The Ulster Emporium - The Irish Pub Emporium

Carling Black Label Mirror

€140.00

Nice Carling Black Label Mirror 50cm x 42cm Sneem Co Kerry Even though Carling originated in Canada,it’s popularity spread widely throughout the Commonwealth including Ireland .A famous advertising campaign “I bet he drinks Carling” contributed hugely to the brands market share . Carling Black Label is a Canadian brand of lagerdistributed by Carling Brewing Company. In several countries, it is also known as Carling Black Label, and in Sweden, it is known as Carling Premier. In the United Kingdom it is now known as just Carling.
History
Although its original focus was on ale, Carling has been brewing lager-style beers since the 1870s. In 1927, as part of an overall corporate re-branding effort under new president J. Innes Carling, the company renamed its already popular Black & White Lager to Black Label. Three years later, Carling was purchased by Toronto business tycoon E. P. Taylor, who merged the company into his Canadian Breweries Limited (CBL), which grew to be the world's largest brewing company, at least for a time. Under Taylor, Black Label was promoted as CBL's flagship brand and went on to become the world's first beer to be brewed on a mass international scale,becoming particularly popular in Commonwealth countries such as the United Kingdom, Australia, New Zealand and South Africa.
Canada
In response to a shift in popular taste away from ale, Carling added a three-storey lager plant to their main London, Ontario, brewery in 1877. Carling's Lager (later renamed Carling's Bavarian Stock Lager, and then Carling's Imperial Club Lager) was the company's first lager brand. Carling's Black & White Lager was introduced in the 1920s and later renamed Black Label Lager, in contrast to their recently launched Red Cap Ale. Due to its strength and price, the brand quickly became popular with the country's working class, perhaps most famously among the loggers and miners of Northern Ontario, where the brand gained a tough, blue-collar image. Around 1990, Black Label had an advertising campaign in Canada, which used the phrase "The Legend is Black."
United States

Brewing Corporation of America of Cleveland, Ohio in 1965. Home of Carling Black Label lager and Carling Red Cap Ale and former site the Peerless Motor Car Company

After the repeal of prohibition in 1933, the Peerless Motor Car Company, looking for a way to diversify in the poor car market of the depression, purchased the American rights to Carling's formulas, identifying labels, and trademarks. Technicians and brewmasters were sent from Canada to convert a Peerless plant in Cleveland, Ohio, into the Brewing Corporation of America. They first tried just brewing Carling's Red Cap Ale, but sales were too slow to maintain the brewery, and sales didn't climb until the introduction of Black Label lager. The philosophy behind Black Label was to have a high quality lager that was available nationwide but with a locally brewed budget price. The strategy worked, and the next several decades led to rapid growth and expansion for the brewery and the Carling Black Label brand. When Carling stopped producing Black Label to focus on a more profitable lager, they found their sales plummeting. Carling re-introduced Black Label with a beautiful blonde named Mabel, portrayed by Jeanne Goodspeed, with the slogan "Hey Mabel, Black Label!". The twenty-year marketing campaign cemented the name in the popular culture of America. In 1979, after several years of intense pressure from the larger American Brewers Miller and Anheuser-Busch, Carling-National was bought out by the Heileman Brewing Co. of La Crosse, Wisconsin. Carling and the Black Label brand are currently owned by the Molson Coors Brewing Company. Though no longer widely distributed in the U.S., Black Label remains the official beer of Beer Frisbee.
United Kingdom
Black Label was introduced to the United Kingdom in 1952. Originally, it was only available in bottles, but in 1965, The Hill Top in Sheffield became the first pub to pour Carling Black Label draughts.

A pint of Carling in a pub in Kettering, England

Carling Black Label sign on a club in Pontefract, West Yorkshire.

In the 1970s and 80s, Carling Black Label sales were driven to great heights, due partly to increased advertising support, in particular the classic "I bet he drinks" series of advertisements, and partly with the launch of Carling Black Label in cans. Cans were important to Carling's success as they helped open up the "take home" market.^[3] The "I bet he drinks" series of ads showed someone doing something cool, clever or difficult, and having a bystander say "I bet he drinks Carling Black Label". With the help of this advertising campaign, it became Britain's best-selling brand of beer in 1971. In the 1980s, many of the adverts featured comedians Mark Arden and Stephen Frost, also known as The Oblivion Boys, delivering the classic punchline. One of the advertisements in the series, Dambusters from 1989, was a parody of the 1955 film of the same name, and was ranked at number 12 on ITV's list of the "Best Ever Ads" in 2005, and at number 17 on Channel 4's list of the "100 Greatest TV Ads" in 2000.Campaign Live also ranked it at number 5 in their list of the "Top 10 Funniest TV Ads of All Time" in 2008. Carling has remained Britain's best selling beer since 1985. 'Black Label' has been dropped from the brand name and logo in Britain since 1997.
South Africa
In South Africa, Black Label began to take on a different tone with the anti-apartheid movement. This was partly due to the fact that, at 5.5%, it had more alcohol than the other brands of beer that generally had 5.0%, as noted in the popular advertising catch phrase "only hard working students deserve an extra 0.5 percent."

SABMiller variants of Black Label

Furthermore, the connotation of black to the racial issue became a point of pride to the native Africans. It used to be sold with the motto, "America's Lusty, Lively Beer", perhaps in reference to Canada, though it is seldom seen in the United States. The motto came from an older advertising campaign in the United States. Another famous Afrikaans slogan for Black Label in South Africa is, "Black Label sê die bybel", which means "The Bible says (one should drink) Black Label."

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Duncan Alderdice & Co of Newry Old Irish Whiskey Print

€200.00

80cm x 63cm. Newry Co Down Newry Co Down was synonymous with distilling until the business sadly and steadily died a commercial death.Now a local businessman Michael McKeown has acquired the old distillery site on Monaghan Street in February this year, the original location of D’Arcy’s Old Irish Whiskey since 1817 as well as many other brands over the centuries, including Duncan Alderdice & C0. Speaking at a press conference last week, McKeown said he had resurrected the title of Matthew D’Arcy & Company to honour the last distiller who occupied the site.The history of the site dates back to 1575 with research claiming that the tradition of distilling was said to have begun in the Cistercian Monastery which preceded the town of Newry. The distillery is thought to be a contender for the oldest distillery in Ireland.The distilling businesses operating in Newry before 1800 were Chapman, D’arcy, Caulfield and Thompson as well as Duncan Alderdice & Co as featured in the charming print here from the early 1890s.Chapman put his working distillery up for sale in 1802 and it is known that in 1817 all of these other parties were acting in partnership on two sites in Newry with the premises on Monaghan Street being one of those original sites. Plans for the site include the restoration of the 19th century buildings with the addition of a working distillery, a visitor’s centre, restaurant, theatre and a Victorian pub.The company aim to produce around 9000 cases per year of Old Newry single malt whiskey and to retain stocks for at least 10 years.McKeown has also registered the brand names from previous occupants of the site, such as Duncan, Alderdice & Company. The brands include The Blackthorn, The Native, Hand-in-Hand and Killeavy Cream.The distillery plans to be an “important” stop on the Irish Whiskey Trail currently being developed by Tourism Ireland, due to its location half-way between Belfast and Dublin.The distillery, which will provide a number of new jobs, is also looking to recruit a master distiller.

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Original Dunville & Co Whisky Print

€250.00

Dunville & Co Whisky Distillery was founded in Belfast Co Antrim in the 1820s,after initially gaining success as a whisky blender before constructing its own distillery.In 1837 Dunville began producing its most popular whiskey,Dunvilles VR.Athough Dunvilles was established and based in Ireland before partition and Irish Whiskey is normally spellt with an 'e',Dunvilles Whisky was always spelt without the vowel.This beautiful original print,originating from the Glens of Co Antrim,shows off the extent of the size of its Belfast distillery operation back in the day. Belfast 63cm x 80cm

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Classic Tyrconnell Old Irish Whisky Print

€200.00

Classic Tyrconnell Whiskey Advert depicting the racehorse Tyrconnell (Gaelic for Co Donegal) who was owned by Andrew Watt. 54cm x 75cm. Belfast This historic brand of whiskey has now been revived by the Cooley Distillery (which is now part of Beam Suntory).The brand was previously owned by the Watt Distillery, which (according to the company) dates back to 1762. The Tyrconnell was their flagship brand, and was named after a racehorse owned by Andrew Alexander Watt. The horse was a chestnut colt that won at 100 to 1 odds in 1876 in the Irish horse race called The National Produce Stakes.The actual horse race is depicted on the label. Tír Chonaill in the Irish Language comes from Tír meaning “Land of” and Chonaill which was the name of an ancient 5th Century High King of the North West of Ireland in the 5th century who was a son of the famous Niall of the Nine Hostages. Tyrconnell was therefore the name of this ancient North West Irish Kingdom and is still to this day used as the Irish language name of Donegal in the North West of Ireland. Tír Chonaill would have encompassed the modern county of Donegal and much of her neighbouring counties of Sligo, Leitrim, Fermanagh and Tyrone. The Kingdom survived until 1601. In 1876, the Donegal – Derry based Watt family who owned one of the largest whiskey distilleries in Ireland entered a racehorse called “Tyrconnell” (after the local ancient kingdom) in the Irish Classic “National Produce Stakes” where it won against all the odds at an incredible 100 to 1. This spectacular achievement inspired the Watt whiskey distillery in Derry to celebrate the occasion with a special commemorative Tyrconnell Irish whiskey label. The Tyrconnell was, before American prohibition, one of the biggest selling whiskey brands in the United States. Pre-prohibition photos taken in Yankee Stadium in New York show Tyrconnell Irish Whiskey billboards in positions of prominence at the venue. All three of the company’s whiskey brands enjoyed great success in the export sector. Sales in England, Canada, Australia, Nigeria and the West Indies and the U.S. put Derry on the commercial map as never before. Unfortunately, with the decline of Irish Whiskey after prohibition, Watts distillery and Tyrconnell whiskey faded and died like the majority of Irish whiskey distilleries and brands of the time. When the Cooley Irish Whiskey Distillery was recommissioned by Dr. John Teeling a few years ago, Tyrconnell was one of the old iconic Irish whiskey brands that Cooley brought back to life. Cooley Distillery and the Cooley Irish Whiskey brands are now owned by the Japanese – American whiskey giant Beam Suntory. Today, Tyrconnell whiskey is available as a standard 10 Year Old Cooley Single Malt and is also available through the Tyrconnell Irish Whiskey Finishes Collection in Port Pipe, Madeira Cask and Sherry Butt finishes at 46% abv as well as a 15 Year Old Single Cask expression. Andrew Watt (4 November 1853 – 11 October 1928) was an Anglo-Irish businessman with a net worth of over £900,000 at his death in 1928, worth £51.8 million in 2016.He was born in 1853 to Samuel Watt of Thornhill and his wife Jane Newman, daughter of Captain Robert Newman, R.N.. He was educated at Foyle College and then at home by tutors. His family were gentry who had arrived at Claragh in County Donegal during one of the Ulster Plantations.He was the owner of Watt’s Distillery, one of the largest distilleries in Ireland, and the creator of many whiskies including the famous Tyrconnell,which he named after his racehorse that won the National Produce Stakes against the odds of 100 to 1. During industrial unrest of 1921, brought about by prohibition in the United States and the First World War, Watt’s workers at the distillery were made redundant after challenging his authority. Watt is said to have stood on a barrel outside the gates to his distillery in Bogside, whilst the workers were on strike, and shouted, ‘Well men, I shall put it to you like this …what is it to be? Will you open the gates?’ To which the workers retorted, ‘The gates stay shut!’ This prompted Watt to reply, ‘Shut they are, and shut they shall remain!’ Watt subsequently closed down the distillery at great economic expense. On 7 October 1895, he married Violet Flora de Burgh, daughter of George de Burgh and Constance Matthews, with whom he had 4 sons and 2 daughters.He served as High Sheriff of County Londonderry from 1886 to 1887.He was a member of Boodle’s. He died at Easton Hall, where he lived in England after he left Ireland. Below is an additional and very interesting article from the Derry Historical Journal chronicling the rise and fall, like so many other Irish Whiskey distilleries, of the once all conquering Watts “Tyrconnell” brand.

When Bogside whiskey was the toast of the world

By 1887 Watts Distillery at Abbey Street was the largest in Ireland and had become a world leader in whiskey production. The massive city centre plant covered eight acres, which included Abbey Street, Fahan Street and adjoining thoroughfares.

At that time the company’s director, David Watt, installed a second Coffey still – an invention by Aeneas Coffey which revolutionised the whiskey industry – to boost output to an incredible two million gallons a year.

The firm developed three major brands, Tyrconnell, Favourite and Innishowen. In 1876, Andrew Alexander Watt entered a racehorse called “Tyrconnell” in the Irish Classic ‘National Produce Stakes’ and it won against all the odds at an incredible 100 to 1. This spectacular achievement inspired the Watt distillery to celebrate the occasion with a special commemorative Tyrconnell label. The Tyrconnell was, before prohibition, one of the biggest selling whiskey brands in the United States. Pre-prohibition photos of Yankee Stadium in New York show Tyrconnell billboards in positions of prominence at the venue. All three of the company’s brand names enjoyed great success in the export sector. Sales in England, Canada, Australia, Nigeria and the West Indies and the US put Derry on the commercial map as never before.
Water used in the distillery came from the surrounding Derry hills and was stored in reservoirs on site. The wheat and maize stores were immense. At any one time, the warehouses, ranging in size from two to four storeys in height, contained 2,000 tons of wheat and barley; 1,000 tons of maize; 1,600 tons of barley, oats and maize. Attached to these buildings were two large “Malakoff’ dry-corn kilns, capable of drying 30 tons of corn every 24 hours, while in each of the two malting houses, 16 tons of grain were malted in a steep (50 ft in length by 9 ft wide) four times a week. The Coffey stills – the revolutionary inventions designed by Aeneas Coffey – were located in a still house which was seven storeys high, the tallest building in the city apart from the Cathedral. After dilution and casking, the barrels were taken to one of the five warehouses by an overhead railway pulled by a small steam engine. An advantage by-product from the Coffey stills was fusel oil which was used to light the distillery. It had a distinctive all pervading spirituous smell that the men carried home with them in their clothes. The Abbey Street site had many distinctive features notably two massive chimneys, one 160 feet and the other 130 feet high.

Around 1820, James Robinson started distilling in the Waterside with a simple 76-gallon still. The operation was later acquired by the Meehan family who built a street in the Waterside called Meehan’s Row to accommodate the distillery workers. By the early 1830’s, the Watt family purchased the business and set out on a planned, systematic expansion of the site. Despite being successful, the Waterside operation always laboured in the shadow of the Abbey street distillery. In the 1880s, Abbey Street had the capacity to produce two million gallons of whiskey a year; the Waterside’s maximum output was 200,000 gallons. It is possible that the geographical location inhibited major expansion as the premises were situated on a steep hill and were flanked by two major thoroughfares. The decision was taken in 1902-03 by the Watt family to merge with two Belfast distilleries, the small Avoniel, owned by William Higgins and the Irish Distillery Ltd., Connswater, to form the United Distilleries Company Limited (UDC). Andrew Watt would chair the new consortium that had the capability to produce the six million gallons of grain whiskey per year. The operation would have several Coffey stills and would exert great influence within the industry becoming a major supplier of grain whiskey to blenders in both Scotland and England. Things worked perfectly at first but around 1908 and 1910, conflict arose between the UDC group and Scottish giants DCL based in Edinburgh. A series of further complicated deals between them served only to undermine confidence in both organisations. This was to be the beginning of the end for the huge Derry operation and company head, Andrew Alexander Watt closed the business after the strike of 1921. Watt himself died at his English estate in Easton Hall near Grantham in October 1928 at the age of 75. Derry Auther Ken McCormick describes the last encounter of AA Watt with his employees in a wonderful account ‘The Folly of Andrew Watt’ in his book ‘Ken McCormick’s Derry – Heroes, Villains and Ghosts’.

“A gleaming yellow Rolls Royce slowly making its way through the gloom of a cold foggy morning in the Bogside in the year 1921. The air is tense and there are huddles of men everywhere – unbelievably, the workers of Watt’s Distillery are on strike. The eight-acre site, normally humming with activity round the clock, is as silent as the grave. But in the approaching vehicle is 68 year – old Andrew Alexander Watt, and he’s intent on a showdown . . . “Andrew Watt asked to be helped up on to one of his own whiskey barrels and from there he addressed the crowd with the menacing words – ‘Well men, I shall put it to you like this . . . what is it to be? Will you open the gates?’ The workers retorted angrily- ‘The gates stay shut!’ ‘Very well!’ exclaimed Watt bluntly. ‘Shut they are, and shut they shall remain!’ “In that bleak instant the Watt’s whiskey enterprise disappeared from Derry forever. Over 300 jobs were lost, including the talents of some of Ireland’s finest whiskey blenders. Also left jobless were coopers, carpenters and a host of other tradesfolk and office staff, many of whose parents and grandparents had worked for Watts for generations.

“As for A A Watt, he left the city never to return. In doing so he turned his back on what would be a multi-million pound business in today’s world. Looking back, the outcome can only be viewed as a total disaster.” It ranks as one of the bleakest days in Derry’s industrial history and marked the end the city’s reputation as a world leader in whiskey production. Mr McCormick adds: “The loss was staggering.” The tensions created by the War of Independents and the Civil War and the introduction of new laws demanding that grain whiskey be laid down for three years before it could be sold may have had a bearing on Watt’s decision to shut up shop, although many agree that it was his expansionist tendency’s which were as Mr McCormick put it “his folly”. “Quite simply he bit off more than he could chew and left his whole operation vulnerable to a take-over,” he adds. Meanwhile some people maintained that a fire – in which several employees died – at the Abbey St distillery in 1915 was the beginning of the end for the Watts. According to Mr McCormick: “The vats had to be opened and it seems whiskey flowed along the gutters – much to the delight of the locals, it must be said, for they were able to collect bucketfuls of the precious spirit!”

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Old Bushmills Whiskey Vintage Advert- “With the subtle touch that pleases”

€200.00
Classic Bushmills advertising print dating to the early part of the 20th century with magnificent, antique frame. 85cm x 70cm Belfast The Bushmills area has a long tradition with distillation. According to one story, as far back as 1276, an early settler called Sir Robert Savage of Ards, before defeating the Irish in battle, fortified his troops with "a mighty drop of acqua vitae". In 1608, a licence was granted to Sir Thomas Phillips (Irish adventurer) by King James I to distil whiskey. The Bushmills Old Distillery Company itself was not established until 1784 by Hugh Anderson. Bushmills suffered many lean years with numerous periods of closure with no record of the distillery being in operation in the official records both in 1802 and in 1822. In 1860 a Belfast spirit merchant named Jame McColgan and Patrick Corrigan bought the distillery; in 1880 they formed a limited company. In 1885, the original Bushmills buildings were destroyed by fire but the distillery was swiftly rebuilt. In 1890, a steamship owned and operated by the distillery, SS Bushmills, made its maiden voyage across the Atlantic to deliver Bushmills whiskey to America. It called at Philadelphiaand New York City before heading on to Singapore, Hong Kong, Shanghai and Yokohama.

In the early 20th century, the U.S. was a very important market for Bushmills (and other Irish Whiskey producers). American Prohibition in 1920 came as a large blow to the Irish Whiskey industry, but Bushmills managed to survive. Wilson Boyd, Bushmills' director at the time, predicted the end of prohibition and had large stores of whiskey ready to export. After the Second World War, the distillery was bought by Isaac Wolfson, and, in 1972, it was taken over by Irish Distillers, meaning that Irish Distillers controlled the production of all Irish whiskey at the time. In June 1988, Irish Distillers was bought by French liquor group Pernod Ricard.In June 2005, the distillery was bought by Diageo for £200 million. Diageo have also announced a large advertising campaign in order to regain a market share for Bushmills.In May 2008, the Bank of Ireland issued a new series of sterling banknotes in Northern Ireland which all feature an illustration of the Old Bushmills Distillery on the obverse side, replacing the previous notes series which depicted Queen's University of Belfast. In November 2014 it was announced that Diageo had traded the Bushmills brand with Jose Cuervo in exchange for the 50% of the Don Julio brand of tequila that Diageo did not already own.

Bushmills whiskey range on display at the distillery

Bushmills Original – Irish whiskey blend sometimes called White Bush or Bushmills White Label. The grain whiskey is matured in American oak casks.

Black Bush – A blend with a significantly greater proportion of malt whiskey than the white label. It features malt whiskey aged in casks previously used for Spanish Oloroso sherry.

Red Bush – Like the Black Bush, this is a blend with a higher proportion of malt whiskey than the standard bottling, but in contrast the malt whiskey has been matured in ex-bourbon casks.

Bushmills 10 year single malt – Combines malt whiskeys aged at least 10 years in American bourbon or Oloroso sherry casks.

Bushmills Distillery Reserve 12 year single malt – exclusively available at the Old Bushmills Distillery, this 12 year aged single malt is matured in oak casks for a rich, complex flavour with notes of sherry, dark chocolate and spices.

Bushmills 16 year single malt – Malt whiskeys aged at least 16 years in American bourbon barrels or Spanish Oloroso sherry butts are mixed together before finishing in Port pipes for a few months.

Bushmills 21 year single malt – A limited number of 21 year bottles are made each year. After 19 years, bourbon-barrel-aged and sherry-cask-aged malt whiskeys are combined, which is followed by two years of finishing in Madeira drums.

Bushmills 1608: Originally released as a special 400th Anniversary whiskey; since 2009 it will be available only in the Whiskey Shop at the distillery and at duty-free shops.
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Original John Players Navy Cut Print

€200.00

Very old & original Players Navy Cut Cigarettes Showcard 47cm x 60cm Virginia Co Cavan Navy Cut were a brand of cigarettes manufactured by Imperial Brands –formerly John Player & Sons– in Nottingham, England.The brand became "Player's Navy Cut". They were particularly popular in Britain,Ireland and Germany in the late 19th century and early part of the 20th century, but were later produced in the United States. The packet has the distinctive logo of a smoking sailor in a 'Navy Cut' cap. The phrase "Navy Cut" is according to Player's adverts to originate from the habit of sailors taking a mixture of tobacco leaves and binding them with string or twine. The tobacco would then mature under pressure and the sailor could then dispense the tobacco by slicing off a "cut".The product is also available in pipe tobacco form. The cigarettes were available in tins and the original cardboard container was a four sided tray of cigarettes that slid out from a covering like a classic matchbox. The next design had fold in ends so that the cigarettes could be seen or dispensed without sliding out the tray. In the 1950s the packaging moved to the flip top design like most brands.

Enamelled metal box for 1 ounce of tobacco

The image of the sailor was known as "Hero" because of the name on his hat band. It was first used in 1883 and the lifebuoy was added five years later. The sailor images were an 1891 artists concept registered for Chester-based William Parkins and Co for their "Jack Glory" brand.Behind the sailor are two ships. The one on the left is thought to be HMS Britannia and the one on the right HMS Dreadnought or HMS Hero. As time went by the image of the sailor changed as it sometimes had a beard and other times he was clean shaven. In 1927 "Hero" was standardised on a 1905 version. As part of the 1927 marketing campaign John Player and Sons commissioned an oil painting Head of a Sailor by Arthur David McCormick.The Player's Hero logo was thought to contribute to the cigarettes popularity in the 20s and 30s when competitor W.D. & H.O. Wills tried to create a similar image. Unlike Craven A, Navy Cut was intended to have a unisex appeal. Advertisements referred to "the appeal to Eve's fair daughters" and lines like "Men may come and Men may go".

WWII cigarette packets exhibited at Monmouth Regimental Museumin 2012

Hero is thought to have originally meant to indicate traditional British values, but his masculinity appealed directly to men and as a potential uncle figure for younger women. One slogan written inside the packet was "It's the tobacco that counts" and another was "Player's Please" which was said to appeal to the perceived desire of the population to be included in the mass market. The slogan was so well known that it was sufficient in a shop to get a packet of this brand. Player's Medium Navy Cut was the most popular by far of the three Navy Cut brands (there was also Mild and Gold Leaf). Two thirds of all the cigarettes sold in Britain were Players and two thirds of these was branded as Players Medium Navy Cut. In January 1937, Players sold nearly 3.5 million cigarettes (which included 1.34 million in London. The popularity of the brand was mostly amongst the middle class and in the South of England. While it was smoked in the north, other brands were locally more popular. The brand was discontinued in the UK in 2016.

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Panoramic Modern Croke Park Framed Photograph

€200.00

Fantastic panoramic photo of the modern Croke Park,one of the most iconic sporting venues in the World. Dimensions: 36cm x110cm Croke Park (Irish: Páirc an Chrócaigh) is a Gaelic games stadium located in Dublin, Ireland. Named after Archbishop Thomas Croke, it is sometimes called Croker by GAA fans and locals. It serves as both the principal stadium and headquarters of the Gaelic Athletic Association (GAA). Since 1891 the site has been used by the GAA to host Gaelic sports, including the annual All-Ireland in Gaelic football and hurling. A major expansion and redevelopment of the stadium ran from 1991–2005, raising capacity to its current 82,300 spectators. This makes Croke Park the third-largest stadium in Europe, and the largest not usually used for association football. Other events held at the stadium include the opening and closing ceremonies of the 2003 Special Olympics, and numerous musical concerts. In 2012, Irish pop group Westlife sold out the stadium in record-breaking time: less than 5 minutes. From 2007–10, Croke Park hosted home matches of the Ireland national rugby union team and the Republic of Ireland national football team, while their new Aviva Stadium was constructed. This use of Croke Park for non-Gaelic sports was controversial and required temporary changes to GAA rules. In June 2012, the stadium hosted the closing ceremony of the 50th International Eucharistic Congress during which Pope Benedict XVI gave an address over video link.

City and Suburban Racecourse

A fireworks and light display was held in Croke Park in front of 79,161 fans on Saturday 31 January 2009 to mark the GAA's 125th anniversary

The area now known as Croke Park was owned in the 1880s by Maurice Butterly and known as the City and Suburban Racecourse, or Jones' Road sports ground. From 1890 it was also used by the Bohemian Football Club. In 1901 Jones' Road hosted the IFA Cup football final when Cliftonville defeated Freebooters.

History

Recognising the potential of the Jones' Road sports ground a journalist and GAA member, Frank Dineen, borrowed much of the £3,250 asking price and bought the ground in 1908. In 1913 the GAA came into exclusive ownership of the plot when they purchased it from Dineen for £3,500. The ground was then renamed Croke Park in honour of Archbishop Thomas Croke, one of the GAA's first patrons. In 1913, Croke Park had only two stands on what is now known as the Hogan stand side and grassy banks all round. In 1917, a grassy hill was constructed on the railway end of Croke Park to afford patrons a better view of the pitch. This terrace was known originally as Hill 60, later renamed Hill 16 in memory of the 1916 Easter Rising. It is erroneously believed to have been built from the ruins of the GPO, when it was constructed the previous year in 1915. In the 1920s, the GAA set out to create a high capacity stadium at Croke Park. Following the Hogan Stand, the Cusack Stand, named after Michael Cusack from Clare (who founded the GAA and served as its first secretary), was built in 1927. 1936 saw the first double-deck Cusack Stand open with 5,000 seats, and concrete terracing being constructed on Hill 16. In 1952 the Nally Stand was built in memorial of Pat Nally, another of the GAA founders. Seven years later, to celebrate the 75th anniversary of the GAA, the first cantilevered "New Hogan Stand" was opened. The highest attendance ever recorded at an All-Ireland Senior Football Championship Final was 90,556 for Offaly v Down in 1961. Since the introduction of seating to the Cusack stand in 1966, the largest crowd recorded has been 84,516.

Bloody Sunday

Bloody Sunday remembrance plaque

During the Irish War of Independence on 21 November 1920 Croke Park was the scene of a massacre by the Royal Irish Constabulary (RIC). The Police, supported by the British Auxiliary Division, entered the ground and began shooting into the crowd, killing or fatally wounding 14 civilians during a Dublin-Tipperary Gaelic football match. The dead included 13 spectators and Tipperary player Michael Hogan. Posthumously, the Hogan stand built in 1924 was named in his honour. These shootings, on the day which became known as Bloody Sunday, were a reprisal for the killing of 15 people associated with the Cairo Gang, a group of British Intelligence officers, by Michael Collins' 'squad' earlier that day.

Dublin Rodeo

In 1924, American rodeo promoter, Tex Austin, staged the Dublin Rodeo, Ireland's first professional rodeo at Croke Park Stadium. For seven days, with two shows each day from August 18 to August 24, sell out crowds saw cowboys and cowgirls from Canada, the United States, Mexico, Argentina and Australia compete for rodeo championship titles.Canadian bronc riders such as Andy Lund and his brother Art Lund, trick riders such as Ted Elder and Vera McGinnis were among the contestants. British Pathe filmed some of the rodeo events.

Stadium design

In 1984 the organisation decided to investigate ways to increase the capacity of the old stadium. The design for an 80,000 capacity stadium was completed in 1991. Gaelic sports have special requirements as they take place on a large field. A specific requirement was to ensure the spectators were not too far from the field of play. This resulted in the three-tier design from which viewing games is possible: the main concourse, a premium level incorporating hospitality facilities and an upper concourse. The premium level contains restaurants, bars and conference areas. The project was split into four phases over a 14-year period. Such was the importance of Croke Park to the GAA for hosting big games, the stadium did not close during redevelopment. During each phase different parts of the ground were redeveloped, while leaving the rest of the stadium open. Big games, including the annual All-Ireland Hurling and Football finals, were played in the stadium throughout the development.

The outside of the Cusack Stand

Phase one – New Cusack Stand

The first phase of construction was to build a replacement for Croke Park's Cusack Stand. A lower deck opened for use in 1994. The upper deck opened in 1995. Completed at a cost of £35 million, the new stand is 180 metres long, 35 metres high, has a capacity for 27,000 people and contains 46 hospitality suites. The new Cusack Stand contains three tiers from which viewing games is possible: the main concourse, a premium level incorporating hospitality facilities and finally an upper concourse. One end of the pitch was closer to the stand after this phase, as the process of slightly re-aligning the pitch during the redevelopment of the stadium began. The works were carried out by Sisk Group.

Phase two – Davin Stand

Phase Two of the development started in late 1998 and involved extending the new Cusack Stand to replace the existing Canal End terrace. It involved reacquiring a rugby pitch that had been sold to Belvedere College in 1910 by Frank Dineen. In payment and part exchange, the college was given the nearby Distillery Road sportsgrounds.^[19] It is now known as The Davin Stand (Irish: Ardán Dáimhím), after Maurice Davin, the first president of the GAA. This phase also saw the creation of a tunnel which was later named the Ali tunnel in honour of Muhammad Ali and his fight against Al Lewis in July 1972 in Croke Park.

Phase three – Hogan Stand

Phase Three saw the building of the new Hogan Stand. This required a greater variety of spectator categories to be accommodated including general spectators, corporate patrons, VIPs, broadcast and media services and operation staff. Extras included a fitted-out mezzanine level for VIP and Ard Comhairle (Where the dignitaries sit) along with a top-level press media facility. The end of Phase Three took the total spectator capacity of Croke Park to 82,000.

Phase four – Nally Stand & Nally End/Dineen Hill 16 terrace

After the 2003 Special Olympics, construction began in September 2003 on the final phase, Phase Four. This involved the redevelopment of the Nally Stand, named after the athlete Pat Nally, and Hill 16 into a new Nally End/Dineen Hill 16 terrace. While the name Nally had been used for the stand it replaced, the use of the name Dineen was new, and was in honour of Frank Dineen, who bought the original stadium for the GAA in 1908, giving it to them in 1913. The old Nally Stand was taken away and reassembled in Pairc Colmcille, home of Carrickmore GAA in County Tyrone. The phase four development was officially opened by the then GAA President Seán Kelly on 14 March 2005. For logistical reasons (and, to a degree, historical reasons), and also to provide cheaper high-capacity space, the area is a terrace rather than a seated stand, the only remaining standing-room in Croke Park. Unlike the previous Hill, the new terrace was divided into separate sections – Hill A (Cusack stand side), Hill B (behind the goals) and the Nally terrace (on the site of the old Nally Stand). The fully redeveloped Hill has a capacity of around 13,200, bringing the overall capacity of the stadium to 82,300. This made the stadium the second biggest in the EU after the Camp Nou, Barcelona. However, London's new Wembley stadium has since overtaken Croke Park in second place. The presence of terracing meant that for the brief period when Croke Park hosted international association football during 2007–2009, the capacity was reduced to approximately 73,500, due to FIFA's statutes stating that competitive games must be played in all-seater stadiums.

Pitch

Croke Park floodlights in use during Six Nations Championship match

The pitch in Croke Park is a soil pitch that replaced the Desso GrassMaster pitch laid in 2002. This replacement was made after several complaints by players and managers that the pitch was excessively hard and far too slippery. Since January 2006, a special growth and lighting system called the SGL Concept has been used to assist grass growing conditions, even in the winter months. The system, created by Dutch company SGL (Stadium Grow Lighting), helps in controlling and managing all pitch growth factors, such as light, temperature, CO₂, water, air and nutrients.

Floodlighting

With the 2007 Six Nations clash with France and possibly other matches in subsequent years requiring lighting the GAA installed floodlights in the stadium (after planning permission was granted). Indeed, many other GAA grounds around the country have started to erect floodlights as the organisation starts to hold games in the evenings, whereas traditionally major matches were played almost exclusively on Sunday afternoons. The first game to be played under these lights at Croke Park was a National Football League Division One match between Dublin and Tyrone on 3 February 2007 with Tyrone winning in front of a capacity crowd of over 81,000 – which remains a record attendance for a National League game, with Ireland's Six Nations match with France following on 11 February. Temporary floodlights were installed for the American Bowl game between Chicago Bears and Pittsburgh Steelers on the pitch in 1997, and again for the 2003 Special Olympics.

Concert

U2's Vertigo Tour at Croke Park in 2005

U2's 360° Tour at Croke Park in 2009

Date	Performer(s)	Opening act(s)	Tour/Event	Attendance	Notes
29 June 1985	U2	In Tua Nua, R.E.M., The Alarm, Squeeze	The Unforgettable Fire Tour	57,000	First Irish act to have a headline concert. Part of the concert was filmed for the group's documentary Wide Awake in Dublin.
28 June 1986	Simple Minds		Once Upon A Time Tour		Guest appearance by Bono
27 June 1987	U2	Light A Big Fire, The Dubliners, The Pogues, Lou Reed	The Joshua Tree Tour	114,000
28 June 1987	U2	Christy Moore, The Pretenders, Lou Reed, Hothouse Flowers	The Joshua Tree Tour	114,000
28 June 1996	Tina Turner	Brian Kennedy	Wildest Dreams Tour	40,000/40,000
16 May 1997	Garth Brooks		World Tour II
18 May 1997	Garth Brooks		World Tour II
29 May 1998	Elton John & Billy Joel		Face to Face 1998
30 May 1998	Elton John & Billy Joel		Face to Face 1998
24 June 2005	U2	The Radiators from Space, The Thrills, The Bravery, Snow Patrol, Paddy Casey, Ash	Vertigo Tour	246,743
25 June 2005
27 June 2005
20 May 2006	Bon Jovi	Nickelback	Have a Nice Day Tour	81,327
9 June 2006	Robbie Williams	Basement Jaxx	Close Encounters Tour
6 October 2007	The Police	Fiction Plane	The Police Reunion Tour	81,640	Largest attendance of the tour.
31 May 2008	Celine Dion	Il Divo	Taking Chances World Tour	69,725	Largest attendance for a solo female act
1 June 2008	Westlife	Shayne Ward	Back Home Tour	85,000	Second Irish act to have a headline concert. Largest attendance of the tour. Part of the concert was filmed for the group's documentary and concert DVD 10 Years of Westlife - Live at Croke Park Stadium.
14 June 2008	Neil Diamond
13 June 2009	Take That	The Script	Take That Present: The Circus Live
24 July 2009	U2	Glasvegas, Damien Dempsey	U2 360° Tour	243,198
25 July 2009		Kaiser Chiefs, Republic of Loose
27 July 2009		Bell X1, The Script			The performances of "New Year's Day" and "I'll Go Crazy If I Don't Go Crazy Tonight" were recorded for the group's live album U22 and for the band's remix album Artificial Horizon and the live EP Wide Awake in Europe, respectively.
5 June 2010	Westlife	Wonderland, WOW, JLS, Jedward	Where We Are Tour	86,500	Largest attendance of the tour.
18 June 2011	Take That	Pet Shop Boys	Progress Live	154,828
19 June 2011	Take That	Pet Shop Boys	Progress Live	154,828
22 June 2012	Westlife	Jedward, The Wanted, Lawson	Greatest Hits Tour	187,808^[24]	The 23 June 2012 date broke the stadium record for selling out its tickets in four minutes. Eleventh largest attendance at an outdoor stadium worldwide. Largest attendance of the tour and the band's music career history. Part of the concert was filmed for the group's documentary and concert DVD The Farewell Tour - Live in Croke Park.
23 June 2012	Westlife	Jedward, The Wanted, Lawson	Greatest Hits Tour	187,808^[24]
26 June 2012	Red Hot Chili Peppers	Noel Gallagher's High Flying Birds, The Vaccines	I'm with You World Tour
23 May 2014	One Direction	5 Seconds of Summer	Where We Are Tour	235,008
24 May 2014
25 May 2014
20 June 2015	The Script & Pharrell Williams		No Sound Without Silence Tour	74,635
24 July 2015	Ed Sheeran		x Tour	162,308
25 July 2015	Ed Sheeran		x Tour	162,308
27 May 2016	Bruce Springsteen		The River Tour 2016	160,188
29 May 2016	Bruce Springsteen		The River Tour 2016	160,188
9 July 2016	Beyoncé	Chloe x Halle, Ingrid Burley	The Formation World Tour	68,575
8 July 2017	Coldplay	AlunaGeorge, Tove Lo	A Head Full of Dreams Tour^[25]	80,398
22 July 2017	U2	Noel Gallagher's High Flying Birds	The Joshua Tree Tour 2017	80,901
17 May 2018	The Rolling Stones	The Academic	No Filter Tour	64,823
15 June 2018	Taylor Swift	Camila Cabello, Charli XCX	Taylor Swift's Reputation Stadium Tour	136.000	Swift became the first woman headline two concerts in a row there.
16 June 2018	Taylor Swift	Camila Cabello, Charli XCX	Taylor Swift's Reputation Stadium Tour	136.000
7 July 2018	Michael Bublé	Emeli Sandé
24 May 2019	Spice Girls	Jess Glynne	Spice World - 2019 UK Tour
5 July 2019	Westlife	James Arthur Wild Youth	The 20 Touror The Twenty Tour		The 5 July 2019 date sold out its tickets in six minutes. Second date released were also sold out in under forty-eight hours.
6 July 2019	Westlife	James Arthur Wild Youth	The 20 Touror The Twenty Tour

Non-Gaelic games

There was great debate in Ireland regarding the use of Croke Park for sports other than those of the GAA. As the GAA was founded as a nationalist organisation to maintain and promote indigenous Irish sport, it has felt honour-bound throughout its history to oppose other, foreign (in practice, British), sports. In turn, nationalist groups supported the GAA as the prime example of purely Irish sporting culture. Until its abolition in 1971, rule 27 of the GAA constitution stated that a member of the GAA could be banned from playing its games if found to be also playing association football, rugby or cricket. That rule was abolished but rule 42 still prohibited the use of GAA property for games with interests in conflict with the interests of the GAA. The belief was that rugby and association football were in competition with Gaelic football and hurling, and that if the GAA allowed these sports to use their ground it might be harmful to Gaelic games, while other sports, not seen as direct competitors with Gaelic football and hurling, were permitted, such as the two games of American football (Croke Park Classic college football game between The University of Central Florida and Penn State, and an American Bowl NFL preseason game between the Chicago Bears and the Pittsburgh Steelers) on the Croke Park pitch during the 1990s.^[27] On 16 April 2005, a motion to temporarily relax rule No. 42 was passed at the GAA Annual Congress. The motion gives the GAA Central Council the power to authorise the renting or leasing of Croke Park for events other than those controlled by the Association, during a period when Lansdowne Road – the venue for international soccer and rugby matches – was closed for redevelopment. The final result was 227 in favour of the motion to 97 against, 11 votes more than the required two-thirds majority. In January 2006, it was announced that the GAA had reached agreement with the Football Association of Ireland (FAI) and Irish Rugby Football Union (IRFU) to stage two Six Nations games and four soccer internationals at Croke Park in 2007 and in February 2007, use of the pitch by the FAI and the IRFU in 2008 was also agreed.These agreements were within the temporary relaxation terms, as Lansdowne Road was still under redevelopment until 2010. Although the GAA had said that hosted use of Croke Park would not extend beyond 2008, irrespective of the redevelopment progress, fixtures for the 2009 Six Nations rugby tournament saw the Irish rugby team using Croke park for a third season. 11 February 2007 saw the first rugby union international to be played there. Ireland were leading France in a Six Nations clash, but lost 17–20 after conceding a last minute (converted) try. Raphael Ibanez scored the first try in that match; Ronan O'Gara scored Ireland's first ever try in Croke Park. A second match between Ireland and England on 24 February 2007 was politically symbolic because of the events of Bloody Sunday in 1920.There was considerable concern as to what reaction there would be to the singing of the British national anthem "God Save the Queen". Ultimately the anthem was sung without interruption or incident, and applauded by both sets of supporters at the match, which Ireland won by 43–13 (their largest ever win over England in rugby). On 2 March 2010, Ireland played their final international rugby match against a Scotland team that was playing to avoid the wooden spoon and hadn't won a championship match against Ireland since 2001. Outside half, Dan Parks inspired the Scots to a 3-point victory and ended Irish Hopes of a triple crown. On 24 March 2007, the first association football match took place at Croke Park. The Republic of Ireland took on Wales in UEFA Euro 2008 qualifying Group D, with a Stephen Ireland goal securing a 1–0 victory for the Irish in front of a crowd of 72,500. Prior to this, the IFA Cup had been played at the then Jones' Road in 1901, but this was 12 years before the GAA took ownership. Negotiations took place for the NFL International Series's 2011 game to be held at Croke Park but the game was awarded to Wembley Stadium.

World record attendance

On 2 May 2009, Croke Park was the venue for a Heineken Cup rugby semi-final, in which Leinster defeated Munster 25–6. The attendance of 82,208 set a new world record attendance for a club rugby union game.^[35] This record stood until 31 March 2012 when it was surpassed by an English Premiership game between Harlequins and Saracens at Wembley Stadium which hosted a crowd of 83,761.This was beaten again in 2016 in the Top 14 final at the Nou Camp which hosted a crowd of 99,124

Skyline tour

A walkway, known under a sponsorship deal as Etihad Skyline Croke Park, opened on 1 June 2012.From 44 metres above the ground, it offers views of Dublin city and the surrounding area.The Olympic Torch was brought to the stadium and along the walkway on 6 June 2012.

GAA Hall of Fame

Statue of Michael Cusack outside the Croke Park GAA Museum

On 11 February 2013, the GAA opened the Hall of Fame section in the Croke Park museum. The foundation of the award scheme is the Teams of the Millennium the football team which was announced in 1999 and the hurling team in 2000 and all 30 players were inducted into the hall of fame along with Limerick hurler Eamonn Cregan and Offaly footballer Tony McTague who were chosen by a GAA sub-committee from the years 1970–74.New inductees will be chosen on an annual basis from the succeeding five-year intervals as well as from years preceding 1970. In April 2014, Kerry legend Mick O'Dwyer, Sligo footballer Micheál Kerins, along with hurlers Noel Skehan of Kilkenny and Pat McGrath of Waterford became the second group of former players to receive hall of fame awards.

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Original Coleraine Whisky Print-As supplied to the House of Commons!

€150.00

65cm x 48cm. Belfast Coleraine Whiskey( Robt A Taylor Distillers) framed advertising print, proudly displaying the various medals won by the company at trade fairs over the years.The original Coleraine distillery,which opened in 1820 was one of the two malt distilleries on the island of Ireland by then.It closed its doors in 1978 as part of a rationalisation process by its owner at the time, the mighty Bushmills.It was always a small distillery and has been later described as a "slightly haphazard" operation but still managed to acquire a prestigious contract to supply the House of Commons 1843 ,such was the quality and meticulous preparation of its malt, none of which was ever bottled under 10 years old.This magnificent original print proudly makes mention of its association with the Parliament in London-and also depicts the beautiful scenes of the Giants Causeway and the Salmon Leap,both near Coleraine.

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Original D’Arcys Old Irish Whiskey Advertising Print

€150.00

Newry Co Down 80cm x 57cm D'arcys of Newry Co Down were yet another example of a once thriving Irish whiskey distillery now sadly gone to the wayside despite the massive recent resurgence of the product.During one point in the late 1800s and early 1900s it seemed every town and village in Ireland had its own distillery as well as the obvious major commercial centres of Dublin,Belfast,Cork and Limerick.However that trend is now being reversed with the news this year that plans are afoot to reopen the old distillery in Newry and kick-start the rebirth of Matthew D'Arcy & Co .This charming print depicting a peaceful pastoral scene was used extensively by D'Arcys before its closure in the early part of the 20th century.

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James McAllister & Sons Ballymena Old Irish Whiskey Advert

€150.00

Ballyclare Co Antrim. 50cm x 67cm James McAllister & Sons,Ballymena was a distillery established in 1854 by an Antrim entrepreneur of the same name.McAllister was very innovative both in terms of developing his range of products and also in its marketing.Long before television, he used advertising from the use of mirrors displayed in pubs to posters like this particular one placed at prominent locations, in order to attract potential customers.Among his stable of whiskey brands, the most famous was "Clan Colla" which, unusually for a local distiller, was widely exported in the early 1900s to the US and the rest of the world.

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Boyds Irish Whiskey Advert

€150.00

Charming, original Boyds Whiskey print with beautiful antique frame.This Belfast distillery had connections with Samuel Boyd of Bushmills fame but sadly burned down during the 1940s.There are still some beautiful advertising prints such as this one depicting idyllic, rustic scenes such as people gathered around the fireside having sociable drinks and discussing the events of the day. Belfast Co Antrim 50cm x 64cm

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Classic old Print of Irish Horse Fair held at Ballyclare, Co Antrim

€150.00

Humorous and very sharp depiction of the last remaining horse Fair in the North of Ireland ,Ballyclare Co Antrim.The character depictions of this 19th century scene are very vivid and convey brilliantly the busy,raucous and exciting atmosphere of Fair Day back then when the horse was all important and the automobile had not yet been invented .A wonderful print . Ballyclare Co Antrim 50cm x 63cm

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