Period | Sponsor(s) | Name |
---|---|---|
1887−1994 | No main sponsor | The All-Ireland Championship |
1995−2007 | ![]() |
The Guinness Hurling Championship |
2008−2009 | ![]() ![]() ![]() |
The GAA Hurling All-Ireland Championship |
2010−2012 | ![]() ![]() ![]() |
The GAA Hurling All-Ireland Championship |
2013−2016 | ![]() ![]() ![]() |
The GAA Hurling All-Ireland Championship |
2017−2019 | ![]() ![]() ![]() |
The GAA Hurling All-Ireland Championship |
-
Huge Guinness All Ireland Hurling championship unframed advertisement from the first year of sponsorship in 1995. 38cm wide x 150cm long . It was not until 1994 that the GAA decided that the football championship would benefit from bringing on a title sponsor in Bank of Ireland. Although an equivalent offer had been on the table for the hurling championship, Central Council pushed the plate away.Though the name of the potential sponsor wasn’t explicitly made public, everyone knew it was Guinness. More to the point, everyone knew why Central Council wouldn’t bite. As Mulvihill himself noted in his report to Congress, the offer was declined on the basis that “Central Council did not want an alcoholic drinks company associated with a major GAA competition”. As it turned out, Central Council had been deadlocked on the issue and it was the casting vote of then president Peter Quinn that put the kibosh on a deal with Guinness. Mulvihill’s disappointment was far from hidden, since he saw the wider damage caused by turning up the GAA nose at Guinness’s advances. “The unfortunate aspect of the situation,” he wrote, “is that hurling needs support on the promotion of the game much more than football.” Though it took the point of a bayonet to make them go for it, the GAA submitted in the end and on the day after the league final in 1995 , a three-year partnership with Guinness was announced. The deal would be worth £1 million a year, with half going to the sport and half going to the competition in the shape of marketing. That last bit was key. Guinness came up with a marketing campaign that fairly scorched across the general consciousness. Billboards screeched out slogans that feel almost corny at this remove but made a huge impact at the same time . This man can level whole counties in one second flat. This man can reach speeds of 100mph. This man can break hearts at 70 yards Its been Hell for Leather. Of course, all the marketing in the world can only do so much. Without a story to go alongside, the Guinness campaign might be forgotten now – or worse, remembered as an overblown blast of hot air dreamed up in some modish ad agency above in Dublin.Until the Clare hurlers came along and changed everything." Malachy Clerkin Irish Times GAA Correspondent The All Ireland Senior Hurling Championship, known simply as the All-Ireland Championship, is an annual inter-county hurling competition organised by the Gaelic Athletic Association (GAA). It is the highest inter-county hurling competition in Ireland, and has been contested every year except one since 1887. The final, currently held on the third Sunday in August, is the culmination of a series of games played during July and August, with the winning team receiving the Liam MacCarthy Cup. The All-Ireland Championship has always been played on a straight knockout basis whereby once a team loses they are eliminated from the championship. The qualification procedures for the championship have changed several times throughout its history. Currently, qualification is limited to teams competing in the Leinster Championship, the Munster Championship and the two finalists in the Joe McDonagh Cup. Twelve teams currently participate in the All-Ireland Championship, with the most successful teams coming from the provinces of Leinster and Munster. Kilkenny, Cork and Tipperary are considered "the big three" of hurling. They have won 94 championships between them. The title has been won by 13 different teams, 10 of whom have won the title more than once. The all-time record-holders are Kilkenny, who have won the championship on 36 occasions. Tipperary are the current champions. The All-Ireland Senior Hurling Championship final was listed in second place by CNN in its "10 sporting events you have to see live", after the Olympic Games. After covering the 1959 All-Ireland Senior Hurling Championship Final between Kilkenny and Waterford for BBC Television, English commentator Kenneth Wolstenholme was moved to describe hurling as his second favourite sport in the world after his first love, soccer. Alex Ferguson used footage of an All-Ireland Senior Hurling Championship final in an attempt to motivate his players during his time as manager of Premier League soccer outfit Manchester United; the players winced at the standard of physicality and intensity in which the hurlers were engaged. Since 1995 the All Ireland Hurling Championship has been sponsored. The sponsor has usually been able to determine the championship's sponsorship name.
-
38cm x 40cm Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
-
Very unusual, humorous 19th century caricature of a Horse race with over sized jockeys getting stuck in at the finish with a few interested older spectators by the Artist Liborio Prosperi. 36cm x 43cm London Liborio Prosperi ('Lib') a.k.a. Liberio Prosperi (Foligno, 1854 – Foligno, 1928), was an Italian-born artist who belonged to a group of international artists producing caricatures for the British Vanity Fair magazine. He contributed 55 caricatures between 1885 and 1903, signed 'Lib', and concentrating mainly on the racing set. His 1886 multi-portrait caricature The Lobby of the House of Commons is on view in the Victorian Gallery of the National Portrait Gallery in London. The figures depicted by the artists of Vanity Fair included royalty, statesmen, scientists, authors, actors, soldiers, scholars and sporting men. The last issue of Vanity Fair appeared in 1914. In its forty-five year run, it provided readers a variety of memorable caricatures of Victorian and Edwardian personalities.
Image gallery
-
John Corlett, founder and editor of The Sporting Times of London
-
36cm x 29cm The An Post GAA Hurling Team of the Millennium was chosen in 2000 to comprise, as a fifteen-member side divided as one goalkeeper, three full-backs, three half-backs, two midfielders, three half-forwards and three full-forwards, the best hurling team of all-time. The team, announced by GAA President Seán McCague on 24 July 2000 at a special function in Croke Park, was selected by a special committee, comprising five past GAA presidents - Joe McDonagh, Con Murphy, Paddy Buggy, Pat Fanning and Séamus Ó Riain - as well as GAA director-general Liam Mulvihill and four Gaelic games journalists: Paddy Downey, Mick Dunne, Seán Óg Ó Ceallacháin and Jim O'Sullivan. The initiative was sponsored by An Post, who issued special commemorative stamps of the millennium team members.
Controversy
While universal agreement on such a team would prove impossible, the selection committee came in for some criticism regarding omissions and changes from the earlier GAA Hurling Team of the Century. Kilkenny's D. J. Carey was seen as a shock omission from the team. As the holder of a then record seven All-Stars, Carey, whose inter-county career began in 1989, was seen as one of the greatest goal-scorers of his era and was hotly tipped to get one of the half-forward spots for which he was nominated. The 1990s were regarded as a golden age of hurling with many new teams emerging, however, this was not reflected in the team. Clare's Brian Lohan had been tipped for full-back but Wexford's Nick O'Donnell held on. There were no places for any of the Clare team that emerged to win two championships in the nineties. Brian Whelehan was the only player from the previous 20 years to make the team. An absence of players from Galway also sparked off major controversy in that county where the selection committee were accused of belittling the county by not recognising any of its heroes. There was anger too in Wexford over the dropping of full-forward Nicky Rackard from the Team of the Century. Former midfielder Dave Bernie, who won an All-Ireland medal in 1968, when Rackard was a selector, said Wexford fans were stunned by the news he had not been included. -
28cm x 34cm. Clonakilty Co Cork Poignant photograph of Christy Ring towards the end of his storied career, in the familiar hoops of his club- Glen Rovers. Nicholas Christopher Michael "Christy" Ring (30 October 1920 – 2 March 1979) was an Irish hurler whose league and championship career with the Cork senior team spanned twenty-four years from 1939 to 1963. He established many championship records, including career appearances (65), scoring tally (33-208) and number of All-Ireland medals won (8), however, these records were subsequently bested by Brendan Cummins, Eddie Keher and Henry Shefflin respectively.Ring is widely regarded as the greatest hurler in the history of the game, with many former players, commentators and fans rating him as the number one player of all time. Born in Cloyne, County Cork, Ring first played competitive hurling following encouragement from his local national school teachers Michael O'Brien and Jerry Moynihan. He first appeared on the Cloyne minor team at the age of twelve before later winning a county minor championship medal with the nearby St Enda'steam. A county junior championship medal with Cloyne followed, however, a dispute with club officials saw Ring join Glen Rovers in Blackpool in 1941. Over the next twenty-six years with the club, Ring won one Munster medal and fourteen county senior championship medals. As a Gaelic footballer with the Glen's sister club, St. Nicholas', he also won a county senior championship medal. He retired from club hurling at the age of forty-six following a victory over University College Cork in the 1967 championship quarter-final. Over the course of his senior championship career Ring estimated that he played in 1,200 games. Ring made his debut on the inter-county scene at the age of sixteen when he was picked on the Cork minor panel for the All-Ireland final. In spite of victory, he was denied an All-Ireland medal as he was Cork's last non-playing substitute. Still eligible for the grade in 1938, Ring collected a set of All-Ireland and Munster medals as a member of the starting fifteen. An unsuccessful year with the Cork junior hurlers followed before he made his senior debut during the 1939-40 league. Over the course of the next quarter of a century, Ring won eight All-Ireland medals, including a record four championships in-a-row from 1941 to 1944, a lone triumph in 1946 and three championships in-a-row from 1952 to 1954. The only player to lift the Liam MacCarthy Cup three times as captain, he was denied a record-breaking ninth All-Ireland medal in 1956 in what was his last All-Ireland final appearance. Ring also won nine Munster medals, four National Hurling League medals and was named Hurler of the Year at the age of thirty-eight. He played his last game for Cork in June 1963. After indicating his willingness to line out for the team once again in 1964, Ring failed to be selected for the Cork team, a move which effectively brought his inter-county career to an end. After being chosen as a substitute on the Munster inter-provincial team in 1941, Ring was an automatic choice on the starting fifteen for the following twenty-two years. He scored 42-105 as he won a record eighteen Railway Cup medals during that period, in an era when his skill and prowess drew crowds of up to 50,000 to Croke Park for the annual final on St. Patrick's Day. Ring's retirement from the game is often cited as a contributory factor in the decline of the championship. In retirement from playing Ring became involved in team management and coaching. As a mentor to the St. Finbarr's College senior team, he guided them to their first two All-Ireland and Harty Cup triumphs in 1963 and 1969. At club level Ring was instrumental as a selector with Glen Rovers when they claimed their inaugural All-Ireland title in 1973, having earlier annexed the Munster and county senior championship titles. It was with the Cork senior team that he enjoyed his greatest successes as a selector. After an unsuccessful campaign in his first season on the selection panel in 1973, Ring was dropped the following year before being reinstated in 1975. Over the next three years Cork claimed three successive All-Ireland titles. Ring was most famous for his scoring prowess, physical strength and career longevity. He remains the only player to have competed at inter-county level in four different decades. Often the target of public attention for his hurling exploits, in private Ring was a shy and reserved individual. A teetotaller and non-smoker throughout his life, he was also a devout Roman Catholic. Ring's sudden death in March 1979 and the scenes which followed at his funeral were unprecedented in Cork since the death of the martyred Lord Mayor Tomás Mac Curtain in 1920. He was posthumously honoured by being named on the Hurling Team of the Century in 1984 and the Hurling Team of the Millennium in 2000, while he was also named as the Century's Best Hurler in the Irish Times.
-
Superb Guinness advert publicising their sponsorship of the All Ireland Senior Hurling Championship. 62cm x 84cm Guinness were long time sponsors of the All Ireland Senior Hurling Championship.Hurling is an ancient sport ,played for over 2000 years by such mythical Irish legends such as Setanta, who is depicted here in this distinctive Guinness advert fighting off a fierce wolf, armed with just a Hurl and a sliotar! Following on the company’s imaginative marketing and advertising campaigns — with such slogans as ‘Not Men But Giants,’ ‘Nobody Said It Was Going To Be Easy’ and ‘The Stuff of Legend’ — other imaginative adverts brought the message that hurling is part of the Irish DNA. Other campaigns, entitled ‘It’s Alive Inside’ focused on how hurling is an integral part of Irish life and how the love of hurling is alive inside every hurling player and fan.
-
Out of stockSuperb Guinness advert publicising their sponsorship of the All Ireland Senior Hurling Championship-unframed print. 44cm x 60cm Guinness were long time sponsors of the All Ireland Senior Hurling Championship.Hurling is an ancient sport ,played for over 2000 years by such mythical Irish legends such as Setanta, who is depicted here in this distinctive Guinness advert fighting off a fierce wolf, armed with just a Hurl and a sliotar! Following on the company’s imaginative marketing and advertising campaigns — with such slogans as ‘Not Men But Giants,’ ‘Nobody Said It Was Going To Be Easy’ and ‘The Stuff of Legend’ — other imaginative adverts brought the message that hurling is part of the Irish DNA. Other campaigns, entitled ‘It’s Alive Inside’ focused on how hurling is an integral part of Irish life and how the love of hurling is alive inside every hurling player and fan.
-
Rian na gCos (Gaelic for in the footsteps of a giant)Dingle legend Paddy Bán Brosnan,who captained Kerry in 1944 gives the 1985 Kerry captain Paidí O'Sé from Ventry some priceless advice on the beach at Dún Chaoin Iconic B&W photo taken by Colman Doyle of 2 of the all time Kerry football greats - Paidí O'Sé & Paddy Bawn Brosnan.This atmospheric image was captured as the 2 men walked along a stormy Atlantic shoreline on the beautiful Dingle Peninsula,.where both of these legends hailed from.Although from different eras both players encapsulated the essence of the Kerry Footballer-teak tough,ferocious,skillful and also well able to enjoy themselves when the opportunity presented itself ! Indeed Paddy Bawn had a very interesting family background as we discovered while researching his bio for this product description as you can now read.
Paddy Bawn Brosnan & the American Civil War: The Famed Gaelic Footballer’s Links to Kerry’s Greatest Conflict
September 1947, New York witnessed a unique sporting occasion. In front of more than 30,000 people at the Polo Grounds in Manhattan, the Gaelic footballers of Kerry and Cavan did battle in what remains the only All-Ireland Football Championship Final ever to be held outside of Ireland. Among the men who donned the green and gold of Kerry that day was Paddy Bawn Brosnan of Dingle. Even in the annals of Ireland’s most famed footballing county, Paddy Bawn Brosnan remains special. Paddy had captained Kerry in 1944 when they lost the All-Ireland to Roscommon, and had taken home winner’s medals in 1940, 1941 and 1946. The New York match of 1947 was aimed at bringing this major event to the huge Irish-American community in the United States, 100 years after the Famine which had led so many to emigrate. But Paddy Bawn Brosnan had a special connection to New York and America. Indeed, had it not been for events that had taken place in a Prisoner of War camp in Georgia more than 80 years previously, it is unlikely that he would have ever had an opportunity to pull on the Kingdom’s colours. Footage of Cavan v Kerry from the Polo Grounds, Manhattan in 1947. You can access an RTE Radio 1 documentary on the background to the historic game by clicking here. Over recent years I have given many lectures around the country highlighting the extent of Irish involvement in the American Civil War. Many take the form of county-focused talks, using specific local individuals to illustrate just how major an event this was in Irish history. Interestingly, it is common for at least one attendee to have a known link to an ancestor who served in the Civil War– indicative both of the impact this conflict had on Irish people, and of the fact that not all 19th century emigration was permanent. Last July I gave just such a talk to Dingle Historical Society in Co. Kerry, and was fortunate to be contacted by local man Mossy Donegan. Mossy not only knew his own connections to the conflict, but through extensive research by both he and his sister Maeve had obtained copies of many of the historical files associated with those links. It is a familial story they share with Paddy Bawn Brosnan, and it is as a result of Mossy and Maeve’s endeavours that it can be related here. What then was Paddy Bawn Brosnan’s connection to the American Civil War? It is a narrative that directly involves his Grandmother, but can be traced back even further, to the marriage of Paddy Bawn’s Great-Grandparents (Mossy and Maeve’s Great-Great-Grandparents) Daniel Dowd and Mary Murphy. A few years shy of a century before Paddy Bawn took the field at the Polo Grounds, Father Eugene O’Sullivan married Daniel and Mary in Dingle Roman Catholic Church on 29th October 1853, A year later, on 8th October 1854, they celebrated the birth of their first child, Edward. At some point shortly after that, the Dowds decided their future lay across the Atlantic, and became just three of the more than 54,000 people who emigrated from Kerry between 1851 and 1860. (1)Denny Lyne, Paddy Bawn Brosnan, J J Nerney and Eddie Boland in action during the 1946 All Ireland Final between Kerry and Roscommon (The Kerryman)
Soldiers of the 170th New York Infantry, one of the other regiments of Corcoran’s Irish Legion, during the Civil War (Library of Congress)
Andersonville as it appeared on 17th August 1864, a little over a month after Daniel died (Library of Congress)
Sir, I beg to state that I Mary Dowd now living here and aged about 65 am the widow of Daniel Dowd who served as a soldier in the late American war of 1863, and died a Prisoner of War in Richmond Prison Virginia [actually in Andersonville, Georgia]. Said Daniel Dowd served in the Army of the North. After his death, I deposited the necessary documents to prove my title to pension, in the hands of a Mr. Daniel McGillycuddy Solicitor Tralee, with the view to place them before the authorities in Washington , and he on 27th December 1873, forwarded the same to a Mr. Walsh a Claim Agent, for the purpose of lodging same. Since, I have not received a reply to my solicitor’s letters or received any pay nor pension or acknowledgement of claim. I also learn that my husband at his death had in his possession £100, which he left to Father Mc Coiney who prepared him for death, in trust for me, and which sum never reached me. I know no other course better, than apply to you, resting assured that you will cause my just claim to be sifted out, when justice will be measured to a poor Irish widow who is now working hard to maintain a long family. (7)
As was common at the time, Mary was illiterate– the letter was written for her by her solicitor McGillycuddy, and she made her mark with an ‘X’. It seems unlikely she ever received any monies as a result of it. Her American-born daughter Biddy grew to adulthood in Ireland. Her home had become Dingle, Co. Kerry rather than Buffalo, New York entirely as a result of her father’s death in a Prisoner of War camp more than 6,000 km from Ireland. Daniel’s fateful Civil War service also meant his daughter married and started a family in Ireland rather than America. Biddy’s husband was a fisherman, Patrick Johnson, and together the couple had seven children. One of them, Ellie, was Paddy Bawn Brosnan’s mother. Biddy died in 1945 and is buried in St. James’s Church in Dingle. Unlike her father’s resting place in Andersonville, it is not marked with a headstone. (8) The American Civil War had a long-lasting, inter-generational impact on tens of thousands of Irish people, both in Ireland and the United States. Had it not been for the Confederate decision to launch an attack at Sangster’s Station in Virginia in 1863, or Daniel’s incarceration in Georgia in 1864, it is unlikely that Paddy Bawn Brosnan would ever have been born. The story of the footballing legend’s family is evidence of the often unrecognised impact of what was the largest conflict in Kerry people’s history. One wonders did Paddy Bawn reflect on his own grandmother’s New York story as he made his own journey across the Atlantic to take part in that historic sporting occasion only two years after her death in 1947.Another image of Biddy, taken with some of the younger generations of her family. Without the events of the American Civil War, she would likely have never returned to Dingle, and Paddy Bawn Brosnan would never have been born (Mossy Donegan)