• Thurles Co Tipperary  34cm x 38cm An original photograph of the legendary Arkle jumping the  to win the 1968 Rathconnell Handicap Hurdle at Naas with his virtually ever present jockey Pat Taafe on board.Although the photographs underneath caption reads that it was a hurdle race, there is no doubt that Arkle was jumping a steeplechase fence in this rare photographic memory of Irelands most famous ever racehorse, who was known simply as "Himself". Arkle (19 April 1957 – 31 May 1970) was an Irish Thoroughbred racehorse. A bay gelding by Archive out of Bright Cherry, he was the grandson of the unbeaten (in 14 races) flat racehorse and prepotent sire Nearco. Arkle was born at Ballymacoll Stud, County Meath, by Mrs Mary Alison Baker of Malahow House, near Naul, County Dublin. He was named after the mountain Arkle in Sutherland, Scotland that bordered the Duchess of Westminster’s Sutherland estate. Owned by Anne Grosvenor, Duchess of Westminster, he was trained by Tom Dreaper at Greenogue, Kilsallaghan in County Meath, Ireland, and ridden during his steeplechasing career by Pat Taaffe. At 212, his Timeform rating is the highest ever awarded to a steeplechaser. Only Flyingbolt, also trained by Dreaper, had a rating anywhere near his at 210. Next on their ratings are Sprinter Sacre on 192 and then Kauto Star and Mill House on 191. Despite his career being cut short by injury, Arkle won three Cheltenham Gold Cups, the Blue Riband of steeplechasing, and a host of other top prizes. On 19th April, 2014 a magnificent  1.1 scale bronze statue was unveiled in Ashbourne, County Meath in commemoration of Arkle.In the 1964 Cheltenham Gold Cup, Arkle beat  Mill House (who had won the race the previous year) by five lengths to claim his first Gold Cup at odds of 7/4. It was the last time he did not start as the favourite for a race. Only two other horses entered the Gold Cup that year. The racing authorities in Ireland took the unprecedented step in the Irish Grand National of devising two weight systems — one to be used when Arkle was running and one when he was not. Arkle won the 1964 race by only one length, but he carried two and half stones more than his rivals. The following year's Gold Cup saw Arkle beat Mill House by twenty lengths at odds of 3/10. In the 1966 renewal, he was the shortest-priced favourite in history to win the Gold Cup, starting at odds of 1/10. He won the race by thirty lengths despite a mistake early in the race where he ploughed through a fence. However, it did not stop his momentum, nor did he ever look like falling. Arkle had a strange quirk in that he crossed his forelegs when jumping a fence. He went through the season 1965/66 unbeaten in five races. Arkle won 27 of his 35 starts and won at distances from 1m 6f up to 3m 5f. Legendary Racing commentator Peter O'Sullevan has called Arkle a freak of nature — something unlikely to be seen again. Besides winning three consecutive Cheltenham Gold Cups (1964, 1965, 1966) and the 1965 King George VI Chase, Arkle triumphed in a number of other important handicap chases, including the 1964 Irish Grand National (under 12-0), the 1964 and 1965 Hennessy Gold Cups (both times under 12-7), the 1965 Gallagher Gold Cup (conceding 16 lb to Mill House while breaking the course record by 17 seconds), and the 1965 Whitbread Gold Cup(under 12-7). In the 1966 Hennessy, he failed by only half a length to give Stalbridge Colonist 35 lb. The scale of the task Arkle faced is shown by the winner coming second and third in the two following Cheltenham Gold Cups, while in third place was the future 1969 Gold Cup winner, What A Myth. In December 1966, Arkle raced in the King George VI Chase at Kempton Park but struck the guard rail with a hoof when jumping the open ditch, which resulted in a fractured pedal bone; despite this injury, he completed the race and finished second. He was in plaster for four months and, though he made a good enough recovery to go back into training, he never ran again. He was retired and ridden as a hack by his owner and then succumbed to what has been variously described as advanced arthritis or possibly brucellosis and was put down at the early age of 13. Arkle became a national legend in Ireland. His strength was jokingly claimed to come from drinking 2 pints of Guinness  a day. At one point, the slogan Arkle for President was written on a wall in Dublin. The horse was often referred to simply as "Himself", and he supposedly received items of fan mail addressed to 'Himself, Ireland'. The Irish government-owned Irish National Stud, at Tully, Kildare, Co. Kildare, Ireland, has the skeleton of Arkle on display in its museum. A statue in his memory was erected in Ashbourne Co Meath in 2004.    
  • A very old lithograph of the racehorse Chancellor,who was raced and owned by the Earl of Cass.Chancellor won the prestigious race,The Ayr Gold Cup in 1829,a contest which is still held today. Ballymena Co Antrim. 38cm x 50cm
  • Magnificent oil painting of the great Arkle by renowned Irish artist L Fitzgerald,with regular jockey Pat Taafe on board wearing the distinctive yellow and black silks of Arkle's owner Anne,Duchess of Westminster. 50cm x 70cm   Kilcock Co Kildare Arkle (19 April 1957 – 31 May 1970) was an Irish Thoroughbred racehorse. A bay gelding by Archive out of Bright Cherry, he was the grandson of the unbeaten (in 14 races) flat racehorse and prepotent sire Nearco. Arkle was born at Ballymacoll Stud, County Meath, by Mrs Mary Alison Baker of Malahow House, near Naul, County Dublin. He was named after the mountain Arkle in Sutherland, Scotland that bordered the Duchess of Westminster’s Sutherland estate. Owned by Anne Grosvenor, Duchess of Westminster, he was trained by Tom Dreaper at Greenogue, Kilsallaghan in County Meath, Ireland, and ridden during his steeplechasing career by Pat Taaffe. At 212, his Timeform rating is the highest ever awarded to a steeplechaser. Only Flyingbolt, also trained by Dreaper, had a rating anywhere near his at 210. Next on their ratings are Sprinter Sacre on 192 and then Kauto Star and Mill House on 191. Despite his career being cut short by injury, Arkle won three Cheltenham Gold Cups, the Blue Riband of steeplechasing, and a host of other top prizes. On 19th April, 2014 a magnificent  1.1 scale bronze statue was unveiled in Ashbourne, County Meath in commemoration of Arkle.   In the 1964 Cheltenham Gold Cup, Arkle beat  Mill House (who had won the race the previous year) by five lengths to claim his first Gold Cup at odds of 7/4. It was the last time he did not start as the favourite for a race. Only two other horses entered the Gold Cup that year. The racing authorities in Ireland took the unprecedented step in the Irish Grand National of devising two weight systems — one to be used when Arkle was running and one when he was not. Arkle won the 1964 race by only one length, but he carried two and half stones more than his rivals. The following year's Gold Cup saw Arkle beat Mill House by twenty lengths at odds of 3/10. In the 1966 renewal, he was the shortest-priced favourite in history to win the Gold Cup, starting at odds of 1/10. He won the race by thirty lengths despite a mistake early in the race where he ploughed through a fence. However, it did not stop his momentum, nor did he ever look like falling. Arkle had a strange quirk in that he crossed his forelegs when jumping a fence. He went through the season 1965/66 unbeaten in five races. Arkle won 27 of his 35 starts and won at distances from 1m 6f up to 3m 5f. Legendary Racing commentator Peter O'Sullevan has called Arkle a freak of nature — something unlikely to be seen again. Besides winning three consecutive Cheltenham Gold Cups (1964, 1965, 1966) and the 1965 King George VI Chase, Arkle triumphed in a number of other important handicap chases, including the 1964 Irish Grand National (under 12-0), the 1964 and 1965 Hennessy Gold Cups (both times under 12-7), the 1965 Gallagher Gold Cup (conceding 16 lb to Mill House while breaking the course record by 17 seconds), and the 1965 Whitbread Gold Cup(under 12-7). In the 1966 Hennessy, he failed by only half a length to give Stalbridge Colonist 35 lb. The scale of the task Arkle faced is shown by the winner coming second and third in the two following Cheltenham Gold Cups, while in third place was the future 1969 Gold Cup winner, What A Myth. In December 1966, Arkle raced in the King George VI Chase at Kempton Park but struck the guard rail with a hoof when jumping the open ditch, which resulted in a fractured pedal bone; despite this injury, he completed the race and finished second. He was in plaster for four months and, though he made a good enough recovery to go back into training, he never ran again. He was retired and ridden as a hack by his owner and then succumbed to what has been variously described as advanced arthritis or possibly brucellosis and was put down at the early age of 13. Arkle became a national legend in Ireland. His strength was jokingly claimed to come from drinking 2 pints of Guinness  a day. At one point, the slogan Arkle for President was written on a wall in Dublin. The horse was often referred to simply as "Himself", and he supposedly received items of fan mail addressed to 'Himself, Ireland'. The Irish government-owned Irish National Stud, at Tully, Kildare, Co. Kildare, Ireland, has the skeleton of Arkle on display in its museum. A statue in his memory was erected in Ashbourne Co. Meath in April 2014.
  • 55cm x 45cm  Doneraile Co Cork Classic Players Please Navy Cut advertising showcard depicting the great steeplechaser Cottage Rake with regular jockey Aubrey Brabazon on board.The advert states boldly "Cottage Rake,called by many Irish judges the most brilliant chaser ever foaled, won the Cheltenham Gold Cup in a desperate finish in 1948 and then won it again and again.No horse has ever jumped faster and more surely-Quality always leads the field." Aside from the ad mens claims and in a generation before the arrival of the great Arkle,theres no doubting the greatness of Cottage Rake. His breeder was Richard Vaughan from Hunting Hall, Castletown Roche, Co. Cork, Ireland. Before he embarked on his jumping career, he was failed by a vet on three different examinations. On the last of these occasions, the vet was overheard by young trainer Vincent O'Brien saying that the horse's wind infirmity would not interfere with his racing performance. O'Brien contacted wool merchant Frank Vickerman who bought the horse to be trained by O'Brien. Cottage Rake ultimately set his trainer on the route to the top of the training ladder by becoming only the second horse to win the Cheltenham Gold Cup three years in a row. He achieved this hat trick from 1948–1950, beating Finnure by ten lengths in the last of these races. His hardest-won triumph had come the previous year when he only got the better of Cool Customer in the final 100 yards. Such was his partnership with jockey Aubrey Brabazon that a verse was composed about their success. Cottage Rake lost his form after his third Cheltenham Gold Cup triumph. He moved over to Gerald Balding's stable in England, but the change of scenery did not resurrect his success.  
  • Very unusual, humorous 19th century caricature of a Horse race with over sized jockeys getting stuck in at the finish with a few interested older spectators by the Artist Liborio Prosperi. 36cm x 43cm  London Liborio Prosperi ('Lib') a.k.a. Liberio Prosperi (Foligno, 1854 – Foligno, 1928), was an Italian-born artist who belonged to a group of international artists producing caricatures for the British Vanity Fair magazine. He contributed 55 caricatures between 1885 and 1903, signed 'Lib', and concentrating mainly on the racing set. His 1886 multi-portrait caricature The Lobby of the House of Commons is on view in the Victorian Gallery of the National Portrait Gallery in London. The figures depicted by the artists of Vanity Fair included royalty, statesmen, scientists, authors, actors, soldiers, scholars and sporting men. The last issue of Vanity Fair appeared in 1914. In its forty-five year run, it provided readers a variety of memorable caricatures of Victorian and Edwardian personalities.

    Image gallery

  • This very clever,limited edition print chronicles the various categories of members of the fairer sex who have been known to populate the facing world from time to time although of course we would never generalise here at the irishpubemporium! Some hilarious paddock notes on some various fictitious female characters, this print would make a superb present for the racing man in you life with an obvious mischievous sense of humour. Naas Co Kildare   55cm x 65cm
  • Delightful oil reproduction of a famous caricature of one if the all time great Flat jockeys Fred Archer,looking suitably famished after wasting to make a light weight. 21cm x 46cm   Kill Co Kildare The darling of the punters during the Victorian Era with 2748 wins ,Archer died at the very young age of 29.Because of his height (5ft 10in) Archer had to go to extreme lengths to maintain his racing weight of 8st 10lbs.In fact so much so,a Newmarket doctor JR Wright created a special purgative known as Archers mixture.After a typical herculean effort to make weight ,he fell ill after a very cold afternoon riding at the Curragh.He developed a very high fever and in a state of delirium and hallucinating, put a revolver in his mouth killing himself.The verdict of his inquest declared "the deceased committed suicide whilst in a state of unsound mind".The gun used is now on display at the National Horseracing museum in Newmarket along with other of his effects. Origins: Co Kildare Dimensions: 46cm x 22cm  4kgs
  • Classic Tyrconnell Whiskey Advert depicting the racehorse Tyrconnell (Gaelic for Co Donegal) who was owned by Andrew Watt. 54cm x 75cm. Belfast This historic brand of whiskey has now  been revived by the Cooley Distillery (which is now part of Beam Suntory).The brand was previously owned by the Watt Distillery, which (according to the company) dates back to 1762. The Tyrconnell was their flagship brand, and was named after a racehorse owned by Andrew Alexander Watt. The horse was a chestnut colt that won at 100 to 1 odds in 1876 in the Irish horse race called The National Produce Stakes.The actual horse race is depicted on the label. Tír Chonaill in the Irish Language comes from Tír meaning “Land of” and Chonaill which was the name of an ancient 5th Century High King of the North West of Ireland in the 5th century who was a son of the famous Niall of the Nine Hostages. Tyrconnell was therefore the name of this ancient North West Irish Kingdom and is still to this day used as the Irish language name of Donegal in the North West of Ireland. Tír Chonaill would have encompassed the modern county of Donegal and much of her neighbouring counties of Sligo, Leitrim, Fermanagh and Tyrone. The Kingdom survived until 1601. In 1876, the Donegal – Derry based Watt family who owned one of the largest whiskey distilleries in Ireland entered a racehorse called “Tyrconnell” (after the local ancient kingdom) in the Irish Classic “National Produce Stakes” where it won against all the odds at an incredible 100 to 1. This spectacular achievement inspired the Watt whiskey distillery in Derry to celebrate the occasion with a special commemorative Tyrconnell Irish whiskey label. The Tyrconnell was, before American prohibition, one of the biggest selling whiskey brands in the United States. Pre-prohibition photos taken in Yankee Stadium in New York show Tyrconnell Irish Whiskey billboards in positions of prominence at the venue. All three of the company’s whiskey brands enjoyed great success in the export sector. Sales in England, Canada, Australia, Nigeria and the West Indies and the U.S. put Derry on the commercial map as never before. Unfortunately, with the decline of Irish Whiskey after prohibition, Watts distillery and Tyrconnell whiskey faded and died like the majority of Irish whiskey distilleries and brands of the time. When the Cooley Irish Whiskey Distillery was recommissioned by Dr. John Teeling a few years ago, Tyrconnell was one of the old iconic Irish whiskey brands that Cooley brought back to life. Cooley Distillery and the Cooley Irish Whiskey brands are now owned by the Japanese – American whiskey giant Beam Suntory. Today, Tyrconnell whiskey is available as a standard 10 Year Old Cooley Single Malt and is also available through the Tyrconnell Irish Whiskey Finishes Collection in Port Pipe, Madeira Cask and Sherry Butt finishes at 46% abv as well as a 15 Year Old Single Cask expression. Andrew Watt (4 November 1853 – 11 October 1928) was an Anglo-Irish businessman with a net worth of over £900,000 at his death in 1928, worth £51.8 million in 2016.He was born in 1853 to Samuel Watt of Thornhill and his wife Jane Newman, daughter of Captain Robert Newman, R.N.. He was educated at Foyle College and then at home by tutors. His family were gentry who had arrived at Claragh in County Donegal during one of the Ulster Plantations.He was the owner of Watt’s Distillery, one of the largest distilleries in Ireland, and the creator of many whiskies including the famous Tyrconnell,which he named after his racehorse that won the National Produce Stakes against the odds of 100 to 1. During industrial unrest of 1921, brought about by prohibition in the United States and the First World War, Watt’s workers at the distillery were made redundant after challenging his authority. Watt is said to have stood on a barrel outside the gates to his distillery in Bogside, whilst the workers were on strike, and shouted, ‘Well men, I shall put it to you like this …what is it to be? Will you open the gates?’ To which the workers retorted, ‘The gates stay shut!’ This prompted Watt to reply, ‘Shut they are, and shut they shall remain!’ Watt subsequently closed down the distillery at great economic expense. On 7 October 1895, he married Violet Flora de Burgh, daughter of George de Burgh and Constance Matthews, with whom he had 4 sons and 2 daughters.He served as High Sheriff of County Londonderry from 1886 to 1887.He was a member of Boodle’s. He died at Easton Hall, where he lived in England after he left Ireland. Below is an additional and very interesting  article from the Derry Historical Journal chronicling the rise and fall, like so many other Irish Whiskey distilleries, of the once all conquering Watts “Tyrconnell” brand.  

    When Bogside whiskey was the toast of the world

    editorial image
    By 1887 Watts Distillery at Abbey Street was the largest in Ireland and had become a world leader in whiskey production. The massive city centre plant covered eight acres, which included Abbey Street, Fahan Street and adjoining thoroughfares.
    At that time the company’s director, David Watt, installed a second Coffey still – an invention by Aeneas Coffey which revolutionised the whiskey industry – to boost output to an incredible two million gallons a year.
    The firm developed three major brands, Tyrconnell, Favourite and Innishowen. In 1876, Andrew Alexander Watt entered a racehorse called “Tyrconnell” in the Irish Classic ‘National Produce Stakes’ and it won against all the odds at an incredible 100 to 1. This spectacular achievement inspired the Watt distillery to celebrate the occasion with a special commemorative Tyrconnell label. The Tyrconnell was, before prohibition, one of the biggest selling whiskey brands in the United States. Pre-prohibition photos of Yankee Stadium in New York show Tyrconnell billboards in positions of prominence at the venue. All three of the company’s brand names enjoyed great success in the export sector. Sales in England, Canada, Australia, Nigeria and the West Indies and the US put Derry on the commercial map as never before.
    Water used in the distillery came from the surrounding Derry hills and was stored in reservoirs on site. The wheat and maize stores were immense. At any one time, the warehouses, ranging in size from two to four storeys in height, contained 2,000 tons of wheat and barley; 1,000 tons of maize; 1,600 tons of barley, oats and maize. Attached to these buildings were two large “Malakoff’ dry-corn kilns, capable of drying 30 tons of corn every 24 hours, while in each of the two malting houses, 16 tons of grain were malted in a steep (50 ft in length by 9 ft wide) four times a week. The Coffey stills – the revolutionary inventions designed by Aeneas Coffey – were located in a still house which was seven storeys high, the tallest building in the city apart from the Cathedral. After dilution and casking, the barrels were taken to one of the five warehouses by an overhead railway pulled by a small steam engine. An advantage by-product from the Coffey stills was fusel oil which was used to light the distillery. It had a distinctive all pervading spirituous smell that the men carried home with them in their clothes. The Abbey Street site had many distinctive features notably two massive chimneys, one 160 feet and the other 130 feet high.
    Around 1820, James Robinson started distilling in the Waterside with a simple 76-gallon still. The operation was later acquired by the Meehan family who built a street in the Waterside called Meehan’s Row to accommodate the distillery workers. By the early 1830’s, the Watt family purchased the business and set out on a planned, systematic expansion of the site. Despite being successful, the Waterside operation always laboured in the shadow of the Abbey street distillery. In the 1880s, Abbey Street had the capacity to produce two million gallons of whiskey a year; the Waterside’s maximum output was 200,000 gallons. It is possible that the geographical location inhibited major expansion as the premises were situated on a steep hill and were flanked by two major thoroughfares. The decision was taken in 1902-03 by the Watt family to merge with two Belfast distilleries, the small Avoniel, owned by William Higgins and the Irish Distillery Ltd., Connswater, to form the United Distilleries Company Limited (UDC). Andrew Watt would chair the new consortium that had the capability to produce the six million gallons of grain whiskey per year. The operation would have several Coffey stills and would exert great influence within the industry becoming a major supplier of grain whiskey to blenders in both Scotland and England. Things worked perfectly at first but around 1908 and 1910, conflict arose between the UDC group and Scottish giants DCL based in Edinburgh. A series of further complicated deals between them served only to undermine confidence in both organisations. This was to be the beginning of the end for the huge Derry operation and company head, Andrew Alexander Watt closed the business after the strike of 1921. Watt himself died at his English estate in Easton Hall near Grantham in October 1928 at the age of 75. Derry Auther Ken McCormick describes the last encounter of AA Watt with his employees in a wonderful account ‘The Folly of Andrew Watt’ in his book ‘Ken McCormick’s Derry – Heroes, Villains and Ghosts’.
    “A gleaming yellow Rolls Royce slowly making its way through the gloom of a cold foggy morning in the Bogside in the year 1921. The air is tense and there are huddles of men everywhere – unbelievably, the workers of Watt’s Distillery are on strike. The eight-acre site, normally humming with activity round the clock, is as silent as the grave. But in the approaching vehicle is 68 year – old Andrew Alexander Watt, and he’s intent on a showdown . . . “Andrew Watt asked to be helped up on to one of his own whiskey barrels and from there he addressed the crowd with the menacing words – ‘Well men, I shall put it to you like this . . . what is it to be? Will you open the gates?’ The workers retorted angrily- ‘The gates stay shut!’ ‘Very well!’ exclaimed Watt bluntly. ‘Shut they are, and shut they shall remain!’ “In that bleak instant the Watt’s whiskey enterprise disappeared from Derry forever. Over 300 jobs were lost, including the talents of some of Ireland’s finest whiskey blenders. Also left jobless were coopers, carpenters and a host of other tradesfolk and office staff, many of whose parents and grandparents had worked for Watts for generations.
    “As for A A Watt, he left the city never to return. In doing so he turned his back on what would be a multi-million pound business in today’s world. Looking back, the outcome can only be viewed as a total disaster.” It ranks as one of the bleakest days in Derry’s industrial history and marked the end the city’s reputation as a world leader in whiskey production. Mr McCormick adds: “The loss was staggering.” The tensions created by the War of Independents and the Civil War and the introduction of new laws demanding that grain whiskey be laid down for three years before it could be sold may have had a bearing on Watt’s decision to shut up shop, although many agree that it was his expansionist tendency’s which were as Mr McCormick put it “his folly”. “Quite simply he bit off more than he could chew and left his whole operation vulnerable to a take-over,” he adds. Meanwhile some people maintained that a fire – in which several employees died – at the Abbey St distillery in 1915 was the beginning of the end for the Watts. According to Mr McCormick: “The vats had to be opened and it seems whiskey flowed along the gutters – much to the delight of the locals, it must be said, for they were able to collect bucketfuls of the precious spirit!”
  • Attractive print of horses gathering at the start of a race at Clonmel,Co Tipperary(artist-Stephen Park) 30cm x 35cm.    Killenaule Co Tipperary  
  • Absolutely wonderful piece of yesteryear tobacco advertising here -when tobacco companies were probably the heaviest spenders on printed advertising and jockeys were sporting superstars with horse racing among the most popular sports in Ireland and Britain 62cm x 46cm     Lurgan Co Armagh W.D. & H.O. Wills was a British tobacco importer and manufacturer formed in Bristol, England. It was the first UK company to mass-produce cigarettes. It was one of the founding companies of Imperial Tobacco along with John Player & Sons. The company was founded in 1786 and went by various names before 1830 when it became W.D. & H.O. Wills. Tobacco was processed and sold under several brand names, some of which were still used by Imperial Tobacco until the second half of the 20th century. The company pioneered the use of cigarette cards within their packaging. Many of the buildings in Bristol and other cities around the United Kingdom still exist with several being converted to residential use.

    Henry Overton Wills I arrived in Bristol in 1786 from Salisbury, and opened a tobacco shop on Castle Street with his partner Samuel Watkins. They named their firm Wills, Watkins & Co. When Watkins retired in 1789, the firm became Wills & Co. Next, the company was known from 1791 to 1793 as Lilly, Wills & Co, when it merged with the firm of Peter Lilly, who owned a snuff mill on the Land Yeo at Barrow Gurney. The company then was known from 1793 up until Lilly's' retirement in 1803 as Lilly and Wills. In 1826 H.O. Wills's sons William Day Wills and Henry Overton Wills II took over the company, which in 1830 became W.D. & H.O. Wills. William Day Wills' middle name is from his mother Anne Day of Bristol. Both W.D. and H.O. Wills were non-smokers. When William Day Wills was killed in 1865 in a carriage accident, 2000 people attended his funeral at Arnos Vale Cemetery.
    The Wills Building in Newcastle upon Tyne, a former W.D. & H.O. Wills factory
    During the 1860s a new factory was built to replace the original Redcliffe Street premises, but they quickly outgrew this. The East Street factory of W.D. & H.O. Wills in Bedminster opened in 1886 with a high tea for the 900 employees in the Cigar Room. The new factory was expected to meet their needs for the remainder of the century, but within a decade it was doubled in size and early in the 1900s a further Bristol factory was created in Raleigh Road, Southville. This growth was largely due to the success of cigarettes. Their first brand was "Bristol", made at the London factory from 1871 to 1974. Three Castles and Gold Flake followed in 1878 but the greatest success was the machine-made Woodbine ten years later. Embassy was introduced in 1914 and relaunched in 1962 with coupons. Other popular brands included Capstan and Passing Clouds. The company also made cigar brands like Castella and Whiffs, several pipe tobacco brands and Golden Virginia hand-rolling tobacco. Up until 1920 only women and girls were employed as cigar-makers. One clause in the women's contract stipulated:
    The former W.D. & H.O. warehouse building in Perth, Western Australia
    In 1898 Henry Herbert Wills visited Australia which led to the establishment of W.D. & H.O. Wills (Australia) Ltd. in 1900.When Princess Elizabeth visited on 3 March 1950 she was given cigarette cards as a gift for Prince Charles. In 1901 thirteen British tobacco companies discussed the American Tobacco Company building a factory in the UK to bypass taxes. The Imperial Tobacco Company was incorporated on 10 December 1901 with seven of the directors being members of the Wills family. Imperial remains one of the world's largest tobacco companies.
    A Woodbine vending machine, now in the Staffordshire County Museumat Shugborough Hall, England
    The last member of the Wills family to serve the company was Christopher, the great great grandson of H.O. Wills I. He retired as sales research manager in 1969. The company had factories and offices not only in Bristol, but also in Swindon, Dublin, Newcastle and Glasgow. The largest cigarette factory in Europe was opened at Hartcliffe Bristol, and was designed by Skidmore, Owings & Merrill in 1974, but closed in 1990. It proved impossible to find a new use for it and it was demolished in 1999; its site is now the Imperial Park retail complex, but the associated offices became Lakeshore, residential apartments created by Urban Splash. The facade of the large factory in Bedminster and bonded warehouses at Cumberland Basin remain prominent buildings in Bristol, although much of the existing land and buildings have been converted to other uses, such as The Tobacco Factory Theatre. The Newcastle factory closed in 1986 and stood derelict for over a decade, before the front of the Art Deco building – which was preserved by being Grade II listed – reopened as a block of luxury apartments in 1998. (See main article: Wills Building) The factory in Glasgow has similarly been converted into offices. In 1988 Imperial Tobacco withdrew the Wills brand in the United Kingdom (except for the popular Woodbine and Capstan Full Strength brands, which still carry the name).

    The company pioneered canteens for the workers, free medical care, sports facilities and paid holidays. Wills commissioned portraits of long-serving employees, several of which are held by Bristol Museum and Art Gallery and some of which can be seen on display at the M Shed museum. In 1893 the W.D. & H.O. Wills Ltd Association Football Team was established and the company also held singing classes for the younger workers and women that year.In 1899 wives of Wills employees serving in the Boer War were granted 10 shillings per week by the factory.

    Bristol Archives holds extensive records of W.D. & H.O. Wills and Imperial Tobacco . In addition there are photographs of the Newcastle factory of W.D. & H.O. Wills at Tyne and Wear Archives in Bristol holds the Wills Collection of Tobacco Antiquities, consisting of advertising, marketing and packaging samples from the company's history, photographs and artefacts relating to the history of tobacco. In 1959 the company launched the short-lived Strand brand. This was accompanied by the iconic, but commercially disastrous, You're never alone with a Strand television advertisement. In India, the Gold Flake, Classic and Wills Navy Cut range of cigarettes, manufactured by ITC , formerly the Imperial Tobacco Company of India Limited,still has W.D. & H.O. Wills printed on the cigarettes and their packaging. These lines of cigarettes have a dominant market share.

    In 1887, Wills were one of the first UK tobacco companies to include advertising cards in their packs of cigarettes, but it was not until 1895 that they produced their first general interest set of cards ('Ships and Sailors'). Other Wills sets include 'Aviation' (1910), 'Lucky Charms' (1923), 'British Butterflies' (1927), 'Famous Golfers' (1930), 'Garden Flowers' (1933) and 'Air Raid Precautions' (1938) Wills also released several sports sets, such as the cricket (1901, 1908, 1909, 1910), association football (1902, 1935, 1939), rugby union (1902, 1929) and Australian rules football (1905) series.

     
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