The Pub Mirror Emporium - The Irish Pub Emporium

Carling Black Label Mirror

€140.00

Nice Carling Black Label Mirror 50cm x 42cm Sneem Co Kerry Even though Carling originated in Canada,it’s popularity spread widely throughout the Commonwealth including Ireland .A famous advertising campaign “I bet he drinks Carling” contributed hugely to the brands market share . Carling Black Label is a Canadian brand of lagerdistributed by Carling Brewing Company. In several countries, it is also known as Carling Black Label, and in Sweden, it is known as Carling Premier. In the United Kingdom it is now known as just Carling.
History
Although its original focus was on ale, Carling has been brewing lager-style beers since the 1870s. In 1927, as part of an overall corporate re-branding effort under new president J. Innes Carling, the company renamed its already popular Black & White Lager to Black Label. Three years later, Carling was purchased by Toronto business tycoon E. P. Taylor, who merged the company into his Canadian Breweries Limited (CBL), which grew to be the world's largest brewing company, at least for a time. Under Taylor, Black Label was promoted as CBL's flagship brand and went on to become the world's first beer to be brewed on a mass international scale,becoming particularly popular in Commonwealth countries such as the United Kingdom, Australia, New Zealand and South Africa.
Canada
In response to a shift in popular taste away from ale, Carling added a three-storey lager plant to their main London, Ontario, brewery in 1877. Carling's Lager (later renamed Carling's Bavarian Stock Lager, and then Carling's Imperial Club Lager) was the company's first lager brand. Carling's Black & White Lager was introduced in the 1920s and later renamed Black Label Lager, in contrast to their recently launched Red Cap Ale. Due to its strength and price, the brand quickly became popular with the country's working class, perhaps most famously among the loggers and miners of Northern Ontario, where the brand gained a tough, blue-collar image. Around 1990, Black Label had an advertising campaign in Canada, which used the phrase "The Legend is Black."
United States

Brewing Corporation of America of Cleveland, Ohio in 1965. Home of Carling Black Label lager and Carling Red Cap Ale and former site the Peerless Motor Car Company

After the repeal of prohibition in 1933, the Peerless Motor Car Company, looking for a way to diversify in the poor car market of the depression, purchased the American rights to Carling's formulas, identifying labels, and trademarks. Technicians and brewmasters were sent from Canada to convert a Peerless plant in Cleveland, Ohio, into the Brewing Corporation of America. They first tried just brewing Carling's Red Cap Ale, but sales were too slow to maintain the brewery, and sales didn't climb until the introduction of Black Label lager. The philosophy behind Black Label was to have a high quality lager that was available nationwide but with a locally brewed budget price. The strategy worked, and the next several decades led to rapid growth and expansion for the brewery and the Carling Black Label brand. When Carling stopped producing Black Label to focus on a more profitable lager, they found their sales plummeting. Carling re-introduced Black Label with a beautiful blonde named Mabel, portrayed by Jeanne Goodspeed, with the slogan "Hey Mabel, Black Label!". The twenty-year marketing campaign cemented the name in the popular culture of America. In 1979, after several years of intense pressure from the larger American Brewers Miller and Anheuser-Busch, Carling-National was bought out by the Heileman Brewing Co. of La Crosse, Wisconsin. Carling and the Black Label brand are currently owned by the Molson Coors Brewing Company. Though no longer widely distributed in the U.S., Black Label remains the official beer of Beer Frisbee.
United Kingdom
Black Label was introduced to the United Kingdom in 1952. Originally, it was only available in bottles, but in 1965, The Hill Top in Sheffield became the first pub to pour Carling Black Label draughts.

A pint of Carling in a pub in Kettering, England

Carling Black Label sign on a club in Pontefract, West Yorkshire.

In the 1970s and 80s, Carling Black Label sales were driven to great heights, due partly to increased advertising support, in particular the classic "I bet he drinks" series of advertisements, and partly with the launch of Carling Black Label in cans. Cans were important to Carling's success as they helped open up the "take home" market.^[3] The "I bet he drinks" series of ads showed someone doing something cool, clever or difficult, and having a bystander say "I bet he drinks Carling Black Label". With the help of this advertising campaign, it became Britain's best-selling brand of beer in 1971. In the 1980s, many of the adverts featured comedians Mark Arden and Stephen Frost, also known as The Oblivion Boys, delivering the classic punchline. One of the advertisements in the series, Dambusters from 1989, was a parody of the 1955 film of the same name, and was ranked at number 12 on ITV's list of the "Best Ever Ads" in 2005, and at number 17 on Channel 4's list of the "100 Greatest TV Ads" in 2000.Campaign Live also ranked it at number 5 in their list of the "Top 10 Funniest TV Ads of All Time" in 2008. Carling has remained Britain's best selling beer since 1985. 'Black Label' has been dropped from the brand name and logo in Britain since 1997.
South Africa
In South Africa, Black Label began to take on a different tone with the anti-apartheid movement. This was partly due to the fact that, at 5.5%, it had more alcohol than the other brands of beer that generally had 5.0%, as noted in the popular advertising catch phrase "only hard working students deserve an extra 0.5 percent."

SABMiller variants of Black Label

Furthermore, the connotation of black to the racial issue became a point of pride to the native Africans. It used to be sold with the motto, "America's Lusty, Lively Beer", perhaps in reference to Canada, though it is seldom seen in the United States. The motto came from an older advertising campaign in the United States. Another famous Afrikaans slogan for Black Label in South Africa is, "Black Label sê die bybel", which means "The Bible says (one should drink) Black Label."

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Clan Campbell Scotch Whisky Mirror

€200.00

53cm x 53cm Belfast Clan Campbell whisky originated around 1937 when Forbes Macgregor & Company changed their name to S. Campbell & Son. A relative newcomer as far as blends go but none the less it is still an excellent quality blended whisky. The whisky takes it name from the Clan Campbell which is one of the most renowned clans, under its chief the Duke of Argyle. Clan Campbell whisky contains at least 30 percent malt of which the majority is Speyside malts with Aberlour being a major contributor. It is a very well rounded blend with pleasurable hints of the delightfully smooth aromatic Aberlour malt.

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Classic Cork Dry Gin Mirror

€140.00

This small but distinctive mirror advertises Ireland’s original gin manufacturer. Thanks to Gins recent renaissance, Corks very own variety has been joined by a number of new gin distilleries in most notably Dingle etc, 35cm x 25cm. Cork
Gin has moved on from it’s “mother’s ruin” image to become the drink of choice for the younger set.

Gin has a very mixed history. Traditionally the G&T has been the favoured tipple of middle-class Ireland, consumed in golf and yacht clubs throughout the country. More recently it has become very fashionable with a younger age-group as the base for exotic cocktails dreamed up by mixologists in trendy bars and night clubs. But historically it has a more dubious reputation, once known as “Mother’s Ruin”.

The man credited with inventing gin is 17th-century Dutch physician Franciscus Sylvius, although flavoured spirits had been used by monks as medical treatments for centuries before. Gin became popular first with Dutch soldiers, and then English mercenaries, seeking reassurance before battle, hence the phrase Dutch courage. It was brought back to England, but only really became popular under the reign of William of Orange. At that time, the British parliament passed laws permitting anyone to distil gin, at the same time increasing duties on French brandy. Gin rapidly became the binge drink of its day, with the infamous gin palaces of London serving the spirit, often in very crude form and at very cheap prices. It is estimated that there may have been 15,000 such establishments in London alone, famously celebrated in Hogarth’s engravings.
Cork Dry Gin is an Irish gin. First produced in Cork in the Watercourse Distillery circa 1793. Since 1975, Cork Dry Gin has been manufactured by Irish Distillers, a subsidiary of Pernod Ricard, at their Midleton Distillery. Cork Dry Gin is the largest selling gin brand in Ireland. Until recently, bottles of Cork Dry Gin still featured the name of the Cork Distilleries Company, which had purchased the Watercourse Distillery in 1867 and owned it until its subsequent merger with two other Irish distilleries to form Irish Distillers in 1966.

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Classic John Jameson’s Whiskey Mirror

Absolutely outstanding example of an 80 year old John Jameson & Co Whiskey Mirror,further embellished by a beautifully ornate gold frame which makes this piece a very noticeable showpiece item for your pub or home bar.These mirrors simply do not come on the market very much any more. John Jameson was originally a lawyer from Alloa in Scotland before he founded his eponymous distillery in Dublin in 1780.Prevoius to this he had made the wise move of marrying Margaret Haig (1753–1815) in 1768,one of the simple reasons being Margaret was the eldest daughter of John Haig, the famous whisky distiller in Scotland. John and Margaret had eight sons and eight daughters, a family of 16 children. Portraits of the couple by Sir Henry Raeburn are on display in the National Gallery of Ireland. John Jameson joined the Convivial Lodge No. 202, of the Dublin Freemasons on the 24^th June 1774 and in 1780, Irish whiskey distillation began at Bow Street. In 1805, he was joined by his son John Jameson II who took over the family business that year and for the next 41 years, John Jameson II built up the business before handing over to his son John Jameson the 3^rd in 1851. In 1901, the Company was formally incorporated as John Jameson and Son Ltd. Four of John Jameson’s sons followed his footsteps in distilling in Ireland, John Jameson II (1773 – 1851) at Bow Street, William and James Jameson at Marrowbone Lane in Dublin (where they partnered their Stein relations, calling their business Jameson and Stein, before settling on William Jameson & Co.). The fourth of Jameson's sons, Andrew, who had a small distillery at Enniscorthy, Co. Wexford, was the grandfather of Guglielmo Marconi, inventor of wireless telegraphy. Marconi’s mother was Annie Jameson, Andrew’s daughter. John Jameson’s eldest son, Robert took over his father’s legal business in Alloa. The Jamesons became the most important distilling family in Ireland, despite rivalry between the Bow Street and Marrowbone Lane distilleries. By the turn of the 19th century, it was the second largest producer in Ireland and one of the largest in the world, producing 1,000,000 gallons annually. Dublin at the time was the centre of world whiskey production. It was the second most popular spirit in the world after rum and internationally Jameson had by 1805 become the world's number one whiskey. Today, Jameson is the world's third largest single-distillery whiskey. Historical events, for a time, set the company back. The temperance movement in Ireland had an enormous impact domestically but the two key events that affected Jameson were the Irish War of Independence and subsequent trade war with the British which denied Jameson the export markets of the Commonwealth, and shortly thereafter, the introduction of prohibition in the United States. While Scottish brands could easily slip across the Canada–US border, Jameson was excluded from its biggest market for many years.

Historical pot still at the Jameson distillery in Cork

The introduction of column stills by the Scottish blenders in the mid-19th-century enabled increased production that the Irish, still making labour-intensive single pot still whiskey, could not compete with. There was a legal enquiry somewhere in 1908 to deal with the trade definition of whiskey. The Scottish producers won within some jurisdictions, and blends became recognised in the law of that jurisdiction as whiskey. The Irish in general, and Jameson in particular, continued with the traditional pot still production process for many years.In 1966 John Jameson merged with Cork Distillers and John Powers to form the Irish Distillers Group. In 1976, the Dublin whiskey distilleries of Jameson in Bow Street and in John's Lane were closed following the opening of a New Midleton Distillery by Irish Distillers outside Cork. The Midleton Distillery now produces much of the Irish whiskey sold in Ireland under the Jameson, Midleton, Powers, Redbreast, Spot and Paddy labels. The new facility adjoins the Old Midleton Distillery, the original home of the Paddy label, which is now home to the Jameson Experience Visitor Centre and the Irish Whiskey Academy. The Jameson brand was acquired by the French drinks conglomerate Pernod Ricard in 1988, when it bought Irish Distillers. The old Jameson Distillery in Bow Street near Smithfield in Dublin now serves as a museum which offers tours and tastings. The distillery, which is historical in nature and no longer produces whiskey on site, went through a $12.6 million renovation that was concluded in March 2016, and is now a focal part of Ireland's strategy to raise the number of whiskey tourists, which stood at 600,000 in 2017.Bow Street also now has a fully functioning Maturation Warehouse within its walls since the 2016 renovation. It is here that Jameson 18 Bow Street is finished before being bottled at Cask Strength. In 2008, The Local, an Irish pub in Minneapolis, sold 671 cases of Jameson (22 bottles a day),making it the largest server of Jameson's in the world – a title it maintained for four consecutive years.

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Classic Murphys Stout Mirror

€350.00

Really beautiful Murphys Stout Mirror with imagery of the Ladys Well Brewery and various awards won. Origins :Bandon Co Cork Dimensions : 80cm x 55xcm
JAMES J. MURPHY

Born on November 1825, James Jeremiah Murphy was the eldest son of fifteen children born to Jeremiah James Murphy and Catherine Bullen. James J. served his time in the family business interest and was also involved in the running of a local distillery in Cork. He sold his share in this distillery to fund his share of the set up costs of the brewery in 1856. James J. was the senior partner along with his four other brothers. It was James who guided to the brewery to success in its first forty years and he saw its output grow to 100,000 barrels before his death in 1897. James J. through his life had a keen interest in sport, rowing, sailing and GAA being foremost. He was a supporter of the Cork Harbour Rowing Club and the Royal Cork Yacht Club and the Cork County Board of the GAA. James J. philanthropic efforts were also well known in the city supporting hospitals, orphanages and general relief of distress in the city so much so on his death being described as a ‘prince in the charitable world’. It is James J. that epitomises the Murphy’s brand in stature and quality of character.

1854

OUR LADY’S WELL BREWERY

In 1854 James J. and his brothers purchased the buildings of the Cork foundling Hospital and on this site built the brewery. The brewery eventually became known as the Lady’s Well Brewery as it is situated adjacent to a famous ‘Holy Well’ and water source that had become a famous place of devotion during penal times.

1856

THE BEGINNING

James J. Murphy and his brothers found James J. Murphy & Co. and begin brewing.

1861

FROM STRENGTH TO STRENGTH

In 1861 the brewery produced 42,990 barrels and began to impose itself as one of the major breweries in the country.

1885

A FRIEND OF THE POOR, HURRAH

James J. was a much loved figure in Cork, a noted philanthropist and indeed hero of the entire city at one point. The ‘Hurrah for the hero’ song refers to James J’s heroic efforts to save the local economy from ruin in the year of 1885. The story behind this is that when the key bank for the region the ‘Munster Bank’ was close to ruin, which could have led to an economic disaster for the entire country and bankruptcy for thousands, James J. stepped in and led the venture to establish a new bank the ‘Munster and Leinster’, saving the Munster Bank depositors and creditors from financial loss and in some cases, ruin. His exploits in saving the bank, led to the writing of many a poem and song in his honour including ‘Hurrah for the man who’s a friend of the poor’, which would have been sung in pubs for many years afterwards.

1889

THE MALT HOUSE

In 1889 a Malt House for the brewery was built at a cost of 4,640 pounds and was ‘built and arranged on the newest principle and fitted throughout with the latest appliances known to modern science”. Today the Malthouse is one of the most famous Cork landmarks and continues to function as offices for Murphy’s.

1892

MURPHY’S GOLD

Murphy’s Stout wins the Gold medal at the Brewers and Allied Trades Exhibition in Dublin and again wins the supreme award when the exhibition is held in Manchester in 1895. These same medals feature on our Murphy’s packaging today. Murphy’s have continued it’s tradition of excellence in brewing winning Gold again at the Brewing Industry International awards in 2002 and also gaining medals in the subsequent two competitions.

1893

MURPHY’S FOR STRENGTH

Eugen Sandow the world famous ‘strongman’, endorses Murphy’s Stout: “From experience I can strongly recommend Messrs JJ Murphy’s Stout”. The famous Murphy’s image of Sandow lifting a horse was then created.

1906

THE JUBILEE

The Brewery celebrates its 50th anniversary. On Whit Monday the brewery workforce and their families are treated to an excursion by train to Killarney. Paddy Barrett the youngest of the workforce that day at 13 went on to become head porter for the brewery and could recall the day vividly 50 years later.

1913

SWIMMING IN STOUT

In the year of 1913 the No.5 Vat at ‘Lady’s Well’ Brewery burst and sent 23,000 galleons of porter flooding through the brewey and out on to Leitrim Street. The Cork Constitution, the local newspaper of the time wrote that “a worker had a most exciting experience and in the onrush of porter he had to swim in it for about 40 yards to save himself from asphyxiation”

1914

JOINING UP

The First World War marked an era of dramatic change both in the countries fortune and on a much smaller scale that of the Brewery’s. On the 13 August James J. Murphy and Co. joined the other members of the Cork Employers Federation in promising that ‘all constant employees volunteering to join any of his Majesties forces for active service in compliance with the call for help by the Government will be facilitated and their places given back to them at the end of the war’. Eighteen of the Brewery’s workers joined up including one sixteen year old. Ten never returned.

1915

THE FIRST LORRY IN IRELAND

James J. Murphy & Co. purchase the first petrol lorry in the country.

1920

THE BURNING OF CORK

On the 11-12th December the centre of Cork city was extensively damaged by fire including four of the company’s tied houses (Brewery owned establishments). The company was eventually compensated for its losses by the British government.

1921

MURPHY’S IN A BOTTLE

In 1921 James J. Murphy and Co. open a bottling plant and bottle their own stout. A foreman and four ‘boys’ were installed to run the operation and the product quickly won ‘good trade’.

1924

THE FIRST CAMPAIGNS

In 1924 the Murphy’s Brewery began to embrace advertising. In the decades prior to this the attitude had been somewhat negative with one director stating ‘We do not hope to thrive on pushing and puffing; our sole grounds for seeking popular favour is the excellence of our product’.

1940

WWII

In 1940 at the height of the London Blitz the Murphy’s auditing firm is completely destroyed. The war which had indirectly affected the firm in terms of shortages of fuel and materials now affected the brewery directly.

1953

LT. COL JOHN FITZJAMES

In 1953 the last direct descendant of James J. takes over Chairmanship of the firm. Affectionately known in the Brewery as the ‘Colonel’ he ran the company until 1981.

1961

THE IRON LUNG

Complete replacement of old wooden barrels to aluminium lined vessels (kegs) known as ‘Iron lungs’ draws to an end the era of ‘Coopers’ the tradesmen who built the wooden barrels on site in the Brewery for so many decades.

1979

MURPHY’S IN AMERICA

Murphy’s reaches Americans shores for the first time winning back many drinkers lost to emigration and a whole new generation of stout drinkers.

1985

MURPHY’S GOES INTERNATIONAL

Murphy’s Launched as a National and International Brand. Exports included UK, US and Canada. Introduction of the first 25cl long neck stout bottle.

1994

MURPHY’S OPEN

Murphy’s commence sponsorship of the hugely successful Murphy’s Irish Open Golf Championship culminating in Colm Montgomery’s ‘Monty’s’ famous third win at ‘Fota Island’ in 2002.

2005

MURPHY’S GOLD

Murphy’s wins Gold at the Brewing Industry International Awards a testament to it’s superior taste and quality. Indeed 2003 was the first of three successive wins in this competition.

2006

150 YEARS OF BREWING LEGEND

The Murphy Brewery celebrates 150 years of brewing from 1856 to 2006 going from strength to strength; the now legendary stout is sold in over 40 countries and recognised worldwide as superior stout. We hope James J. would be proud.

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Classic Murphys Stout Mirror

€250.00

Really beautiful Murphys Stout Mirror Cobh Co Cork 53 cm x 40cm
JAMES J. MURPHY

Born on November 1825, James Jeremiah Murphy was the eldest son of fifteen children born to Jeremiah James Murphy and Catherine Bullen. James J. served his time in the family business interest and was also involved in the running of a local distillery in Cork. He sold his share in this distillery to fund his share of the set up costs of the brewery in 1856. James J. was the senior partner along with his four other brothers. It was James who guided to the brewery to success in its first forty years and he saw its output grow to 100,000 barrels before his death in 1897. James J. through his life had a keen interest in sport, rowing, sailing and GAA being foremost. He was a supporter of the Cork Harbour Rowing Club and the Royal Cork Yacht Club and the Cork County Board of the GAA. James J. philanthropic efforts were also well known in the city supporting hospitals, orphanages and general relief of distress in the city so much so on his death being described as a ‘prince in the charitable world’. It is James J. that epitomises the Murphy’s brand in stature and quality of character.

1854

OUR LADY’S WELL BREWERY

In 1854 James J. and his brothers purchased the buildings of the Cork foundling Hospital and on this site built the brewery. The brewery eventually became known as the Lady’s Well Brewery as it is situated adjacent to a famous ‘Holy Well’ and water source that had become a famous place of devotion during penal times.

1856

THE BEGINNING

James J. Murphy and his brothers found James J. Murphy & Co. and begin brewing.

1861

FROM STRENGTH TO STRENGTH

In 1861 the brewery produced 42,990 barrels and began to impose itself as one of the major breweries in the country.

1885

A FRIEND OF THE POOR, HURRAH

James J. was a much loved figure in Cork, a noted philanthropist and indeed hero of the entire city at one point. The ‘Hurrah for the hero’ song refers to James J’s heroic efforts to save the local economy from ruin in the year of 1885. The story behind this is that when the key bank for the region the ‘Munster Bank’ was close to ruin, which could have led to an economic disaster for the entire country and bankruptcy for thousands, James J. stepped in and led the venture to establish a new bank the ‘Munster and Leinster’, saving the Munster Bank depositors and creditors from financial loss and in some cases, ruin. His exploits in saving the bank, led to the writing of many a poem and song in his honour including ‘Hurrah for the man who’s a friend of the poor’, which would have been sung in pubs for many years afterwards.

1889

THE MALT HOUSE

In 1889 a Malt House for the brewery was built at a cost of 4,640 pounds and was ‘built and arranged on the newest principle and fitted throughout with the latest appliances known to modern science”. Today the Malthouse is one of the most famous Cork landmarks and continues to function as offices for Murphy’s.

1892

MURPHY’S GOLD

Murphy’s Stout wins the Gold medal at the Brewers and Allied Trades Exhibition in Dublin and again wins the supreme award when the exhibition is held in Manchester in 1895. These same medals feature on our Murphy’s packaging today. Murphy’s have continued it’s tradition of excellence in brewing winning Gold again at the Brewing Industry International awards in 2002 and also gaining medals in the subsequent two competitions.

1893

MURPHY’S FOR STRENGTH

Eugen Sandow the world famous ‘strongman’, endorses Murphy’s Stout: “From experience I can strongly recommend Messrs JJ Murphy’s Stout”. The famous Murphy’s image of Sandow lifting a horse was then created.

1906

THE JUBILEE

The Brewery celebrates its 50th anniversary. On Whit Monday the brewery workforce and their families are treated to an excursion by train to Killarney. Paddy Barrett the youngest of the workforce that day at 13 went on to become head porter for the brewery and could recall the day vividly 50 years later.

1913

SWIMMING IN STOUT

In the year of 1913 the No.5 Vat at ‘Lady’s Well’ Brewery burst and sent 23,000 galleons of porter flooding through the brewey and out on to Leitrim Street. The Cork Constitution, the local newspaper of the time wrote that “a worker had a most exciting experience and in the onrush of porter he had to swim in it for about 40 yards to save himself from asphyxiation”

1914

JOINING UP

The First World War marked an era of dramatic change both in the countries fortune and on a much smaller scale that of the Brewery’s. On the 13 August James J. Murphy and Co. joined the other members of the Cork Employers Federation in promising that ‘all constant employees volunteering to join any of his Majesties forces for active service in compliance with the call for help by the Government will be facilitated and their places given back to them at the end of the war’. Eighteen of the Brewery’s workers joined up including one sixteen year old. Ten never returned.

1915

THE FIRST LORRY IN IRELAND

James J. Murphy & Co. purchase the first petrol lorry in the country.

1920

THE BURNING OF CORK

On the 11-12th December the centre of Cork city was extensively damaged by fire including four of the company’s tied houses (Brewery owned establishments). The company was eventually compensated for its losses by the British government.

1921

MURPHY’S IN A BOTTLE

In 1921 James J. Murphy and Co. open a bottling plant and bottle their own stout. A foreman and four ‘boys’ were installed to run the operation and the product quickly won ‘good trade’.

1924

THE FIRST CAMPAIGNS

In 1924 the Murphy’s Brewery began to embrace advertising. In the decades prior to this the attitude had been somewhat negative with one director stating ‘We do not hope to thrive on pushing and puffing; our sole grounds for seeking popular favour is the excellence of our product’.

1940

WWII

In 1940 at the height of the London Blitz the Murphy’s auditing firm is completely destroyed. The war which had indirectly affected the firm in terms of shortages of fuel and materials now affected the brewery directly.

1953

LT. COL JOHN FITZJAMES

In 1953 the last direct descendant of James J. takes over Chairmanship of the firm. Affectionately known in the Brewery as the ‘Colonel’ he ran the company until 1981.

1961

THE IRON LUNG

Complete replacement of old wooden barrels to aluminium lined vessels (kegs) known as ‘Iron lungs’ draws to an end the era of ‘Coopers’ the tradesmen who built the wooden barrels on site in the Brewery for so many decades.

1979

MURPHY’S IN AMERICA

Murphy’s reaches Americans shores for the first time winning back many drinkers lost to emigration and a whole new generation of stout drinkers.

1985

MURPHY’S GOES INTERNATIONAL

Murphy’s Launched as a National and International Brand. Exports included UK, US and Canada. Introduction of the first 25cl long neck stout bottle.

1994

MURPHY’S OPEN

Murphy’s commence sponsorship of the hugely successful Murphy’s Irish Open Golf Championship culminating in Colm Montgomery’s ‘Monty’s’ famous third win at ‘Fota Island’ in 2002.

2005

MURPHY’S GOLD

Murphy’s wins Gold at the Brewing Industry International Awards a testament to it’s superior taste and quality. Indeed 2003 was the first of three successive wins in this competition.

2006

150 YEARS OF BREWING LEGEND

The Murphy Brewery celebrates 150 years of brewing from 1856 to 2006 going from strength to strength; the now legendary stout is sold in over 40 countries and recognised worldwide as superior stout. We hope James J. would be proud.

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Classic Smithwick’s Ale Mirror

50cm x 65cm Artane Dublin Classic Smithwicks Ale Advertising Showcard-(1960s era)-Brewed in Ireland.Please contact us directly at irishpubemporium@gmail.com for pricing and shipment quotation. The old Smithwicks brewery is on the site of a Franciscan abbey, where monks had brewed ale since the 14th century, and ruins of the original abbey still remain on its grounds. The old brewery has since been renovated and now hosts "The Smithwick's Experience Kilkenny" visitor attraction and centre.At the time of its closure, it was Ireland's oldest operating brewery. John Smithwick was an orphan who had settled in Kilkenny. Shortly after his arrival, Smithwick went into the brewing business with Richard Cole on a piece of land that Cole had leased from the Duke of Ormond in 1705. Five years later, John Smithwick became the owner of the land. The brewery stayed small, servicing a loyal local following while John Smithwick diversified. Following John Smithwick's death, the brewery temporarily fell out of family hands. John Smithwick's great grandson, Edmond bought the brewery land back freehold and worked to reshape its future. Edmond concentrated on discovering new markets and successfully building export trade. Drinkers in England, Scotland and Wales developed a taste for Smithwick's brews and output increased fivefold. As a result of substantial contributions made to St Mary's Cathedral, Edmond became great friends with Irish liberal Daniel O'Connell, who later became godfather to one of his sons. Edmond Smithwick became well known and respected by the people of Kilkenny who elected him town mayor four times. In 1800, export sales began to fall and the brewing industry encountered difficulty. To combat this, the Smithwick family increased production in their maltings, began selling mineral water and delivered butter with the ale from the back of their drays.By 1900, output was at an all-time low and the then owner James Smithwick was advised by auditors to shut the doors of the brewery. Instead, James reduced the range of beers they produced and set out to find new markets. He secured military contracts and soon after saw output increase again. James' son, Walter, took control in 1930 and steered the brewery to success through the hardships of both World War II and increasingly challenging weather conditions.By January 1950, Smithwick's was exporting ale to Boston.Smithwick's was purchased from Walter Smithwick in 1965 by Guinness and is now, along with Guinness, part of Diageo. Together, Guinness & Co. and Smithwick's developed and launched Smithwick's Draught Ale in 1966. By 1979, half a million barrels were sold each year.In 1980, Smithwick's began exporting to France. In 1993, Smithwick's Draught became Canada's leading imported ale.By 2010, Smithwick's continued to be brewed in Dundalk and Kilkenny with tankers sent to Dublin to be kegged for the on trade market. Cans and bottles were packaged by IBC in Belfast.Production in the Kilkenny brewery finished on 31 December 2013 and Smithwicks brands are now produced in the Diageo St.James' Gate brewery in Dublin.The original Kilkenny site was sold to Kilkenny County Council, with a small portion of the site dedicated to the opening of a visitor's centre, the "Smithwick's Experience Kilkenny".

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Classic Tullamore Dew Mirror

€350.00

Beautifully and ornately framed small Tullamore Dew Mirror. 45cm x 35cm x 7cm Tullamore Co Offaly Tullamore D.E.W. is a brand of Irish whiskey produced by William Grant & Sons. It is the second largest selling brand of Irish whiskey globally, with sales of over 950,000 cases per annum as of 2015.The whiskey was originally produced in the Tullamore, County Offaly, Ireland, at the old Tullamore Distillery which was established in 1829. Its name is derived from the initials of Daniel E. Williams (D.E.W.), a general manager and later owner of the original distillery. In 1954, the original distillery closed down, and with stocks of whiskey running low, the brand was sold to John Powers & Son, another Irish distiller in the 1960s, with production transferred to the Midleton Distillery, County Cork in the 1970s following a merger of three major Irish distillers.In 2010, the brand was purchased by William Grant & Sons, who constructed a new distillery on the outskirts of Tullamore. The new distillery opened in 2014, bringing production of the whiskey back to the town after a break of sixty years.

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Classic Tullamore Dew Whiskey Mirror

€200.00

A very attractive mirror depicting the famous Tullamore Dew Irish Wolfhounds and the slogan “Give every man his Dew”. 55cm x 40cm. Tullamore Co Offaly Tullamore D.E.W. is a brand of Irish whiskey produced by William Grant & Sons. It is the second largest selling brand of Irish whiskey globally, with sales of over 950,000 cases per annum as of 2015.The whiskey was originally produced in the Tullamore, County Offaly, Ireland, at the old Tullamore Distillery which was established in 1829. Its name is derived from the initials of Daniel E. Williams (D.E.W.), a general manager and later owner of the original distillery. In 1954, the original distillery closed down, and with stocks of whiskey running low, the brand was sold to John Powers & Son, another Irish distiller in the 1960s, with production transferred to the Midleton Distillery, County Cork in the 1970s following a merger of three major Irish distillers.In 2010, the brand was purchased by William Grant & Sons, who constructed a new distillery on the outskirts of Tullamore. The new distillery opened in 2014, bringing production of the whiskey back to the town after a break of sixty years.

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Classy medium sized Guinness Mirror

€550.00

Really nice ,medium sized Guinness mirror in original antique frame. 52cm x 61cm Terenure Dublin Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain. Arthur Guinness started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading.^[12] The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.

The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.

The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO₂, giving a “creamier” and “smoother” consistency over a sharper and traditional CO₂ taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.

Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”

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Cork Distilleries Whisky Ltd Vintage Advert

€150.00

Classic Cork Distilleries Whisky Ltd advert Origins: Bandon Co Cork Dimensions : 44cm x 53cm

Introduced 1879, renamed as Paddy in 1912

Paddy is a brand of blended Irish whiskey produced by Irish Distillers, at the Midleton distillery in County Cork, on behalf of Sazerac, a privately held American company. Irish distillers owned the brand until its sale to Sazerac in 2016. As of 2016, Paddy is the fourth largest selling Irish whiskey in the WorldHistory The Cork Distilleries Company was founded in 1867 to merge four existing distilleries in Cork city (the North Mall, the Green, Watercourse Road, and Daly's) under the control of one group.A fifth distillery, the Midleton distillery, joined the group soon after in 1868. In 1882, the company hired a young Corkman called Paddy Flaherty as a salesman. Flaherty travelled the pubs of Cork marketing the company's unwieldy named "Cork Distilleries Company Old Irish Whiskey".His sales techniques (which including free rounds of drinks for customers) were so good, that when publicans ran low on stock they would write the distillery to reorder cases of "Paddy Flaherty's whiskey". In 1912, with his name having become synonymous with the whiskey, the distillery officially renamed the whiskey Paddy Irish Whiskey in his honour. In 1920s and 1930s in Ireland, whiskey was sold in casks from the distillery to wholesalers, who would in turn sell it on to publicans.To prevent fluctuations in quality due to middlemen diluting their casks, Cork Distilleries Company decided to bottle their own whiskey known as Paddy, becoming one of the first to do so. In 1988, following an unsolicited takeover offer by Grand Metropolitan, Irish Distillers approached Pernod Ricard and subsequently became a subsidiary of the French drinks conglomerate, following a friendly takeover bid. In 2016, Pernod Ricard sold the Paddy brand to Sazerac, a privately held American firm for an undisclosed fee. Pernod Ricard stated that the sale was in order "simplify" their portfolio, and allow for more targeted investment in their other Irish whiskey brands, such as Jameson and Powers. At the time of the sale, Paddy was the fourth largest selling Irish whiskey brand in the world, with sales of 200,000 9-litre cases per annum, across 28 countries worldwide. Paddy whiskey is distilled three times and matured in oak casks for up to seven years.Compared with other Irish whiskeys, Paddy has a comparatively low pot still content and a high malt content in its blend. Jim Murray, author of the Whiskey bible, has rated Paddy as "one of the softest of all Ireland's whiskeys".

Origin:Co Tipperary Dimensions :25cm x 30cm

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Cutty 12 Blended Scots Whisky Mirror

€200.00

Excellent example of a Cutty Sark Scotch Whisky Mirror featuring the brands distinctive trademark-the clipper ship 'Cutty Sark'. Cutty Sark is a range of blended Scotch whisky produced by La Martiniquaise. The whisky was created on 23 March 1923 as a product of Berry Bros. & Rudd, with the home of the blend considered to be at The Glenrothes distillery in the Speyside region of Scotland. The name comes from the River Clyde–built clipper ship Cutty Sark, whose name came from the Scots language term "cutty-sark", the short shirt [skirt] prominently mentioned in the famous poem by Robert Burns, "Tam o' Shanter". The drawing of the clipper ship Cutty Sark on the label of the whisky bottles is a work of the Swedishartist Carl Georg August Wallin. He was a mariner painter, and this is probably his most famous ship painting. This drawing has been on the whisky bottles since 1955. The Tall Ships' Races for large sailing ships were originally known as The Cutty Sark Tall Ships' Races, under the terms of sponsorship by the whisky brand.

US distribution
Cutty Sark was originally distributed in the United States by Buckingham Co.,which was acquired by Allied Lyons (later Allied Domecq) in 1989.Skyy Spirits bought the distribution rights from Allied Domeq in 1999.After Edrington acquired the brand, it switched US distribution from Skyy to Rémy Cointreau USA. Edrington launched its own distribution unit in the US in 2014.
Bottlings
The most popular member of the range, Cutty Sark Original Scots Whisky, is sold in a distinctive green bottle with a yellow label. The range also includes other blends, and premium blends, currently identified by the age of the youngest whisky in the blending
Reviews
Cutty Sark has received modest reviews from international spirit ratings organisations. In 2008, 2009, and 2011 for example, the San Francisco World Spirits Competition awarded the Cutty Sark blended scotch bronze and silver medals. The Beverage Testing Institute gave Cutty Sark modest scores of 85 and 87 in 2008 and 2011, respectively.
Cutty Sark in modern fiction
Billie, one of the go go dancers from the film Faster, Pussycat! Kill! Kill! by Russ Meyer gets drunk with a bottle of Cutty Sark during lunch at the California desert. Cutty Sark makes an appearance in many novels by Haruki Murakami, most notably The Wind Up Bird Chronicle, 1Q84, and Colorless Tsukuru Tazaki and His Years of Pilgrimage. It is a character's favourite drink in the 1978 novel The Human Factor by Graham Greene. Cutty Sark is one time favourite drink of Clive Cussler's hero Dirk Pitt and also of Cussler himself, who is featured as a bit character in most of his novels. A bottle of Cutty Sark vintage 1985 is mentioned to be worth a fortune in science fiction novel Lies, Inc. by Philip K. Dick. In Yukio Mishima's 1971 novel The Decay of the Angel, Cutty Sark is the whiskey of choice for Honda, the main character. James Hadley Chase refers to Cutty Sark in several of his crime novels. In the second part of the 2009 novel Invisible by Paul Auster, the protagonist Adam Walker serves Cutty Sark on ice to his sister Gwyn, just before supposedly seducing her. Cutty Sark is often referenced by the main character in Thomas Sherry's novel, Deep Winter. Rick Drummond keeps a bottle at hand for very special occasions. Other characters immediately recognise how valuable the bottle is when supplies soon become scarce. In Stephen King's short story "The Man Who Would Not Shake Hands", published in his collection of short stories Skeleton Crew, the narrator and his friends drink Cutty Sark as they play poker. Cutty Sark featured in the film Pawn Sacrifice (starring Tobey Maguire as Bobby Fischer and Liev Schreiber as Boris Spassky). In the film The Associate, Whoopi Goldberg plays character Laurel Ayres who has to quickly create a fictional white man's name. She is inspired by a bottle of Cutty Sark and uses the name Robert S. Cutty. Cutty Sark is featured in the film Green Book, in which the character Don Shirley, played by Mahershala Ali, requires that his driver/bodyguard, Tony "Lip" Vallelonga, played by Viggo Mortensen, makes sure that a bottle of Cutty Sark is made available daily in his sleeping quarters. Don is seen frequently taking a drink from this bottle. Cutty Sark is the mentioned in Gary Paulsen's young adult novel, The Crossing, which tells the story of an alcoholic sergeant who helps a young boy immigrate to El Paso. Cutty Sark also features in the film Goodfellas as cases of it are transported from the back of a truck into a restaurant. Joe Pesci orders a Cutty and water from Spider while playing cards just before shooting Spider in the foot. Joe Grivasi orders "Two Cuttys neat with water backs" for he and James Caan in the film Hide in Plain Sight. Cutty Sark is drunk in It's Always Sunny in Philadelphia Season 2 episode "The Gang Runs for Office". "Cutty Sark" is the title of a long section of Hart Crane's poem sequence "The Bridge". In the poem the poet drinks whiskey with a sailor and traveler at a bar in Manhattan, then walks home across Brooklyn Bridge. In the 2007 film Gone Baby Gone, at 1:22:58 during a scene titled by Miramax as "Bressant's Last Stand", Patrick Kenzie (Casey Affleck) and Angie Gennaro (Michelle Monaghan) are interrogating Lionel McCready (Titus Welliver) at the bar Murphy's Law in Boston. When the interrogation becomes heated, Lionel (Welliver), slams his fist down on the table at which he is sitting and demands service; to the responding waitress he asks of "three shots of Cutty and a tallboy". Cutty 12 makes an appearance in Mad Men season 7, Episode 2 "A Day's Work" when Pete pours a glass after a phone call. Cutty Sark features throughout the 2018 film Green Book where the lead character Don Shirley requests a bottle to be in his room every night. Mayans MC, S2 Ep8, TV show, "a 5th of Cutty" mentioned by main FBI agent Proctor, as his dad's drink of choice. Psych S3 Ep.4, "The Greatest Adventure in the History of Basic Cable" Uncle Jack states "It's a long story; a one-legged woman, bottle of Cutty Sark." Trying to explain why a piece of his treasure map is missing. Cutty Sark was the name of writer Elena Passarello's family cat Origins;Co Clare Dimensions : 50cm x 40cm

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D.W.D Finest Whisky in the World Sold Here Advert (Dublin Whisky Distillery Co)

€250.00

Vintage D.W.D advertising print. Origins :Dublin Dimensions : 56cm x 44cm
History of the DWD Whiskey Distillery

The Dublin Whiskey Distillery Co Rebirth & Redemption
Ireland’s history of whiskey distilling runs long and deep. The word ‘whiskey’ comes from the Gaelic, “uisce beatha”, meaning “water of life”, and Irish whiskey is one of the earliest known distilled beverages in the world, believed to have originated when Irish monks brought the technique of distilling perfumes back to Ireland around 1000 AD. Ever resourceful, the Irish modified this craft to create the wonderful spirit that endures to this day. But Irish whiskey’s most recent past reveals an extraordinary tale of subterfuge and intrigue that belies this golden spirit. The mercurial craft of whiskey making has lost none of its ethereal mystique and remains indelibly woven with what it means to be Irish. It has oiled a rich and eclectic culture that has reached far beyond our island shores. Yet the ‘light music’ appreciated by Joyce hides a dramatic tale of endurance and fortitude that has demanded so much from its leading protagonists. Neither war, nor famine or draconian law, be it home-grown or foreign made, or the shifting sands of empires and nations, or the shallow trends of libatious fashion could halt this most resolute and enduring spirit.

The founder and Master Distiller of the Dublin Whiskey Distillery Company
John Brannick, founder and master distiller of the Dublin Whiskey Distillery Company, was born into a renowned family of Irish whiskey-makers. His father Patrick and his uncles were all established distillers with Sir John Power of “Powers Irish Whiskey” fame, and in time both John and his younger brother Patrick Jr would follow in their father’s footsteps. Like all the great Irish distillers of the 19th century, the Brannick family used traditional “Pot Still” distillation, the simplest and oldest form of distillation, the principles of which have remained unchanged to this day. First, a whiskey “mash” comprised of water and grain is prepared. Yeast is added, causing fermentation, which creates alcohol in a solution known as “distiller’s beer” or “wash”. The “wash” is placed into a round bottomed copper kettle or “Pot Still” and heated to a temperature above the boiling point of alcohol but below that of water. The alcohol evaporates, leaving the water behind, and the vapour rises into a tube where it cools and condenses back into spirit. However, not all spirit is created equal. The early evaporations and the last evaporations, known as “heads” and “tails,” contain impurities, so it is the “heart” or mid part of the distillation process that the distiller seeks. The essence of distillation is timing, knowing when to “cut” between the head, heart and tail and retain only the best spirit. It was this time-honoured process that the young John Brannick learned from his father and uncles, a method to which he faithfully adhered and a skill which he perfected throughout his life. 1845 was a significant year for John Brannick when, at the age of 15, he began his formal apprenticeship at the John’s Lane Distillery. The Powers Distillery was one of the great distilleries of Dublin and young John’s experiences there instilled in him a lifelong passion for the fine art of whiskey-making. At the time, Ireland was an impoverished country with little or no industry. Distilleries constituted a rare exception and they, their owners and employees enjoyed significant status in their communities.
The young John Brannick soon demonstrated a natural flair for the craft of whiskey-making. These early years, working within the hallowed halls of the John’s Lane Distillery, laid the foundations for his later exploits within the industry. It wasn’t long before the other great distilleries took note of his growing reputation and in 1852 George Roe & Sons enticed Brannick to join the House of George Roe & Co with the promise that he would some day become a Master Distiller.After nearly 20 years of perfecting his craft with the House of Roe, Brannick had reached the illustrious position of Master Distiller. His reputation amongst the great distilleries of Dublin was now firmly established, but his ambitions didn’t end there. Brannick had long harboured a burning desire to build the finest distillery in the world, and in 1870, having secured the necessary backing, he resigned his position and struck out on his own, establishing the Dublin Whiskey Distillery Company Limited. DWD.For the next two years Brannick worked on a revolutionary design for his distillery. A site was chosen, less than a mile north of Dublin’s city centre, on the banks of the River Tolka, and construction started on 22 July 1872 Exactly one year later, distillation began with the preparation of the first ever DWD wash. Meanwhile, with work on the great distillery underway, Brannick finally fulfilled another long-standing promise and married his sweetheart Mary Hayes on 26 January 1873.

Aeneas Coffey Inventor of the Continuous “Patent Coffee Still”
In the year in which John Brannick was born, Aeneas Coffey was granted patent #5974 for his design of a two column continuous still or “Patent Still”. The Patent Still represented a revolution in spirit distillation, eliminating the need for multi-distillation using traditional “Pot Stills” and producing a lighter spirit with a higher proof at a fraction of the cost. However, it was shunned by the great Dublin distilleries, who considered the whiskey produced to be bland and tasteless in comparison with their world-famous “Pot Still” creations. They may have also considered the arrival of the Patent Still a direct challenge to their profession, an early form of automation attempting to replace the distiller’s art and skill. Many years later John Brannick, who went on to become one of the great masters of Pot Still whiskey, would reflect on the irony that the year of his birth marked the establishment of the Patent Still, the nemesis of his life’s work

The DWD Legacy is Reborn
Two old friends meet amid the bustle of the city and retire to the Palace Bar on Fleet Street to remember old times. By chance, one of them notices a bottle – a very old, unopened whiskey bottle with a mysterious, faded label – sitting in a glass case behind the bar. A relic of lost times. ‘What is that?’ he asks the barman. With this simple question, not one but two journeys began: a journey back in time into the extraordinary story of the “Finest Whiskey in the World”, a story of one man’s vision, gloriously realised, crushed by history and destroyed in a very Irish betrayal. And a journey into the future, the future of a once-great distillery, dismantled, neglected and forgotten. Until now. After 75 long years, DWD is back. Today’s DWD is not a copy of the past: a simple reproduction for nostalgia’s sake. Since the distillery closed its doors in 1941 the world has moved on and advances in the art of distilling cannot be ignored. But some values are timeless and remain as cherished and respected as they did when John Brannick laid the cornerstone of his great distillery in theglorious summer of 1872: real character, brave resolve and a true sense of belonging. Today’s DWD is the natural heir of its noble ancestor, a modern whiskey that draws on the wisdom of the past. And this is only the beginning of the DWD revival. In time, Brannick’s great house will be rebuilt, his achievements rivalled and perhaps even surpassed. But for now let us raise a glass to the return of the “Finest Whiskey in the World”, and look forward to the glories yet to come.

The Finest Whiskey in The World
Today, Irish whiskey is regulated and controlled both by international law and the Irish Whiskey Association. The definition of Irish whiskey and the method of production is globally agreed and enforced to ensure industry standards are protected and maintained at all times. However, back in 1880 no such legal definitions existed, and the global success of the industry began to attract the attention of disreputable characters intent on passing off various spirits and concoctions as ‘Irish whiskey’. The problem was made worse by the great distilleries of Dublin, which were content to leave bottling and branding to merchants and bonders. This laissez-faire attitude enabled unscrupulous dealers to import cheap Scotch and pass it off as highly desirable Irish whiskey. True to form, John Brannick was one of the first to recognise the danger and take steps to protect both his whiskey and his customers from counterfeit products. In 1880 he introduced the famous DWD Post Still logo to identify and market the DWD brand. He controlled its use tightly, working only with trusted merchants and bonders to ensure the DWD brand was respected and admired as the “Finest Whiskey in the World”.
“The extraordinary story of the ‘Finest Whiskey in the World’, a tale of one man’s vision, gloriously realised, only to be crushed by history and destroyed in a very Irish betrayal.” Tomas – DWD Brand Ambassador

THE GREATEST ACCOLADE
In 1887 Brannick’s achievements and DWD’s greatness were formally recognized by two seminal publications: The Whisky Distilleries of the United Kingdom by Alfred Barnard and The Industries of Dublin by Spencer Blackett. Barnard’s work has been described as the most important book ever written on whiskey. It was Barnard who first recognised DWD as one of the six “Great Distilleries of Dublin City” by inspecting the distillery in the summer of 1886. Barnard described DWD as “the most modern of the distilleries in Dublin, handsomely designed and of great ornamentation, it rears its head proud and at a distance looks like a monument built to commemorate the virtues of some dead hero.” Barnard also acknowledged “that a mastermind and skilled hand had planned this great work.”
The Six Great Distilleries Of Dublin City
During the 19th and early 20th centuries, Irish whiskey was the most prestigious whiskey industry in the world. At the heart of this industry stood Dublin, its whiskey recognised the world over as the finest expression of the art and now, with the acclaim of Alfred Barnard and other connoisseurs, DWD assumed its rightful place among the “Great Distilleries of Dublin City”, an exclusive club that brought together the six great masters of Irish whiskey: John Jameson & Co, William Jameson & Co, Sir John Power & Sons, George Roe & Sons, The Phoenix Park Distillery and, of course, the Dublin Whiskey Distillery.

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Dewar’s Scotch Whisky Mirror

€100.00

e famed brand, Dewar’s was established in 1846 by John Dewar Sr as a wine and spirits merchant on Perth High Street. John sold blended whisky with his own name on the bottles, a rare thing at the time and it was not long before he was supplying bars and hotels throughout Scotland with his product. John’s son, John Alexander Dewar, joined the business in 1871, becoming a partner eight years later. John Alexander inherited the business following his father’s death in 1880. Thomas ‘Tommy’ Dewar joined the business in 1884 and the brand was quickly expanded, starting with a serious introduction to the London market. Dewar’s was introduced to the American market in style, for in 1891 their whisky was delivered to the White House when Andrew Carnegie ordered a keg for President Benjamin Harrison. The President was later criticized for not supporting American products. The American subsequent demand was impressive. In 1893, Queen Victoria bestowed a Royal Warrant, indeed Dewar’s has received a Royal Warrant from every British monarch since. The regal involvement continued for in 1902, Tommy Dewar was knighted by King Edward VI. Today, Dewar’s own five distilleries, including Aberfeldy which the company built in 1896. The company also have a range of popular blends including Dewar’s White Label, an amalgam of around forty single malt Scotch whiskies. Origins:Co Louth Dimensions:33cm x 25cm

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Dunvilles Irish Whiskey Mirror

€120.00

Nice little reproduced Dunvilles mirror. 40cm x 20cm Dunville & Co. was a tea and spirits merchant company, based in Belfast, County Antrim. The company initially gained success as an Irish whiskey blender, but later produced and marketed its own whiskey, having constructed its own distillery. The company was founded by John Dumvill who joined William Napier of Napier & Co. The spelling of Dumvill was changed to Dunville and in 1825 the company name became Dunville & Co. In 1837, Dunville began producing its most popular whisky Dunville's VR. Dunville's was the main brand name of Dunville & Co, and was used in advertisements, on pub windows and pub mirrors such as the beautiful example featured here on the irishpubemporium.com and on whisky dispensers, water jugs, trays, match strikers, ash trays and playing cards.Although Dunville & Co was established and based in Ireland, before the Partition of Ireland, and Irish whiskey is normally spelt with an 'e' in 'whiskey', Dunville's Whisky was always spelt without an 'e' in 'Whisky'.In 2013, almost 80 years after the last Dunville's was distilled, the Echlinville Distillery revived the Dunville's brand, and began distilling at their facility in the Ards Peninsula. Previously they had purchased spirits from other distillers and aged it themselves. Dunville's VR Old Irish Whiskey and Dunville's Three Crowns Irish Whiskey from The Echlinville Distillery came on the market in 2016.

Having gained success as a whiskey blender, Dunville & Co. constructed their own distillery, the Royal Irish Distilleries, on the edge of Belfast in 1869. When built, the distillery occupied an impressive four-storey red-brick building, and was amongst the most modern in Ireland.With production from five pot stills, and later a Coffey still, at its peak the distillery had a capacity of over 2.5 million gallons per annum, making it amongst the largest in the country.Much of the distillery's output was used in the company's whiskey blends, Dunville's VR and Dunville's Three Crowns. Although, like other Irish distilleries, Prohibition caused Dunville to lose access to the important American market, Dunville ended the 1920s in good financial health. However, when the last heir and chairman of Dunville, Robert Lambart Dunville, died in 1931, the company began to flounder, and left to its directors, in 1936 Dunville & Co. was liquidated. Incredibly, and almost uniquely amongst the Irish distilleries that closed in the 20th century, liquidation was not forced upon the firm, as Dunville was actually still profitable when it was wound up.The main brand name of Dunville & Co. was used in advertisements, on pub windows and pub mirrors, and on whisky dispensers, water jugs, trays, match strikers, ash trays and playing cards. Although Dunville & Co was established and based in Ireland, before the Partition of Ireland, and Irish whiskey is normally spelt with an 'e' in 'whiskey', Dunville's Whisky was always spelt without an 'e' in 'Whisky'. In 2013, almost 80 years after the last Dunville's was distilled, the Echlinville Distillery revived the Dunville's brand, and began distilling at their facility in the Ards Peninsula. Previously they had purchased spirits from other distillers and aged it themselves. Dunville's VR Old Irish Whiskey and Dunville's Three Crowns Irish Whiskey from The Echlinville Distillery came on the market in 2016.

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