-
Classic Guinness Advert extolling the anti depression properties of the Black Stuff ! 35cm x 30cm Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness. The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes. Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.
-
Framed John Jameson & Son Dublin Whiskey Label as bottled by John Burnett Highbridge London 52cm x 52cm John Jameson was originally a lawyer from Alloa in Scotland before he founded his eponymous distillery in Dublin in 1780.Prevoius to this he had made the wise move of marrying Margaret Haig (1753–1815) in 1768,one of the simple reasons being Margaret was the eldest daughter of John Haig, the famous whisky distiller in Scotland. John and Margaret had eight sons and eight daughters, a family of 16 children. Portraits of the couple by Sir Henry Raeburn are on display in the National Gallery of Ireland. John Jameson joined the Convivial Lodge No. 202, of the Dublin Freemasons on the 24th June 1774 and in 1780, Irish whiskey distillation began at Bow Street. In 1805, he was joined by his son John Jameson II who took over the family business that year and for the next 41 years, John Jameson II built up the business before handing over to his son John Jameson the 3rd in 1851. In 1901, the Company was formally incorporated as John Jameson and Son Ltd. Four of John Jameson’s sons followed his footsteps in distilling in Ireland, John Jameson II (1773 – 1851) at Bow Street, William and James Jameson at Marrowbone Lane in Dublin (where they partnered their Stein relations, calling their business Jameson and Stein, before settling on William Jameson & Co.). The fourth of Jameson's sons, Andrew, who had a small distillery at Enniscorthy, Co. Wexford, was the grandfather of Guglielmo Marconi, inventor of wireless telegraphy. Marconi’s mother was Annie Jameson, Andrew’s daughter. John Jameson’s eldest son, Robert took over his father’s legal business in Alloa. The Jamesons became the most important distilling family in Ireland, despite rivalry between the Bow Street and Marrowbone Lane distilleries. By the turn of the 19th century, it was the second largest producer in Ireland and one of the largest in the world, producing 1,000,000 gallons annually. Dublin at the time was the centre of world whiskey production. It was the second most popular spirit in the world after rum and internationally Jameson had by 1805 become the world's number one whiskey. Today, Jameson is the world's third largest single-distillery whiskey. Historical events, for a time, set the company back. The temperance movement in Ireland had an enormous impact domestically but the two key events that affected Jameson were the Irish War of Independence and subsequent trade war with the British which denied Jameson the export markets of the Commonwealth, and shortly thereafter, the introduction of prohibition in the United States. While Scottish brands could easily slip across the Canada–US border, Jameson was excluded from its biggest market for many years. The introduction of column stills by the Scottish blenders in the mid-19th-century enabled increased production that the Irish, still making labour-intensive single pot still whiskey, could not compete with. There was a legal enquiry somewhere in 1908 to deal with the trade definition of whiskey. The Scottish producers won within some jurisdictions, and blends became recognised in the law of that jurisdiction as whiskey. The Irish in general, and Jameson in particular, continued with the traditional pot still production process for many years.In 1966 John Jameson merged with Cork Distillers and John Powers to form the Irish Distillers Group. In 1976, the Dublin whiskey distilleries of Jameson in Bow Street and in John's Lane were closed following the opening of a New Midleton Distillery by Irish Distillers outside Cork. The Midleton Distillery now produces much of the Irish whiskey sold in Ireland under the Jameson, Midleton, Powers, Redbreast, Spot and Paddy labels. The new facility adjoins the Old Midleton Distillery, the original home of the Paddy label, which is now home to the Jameson Experience Visitor Centre and the Irish Whiskey Academy. The Jameson brand was acquired by the French drinks conglomerate Pernod Ricard in 1988, when it bought Irish Distillers. The old Jameson Distillery in Bow Street near Smithfield in Dublin now serves as a museum which offers tours and tastings. The distillery, which is historical in nature and no longer produces whiskey on site, went through a $12.6 million renovation that was concluded in March 2016, and is now a focal part of Ireland's strategy to raise the number of whiskey tourists, which stood at 600,000 in 2017.Bow Street also now has a fully functioning Maturation Warehouse within its walls since the 2016 renovation. It is here that Jameson 18 Bow Street is finished before being bottled at Cask Strength. In 2008, The Local, an Irish pub in Minneapolis, sold 671 cases of Jameson (22 bottles a day),making it the largest server of Jameson's in the world – a title it maintained for four consecutive years.
-
34cm x 27cm Dublin John Power & Son Dublin Baby Power Irish Whiskey Advert In 1791 James Power, an innkeeper from Dublin, established a small distillery at his public house at 109 Thomas St., Dublin. The distillery, which had an output of about 6,000 gallons in its first year of operation, initially traded as James Power and Son, but by 1822 had become John Power & Son,and had moved to a new premises at John’s Lane, a side street off Thomas Street. At the time the distillery had three pot stills, though only one, a 500-gallon still is thought to have been in use. Following reform of the distilling laws in 1823, the distillery expanded rapidly. In 1827, production was reported at 160,270 gallons,and by 1833 had grown to 300,000 gallons per annum. As the distillery grew, so too did the stature of the family. In 1841, John Power, grandson of the founder was awarded a baronet, a hereditary title. In 1855, his son Sir James Power, laid the foundation stone for the O’Connell Monument, and in 1859 became High Sheriff of Dublin. In 1871, the distillery was expanded and rebuilt in the Victorian style, becoming one of the most impressive sights in Dublin.After expansion, output at the distillery rose to 700,000 gallons per annum, and by the 1880s, had reached about 900,000 gallons per annum, at which point the distillery covered over six acres of central Dublin, and had a staff of about 300 people.The Still House at John’s Lane Distillery, as it looked when Alfred Barnard visited in the 1800s.
-
34cm x 27cm Dublin A beautiful souvenir Powers Whiskey print advertising the company's participation at the 1893 World Fair held in Chicago to celebrate the 400th anniversary of Christopher Columbus's arrival in the New World in 1492.The fair was an influential social and cultural event and had a profound effect on architecture,sanitation,the Arts,Chicago's self image and American Industrial optimism .Powers Whiskey itself was established in 1792 before moving to Johns Lane in 1822 and then expanding its ranks and production levels rapidly to become one of the most impressive architectural sights in Victorian Dublin-an overhead view of which is depicted in this beautiful print. In 1791 James Power, an innkeeper from Dublin, established a small distillery at his public house at 109 Thomas St., Dublin. The distillery, which had an output of about 6,000 gallons in its first year of operation, initially traded as James Power and Son, but by 1822 had become John Power & Son,and had moved to a new premises at John’s Lane, a side street off Thomas Street. At the time the distillery had three pot stills, though only one, a 500-gallon still is thought to have been in use. Following reform of the distilling laws in 1823, the distillery expanded rapidly. In 1827, production was reported at 160,270 gallons,and by 1833 had grown to 300,000 gallons per annum. As the distillery grew, so too did the stature of the family. In 1841, John Power, grandson of the founder was awarded a baronet, a hereditary title. In 1855, his son Sir James Power, laid the foundation stone for the O’Connell Monument, and in 1859 became High Sheriff of Dublin. In 1871, the distillery was expanded and rebuilt in the Victorian style, becoming one of the most impressive sights in Dublin.After expansion, output at the distillery rose to 700,000 gallons per annum, and by the 1880s, had reached about 900,000 gallons per annum, at which point the distillery covered over six acres of central Dublin, and had a staff of about 300 people.The Still House at John’s Lane Distillery, as it looked when Alfred Barnard visited in the 1800s.
-
39cm x 30cm Dublin John Power & Son Dublin Irish Whiskey display of Power's ephemera and one of its delivery lorries at its Johns Lane distillery. In 1791 James Power, an innkeeper from Dublin, established a small distillery at his public house at 109 Thomas St., Dublin. The distillery, which had an output of about 6,000 gallons in its first year of operation, initially traded as James Power and Son, but by 1822 had become John Power & Son,and had moved to a new premises at John’s Lane, a side street off Thomas Street. At the time the distillery had three pot stills, though only one, a 500-gallon still is thought to have been in use. Following reform of the distilling laws in 1823, the distillery expanded rapidly. In 1827, production was reported at 160,270 gallons,and by 1833 had grown to 300,000 gallons per annum. As the distillery grew, so too did the stature of the family. In 1841, John Power, grandson of the founder was awarded a baronet, a hereditary title. In 1855, his son Sir James Power, laid the foundation stone for the O’Connell Monument, and in 1859 became High Sheriff of Dublin. In 1871, the distillery was expanded and rebuilt in the Victorian style, becoming one of the most impressive sights in Dublin.After expansion, output at the distillery rose to 700,000 gallons per annum, and by the 1880s, had reached about 900,000 gallons per annum, at which point the distillery covered over six acres of central Dublin, and had a staff of about 300 people.The Still House at John’s Lane Distillery, as it looked when Alfred Barnard visited in the 1800s.
-
25cm x 30cm Ballyshannon Co Donegal John Power & Son Dublin Irish Whiskey Label as bottled by James Cassidy Ballyshannon Co Donegal. In 1791 James Power, an innkeeper from Dublin, established a small distillery at his public house at 109 Thomas St., Dublin. The distillery, which had an output of about 6,000 gallons in its first year of operation, initially traded as James Power and Son, but by 1822 had become John Power & Son,and had moved to a new premises at John’s Lane, a side street off Thomas Street. At the time the distillery had three pot stills, though only one, a 500-gallon still is thought to have been in use. Following reform of the distilling laws in 1823, the distillery expanded rapidly. In 1827, production was reported at 160,270 gallons,and by 1833 had grown to 300,000 gallons per annum. As the distillery grew, so too did the stature of the family. In 1841, John Power, grandson of the founder was awarded a baronet, a hereditary title. In 1855, his son Sir James Power, laid the foundation stone for the O’Connell Monument, and in 1859 became High Sheriff of Dublin. In 1871, the distillery was expanded and rebuilt in the Victorian style, becoming one of the most impressive sights in Dublin.After expansion, output at the distillery rose to 700,000 gallons per annum, and by the 1880s, had reached about 900,000 gallons per annum, at which point the distillery covered over six acres of central Dublin, and had a staff of about 300 people.The Still House at John’s Lane Distillery, as it looked when Alfred Barnard visited in the 1800s.
-
20cm x 15cm Dublin John Power & Son Dublin Irish Whiskey Label as bottled by James Cassidy Ballyshannon Co Donegal. In 1791 James Power, an innkeeper from Dublin, established a small distillery at his public house at 109 Thomas St., Dublin. The distillery, which had an output of about 6,000 gallons in its first year of operation, initially traded as James Power and Son, but by 1822 had become John Power & Son,and had moved to a new premises at John’s Lane, a side street off Thomas Street. At the time the distillery had three pot stills, though only one, a 500-gallon still is thought to have been in use. Following reform of the distilling laws in 1823, the distillery expanded rapidly. In 1827, production was reported at 160,270 gallons,and by 1833 had grown to 300,000 gallons per annum. As the distillery grew, so too did the stature of the family. In 1841, John Power, grandson of the founder was awarded a baronet, a hereditary title. In 1855, his son Sir James Power, laid the foundation stone for the O’Connell Monument, and in 1859 became High Sheriff of Dublin. In 1871, the distillery was expanded and rebuilt in the Victorian style, becoming one of the most impressive sights in Dublin.After expansion, output at the distillery rose to 700,000 gallons per annum, and by the 1880s, had reached about 900,000 gallons per annum, at which point the distillery covered over six acres of central Dublin, and had a staff of about 300 people.The Still House at John’s Lane Distillery, as it looked when Alfred Barnard visited in the 1800s.
-
29cm x 39cm Dublin Print from Alfred Barnards famous treatise of 1887 -The Whiskey Distilleries of the United Kingdom depicting the Johns Lane distillery of John Power & Son Dublin Irish Whiskey In 1791 James Power, an innkeeper from Dublin, established a small distillery at his public house at 109 Thomas St., Dublin. The distillery, which had an output of about 6,000 gallons in its first year of operation, initially traded as James Power and Son, but by 1822 had become John Power & Son,and had moved to a new premises at John’s Lane, a side street off Thomas Street. At the time the distillery had three pot stills, though only one, a 500-gallon still is thought to have been in use. Following reform of the distilling laws in 1823, the distillery expanded rapidly. In 1827, production was reported at 160,270 gallons,and by 1833 had grown to 300,000 gallons per annum. As the distillery grew, so too did the stature of the family. In 1841, John Power, grandson of the founder was awarded a baronet, a hereditary title. In 1855, his son Sir James Power, laid the foundation stone for the O’Connell Monument, and in 1859 became High Sheriff of Dublin. In 1871, the distillery was expanded and rebuilt in the Victorian style, becoming one of the most impressive sights in Dublin.After expansion, output at the distillery rose to 700,000 gallons per annum, and by the 1880s, had reached about 900,000 gallons per annum, at which point the distillery covered over six acres of central Dublin, and had a staff of about 300 people.The Still House at John’s Lane Distillery, as it looked when Alfred Barnard visited in the 1800s.
-
Team photo from before the 1977 All Ireland SemiFinal of that great Dublin side. Dublin 22cm x 27cm here have been many memorable battles between Dublin and Kerry down through the years, but the meeting between the two sides on the 21st of August 1977 has been described many times as the greatest game of all time. The country was gripped by this fierce rivalry that built up through the 70’s. This was the third year in a row that the two sides went toe to toe with both teams up claiming a win each. The game started at a furious pace that didn’t wane for the entire match. Dublin missed a couple of early goal chances and it was Kerry’s Seán Walsh hit the first three pointer to leave a goal between the sides at the break. Dublin though dominated the midfield sector particularly with the second half introduction Bernard Brogan. With the Dubs in the ascendancy early in the second period they took full advantage and a John McCarthy goal leveled the game brought them right back into it. The action flowed from one end of the Croke Park pitch to the other with the sides exchanging a flurry of points. The intensity levels rose dramatically both on the pitch and in the stands as this thriller continued to enthrall and excite throughout. But two late goals clinched it for Kevin Heffernan’s men, Tony Hanahoe gathered a loose ball around the middle, passed it off to David Hickey who strode forward and hit a brilliant shot to the back of the net for Dublin’s second goal. Just before the final whistle the Sky Blues grabbed their third goal, a sweeping move involving David Hickey, Tony Hanahoe and Bobby Doyle seen the ball end up in the hands of Bernard Brogan who unleashed a rocket which almost took the net off the goal and Dublin claimed a well deserved victory.
-
Original Fianna Fail Charles J Haughey Election Poster from the 1980s.Anyone who remembers the period of Irish Life when Charlie held sway over the country will either look at this poster with fond admiration or in horror -there is no middle ground !The most polarising and controversial figure of modern Irish history. Dublin 83cm x 63cmWhen, after protracted negotiations, numerous disappointments and postponements, you finally get to interview Charles J. Haughey, it emerges that the procedure is slightly differenet than with other interviews. First of all Charles J. Haughey interviews you. This, presumably, is so that he can reassure himself that you're not the kind of person who's going to come out with what is eloquently summed up by his colourful press secretary P.J. Mara as "any of that Arms Trial shite." P.J. is very good on the subject of what happens when people do. Or when they confront The Boss with Sean Doherty, telephone tapping and tape-recorders. "The shutters come down," says P.J., illustrating graphically with both hands the downward motion of imaginary shutters descending to obscure Charles J. Haughey's face. "The fuse starts to burn. And then you've had it." ***** "You like very MI5-ish," says C.J. Haughey as he rises to greet the Hot Pressreporter. His right hand is pressed against the left side of his midriff; either he's trying to look Napoleonic or the stomach is at him. "What in the name of Jazus do you want to talk to me about?" Haughey's tone is one of wearied resignation, leavened with a sizable dollop of friendliness. P.J. Mara points out that all the details were in the letter he gave him a few weeks ago. "What letter?" Haughey demand blankly. "You gave me no letter. You never give me anything!" His gaze, mischievous but unflinching, meets P.J.'s head on. He knows that P.J. knows that he knows that in all probability P.J. did give him the letter. P.J. keeps his counsel. It's explained to Haughey that rather than dealing with the nitty gritty of issues and policies - his views on which are already well documented - the interview will be personal in emphasis. We would like to talk to him about issues affecting young people in modern Ireland but with particular reference to his own experiences as an, ahem, young person. A flicker of a smile breaks through Haughey's blank, quizzical expression. "Sure I'd never be able to remember that far back! That's a long time ago." What kind of "issues"? Crime, vandalism... "Well what could I say about that?" he thinks out loud. "I don't think I could say that I approve of youngsters knocking off BMW's and so on," he muses. "Although, I must admit, I always had a hidden desire to do something like that! I don't suppose I could say anything like that, now could I?" Hardly. "What kind of other issues?" The drug problem... "Sex?" he asks and smiles sardonically. The reporter takes the opportunity to stress that the whole point of the interview is to portray the lighter, more personal side of Charles Haughey, which doesn't normally come across in the media. Most people see him as an austere individual. "Oh but I am austere" he responds, deadpan. "Deep down I'm very austere." There isn't the merest flicker of a smile. The reporter meets his stare, wondering if he's supposed to laugh. He does. So does Charles J. Haughey. The reporter, it appears, has passed the audition, and the interview is duly arranged for the following Monday, which as it happens is the day that Garret Fitzgerald and Margaret Thatcher are due to have their now infamous summit meeting. "What other people have you interviewed?" Haughey enquires. The reporter does a quick mental check, in search of some respectable names to drop. For some odd reason he mentions Christy Moore. "Ah, he's a bit of a rebel, isn't he?" remarks Charles J. Haughey. "Christy wants to change the world!" He pauses. "I gave up trying to change the world a long time ago." You were born in Castlebar. How much do you remember about it? "Well, I was only born in Castlebar. I left at a stage I don't even remember. As a child I lived in Dublin, to all intents and purposes. I also spent a lot of summer holidays in the north, in my grandmother's house. It was a small farm and I got a very good insight there of life on a small farm and of the social life and economics of small farming. And I also got a very clear impression of the community situation in Northern Ireland - how the Catholic small farmers viewed their Protestant neighbours and how they lived with them. But all my life, really, was spent in Dublin. I mean, I'm a Dublin person. Were you very bright at school? "I'm afraid I was, yes. In those days there used to be a Dublin Corporation scholarship at primary school level, and I got first in Dublin. You went to the Christian Brothers. They had quite a reputation in those days for violence towards pupils... "I would reject that. I liked school. By and large, the games at school made up for the less attractive side of it. If you did something particularly awful or outrageous, you got the leather, but it certainly left no lasting scars on me. It was just something of momentary importance. Tomorrow was a new day and the school would be playing Brunner - which was Brunswick Street - in the Phoenix Park, and you'd be off to that. What other kind of pastimes did you have? "Well the main preoccupation in life was football and hurling - playing for the school and later for Vincent's and Parnell's. At a younger stage in my life I used to take up things like birdnesting - collecting bird's eggs maybe. What else did we do? We went to the pictures once a week - if we had the money. KIds those days didn't have any money." What kind of films did you like? "Well now...(pause)They're all jumbled up in my mind. Cowboy films were the big deal. People like Gene Autrey and things like that. Then, later on, I suppose, Humphrey Bogart and things like that. War films. Do you go to the cinema nowadays? "No. (Shakes head) very rarely." Can you remember the last film you went to? "No (laughs) I don't know." What was it like to be a teenager in your day? "When I was a teenager, the war was on, so the whole environment was totally different. Of course there were no motor cars. Everybody went on bikes. The whole country was down to subsistence level. You couldn't leave the country - there was no foreign travel. Young people today know absolutely nothing about it. (Pause) But it wasn't all that terrible. Looking back on it now you'd think it must've been awful, but it wasn't really." There wouldn't have been a lot of teenage crime in those days... "No. Almost certainly not. Literally, we only saw a policeman when he came to stop us playing football on the road! Of course we robbed orchards and things like that, but there was no great tension about it." Do you think the advantages outweighed the disadvantages, that it was a better time to be growing up than today? "Ah, no. (Pauses) I wouldn't say it had any advantages, to be honest with you. I think teenagers today have a great time. I don't mean just now, in the middle of this terrible economic recession, but for a long period post-war, most of them had a great time - great opportunities, all sorts of new things: television, the exploration of space and all these things. And they had a thing that we never could have as teenagers, foreign travel. We just couldn't leave the country - unless you wanted to go off and join the British army, and fight in the war!" What are your recollections of the war? "The big thing was the number of one's friends that went off to join the British army. Because there was no work. You either joined the Irish army or the British army. And kids, if they were in a rebellious mood, and were, y'know rowing with their teachers or parents, they'd go "Fuck you! I'll go off and join the British army if you don't appreciate me or treat me properly!" Did you ever try that one? "No, I never said that. I was in the L.D.F. and the F.C.A. subsequently." As a young man, did you have any inkling that one day you might end up as Taoiseach? "No. Not in the slightest." You weren't aware of being different or special in any way? "Oh Jesus Christ, no!! (Laughs)" What difference do you notice between young people nowadays and back then? "Well, the big difference is that young people today have far more confidence. Admittedly they're probably very depressed immediately now, about job prospects and so on. But apart from that, they have far more self-reliance and confidence than we ever had. They're a more sure generation. Our outlook, our scope, our dimensions were very limited. When I was young, you were very restricted in terms of careers. You dedicated yourself to the Civil Service or teaching, or whatever. It was all very regimented. It was very important to have what was known as a "good job". But young people today have none of those inhibitions. They couldn't give a damn about anything like that. And also, the way they dress: in our day it was very important to wear the right kind of clothes - you had to have a suit and tie and so on; nowadays kids are quite happy to go around in a pair of jeans and a jumper. "I think young people today are fabulous. I love to be with young people. They make me feel good. I love their attitude to life. " What advice would you give to young people who feel depressed by the current economic climate? "Well the first thing I'd say to them is "stay here". I don't think it's any better anywhere else. I know a lot of my son Ciaran's friends are now in New York. There's a lot of young Irish people now opting for that sort of sub-stratum in New York or maybe London - they're working as barmen and waiters and waitresses and that sort of thing. But what I would say to young people is: "Stay, if you possibly can." I think that this present situation is a temporary aberration, a loss of direction, a loss of will and a loss of political leadership, and that there is, and that there is, there must be, a future here. I know that a lot of them are fed up doing courses training for jobs that aren't there. (Pause) On the other hand, we're moving into a technological world - computers and electronics and so on. It's a world that's very foreign to me. I don't understand it. Like my kids now - they treat me like a semi-imbecile, because I don't know how to work tape-recorders and videos, and record things! And, y'know, when I'm going out and there's a programme on television that I want to record on the video, I have to get one of them to do it. They say: "Ah, go away! Leave it to me. I'll do it for you!" "So that, it's their world. And I think we're very, very fortunately placed in Ireland in that whole area. We've a small population and it's an intelligent population. It's well-educated. And, as I said, I think they're terribly confident and self-assured in a way that we weren't in our day. And they have a far better grasp on the world and don't mind getting in an aeroplane and going to Germany or the United States. When you think about it, our total workforce is a million - which is nothing, if you take it that the normal running of the country takes the vast bulk of them. So you're really only dealing with a couple of hundred thousand people, and that's not a lot to train and educate for these new technological industries." Have you studied the report of the National Youth Policy Committee? "Ah, no. I know exactly what I want for young people and I don't need any committee to tell me. I know, from my own constituency, what's needed: they need plenty of facilities - sporting facilities, particularly. I'm a bit old fashioned: I really believe that kids who are into sport - football, hurling, racing, any good sporting activity - never get into drugs or anything else. It's a simple thing I've always found. Didn't have time! So I believe in giving them everything possible for sports and recreational activities. That's the first thing. And then jobs: give them the training for the very best scientific and technical jobs. It's been proved that, far from being intimidated by this technical stuff, it's a cake-walk for them. Kids have taken to playing with computers now. I'd be afraid of them! I just couldn't do it. And that's a tremendous thing: what should be a great, big intimidating, fearsome new world, is in fact child's play to them. So I'd get them a hundred million pre cent into all that technological and science-related area." "After that, I'd love to see every single young person having some creative side to their life. I think a whole new dimension has to be grafted onto our educational system, to try and get every youngster into doing something in a creative sense." Do you subscribe to the current viewpoint which sees our large young population as some kind of "problem"? "I don't know. I don't think so, basically. It's hard to say. There are a lot of young people around now. Y'know? You go through towns and streets - like where I live in Malahide - and it's crawling with young people. Drive through the country - there's young people everywhere. And therefore, to that extent, our society is presumably more volatile than an older, more conservative, settled type of society. Ant that's bringing changes, there's no doubt about that. But I don't think that there's any...I wouldn't be all that worried about an explosion. Y'see, if you go back, all the campuses in America were exploding and you had the French situation - well that's all suddenly changed. There's a big reversal, I think now, among young people. They've become much more cautious - not conservative. But much more committed to trying to find their own way in life, rather than trying to change society. Somebody told me they were in U.C.D. recently, and they were astonished at how conservative the place had become - not conservative really, but how settled down it has become, how serious everybody is." Yes. The '80s seems to be a complete revesal of the '60s? "Oh, a total reversal. I think that's true, isn't it?" You'd have been in your mid-thirties at the beginning of the '60s. Were you aware of the Beatles and all that stuff? "Oh very much. Well. Y'see, I experienced all through my children. I saw what they were doing and what they were interested in. So I was very aware of it. Not part of it, but very conscious of what was happening and what was affecting young people and what their interests were. And I could see the amazing changes in them, between them and me as a young fellow." Did you go to dances as a teenager? "Oh yes. The local dances in the local halls. Much the same as they are now. There wasn't such a thing as a disco as far as I know. Just a band, y'know? Dance bands." What kinds of music? "American music, largely. American jazz and American music. One of the big things that came in my lifetime was the swingback to traditional music and folk songs, the Dubliners and all that. When I was young, that sort of thing wasn't happening. The Clancy Brothers started all of that, I think." What do you think of the current adulation of pop stars? "I think it's perfectly understandable. Kids always related to someone. We idolised somebody - I don't even remember who it was - some female filmstar. I can't even remember their names now! (Laughs) But we sort of related to them and idolised them and worshipped them. A big deal! And it's not any different now. No. I understand that completely." It is, perhaps, slightly different insofar as the modern day stars like Boy George and so on wear make up and dresses and are openly bisexual. "Yeah, but there's also a tremendous following for people like the Dubliners. Ronnie Drew. And my friends The Fureys - they have their own following, and...Ah no, there's a sort of a healthy disparateness about the whole thing. I mean what was the last fellow in Croke Park there now? Or Slane Castle? Y'know? I totally appreciate and understand that. My kids go to that." What do you think of Boy George? "I don't know anything about him. He seems a bit weird. But most of them, I think are top class musicians and professional artists." You like the Fureys a lot? "I love the Fureys. I think they're great. My favourite piece of music is "The Lonesome Boatman" as you know. But I also think the Chieftains are fabulous. I'd go anywhere to hear the Chieftains and the Dubliners, and most of those." What about the Wolfe Tones? "Yeah. I like them. They're a bit of the ould rabble-rousin', but sure they're alright! (Laughs) They've a very sort of limited medium, haven't they? What about country and western? Do you like that at all? "No (Shakes head) I don't. I never hear it. (Laughs) I don't know if I should say that, because Paschal Mooney is on the National Executive of Fianna Fail!" Do you think that there should be some mechanism to allow young people a quicker access to politics? "Politics is not the Boy Scouts! It's a bit of a haul. And I think, per se it has to be; you've to sort of win your spurs and fight your way through. It's like anything: it's like what we were talking about - music and the entertainment world. It's a long, hard haul: most of the guys who are at the top have served out a pretty tough, demanding apprenticeship. And politics is the same. Experience counts a lot in politics. I don't mean that we all have to be like the Chinese: eighty years of age and very wise. But you have to find your way and get to know and handle people." Young people are very cynical about politics and politicians. "But sure, everybody hates politicians! (Laughs) Old people are not any different. The ordinary guy in the pub thinks politicians are all useless and crooked and so on. That's not confined to young people. That's a healthy cynicism and distrust which most modern democracies - and certainly the Irish people - have always had, at all ages." Do you think that the Irish are a particularly political race? "They're tremendous politicians, the Irish people. They're fascinated with politics. The ordinary guy in the pub can talk more intelligently and more wisely and with more depth about politics than anybody in any country in the world. Certainly he's about fifty times ahead of his bovine English counterpart, who knows about Margaret Thatcher and maybe one or two others - but that's all he knows." "You see, the Irish invented American politics. The whole American system is Irish founded and based. They made the Democratic Party. Brian Lenihan is very good on this - he's made a study of it. The Irish were trained here in local politics back in the 19th Century, and when they went to the States they knew how to handle things, which most of their European counterparts didn't. The German and the French, for instance, knew nothing about democratic politics - they came from empire states. " One of the tendencies we've imported from America is the increasing emphasis on the personalities. "Yes. It's become increasingly so now, with the media. The individual politician or political leader becomes the focus, because the media haven't the interest or don't care about the issues. They're too tedious and take too much time to explain. They're much more interested in trying to hone in on A, B or C - on one person and what they're thinking and doing." You see that as a negative development? "It's a bad thing, yeah." But we Irish do seem to go for a strong personality. "Well, it's very tribal you see. In rural Ireland, particularly, you have rural Chieftains, like Blaney in Donegal and so on. I suppose it's a throwback to, a descendent from the Irish Clan/Chieftain system." Yet politicians generally come across as fairly straight-laced, humourless, one-dimensional people. "I think politicians are hard-done-by, but then everybody thinks that about their own profession, I suppose. I don't think that the criticisms of politicians are very well balanced. Nobody ever sets out to try and describe a politician in the round, and say okay, maybe he's very wrong about this, but at least he's trying to do that. But then there's no point in complaining about that. That's part of the apparatus of political life - to be attacked and criticised. Very often, in one's own view, almost continually wrongly." "And there's another thing about this, which is that the ordinary...I hate using that word but it's hard to find another. There's no such thing as 'ordinary people': there's just people but, people are not fooled by all of this. I know that I have a perfectly good relationship with my people, my constituency. They know me, I know they trust me and I think they like me. They don't think I'm a bad person or am out to do anything detrimental to them or to their interests. And that's what matters. That is the compensation for when you read something in the paper that you know is unfair - grossly unfair - and wrong. And when that happens you're inclined to get outraged and angry about it, and upset about it. But that's only passing." "But, if the day ever comes when I'm driving through the city and the busman doesn't say "Howya Charlie?" or the taxi fellow doesn't say "Hello there, how's the goin'?" - if that day comes, then I'll be upset. All this stuff in the newspapers - it does upset, I can't deny that. You'd be a particularly insensitive and inhuman sort of individual if it didn't bother you, from time to time. But it's passing. The other thing is the reality. That's the sustaining reality." What aspect of Ireland or Irish society angers you the most? "Ah, there's nothing really. I couldn't live anywhere but in Ireland. I'm not perpetually angry about anything. I might suffer minor irritations, exasperations or anger about particular things, but...no, I like living in Ireland and in the Irish community. (Here, he pauses at length and reflects, he looks me straight in the eye before continuing). I could instance a load of fuckers whose throats I'd cut and push over the nearest cliffs, but there's no percentage in that! (Laughs) "Smug people. I hate smug people. People who think they know it all. I know from my own experiences that nobody knows it all. Some of these commentators who purport to a smug knowallness, who pontificate...They'll say something today and they're totally wrong about it - completely wrong - and they're shown to be wrong about it. Then the next day they're back, pontificating the same as ever. That sort of smug, knowall commentator - I suppose if anything annoys me, that annoys me. But I don't have sleepless nights about it." Were drugs a big concern for you when you're kids were growing up? "I have to say it was more of a worry for me as a politician than as a parent. I was lucky in that I've never, never....well, I don't know what temptations my kids had to confront or to deal with, but they did whatever they were. And indeed none of their pals, that I know of, ever dropped out or became addicted or anything like that. It was just, I suppose, one of those chances of life, that they happened to be in a milieu of their own crowd, who didn't get involved in all that." On the subject of the current contraception debate: isn't it true that the actual behaviour and practice of young people has long since made the question irrelevant? "(Pause) Ah yeah, I think that's probably true enough." It's all very academic at this stage... "Yeah. (Laughs) I think so, yeah." What about in your own day? Was it like that then? "Ah now! (Laughs) To my dying day, I'll regret that I was too late for the free society! We missed out on that! It came too late for my generation!" "But yes, there was a very definite change. See, when I was young, too, authority was much more of a thing. Authority in society, in the community, in school, and of course the guards. You were afraid of the guards. Nowadays, kid's aren't: they just call them "pigs", y'know? But in my day, if a guard said to you "fuck off", you fucked off as quick as you could! There was far more authority, and that was a big change. Kids nowadays have developed their own ethos and mores. And I think we've changed as parents too. I think we were much more understanding and sympathetic to our children than our parents were to us. My mother knew what was best for me, and told me what to do, and what not to do, and insisted that I did or didn't do it. I wasn't like that with my children. We certainly trusted them far more. We felt that what you had to was just give them a home where they knew they were important, where they were loved and where they were trusted and where they could always come back to. If they made a fuck-up of things, they could always come back home and they would be welcomed and looked after and protected and helped. But our parents were different. So, not alone are young people different today, but we as parents were different to them." So is there a dichotomy there between how you would find yourself responding to issues, like contraception, as a parent, and the way you would feel obliged to respond to them as a politician? "Well.....no.(Long pause) You could exaggerate that. Y'see politics is concerned with more than just sexual morality and contraceptives and things like that. Now, mind you, these are the things that have a moreorless fatal preoccupation for journalists. It's extraordinary that for one journalist who comes to me and asks me my views on economics, or the health services, or social welfare, or the North of Ireland, there's ten that want to know what I think about contraceptives. We, in the political world are dealing with practical things. The social welfare system, for instance, looms very large in modern society - all the anomalies and the problems and the snarl-ups - that's an enormous area, and it affects far more people than the contraceptives thing." What about the Nuclear issue - how do feel about that - on a personal level? "I'm increasingly angry about it, I think it's just lunacy itself - the stockpiling of atomic weapons. Like, what's going to happen? What are they there for? Ah, I don't, I suppose, basically believe that we're all going to be wiped out tomorrow morning by a nuclear war. I suppose if any of us really believed that we'd just go and stick our heads in a gas oven. It's too awful to contemplate. Even the most grotesque film can only give you the vaguest impression of what the devastation is likely to be. So I don't suppose, basically that I really think that we're going to go up in a nuclear holocaust. But I do think that it's a very real danger." Is there anything that can be done about it? "Sometimes I like to think that you could get all the nuclear arms into one, great big rocket - remember that rocket that went away into outer space once? It was going to go around Mars once and then go away into the infinite, never to be seen again. Well, if you could put all the nuclear weapons into some sort of rocket like that. (Pauses, laughing) But, sure, when the rocket would blast off, you'd probably go up anyway! But it'd be a marvelous solution." Maybe it'd be safer if we all took off in the rocket and left the bombs here... "(Laughs) Yeah! You take your pick and I'll take mine! But what's going to happen? I don't know. (Pause) The question of nuclear waste too, and the pollution of the seas and the atmosphere is something that worries me. Not paranoiac, or dramatically, or emotionally disturbed about it, but I can understand people who are. I get increasingly angry at the failure of mankind to get to grips with it." What do you do in your spare time? "Anything that comes up of interest, I'll have a go at it. Most recently, I like to go down to my island, Inishvickillane. The main attraction of the island, apart from its natural beauty, and the wildness of it, is that we're more of a family down there. Fortunately, the kids and the wife like it as much as I do. It's as much their place as mine. I really got to know my kids better down there: in Dublin we're always coming and going. We meet tangently, coming and going out in the hall. But down there we're together, and we share experiences together. But I try and do as many things as possible. Like, for instance, my son Conor is an expert on scuba-diving, and I've got him to give me a little bit of instruction on that." Do you read much? "I do and I don't. I certainly don't read anything like as much as I should. When I was younger, and at school and that, I read and read and read and read. I just read everything. But it's so difficult: you read a review of a book and you say "I must read that". And then there's another one. There's so much going on in the world of literature that even if you had the time, it's very difficult to decide what to read. There's so much you want to read." What would you read, if you had the time? "Well, let me see now...I like history type of books - historical novels, that sort of thing. And then I'm increasingly interested in wildlife, in nature, in the sea, and all that type of thing." Do you watch much television? "No. Not very much. I think most television is tripe. Boring rubbish. To me, television is the News, or occasionally some very good documentary-type programmes. Very few. The News, some documentaries and sport." Do you ever see Dallas or any of those things? "(Laughs) I see them because I have to confess that in my home there are those who look at Dallas. And well, I might go and do a bit of work, but sometimes I might sit through it. I really think it's shit. I think it's terrible shit. But then I know that's a minority view. (Laughs) I think most people think it's shit, like, but they look at it all the same." Did you have any heroes growing up? "Well, I suppose Sean Lemass. He was the greatest human being that I ever met. Or could ever hope to meet." What is the most important quality in a friend? "Wel, there was a great word, d'ya see, that Sean Lemass in his whole life instanced but could never pronounce. Like most Dublin people, he could never pronounce "loyalty" - he always pronounced it "loylaty". And I think that's the most important thing: loyalty. A Dublin man's loylaty. Not loyalty, because that's something different. But loylaty. I think that's the most important characteristic in friends." Christmas is only a few weeks away now. Do you like Christmas? "Oh yeah! And I have to be at home for Christmas. To me, Christmas is a Dublin thing. I couldn't be anywhere else except home in Dublin for Christmas, meeting all my friends, having a drink with them, giving out presents, getting presents. I'm a sucker for Christmas!" Is there a day in your life that you remember as the happiest? "Oh, FUCK OFF!! (Laughs) No!!! You're turning into a fuckin' woman's diary columnist now!' Have you ever read George Orwell's Nineteen Eighty-Four? "Yes." What would find in Room 101? What, for Charles J. Haughey, is The Worst Thing in the World? "Ah, I'm not too introverted like that. (Pause) Deep down, I'm a very shallow person. (Laughs)
-
23cm x 29 cm. Baldoyle Dublin Atmospheric photo of Brian Mullins of Dublin following Paidi O Se of Kerry on a rain sodden Croke Park in 1978 Con’s description of Kerry player Mikey Sheehy’s free in the 1978 All Ireland Football Final between Dublin v Kerry is still the stuff of legend and is worth quoting again. Con wrote: “Dublin were like climbers who had been driven down the mountain by a rock fall – they had to set out again from the plateau not far from the base. And now came the moment that will go into that department of sport’s museum where abide such strange happenings as the Long Count and the goal that gave Cardiff their only English FA Cup and the fall of Devon Loch. Its run-up began with a free from John O’Keefe, deep in his own territory. Jack O’Shea made a flying catch and drove a long ball towards the middle of the 21 -yard line. Mikey Sheehy’s fist put it behind the backs, breaking along the ground out toward Kerry’s right. This time Paddy Cullen was better positioned and comfortably played the ball with his feet away from Sheehy. He had an abundance of time and space in which to lift and clear but his pick-up was a dubious one and the referee Seamus Aldridge, decided against him. Or maybe he deemed his meeting with Ger Power illegal. Whatever the reason, Paddy put on a show of righteous indignation that would get him a card from Equity, throwing his hands to heaven as the referee kept pointing towards goal. And while all that was going on, Mikey Sheehy was running up to take the kick-and suddenly Paddy dashed back towards his goal like a woman who smells a cake burning. The ball won the race and it curled inside the near post as Paddy crashed into the outside of the net and lay against it like a fireman who returned to find his own station ablaze. Sometime, Noel Pearson might make a musical of this amazing final and as the green flag goes up for that crazy goal he will have a banshee crooning: “And that was the end of poor Molly Malone.” And so it was. A few minutes later came the tea-break. Kerry went into a frenzy of green and gold and a tumult of acclaim. The champions looked like men who worked hard and seen their savings plundered by bandits.” .
-
Nobody said it was going to be easy Guinness Hurling advert from the 90s. Dromkeen Co Limerick Dimensions : 23cm x 38cm Glazed " It was not until 1994 that the GAA decided that the football championship would benefit from bringing on a title sponsor in Bank of Ireland. Although an equivalent offer had been on the table for the hurling championship, Central Council pushed the plate away.Though the name of the potential sponsor wasn’t explicitly made public, everyone knew it was Guinness. More to the point, everyone knew why Central Council wouldn’t bite. As Mulvihill himself noted in his report to Congress, the offer was declined on the basis that “Central Council did not want an alcoholic drinks company associated with a major GAA competition”. As it turned out, Central Council had been deadlocked on the issue and it was the casting vote of then president Peter Quinn that put the kibosh on a deal with Guinness. Mulvihill’s disappointment was far from hidden, since he saw the wider damage caused by turning up the GAA nose at Guinness’s advances. “The unfortunate aspect of the situation,” he wrote, “is that hurling needs support on the promotion of the game much more than football.” Though it took the point of a bayonet to make them go for it, the GAA submitted in the end and on the day after the league final in 1995 , a three-year partnership with Guinness was announced. The deal would be worth £1 million a year, with half going to the sport and half going to the competition in the shape of marketing. That last bit was key. Guinness came up with a marketing campaign that fairly scorched across the general consciousness. Billboards screeched out slogans that feel almost corny at this remove but made a huge impact at the same time . This man can level whole counties in one second flat. This man can reach speeds of 100mph. This man can break hearts at 70 yards Its been Hell for Leather. Of course, all the marketing in the world can only do so much. Without a story to go alongside, the Guinness campaign might be forgotten now – or worse, remembered as an overblown blast of hot air dreamed up in some modish ad agency above in Dublin.Until the Clare hurlers came along and changed everything." Malachy Clerkin Irish Times GAA Correspondent Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness. The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes. Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.” Origins : Dublin Dimensions : 43cm x 35cm