Some original and rare Mitchell mirrors are still surviving today and can be found in some pubs in and around Belfast today
Some other examples of Mitchell Mirrors which were mass produced for advertising their products
An Address from the People of Kilbeggan to John Locke, Esq. Dear Sir - Permit us, your fellow townsmen, to assure of our deep and cordial sympathy in your loss and disappointment from the accident which occurred recently in your Distillery. Sincerely as we regret the accident, happily unattended with loss of life, we cannot but rejoice at the long-wished-for opportunity it affords us of testifying to you the high appreciation in which we hold you for your public and private worth. We are well aware that the restrictions imposed by recent legislation on that particular branch of Irish industry, with which you have been so long identified, have been attended with disastrous results to the trade, as is manifest in the long list of Distilleries now almost in ruins, and which were a few years ago centres of busy industry, affording remunerative employment to thousands of hands; and we are convinced the Kilbeggan Distillery would have long since swelled the dismal catalogue had it fallen into less energetic and enterprising hands. In such an event we would be compelled to witness the disheartening scene of a large number of our working population without employment during that period of the year when employment Is scarcest, and at the same time most essential to the poor. Independent then of what we owe you, on purely personal grounds, we feel we owe you a deep debt of gratitude for maintaining in our midst a manufacture which affords such extensive employment to our poor, and exercises so favourable an influence on the prosperity of the town. In conclusion, dear Sir, we beg your acceptance of a new steam boiler to replace the injured one, as testimony, inadequate though it is, of our unfeigned respect and esteems for you ; and we beg to present it with the ardent wish and earnest hope that, for many long years to come, it may contribute to enhance still more the deservedly high and increasing reputation of the Kilbeggan Distillery.In a public response to mark the gift, also published in several newspapers, Locke thanked the people of Kilbeggan for their generosity, stating "...I feel this to be the proudest day of my life...". A plaque commemorating the event hangs in the distillery's restaurant today. In 1878, a fire broke out in the "can dip" (sampling) room of the distillery, and spread rapidly. Although, the fire was extinguished within an hour, it destroying a considerable portion of the front of the distillery and caused £400 worth of damage. Hundreds of gallons of new whiskey were also consumed in the blaze - however, the distillery is said to have been saved from further physical and financial ruin through the quick reaction of townsfolk who broke down the doors of the warehouses, and helped roll thousands of casks of ageing spirit down the street to safety. In 1887, the distillery was visited by Alfred Barnard, a British writer, as research for his book, "the Whiskey Distilleries of the United Kingdom". By then, the much enlarged distillery was being managed by John's sons, John Edward and James Harvey, who told Barnard that the distillery's output had more than doubled during the preceding ten years, and that they intended to install electric lighting.Barnard noted that the distillery, which he referred to as the "Brusna Distillery", named for the nearby river, was said to be the oldest in Ireland. According to Barnard, the distillery covered 5 acres, and employed a staff of about 70 men, with the aged and sick pensioned-off or assisted. At the time of his visit, the distillery was producing 157,200 proof gallons per annum, though it had the capacity to produce 200,000. The whiskey, which was sold primarily in Dublin, England, and "the Colonies", was "old pot still", produced using four pot stills (two wash stills: 10,320 / 8,436 gallons; and two spirit stills: 6,170 / 6,080 gallons), which had been installed by Millar and Company, Dublin. Barnard remarked that at the time of his visit over 2,000 casks of spirit were ageing in the distillery's bonded warehouses. In 1893, the distillery ceased to be privately held, and was converted a limited stock company, trading as John Locke & Co., Ltd., with nominal capital of £40,000.
An Address from the People of Kilbeggan to John Locke, Esq. Dear Sir - Permit us, your fellow townsmen, to assure of our deep and cordial sympathy in your loss and disappointment from the accident which occurred recently in your Distillery. Sincerely as we regret the accident, happily unattended with loss of life, we cannot but rejoice at the long-wished-for opportunity it affords us of testifying to you the high appreciation in which we hold you for your public and private worth. We are well aware that the restrictions imposed by recent legislation on that particular branch of Irish industry, with which you have been so long identified, have been attended with disastrous results to the trade, as is manifest in the long list of Distilleries now almost in ruins, and which were a few years ago centres of busy industry, affording remunerative employment to thousands of hands; and we are convinced the Kilbeggan Distillery would have long since swelled the dismal catalogue had it fallen into less energetic and enterprising hands. In such an event we would be compelled to witness the disheartening scene of a large number of our working population without employment during that period of the year when employment Is scarcest, and at the same time most essential to the poor. Independent then of what we owe you, on purely personal grounds, we feel we owe you a deep debt of gratitude for maintaining in our midst a manufacture which affords such extensive employment to our poor, and exercises so favourable an influence on the prosperity of the town. In conclusion, dear Sir, we beg your acceptance of a new steam boiler to replace the injured one, as testimony, inadequate though it is, of our unfeigned respect and esteems for you ; and we beg to present it with the ardent wish and earnest hope that, for many long years to come, it may contribute to enhance still more the deservedly high and increasing reputation of the Kilbeggan Distillery.In a public response to mark the gift, also published in several newspapers, Locke thanked the people of Kilbeggan for their generosity, stating "...I feel this to be the proudest day of my life...". A plaque commemorating the event hangs in the distillery's restaurant today. In 1878, a fire broke out in the "can dip" (sampling) room of the distillery, and spread rapidly. Although, the fire was extinguished within an hour, it destroying a considerable portion of the front of the distillery and caused £400 worth of damage. Hundreds of gallons of new whiskey were also consumed in the blaze - however, the distillery is said to have been saved from further physical and financial ruin through the quick reaction of townsfolk who broke down the doors of the warehouses, and helped roll thousands of casks of ageing spirit down the street to safety. In 1887, the distillery was visited by Alfred Barnard, a British writer, as research for his book, "the Whiskey Distilleries of the United Kingdom". By then, the much enlarged distillery was being managed by John's sons, John Edward and James Harvey, who told Barnard that the distillery's output had more than doubled during the preceding ten years, and that they intended to install electric lighting.Barnard noted that the distillery, which he referred to as the "Brusna Distillery", named for the nearby river, was said to be the oldest in Ireland. According to Barnard, the distillery covered 5 acres, and employed a staff of about 70 men, with the aged and sick pensioned-off or assisted. At the time of his visit, the distillery was producing 157,200 proof gallons per annum, though it had the capacity to produce 200,000. The whiskey, which was sold primarily in Dublin, England, and "the Colonies", was "old pot still", produced using four pot stills (two wash stills: 10,320 / 8,436 gallons; and two spirit stills: 6,170 / 6,080 gallons), which had been installed by Millar and Company, Dublin. Barnard remarked that at the time of his visit over 2,000 casks of spirit were ageing in the distillery's bonded warehouses. In 1893, the distillery ceased to be privately held, and was converted a limited stock company, trading as John Locke & Co., Ltd., with nominal capital of £40,000.
An Address from the People of Kilbeggan to John Locke, Esq. Dear Sir - Permit us, your fellow townsmen, to assure of our deep and cordial sympathy in your loss and disappointment from the accident which occurred recently in your Distillery. Sincerely as we regret the accident, happily unattended with loss of life, we cannot but rejoice at the long-wished-for opportunity it affords us of testifying to you the high appreciation in which we hold you for your public and private worth. We are well aware that the restrictions imposed by recent legislation on that particular branch of Irish industry, with which you have been so long identified, have been attended with disastrous results to the trade, as is manifest in the long list of Distilleries now almost in ruins, and which were a few years ago centres of busy industry, affording remunerative employment to thousands of hands; and we are convinced the Kilbeggan Distillery would have long since swelled the dismal catalogue had it fallen into less energetic and enterprising hands. In such an event we would be compelled to witness the disheartening scene of a large number of our working population without employment during that period of the year when employment Is scarcest, and at the same time most essential to the poor. Independent then of what we owe you, on purely personal grounds, we feel we owe you a deep debt of gratitude for maintaining in our midst a manufacture which affords such extensive employment to our poor, and exercises so favourable an influence on the prosperity of the town. In conclusion, dear Sir, we beg your acceptance of a new steam boiler to replace the injured one, as testimony, inadequate though it is, of our unfeigned respect and esteems for you ; and we beg to present it with the ardent wish and earnest hope that, for many long years to come, it may contribute to enhance still more the deservedly high and increasing reputation of the Kilbeggan Distillery.In a public response to mark the gift, also published in several newspapers, Locke thanked the people of Kilbeggan for their generosity, stating "...I feel this to be the proudest day of my life...". A plaque commemorating the event hangs in the distillery's restaurant today. In 1878, a fire broke out in the "can dip" (sampling) room of the distillery, and spread rapidly. Although, the fire was extinguished within an hour, it destroying a considerable portion of the front of the distillery and caused £400 worth of damage. Hundreds of gallons of new whiskey were also consumed in the blaze - however, the distillery is said to have been saved from further physical and financial ruin through the quick reaction of townsfolk who broke down the doors of the warehouses, and helped roll thousands of casks of ageing spirit down the street to safety. In 1887, the distillery was visited by Alfred Barnard, a British writer, as research for his book, "the Whiskey Distilleries of the United Kingdom". By then, the much enlarged distillery was being managed by John's sons, John Edward and James Harvey, who told Barnard that the distillery's output had more than doubled during the preceding ten years, and that they intended to install electric lighting.Barnard noted that the distillery, which he referred to as the "Brusna Distillery", named for the nearby river, was said to be the oldest in Ireland. According to Barnard, the distillery covered 5 acres, and employed a staff of about 70 men, with the aged and sick pensioned-off or assisted. At the time of his visit, the distillery was producing 157,200 proof gallons per annum, though it had the capacity to produce 200,000. The whiskey, which was sold primarily in Dublin, England, and "the Colonies", was "old pot still", produced using four pot stills (two wash stills: 10,320 / 8,436 gallons; and two spirit stills: 6,170 / 6,080 gallons), which had been installed by Millar and Company, Dublin. Barnard remarked that at the time of his visit over 2,000 casks of spirit were ageing in the distillery's bonded warehouses. In 1893, the distillery ceased to be privately held, and was converted a limited stock company, trading as John Locke & Co., Ltd., with nominal capital of £40,000.
An Address from the People of Kilbeggan to John Locke, Esq. Dear Sir - Permit us, your fellow townsmen, to assure of our deep and cordial sympathy in your loss and disappointment from the accident which occurred recently in your Distillery. Sincerely as we regret the accident, happily unattended with loss of life, we cannot but rejoice at the long-wished-for opportunity it affords us of testifying to you the high appreciation in which we hold you for your public and private worth. We are well aware that the restrictions imposed by recent legislation on that particular branch of Irish industry, with which you have been so long identified, have been attended with disastrous results to the trade, as is manifest in the long list of Distilleries now almost in ruins, and which were a few years ago centres of busy industry, affording remunerative employment to thousands of hands; and we are convinced the Kilbeggan Distillery would have long since swelled the dismal catalogue had it fallen into less energetic and enterprising hands. In such an event we would be compelled to witness the disheartening scene of a large number of our working population without employment during that period of the year when employment Is scarcest, and at the same time most essential to the poor. Independent then of what we owe you, on purely personal grounds, we feel we owe you a deep debt of gratitude for maintaining in our midst a manufacture which affords such extensive employment to our poor, and exercises so favourable an influence on the prosperity of the town. In conclusion, dear Sir, we beg your acceptance of a new steam boiler to replace the injured one, as testimony, inadequate though it is, of our unfeigned respect and esteems for you ; and we beg to present it with the ardent wish and earnest hope that, for many long years to come, it may contribute to enhance still more the deservedly high and increasing reputation of the Kilbeggan Distillery.In a public response to mark the gift, also published in several newspapers, Locke thanked the people of Kilbeggan for their generosity, stating "...I feel this to be the proudest day of my life...". A plaque commemorating the event hangs in the distillery's restaurant today. In 1878, a fire broke out in the "can dip" (sampling) room of the distillery, and spread rapidly. Although, the fire was extinguished within an hour, it destroying a considerable portion of the front of the distillery and caused £400 worth of damage. Hundreds of gallons of new whiskey were also consumed in the blaze - however, the distillery is said to have been saved from further physical and financial ruin through the quick reaction of townsfolk who broke down the doors of the warehouses, and helped roll thousands of casks of ageing spirit down the street to safety. In 1887, the distillery was visited by Alfred Barnard, a British writer, as research for his book, "the Whiskey Distilleries of the United Kingdom". By then, the much enlarged distillery was being managed by John's sons, John Edward and James Harvey, who told Barnard that the distillery's output had more than doubled during the preceding ten years, and that they intended to install electric lighting.Barnard noted that the distillery, which he referred to as the "Brusna Distillery", named for the nearby river, was said to be the oldest in Ireland. According to Barnard, the distillery covered 5 acres, and employed a staff of about 70 men, with the aged and sick pensioned-off or assisted. At the time of his visit, the distillery was producing 157,200 proof gallons per annum, though it had the capacity to produce 200,000. The whiskey, which was sold primarily in Dublin, England, and "the Colonies", was "old pot still", produced using four pot stills (two wash stills: 10,320 / 8,436 gallons; and two spirit stills: 6,170 / 6,080 gallons), which had been installed by Millar and Company, Dublin. Barnard remarked that at the time of his visit over 2,000 casks of spirit were ageing in the distillery's bonded warehouses. In 1893, the distillery ceased to be privately held, and was converted a limited stock company, trading as John Locke & Co., Ltd., with nominal capital of £40,000.
The Distillery in Chapelizod, near Dublin's Phoenix Park, was converted from an old mill in 1878 by the Distillers' Company, Ltd., of Scotland, who later went on to become the biggest player in Scotch Whisky owning brands such as Haig, Dewar's, and Buchanan's, as well as countless Malt and Grain Distilleries in Scotland, until the group was taken over by Guinness in the 1980s.
Old Advertisement for Phoenix Park Distillery
It seemed profitable to own an Irish Distillery in those days: Dublin Whiskey, being considered the finest in the world, was priced 25 per cent higher than comparable Scotch Whisky.
The production of Phoenix Park Distillery, 350,000 gallons (1.5 Million Litres) per year, was sold to England and its colonies, as well as used for blending with DCL's own Scottish Malt and Grain Whiskies.
DCL's Phoenix Park Distillery in 1886
However, Phoenix Park Distillery had only a short life span. Production ceased in 1921, and DCL abandoned the plant a few years later, due to the politically and commercially difficult situation in Ireland at the time.
Today, most buildings have survived, including the mill lade, once holding the largest water wheel in the UK. Others have been converted into apartment houses.
The young John Brannick soon demonstrated a natural flair for the craft of whiskey-making. These early years, working within the hallowed halls of the John’s Lane Distillery, laid the foundations for his later exploits within the industry. It wasn’t long before the other great distilleries took note of his growing reputation and in 1852 George Roe & Sons enticed Brannick to join the House of George Roe & Co with the promise that he would some day become a Master Distiller.After nearly 20 years of perfecting his craft with the House of Roe, Brannick had reached the illustrious position of Master Distiller. His reputation amongst the great distilleries of Dublin was now firmly established, but his ambitions didn’t end there. Brannick had long harboured a burning desire to build the finest distillery in the world, and in 1870, having secured the necessary backing, he resigned his position and struck out on his own, establishing the Dublin Whiskey Distillery Company Limited. DWD.For the next two years Brannick worked on a revolutionary design for his distillery. A site was chosen, less than a mile north of Dublin’s city centre, on the banks of the River Tolka, and construction started on 22 July 1872 Exactly one year later, distillation began with the preparation of the first ever DWD wash. Meanwhile, with work on the great distillery underway, Brannick finally fulfilled another long-standing promise and married his sweetheart Mary Hayes on 26 January 1873.
“The extraordinary story of the ‘Finest Whiskey in the World’, a tale of one man’s vision, gloriously realised, only to be crushed by history and destroyed in a very Irish betrayal.” Tomas – DWD Brand Ambassador
Some original and rare Mitchell mirrors are still surviving today and can be found in some pubs in and around Belfast today
Some other examples of Mitchell Mirrors which were mass produced for advertising their products
