as additional from the Regular Army, with a planned period of service of at least three years. On 7 August a general United Kingdom-wide call for 100,000 volunteers aged 19–30 was issued. The battalions were to be distinguished by the word 'Service' after their number. The first new battalions were raised as units of Kitchener's new K1 Army Group, which led to the formation of the 6th and 7th (Service) Battalions, Royal Munster Fusiliers which were a part of the 30th Brigade of the 10th (Irish) Division, under the command of General Bryan Mahon. The 8th and 9th (Service) Battalions, Royal Munster Fusiliers followed as units of the 16th (Irish) Division's 47th and 48th Brigades, part of Kitchener's second new K2 Army Group. The 16th Division was placed under the command of Major General William Hickie.In the course of the war heavy losses suffered by the two Regular Royal Munster Fusilier Battalions caused the new service battalions to be disbanded and absorbed in turn by the regular battalions, the last on 2 June 1918 when the 8th (Service) Battalion, Royal Munster Fusiliers was amalgamated with the 1st Battalion, Royal Munster Fusiliers.
  • Original Fianna Fail Charles J Haughey Election Poster from the 1980s.Anyone who remembers the period of Irish Life when Charlie held sway over the country will either look at this poster with fond admiration or in horror -there is no middle ground !The most polarising and controversial figure of modern Irish history. Dublin       83cm x 63cm
  • 60cm x 80cm.  Castlegregory Co Kerry .These unique artefacts of old Irish commercial life will make superb decorative item for any discerning Irish pub or home bar with a  distinctive Irish theme.What makes these items of even more historical value and interest is the fact that the majority of them date from the World War 2 Era or what was known as the Emergency in Ireland as its remained somewhat controversially neutral under DeValera's leadership.We can see vividly through these unique items  how ordinary people and both small and large businesses alike were presented with an unprecedented set of challenges -rationing,increaseed regulation  and of decreased supply and increased demand created by a world in turmoil. Presented in antique frames, these are the real deal after a number were found in an old suitcase bought at auction. If interested in buying a number of these charming pieces of Irish commercial ephemera, please contact us directly at irishpubemporiu@gmail.com for a special deal !   Dingle Co Kerry  27 cm x 23cm

    A short history of Ireland during the Second World War, by John Dorney.

    The Second World War was the defining event of the twentieth century. It saw, as well as the deaths of tens of millions and devastation of two continents, the defeat of Hitler and Nazism, the decline of the once dominant European empires and the rise to superpower status of the United State and the Soviet Union. In the Irish state, popularly known throughout the war years as ‘Eire’ it was also a crucial event, though more for what did not happen than what did. Ireland did not join the war, but declared neutrality. Indeed the world war, in Ireland, was not referred to as a war at all, but as ‘The Emergency’. In staying neutral, despite British and latterly American pleas to join the war, Ireland, under Eamon de Valera, successfully asserted the independence of the new state. However, Irish neutrality was a fraught affair – a delicate balancing act between neutrality and secretly aiding the Allied powers.  

    Background, incomplete independence

     
    Eamon de Valera.
    The independence struggle of 1916-1921 had not resulted, as Irish Republicans had dreamed, in a fully independent all-Ireland Republic. Instead, the Treaty settlement of 1921 left two states in Ireland. One, the Irish Free State, in 26 of Ireland’s 32 counties was a self-governing dominion of the British Empire. The other 6 counties, Northern Ireland, was a unionist dominated autonomous region of the United Kingdom. While the Free State was much more independent than Northern Ireland, it was not completely so. As well as symbolic ties to Britain – an oath of fidelity members of parliament had to take to the British monarch and Governor General who represented the King as head of state in Ireland, the British retained three naval bases around the Irish coast, at Cobh, Bearhaven and Lough Swilly. The acceptance of this settlement tore the unity of the Irish nationalist movement apart, in a bitter Civil War in 1922-23, won by the pro-Treaty faction.  
    The Irish state stayed neutral during the War to assert its independence from Britain.
      The anti-Treaty Republicans never fully accepted their defeat however. What was left of the guerrilla army that had fought British and the Civil War, the IRA, never accepted the Free State. In 1932, the major political party that emerged from the anti-Treaty movement, Fianna Fail, came to power by election. Under Eamon de Valera, they set about dismantling the Treaty, abolishing the oath to the British monarchy, the Governor General and the Senate and introducing a new constitution in 1937. They also initiated a tariff war with Britain by refusing to pay back the Land Annuities that Britain had granted to subsidise land reform in Ireland in the early twentieth century. While this satisfied many of de Valera’s supporters, the IRA continued to oppose anything short of a fully independent Irish Republic. De Valera had legalised the organisation in 1933, but he banned them again in 1936, as they would not give up their arms or illegal methods. De Valera’s new constitution removed the name Irish Free State and stated that the country’s name was ‘Eire, or in the English language Ireland’. The name ‘Eire’ stuck abroad to distinguish the former Free State from Northern Ireland. By 1938, however, both de Valera and the British government of Neville Chamberlain, were eager to normalise relations with each other. De Valera agreed to pay a lump sum towards the land annuities and in return, Chamberlain lift the onerous tariffs on Irish agricultural imports. Most importantly though, the British agreed to return to Ireland the three ‘Treaty ports’ on the Atlantic Coast. The British analysis was that the ports had not been well-maintained, required investment and would be difficult to defend in wartime should the Irish ever try to take them back. But the British thought they were being returned to Ireland on the implicit understanding that British naval forces would be allowed to use them in the event of a European war. De Valera, on the other hand, had insisted that the return of the ports be unconditional and when war broke out, refused the British request to use the ports as anti-submarine bases.  

    The Treaty ports and Irish unity

     
    The location of the Treaty Ports. 
    Nazi Germany invaded Poland in September 1939, causing Britain and France to declare war on Germany. Ireland immediately declared neutrality. By the summer of 1940, however the situation had changed dramatically and to the peril of neutral Ireland. German forces had rolled over most of western Europe, occupying Denmark, Norway the Netherlands, Belgium and most importantly, France. The British Army had only barely escaped annihilation at Dunkirk. Britain now faced a fight for its life, with the Atlantic Ocean and trade with America as it last lifeline. Now it again desperately needed the use of Atlantic Ports that it had returned to Ireland in 1938, to safeguard the convoys of merchant ships that crossed the Atlantic with food and arms.  
    Winston Churchill had to be persuaded not to invade Ireland to take Ireland’s Atlantic ports.
      At this point Neville Chamberlain was replaced as British Prime Minister by Winston Churchill, who took a far less conciliatory position on Irish neutrality than his predecessor. Churchill was one of the architects of the Anglo-Irish Treaty back in 1921 and considered that the Irish state only existed as agreed under the Treaty, ‘under the [British] Crown’. He therefore considered Irish neutrality as a breach of the Treaty and that Britain would be within its rights to re-occupy the territory of the Irish Free State. On numerous occasions he had to be talked out of unilaterally taking back the ‘Treaty Ports’ in Ireland by military action by his cabinet Churchill however also attempted to lure de Valera into the war by offering him the prospect of Irish unity in return for an end to the policy of neutrality. In popular consciousness this is often held to have been confined to a late night note Churchill fired off to de Valera in which he wrote ‘now or never, a nation once again’. In reality however, the British offer of a united Ireland was far more concrete than is widely understood. Irish and British teams negotiated for months, and the British under Neville Chamberlian offered de Valera of formal offer of unity on June 28 1940, in return for British troops, planes and ships being allowed to garrison the Treaty Ports. What decided de Valera against accepting the offer, apart from the innate fears of entering the war, was that a prospective united Ireland would have to be approved in the Northern Ireland Parliament. As long as this was dominated by unionists, this meant that no British offer of unity was likely to come to pass. Ireland and her ports stayed out of the war. Northern unionists, meanwhile, were outraged at the prospect of a united Ireland negotiated behind their backs between London and Dublin.

    Neutral?

     
    The Irish Army in 1930s German style helmets. They were re-kitted with British pattern gear during the War.
    Because of Ireland’s stance, many in Britain claimed that Ireland was secretly pro-Axis and rumours, mostly unfounded, abounded of German u-boats docking on Ireland’s west coast. Pressure increased on Ireland to join the war after the entry of the United State in 1941. The American consul in Dublin David Gray, was extremely hostile to Irish neutrality and consistently reported, erroneously, that Irish neutrality was pro-Axis. This meant that Ireland had to aid the Allies in order placate Britain, avoid a possible British invasion and to avoid American hostility. At the start of the war, De Valera secretly agreed with the British to share naval and marine intelligence with them. Dan Bryan, the head of Irish military intelligence, developed particularly close relations with his British counterparts during the war. The standard practice for neutral countries was to intern any belligerent personnel who landed there. At the start of the war, Ireland followed this practice and detained both Allied and German airmen who crash landed in Ireland.  
    Despite its neutrality, in practice Ireland aided the Allies in many ways.
      However, in 1943, Ireland quietly released all its 33 Allied internees while keeping the Germans incarcerated. About 260 German military, air force and naval personnel, who had mostly crashed landed in Ireland, were interned in Ireland during the war From this point onwards, when allied airplanes crashed in Irish territory, their surviving crews were secretly escorted across the border, back into British territory. And where possible, their machines were also repaired and returned. The official justification for this was that all allied planes over Ireland were on training missions, whereas the Germans were on combat missions. From 1941 onwards, Ireland also permitted allied planes to fly over Irish air space in an ‘air corridor’ over County Donegal into Northern Ireland. In 1944, in the run up to the Normandy Landings in France, Irish weather stations provided the allies with secret weather reports that helped the invasion of Europe to go ahead Northern Ireland, meanwhile, became a major staging post for the United State military, with a naval and Marine Corps base in Derry and thousands of American military personal, including five Army divisions, garrisoned there ahead of the invasion of Europe.  

    The role of the IRA

     
    The aftermath of an IRA bomb in Coventry in August 1939 that killed 5 civilians.
    One of the major headaches for those trying to safeguard Irish neutrality was the IRA, which was determined to get German military aid to overthrow both states in Ireland, north and south. As well as defying Irish law, the IRA’s actions threatened to undermine Ireland’s neutrality in the war and bring about a confrontation with Britain. IRA Chief of Staff Sean Russell tried to make contact with the Germans as early as 1936 and IRA leader Tom Barry was brought to Germany as a guest of German intelligence in 1937 and asked about the possibility of the IRA carrying out sabotage against Britain in the event of war.  
    The IRA sought German aid during the War but was harshly repressed on both sides of the border.
      In 1939, starting before war broke out between Britain and Germany, Russell launched a bombing campaign in England, targeting power stations and factories but also cinemas and post offices. The logic of Russell’s campaign was that while Britain was engaged in a world war it might be forced to leave Northern Ireland in order to stop the bombing campaign at home. Seven English civilians were killed in the bombing campaign. The most dramatic event was a bomb in attack in Coventry that killed five people, for which two IRA members were later hanged. In Ireland the IRA was also involved in intermittent anti-state activities. In December 1939 they stole one million rounds of ammunition from the Irish Army’s depot at the Magazine Fort in Dublin’s Phoenix Park. They also bombed Garda (police) headquarters at Dublin Castle and shot a number of Garda detectives in various incidents, killing five detectives over the course of the war In response, the de Valera government interned over 500 IRA members at the Curragh and jailed another 100 for the duration of the war. The Irish government also executed six IRA members between 1940 and 1944 for shooting Gardai or soldiers. In Northern Ireland, the IRA carried out some attacks from 1942 onwards, killing over the course of the war, six RUC policemen. There too, internment was introduced, 300 IRA men were imprisoned and one IRA man, Tom Williams, was hanged by the Northern government for the killing of an RUC constable in 1942.  

    German and IRA collaboration

     
    Hermann Goertz, the German agent sent to Ireland to liaise with the IRA.
    There was an on-off partnership between the IRA and German military intelligence during the war. Essentially the Germans wanted two things from Ireland during the Second World War. The first and most important was that Eire would remain neutral and deny the British use of the Treaty Ports on Ireland’s western coast. Because of this they discouraged the IRA from attacks south of the border. Their secondary objective and reason for cooperating with the IRA, was to foment a rebellion by nationalists in Northern Ireland to divert British resources from war fronts elsewhere. In 1940 the Germans also considered invading the south coast of Ireland, in plan known as Operation Green. This would have been intended as a diversionary attack during an invasion of Britain itself. However this never got beyond the planning stage. Alternatively if the British invaded Eire in order to take the Atlantic ports, Hitler thought that de Valera might ask for German assistance, in which case Germany would invade in support of Irish forces. In fact, while de Valera rebuffed the offers of military aid from the German ambassador Hempel, he did make a working agreement to invite British troops into Ireland in the event of a German invasion.  
    The Germans wanted to use the IRA to launch an insurrection in Northern Ireland.
      Sean Russell, the IRA leader who had pioneered cooperation with Nazi Germany, died of a burst ulcer aboard a u-boat on his way back to Ireland in August 1940. However this was far from the end of the IRA‘s contacts with German intelligence. The Germans landed over dozen agents in Ireland during the war, the most important of whom was Hermann Goertz, a military intelligence officer, whose job it was to liaise with the IRA. Stephen Hayes, the IRA Chief of Staff, had a plan drawn up ‘Plan Kathleen’ for a German invasion of Northern Ireland, involving a landing in Derry, which the IRA would have supported through an attack over the border from County Leitrim. Goertz discussed the plan with Stephen Hayes but was not impressed either with Hayes, the IRA’s capabilities or with the details of the plan. In fact, the German agent concluded that the IRA was all but useless to German war aims and instead began trying to create a network of informants based on far-right wing sympathisers such as Niall MacNeill, an Irish Army intelligence officer and former Blueshirt leader Eoin O’Duffy After 18 months in Ireland, Goertz was arrested in November 1941, more or less ending the overt collaboration of the IRA with Nazi Germany. Despite the Germans’ on-off dealings with the IRA, the Eamon de Valera and the Irish government generally had a cordial relationship with the German ambassador, Eduard Hempel, who was regarded as dealing more respectfully with neutral Ireland than did the British or American representatives in Dublin. For this reason de Valera consistently refused Allied demands that the German ambassador be expelled.

    Bombing

     
    The aftermath of the North Strand bombing.
    One of the main reasons for Irish neutrality, apart from the demonstration of independence from Britain it allowed, was that the country would be defenceless against aerial bombing. And certainly the southern state was spared the fate of Northern Ireland during the war. Belfast in particular was systematically targeted by German bombers in April and May 1941 due to its possession of shipyards and war industries. During the ‘Belfast Blitz’ – consisting of three large air raids – over 1,000 people were killed and thousands more injured and made homeless.  
    Dublin was bombed accidentally but Belfast was systematically bombed and over 1,000 civilians were killed.
      Southern fire engines were sent north to aid the Northern authorities in the aftermath of the bombings. While it did not see concerted bombing of that kind, on a number of occasions, the 26 county Irish state was indeed bombed by the Germans, most notably the North Strand area of Dublin in May 1941, in which 28 people were killed. The Germans later apologised for the bombing and paid compensation While it has been speculated that such bombings were a veiled threat from the Germans as to what would happen if Ireland abandoned neutrality, historian Michael Kennedy judges that they were in fact the result of German bombers dumping their bombs on return flights from unsuccessful mission in Northern Ireland

    End of the War

     
    Destruction in Belfast after the Blitz there in 1941.
    Germany surrendered to the Allies on May 8 1945 after Adolf Hitler’s suicide. Very controversially, Eamon de Valera paid a courtesy visit  to the German ambassador Hempel’s residence to offer his condolences on the death of the Nazi leader. De Valera maintained that he was merely observing the standard diplomatic protocols on the death of a foreign head of state. Ireland survived the war more or less unscathed. Strict rationing had to be applied and there were severe shortages of items such as coal and petrol during the war years. Still, this was insignificant compared to the devastation that had been wrought in much of the rest of Europe. However its neutral stance during the war left it somewhat isolated in the immediate postwar years. For instance, while other western European countries received free American aid under the Marshall Plan in the 1940s, the Americans queried why neutral Ireland either deserved or needed such aid. In the end Ireland got a loan of £36 million The sharp contrast between the experience of the war north and south of the border also tended to reinforce the partition of Ireland in the coming decades.  
  • This painting of Clare piper Pádraig Ó Briain by the artist Joseph Haverty was hugely popular in 19th-century Ireland.

    82cm x 58cm.  Limerick

    An oil painting of a street musician who played regularly in Limerick city, was painted in oil on canvas. The subject, uileann piper Pádraig Ó Briain (there are several variant spellings of his name on record), occupied a space on the corner of the Crescent and Hartstonge Street in Limerick and presumably Haverty noticed him there. Pipers were esteemed in Ireland and were a popular subject. Haverty had a sound instinct for what would appeal to an audience. He transposed the piper from an urban to a woodland setting, which is theatrical but effective, and the painting seems to have been known under several different titles, including The Father and Daughter (O’Brien had two daughters but opinions differ as to whether the girl depicted was one of them), The Blind Piper and The Irish Piper.

    Reproduced as a print under the title The Limerick Piper, it sold widely throughout the country and became extremely well-known. Haverty made another quite different painting of the piper, now in the University of Limerick collection, but he also made copies of his own work.

    To complicate things slightly: The Blind Piper was exhibited by the RHA in 1845, when it was praised in the Nation. It was perhaps this version that Sir Josslyn Gore-Booth bought and exhibited at the Cork exhibition in 1852. But there were other versions in circulation. Young Irelander William Smith O’Brien reputedly commissioned a copy from Haverty, and bequeathed it to the National Gallery of Ireland in 1864.

    The Blind Piper is included in the exhibition Oidhreacht: Transforming Tradition at the Highlanes Gallery, Laurence Street, Drogheda, Co Louth (July 13th – September 14th), timed to coincide with Fleadh Cheoil na hÉireann which takes place July 10th-18th in Drogheda.

    The annual week-long festival, a lively mix of summer school, competition and a packed programme of traditional music concerts attracts up to 500,000 people from throughout Ireland North and South, the UK and internationally. The exhibition of art and artefacts is drawn from Drogheda’s Municipal Art Collection as well as those of major public museums, including the National Gallery of Ireland and Imma. It aims to explore “the rich social, political and aesthetic contexts in which the traditional arts have been expressed”.

  • 68cm x 46cm
    The biggest cliché in the collecting world is the “discovery” of a previously unknown cache of stuff that’s been hidden away for years until one day, much to everyone’s amazement, the treasure trove is unearthed and the collecting landscape is changed forever. As a corollary to this hoary trope, if you are in the right place at the right time, you can get in on the action before the word gets out.

    “Some of the canvases were 80 years old, dating from 1930.”

    Cliché or not, that’s roughly what happened in 2008 when hundreds of artist John Gilroy’s oil-on-canvas paintings started to appear on the market. The canvases had been painted by Gilroy as final proofs for his iconic Guinness beer posters, the most recognized alcoholic-beverage advertisements of the mid-20th century. Before most collectors of advertising art and breweriana knew what had happened, most of the best pieces had been snapped up by a handful of savvy collectors. In fact, the distribution of the canvases into the hands of private collectors was so swift and stealthy that one prominent member of the Guinness family was forced to get their favorite Gilroys on the secondary market.
    One of those early collectors, who wishes to remain anonymous, recalls seeing several canvases for the first time at an antiques show. At first, he thought they were posters since that’s what Guinness collectors have come to expect. But after looking at them more closely, and realizing they were all original paintings, he purchased the lot on the spot. “It was quite exciting to stumble upon what appeared to be the unknown original advertising studies for one of the world’s great brands,” he says. But the casualness of that first encounter would not last, as competition for the newly found canvases ramped up among collectors. Today, the collector describes the scramble for these heretofore-unknown pieces as “a Gilroy art scrum.”
    Among those who were particularly interested in the news of the Gilroy cache was David Hughes, who was a brewer at Guinness for 15 years and has written three books on Guinness advertising art and collectibles, the most recent being “Gilroy Was Good for Guinness,” which reproduces more than 150 of the recently “discovered” paintings. Despite being an expert on the cheery ephemera that was created to sell the dark, bitter stout, Hughes, like a lot of people, only learned of the newly uncovered Gilroy canvases as tantalizing examples from the cache (created for markets as diverse as Russia, Israel, France, and the United States) started to surface in 2008.
    “Within the Guinness archives itself,” Hughes says of the materials kept at the company’s Dublin headquarters, “they’ve got lots of advertising art, watercolors, and sketches of workups towards the final version of the posters. But they never had a single oil painting. Until the paintings started turning up in the United States, where Guinness memorabilia is quite collectible, it wasn’t fully understood that the posters were based on oils. All of the canvases will be in collections within a year,” Hughes adds. For would-be Gilroy collectors, that means the clock is ticking.
    As it turns out, Gilroy’s entire artistic process was a prelude to the oils. “The first thing he’d usually do was a pencil sketch,” says Hughes. “Then he’d paint a watercolor over the top of the pencil sketch to get the color balance right. Once that was settled and all the approvals were in, he’d sit down and paint the oil. The proof version that went to Guinness for approval, it seems, was always an oil painting.”
    Based on what we know of John Gilroy’s work as an artist, that makes sense. For almost half a century, Gilroy was regarded not only as one of England’s premier commercial illustrators, but also as one of its best portraitists. “He painted the Queen three times,” says Hughes, “Lord Mountbatten about four times. In 1942, he did a pencil-and-crayon sketch of Churchill in a London bunker.” According to Hughes, Churchill gave that portrait to Russian leader Joseph Stalin at the Yalta Conference with Franklin Delano Roosevelt, which may mean that somewhere in the bowels of the Kremlin, there’s a portrait of Winnie by the same guy who made a living drawing cartoons of flying toucans balancing pints of Guinness on their beaks.
    For those who collect advertising art and breweriana, Gilroy is revered for the numerous campaigns he conceived as an illustrator for S.H. Benson, the venerable British ad agency, which was founded in 1893. Though most famous for the Guinness toucan, which has been the internationally recognized mascot of Guinness since 1935, Gilroy’s first campaign with S.H. Benson was for a yeast extract called Bovril. “Do you have Bovril in the U.S.?” Hughes asks. “It’s a rather dark, pungent, savory spread that goes on toast or bread. It’s full of vitamins, quite a traditional product. He also did a lot of work on campaigns for Colman’s mustard and Macleans toothpaste.”
    pparently Gilroy’s work caught the eye of Guinness, which wanted something distinctive for its stout. “A black beer is a unique product,” says Hughes. “There weren’t many on the market then, and there are even fewer now. So they wanted their advertising to be well thought of and agreeable to the public.” For example, in the early 1930s, Benson already had an ad featuring a glass of Guinness with a nice foamy head on top. “Gilroy put a smiling face in the foam,” says Hughes. Collectors often refer to this charming drawing as the “anthropomorphic glass.”
    That made the black beer friendly. To ensure that it would be appealing to the common man, Benson launched its “Guinness for Strength” campaign, whose most famous image is the 1934 Gilroy illustration of a muscular workman effortlessly balancing an enormous steel girder on one arm and his head.
    Another early campaign put Guinness beer in the world of Lewis Carroll’s “Alice’s Adventures in Wonderland.” “Guinness and oysters were a big thing,” says Hughes. In one ad, “Gilroy drew all the oysters from the poem ‘The Walrus and the Carpenter’ sipping glasses of Guinness.”
    nd then there were the animals, of which the toucan is only the most recognized, and not even the first (that honor goes to a seal). “He had the lion and the ostrich and the bear up the pole,” Hughes says. “There was a whole menagerie of them. The animals kept going for 30 years. It’s probably the longest running campaign in advertising history.”
    Most of Gilroy’s animals lived in a zoo, so a central character of the animal advertisements was a zookeeper, who was a caricature of the artist himself. “That’s what Gilroy looked like,” says Hughes. “Gilroy was a chubby, little man with a little moustache. As a younger man, he drew himself into the advert, and he became the zookeeper.”
    Gilroy’s animals good-naturedly tormented their zookeeper by stealing his precious Guinness: An ostrich swallows his glass pint whole, whose bulging outline can be seen in its slender throat; a seal balances a pint on its nose; a kangaroo swaps her “joey” for the zookeeper’s brown bottle. Often the zookeeper is so taken aback by these circumstances his hat has popped off his head.
    In fact, Gilroy spent a lot of time at the London Zoo to make sure he captured the essence of his animals accurately. “In the archives at Guinness,” says Hughes, “there are a lot of sketches of tortoises, emus, ostriches, and the rest. He perfected the drawing of the animals by going to the zoo, then he adapted them for the adverts.” As a result, a Gilroy bear really looked like a bear, albeit one with a smile on its face.
    During World War II, Gilroy’s Guinness ads managed to keep their sense of humor (eg: two sailors painting the hull of an aircraft carrier, each wishing the other was a Guinness), and in the 1950s and early ’60s, Gilroy’s famous pint-toting toucans flew all over the world for Guinness, in front of the Kremlin as well as Mt. Rushmore, the Leaning Tower of Pisa, and the Statue of Liberty, although some of these paintings never made it to the campaign stage.
    Gilroy’s work on the Guinness account ended in 1962, and in 1971, Benson was gobbled up by the Madison Avenue advertising firm of Ogilvy & Mather. By then, says Hughes, Gilroy’s work for Guinness was considered the pinnacle of poster design in the U.K., and quite collectible. “The posters were made by a lithographic process. In the 1930s, the canvases were re-created on stone by a print maker, but eventually the paintings were transferred via photolithography onto metal sheets. Some of the biggest posters were made for billboards. Those used 64 different sheets that you’d give to the guy with the bucket of wheat paste and a mop to put up in the right order to create the completed picture.”
    In terms of single-sheet posters, Hughes says the biggest ones were probably 4 by 3 feet. Benson’s had an archive of it all, but “when Benson’s shut down in ’71, when they were taken over, they cleaned out their stockroom of hundreds of posters and gave them to the British Museum and the Victoria and Albert Museum in London. Today, both have collections of the original posters, including the 64-sheets piled into these packets, which were wrapped in brown paper and tied up with string. They’re extremely difficult to handle; you can’t display them, really.”
    At least the paper got a good home. As for the canvases? Well, their history can only be pieced together based on conjecture, but here’s what Hughes thinks he knows.
    Sometime in the 1970s, a single collector whose name remains a mystery appears to have purchased as many as 700 to 900 Gilroy paintings that had been in the archives. “The guy who bought the whole archive was an American millionaire,” Hughes says. “He’s a secretive character who doesn’t want to be identified. I don’t blame him. He doesn’t want any publicity about how he bought the collection or its subsequent sale.”
    air enough. What we do know for sure is that the years were not kind to Gilroy’s canvases while in storage at Benson’s. In fact, it’s believed that more than half of the cache did not survive the decades and were probably destroyed by the mystery collector who bought them because of their extremely deteriorated condition (torn canvases, images blackened by mildew, etc.). After all, when Gilroy’s canvases were put away, no one at Benson’s thought they’d be regarded in the future as masterpieces.
    “A lot of the rolled-up canvases were stuck together,” says Hughes. “Oil takes a long while to dry. Gilroy diluted his oils with what’s called Japan drier, which is a sort of oil thinner that allows you to put the oil on the canvas in a much thinner texture, and then roll them up afterwards. The painted canvas becomes reasonably flexible. The problem is that even with a drier, they still took a long time to dry. And if someone had packed them tightly together and put weight on them, which is what must have happened while the Gilroy paintings were in storage at Benson’s, they’d just stick together. Some of the canvases were 80 years old, dating from 1930.”
    For diehard Guinness-advertising fans, though, it’s not all bad news. After all, almost half of the cache was saved, “and it’s beautiful,” says Hughes. “I’ve just come back from Boston to look at a lot of these canvases out there, and they are superb. The guy who’s selling the canvases I saw had about 40 or 50 with him. They’re absolutely fabulous.”
    Although he has no proof, Hughes believes the person who bought the cache in the 1970s also oversaw its preservation. Importantly to many collectors, all of the Gilroy canvases are in their found condition, stabilized but essentially unchanged. Even areas in the paint that show evidence of rubbing from adjacent canvases remain as they were found. “I think the preservation has been done by the owner,” Hughes says. “I don’t think the dealers did it. It’s my understanding that they were supplied with fully stabilized canvases from the original buyer. It appears that they were shipped from the U.K., so that’s interesting in itself.” Which suggests they never left the United Kingdom after being purchased by the mysterious American millionaire.
    collectors of the approval process at Benson. Gilroy painted his canvases on stretchers, and in the bottom corner of each canvas was a small tag identifying the artist, account code, and action to be taken (“Re-draw,” “Revise,” “Hold,” “Print,” and, during World War II, “Submit to censor”). “They would’ve been shown to Guinness on a wooden stretcher,” Hughes says. “Before they went into storage, somebody removed the stretchers and either laid them flat or rolled them up.”

    “As a younger man, he drew himself into the advert, and he became the zookeeper.”

    Without exception, the canvases Hughes has seen, which were photographed exclusively for his book, are in fine shape and retain their mounting holes for the stretchers and Benson agency tags. “The colors are good,” he says. “They haven’t been in sunlight. They’ll keep for years and years and years.” One collector notes that you can even see the ruby highlights in Gilroy’s paintings of glasses of the stout. “When a pint of Guinness is backlit by a very strong light, the liquid has a deep ruby color,” this collector says. “Gilroy was very careful to include this effect when he painted beer in clear pint glasses.”
    Finally, for Guinness, breweriana, and advertising-art collectors, the Gilroy canvases also offer a peek of what might have been. “I would say about half the images were never commercially used, so they are absolutely brand new, never been seen before,” says Hughes. “They’re going to blow people away.” Of particular interest to collectors in the United States are the Gilroy paintings of classic cars that were created for an aborted, early 1950s campaign to coincide with the brewing of Guinness on Long Island.
    Still, it’s the medium that continues to amaze Hughes. “The idea of the canvases, none of us expected that,” he says. “As a Guinness collector, I’ve always collected their adverts, but they’re prints. They never touched Gilroy, he was never anywhere near the printing process. I had acquired a pencil drawing, which I was delighted with. Then these oils started turning up,” he Naturally, Hughes the Guinness scholar has seen a few oils that Hughes the Guinness collector would very much like to own. “If I had a magic wand? Well, I saw one this weekend that I really liked. It’s one of the animal ones. But it’s an animal that was not used commercially. It’s of a rhinoceros sitting on the ground with the zookeeper’s Guinness between his legs. The rhinoceros is looking at the zookeeper, and the zookeeper’s looking around the corner holding his broom. It’s just a great image, and it’s probably the only one of that advert that exists. So if I could wave my magic wand, I think that’s what I’d get. But I’d need $10,000
    With those kinds of prices and that kind of buzz, you might think that whoever is handling the Guinness advertising account today might be tempted to just re-run the campaign. But Hughes is realistic about the likelihood of that. “Advertising moves on,” he says. “Gilroy’s jokey, humorous, cartoon-like poster design is quintessentially 1930s, ’40s, and ’50s. It is a bit quaint, maybe even a little juvenile for today’s audiences. But it’s still amusing. The other day I showed the draft of my book to my mother, who’s 84. She sat in the kitchen, just giggling at the pictures.”
    That sums up Gilroy to Hughes; not that it’s only appealing to people in their 80s, but that his work is ultimately about making people happy, which is why his advertising images connected so honestly with viewers. “Gilroy had a tremendous sense of humor,” Hughes says. “He always saw the funny side of things. He was apparently a chap who, if you were feeling a little down and out, you’d spend a couple of hours with him and he’d just lift your spirits.” You know, in much the same way as a lot of us feel after a nice pint of Guinness.
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