• Corbetts Liqueur Irish Whiskey is a long defunct brand that was distilled in Coleraine Co Antrim.This delightful and quaint advert depicts the thrills and spills of a hard  days hunting which was inevitably punctuated by plenty of swigs from whiskey containing hip flasks. 45cm x 55cm  Ballymena Co Antrim
  • Another beautiful example of the joint Tourism-Irish whiskey adverts Jameson ran in the 1950s and  1960s,depicting a romantic vision of the "Auld country",its scenic sights and the promise of a glass of Jameson to celebrate a days sightseeing. 60cm x 80cm.    Athboy Co Meath John Jameson was originally a lawyer from Alloa in Scotland before he founded his eponymous distillery in Dublin in 1780.Prevoius to this he had made the wise move of marrying Margaret Haig (1753–1815) in 1768,one of the simple reasons being Margaret was the eldest daughter of John Haig, the famous whisky distiller in Scotland. John and Margaret had eight sons and eight daughters, a family of 16 children. Portraits of the couple by Sir Henry Raeburn are on display in the National Gallery of Ireland. John Jameson joined the Convivial Lodge No. 202, of the Dublin Freemasons on the 24th June 1774 and in 1780, Irish whiskey distillation began at Bow Street. In 1805, he was joined by his son John Jameson II who took over the family business that year and for the next 41 years, John Jameson II built up the business before handing over to his son John Jameson the 3rd in 1851. In 1901, the Company was formally incorporated as John Jameson and Son Ltd. Four of John Jameson’s sons followed his footsteps in distilling in Ireland, John Jameson II (1773 – 1851) at Bow Street, William and James Jameson at Marrowbone Lane in Dublin (where they partnered their Stein relations, calling their business Jameson and Stein, before settling on William Jameson & Co.). The fourth of Jameson's sons, Andrew, who had a small distillery at Enniscorthy, Co. Wexford, was the grandfather of Guglielmo Marconi, inventor of wireless telegraphy. Marconi’s mother was Annie Jameson, Andrew’s daughter. John Jameson’s eldest son, Robert took over his father’s legal business in Alloa. The Jamesons became the most important distilling family in Ireland, despite rivalry between the Bow Street and Marrowbone Lane distilleries. By the turn of the 19th century, it was the second largest producer in Ireland and one of the largest in the world, producing 1,000,000 gallons annually. Dublin at the time was the centre of world whiskey production. It was the second most popular spirit in the world after rum and internationally Jameson had by 1805 become the world's number one whiskey. Today, Jameson is the world's third largest single-distillery whiskey. Historical events, for a time, set the company back. The temperance movement in Ireland had an enormous impact domestically but the two key events that affected Jameson were the Irish War of Independence and subsequent trade war with the British which denied Jameson the export markets of the Commonwealth, and shortly thereafter, the introduction of prohibition in the United States. While Scottish brands could easily slip across the Canada–US border, Jameson was excluded from its biggest market for many years.
    Historical pot still at the Jameson distillery in Cork
    The introduction of column stills by the Scottish blenders in the mid-19th-century enabled increased production that the Irish, still making labour-intensive single pot still whiskey, could not compete with. There was a legal enquiry somewhere in 1908 to deal with the trade definition of whiskey. The Scottish producers won within some jurisdictions, and blends became recognised in the law of that jurisdiction as whiskey. The Irish in general, and Jameson in particular, continued with the traditional pot still production process for many years.In 1966 John Jameson merged with Cork Distillers and John Powers to form the Irish Distillers Group. In 1976, the Dublin whiskey distilleries of Jameson in Bow Street and in John's Lane were closed following the opening of a New Midleton Distillery by Irish Distillers outside Cork. The Midleton Distillery now produces much of the Irish whiskey sold in Ireland under the Jameson, Midleton, Powers, Redbreast, Spot and Paddy labels. The new facility adjoins the Old Midleton Distillery, the original home of the Paddy label, which is now home to the Jameson Experience Visitor Centre and the Irish Whiskey Academy. The Jameson brand was acquired by the French drinks conglomerate Pernod Ricard in 1988, when it bought Irish Distillers. The old Jameson Distillery in Bow Street near Smithfield in Dublin now serves as a museum which offers tours and tastings. The distillery, which is historical in nature and no longer produces whiskey on site, went through a $12.6 million renovation that was concluded in March 2016, and is now a focal part of Ireland's strategy to raise the number of whiskey tourists, which stood at 600,000 in 2017.Bow Street also now has a fully functioning Maturation Warehouse within its walls since the 2016 renovation. It is here that Jameson 18 Bow Street is finished before being bottled at Cask Strength. In 2008, The Local, an Irish pub in Minneapolis, sold 671 cases of Jameson (22 bottles a day),making it the largest server of Jameson's in the world – a title it maintained for four consecutive years.  
  • 57cm x 75cm   Dublin The Dubliners were quite simply one of the most famous Irish folk bands of all time.Founded in 1962,they enjoyed a 50 year career with the success of the band centred on their two lead singers,Luke Kelly and Ronnie Drew.They garnered massive international acclaim with their lively Irish folk songs,traditional street ballads and instrumentals eventually crossing over to mainstream culture by appearing on Top of the Pops in 1967 with "Seven Drunken Nights" which sold over 250000 singles in the UK alone.Later a number of collaborations with the Pogues saw them enter the UK singles charts again on another 2 occasions.Instrumental in popularising Irish folk music abroad ,they influenced many generations of Irish bands and covers of Irish ballads such as Raglan Road and the Auld Triangle by Luke Kelly and Ronnie Drew tend to be regarded as definitive versions.They also enjoyed a hard drinking and partying image and this advertising collaboration with Bass Ales must be seen as the perfect fit in terms of a target audience !  
  • Fantastic panoramic photo of the modern Croke Park,one of the most iconic sporting venues in the World. Dimensions: 36cm x110cm Croke Park (Irish: Páirc an Chrócaigh) is a Gaelic games stadium located in Dublin, Ireland. Named after Archbishop Thomas Croke, it is sometimes called Croker by GAA fans and locals. It serves as both the principal stadium and headquarters of the Gaelic Athletic Association (GAA). Since 1891 the site has been used by the GAA to host Gaelic sports, including the annual All-Ireland in Gaelic football and hurling. A major expansion and redevelopment of the stadium ran from 1991–2005, raising capacity to its current 82,300 spectators. This makes Croke Park the third-largest stadium in Europe, and the largest not usually used for association football. Other events held at the stadium include the opening and closing ceremonies of the 2003 Special Olympics, and numerous musical concerts. In 2012, Irish pop group Westlife sold out the stadium in record-breaking time: less than 5 minutes. From 2007–10, Croke Park hosted home matches of the Ireland national rugby union team and the Republic of Ireland national football team, while their new Aviva Stadium was constructed. This use of Croke Park for non-Gaelic sports was controversial and required temporary changes to GAA rules. In June 2012, the stadium hosted the closing ceremony of the 50th International Eucharistic Congress during which Pope Benedict XVI gave an address over video link.

    City and Suburban Racecourse

    A fireworks and light display was held in Croke Park in front of 79,161 fans on Saturday 31 January 2009 to mark the GAA's 125th anniversary
    The area now known as Croke Park was owned in the 1880s by Maurice Butterly and known as the City and Suburban Racecourse, or Jones' Road sports ground. From 1890 it was also used by the Bohemian Football Club. In 1901 Jones' Road hosted the IFA Cup football final when Cliftonville defeated Freebooters.

    History

    Recognising the potential of the Jones' Road sports ground a journalist and GAA member, Frank Dineen, borrowed much of the £3,250 asking price and bought the ground in 1908. In 1913 the GAA came into exclusive ownership of the plot when they purchased it from Dineen for £3,500. The ground was then renamed Croke Park in honour of Archbishop Thomas Croke, one of the GAA's first patrons. In 1913, Croke Park had only two stands on what is now known as the Hogan stand side and grassy banks all round. In 1917, a grassy hill was constructed on the railway end of Croke Park to afford patrons a better view of the pitch. This terrace was known originally as Hill 60, later renamed Hill 16 in memory of the 1916 Easter Rising. It is erroneously believed to have been built from the ruins of the GPO, when it was constructed the previous year in 1915. In the 1920s, the GAA set out to create a high capacity stadium at Croke Park. Following the Hogan Stand, the Cusack Stand, named after Michael Cusack from Clare (who founded the GAA and served as its first secretary), was built in 1927. 1936 saw the first double-deck Cusack Stand open with 5,000 seats, and concrete terracing being constructed on Hill 16. In 1952 the Nally Stand was built in memorial of Pat Nally, another of the GAA founders. Seven years later, to celebrate the 75th anniversary of the GAA, the first cantilevered "New Hogan Stand" was opened. The highest attendance ever recorded at an All-Ireland Senior Football Championship Final was 90,556 for Offaly v Down in 1961. Since the introduction of seating to the Cusack stand in 1966, the largest crowd recorded has been 84,516.

    Bloody Sunday

    Bloody Sunday remembrance plaque
    During the Irish War of Independence on 21 November 1920 Croke Park was the scene of a massacre by the Royal Irish Constabulary (RIC). The Police, supported by the British Auxiliary Division, entered the ground and began shooting into the crowd, killing or fatally wounding 14 civilians during a Dublin-Tipperary Gaelic football match. The dead included 13 spectators and Tipperary player Michael Hogan. Posthumously, the Hogan stand built in 1924 was named in his honour. These shootings, on the day which became known as Bloody Sunday, were a reprisal for the killing of 15 people associated with the Cairo Gang, a group of British Intelligence officers, by Michael Collins' 'squad' earlier that day.

    Dublin Rodeo

    In 1924, American rodeo promoter, Tex Austin, staged the Dublin Rodeo, Ireland's first professional rodeo at Croke Park Stadium. For seven days, with two shows each day from August 18 to August 24, sell out crowds saw cowboys and cowgirls from Canada, the United States, Mexico, Argentina and Australia compete for rodeo championship titles.Canadian bronc riders such as Andy Lund and his brother Art Lund, trick riders such as Ted Elder and Vera McGinnis were among the contestants. British Pathe filmed some of the rodeo events.

    Stadium design

    In 1984 the organisation decided to investigate ways to increase the capacity of the old stadium. The design for an 80,000 capacity stadium was completed in 1991. Gaelic sports have special requirements as they take place on a large field. A specific requirement was to ensure the spectators were not too far from the field of play. This resulted in the three-tier design from which viewing games is possible: the main concourse, a premium level incorporating hospitality facilities and an upper concourse. The premium level contains restaurants, bars and conference areas. The project was split into four phases over a 14-year period. Such was the importance of Croke Park to the GAA for hosting big games, the stadium did not close during redevelopment. During each phase different parts of the ground were redeveloped, while leaving the rest of the stadium open. Big games, including the annual All-Ireland Hurling and Football finals, were played in the stadium throughout the development.
    The outside of the Cusack Stand

    Phase one – New Cusack Stand

    The first phase of construction was to build a replacement for Croke Park's Cusack Stand. A lower deck opened for use in 1994. The upper deck opened in 1995. Completed at a cost of £35 million, the new stand is 180 metres long, 35 metres high, has a capacity for 27,000 people and contains 46 hospitality suites. The new Cusack Stand contains three tiers from which viewing games is possible: the main concourse, a premium level incorporating hospitality facilities and finally an upper concourse. One end of the pitch was closer to the stand after this phase, as the process of slightly re-aligning the pitch during the redevelopment of the stadium began. The works were carried out by Sisk Group.

    Phase two – Davin Stand

    Phase Two of the development started in late 1998 and involved extending the new Cusack Stand to replace the existing Canal End terrace. It involved reacquiring a rugby pitch that had been sold to Belvedere College in 1910 by Frank Dineen. In payment and part exchange, the college was given the nearby Distillery Road sportsgrounds.[19] It is now known as The Davin Stand (Irish: Ardán Dáimhím), after Maurice Davin, the first president of the GAA. This phase also saw the creation of a tunnel which was later named the Ali tunnel in honour of Muhammad Ali and his fight against Al Lewis in July 1972 in Croke Park.

    Phase three – Hogan Stand

    Phase Three saw the building of the new Hogan Stand. This required a greater variety of spectator categories to be accommodated including general spectators, corporate patrons, VIPs, broadcast and media services and operation staff. Extras included a fitted-out mezzanine level for VIP and Ard Comhairle (Where the dignitaries sit) along with a top-level press media facility. The end of Phase Three took the total spectator capacity of Croke Park to 82,000.

    Phase four – Nally Stand & Nally End/Dineen Hill 16 terrace

    After the 2003 Special Olympics, construction began in September 2003 on the final phase, Phase Four. This involved the redevelopment of the Nally Stand, named after the athlete Pat Nally, and Hill 16 into a new Nally End/Dineen Hill 16 terrace. While the name Nally had been used for the stand it replaced, the use of the name Dineen was new, and was in honour of Frank Dineen, who bought the original stadium for the GAA in 1908, giving it to them in 1913. The old Nally Stand was taken away and reassembled in Pairc Colmcille, home of Carrickmore GAA in County Tyrone. The phase four development was officially opened by the then GAA President Seán Kelly on 14 March 2005. For logistical reasons (and, to a degree, historical reasons), and also to provide cheaper high-capacity space, the area is a terrace rather than a seated stand, the only remaining standing-room in Croke Park. Unlike the previous Hill, the new terrace was divided into separate sections – Hill A (Cusack stand side), Hill B (behind the goals) and the Nally terrace (on the site of the old Nally Stand). The fully redeveloped Hill has a capacity of around 13,200, bringing the overall capacity of the stadium to 82,300. This made the stadium the second biggest in the EU after the Camp Nou, Barcelona. However, London's new Wembley stadium has since overtaken Croke Park in second place. The presence of terracing meant that for the brief period when Croke Park hosted international association football during 2007–2009, the capacity was reduced to approximately 73,500, due to FIFA's statutes stating that competitive games must be played in all-seater stadiums.

    Pitch

    Croke Park floodlights in use during Six Nations Championship match
    The pitch in Croke Park is a soil pitch that replaced the Desso GrassMaster pitch laid in 2002. This replacement was made after several complaints by players and managers that the pitch was excessively hard and far too slippery. Since January 2006, a special growth and lighting system called the SGL Concept has been used to assist grass growing conditions, even in the winter months. The system, created by Dutch company SGL (Stadium Grow Lighting), helps in controlling and managing all pitch growth factors, such as light, temperature, CO2, water, air and nutrients.

    Floodlighting

    With the 2007 Six Nations clash with France and possibly other matches in subsequent years requiring lighting the GAA installed floodlights in the stadium (after planning permission was granted). Indeed, many other GAA grounds around the country have started to erect floodlights as the organisation starts to hold games in the evenings, whereas traditionally major matches were played almost exclusively on Sunday afternoons. The first game to be played under these lights at Croke Park was a National Football League Division One match between Dublin and Tyrone on 3 February 2007 with Tyrone winning in front of a capacity crowd of over 81,000 – which remains a record attendance for a National League game, with Ireland's Six Nations match with France following on 11 February. Temporary floodlights were installed for the American Bowl game between Chicago Bears and Pittsburgh Steelers on the pitch in 1997, and again for the 2003 Special Olympics.

    Concert

    U2's Vertigo Tour at Croke Park in 2005
    U2's 360° Tour at Croke Park in 2009
    Date Performer(s) Opening act(s) Tour/Event Attendance Notes
    29 June 1985 U2 In Tua Nua, R.E.M., The Alarm, Squeeze The Unforgettable Fire Tour 57,000 First Irish act to have a headline concert. Part of the concert was filmed for the group's documentary Wide Awake in Dublin.
    28 June 1986 Simple Minds Once Upon A Time Tour Guest appearance by Bono
    27 June 1987 U2 Light A Big Fire, The Dubliners, The Pogues, Lou Reed The Joshua Tree Tour 114,000
    28 June 1987 Christy Moore, The Pretenders, Lou Reed, Hothouse Flowers
    28 June 1996 Tina Turner Brian Kennedy Wildest Dreams Tour 40,000/40,000
    16 May 1997 Garth Brooks World Tour II
    18 May 1997
    29 May 1998 Elton John & Billy Joel Face to Face 1998
    30 May 1998
    24 June 2005 U2 The Radiators from Space, The Thrills, The Bravery, Snow Patrol, Paddy Casey, Ash Vertigo Tour 246,743
    25 June 2005
    27 June 2005
    20 May 2006 Bon Jovi Nickelback Have a Nice Day Tour 81,327
    9 June 2006 Robbie Williams Basement Jaxx Close Encounters Tour
    6 October 2007 The Police Fiction Plane The Police Reunion Tour 81,640 Largest attendance of the tour.
    31 May 2008 Celine Dion Il Divo Taking Chances World Tour 69,725 Largest attendance for a solo female act
    1 June 2008 Westlife Shayne Ward Back Home Tour 85,000 Second Irish act to have a headline concert. Largest attendance of the tour. Part of the concert was filmed for the group's documentary and concert DVD 10 Years of Westlife - Live at Croke Park Stadium.
    14 June 2008 Neil Diamond
    13 June 2009 Take That The Script Take That Present: The Circus Live
    24 July 2009 U2 Glasvegas, Damien Dempsey U2 360° Tour 243,198
    25 July 2009 Kaiser Chiefs, Republic of Loose
    27 July 2009 Bell X1, The Script The performances of "New Year's Day" and "I'll Go Crazy If I Don't Go Crazy Tonight" were recorded for the group's live album U22 and for the band's remix album Artificial Horizon and the live EP Wide Awake in Europe, respectively.
    5 June 2010 Westlife Wonderland, WOW, JLS, Jedward Where We Are Tour 86,500 Largest attendance of the tour.
    18 June 2011 Take That Pet Shop Boys Progress Live 154,828
    19 June 2011
    22 June 2012 Westlife Jedward, The Wanted, Lawson Greatest Hits Tour 187,808[24] The 23 June 2012 date broke the stadium record for selling out its tickets in four minutes. Eleventh largest attendance at an outdoor stadium worldwide. Largest attendance of the tour and the band's music career history. Part of the concert was filmed for the group's documentary and concert DVD The Farewell Tour - Live in Croke Park.
    23 June 2012
    26 June 2012 Red Hot Chili Peppers Noel Gallagher's High Flying Birds, The Vaccines I'm with You World Tour
    23 May 2014 One Direction 5 Seconds of Summer Where We Are Tour 235,008
    24 May 2014
    25 May 2014
    20 June 2015 The Script & Pharrell Williams No Sound Without Silence Tour 74,635
    24 July 2015 Ed Sheeran x Tour 162,308
    25 July 2015
    27 May 2016 Bruce Springsteen The River Tour 2016 160,188
    29 May 2016
    9 July 2016 Beyoncé Chloe x Halle, Ingrid Burley The Formation World Tour 68,575
    8 July 2017 Coldplay AlunaGeorge, Tove Lo A Head Full of Dreams Tour[25] 80,398
    22 July 2017 U2 Noel Gallagher's High Flying Birds The Joshua Tree Tour 2017 80,901
    17 May 2018 The Rolling Stones The Academic No Filter Tour 64,823
    15 June 2018 Taylor Swift Camila Cabello, Charli XCX Taylor Swift's Reputation Stadium Tour 136.000 Swift became the first woman headline two concerts in a row there.
    16 June 2018
    7 July 2018 Michael Bublé Emeli Sandé
    24 May 2019 Spice Girls Jess Glynne Spice World - 2019 UK Tour
    5 July 2019 Westlife James Arthur Wild Youth The 20 Touror The Twenty Tour The 5 July 2019 date sold out its tickets in six minutes. Second date released were also sold out in under forty-eight hours.
    6 July 2019

    Non-Gaelic games

    There was great debate in Ireland regarding the use of Croke Park for sports other than those of the GAA. As the GAA was founded as a nationalist organisation to maintain and promote indigenous Irish sport, it has felt honour-bound throughout its history to oppose other, foreign (in practice, British), sports. In turn, nationalist groups supported the GAA as the prime example of purely Irish sporting culture. Until its abolition in 1971, rule 27 of the GAA constitution stated that a member of the GAA could be banned from playing its games if found to be also playing association football, rugby or cricket. That rule was abolished but rule 42 still prohibited the use of GAA property for games with interests in conflict with the interests of the GAA. The belief was that rugby and association football were in competition with Gaelic football and hurling, and that if the GAA allowed these sports to use their ground it might be harmful to Gaelic games, while other sports, not seen as direct competitors with Gaelic football and hurling, were permitted, such as the two games of American football (Croke Park Classic college football game between The University of Central Florida and Penn State, and an American Bowl NFL preseason game between the Chicago Bears and the Pittsburgh Steelers) on the Croke Park pitch during the 1990s.[27] On 16 April 2005, a motion to temporarily relax rule No. 42 was passed at the GAA Annual Congress. The motion gives the GAA Central Council the power to authorise the renting or leasing of Croke Park for events other than those controlled by the Association, during a period when Lansdowne Road – the venue for international soccer and rugby matches – was closed for redevelopment. The final result was 227 in favour of the motion to 97 against, 11 votes more than the required two-thirds majority. In January 2006, it was announced that the GAA had reached agreement with the Football Association of Ireland (FAI) and Irish Rugby Football Union (IRFU) to stage two Six Nations games and four soccer internationals at Croke Park in 2007 and in February 2007, use of the pitch by the FAI and the IRFU in 2008 was also agreed.These agreements were within the temporary relaxation terms, as Lansdowne Road was still under redevelopment until 2010. Although the GAA had said that hosted use of Croke Park would not extend beyond 2008, irrespective of the redevelopment progress, fixtures for the 2009 Six Nations rugby tournament saw the Irish rugby team using Croke park for a third season. 11 February 2007 saw the first rugby union international to be played there. Ireland were leading France in a Six Nations clash, but lost 17–20 after conceding a last minute (converted) try. Raphael Ibanez scored the first try in that match; Ronan O'Gara scored Ireland's first ever try in Croke Park. A second match between Ireland and England on 24 February 2007 was politically symbolic because of the events of Bloody Sunday in 1920.There was considerable concern as to what reaction there would be to the singing of the British national anthem "God Save the Queen". Ultimately the anthem was sung without interruption or incident, and applauded by both sets of supporters at the match, which Ireland won by 43–13 (their largest ever win over England in rugby). On 2 March 2010, Ireland played their final international rugby match against a Scotland team that was playing to avoid the wooden spoon and hadn't won a championship match against Ireland since 2001. Outside half, Dan Parks inspired the Scots to a 3-point victory and ended Irish Hopes of a triple crown. On 24 March 2007, the first association football match took place at Croke Park. The Republic of Ireland took on Wales in UEFA Euro 2008 qualifying Group D, with a Stephen Ireland goal securing a 1–0 victory for the Irish in front of a crowd of 72,500. Prior to this, the IFA Cup had been played at the then Jones' Road in 1901, but this was 12 years before the GAA took ownership. Negotiations took place for the NFL International Series's 2011 game to be held at Croke Park but the game was awarded to Wembley Stadium.

    World record attendance

    On 2 May 2009, Croke Park was the venue for a Heineken Cup rugby semi-final, in which Leinster defeated Munster 25–6. The attendance of 82,208 set a new world record attendance for a club rugby union game.[35] This record stood until 31 March 2012 when it was surpassed by an English Premiership game between Harlequins and Saracens at Wembley Stadium which hosted a crowd of 83,761.This was beaten again in 2016 in the Top 14 final at the Nou Camp which hosted a crowd of 99,124

    Skyline tour

    A walkway, known under a sponsorship deal as Etihad Skyline Croke Park, opened on 1 June 2012.From 44 metres above the ground, it offers views of Dublin city and the surrounding area.The Olympic Torch was brought to the stadium and along the walkway on 6 June 2012.

    GAA Hall of Fame

    Statue of Michael Cusack outside the Croke Park GAA Museum
    On 11 February 2013, the GAA opened the Hall of Fame section in the Croke Park museum. The foundation of the award scheme is the Teams of the Millennium the football team which was announced in 1999 and the hurling team in 2000 and all 30 players were inducted into the hall of fame along with Limerick hurler Eamonn Cregan and Offaly footballer Tony McTague who were chosen by a GAA sub-committee from the years 1970–74.New inductees will be chosen on an annual basis from the succeeding five-year intervals as well as from years preceding 1970. In April 2014, Kerry legend Mick O'Dwyer, Sligo footballer Micheál Kerins, along with hurlers Noel Skehan of Kilkenny and Pat McGrath of Waterford became the second group of former players to receive hall of fame awards.
  • Very old & original Players Navy Cut Cigarettes Showcard 47cm x 60cm     Virginia Co Cavan Navy Cut were a brand of cigarettes manufactured by Imperial Brands –formerly John Player & Sons– in Nottingham, England.The brand became "Player's Navy Cut". They were particularly popular in Britain,Ireland and Germany in the late 19th century and early part of the 20th century, but were later produced in the United States. The packet has the distinctive logo of a smoking sailor in a 'Navy Cut' cap. The phrase "Navy Cut" is according to Player's adverts to originate from the habit of sailors taking a mixture of tobacco leaves and binding them with string or twine. The tobacco would then mature under pressure and the sailor could then dispense the tobacco by slicing off a "cut".The product is also available in pipe tobacco form. The cigarettes were available in tins and the original cardboard container was a four sided tray of cigarettes that slid out from a covering like a classic matchbox. The next design had fold in ends so that the cigarettes could be seen or dispensed without sliding out the tray. In the 1950s the packaging moved to the flip top design like most brands.

    Enamelled metal box for 1 ounce of tobacco
    The image of the sailor was known as "Hero" because of the name on his hat band. It was first used in 1883 and the lifebuoy was added five years later. The sailor images were an 1891 artists concept registered for Chester-based William Parkins and Co for their "Jack Glory" brand.Behind the sailor are two ships. The one on the left is thought to be HMS Britannia and the one on the right HMS Dreadnought or HMS Hero. As time went by the image of the sailor changed as it sometimes had a beard and other times he was clean shaven. In 1927 "Hero" was standardised on a 1905 version. As part of the 1927 marketing campaign John Player and Sons commissioned an oil painting Head of a Sailor by Arthur David McCormick.The Player's Hero logo was thought to contribute to the cigarettes popularity in the 20s and 30s when competitor W.D. & H.O. Wills tried to create a similar image. Unlike Craven A, Navy Cut was intended to have a unisex appeal. Advertisements referred to "the appeal to Eve's fair daughters" and lines like "Men may come and Men may go".
    WWII cigarette packets exhibited at Monmouth Regimental Museumin 2012
    Hero is thought to have originally meant to indicate traditional British values, but his masculinity appealed directly to men and as a potential uncle figure for younger women. One slogan written inside the packet was "It's the tobacco that counts" and another was "Player's Please" which was said to appeal to the perceived desire of the population to be included in the mass market. The slogan was so well known that it was sufficient in a shop to get a packet of this brand. Player's Medium Navy Cut was the most popular by far of the three Navy Cut brands (there was also Mild and Gold Leaf). Two thirds of all the cigarettes sold in Britain were Players and two thirds of these was branded as Players Medium Navy Cut. In January 1937, Players sold nearly 3.5 million cigarettes (which included 1.34 million in London. The popularity of the brand was mostly amongst the middle class and in the South of England. While it was smoked in the north, other brands were locally more popular. The brand was discontinued in the UK in 2016.      
  • Out of stock
    Classic Bushmills advertising print dating to the early part of the 20th century with magnificent, antique frame. 85cm x 70cm  Belfast The Bushmills area has a  long tradition with distillation. According to one story, as far back as 1276, an early settler called Sir Robert Savage of Ards, before defeating the Irish in battle, fortified his troops with "a mighty drop of acqua vitae". In 1608, a licence was granted to Sir Thomas Phillips (Irish adventurer) by King James I to distil whiskey. The Bushmills Old Distillery Company itself was not established until 1784 by Hugh Anderson. Bushmills suffered many lean years with numerous periods of closure with no record of the distillery being in operation in the official records both in 1802 and in 1822. In 1860 a Belfast spirit merchant named Jame McColgan and Patrick Corrigan bought the distillery; in 1880 they formed a limited company. In 1885, the original Bushmills buildings were destroyed by fire but the distillery was swiftly rebuilt. In 1890, a steamship owned and operated by the distillery, SS Bushmills, made its maiden voyage across the Atlantic to deliver Bushmills whiskey to America. It called at Philadelphiaand New York City before heading on to Singapore, Hong Kong, Shanghai and Yokohama.
    In the early 20th century, the U.S. was a very important market for Bushmills (and other Irish Whiskey producers). American Prohibition in 1920 came as a large blow to the Irish Whiskey industry, but Bushmills managed to survive. Wilson Boyd, Bushmills' director at the time, predicted the end of prohibition and had large stores of whiskey ready to export. After the Second World War, the distillery was bought by Isaac Wolfson, and, in 1972, it was taken over by Irish Distillers, meaning that Irish Distillers controlled the production of all Irish whiskey at the time. In June 1988, Irish Distillers was bought by French liquor group Pernod Ricard.In June 2005, the distillery was bought by Diageo for £200 million. Diageo have also announced a large advertising campaign in order to regain a market share for Bushmills.In May 2008, the Bank of Ireland issued a new series of sterling banknotes in Northern Ireland which all feature an illustration of the Old Bushmills Distillery on the obverse side, replacing the previous notes series which depicted Queen's University of Belfast. In November 2014 it was announced that Diageo had traded the Bushmills brand with Jose Cuervo in exchange for the 50% of the Don Julio brand of tequila that Diageo did not already own.

    Bushmills whiskey range on display at the distillery
    • Bushmills Original – Irish whiskey blend sometimes called White Bush or Bushmills White Label. The grain whiskey is matured in American oak casks.
    • Black Bush – A blend with a significantly greater proportion of malt whiskey than the white label. It features malt whiskey aged in casks previously used for Spanish Oloroso sherry.
    • Red Bush – Like the Black Bush, this is a blend with a higher proportion of malt whiskey than the standard bottling, but in contrast the malt whiskey has been matured in ex-bourbon casks.
    • Bushmills 10 year single malt – Combines malt whiskeys aged at least 10 years in American bourbon or Oloroso sherry casks.
    • Bushmills Distillery Reserve 12 year single malt – exclusively available at the Old Bushmills Distillery, this 12 year aged single malt is matured in oak casks for a rich, complex flavour with notes of sherry, dark chocolate and spices.
    • Bushmills 16 year single malt – Malt whiskeys aged at least 16 years in American bourbon barrels or Spanish Oloroso sherry butts are mixed together before finishing in Port pipes for a few months.
    • Bushmills 21 year single malt – A limited number of 21 year bottles are made each year. After 19 years, bourbon-barrel-aged and sherry-cask-aged malt whiskeys are combined, which is followed by two years of finishing in Madeira drums.
    • Bushmills 1608: Originally released as a special 400th Anniversary whiskey; since 2009 it will be available only in the Whiskey Shop at the distillery and at duty-free shops.
         
  • Classic Tyrconnell Whiskey Advert depicting the racehorse Tyrconnell (Gaelic for Co Donegal) who was owned by Andrew Watt. 54cm x 75cm. Belfast This historic brand of whiskey has now  been revived by the Cooley Distillery (which is now part of Beam Suntory).The brand was previously owned by the Watt Distillery, which (according to the company) dates back to 1762. The Tyrconnell was their flagship brand, and was named after a racehorse owned by Andrew Alexander Watt. The horse was a chestnut colt that won at 100 to 1 odds in 1876 in the Irish horse race called The National Produce Stakes.The actual horse race is depicted on the label. Tír Chonaill in the Irish Language comes from Tír meaning “Land of” and Chonaill which was the name of an ancient 5th Century High King of the North West of Ireland in the 5th century who was a son of the famous Niall of the Nine Hostages. Tyrconnell was therefore the name of this ancient North West Irish Kingdom and is still to this day used as the Irish language name of Donegal in the North West of Ireland. Tír Chonaill would have encompassed the modern county of Donegal and much of her neighbouring counties of Sligo, Leitrim, Fermanagh and Tyrone. The Kingdom survived until 1601. In 1876, the Donegal – Derry based Watt family who owned one of the largest whiskey distilleries in Ireland entered a racehorse called “Tyrconnell” (after the local ancient kingdom) in the Irish Classic “National Produce Stakes” where it won against all the odds at an incredible 100 to 1. This spectacular achievement inspired the Watt whiskey distillery in Derry to celebrate the occasion with a special commemorative Tyrconnell Irish whiskey label. The Tyrconnell was, before American prohibition, one of the biggest selling whiskey brands in the United States. Pre-prohibition photos taken in Yankee Stadium in New York show Tyrconnell Irish Whiskey billboards in positions of prominence at the venue. All three of the company’s whiskey brands enjoyed great success in the export sector. Sales in England, Canada, Australia, Nigeria and the West Indies and the U.S. put Derry on the commercial map as never before. Unfortunately, with the decline of Irish Whiskey after prohibition, Watts distillery and Tyrconnell whiskey faded and died like the majority of Irish whiskey distilleries and brands of the time. When the Cooley Irish Whiskey Distillery was recommissioned by Dr. John Teeling a few years ago, Tyrconnell was one of the old iconic Irish whiskey brands that Cooley brought back to life. Cooley Distillery and the Cooley Irish Whiskey brands are now owned by the Japanese – American whiskey giant Beam Suntory. Today, Tyrconnell whiskey is available as a standard 10 Year Old Cooley Single Malt and is also available through the Tyrconnell Irish Whiskey Finishes Collection in Port Pipe, Madeira Cask and Sherry Butt finishes at 46% abv as well as a 15 Year Old Single Cask expression. Andrew Watt (4 November 1853 – 11 October 1928) was an Anglo-Irish businessman with a net worth of over £900,000 at his death in 1928, worth £51.8 million in 2016.He was born in 1853 to Samuel Watt of Thornhill and his wife Jane Newman, daughter of Captain Robert Newman, R.N.. He was educated at Foyle College and then at home by tutors. His family were gentry who had arrived at Claragh in County Donegal during one of the Ulster Plantations.He was the owner of Watt’s Distillery, one of the largest distilleries in Ireland, and the creator of many whiskies including the famous Tyrconnell,which he named after his racehorse that won the National Produce Stakes against the odds of 100 to 1. During industrial unrest of 1921, brought about by prohibition in the United States and the First World War, Watt’s workers at the distillery were made redundant after challenging his authority. Watt is said to have stood on a barrel outside the gates to his distillery in Bogside, whilst the workers were on strike, and shouted, ‘Well men, I shall put it to you like this …what is it to be? Will you open the gates?’ To which the workers retorted, ‘The gates stay shut!’ This prompted Watt to reply, ‘Shut they are, and shut they shall remain!’ Watt subsequently closed down the distillery at great economic expense. On 7 October 1895, he married Violet Flora de Burgh, daughter of George de Burgh and Constance Matthews, with whom he had 4 sons and 2 daughters.He served as High Sheriff of County Londonderry from 1886 to 1887.He was a member of Boodle’s. He died at Easton Hall, where he lived in England after he left Ireland. Below is an additional and very interesting  article from the Derry Historical Journal chronicling the rise and fall, like so many other Irish Whiskey distilleries, of the once all conquering Watts “Tyrconnell” brand.  

    When Bogside whiskey was the toast of the world

    editorial image
    By 1887 Watts Distillery at Abbey Street was the largest in Ireland and had become a world leader in whiskey production. The massive city centre plant covered eight acres, which included Abbey Street, Fahan Street and adjoining thoroughfares.
    At that time the company’s director, David Watt, installed a second Coffey still – an invention by Aeneas Coffey which revolutionised the whiskey industry – to boost output to an incredible two million gallons a year.
    The firm developed three major brands, Tyrconnell, Favourite and Innishowen. In 1876, Andrew Alexander Watt entered a racehorse called “Tyrconnell” in the Irish Classic ‘National Produce Stakes’ and it won against all the odds at an incredible 100 to 1. This spectacular achievement inspired the Watt distillery to celebrate the occasion with a special commemorative Tyrconnell label. The Tyrconnell was, before prohibition, one of the biggest selling whiskey brands in the United States. Pre-prohibition photos of Yankee Stadium in New York show Tyrconnell billboards in positions of prominence at the venue. All three of the company’s brand names enjoyed great success in the export sector. Sales in England, Canada, Australia, Nigeria and the West Indies and the US put Derry on the commercial map as never before.
    Water used in the distillery came from the surrounding Derry hills and was stored in reservoirs on site. The wheat and maize stores were immense. At any one time, the warehouses, ranging in size from two to four storeys in height, contained 2,000 tons of wheat and barley; 1,000 tons of maize; 1,600 tons of barley, oats and maize. Attached to these buildings were two large “Malakoff’ dry-corn kilns, capable of drying 30 tons of corn every 24 hours, while in each of the two malting houses, 16 tons of grain were malted in a steep (50 ft in length by 9 ft wide) four times a week. The Coffey stills – the revolutionary inventions designed by Aeneas Coffey – were located in a still house which was seven storeys high, the tallest building in the city apart from the Cathedral. After dilution and casking, the barrels were taken to one of the five warehouses by an overhead railway pulled by a small steam engine. An advantage by-product from the Coffey stills was fusel oil which was used to light the distillery. It had a distinctive all pervading spirituous smell that the men carried home with them in their clothes. The Abbey Street site had many distinctive features notably two massive chimneys, one 160 feet and the other 130 feet high.
    Around 1820, James Robinson started distilling in the Waterside with a simple 76-gallon still. The operation was later acquired by the Meehan family who built a street in the Waterside called Meehan’s Row to accommodate the distillery workers. By the early 1830’s, the Watt family purchased the business and set out on a planned, systematic expansion of the site. Despite being successful, the Waterside operation always laboured in the shadow of the Abbey street distillery. In the 1880s, Abbey Street had the capacity to produce two million gallons of whiskey a year; the Waterside’s maximum output was 200,000 gallons. It is possible that the geographical location inhibited major expansion as the premises were situated on a steep hill and were flanked by two major thoroughfares. The decision was taken in 1902-03 by the Watt family to merge with two Belfast distilleries, the small Avoniel, owned by William Higgins and the Irish Distillery Ltd., Connswater, to form the United Distilleries Company Limited (UDC). Andrew Watt would chair the new consortium that had the capability to produce the six million gallons of grain whiskey per year. The operation would have several Coffey stills and would exert great influence within the industry becoming a major supplier of grain whiskey to blenders in both Scotland and England. Things worked perfectly at first but around 1908 and 1910, conflict arose between the UDC group and Scottish giants DCL based in Edinburgh. A series of further complicated deals between them served only to undermine confidence in both organisations. This was to be the beginning of the end for the huge Derry operation and company head, Andrew Alexander Watt closed the business after the strike of 1921. Watt himself died at his English estate in Easton Hall near Grantham in October 1928 at the age of 75. Derry Auther Ken McCormick describes the last encounter of AA Watt with his employees in a wonderful account ‘The Folly of Andrew Watt’ in his book ‘Ken McCormick’s Derry – Heroes, Villains and Ghosts’.
    “A gleaming yellow Rolls Royce slowly making its way through the gloom of a cold foggy morning in the Bogside in the year 1921. The air is tense and there are huddles of men everywhere – unbelievably, the workers of Watt’s Distillery are on strike. The eight-acre site, normally humming with activity round the clock, is as silent as the grave. But in the approaching vehicle is 68 year – old Andrew Alexander Watt, and he’s intent on a showdown . . . “Andrew Watt asked to be helped up on to one of his own whiskey barrels and from there he addressed the crowd with the menacing words – ‘Well men, I shall put it to you like this . . . what is it to be? Will you open the gates?’ The workers retorted angrily- ‘The gates stay shut!’ ‘Very well!’ exclaimed Watt bluntly. ‘Shut they are, and shut they shall remain!’ “In that bleak instant the Watt’s whiskey enterprise disappeared from Derry forever. Over 300 jobs were lost, including the talents of some of Ireland’s finest whiskey blenders. Also left jobless were coopers, carpenters and a host of other tradesfolk and office staff, many of whose parents and grandparents had worked for Watts for generations.
    “As for A A Watt, he left the city never to return. In doing so he turned his back on what would be a multi-million pound business in today’s world. Looking back, the outcome can only be viewed as a total disaster.” It ranks as one of the bleakest days in Derry’s industrial history and marked the end the city’s reputation as a world leader in whiskey production. Mr McCormick adds: “The loss was staggering.” The tensions created by the War of Independents and the Civil War and the introduction of new laws demanding that grain whiskey be laid down for three years before it could be sold may have had a bearing on Watt’s decision to shut up shop, although many agree that it was his expansionist tendency’s which were as Mr McCormick put it “his folly”. “Quite simply he bit off more than he could chew and left his whole operation vulnerable to a take-over,” he adds. Meanwhile some people maintained that a fire – in which several employees died – at the Abbey St distillery in 1915 was the beginning of the end for the Watts. According to Mr McCormick: “The vats had to be opened and it seems whiskey flowed along the gutters – much to the delight of the locals, it must be said, for they were able to collect bucketfuls of the precious spirit!”
  • Out of stock
    80cm x 63cm. Newry Co Down Newry Co Down was synonymous with distilling until the business sadly and steadily died a commercial death.Now a local businessman Michael McKeown has acquired the old distillery site on Monaghan Street in February this year, the original location of D’Arcy’s Old Irish Whiskey since 1817 as well as many other brands over the centuries, including Duncan Alderdice & C0. Speaking at a press conference last week, McKeown said he had resurrected the title of Matthew D’Arcy & Company to honour the last distiller who occupied the site.The history of the site dates back to 1575 with research claiming that the tradition of distilling was said to have begun in the Cistercian Monastery which preceded the town of Newry. The distillery is thought to be a contender for the oldest distillery in Ireland.The distilling businesses operating in Newry before 1800 were Chapman, D’arcy, Caulfield and Thompson as well as Duncan Alderdice & Co as featured in the charming print here from the early 1890s.Chapman put his working distillery up for sale in 1802 and it is known that in 1817 all of these other parties were acting in partnership on two sites in Newry with the premises on Monaghan Street being one of those original sites. Plans for the site include the restoration of the 19th century buildings with the addition of a working distillery, a visitor’s centre, restaurant, theatre and a Victorian pub.The company aim to produce around 9000 cases per year of Old Newry single malt whiskey and to retain stocks for at least 10 years.McKeown has also registered the brand names from previous occupants of the site, such as Duncan, Alderdice & Company. The brands include The Blackthorn, The Native, Hand-in-Hand and Killeavy Cream.The distillery plans to be an “important” stop on the Irish Whiskey Trail currently being developed by Tourism Ireland, due to its location half-way between Belfast and Dublin.The distillery, which will provide a number of new jobs, is also looking to recruit a master distiller.  
  • A very attractive mirror depicting the famous Tullamore Dew Irish Wolfhounds and the slogan “Give every man his Dew”. 55cm x 40cm.   Tullamore Co Offaly Tullamore D.E.W. is a brand of Irish whiskey produced by William Grant & Sons. It is the second largest selling brand of Irish whiskey globally, with sales of over 950,000 cases per annum as of 2015.The whiskey was originally produced in the Tullamore, County Offaly, Ireland, at the old Tullamore Distillery which was established in 1829. Its name is derived from the initials of Daniel E. Williams (D.E.W.), a general manager and later owner of the original distillery. In 1954, the original distillery closed down, and with stocks of whiskey running low, the brand was sold to John Powers & Son, another Irish distiller in the 1960s, with production transferred to the Midleton Distillery, County Cork in the 1970s following a merger of three major Irish distillers.In 2010, the brand was purchased by William Grant & Sons, who constructed a new distillery on the outskirts of Tullamore. The new distillery opened in 2014, bringing production of the whiskey back to the town after a break of sixty years.  
  • 75cm x 65cm
    The biggest cliché in the collecting world is the “discovery” of a previously unknown cache of stuff that’s been hidden away for years until one day, much to everyone’s amazement, the treasure trove is unearthed and the collecting landscape is changed forever. As a corollary to this hoary trope, if you are in the right place at the right time, you can get in on the action before the word gets out.

    “Some of the canvases were 80 years old, dating from 1930.”

    Cliché or not, that’s roughly what happened in 2008 when hundreds of artist John Gilroy’s oil-on-canvas paintings started to appear on the market. The canvases had been painted by Gilroy as final proofs for his iconic Guinness beer posters, the most recognized alcoholic-beverage advertisements of the mid-20th century. Before most collectors of advertising art and breweriana knew what had happened, most of the best pieces had been snapped up by a handful of savvy collectors. In fact, the distribution of the canvases into the hands of private collectors was so swift and stealthy that one prominent member of the Guinness family was forced to get their favorite Gilroys on the secondary market.
    One of those early collectors, who wishes to remain anonymous, recalls seeing several canvases for the first time at an antiques show. At first, he thought they were posters since that’s what Guinness collectors have come to expect. But after looking at them more closely, and realizing they were all original paintings, he purchased the lot on the spot. “It was quite exciting to stumble upon what appeared to be the unknown original advertising studies for one of the world’s great brands,” he says. But the casualness of that first encounter would not last, as competition for the newly found canvases ramped up among collectors. Today, the collector describes the scramble for these heretofore-unknown pieces as “a Gilroy art scrum.”
    Among those who were particularly interested in the news of the Gilroy cache was David Hughes, who was a brewer at Guinness for 15 years and has written three books on Guinness advertising art and collectibles, the most recent being “Gilroy Was Good for Guinness,” which reproduces more than 150 of the recently “discovered” paintings. Despite being an expert on the cheery ephemera that was created to sell the dark, bitter stout, Hughes, like a lot of people, only learned of the newly uncovered Gilroy canvases as tantalizing examples from the cache (created for markets as diverse as Russia, Israel, France, and the United States) started to surface in 2008.
    “Within the Guinness archives itself,” Hughes says of the materials kept at the company’s Dublin headquarters, “they’ve got lots of advertising art, watercolors, and sketches of workups towards the final version of the posters. But they never had a single oil painting. Until the paintings started turning up in the United States, where Guinness memorabilia is quite collectible, it wasn’t fully understood that the posters were based on oils. All of the canvases will be in collections within a year,” Hughes adds. For would-be Gilroy collectors, that means the clock is ticking.
    As it turns out, Gilroy’s entire artistic process was a prelude to the oils. “The first thing he’d usually do was a pencil sketch,” says Hughes. “Then he’d paint a watercolor over the top of the pencil sketch to get the color balance right. Once that was settled and all the approvals were in, he’d sit down and paint the oil. The proof version that went to Guinness for approval, it seems, was always an oil painting.”
    Based on what we know of John Gilroy’s work as an artist, that makes sense. For almost half a century, Gilroy was regarded not only as one of England’s premier commercial illustrators, but also as one of its best portraitists. “He painted the Queen three times,” says Hughes, “Lord Mountbatten about four times. In 1942, he did a pencil-and-crayon sketch of Churchill in a London bunker.” According to Hughes, Churchill gave that portrait to Russian leader Joseph Stalin at the Yalta Conference with Franklin Delano Roosevelt, which may mean that somewhere in the bowels of the Kremlin, there’s a portrait of Winnie by the same guy who made a living drawing cartoons of flying toucans balancing pints of Guinness on their beaks.
    For those who collect advertising art and breweriana, Gilroy is revered for the numerous campaigns he conceived as an illustrator for S.H. Benson, the venerable British ad agency, which was founded in 1893. Though most famous for the Guinness toucan, which has been the internationally recognized mascot of Guinness since 1935, Gilroy’s first campaign with S.H. Benson was for a yeast extract called Bovril. “Do you have Bovril in the U.S.?” Hughes asks. “It’s a rather dark, pungent, savory spread that goes on toast or bread. It’s full of vitamins, quite a traditional product. He also did a lot of work on campaigns for Colman’s mustard and Macleans toothpaste.”
    pparently Gilroy’s work caught the eye of Guinness, which wanted something distinctive for its stout. “A black beer is a unique product,” says Hughes. “There weren’t many on the market then, and there are even fewer now. So they wanted their advertising to be well thought of and agreeable to the public.” For example, in the early 1930s, Benson already had an ad featuring a glass of Guinness with a nice foamy head on top. “Gilroy put a smiling face in the foam,” says Hughes. Collectors often refer to this charming drawing as the “anthropomorphic glass.”
    That made the black beer friendly. To ensure that it would be appealing to the common man, Benson launched its “Guinness for Strength” campaign, whose most famous image is the 1934 Gilroy illustration of a muscular workman effortlessly balancing an enormous steel girder on one arm and his head.
    Another early campaign put Guinness beer in the world of Lewis Carroll’s “Alice’s Adventures in Wonderland.” “Guinness and oysters were a big thing,” says Hughes. In one ad, “Gilroy drew all the oysters from the poem ‘The Walrus and the Carpenter’ sipping glasses of Guinness.”
    nd then there were the animals, of which the toucan is only the most recognized, and not even the first (that honor goes to a seal). “He had the lion and the ostrich and the bear up the pole,” Hughes says. “There was a whole menagerie of them. The animals kept going for 30 years. It’s probably the longest running campaign in advertising history.”
    Most of Gilroy’s animals lived in a zoo, so a central character of the animal advertisements was a zookeeper, who was a caricature of the artist himself. “That’s what Gilroy looked like,” says Hughes. “Gilroy was a chubby, little man with a little moustache. As a younger man, he drew himself into the advert, and he became the zookeeper.”
    Gilroy’s animals good-naturedly tormented their zookeeper by stealing his precious Guinness: An ostrich swallows his glass pint whole, whose bulging outline can be seen in its slender throat; a seal balances a pint on its nose; a kangaroo swaps her “joey” for the zookeeper’s brown bottle. Often the zookeeper is so taken aback by these circumstances his hat has popped off his head.
    In fact, Gilroy spent a lot of time at the London Zoo to make sure he captured the essence of his animals accurately. “In the archives at Guinness,” says Hughes, “there are a lot of sketches of tortoises, emus, ostriches, and the rest. He perfected the drawing of the animals by going to the zoo, then he adapted them for the adverts.” As a result, a Gilroy bear really looked like a bear, albeit one with a smile on its face.
    During World War II, Gilroy’s Guinness ads managed to keep their sense of humor (eg: two sailors painting the hull of an aircraft carrier, each wishing the other was a Guinness), and in the 1950s and early ’60s, Gilroy’s famous pint-toting toucans flew all over the world for Guinness, in front of the Kremlin as well as Mt. Rushmore, the Leaning Tower of Pisa, and the Statue of Liberty, although some of these paintings never made it to the campaign stage.
    Gilroy’s work on the Guinness account ended in 1962, and in 1971, Benson was gobbled up by the Madison Avenue advertising firm of Ogilvy & Mather. By then, says Hughes, Gilroy’s work for Guinness was considered the pinnacle of poster design in the U.K., and quite collectible. “The posters were made by a lithographic process. In the 1930s, the canvases were re-created on stone by a print maker, but eventually the paintings were transferred via photolithography onto metal sheets. Some of the biggest posters were made for billboards. Those used 64 different sheets that you’d give to the guy with the bucket of wheat paste and a mop to put up in the right order to create the completed picture.”
    In terms of single-sheet posters, Hughes says the biggest ones were probably 4 by 3 feet. Benson’s had an archive of it all, but “when Benson’s shut down in ’71, when they were taken over, they cleaned out their stockroom of hundreds of posters and gave them to the British Museum and the Victoria and Albert Museum in London. Today, both have collections of the original posters, including the 64-sheets piled into these packets, which were wrapped in brown paper and tied up with string. They’re extremely difficult to handle; you can’t display them, really.”
    At least the paper got a good home. As for the canvases? Well, their history can only be pieced together based on conjecture, but here’s what Hughes thinks he knows.
    Sometime in the 1970s, a single collector whose name remains a mystery appears to have purchased as many as 700 to 900 Gilroy paintings that had been in the archives. “The guy who bought the whole archive was an American millionaire,” Hughes says. “He’s a secretive character who doesn’t want to be identified. I don’t blame him. He doesn’t want any publicity about how he bought the collection or its subsequent sale.”
    air enough. What we do know for sure is that the years were not kind to Gilroy’s canvases while in storage at Benson’s. In fact, it’s believed that more than half of the cache did not survive the decades and were probably destroyed by the mystery collector who bought them because of their extremely deteriorated condition (torn canvases, images blackened by mildew, etc.). After all, when Gilroy’s canvases were put away, no one at Benson’s thought they’d be regarded in the future as masterpieces.
    “A lot of the rolled-up canvases were stuck together,” says Hughes. “Oil takes a long while to dry. Gilroy diluted his oils with what’s called Japan drier, which is a sort of oil thinner that allows you to put the oil on the canvas in a much thinner texture, and then roll them up afterwards. The painted canvas becomes reasonably flexible. The problem is that even with a drier, they still took a long time to dry. And if someone had packed them tightly together and put weight on them, which is what must have happened while the Gilroy paintings were in storage at Benson’s, they’d just stick together. Some of the canvases were 80 years old, dating from 1930.”
    For diehard Guinness-advertising fans, though, it’s not all bad news. After all, almost half of the cache was saved, “and it’s beautiful,” says Hughes. “I’ve just come back from Boston to look at a lot of these canvases out there, and they are superb. The guy who’s selling the canvases I saw had about 40 or 50 with him. They’re absolutely fabulous.”
    Although he has no proof, Hughes believes the person who bought the cache in the 1970s also oversaw its preservation. Importantly to many collectors, all of the Gilroy canvases are in their found condition, stabilized but essentially unchanged. Even areas in the paint that show evidence of rubbing from adjacent canvases remain as they were found. “I think the preservation has been done by the owner,” Hughes says. “I don’t think the dealers did it. It’s my understanding that they were supplied with fully stabilized canvases from the original buyer. It appears that they were shipped from the U.K., so that’s interesting in itself.” Which suggests they never left the United Kingdom after being purchased by the mysterious American millionaire.
    collectors of the approval process at Benson. Gilroy painted his canvases on stretchers, and in the bottom corner of each canvas was a small tag identifying the artist, account code, and action to be taken (“Re-draw,” “Revise,” “Hold,” “Print,” and, during World War II, “Submit to censor”). “They would’ve been shown to Guinness on a wooden stretcher,” Hughes says. “Before they went into storage, somebody removed the stretchers and either laid them flat or rolled them up.”

    “As a younger man, he drew himself into the advert, and he became the zookeeper.”

    Without exception, the canvases Hughes has seen, which were photographed exclusively for his book, are in fine shape and retain their mounting holes for the stretchers and Benson agency tags. “The colors are good,” he says. “They haven’t been in sunlight. They’ll keep for years and years and years.” One collector notes that you can even see the ruby highlights in Gilroy’s paintings of glasses of the stout. “When a pint of Guinness is backlit by a very strong light, the liquid has a deep ruby color,” this collector says. “Gilroy was very careful to include this effect when he painted beer in clear pint glasses.”
    Finally, for Guinness, breweriana, and advertising-art collectors, the Gilroy canvases also offer a peek of what might have been. “I would say about half the images were never commercially used, so they are absolutely brand new, never been seen before,” says Hughes. “They’re going to blow people away.” Of particular interest to collectors in the United States are the Gilroy paintings of classic cars that were created for an aborted, early 1950s campaign to coincide with the brewing of Guinness on Long Island.
    Still, it’s the medium that continues to amaze Hughes. “The idea of the canvases, none of us expected that,” he says. “As a Guinness collector, I’ve always collected their adverts, but they’re prints. They never touched Gilroy, he was never anywhere near the printing process. I had acquired a pencil drawing, which I was delighted with. Then these oils started turning up,” he Naturally, Hughes the Guinness scholar has seen a few oils that Hughes the Guinness collector would very much like to own. “If I had a magic wand? Well, I saw one this weekend that I really liked. It’s one of the animal ones. But it’s an animal that was not used commercially. It’s of a rhinoceros sitting on the ground with the zookeeper’s Guinness between his legs. The rhinoceros is looking at the zookeeper, and the zookeeper’s looking around the corner holding his broom. It’s just a great image, and it’s probably the only one of that advert that exists. So if I could wave my magic wand, I think that’s what I’d get. But I’d need $10,000
    With those kinds of prices and that kind of buzz, you might think that whoever is handling the Guinness advertising account today might be tempted to just re-run the campaign. But Hughes is realistic about the likelihood of that. “Advertising moves on,” he says. “Gilroy’s jokey, humorous, cartoon-like poster design is quintessentially 1930s, ’40s, and ’50s. It is a bit quaint, maybe even a little juvenile for today’s audiences. But it’s still amusing. The other day I showed the draft of my book to my mother, who’s 84. She sat in the kitchen, just giggling at the pictures.”
    That sums up Gilroy to Hughes; not that it’s only appealing to people in their 80s, but that his work is ultimately about making people happy, which is why his advertising images connected so honestly with viewers. “Gilroy had a tremendous sense of humor,” Hughes says. “He always saw the funny side of things. He was apparently a chap who, if you were feeling a little down and out, you’d spend a couple of hours with him and he’d just lift your spirits.” You know, in much the same way as a lot of us feel after a nice pint of Guinness.
  • Old Bushmills Irish Whiskey advert- depicting the Cheshire Hunt .Officially the worlds oldest whiskey distillery- when in 1608 King James I granted Sir Thomas Phillips,landowner and Governor of Co Antrim,Ireland - a licence to distill.It was in 1784 when Mr Hugh Anderson registered the Old Bushmills Distillery and the Pot Still became its registered trademark, which is still a mark of genuine distinction to this day. 50cm x 65cm   Belfast The Bushmills area has a  long tradition with distillation. According to one story, as far back as 1276, an early settler called Sir Robert Savage of Ards, before defeating the Irish in battle, fortified his troops with "a mighty drop of acqua vitae". In 1608, a licence was granted to Sir Thomas Phillips (Irish adventurer) by King James I to distil whiskey. The Bushmills Old Distillery Company itself was not established until 1784 by Hugh Anderson. Bushmills suffered many lean years with numerous periods of closure with no record of the distillery being in operation in the official records both in 1802 and in 1822. In 1860 a Belfast spirit merchant named Jame McColgan and Patrick Corrigan bought the distillery; in 1880 they formed a limited company. In 1885, the original Bushmills buildings were destroyed by fire but the distillery was swiftly rebuilt. In 1890, a steamship owned and operated by the distillery, SS Bushmills, made its maiden voyage across the Atlantic to deliver Bushmills whiskey to America. It called at Philadelphiaand New York City before heading on to Singapore, Hong Kong, Shanghai and Yokohama.
    In the early 20th century, the U.S. was a very important market for Bushmills (and other Irish Whiskey producers). American Prohibition in 1920 came as a large blow to the Irish Whiskey industry, but Bushmills managed to survive. Wilson Boyd, Bushmills' director at the time, predicted the end of prohibition and had large stores of whiskey ready to export. After the Second World War, the distillery was bought by Isaac Wolfson, and, in 1972, it was taken over by Irish Distillers, meaning that Irish Distillers controlled the production of all Irish whiskey at the time. In June 1988, Irish Distillers was bought by French liquor group Pernod Ricard.In June 2005, the distillery was bought by Diageo for £200 million. Diageo have also announced a large advertising campaign in order to regain a market share for Bushmills.In May 2008, the Bank of Ireland issued a new series of sterling banknotes in Northern Ireland which all feature an illustration of the Old Bushmills Distillery on the obverse side, replacing the previous notes series which depicted Queen's University of Belfast. In November 2014 it was announced that Diageo had traded the Bushmills brand with Jose Cuervo in exchange for the 50% of the Don Julio brand of tequila that Diageo did not already own.

    Bushmills whiskey range on display at the distillery
    • Bushmills Original – Irish whiskey blend sometimes called White Bush or Bushmills White Label. The grain whiskey is matured in American oak casks.
    • Black Bush – A blend with a significantly greater proportion of malt whiskey than the white label. It features malt whiskey aged in casks previously used for Spanish Oloroso sherry.
    • Red Bush – Like the Black Bush, this is a blend with a higher proportion of malt whiskey than the standard bottling, but in contrast the malt whiskey has been matured in ex-bourbon casks.
    • Bushmills 10 year single malt – Combines malt whiskeys aged at least 10 years in American bourbon or Oloroso sherry casks.
    • Bushmills Distillery Reserve 12 year single malt – exclusively available at the Old Bushmills Distillery, this 12 year aged single malt is matured in oak casks for a rich, complex flavour with notes of sherry, dark chocolate and spices.
    • Bushmills 16 year single malt – Malt whiskeys aged at least 16 years in American bourbon barrels or Spanish Oloroso sherry butts are mixed together before finishing in Port pipes for a few months.
    • Bushmills 21 year single malt – A limited number of 21 year bottles are made each year. After 19 years, bourbon-barrel-aged and sherry-cask-aged malt whiskeys are combined, which is followed by two years of finishing in Madeira drums.
    • Bushmills 1608: Originally released as a special 400th Anniversary whiskey; since 2009 it will be available only in the Whiskey Shop at the distillery and at duty-free shops.
     
  • Great picture of a recuperating Arkle getting his lunch washed down by one of his two daily bottles of Guinness by the managing director of Kempton Park Racecourse Henry Hyde. Ratoath Co Meath.    45cm x 75cm Arkle (19 April 1957 – 31 May 1970) was an Irish Thoroughbred racehorse. A bay gelding by Archive out of Bright Cherry, he was the grandson of the unbeaten (in 14 races) flat racehorse and prepotent sire Nearco. Arkle was born at Ballymacoll Stud, County Meath, by Mrs Mary Alison Baker of Malahow House, near Naul, County Dublin. He was named after the mountain Arkle in Sutherland, Scotland that bordered the Duchess of Westminster’s Sutherland estate. Owned by Anne Grosvenor, Duchess of Westminster, he was trained by Tom Dreaper at Greenogue, Kilsallaghan in County Meath, Ireland, and ridden during his steeplechasing career by Pat Taaffe. At 212, his Timeform rating is the highest ever awarded to a steeplechaser. Only Flyingbolt, also trained by Dreaper, had a rating anywhere near his at 210. Next on their ratings are Sprinter Sacre on 192 and then Kauto Star and Mill House on 191. Despite his career being cut short by injury, Arkle won three Cheltenham Gold Cups, the Blue Riband of steeplechasing, and a host of other top prizes. On 19th April, 2014 a magnificent  1.1 scale bronze statue was unveiled in Ashbourne, County Meath in commemoration of Arkle.In the 1964 Cheltenham Gold Cup, Arkle beat  Mill House (who had won the race the previous year) by five lengths to claim his first Gold Cup at odds of 7/4. It was the last time he did not start as the favourite for a race. Only two other horses entered the Gold Cup that year. The racing authorities in Ireland took the unprecedented step in the Irish Grand National of devising two weight systems — one to be used when Arkle was running and one when he was not. Arkle won the 1964 race by only one length, but he carried two and half stones more than his rivals. The following year's Gold Cup saw Arkle beat Mill House by twenty lengths at odds of 3/10. In the 1966 renewal, he was the shortest-priced favourite in history to win the Gold Cup, starting at odds of 1/10. He won the race by thirty lengths despite a mistake early in the race where he ploughed through a fence. However, it did not stop his momentum, nor did he ever look like falling. Arkle had a strange quirk in that he crossed his forelegs when jumping a fence. He went through the season 1965/66 unbeaten in five races. Arkle won 27 of his 35 starts and won at distances from 1m 6f up to 3m 5f. Legendary Racing commentator Peter O'Sullevan has called Arkle a freak of nature — something unlikely to be seen again. Besides winning three consecutive Cheltenham Gold Cups (1964, 1965, 1966) and the 1965 King George VI Chase, Arkle triumphed in a number of other important handicap chases, including the 1964 Irish Grand National (under 12-0), the 1964 and 1965 Hennessy Gold Cups (both times under 12-7), the 1965 Gallagher Gold Cup (conceding 16 lb to Mill House while breaking the course record by 17 seconds), and the 1965 Whitbread Gold Cup(under 12-7). In the 1966 Hennessy, he failed by only half a length to give Stalbridge Colonist 35 lb. The scale of the task Arkle faced is shown by the winner coming second and third in the two following Cheltenham Gold Cups, while in third place was the future 1969 Gold Cup winner, What A Myth. In December 1966, Arkle raced in the King George VI Chase at Kempton Park but struck the guard rail with a hoof when jumping the open ditch, which resulted in a fractured pedal bone; despite this injury, he completed the race and finished second. He was in plaster for four months and, though he made a good enough recovery to go back into training, he never ran again. He was retired and ridden as a hack by his owner and then succumbed to what has been variously described as advanced arthritis or possibly brucellosis and was put down at the early age of 13. Arkle became a national legend in Ireland. His strength was jokingly claimed to come from drinking 2 pints of Guinness  a day. At one point, the slogan Arkle for President was written on a wall in Dublin. The horse was often referred to simply as "Himself", and he supposedly received items of fan mail addressed to 'Himself, Ireland'. The Irish government-owned Irish National Stud, at Tully, Kildare, Co. Kildare, Ireland, has the skeleton of Arkle on display in its museum. A statue in his memory was erected in Ashbourne Co Meath in 2004.     Dimensions : 55cm x 60cm
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