• 42cm x 32cm. Dublin Lovely collection of the once ubiquitous Wills Cigarettes collector cards depicting notable Irish Rugby players of the early part of the 20th Century such as G.V Stephenson,G.R Beamish and J.L Farrell. W.D. & H.O. Wills was a British tobacco importer and manufacturer formed in Bristol, England. It was the first UK company to mass-produce cigarettes. It was one of the founding companies of Imperial Tobacco along with John Player & Sons. The company was founded in 1786 and went by various names before 1830 when it became W.D. & H.O. Wills. Tobacco was processed and sold under several brand names, some of which were still used by Imperial Tobacco until the second half of the 20th century. The company pioneered the use of cigarette cards within their packaging. Many of the buildings in Bristol and other cities around the United Kingdom still exist with several being converted to residential use.

    Henry Overton Wills I arrived in Bristol in 1786 from Salisbury, and opened a tobacco shop on Castle Street with his partner Samuel Watkins. They named their firm Wills, Watkins & Co. When Watkins retired in 1789, the firm became Wills & Co. Next, the company was known from 1791 to 1793 as Lilly, Wills & Co, when it merged with the firm of Peter Lilly, who owned a snuff mill on the Land Yeo at Barrow Gurney. The company then was known from 1793 up until Lilly's' retirement in 1803 as Lilly and Wills. In 1826 H.O. Wills's sons William Day Wills and Henry Overton Wills II took over the company, which in 1830 became W.D. & H.O. Wills. William Day Wills' middle name is from his mother Anne Day of Bristol. Both W.D. and H.O. Wills were non-smokers. When William Day Wills was killed in 1865 in a carriage accident, 2000 people attended his funeral at Arnos Vale Cemetery.
    The Wills Building in Newcastle upon Tyne, a former W.D. & H.O. Wills factory
    During the 1860s a new factory was built to replace the original Redcliffe Street premises, but they quickly outgrew this. The East Street factory of W.D. & H.O. Wills in Bedminster opened in 1886 with a high tea for the 900 employees in the Cigar Room. The new factory was expected to meet their needs for the remainder of the century, but within a decade it was doubled in size and early in the 1900s a further Bristol factory was created in Raleigh Road, Southville. This growth was largely due to the success of cigarettes. Their first brand was "Bristol", made at the London factory from 1871 to 1974. Three Castles and Gold Flake followed in 1878 but the greatest success was the machine-made Woodbine ten years later. Embassy was introduced in 1914 and relaunched in 1962 with coupons. Other popular brands included Capstan and Passing Clouds. The company also made cigar brands like Castella and Whiffs, several pipe tobacco brands and Golden Virginia hand-rolling tobacco. Up until 1920 only women and girls were employed as cigar-makers. One clause in the women's contract stipulated:
    The former W.D. & H.O. warehouse building in Perth, Western Australia
    In 1898 Henry Herbert Wills visited Australia which led to the establishment of W.D. & H.O. Wills (Australia) Ltd. in 1900.When Princess Elizabeth visited on 3 March 1950 she was given cigarette cards as a gift for Prince Charles. In 1901 thirteen British tobacco companies discussed the American Tobacco Company building a factory in the UK to bypass taxes. The Imperial Tobacco Company was incorporated on 10 December 1901 with seven of the directors being members of the Wills family. Imperial remains one of the world's largest tobacco companies.
    A Woodbine vending machine, now in the Staffordshire County Museumat Shugborough Hall, England
    The last member of the Wills family to serve the company was Christopher, the great great grandson of H.O. Wills I. He retired as sales research manager in 1969. The company had factories and offices not only in Bristol, but also in Swindon, Dublin, Newcastle and Glasgow. The largest cigarette factory in Europe was opened at Hartcliffe Bristol, and was designed by Skidmore, Owings & Merrill in 1974, but closed in 1990. It proved impossible to find a new use for it and it was demolished in 1999; its site is now the Imperial Park retail complex, but the associated offices became Lakeshore, residential apartments created by Urban Splash. The facade of the large factory in Bedminster and bonded warehouses at Cumberland Basin remain prominent buildings in Bristol, although much of the existing land and buildings have been converted to other uses, such as The Tobacco Factory Theatre. The Newcastle factory closed in 1986 and stood derelict for over a decade, before the front of the Art Deco building – which was preserved by being Grade II listed – reopened as a block of luxury apartments in 1998. (See main article: Wills Building) The factory in Glasgow has similarly been converted into offices. In 1988 Imperial Tobacco withdrew the Wills brand in the United Kingdom (except for the popular Woodbine and Capstan Full Strength brands, which still carry the name).

    The company pioneered canteens for the workers, free medical care, sports facilities and paid holidays. Wills commissioned portraits of long-serving employees, several of which are held by Bristol Museum and Art Gallery and some of which can be seen on display at the M Shed museum. In 1893 the W.D. & H.O. Wills Ltd Association Football Team was established and the company also held singing classes for the younger workers and women that year.In 1899 wives of Wills employees serving in the Boer War were granted 10 shillings per week by the factory.

    Bristol Archives holds extensive records of W.D. & H.O. Wills and Imperial Tobacco . In addition there are photographs of the Newcastle factory of W.D. & H.O. Wills at Tyne and Wear Archives in Bristol holds the Wills Collection of Tobacco Antiquities, consisting of advertising, marketing and packaging samples from the company's history, photographs and artefacts relating to the history of tobacco. In 1959 the company launched the short-lived Strand brand. This was accompanied by the iconic, but commercially disastrous, You're never alone with a Strand television advertisement. In India, the Gold Flake, Classic and Wills Navy Cut range of cigarettes, manufactured by ITC , formerly the Imperial Tobacco Company of India Limited,still has W.D. & H.O. Wills printed on the cigarettes and their packaging. These lines of cigarettes have a dominant market share.

    In 1887, Wills were one of the first UK tobacco companies to include advertising cards in their packs of cigarettes, but it was not until 1895 that they produced their first general interest set of cards ('Ships and Sailors'). Other Wills sets include 'Aviation' (1910), 'Lucky Charms' (1923), 'British Butterflies' (1927), 'Famous Golfers' (1930), 'Garden Flowers' (1933) and 'Air Raid Precautions' (1938) Wills also released several sports sets, such as the cricket (1901, 1908, 1909, 1910), association football (1902, 1935, 1939), rugby union (1902, 1929) and Australian rules football (1905) series.

       
  • 63cm x 52cm.  Dublin W.D. & H.O. Wills was a British tobacco importer and manufacturer formed in Bristol, England. It was the first UK company to mass-produce cigarettes. It was one of the founding companies of Imperial Tobacco along with John Player & Sons. The company was founded in 1786 and went by various names before 1830 when it became W.D. & H.O. Wills. Tobacco was processed and sold under several brand names, some of which were still used by Imperial Tobacco until the second half of the 20th century. The company pioneered the use of cigarette cards within their packaging. Many of the buildings in Bristol and other cities around the United Kingdom still exist with several being converted to residential use.

    Henry Overton Wills I arrived in Bristol in 1786 from Salisbury, and opened a tobacco shop on Castle Street with his partner Samuel Watkins. They named their firm Wills, Watkins & Co. When Watkins retired in 1789, the firm became Wills & Co. Next, the company was known from 1791 to 1793 as Lilly, Wills & Co, when it merged with the firm of Peter Lilly, who owned a snuff mill on the Land Yeo at Barrow Gurney. The company then was known from 1793 up until Lilly's' retirement in 1803 as Lilly and Wills. In 1826 H.O. Wills's sons William Day Wills and Henry Overton Wills II took over the company, which in 1830 became W.D. & H.O. Wills. William Day Wills' middle name is from his mother Anne Day of Bristol. Both W.D. and H.O. Wills were non-smokers. When William Day Wills was killed in 1865 in a carriage accident, 2000 people attended his funeral at Arnos Vale Cemetery.
    The Wills Building in Newcastle upon Tyne, a former W.D. & H.O. Wills factory
    During the 1860s a new factory was built to replace the original Redcliffe Street premises, but they quickly outgrew this. The East Street factory of W.D. & H.O. Wills in Bedminster opened in 1886 with a high tea for the 900 employees in the Cigar Room. The new factory was expected to meet their needs for the remainder of the century, but within a decade it was doubled in size and early in the 1900s a further Bristol factory was created in Raleigh Road, Southville. This growth was largely due to the success of cigarettes. Their first brand was "Bristol", made at the London factory from 1871 to 1974. Three Castles and Gold Flake followed in 1878 but the greatest success was the machine-made Woodbine ten years later. Embassy was introduced in 1914 and relaunched in 1962 with coupons. Other popular brands included Capstan and Passing Clouds. The company also made cigar brands like Castella and Whiffs, several pipe tobacco brands and Golden Virginia hand-rolling tobacco. Up until 1920 only women and girls were employed as cigar-makers. One clause in the women's contract stipulated:
    The former W.D. & H.O. warehouse building in Perth, Western Australia
    In 1898 Henry Herbert Wills visited Australia which led to the establishment of W.D. & H.O. Wills (Australia) Ltd. in 1900.When Princess Elizabeth visited on 3 March 1950 she was given cigarette cards as a gift for Prince Charles. In 1901 thirteen British tobacco companies discussed the American Tobacco Company building a factory in the UK to bypass taxes. The Imperial Tobacco Company was incorporated on 10 December 1901 with seven of the directors being members of the Wills family. Imperial remains one of the world's largest tobacco companies.
    A Woodbine vending machine, now in the Staffordshire County Museumat Shugborough Hall, England
    The last member of the Wills family to serve the company was Christopher, the great great grandson of H.O. Wills I. He retired as sales research manager in 1969. The company had factories and offices not only in Bristol, but also in Swindon, Dublin, Newcastle and Glasgow. The largest cigarette factory in Europe was opened at Hartcliffe Bristol, and was designed by Skidmore, Owings & Merrill in 1974, but closed in 1990. It proved impossible to find a new use for it and it was demolished in 1999; its site is now the Imperial Park retail complex, but the associated offices became Lakeshore, residential apartments created by Urban Splash. The facade of the large factory in Bedminster and bonded warehouses at Cumberland Basin remain prominent buildings in Bristol, although much of the existing land and buildings have been converted to other uses, such as The Tobacco Factory Theatre. The Newcastle factory closed in 1986 and stood derelict for over a decade, before the front of the Art Deco building – which was preserved by being Grade II listed – reopened as a block of luxury apartments in 1998. (See main article: Wills Building) The factory in Glasgow has similarly been converted into offices. In 1988 Imperial Tobacco withdrew the Wills brand in the United Kingdom (except for the popular Woodbine and Capstan Full Strength brands, which still carry the name).

    The company pioneered canteens for the workers, free medical care, sports facilities and paid holidays. Wills commissioned portraits of long-serving employees, several of which are held by Bristol Museum and Art Gallery and some of which can be seen on display at the M Shed museum. In 1893 the W.D. & H.O. Wills Ltd Association Football Team was established and the company also held singing classes for the younger workers and women that year.In 1899 wives of Wills employees serving in the Boer War were granted 10 shillings per week by the factory.

    Bristol Archives holds extensive records of W.D. & H.O. Wills and Imperial Tobacco . In addition there are photographs of the Newcastle factory of W.D. & H.O. Wills at Tyne and Wear Archives in Bristol holds the Wills Collection of Tobacco Antiquities, consisting of advertising, marketing and packaging samples from the company's history, photographs and artefacts relating to the history of tobacco. In 1959 the company launched the short-lived Strand brand. This was accompanied by the iconic, but commercially disastrous, You're never alone with a Strand television advertisement. In India, the Gold Flake, Classic and Wills Navy Cut range of cigarettes, manufactured by ITC , formerly the Imperial Tobacco Company of India Limited,still has W.D. & H.O. Wills printed on the cigarettes and their packaging. These lines of cigarettes have a dominant market share.

    In 1887, Wills were one of the first UK tobacco companies to include advertising cards in their packs of cigarettes, but it was not until 1895 that they produced their first general interest set of cards ('Ships and Sailors'). Other Wills sets include 'Aviation' (1910), 'Lucky Charms' (1923), 'British Butterflies' (1927), 'Famous Golfers' (1930), 'Garden Flowers' (1933) and 'Air Raid Precautions' (1938) Wills also released several sports sets, such as the cricket (1901, 1908, 1909, 1910), association football (1902, 1935, 1939), rugby union (1902, 1929) and Australian rules football (1905) series.

  • 47cm x 35cm During its 180 year history, the Grand National has seen only five horses win consecutive runnings, with this year's victor Tiger Roll joining that exclusive list of dual winners. Until the legendary Red Rum, the last horse to win on his immediate return to Aintree was Reynoldstown, who won the 1935 Grand National in the hands of Mr Frank Furlong - a subaltern in the 9th Lancers - and again the following year ridden by Furlong's great friend and fellow Army officer Mr Fulke Walwyn, later to become a multi-time champion National Hunt trainer. Although two totally different kinds of horses, the long, lean, black Reynoldstown and the diminutive Tiger Roll share a parallel in that both had Flat-bred sires. Reynoldstown was by the good-class My Prince who won among other races the Union Jack Stakes at Aintree but went on to become more famous as an outstanding sire of National Hunt horses including Grand National winners Gregalach (1929) and Royal Mail (1937), while Tiger Roll's father Authorized won the 2007 Epsom Derby under Frankie Dettori. Reynoldstown's dam Fromage was the product of a modest mating to the nearest sire who was within walking distance. Reynoldstown, named after the local townland of the small village of Naul near Dublin, was foaled there in 1927 by cattle farmer Dick Ball - who also bred the great Ballymoss. Dick's father had raised Fromage by hand himself after her mother died foaling. As a five-year-old, Reynoldstown was bought for £1,500 by Major Noel Furlong for his son Frank to ride in steeplechases. A leading Irish point-to-point rider himself, Major Furlong had had his interest in the Grand National sparked one year when, still in the Army, he'd travelled to Liverpool to watch the big race. In the train carriage, he overheard people talking about the chances of their horse winning and, when he saw this come to pass later that day, declared "That's it! I'm going to win the National myself." Major Furlong trained just two or three horses of his own in Skeffington, Leicestershire. Reynoldstown proved to be very hot and excitable throughout his career and was never ridden by anyone - at home or in races - apart from Major Furlong, Frank or Fulke. Reynoldstown won four hurdle races and eight 'chases before his first Grand National success in 1935, which saw him score by three lengths and break Golden Miller's record for the race - his time of 9 minutes 20.20 seconds standing until Red Rum beat it in 1973. The newspaper headlines ran: "Grand National won by two Furlongs!" Reynoldstown suffered leg problems afterwards which forced a long lay-off. Major Furlong followed the old adage "time, tar and tarmac", coating his legs with tar and giving him lots of roadwork to get him sound again. The horse duly came back to win the 1936 Grand National by twelve lengths, this time in the hands of Walwyn, since Frank Furlong was unable to make the weight. There was drama at the final fence after the reins broke on challenger Davy Jones, leaving rider Anthony Mildmay (after whom the Mildmay Course at Aintree is named) powerless to prevent the horse running out into the crowds. Reynoldstown did not attempt the hat trick. He was retired immediately after his Grand National success, the Furlongs considering - not unlike the connections of Tiger Roll -  that he had done enough to prove himself and owing them nothing. He spent his retirement with Major Furlong at Marston St Lawrence near Banbury, where he was put down at the age of 24 after contracting tetanus. He is buried there, alongside the 1972 Grand National winner Well To Do. Curiously, he was never turned out in the field but was exercised instead on a lungeing rein by his devoted lifelong groom McCarthy, who brushed him and took him for a pick of grass and a welcome roll every day. Sadly, for Major Furlong, the aftermath was not so happy. His son Frank, who had left the Army and set up training himself near Lambourn, enlisted in the Fleet Air Arm at the outbreak of World War II and, though flying successfully on many combat missions, was killed when the Spitfire prototype Spiteful he was testing developed a fault and crashed on Salisbury Plain in 1944. He left a widow and a baby daughter, Grizelda, who today, as an octogenarian, recalls with affection being brought up by her grandparents and sitting on Reynoldstown's back as a pony-mad youngster. She clearly remembers stories Major Furlong would tell, including that of the 1934 Grand National in which both Frank and Fulke rode. Both their horses came down at the 26th fence when going well and the two riders were left thumping the turf in frustration. Major Furlong confronted the disgruntled friends in the Weighing Room afterwards with the prophetic words: "Don't worry, I shall have a Grand National winner for both of you." Another tale he told her concerned Frank and Fulke, in a hurry to reach the traditional party at the Adelphi Hotel, joyfully overtaking the traffic jams outside Aintree after one of their National wins. A policeman pulled the singing and shouting pair over with the words "What do you think you're doing? Anyone would think you'd just won the Grand National!" Grizelda smiles when she recounts her grandfather telling her how Reynoldstown's horsebox was held up by a funeral on the way to the 1935 Grand National. Major Furlong considered it lucky to see a funeral so the following year waited around in the hope of another before they reached the course. None appeared - but they did manage to spot a black cat - which obviously had the same desired effect. Quote: Attempting to compare Reynoldstown and Tiger Roll, Grizelda says: "The Grand National today is a totally different race and the fences are so much smaller. You cannot compare the two, but Tiger Roll is obviously a wonderful horse and thoroughly deserved both his wins and the adulation he received. We always gathered round as a family to watch the National on TV and this year was no exception. I really did think Tiger Roll would win." William Clarke & Son was a tobacco company that was founded in 1830 at South Main Street, Cork, Ireland. In January 1924, following the formation of the Irish Free State, the United Kingdom trade of William Clarke & Son was transferred to Dublin and taken over by Ogden's.

    William Clarke & Son, Dublin

    William Clarke was founded in 1830 at South Main Street in Cork, however by 1870 the manufacturing side of the business had all been transferred to Hare Place, Scotland Road, Liverpool, with only depots remaining in Ireland. Following the formation of the Irish Free State in 1926, the Liverpool based operation was taken over by Ogden’s, while a new factory was set up at South Circular Road in Dublin to produce tobacco and snuff under the William Clarke & Son brand. In 1929 William Clarke was amalgamated with Wills’s Irish branch, which resulted in Wills’s Irish production being integrated into the new South Circular Road factory in Dublin, though senior management were based in Wills’s Bristol operations and the Irish entity ultimately reported back into Bristol.
  • Sweet Afton Virginia Cigarettes Advertising print with beautiful images of the two holy grails in Irish Sport-The Sam Maguire Cup for the All Ireland Gaelic football Champions and the Liam McCarthy Cup for the All Ireland Hurling Champions.A footballer from Cork and a hurler from Kilkenny are featured in this charming print. 48cm x 62cm  Drimoleague Co Cork
    Sweet Afton was an Irish brand of short, unfiltered cigarettes made with Virginia tobacco and produced by P.J. Carroll & Co., Dundalk, Ireland, now a subsidiary of British American Tobacco. The Sweet Afton brand was launched by Carroll's in 1919 to celebrate the link between Dundalk and the national poet of Scotland, Robert Burns. Burns' eldest sister, Agnes, lived in Dundalk from 1817 until her death in 1834 and was buried in the cemetery of St. Nicholas's Church in the town. Carroll's thought that the brand would only be successful in Scotland if the carton simply had an image of Burns, or Scottish name on the packet, so the people of Dundalk were canvassed and the name Sweet Afton was chosen. The name is taken from Burns' poem "Sweet Afton", which itself takes its title from the poem's first stanza: Flow gently, sweet Afton, amang thy green braes Flow gently, I’ll sing thee a song in thy praise My Mary’s asleep by they murmuring stream Flow gently, sweet Afton, disturb not her dream. A larger version of the cigarette was also marketed under the brand name Afton Major. This name served as inspiration for Carroll's later Majorbrand of tipped cigarettes. As of Autumn 2011, British American Tobacco no longer manufactures Sweet Afton cigarettes. The text "Thank you for your loyalty, unfortunately Sweet Afton will not be available in the future. However Major, our other Irish brand with similar tobacco will still be widely available for purchase." was written on a sticker that was put on the last line of packs, before it went out of production. The brand proved particularly popular with post World War II Rive Gauche Paris. It was reputed to be Jean-Paul Sartre's preferred cigarette, and also featured prominently in Louis Malle's film Le Feu Follet, as well as a number of other Nouvelle Vague films.Margot Tenenbaum (played by Gwyneth Paltrow) from Wes Anderson's 2001 film The Royal Tenenbaums also smokes Sweet Aftons. Thomas Shelby, in Peaky Blinders, smokes Sweet Aftons. They are also the favoured brand of Gerhard Selb, the eponymous private investigator in the trilogy by Bernhard Schlink
     
  • 47cm x 37cm  Limerick Navy cut were  a brand of cigarettes manufactured by Imperial Brands –formerly John Player & Sons– in Nottingham, England.The brand became "Player's Navy Cut". They were particularly popular in Britain,Ireland and Germany in the late 19th century and early part of the 20th century, but were later produced in the United States. The packet has the distinctive logo of a smoking sailor in a 'Navy Cut' cap. The phrase "Navy Cut" is according to Player's adverts to originate from the habit of sailors taking a mixture of tobacco leaves and binding them with string or twine. The tobacco would then mature under pressure and the sailor could then dispense the tobacco by slicing off a "cut".The product is also available in pipe tobacco form. The cigarettes were available in tins and the original cardboard container was a four sided tray of cigarettes that slid out from a covering like a classic matchbox. The next design had fold in ends so that the cigarettes could be seen or dispensed without sliding out the tray. In the 1950s the packaging moved to the flip top design like most brands.

    Enamelled metal box for 1 ounce of tobacco
    The image of the sailor was known as "Hero" because of the name on his hat band. It was first used in 1883 and the lifebuoy was added five years later. The sailor images were an 1891 artists concept registered for Chester-based William Parkins and Co for their "Jack Glory" brand.Behind the sailor are two ships. The one on the left is thought to be HMS Britannia and the one on the right HMS Dreadnought or HMS Hero. As time went by the image of the sailor changed as it sometimes had a beard and other times he was clean shaven. In 1927 "Hero" was standardised on a 1905 version. As part of the 1927 marketing campaign John Player and Sons commissioned an oil painting Head of a Sailor by Arthur David McCormick.The Player's Hero logo was thought to contribute to the cigarettes popularity in the 20s and 30s when competitor W.D. & H.O. Wills tried to create a similar image. Unlike Craven A, Navy Cut was intended to have a unisex appeal. Advertisements referred to "the appeal to Eve's fair daughters" and lines like "Men may come and Men may go".
    WWII cigarette packets exhibited at Monmouth Regimental Museumin 2012
    Hero is thought to have originally meant to indicate traditional British values, but his masculinity appealed directly to men and as a potential uncle figure for younger women. One slogan written inside the packet was "It's the tobacco that counts" and another was "Player's Please" which was said to appeal to the perceived desire of the population to be included in the mass market. The slogan was so well known that it was sufficient in a shop to get a packet of this brand. Player's Medium Navy Cut was the most popular by far of the three Navy Cut brands (there was also Mild and Gold Leaf). Two thirds of all the cigarettes sold in Britain were Players and two thirds of these was branded as Players Medium Navy Cut. In January 1937, Players sold nearly 3.5 million cigarettes (which included 1.34 million in London. The popularity of the brand was mostly amongst the middle class and in the South of England. While it was smoked in the north, other brands were locally more popular. The brand was discontinued in the UK in 2016.  
     
  • 47cm x 37cm  Limerick Navy cut were  a brand of cigarettes manufactured by Imperial Brands –formerly John Player & Sons– in Nottingham, England.The brand became "Player's Navy Cut". They were particularly popular in Britain,Ireland and Germany in the late 19th century and early part of the 20th century, but were later produced in the United States. The packet has the distinctive logo of a smoking sailor in a 'Navy Cut' cap. The phrase "Navy Cut" is according to Player's adverts to originate from the habit of sailors taking a mixture of tobacco leaves and binding them with string or twine. The tobacco would then mature under pressure and the sailor could then dispense the tobacco by slicing off a "cut".The product is also available in pipe tobacco form. The cigarettes were available in tins and the original cardboard container was a four sided tray of cigarettes that slid out from a covering like a classic matchbox. The next design had fold in ends so that the cigarettes could be seen or dispensed without sliding out the tray. In the 1950s the packaging moved to the flip top design like most brands.

    Enamelled metal box for 1 ounce of tobacco
    The image of the sailor was known as "Hero" because of the name on his hat band. It was first used in 1883 and the lifebuoy was added five years later. The sailor images were an 1891 artists concept registered for Chester-based William Parkins and Co for their "Jack Glory" brand.Behind the sailor are two ships. The one on the left is thought to be HMS Britannia and the one on the right HMS Dreadnought or HMS Hero. As time went by the image of the sailor changed as it sometimes had a beard and other times he was clean shaven. In 1927 "Hero" was standardised on a 1905 version. As part of the 1927 marketing campaign John Player and Sons commissioned an oil painting Head of a Sailor by Arthur David McCormick.The Player's Hero logo was thought to contribute to the cigarettes popularity in the 20s and 30s when competitor W.D. & H.O. Wills tried to create a similar image. Unlike Craven A, Navy Cut was intended to have a unisex appeal. Advertisements referred to "the appeal to Eve's fair daughters" and lines like "Men may come and Men may go".
    WWII cigarette packets exhibited at Monmouth Regimental Museumin 2012
    Hero is thought to have originally meant to indicate traditional British values, but his masculinity appealed directly to men and as a potential uncle figure for younger women. One slogan written inside the packet was "It's the tobacco that counts" and another was "Player's Please" which was said to appeal to the perceived desire of the population to be included in the mass market. The slogan was so well known that it was sufficient in a shop to get a packet of this brand. Player's Medium Navy Cut was the most popular by far of the three Navy Cut brands (there was also Mild and Gold Leaf). Two thirds of all the cigarettes sold in Britain were Players and two thirds of these was branded as Players Medium Navy Cut. In January 1937, Players sold nearly 3.5 million cigarettes (which included 1.34 million in London. The popularity of the brand was mostly amongst the middle class and in the South of England. While it was smoked in the north, other brands were locally more popular. The brand was discontinued in the UK in 2016.  
     
  • 40cm x 34cm  Limerick In 1929, Limerick city was the home to two large of tobacco factories Spillane’s and Clune’s who imported tobacco from the United States, Egypt and Turkey as well as locally grown tobacco to produce their famed products. Spillane’s Tobacco Factory on Sarsfield Street was started by John Spillane in 1829 and was known as ‘The House of Garryowen’. A hundred years later they were employing a hundred people. The famous Garryowen plug formed 80 per cent of the factories output while they had other products including Popular and Treaty bar plugs, Hazel Nut plug, Special Flake, Handy Cut Flake, snuffs, Cashel, High Toast, White Top and Craven A cigarettes. To meet a special demand from the North of Ireland the factory produced a type of plug known as Long Square. Spillane’s closed in 1958 with the loss of 150 jobs after the building was purchased by Murray Ltd, of Dublin the year previous. Their building is where the old Dunnes Stores building stands today.  William Spillane who was the Mayor of Limerick in 1885 built the Spillane Tower which today is better known as the ‘Snuff Box’ on the banks of the Shannon river at Corkanree.
    tobacco

    Spillane’s Two Flakes from Limerick Museum

    The other large factory was Clune’s Tobacco Factory on Denmark Street. It opened in the late 1872 and had about 60 employees in 1929. The firm specialised in Big Bar Plug, every two ounces of which is stamped Thomond. They also excelled in the Far-Famed Limerick Twist. They were also known for Kincora Plug, Sarsfield Plug, Home Rule, Hibernian, Target, Ireland’s Pride and Two Flake. A popular item associated with tobacco factories are the cigarette cards. Cigarette cards were originally produced as a small piece of card which was designed to protect the individual cigarettes from being squashed as the original packaging was paper and not the card boxes that we know today. We must not forget M.Cahill’s of Wickham Street which housed a snuff factory in 1870 in the basement of the building and operated for over sixty years. The business was founded by Michael Cahill (c.1846-1918) who was also the director of the Limerick Race Company.  Cahill’s became Ireland’s longest running tobacco store and is still in operation offering a selection of cigar, teas and “gentleman’s gifts” including Swiss army knives, hipflasks and pipes.  
     
  • 51cm x 63cm In 1929, Limerick city was the home to two large of tobacco factories Spillane’s and Clune’s who imported tobacco from the United States, Egypt and Turkey as well as locally grown tobacco to produce their famed products. Spillane’s Tobacco Factory on Sarsfield Street was started by John Spillane in 1829 and was known as ‘The House of Garryowen’. A hundred years later they were employing a hundred people. The famous Garryowen plug formed 80 per cent of the factories output while they had other products including Popular and Treaty bar plugs, Hazel Nut plug, Special Flake, Handy Cut Flake, snuffs, Cashel, High Toast, White Top and Craven A cigarettes. To meet a special demand from the North of Ireland the factory produced a type of plug known as Long Square. Spillane’s closed in 1958 with the loss of 150 jobs after the building was purchased by Murray Ltd, of Dublin the year previous. Their building is where the old Dunnes Stores building stands today.  William Spillane who was the Mayor of Limerick in 1885 built the Spillane Tower which today is better known as the ‘Snuff Box’ on the banks of the Shannon river at Corkanree.
    tobacco

    Spillane’s Two Flakes from Limerick Museum

    The other large factory was Clune’s Tobacco Factory on Denmark Street. It opened in the late 1872 and had about 60 employees in 1929. The firm specialised in Big Bar Plug, every two ounces of which is stamped Thomond. They also excelled in the Far-Famed Limerick Twist. They were also known for Kincora Plug, Sarsfield Plug, Home Rule, Hibernian, Target, Ireland’s Pride and Two Flake. A popular item associated with tobacco factories are the cigarette cards. Cigarette cards were originally produced as a small piece of card which was designed to protect the individual cigarettes from being squashed as the original packaging was paper and not the card boxes that we know today. We must not forget M.Cahill’s of Wickham Street which housed a snuff factory in 1870 in the basement of the building and operated for over sixty years. The business was founded by Michael Cahill (c.1846-1918) who was also the director of the Limerick Race Company.  Cahill’s became Ireland’s longest running tobacco store and is still in operation offering a selection of cigar, teas and “gentleman’s gifts” including Swiss army knives, hipflasks and pipes. Sharon Slater  
  • 47cm x 37cm  Limerick Ireland has always been known for their hard tobaccos, often very stout and topped or cased with an exotic flavour. The plug form is hands down my fave, and I've tried to research its origins and evolution, but there ain't much out there documenting the historical arc. This is sorta like a supplemental edition of Antiquarian Nicotiana Brittanica - in hopes of giving people an idea of this glorious old baccy. This is primarily a visual gallery as mentioned earlier, textual traces are difficult to track, but at least I've been able to scavenge enough sufficient imagery off the vast cultural detritus known as the world wide web to at least give the viewer/reader a generalized approximation of what was what and how was how. Back then, you usually knew what you were getting if you knew the country of origin of your tobacco, it was fairly easy to know what to expect, unlike today's over-homogenized market where the lines are very blurry. We'll start this off with an American newspaper article from 1940, and it deftly illustrates the renowned, legendary, far-famed, and celebrated characteristics of what is Irish plug tobacco. : Another thing I've been highly interested in, but unable to find any concrete info about, are the steam-jacketed presses which were unique to Great Britain and Ireland. I do think that a SJPress is a crucial instrument in creating their ultra-compressed and raven black distinctive properties.
    For many years past the Meadow Foundry Company has devoted considerable attention to perfecting the various appliances in use by tobacco manufacturers, and in this direction have made their speciality, the "Mansfield" Steam Stoving Press, known as "The Mansfield Stove." This system is now applied by tobacco manufacturers throughout the world, and is acknowledged by the leading houses and the representative journal of the trade to be the only stove which meets every requirement for stoving, pressing and curing every kind of hard tobacco, ensuring solidity without loss in weight, a jet-black colour without blister, and perfect keeping quality. These stove presses are equally well adapted to large and small manufacturers, giving a greater heat, uniformly distributed, than any other stoving plan, and perform the work at less cost and in shorter time than any other system.
    There were quite a good number of different Tobacco Houses, in differing regions, that made the plugs. Here's a short rundown of what was available at one time: P. J. Carroll & Co. Ltd. Dundalk ______________________________ Mick McQuaid Plug Anti-Combine Plug (A.C.P.) Bog Oak Plug Tug-o-War Plug Donegal Plug Carroll's Golden Bar Dundalk Bar Striker brown Long Squares Spearman brown Long Squares : Wm. Clarke & Son Cork ______________________________ Galtee More Plug (Flavoured and Full) Nugget Plug Nugget Plug Special Perfect Plug Walnut Plug Cherokee Circular Plug Square Tack Onyx Bar :   Gallaher Ltd. Dublin ______________________________ War Horse Bar Army & Navy Plug Wrestler Plug HammerHead Plug Condor Bar A.1. Plug Sixpenny Plug : John Clune Ltd. Limerick ______________________________ Kincora Plug Sarsfield Plug Thomond Plug Honeybee Long square : Murray Ltd. Belfast ______________________________ Warrior Plug Erinmore Plug Yachtsman Plug Luckmore Plug Maple Plug Crowbar Long Square : Wm. Ruddell Ltd. Dublin ______________________________ Velvan Plug Curragh Plug Derby Plug Potomac Plug Best Virginia Plug Holdfast Bar Ruddell's Golden Virginia Bar : G. Spillane & Co. Ltd. Limerick ______________________________ Garryowen Plug Hazelnut Plug Poplar Plug Treaty Plug Warship Long Square : W. & M. Taylor Ltd. Dublin ______________________________ Bendigo Plug Patland Plug Taylor's Navy PLug Farrier Bar Handy Plug Sixpenny Plug : M. & P. O'Sullivan Ltd. Cork ______________________________ Erin's Pride Plug Coupon Plug Take-me Plug : Lambkin Bros. Ltd. Cork ______________________________ Cordangan Plug Exhibition Plug Kentucky Plug Shandon Plug Oaknut Plug : Grant Bros. Ltd. Buncrana, Co.Donegal ______________________________ Crana Plug Ploughman Plug : Fairweather & Sons, Ltd. Dundee _____________________________ Rose Plug Kara Bar : T.P. & R. Goodbody Ltd. Dublin ____________________________ Patriotic Plug Cora Plug
     
  • 40cm x 24cm A very popular Pipe Tobacco from the P.Carrolls Tobacco Company in Dundalk Co Louth was Mick McQuaids.But who was this legendary, smiling character the product was inspired by ??? The tales of Mick McQuaid  were first written by William Francis Lynam – a soldier, writer and editor who was born in Galway in 1833 and died in Dublin in 1894. Little is known about his background (or his military career), but by the 1860s he was living in Dublin and was – it appears – the owner and editor of the Shamrock story paper.   One of the earliest Irish story papers, it was established in 1866 as a penny weekly ‘companion’ paper to the Irishman newspaper. The Irishman, a very advanced nationalist paper, was established in 1859 by Richard Pigott – a very colourful character in Irish journalism who would acquire infamy as the forger of the damning letters supposedly written by Parnell in the 1880s. The exact editorial and proprietorial relationship between the Irishman and the Shamrock is rather murky – some sources imply Pigott owned them both, while others insist that Lynam owned the Shamrock, in which case the precise nature of their connection is unknown. Pigott and Lynam may have been actual business partners, or simply had an informal alliance. The 1860s was of course the era of the Fenian movement in Ireland and abroad, and under Pigott’s editorship the Irishmanwas a very popular voice for Fenianism. If the Irishman was aimed at an adult readership seeking radical political news and commentary, the Shamrock was its more entertaining younger sibling, intended to instil a sense of national pride and identity in its boy (and occasional girl) readers. To do this, it specialised in exciting Irish historical fiction serials, set at key moments of Irish nationalist history such as the 1798 Rebellion or the Jacobite Wars, and usually centred around an ordinary Irish boy who readers could identify with as he became swept into political and military excitements and encountered historical figures such as Wolfe Tone or Redmond O’Hanlon. But as well as historical fiction, the Shamrock also published romances and vernacular tales of Irish life. The most successful of these vernacular tales were, by a very long way, the Mick McQuaid stories. A series of comic tales (although to be quite honest the modern reader might take some convincing of that description) set in what was then contemporary Ireland, they all featured the adventures of central character Mick McQuaid – a quick-thinking, wise-cracking chancer who nevertheless usually managed to save the day and prevent the more straight-forward villainy of figures such as agents for absentee landlords, or local gombeen men. Each story saw Mick in a new role and setting, such as ‘Mick McQuaid, Money Lender’, ‘Mick McQuaid, Member of Parliament’, ‘Mick McQuaid, Detective’, and ‘Mick McQuaid, Evangelist’. Each story was long, with (overly) complex plots, many characters, comic tangents and multiple narrative threads to be resolved, so they were serialised in short instalments over several months of weekly issues. These kind of serial stories were crucial to story papers, designed to bring readers back week after week and build a loyal and regular readership, and the Mick McQuaid stories were a classic example of their type. It has to be admitted it would be difficult to that claim the stories deserve to be ‘rediscovered’ by modern readers. They are an interesting window into popular fiction of the era, especially in terms of their representations of Irish life and society – however their plots are unwieldy, their humour has not aged well and they are written in an almost impenetrable ‘Irish’ dialect which was obviously part of their appeal in the 1860s but which is extremely difficult to read now. Instead what is most interesting about the Mick McQuaid stories is their extraordinary popularity across many decades. Lynam reportedly became bored with the stories after just a few years, and indeed replaced them with tales of another very similar ‘charming Irish rogue’ anti-hero, the Darby Durkan series, which in their turn were also fairly popular. But popular demand for continued Mick McQuaid stories forced him to write more of them (a common experience for authors of popular fiction, most famously in the case of Conan Doyle’s reluctant resurrection of Sherlock Holmes). Indeed, the circulation of the Shamrock reportedly dropped sharply when he attempted to end the McQuaid stories, so they had to be revived and reprinted. It is difficult to be sure exactly how many stories there are in total (perhaps ten or so), each one lasting up to 6 months of weekly instalments – but for a youthful audience this was enough to keep printing and reprinting them over years and eventually decades. Rather like the endlessly circulating repeats of television sit-coms in our own era, which happily rewatched by fans and watched for the first time by successive generations (Faulty Towers being the obvious example, with just twelve episodes ever made in the 1970s, but which are still being screened 40 years later) these very popular serials played on an endless loop in the story papers. Lynam died in 1894, but his serials lived on without him. The Darby Durkan stories appeared in the Shamrock’s rival story paper the Emerald in the early 20thC, and after the two papers merged in 1912 the McQuaid stories also continued in the new paper until its demise in 1919 – and may well have continued to appear in other publications after that although I have yet to find them. Their popularity was such that in 1889 Carroll’s Tobacco company in Dundalk named a new brand of pipe tobacco after Mick McQuaid, who often smoked a pipe in the stories as he held forth with his distinctive folk wisdom. The brand was itself a great success (presumably the tobacco and the stories amplified each other’s standing among readers and smokers in ways that benefitted both), and by the 1920s Carroll’s had commissioned a cartoon version of Mick McQuaid for their packaging and advertising – the photograph accompanying this post is of a tobacco tin from the mid-20thC. So while the stories had not had significant illustrations during their 19thC hey-day, the Mick McQuaid character took visual form years after his author’s death, and in fact became one of mid-20thC Ireland’s most successful brands, only being discontinued in 2016 – a strange afterlife for a fictional character first invented in 1867.
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