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    My Goodness My Guinness John Gilroy Advert

    €180.00
    Lovely and rarely encountered John Gilroy farm scene advertising print in its original aged frame. John Gilroy was a polymath of the painting world, with a mind unlike those of his peers. Because of this, the Guinness® campaigns he brought to life from 1928 to the 1960s remain as distinctive now as they were back then. It was Gilroy's colourful artwork that moved our advertising forward. One of the most memorable was born of his creative interpretation of a performing sea lion that caught his eye at the zoo. That animal, Gilroy mused, would be smart enough to balance a glass of Guinness on its nose. This concept became one of the longest living advertising campaigns in history: "My Goodness, My Guinness."

    “One of the most memorable was born of his creative interpretation of a performing sea lion that caught his eye at the zoo.”

    The hapless zookeeper, a caricature of Gilroy himself, presented the family of unruly animals. From an ostrich swallowing a Guinness, glass and all, to a pelican with a beak full of bottles. A bounding lion, a thieving bear. A crocodile, kangaroo, and penguin. And, of course, most famous of all, the toucan. This evolved, via the toucan, into the "Guinness-a-day" campaign. That fans still adorn their walls with this poster today is a testament to the creative relationship between Gilroy and Guinness.
    Origins : Co Galway
    Dimensions : 46cm x 36cm  4kg
    Details

  • Guinness Ostrich 1952 Advert By Lobban

    €180.00
    Early Guinness advert by Lobban of an ostrich with accompanying rhyme.From the March 1952 edition of Country Life Magazine.Presented by Arthur Guinness Son & Co.Ltd Park Royal NW10. "The Ostrich,travellers recall Enjoys his Guinness,glass and all How sad the Guinness takes so long To get to where it makes him strong!"   Origins : United Kingdom   Dimensions:44cm x 34cm.    Glazed. Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
    The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.
    The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
    Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”
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  • Guinness Toucan (Original Shannon Resin)

    €180.00
      Original Resin Guinness Toucan (manufactured by Shannon) Dimensions :20cm x 10cm x 8cm  0.5kg For nearly two centuries of existence, the Guinness brewery had almost no need to formally advertise, allowing word-of-mouth to sell the beer, and sell it did. By the late 19th century, Guinness was one of the top three breweries between Britain and Ireland. In 1862, the company adopted an Irish harp as their logo and trademarked it in 1875. However, by the late 1920s, sales were declining, and in 1929, Rupert Guinness, then chair of the company, ran the first-ever Guinness print ad with the slogan “Guinness is good for you.” The very next year, the brewery hired advertising firm S.H. Benson. It was then, in 1930, that the story of the Guinness toucan began. The man responsible for the iconic bird and his animal companions is the English illustrator and draftsman John Gilroy. He was born in 1898 in Newcastle upon Tyne into a family of eight children, and his father, William, was a landscape painter. From a young age, Gilroy began copying the drawings in magazines, and it was quickly evident he would follow in his father’s professional footsteps. By 15, he was a cartoonist for the local newspaper. He won a scholarship to art school, and although World War I interrupted his studies, he entered London’s Royal College of Art in 1919. While he was still a student, he received his first commission for commercial art—a promotional pamphlet for the Hydraulic Engineering Co. Not long after graduating, Gilroy began working for S.H. Benson, where he would eventually work on Guiness.  
    John Gilroy, illustrator of some of Guinness's most well-known advertisements. (Northeast History Tour)

    John Gilroy, illustrator of some of Guinness’s most well-known advertisements. (Northeast History Tour)

      His first work with the firm was on campaigns for Skipper Sardines and Virol (a brand of malt extract). In his early years at Benson, he and his colleagues created clever characters to make their designs memorable: Baron de Beef, Signor Spaghetti, Miss Di Gester. All these playful characters likely primed Gilroy for the fun and whimsical designs he would eventually draw for Guinness in his 35 years working with the company. In the early 1930s S.H. Benson boasted an impressive staff of creatives beyond John Gilroy; the late Dorothy Sayers, now famous as a crime writer and poet, wrote copy for the agency. When Guinness approached the firm, they had an interesting request: the final advertising campaign should not be too much to do with beer, despite the fact that it was advertising—well—beer. They thought it would be vulgar. Instead, they preferred something that appealed to families and that highlighted the purported health benefits of the brew. They asked Gilroy to draft an ad showing a family drinking Guinness, but no one could seem to agree on what the family should look like, nor how they should be presented. Luckily, it was precisely family that led Gilroy to the particular idea that eventually spawned Guinness’s most famous ad campaigns. The artist had recently taken his son to the circus, recounts Guinness archive manager Fergus Brady, and had watched a sea lion balancing a ball on its nose. He realized how fun it would be to draw a sea lion balancing a pint of Guinness on its nose, and pitched the idea to Guinness. From there the series expanded to an entire menagerie. Gilroy drew ostriches, bears, pelicans, kangaroos, and of course, the toucan. Paired with Sayers’s inventive copy, the ads took off. In her most clever ad, she plays on the toucan / two-can homophone and on the idea that drinking Guinness offers a range of health benefits: “If he can say as you can / Guinness is good for you / How grand to be a Toucan — / Just think what Toucan do.” The illustration features a smiling toucan perched next to two shining pint glasses full of Guinness stout.  
    With John Gilroy's illustrations and Dorothy Sayers's copy, the Guinness toucan ads were an immediate hit. (Guinness)

    With John Gilroy’s illustrations and Dorothy Sayers’s copy, the Guinness toucan ads were an immediate hit. (Guinness)

      Gilroy even created toucan ads specifically for the American market with the birds flying over landmarks like the Statue of Liberty, Mount Rushmore, and the Golden Gate Bridge—always carrying two pints on their beaks. Sadly, Guinness never approved and ran the ads. Over the years, Gilroy created nearly 100 advertisements and 50 poster designs for Guinness. Though he left S.H. Benson as an in-house artist in the 1940s, he continued to freelance for them and continued to create the beloved Guinness zoo ads, crafting new scenarios for his Guinness-loving animals and their beleaguered zookeeper. Other vintage Guinness ads from the time feature simpler jingles and catchphrases. “My goodness—my Guinness” often features an animal stealing a man’s pint in comical fashions—an ostrich swallows it, a kangaroo hides the bottle in its pouch, a crocodile holds the pint between his massive jaws, and so on. In another, a smirking tortoise carries a pint on its back under the text, “Have a Guinness when you’re tired.” A man pulls a cart while his horse relaxes and goes for a ride—“Guinness for strength.” There is a playfulness to all of them. Even the ad in which a man is being chased by a lion feels funny—of course, the lion is chasing the man not to eat him, but to steal his beer. The lion is smiling, his tongue lolling out of his mouth as he runs, and we’re in on the joke: he’ll get the Guinness in the end, and the man is panicking not to save his skin, but to save his beer.  
    Guinness coasters featuring the menagerie of John Gilroy's advertisements. (Guinness)

    Guinness coasters featuring the menagerie of John Gilroy’s advertisements. (Guinness)

      The ads ran primarily in the U.K. and in the 1930s and 1940s were immensely popular—likely the cheerful, cheeky animals and bright colors provided a small antidote to the horrors going on in Europe at the time. In 1939, all troops in the British Expeditionary Force in France received a bottle of Guinness with their Christmas dinner. The company remained committed to adding a touch of whimsy to their generally solid and forward-thinking business practices. To celebrate Guinness’s bicentennial in 1959, the company dropped 150,000 embossed bottles containing Guinness-related information and paraphernalia into the Atlantic Ocean. It is the same year, as well, that Guinness employed scientists to create the Guinness Draft we know today by pairing nitrogen gas and carbon dioxide—it is that combination that gives the beer its prized silky texture. In in 1963 and 1965, Guinness opened breweries in Nigeria and Malaysia, respectively, cementing the company’s global reach and impact. As the company modernized, so too did their advertising strategies. In 1982, the Guinness brewery switched ad firms and stopped running the zoo-themed ads—the toucan and its friends were no longer considered effective advertising techniques. However, nostalgia for the Guinness toucan remained, and the company has released limited-edition cans and merchandise featuring the original Gilroy drawings. In 2017, the 200th anniversary of Guinness in America, they released a number of decorative itemsimprinted with the image of the two-pint-touting toucans flying over Mount Rushmore. The image of Gilroy’s toucan still immediately brings Guinness to mind, and it remains an immensely memorable mascot of the world’s premier dark beer.   Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
    The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.
    The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
    Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.” Origins : Dublin Dimensions : 43cm x 35cm
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  • Guinness Toucan (Castiron replica)

    €180.00
    Very well manufactured Castiron Toucan replica. Dimensions :20cm x 10cm x 8cm  1.5kg The legendary Guinness Toucan goes back to 1935 and the advertising firm S.H. Benson. Artist John Gilroy had been recently hired, and Dorothy Sayers, a famous crime writer and playwright, wrote advertising copy for the company. For nearly two centuries of existence, the brewery had almost no need to formally advertise, allowing word-of-mouth to sell the beer, and sell it did. By the late 19th century, Guinness was one of the top three breweries between Britain and Ireland. In 1862, the company adopted an Irish harp as their logo and trademarked it in 1875. However, by the late 1920s, sales were declining, and in 1929, Rupert Guinness, then chair of the company, ran the first-ever Guinness print ad with the slogan “Guinness is good for you.” The very next year, the brewery hired advertising firm S.H. Benson. It was then, in 1930, that the story of the Guinness toucan began. The man responsible for the iconic bird and his animal companions is the English illustrator and draftsman John Gilroy. He was born in 1898 in Newcastle upon Tyne into a family of eight children, and his father, William, was a landscape painter. From a young age, Gilroy began copying the drawings in magazines, and it was quickly evident he would follow in his father’s professional footsteps. By 15, he was a cartoonist for the local newspaper. He won a scholarship to art school, and although World War I interrupted his studies, he entered London’s Royal College of Art in 1919. While he was still a student, he received his first commission for commercial art—a promotional pamphlet for the Hydraulic Engineering Co. Not long after graduating, Gilroy began working for S.H. Benson, where he would eventually work on Guiness.  
    John Gilroy, illustrator of some of Guinness's most well-known advertisements. (Northeast History Tour)

    John Gilroy, illustrator of some of Guinness’s most well-known advertisements.

    His first work with the firm was on campaigns for Skipper Sardines and Virol (a brand of malt extract). In his early years at Benson, he and his colleagues created clever characters to make their designs memorable: Baron de Beef, Signor Spaghetti, Miss Di Gester. All these playful characters likely primed Gilroy for the fun and whimsical designs he would eventually draw for Guinness in his 35 years working with the company. In the early 1930s S.H. Benson boasted an impressive staff of creatives beyond John Gilroy; the aforementioned Dorothy Sayers, now famous as a crime writer and poet, wrote copy for the agency. When Guinness approached the firm, they had an interesting request: the final advertising campaign should not be too much to do with beer, despite the fact that it was advertising—well—beer. They thought it would be vulgar. Instead, they preferred something that appealed to families and that highlighted the purported health benefits of the brew. They asked Gilroy to draft an ad showing a family drinking Guinness, but no one could seem to agree on what the family should look like, nor how they should be presented. Luckily, it was precisely family that led Gilroy to the particular idea that eventually spawned Guinness’s most famous ad campaigns. The artist had recently taken his son to the circus, recounts Guinness archive manager Fergus Brady, and had watched a sea lion balancing a ball on its nose. He realized how fun it would be to draw a sea lion balancing a pint of Guinness on its nose, and pitched the idea to Guinness. From there the series expanded to an entire menagerie. Gilroy drew ostriches, bears, pelicans, kangaroos, and of course, the toucan. Paired with Sayers’s inventive copy, the ads took off. In her most clever ad, she plays on the toucan / two-can homophone and on the idea that drinking Guinness offers a range of health benefits: “If he can say as you can / Guinness is good for you / How grand to be a Toucan — / Just think what Toucan do.” The illustration features a smiling toucan perched next to two shining pint glasses full of Guinness stout.  
    With John Gilroy's illustrations and Dorothy Sayers's copy, the Guinness toucan ads were an immediate hit. (Guinness)

    With John Gilroy’s illustrations and Dorothy Sayers’s copy, the Guinness toucan ads were an immediate hit. (Guinness)

      Gilroy even created toucan ads specifically for the American market with the birds flying over landmarks like the Statue of Liberty, Mount Rushmore, and the Golden Gate Bridge—always carrying two pints on their beaks. Sadly, Guinness never approved and ran the ads. Over the years, Gilroy created nearly 100 advertisements and 50 poster designs for Guinness. Though he left S.H. Benson as an in-house artist in the 1940s, he continued to freelance for them and continued to create the beloved Guinness zoo ads, crafting new scenarios for his Guinness-loving animals and their beleaguered zookeeper. Other vintage Guinness ads from the time feature simpler jingles and catchphrases. “My goodness—my Guinness” often features an animal stealing a man’s pint in comical fashions—an ostrich swallows it, a kangaroo hides the bottle in its pouch, a crocodile holds the pint between his massive jaws, and so on. In another, a smirking tortoise carries a pint on its back under the text, “Have a Guinness when you’re tired.” A man pulls a cart while his horse relaxes and goes for a ride—“Guinness for strength.” There is a playfulness to all of them. Even the ad in which a man is being chased by a lion feels funny—of course, the lion is chasing the man not to eat him, but to steal his beer. The lion is smiling, his tongue lolling out of his mouth as he runs, and we’re in on the joke: he’ll get the Guinness in the end, and the man is panicking not to save his skin, but to save his beer.  
    Guinness coasters featuring the menagerie of John Gilroy's advertisements. (Guinness)

    Guinness coasters featuring the menagerie of John Gilroy’s advertisements. (Guinness)

      The ads ran primarily in the U.K. and in the 1930s and 1940s were immensely popular—likely the cheerful, cheeky animals and bright colors provided a small antidote to the horrors going on in Europe at the time. In 1939, all troops in the British Expeditionary Force in France received a bottle of Guinness with their Christmas dinner. The company remained committed to adding a touch of whimsy to their generally solid and forward-thinking business practices. To celebrate Guinness’s bicentennial in 1959, the company dropped 150,000 embossed bottles containing Guinness-related information and paraphernalia into the Atlantic Ocean. It is the same year, as well, that Guinness employed scientists to create the Guinness Draft we know today by pairing nitrogen gas and carbon dioxide—it is that combination that gives the beer its prized silky texture. In in 1963 and 1965, Guinness opened breweries in Nigeria and Malaysia, respectively, cementing the company’s global reach and impact. As the company modernized, so too did their advertising strategies. In 1982, the Guinness brewery switched ad firms and stopped running the zoo-themed ads—the toucan and its friends were no longer considered effective advertising techniques. However, nostalgia for the Guinness toucan remained, and the company has released limited-edition cans and merchandise featuring the original Gilroy drawings. In 2017, the 200th anniversary of Guinness in America, they released a number of decorative itemsimprinted with the image of the two-pint-touting toucans flying over Mount Rushmore. The image of Gilroy’s toucan still immediately brings Guinness to mind, and it remains an immensely memorable mascot of the world’s premier dark beer.  
    Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
    The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.
    The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
    Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”
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  • Steve Collins v Chris Eubank 1995 World Middle Weight Championship Fight Poster

    €180.00
    Framed Fight poster of Collins v Eubank at Millstreet 1995. 90cm x 68cm  Co Cork Stephen Collins (born 21 July 1964) is an Irish former professional boxer who competed from 1986 to 1997. Known as the Celtic Warrior, Collins is the most successful Irish boxer in recent professional boxing history, having held the WBOmiddleweight and super-middleweight titles simultaneously and never losing a fight as champion. Collins' first nineteen professional fights all took place in the United States. In 1988 he won the Irish middleweight title, and the regional American USBA middleweight title the following year, defending the latter successfully in Atlantic City and Las Vegas. In his first two world championship challenges, both for the WBA middleweight title, Collins lost a unanimous decision to Mike McCallum in 1990 and a majority decision to Reggie Johnson in 1992. He also challenged unsuccessfully for the European middleweight title later in 1992, losing a split decision to Sumbu Kalambay in Italy. It was not until Collins reached his early 30s that he fulfilled his potential, becoming WBO middleweight champion in his third world title attempt with a fifth-round TKO victory over Chris Pyatt in 1994, before then moving up in weight to defeat the undefeated Chris Eubank and claim the WBO super-middleweight title in 1995. More success followed, as Collins successfully defended his title by winning the rematch against Eubank later in the year. Collins successfully defended his title another six times before pulling out of a proposed fight in October 1997 against rising Welsh star, Joe Calzaghe, and retiring from the sport, with Collins frustrated by his inability to get a fight against the pound for pound number one boxer of the time, Roy Jones Jr., who was then fighting in the light-heavyweight division. Having competed against some of the best boxers on both sides of the Atlantic during his career, Collins tends to be linked more to an era in the UK during which there was a notable rivalry between British boxers Chris Eubank and Nigel Benn, both of whom Collins fought and defeated twice.

    Early years in Boston

    Steve Collins won 26 Irish titles as an amateur before turning professional in Massachusetts, US in October 1986. Collins worked out of the Petronelli Brothers gym in Brockton, Massachusetts alongside Marvin Hagler. His debut fight was against Julio Mercado on the undercard of a bill that featured Irish Americans; his future trainer Freddie Roach and the future Fight of the Year winner Micky Ward. Collins beat Mercado by way of knockout in the third round. In Boston, Massachusetts in 1988, he defeated former Olympian and British Super Middleweight champion Sam Storey to win the Irish middleweight title, then defeated world No. 5, Kevin Watts to win the USBA middleweight title. After reaching 16–0, Collins stepped in as a substitute in a WBA middleweight title fight after Michael Watson was injured in training, and fought 12 rounds against Mike McCallum in Boston in 1990. Collins was supported by a large crowd of Irish Americans as he battled the champion McCallum, with the fight being close early on before McCallum started to tire as Collins gained momentum in the later stages to bring a close finish at the end of 12 exciting rounds. McCallum got the win by unanimous decision. In 1992, Collins lost a majority decision to Reggie Johnson in a closely contested slugfest for the vacant WBA middleweight title (which had been stripped from McCallum because he signed to fight IBF champion James Toney). Collins then lost by split decision to Sumbu Kalambay for the European title in Italy, before beating Gerhard Botes of South Africa to win the WBA Penta-Continental middleweight title in 1993.

    WBO middleweight champion

    Collins then moved to Belfast under the management of Barney Eastwood before basing himself in England where he joined Barry Hearn's Matchroom Boxing. Alongside him was Paul "Silky" Jones, his sparring partner and good friend who later went on to become WBO light-middleweight title holder. Collins was trained by Freddie King in the Romford training camp. In May 1994, Collins finally won a world title by defeating Chris Pyatt by stoppage in five rounds to become the WBO middleweight champion. Early in 1995, Collins relinquished this title without a defence as he was having difficulty making the 160lbs middleweight limit. In March 1995, Chris Eubank (41-0-2) had been scheduled to have a third WBO super-middleweight title fight against Ray Close. Eubank and Close had two fights over the previous two years (their first fight a draw, and their second fight a narrow split decision win for Eubank), but Close was forced to withdraw from their scheduled third fight after failing an MRI brain scan. Collins then stepped into Close's place, moving up to super-middleweight to take on Eubank.

    WBO super-middleweight champion

    Collins defeated the then unbeaten long-reigning champion Chris Eubank in Millstreet, County Cork, Ireland, in March 1995, by unanimous decision (115–111, 116–114, 114–113), to win the WBO super-middleweight title. Collins had enlisted the help of a guru, and they led the press to believe that Collins would be hypnotised for the fight, which noticeably unsettled Eubank. True to form, Collins sat in his corner and did not move, listening to headphones during Eubank's ring entrance. Collins knocked Eubank down in the eighth round, and was well ahead on the scorecards at the end of Round 9, but Eubank finished the fight strongly as he tried to save his unbeaten record and knocked Collins down in the tenth round, coming close to a stoppage. Eubank was unable to finish the job, and Collins held on for victory. In their September 1995 rematch in Cork, Collins performed brilliantly, changing his usual fighting style by adopting wild, brawling tactics throughout which Eubank really struggled to deal with. Despite most TV pundits and commentators giving Collins a wide points victory with scorecards in the region of 117–111 and 118–110, the three judges saw the fight very differently with Collins only winning by a close split decision, 115–113, 115–113 and 114–115. Collins successfully defended his WBO super-middleweight title seven times, including two fights against Nigel Benn in 1996. In the summer of 1997, Collins reportedly stated in the press that he had no motivation left, as he had spent the best part of his career chasing Roy Jones Jr. for a fight that had been promised to him many times. Collins is reported to have stated in Boxing World that he had spent so long chasing Roy Jones Jr. that money was no longer important; that he would "fight him in a phone box in front of two men and a dog". but the bout never materialised. A WBO super-middleweight title fight against Joe Calzaghe was agreed for October 1997, but Collins got injured 10 days before the scheduled fight, got stripped of his title by the WBO, with Collins then making a statement saying that fighting Calzaghe would do nothing to satisfy the desire he had for fighting Jones. Collins then added he wanted to retire on a high note with a good pay day, "Joe is a good up-and-coming kid, but he wouldn't fill a parish church". As Collins couldn't get the fight with Jones, Collins decided to retire. In 1999, Collins announced his decision to come out of retirement to fight Roy Jones Jr. Controversy surrounded the proposed fight, as WBC and WBA light heavyweight champion Jones decided to fight the IBF light heavyweight champion and old Collins foe Reggie Johnson (which Jones won by a shutout 120–106 on all three judges' scorecards), and it was revealed that Collins would have to fight Calzaghe before a showdown with Jones. Collins had accepted this and started to prepare to fight Calzaghe. In training, Collins collapsed during a sparring session with Howard Eastman. Although tests and a brain scan could not find any problems, Collins decided that it was a warning to make him stop boxing, and he retired for a second time. Collins retired in 1997, with a record of 39 fights, 36 wins (21 knockouts) and 3 losses. Collins has not entirely faded from the spotlight since his retirement. In 1998 he appeared in the film Lock, Stock and Two Smoking Barrels as a boxing gym bouncer. In 1999 he made a cameo appearance in "Sweetest Thing", a music video by U2. On 15 January 2013, at the age of 48, Collins announced plans to fight Roy Jones Jr.He went on to appear in a number of exhibition bouts in preparation for the proposed Jones fight. In 2017 Collins joined the Army Reserve's 253 Provost Company of the 4th Regiment Royal Military Police in London where he had been living for the previous 20 years. He gained promotion to Lance Corporal and qualified as an army boxing coach. His brother Roddy Collins is a former professional footballer and manager. His brother Paschal was a professional boxer and now a leading professional boxing coach plus manager. His eldest son Stevie Jnr is a retired rugby player and a retired professional boxer who now coaches and manages boxers His youngest son Luke is an active amateur boxer and qualified amateur boxing coach
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  • Classic Framed Guinness Pure Genius Advert

    €180.00
    Framed 1990s Guinness pure Genius advert . Dimensions : 44cm x 80cm  Dublin Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
    The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.
    The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
    Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.” Origins : Dublin Dimensions : 43cm x 35cm
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  • Original Wm Clarke & Son Dublin Cork Limerick Calendar Showcard

    €180.00
    49cm x 38cm William Clarke & Son was a tobacco company that was founded in 1830 at South Main Street, Cork, Ireland. In January 1924, following the formation of the Irish Free State, the United Kingdom trade of William Clarke & Son was transferred to Dublin and taken over by Ogden's.

    William Clarke & Son, Dublin

    William Clarke was founded in 1830 at South Main Street in Cork, however by 1870 the manufacturing side of the business had all been transferred to Hare Place, Scotland Road, Liverpool, with only depots remaining in Ireland. Following the formation of the Irish Free State in 1926, the Liverpool based operation was taken over by Ogden’s, while a new factory was set up at South Circular Road in Dublin to produce tobacco and snuff under the William Clarke & Son brand. In 1929 William Clarke was amalgamated with Wills’s Irish branch, which resulted in Wills’s Irish production being integrated into the new South Circular Road factory in Dublin, though senior management were based in Wills’s Bristol operations and the Irish entity ultimately reported back into Bristol.
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  • John Gilroy Lost Guinness Archives-Vincent Van Gogh

    €180.00
    75cm x 65cm
    The biggest cliché in the collecting world is the “discovery” of a previously unknown cache of stuff that’s been hidden away for years until one day, much to everyone’s amazement, the treasure trove is unearthed and the collecting landscape is changed forever. As a corollary to this hoary trope, if you are in the right place at the right time, you can get in on the action before the word gets out.

    “Some of the canvases were 80 years old, dating from 1930.”

    Cliché or not, that’s roughly what happened in 2008 when hundreds of artist John Gilroy’s oil-on-canvas paintings started to appear on the market. The canvases had been painted by Gilroy as final proofs for his iconic Guinness beer posters, the most recognized alcoholic-beverage advertisements of the mid-20th century. Before most collectors of advertising art and breweriana knew what had happened, most of the best pieces had been snapped up by a handful of savvy collectors. In fact, the distribution of the canvases into the hands of private collectors was so swift and stealthy that one prominent member of the Guinness family was forced to get their favorite Gilroys on the secondary market.
    One of those early collectors, who wishes to remain anonymous, recalls seeing several canvases for the first time at an antiques show. At first, he thought they were posters since that’s what Guinness collectors have come to expect. But after looking at them more closely, and realizing they were all original paintings, he purchased the lot on the spot. “It was quite exciting to stumble upon what appeared to be the unknown original advertising studies for one of the world’s great brands,” he says. But the casualness of that first encounter would not last, as competition for the newly found canvases ramped up among collectors. Today, the collector describes the scramble for these heretofore-unknown pieces as “a Gilroy art scrum.”
    Among those who were particularly interested in the news of the Gilroy cache was David Hughes, who was a brewer at Guinness for 15 years and has written three books on Guinness advertising art and collectibles, the most recent being “Gilroy Was Good for Guinness,” which reproduces more than 150 of the recently “discovered” paintings. Despite being an expert on the cheery ephemera that was created to sell the dark, bitter stout, Hughes, like a lot of people, only learned of the newly uncovered Gilroy canvases as tantalizing examples from the cache (created for markets as diverse as Russia, Israel, France, and the United States) started to surface in 2008.
    “Within the Guinness archives itself,” Hughes says of the materials kept at the company’s Dublin headquarters, “they’ve got lots of advertising art, watercolors, and sketches of workups towards the final version of the posters. But they never had a single oil painting. Until the paintings started turning up in the United States, where Guinness memorabilia is quite collectible, it wasn’t fully understood that the posters were based on oils. All of the canvases will be in collections within a year,” Hughes adds. For would-be Gilroy collectors, that means the clock is ticking.
    As it turns out, Gilroy’s entire artistic process was a prelude to the oils. “The first thing he’d usually do was a pencil sketch,” says Hughes. “Then he’d paint a watercolor over the top of the pencil sketch to get the color balance right. Once that was settled and all the approvals were in, he’d sit down and paint the oil. The proof version that went to Guinness for approval, it seems, was always an oil painting.”
    Based on what we know of John Gilroy’s work as an artist, that makes sense. For almost half a century, Gilroy was regarded not only as one of England’s premier commercial illustrators, but also as one of its best portraitists. “He painted the Queen three times,” says Hughes, “Lord Mountbatten about four times. In 1942, he did a pencil-and-crayon sketch of Churchill in a London bunker.” According to Hughes, Churchill gave that portrait to Russian leader Joseph Stalin at the Yalta Conference with Franklin Delano Roosevelt, which may mean that somewhere in the bowels of the Kremlin, there’s a portrait of Winnie by the same guy who made a living drawing cartoons of flying toucans balancing pints of Guinness on their beaks.
    For those who collect advertising art and breweriana, Gilroy is revered for the numerous campaigns he conceived as an illustrator for S.H. Benson, the venerable British ad agency, which was founded in 1893. Though most famous for the Guinness toucan, which has been the internationally recognized mascot of Guinness since 1935, Gilroy’s first campaign with S.H. Benson was for a yeast extract called Bovril. “Do you have Bovril in the U.S.?” Hughes asks. “It’s a rather dark, pungent, savory spread that goes on toast or bread. It’s full of vitamins, quite a traditional product. He also did a lot of work on campaigns for Colman’s mustard and Macleans toothpaste.”
    pparently Gilroy’s work caught the eye of Guinness, which wanted something distinctive for its stout. “A black beer is a unique product,” says Hughes. “There weren’t many on the market then, and there are even fewer now. So they wanted their advertising to be well thought of and agreeable to the public.” For example, in the early 1930s, Benson already had an ad featuring a glass of Guinness with a nice foamy head on top. “Gilroy put a smiling face in the foam,” says Hughes. Collectors often refer to this charming drawing as the “anthropomorphic glass.”
    That made the black beer friendly. To ensure that it would be appealing to the common man, Benson launched its “Guinness for Strength” campaign, whose most famous image is the 1934 Gilroy illustration of a muscular workman effortlessly balancing an enormous steel girder on one arm and his head.
    Another early campaign put Guinness beer in the world of Lewis Carroll’s “Alice’s Adventures in Wonderland.” “Guinness and oysters were a big thing,” says Hughes. In one ad, “Gilroy drew all the oysters from the poem ‘The Walrus and the Carpenter’ sipping glasses of Guinness.”
    nd then there were the animals, of which the toucan is only the most recognized, and not even the first (that honor goes to a seal). “He had the lion and the ostrich and the bear up the pole,” Hughes says. “There was a whole menagerie of them. The animals kept going for 30 years. It’s probably the longest running campaign in advertising history.”
    Most of Gilroy’s animals lived in a zoo, so a central character of the animal advertisements was a zookeeper, who was a caricature of the artist himself. “That’s what Gilroy looked like,” says Hughes. “Gilroy was a chubby, little man with a little moustache. As a younger man, he drew himself into the advert, and he became the zookeeper.”
    Gilroy’s animals good-naturedly tormented their zookeeper by stealing his precious Guinness: An ostrich swallows his glass pint whole, whose bulging outline can be seen in its slender throat; a seal balances a pint on its nose; a kangaroo swaps her “joey” for the zookeeper’s brown bottle. Often the zookeeper is so taken aback by these circumstances his hat has popped off his head.
    In fact, Gilroy spent a lot of time at the London Zoo to make sure he captured the essence of his animals accurately. “In the archives at Guinness,” says Hughes, “there are a lot of sketches of tortoises, emus, ostriches, and the rest. He perfected the drawing of the animals by going to the zoo, then he adapted them for the adverts.” As a result, a Gilroy bear really looked like a bear, albeit one with a smile on its face.
    During World War II, Gilroy’s Guinness ads managed to keep their sense of humor (eg: two sailors painting the hull of an aircraft carrier, each wishing the other was a Guinness), and in the 1950s and early ’60s, Gilroy’s famous pint-toting toucans flew all over the world for Guinness, in front of the Kremlin as well as Mt. Rushmore, the Leaning Tower of Pisa, and the Statue of Liberty, although some of these paintings never made it to the campaign stage.
    Gilroy’s work on the Guinness account ended in 1962, and in 1971, Benson was gobbled up by the Madison Avenue advertising firm of Ogilvy & Mather. By then, says Hughes, Gilroy’s work for Guinness was considered the pinnacle of poster design in the U.K., and quite collectible. “The posters were made by a lithographic process. In the 1930s, the canvases were re-created on stone by a print maker, but eventually the paintings were transferred via photolithography onto metal sheets. Some of the biggest posters were made for billboards. Those used 64 different sheets that you’d give to the guy with the bucket of wheat paste and a mop to put up in the right order to create the completed picture.”
    In terms of single-sheet posters, Hughes says the biggest ones were probably 4 by 3 feet. Benson’s had an archive of it all, but “when Benson’s shut down in ’71, when they were taken over, they cleaned out their stockroom of hundreds of posters and gave them to the British Museum and the Victoria and Albert Museum in London. Today, both have collections of the original posters, including the 64-sheets piled into these packets, which were wrapped in brown paper and tied up with string. They’re extremely difficult to handle; you can’t display them, really.”
    At least the paper got a good home. As for the canvases? Well, their history can only be pieced together based on conjecture, but here’s what Hughes thinks he knows.
    Sometime in the 1970s, a single collector whose name remains a mystery appears to have purchased as many as 700 to 900 Gilroy paintings that had been in the archives. “The guy who bought the whole archive was an American millionaire,” Hughes says. “He’s a secretive character who doesn’t want to be identified. I don’t blame him. He doesn’t want any publicity about how he bought the collection or its subsequent sale.”
    air enough. What we do know for sure is that the years were not kind to Gilroy’s canvases while in storage at Benson’s. In fact, it’s believed that more than half of the cache did not survive the decades and were probably destroyed by the mystery collector who bought them because of their extremely deteriorated condition (torn canvases, images blackened by mildew, etc.). After all, when Gilroy’s canvases were put away, no one at Benson’s thought they’d be regarded in the future as masterpieces.
    “A lot of the rolled-up canvases were stuck together,” says Hughes. “Oil takes a long while to dry. Gilroy diluted his oils with what’s called Japan drier, which is a sort of oil thinner that allows you to put the oil on the canvas in a much thinner texture, and then roll them up afterwards. The painted canvas becomes reasonably flexible. The problem is that even with a drier, they still took a long time to dry. And if someone had packed them tightly together and put weight on them, which is what must have happened while the Gilroy paintings were in storage at Benson’s, they’d just stick together. Some of the canvases were 80 years old, dating from 1930.”
    For diehard Guinness-advertising fans, though, it’s not all bad news. After all, almost half of the cache was saved, “and it’s beautiful,” says Hughes. “I’ve just come back from Boston to look at a lot of these canvases out there, and they are superb. The guy who’s selling the canvases I saw had about 40 or 50 with him. They’re absolutely fabulous.”
    Although he has no proof, Hughes believes the person who bought the cache in the 1970s also oversaw its preservation. Importantly to many collectors, all of the Gilroy canvases are in their found condition, stabilized but essentially unchanged. Even areas in the paint that show evidence of rubbing from adjacent canvases remain as they were found. “I think the preservation has been done by the owner,” Hughes says. “I don’t think the dealers did it. It’s my understanding that they were supplied with fully stabilized canvases from the original buyer. It appears that they were shipped from the U.K., so that’s interesting in itself.” Which suggests they never left the United Kingdom after being purchased by the mysterious American millionaire.
    collectors of the approval process at Benson. Gilroy painted his canvases on stretchers, and in the bottom corner of each canvas was a small tag identifying the artist, account code, and action to be taken (“Re-draw,” “Revise,” “Hold,” “Print,” and, during World War II, “Submit to censor”). “They would’ve been shown to Guinness on a wooden stretcher,” Hughes says. “Before they went into storage, somebody removed the stretchers and either laid them flat or rolled them up.”

    “As a younger man, he drew himself into the advert, and he became the zookeeper.”

    Without exception, the canvases Hughes has seen, which were photographed exclusively for his book, are in fine shape and retain their mounting holes for the stretchers and Benson agency tags. “The colors are good,” he says. “They haven’t been in sunlight. They’ll keep for years and years and years.” One collector notes that you can even see the ruby highlights in Gilroy’s paintings of glasses of the stout. “When a pint of Guinness is backlit by a very strong light, the liquid has a deep ruby color,” this collector says. “Gilroy was very careful to include this effect when he painted beer in clear pint glasses.”
    Finally, for Guinness, breweriana, and advertising-art collectors, the Gilroy canvases also offer a peek of what might have been. “I would say about half the images were never commercially used, so they are absolutely brand new, never been seen before,” says Hughes. “They’re going to blow people away.” Of particular interest to collectors in the United States are the Gilroy paintings of classic cars that were created for an aborted, early 1950s campaign to coincide with the brewing of Guinness on Long Island.
    Still, it’s the medium that continues to amaze Hughes. “The idea of the canvases, none of us expected that,” he says. “As a Guinness collector, I’ve always collected their adverts, but they’re prints. They never touched Gilroy, he was never anywhere near the printing process. I had acquired a pencil drawing, which I was delighted with. Then these oils started turning up,” he Naturally, Hughes the Guinness scholar has seen a few oils that Hughes the Guinness collector would very much like to own. “If I had a magic wand? Well, I saw one this weekend that I really liked. It’s one of the animal ones. But it’s an animal that was not used commercially. It’s of a rhinoceros sitting on the ground with the zookeeper’s Guinness between his legs. The rhinoceros is looking at the zookeeper, and the zookeeper’s looking around the corner holding his broom. It’s just a great image, and it’s probably the only one of that advert that exists. So if I could wave my magic wand, I think that’s what I’d get. But I’d need $10,000
    With those kinds of prices and that kind of buzz, you might think that whoever is handling the Guinness advertising account today might be tempted to just re-run the campaign. But Hughes is realistic about the likelihood of that. “Advertising moves on,” he says. “Gilroy’s jokey, humorous, cartoon-like poster design is quintessentially 1930s, ’40s, and ’50s. It is a bit quaint, maybe even a little juvenile for today’s audiences. But it’s still amusing. The other day I showed the draft of my book to my mother, who’s 84. She sat in the kitchen, just giggling at the pictures.”
    That sums up Gilroy to Hughes; not that it’s only appealing to people in their 80s, but that his work is ultimately about making people happy, which is why his advertising images connected so honestly with viewers. “Gilroy had a tremendous sense of humor,” Hughes says. “He always saw the funny side of things. He was apparently a chap who, if you were feeling a little down and out, you’d spend a couple of hours with him and he’d just lift your spirits.” You know, in much the same way as a lot of us feel after a nice pint of Guinness.
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  • ‘Military Manoeuvres’ By Richard Moynan

    €200.00
    Enniscrone Co Sligo   45.5cm x 68.5cm Famous print of painting by Richard Moynan titled "Military Manoeuvres" which now resides in the National Gallery in Dublin.

    The Dublin-born painter Richard Moynan was 24 years old at the commencement of his artistic training. He was educated with a view to entering the medical profession and proceeded so far on the course to need only his final examination to qualify, but his artistic instincts proved to be too strong to be resisted, and he abandoned the profession of medicine for that of art, and made it his life long study. (The Irish Times, 11 April 1906, p. 5.) Moynan entered the Dublin Metropolitan School of Art (DMSA) in January 1880, having initially studied there on a part-time basis. Due to an Act of Parliament passed in 1877 the school came under the control of the Department of Science and Art of South Kensington, which aligned it with the British art education system. The headmaster, Robert Edwin Lyne, was a product of this education as he had received his instruction in the (British) National Training School prior to taking up his appointment in Dublin in 1863.  In the DMSA, Moynan gained the requisite qualifications in 'Freehand, Geometry, Perspective and Object Drawing, 2nd grade' (Thoms, 1891, p. 833), which allowed him entry to the Royal Hibernian Academy Schools in 1882. The following July he was awarded the 'Albert Scholarship for the best picture shown in the Academy by a student' (Strickland, Vol II, 1913, p. 144). This enabled the artist to continue his studies in Académie Royale des Beaux Arts in Antwerp, moving on to Paris in 1885, where he honed his skills in portraiture at Académie Julian. Moynan returned to his native Dublin in December 1886 to establish a practice as a portrait painter, but he also pursued his craft in terms of genre scenes, history painting and literary subjects. The painting, Military Manoeuvres (1891), marks a watershed in the artist's development. It demonstrates his art-making process and provides an insight into his political beliefs.

    Military_Maneuvers.jpg

    Military Manoeuvres was exhibited when Moynan was at the height of his powers. In July of the previous year he was elected to full membership of the Royal Hibernian Academy, which earned him the honour of being one of 30 constituent members of the most important professional Irish artistic institution. This radically changed the painter's studio practice. It allowed him to modify both the size and pricing structure of his paintings, as he was no longer obliged to submit his work for selection to the RHA jury. Therefore, from 1891 onward Moynan tended to focus on one expensively-priced, large-scale painting per year, as well as smaller auxiliary pieces to help sustain his income. The asking price of Military Manoeuvres was £210, an amount that far exceeded the price requested by his fellow exhibitors. However, it appears that the practice of RHA members seeking inflated prices for their work was not unknown: It has often been observed by the public, though seldom ventured into print, that the resident artists of capacity demand exorbitant prices for their work and the fact is advanced as a reason why so few pictures are sold.  (The Freeman's Journal, 24 March 1891, p. 5). Military Manoeuvres illustrates a crowded street-scene depicting a group of children amusing themselves by pretending to be a regimental band. The title of the work is humorous and although Moynan shows the children's ragged dress, he focuses mainly on the boys’ ability to have fun. Their toys include saucepan lids as cymbals, an upturned bucket serving as a drum, a biscuit tin, a coffee pot, a paper trumpet, a penny whistle and a wooden sword. Their leader carries a broom and wears a splendid brass helmet, which contrasts with his general apparel. This helmet was obviously purloined nefariously from some source. This attracts the attention of a passing soldier who happens to recognize the elaborate headgear as being a black-plumed band helmet from his own regiment, the 4th (Royal Irish) Dragoon Guards. The trooper makes eye contact with the bandleader and steps threateningly towards him. The soldier’s lady-friend encourages him to see the funny side of the incident, while passers-by stop and stare. The success of this piece lies primarily in two areas, the skill of the artist in challenging the viewer to interpret the story, and the excellent execution of the figure work. There are 15 children in the band, all individual in facial type and dress. Moynan’s sketchbooks in the National Gallery of Ireland demonstrate his commitment to grouping and regrouping his subjects as he explored different dynamics in an effort to achieve the most effective composition. He was an acute observer of human nature and although this picture contains over 30 figures, the scene appears to be naturalistic and spacious. The viewer’s eye-movement is guided by the interaction between the young 'drum-major' and the soldier, and is, in turn, reinforced by the anxious glances of the flower seller in the foreground. This finely-painted genre scene reflects the artist's academic training. The detailed execution of the figures demonstrates the influence of the painter's RHA professor, Augustus Burke, while also showing a connection with French art practice as the cloudy sky exhibits a dull, even light made popular by the plein air painter Bastien Lepage. The scale of the work is significant as it measures 148 x 240 cm, a size that was considered to be more suitable for a history subject rather than a genre piece. The expansive scale was not without precedent, as two years earlier Aloysius O'Kelly exhibited The Station, Saying Mass in a Connemara Cabin in the R.H.A. exhibition. This work, measuring 152.5 x 178 cm is slightly smaller than Military Manoeuvres. O’Kelly’s quintessential Irish subject reflects the importance of Catholicism among the peasant population. Moynan was a keen observer of O'Kelly's work. He adapted the central motif for his award-winning painting The Last of the 24th at Isandula from an O'Kelly newspaper print entitled The State of Ireland, Affray at Belmullet, Co. Mayo, published in 1881 in The London Illustrated News. Moynan's Unionist politics differed radically from O'Kelly's Nationalism but, nevertheless, the size and the subject matter of The Station, Saying Mass in a Connemara Cabin must have struck a chord, as, two years after its appearance in the R.H.A exhibition, Moynan painted a large street scene which explored another important aspect of Irish life, the effect of the military in the every-day lives of the people. Moynan's sketchbooks in the National Gallery of Ireland provide an insight into the artist's working methods and contribute to our knowledge of the process involved in the construction of his paintings. This invaluable collection of 9 sketchbooks was donated by Gordon Lambert in memory of his friend, the artist's daughter, Eileen Nora (known as Biddy). One of the chief characteristics of the artist's work is mise en scene, or the ability to present a composition with dramatic force, as if the characters were actors arranged under the proscenium arch. This was not simply a serendipitous occurrence, as the artist's sketchbooks reveal no less than 8 studies for Military Manoeuvres.  These illustrate the painter's careful assembly of material, taking infinite pains in constructing a suitable streetscape, while also exploring several alternative arrangements of the figures within the composition. This approach demonstrates the methodology employed by a classically-trained artist, who painstakingly built up a picture by addressing compositional issues and architectural detail along with exploring different methods of conveying the narrative. Most of the artist’s NGI sketchbooks are pocket-sized containing pencil slots suggesting their primary function was to capture ideas and poses. An analysis of the material relating specifically to Military Manoeuvres suggests that their chief thrust is generic, rather than specific. The artist employed the sketchbooks as a kind of manual camera, to record ideas as opposed to developing studies for specific figures. There are over 30 individuals depicted in Military Manoeuvres, each of whom is a distinct character. Moynan must have sketched and painted studies for all of these people, yet this type of detail is not present in the sketchbooks. Instead, they contain studies dealing mostly with compositional matters.
    Military Maneuvers drawing.bmp
    The artist's notebooks in the National Gallery provide two alternative compositions for Military Manoeuvres. Sketchbook no. 19.171, Folio 10 Verso shows a group of children marching in time to the beat of their instruments and sketchbook  no. 19.175, Folio 9 recto, is essentially the same group of children, but, in this version, their leader holds a sword in his hand. It is interesting to note that the artist finally selected a passive, more psychological composition as opposed to the simpler, more action-packed version depicted in sketchbook no. 19.171, Folio 10 verso. This dynamic sketch exudes motion as the band members march forward four-abreast, the tilt of their bodies and the movement of their feet suggesting rhythm and pace as they advance energetically towards the viewer. The theme of motion is reinforced by the presence of a soldier and his lady-friend, as they walk in step with the children's band. This rhythm is also expressed by Moynan's quick, slashing pencil-strokes as he loosely establishes the figures in the foreground, the soldier and the lady. Standing on the right of the composition, conducting the action is the young drum major. Once again he is wearing the elaborate brass, regimental helmet of the 4th (Royal Irish) Dragoon Guards, with its horsehair plume. His body is arched in counter-rhythm to the marching band and, at first glance, he appears to be halting the action. He waves both hands in the air; his left hand directing the music, while the tightly-gripped staff in his right hand confers almost regal authority. The attention of all members of the band is focused on his directions. The soldier looks directly ahead, while his companion curiously gesticulates towards the drum major. This composition differs enormously from the final painted version of Military Manoeuvres. It tells a much less complex story of the children's ability to find amusement by pretending to be an army band. Their enjoyment is infectious, as the soldier and his companion march along to the beat of the music. The children concentrate on their own pursuits and do not notice that their game has the added benefit of also entertaining the adults. There is no air of mystery about this piece. All parties in the picture are in harmony. The children do not tease the soldier, and there is no sign of the concerned-looking flower girl. In this version, the soldier is proud of his occupation and this sense of pride is endorsed by the children's games. The humour in the piece lies in the fact that, for a brief moment, it appears as if the trooper is an honorary member of the children's band, who has temporarily fallen under the command of the bandleader. There is a freshness and sense of immediacy about this sketch that begs the question, was this perhaps an actual event that Moynan witnessed? The soldier has been identified as wearing the walking-out dress of the 4th (Royal Irish) Dragoon Guards, a regiment based in Newbridge between the late 1880s and 1893 under the command of General Sir Edward Cooper Hodge, K.B.E. Could the trooper have been visiting his home in Leixlip when he saw his young brother parading about the streets wearing his regimental band helmet? Moynan frequently worked in the Lucan/Leixilp area during the period when the Dragoon Guards were situated in Newbridge. The popularity of the spa at Lucan made it much favoured by 'visitors and invalids' (Thoms, 1891 p. 1310) as it was accessible by steam tramway which ran from Conyngham Road. The artist was a member of the Dublin Sketching Club who ventured on a field trip to the village of Lucan in the spring of 1889. His 1892 painting entitled, Old Mill - Leixlip, also suggests familiarity with the Leixlip area. Moynan's knowledge of Aloysius O'Kelly's Mass in a Connemara Cabin may have prompted him to consider the possibility of producing a large genre piece, reflecting Unionist rather than Nationalist values. The sketch he made in Leixlip village provided an excellent opportunity to explore the importance of the military within an Irish rural environment. But the artist was dissatisfied with such a simplistic arrangement as found in sketchbook no. 19.171, Folio 10 Verso, as he wished to challenge the viewer to interpret the scene. In the final version of Military Manoeuvres, the children's band is far more intent on baiting the soldier than pursuing their games. The inclusion of the flower girl enables the artist to construct a moment of tension as she observes the expression of the soldier and awaits the interaction between the trooper and the bandleader. Moynan rejected the forward march of the musical band in favour of a more diffuse arrangement, as the triangular relationship between the flower girl, the Drum-Major and the soldier prompts inquiry into the reactions of the various groups within the canvas. Indeed, the painted version of Military Manoeuvres could in fact be the sequel to the sketchbook version. This shows the artist's ability to develop, not just the compositional elements within the painting, but to modify the idea behind the narrative to produce a more engaging story line. Opinion has long been divided on the setting for Military Manoeuvres. At first glance, the streetscape mirrors that of Main Street in the village of Leixlip, Co. Kildare but certain details do not support this theory. Dr. Brian P. Kennedy's careful comparison with the near-contemporary Lawrence photograph establishes broad parallels between the photographic and the painted version, but it is difficult to reconcile certain details. This is precisely because of Moynan's approach to formulating a composition was creative rather than topographical. He had no difficulty in relocating solid architectural features in an effort to gain balance and symmetry. Kennedy remarks that the church spire is the result of 'artistic license' (Kennedy, 1993, p. 28). This is true on two counts. The church of St. Mary's is situated on the left side of the road as one proceeds up Main Street, Leixlip, in the direction of Pound Street. Furthermore, St. Mary's does not have a conventional spire but terminates in a castellated Norman-style tower. Reference to the artist’s sketchbooks reveals that the spire featured in Military Manoeuvres was 'borrowed' from the church of St. Andrew in the nearby village of Lucan. This distinctive architectural gem obviously attracted the artist, as he sketched it from no less than three different angles. Therefore, Moynan sacrificed architectural accuracy in his quest for a perfectly balanced composition. It is also possible that the presence of the spire in Military Manoeuvres had another, more personal significance for the artist, as a spire, or an obelisk, is emblematic of the craft of Freemasonry. By including the spire in Military Manoeuvres the artist may have been acknowledging the importance of ‘the craft’ and paying tribute to his fellow Masons. He had been a member of the Dublin Lodge of St. Cecilia (No. 250), since January 1887. He had special links with the Masonic Orphan Schools as its headmaster, J. Holbrook, was a fellow member of the Lodge of St. Cecilia. In 1888 the Masonic Boys School moved premises from Adelaide Hall in Merrion to Richview in Clonskeagh, to allow an increase in the student body. The artist's involvement with this charity was held in such high regard that his fellow lodge members held a special dinner in his honour. Pictorial comparisons between the school’s sports day activities, such as the tug-of-war featured in the Masonic magazine, and a 1891 painting of the same title by the artist suggest that Moynan may have sourced many of the young models for his genre scenes, including Military Manoeuvres, from the Masonic Boys School. Military Manoeuvres marks a turning point in the artist's oeuvre as it demonstrates a move away from his usual studio-based painting and shows a tendency to work out of doors. This street scene was one of six paintings exhibited by the artist in the 1891 RHA exhibition, and three other titles, Tug-of-War, ‘Wady-Buckety’, and View on the Dodder, (near Templeogue) also suggest outdoor scenes. This trend to work en plein air was a practice developed by the artist over the next ten years. It led to a group of distinctly ‘Irish Impressionist’ style paintings and canvases such as Killiney Sands painted in 1894 (currently in the Allied Irish Bank Collection), demonstrate this trend as it expresses Impressionist influences in terms of subject matter, application of paint and use of colour. Moynan was a passionate Unionist who used his art as a platform for his political beliefs. He was the chief illustrator with the leading Unionist newspaper of the day, The Union. He painted a number of highly political works, such as Home Again (1883). But the main thrust of the narrative in Military Manoeuvres is observational and humourist rather than political. Yet the artist does not shy away from showing the children's shabby surroundings. He frankly portrays the neglected state of the roads. This was probably a popular topic of discussion within the Moynan family circle as his brother, John Ouseley Bonsell Moynan, was the principal engineer for county Tipperary where he introduced an innovative system of road building and maintenance. Contrasting reviews of the 1891 RHA exhibition provide an insight into contemporary attitudes to Irish art. The critic writing for The Freeman's Journal initially addressed controversial issues such as the high prices of the exhibits and then proceeded to embark on a major diatribe regarding the lack of support for the exhibition by the government, the aristocracy and the so-called patrons of the RHA. He questioned the quality of some of the work: 'Allusion has been made to the fact that many very inferior productions are allowed a place on the walls of the exhibition' (The Freeman's Journal, 24 March 1891, p. 7) and even condemned a painting by the President of the RHA, Sir Thomas Alfred Jones (Jones was an associate of Moynan's in the Masonic Lodge): 'The President's picture Paddy's Proposal is anything but a success. Subjects of this kind are quite outside his range. He should stick to portrait painting' (The Freeman's Journal, 24 March 1891, p. 7). Yet, consistently through out three reviews the same critic extols Moynan's virtues: There is one fact undoubted that will be gratifying to the members of the Academy and the public - namely, that in one or two special instances the younger members unquestionably have shown a desire and a capacity to prove worthy of their name. Mr. Moynan's large picture has already been spoken of as an example of this. (The Freeman's Journal, 5 March 1891, p. 5) He also mentioned Military Manoeuvres in an earlier review: There is a lot of exceedingly good work in this picture. The subject is good and it has been treated with great humour and skill and with genuine artistic instinct. (The Freeman's Journal, 2 March 1891, p. 5) The reviewer in The Irish Times was also fulsome in his praise of both the artist and the painting in question: Mr. Moynan is another artist who has this year come to the front. His big picture Military Manoeuvres (No. 26) at once challenges attention on account of its size and the novelty of its caption, and the abundant labour that has been expended upon its detail. For an Irish artist the work is a most ambitious one, and we cordially recognise the success of the artist. The group of boys passing through the village streets playing at soldiers equipped in mock panoply is full of life and movement, and the introduction of a real red coat is a happy stroke. (The Irish Times, 2 March 1891, p. 3) But it is equally important to note that Moynan's reaction to the critics was bi-directional. It appears that Military Manoeuvres in its original format had a dog in the centre of the composition and in response to a newspaper notice the painter altered the composition. The instigator of the change was the reviewer form The Freeman's Journal: '... the picture (Military Manoeuvres) is really interesting and very clever of its kind. There is a very eccentric looking dog in the centre of the picture - very eccentric' (The Freeman's Journal, 2 March 1891, p. 5). Yet, on publication of the Second RHA Notice, just three days later, the artist has taken this criticism on board and reacted by removing the dog from the composition: 'and bye-the-bye, he has quite rightly painted out that very eccentric dog alluded to in our last notice' (The Freeman's Journal, 5 March 1891, p. 6). This shows the artist's willingness to accept informed criticism and to act accordingly. But despite all the praise heaped on Military Manoeuvres, this work, like many other paintings exhibited in the 1890s Dublin market, remained unsold at the close of the exhibition. Two years later it was shown in America: Military Manoeuvres, exhibited at the RHA, at the Chicago exhibition and at the San Francisco exhibition. In the following year it was purchased in the latter place for a large sum.  (The Irish Times, 11 April 1906, p.5.) Military Manoeuvres is the product of the confluence of the artist's academic training and experience. This mid-term painting offers an insight into various elements, which helped forge Moynan’s professional identity and provides a glimpse of some of the educational, social and political issues that affected the art-making practice of his day.
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  • Panoramic Modern Croke Park Framed Photograph

    €200.00
    Fantastic panoramic photo of the modern Croke Park,one of the most iconic sporting venues in the World. Dimensions: 36cm x110cm Croke Park (Irish: Páirc an Chrócaigh) is a Gaelic games stadium located in Dublin, Ireland. Named after Archbishop Thomas Croke, it is sometimes called Croker by GAA fans and locals. It serves as both the principal stadium and headquarters of the Gaelic Athletic Association (GAA). Since 1891 the site has been used by the GAA to host Gaelic sports, including the annual All-Ireland in Gaelic football and hurling. A major expansion and redevelopment of the stadium ran from 1991–2005, raising capacity to its current 82,300 spectators. This makes Croke Park the third-largest stadium in Europe, and the largest not usually used for association football. Other events held at the stadium include the opening and closing ceremonies of the 2003 Special Olympics, and numerous musical concerts. In 2012, Irish pop group Westlife sold out the stadium in record-breaking time: less than 5 minutes. From 2007–10, Croke Park hosted home matches of the Ireland national rugby union team and the Republic of Ireland national football team, while their new Aviva Stadium was constructed. This use of Croke Park for non-Gaelic sports was controversial and required temporary changes to GAA rules. In June 2012, the stadium hosted the closing ceremony of the 50th International Eucharistic Congress during which Pope Benedict XVI gave an address over video link.

    City and Suburban Racecourse

    A fireworks and light display was held in Croke Park in front of 79,161 fans on Saturday 31 January 2009 to mark the GAA's 125th anniversary
    The area now known as Croke Park was owned in the 1880s by Maurice Butterly and known as the City and Suburban Racecourse, or Jones' Road sports ground. From 1890 it was also used by the Bohemian Football Club. In 1901 Jones' Road hosted the IFA Cup football final when Cliftonville defeated Freebooters.

    History

    Recognising the potential of the Jones' Road sports ground a journalist and GAA member, Frank Dineen, borrowed much of the £3,250 asking price and bought the ground in 1908. In 1913 the GAA came into exclusive ownership of the plot when they purchased it from Dineen for £3,500. The ground was then renamed Croke Park in honour of Archbishop Thomas Croke, one of the GAA's first patrons. In 1913, Croke Park had only two stands on what is now known as the Hogan stand side and grassy banks all round. In 1917, a grassy hill was constructed on the railway end of Croke Park to afford patrons a better view of the pitch. This terrace was known originally as Hill 60, later renamed Hill 16 in memory of the 1916 Easter Rising. It is erroneously believed to have been built from the ruins of the GPO, when it was constructed the previous year in 1915. In the 1920s, the GAA set out to create a high capacity stadium at Croke Park. Following the Hogan Stand, the Cusack Stand, named after Michael Cusack from Clare (who founded the GAA and served as its first secretary), was built in 1927. 1936 saw the first double-deck Cusack Stand open with 5,000 seats, and concrete terracing being constructed on Hill 16. In 1952 the Nally Stand was built in memorial of Pat Nally, another of the GAA founders. Seven years later, to celebrate the 75th anniversary of the GAA, the first cantilevered "New Hogan Stand" was opened. The highest attendance ever recorded at an All-Ireland Senior Football Championship Final was 90,556 for Offaly v Down in 1961. Since the introduction of seating to the Cusack stand in 1966, the largest crowd recorded has been 84,516.

    Bloody Sunday

    Bloody Sunday remembrance plaque
    During the Irish War of Independence on 21 November 1920 Croke Park was the scene of a massacre by the Royal Irish Constabulary (RIC). The Police, supported by the British Auxiliary Division, entered the ground and began shooting into the crowd, killing or fatally wounding 14 civilians during a Dublin-Tipperary Gaelic football match. The dead included 13 spectators and Tipperary player Michael Hogan. Posthumously, the Hogan stand built in 1924 was named in his honour. These shootings, on the day which became known as Bloody Sunday, were a reprisal for the killing of 15 people associated with the Cairo Gang, a group of British Intelligence officers, by Michael Collins' 'squad' earlier that day.

    Dublin Rodeo

    In 1924, American rodeo promoter, Tex Austin, staged the Dublin Rodeo, Ireland's first professional rodeo at Croke Park Stadium. For seven days, with two shows each day from August 18 to August 24, sell out crowds saw cowboys and cowgirls from Canada, the United States, Mexico, Argentina and Australia compete for rodeo championship titles.Canadian bronc riders such as Andy Lund and his brother Art Lund, trick riders such as Ted Elder and Vera McGinnis were among the contestants. British Pathe filmed some of the rodeo events.

    Stadium design

    In 1984 the organisation decided to investigate ways to increase the capacity of the old stadium. The design for an 80,000 capacity stadium was completed in 1991. Gaelic sports have special requirements as they take place on a large field. A specific requirement was to ensure the spectators were not too far from the field of play. This resulted in the three-tier design from which viewing games is possible: the main concourse, a premium level incorporating hospitality facilities and an upper concourse. The premium level contains restaurants, bars and conference areas. The project was split into four phases over a 14-year period. Such was the importance of Croke Park to the GAA for hosting big games, the stadium did not close during redevelopment. During each phase different parts of the ground were redeveloped, while leaving the rest of the stadium open. Big games, including the annual All-Ireland Hurling and Football finals, were played in the stadium throughout the development.
    The outside of the Cusack Stand

    Phase one – New Cusack Stand

    The first phase of construction was to build a replacement for Croke Park's Cusack Stand. A lower deck opened for use in 1994. The upper deck opened in 1995. Completed at a cost of £35 million, the new stand is 180 metres long, 35 metres high, has a capacity for 27,000 people and contains 46 hospitality suites. The new Cusack Stand contains three tiers from which viewing games is possible: the main concourse, a premium level incorporating hospitality facilities and finally an upper concourse. One end of the pitch was closer to the stand after this phase, as the process of slightly re-aligning the pitch during the redevelopment of the stadium began. The works were carried out by Sisk Group.

    Phase two – Davin Stand

    Phase Two of the development started in late 1998 and involved extending the new Cusack Stand to replace the existing Canal End terrace. It involved reacquiring a rugby pitch that had been sold to Belvedere College in 1910 by Frank Dineen. In payment and part exchange, the college was given the nearby Distillery Road sportsgrounds.[19] It is now known as The Davin Stand (Irish: Ardán Dáimhím), after Maurice Davin, the first president of the GAA. This phase also saw the creation of a tunnel which was later named the Ali tunnel in honour of Muhammad Ali and his fight against Al Lewis in July 1972 in Croke Park.

    Phase three – Hogan Stand

    Phase Three saw the building of the new Hogan Stand. This required a greater variety of spectator categories to be accommodated including general spectators, corporate patrons, VIPs, broadcast and media services and operation staff. Extras included a fitted-out mezzanine level for VIP and Ard Comhairle (Where the dignitaries sit) along with a top-level press media facility. The end of Phase Three took the total spectator capacity of Croke Park to 82,000.

    Phase four – Nally Stand & Nally End/Dineen Hill 16 terrace

    After the 2003 Special Olympics, construction began in September 2003 on the final phase, Phase Four. This involved the redevelopment of the Nally Stand, named after the athlete Pat Nally, and Hill 16 into a new Nally End/Dineen Hill 16 terrace. While the name Nally had been used for the stand it replaced, the use of the name Dineen was new, and was in honour of Frank Dineen, who bought the original stadium for the GAA in 1908, giving it to them in 1913. The old Nally Stand was taken away and reassembled in Pairc Colmcille, home of Carrickmore GAA in County Tyrone. The phase four development was officially opened by the then GAA President Seán Kelly on 14 March 2005. For logistical reasons (and, to a degree, historical reasons), and also to provide cheaper high-capacity space, the area is a terrace rather than a seated stand, the only remaining standing-room in Croke Park. Unlike the previous Hill, the new terrace was divided into separate sections – Hill A (Cusack stand side), Hill B (behind the goals) and the Nally terrace (on the site of the old Nally Stand). The fully redeveloped Hill has a capacity of around 13,200, bringing the overall capacity of the stadium to 82,300. This made the stadium the second biggest in the EU after the Camp Nou, Barcelona. However, London's new Wembley stadium has since overtaken Croke Park in second place. The presence of terracing meant that for the brief period when Croke Park hosted international association football during 2007–2009, the capacity was reduced to approximately 73,500, due to FIFA's statutes stating that competitive games must be played in all-seater stadiums.

    Pitch

    Croke Park floodlights in use during Six Nations Championship match
    The pitch in Croke Park is a soil pitch that replaced the Desso GrassMaster pitch laid in 2002. This replacement was made after several complaints by players and managers that the pitch was excessively hard and far too slippery. Since January 2006, a special growth and lighting system called the SGL Concept has been used to assist grass growing conditions, even in the winter months. The system, created by Dutch company SGL (Stadium Grow Lighting), helps in controlling and managing all pitch growth factors, such as light, temperature, CO2, water, air and nutrients.

    Floodlighting

    With the 2007 Six Nations clash with France and possibly other matches in subsequent years requiring lighting the GAA installed floodlights in the stadium (after planning permission was granted). Indeed, many other GAA grounds around the country have started to erect floodlights as the organisation starts to hold games in the evenings, whereas traditionally major matches were played almost exclusively on Sunday afternoons. The first game to be played under these lights at Croke Park was a National Football League Division One match between Dublin and Tyrone on 3 February 2007 with Tyrone winning in front of a capacity crowd of over 81,000 – which remains a record attendance for a National League game, with Ireland's Six Nations match with France following on 11 February. Temporary floodlights were installed for the American Bowl game between Chicago Bears and Pittsburgh Steelers on the pitch in 1997, and again for the 2003 Special Olympics.

    Concert

    U2's Vertigo Tour at Croke Park in 2005
    U2's 360° Tour at Croke Park in 2009
    Date Performer(s) Opening act(s) Tour/Event Attendance Notes
    29 June 1985 U2 In Tua Nua, R.E.M., The Alarm, Squeeze The Unforgettable Fire Tour 57,000 First Irish act to have a headline concert. Part of the concert was filmed for the group's documentary Wide Awake in Dublin.
    28 June 1986 Simple Minds Once Upon A Time Tour Guest appearance by Bono
    27 June 1987 U2 Light A Big Fire, The Dubliners, The Pogues, Lou Reed The Joshua Tree Tour 114,000
    28 June 1987 Christy Moore, The Pretenders, Lou Reed, Hothouse Flowers
    28 June 1996 Tina Turner Brian Kennedy Wildest Dreams Tour 40,000/40,000
    16 May 1997 Garth Brooks World Tour II
    18 May 1997
    29 May 1998 Elton John & Billy Joel Face to Face 1998
    30 May 1998
    24 June 2005 U2 The Radiators from Space, The Thrills, The Bravery, Snow Patrol, Paddy Casey, Ash Vertigo Tour 246,743
    25 June 2005
    27 June 2005
    20 May 2006 Bon Jovi Nickelback Have a Nice Day Tour 81,327
    9 June 2006 Robbie Williams Basement Jaxx Close Encounters Tour
    6 October 2007 The Police Fiction Plane The Police Reunion Tour 81,640 Largest attendance of the tour.
    31 May 2008 Celine Dion Il Divo Taking Chances World Tour 69,725 Largest attendance for a solo female act
    1 June 2008 Westlife Shayne Ward Back Home Tour 85,000 Second Irish act to have a headline concert. Largest attendance of the tour. Part of the concert was filmed for the group's documentary and concert DVD 10 Years of Westlife - Live at Croke Park Stadium.
    14 June 2008 Neil Diamond
    13 June 2009 Take That The Script Take That Present: The Circus Live
    24 July 2009 U2 Glasvegas, Damien Dempsey U2 360° Tour 243,198
    25 July 2009 Kaiser Chiefs, Republic of Loose
    27 July 2009 Bell X1, The Script The performances of "New Year's Day" and "I'll Go Crazy If I Don't Go Crazy Tonight" were recorded for the group's live album U22 and for the band's remix album Artificial Horizon and the live EP Wide Awake in Europe, respectively.
    5 June 2010 Westlife Wonderland, WOW, JLS, Jedward Where We Are Tour 86,500 Largest attendance of the tour.
    18 June 2011 Take That Pet Shop Boys Progress Live 154,828
    19 June 2011
    22 June 2012 Westlife Jedward, The Wanted, Lawson Greatest Hits Tour 187,808[24] The 23 June 2012 date broke the stadium record for selling out its tickets in four minutes. Eleventh largest attendance at an outdoor stadium worldwide. Largest attendance of the tour and the band's music career history. Part of the concert was filmed for the group's documentary and concert DVD The Farewell Tour - Live in Croke Park.
    23 June 2012
    26 June 2012 Red Hot Chili Peppers Noel Gallagher's High Flying Birds, The Vaccines I'm with You World Tour
    23 May 2014 One Direction 5 Seconds of Summer Where We Are Tour 235,008
    24 May 2014
    25 May 2014
    20 June 2015 The Script & Pharrell Williams No Sound Without Silence Tour 74,635
    24 July 2015 Ed Sheeran x Tour 162,308
    25 July 2015
    27 May 2016 Bruce Springsteen The River Tour 2016 160,188
    29 May 2016
    9 July 2016 Beyoncé Chloe x Halle, Ingrid Burley The Formation World Tour 68,575
    8 July 2017 Coldplay AlunaGeorge, Tove Lo A Head Full of Dreams Tour[25] 80,398
    22 July 2017 U2 Noel Gallagher's High Flying Birds The Joshua Tree Tour 2017 80,901
    17 May 2018 The Rolling Stones The Academic No Filter Tour 64,823
    15 June 2018 Taylor Swift Camila Cabello, Charli XCX Taylor Swift's Reputation Stadium Tour 136.000 Swift became the first woman headline two concerts in a row there.
    16 June 2018
    7 July 2018 Michael Bublé Emeli Sandé
    24 May 2019 Spice Girls Jess Glynne Spice World - 2019 UK Tour
    5 July 2019 Westlife James Arthur Wild Youth The 20 Touror The Twenty Tour The 5 July 2019 date sold out its tickets in six minutes. Second date released were also sold out in under forty-eight hours.
    6 July 2019

    Non-Gaelic games

    There was great debate in Ireland regarding the use of Croke Park for sports other than those of the GAA. As the GAA was founded as a nationalist organisation to maintain and promote indigenous Irish sport, it has felt honour-bound throughout its history to oppose other, foreign (in practice, British), sports. In turn, nationalist groups supported the GAA as the prime example of purely Irish sporting culture. Until its abolition in 1971, rule 27 of the GAA constitution stated that a member of the GAA could be banned from playing its games if found to be also playing association football, rugby or cricket. That rule was abolished but rule 42 still prohibited the use of GAA property for games with interests in conflict with the interests of the GAA. The belief was that rugby and association football were in competition with Gaelic football and hurling, and that if the GAA allowed these sports to use their ground it might be harmful to Gaelic games, while other sports, not seen as direct competitors with Gaelic football and hurling, were permitted, such as the two games of American football (Croke Park Classic college football game between The University of Central Florida and Penn State, and an American Bowl NFL preseason game between the Chicago Bears and the Pittsburgh Steelers) on the Croke Park pitch during the 1990s.[27] On 16 April 2005, a motion to temporarily relax rule No. 42 was passed at the GAA Annual Congress. The motion gives the GAA Central Council the power to authorise the renting or leasing of Croke Park for events other than those controlled by the Association, during a period when Lansdowne Road – the venue for international soccer and rugby matches – was closed for redevelopment. The final result was 227 in favour of the motion to 97 against, 11 votes more than the required two-thirds majority. In January 2006, it was announced that the GAA had reached agreement with the Football Association of Ireland (FAI) and Irish Rugby Football Union (IRFU) to stage two Six Nations games and four soccer internationals at Croke Park in 2007 and in February 2007, use of the pitch by the FAI and the IRFU in 2008 was also agreed.These agreements were within the temporary relaxation terms, as Lansdowne Road was still under redevelopment until 2010. Although the GAA had said that hosted use of Croke Park would not extend beyond 2008, irrespective of the redevelopment progress, fixtures for the 2009 Six Nations rugby tournament saw the Irish rugby team using Croke park for a third season. 11 February 2007 saw the first rugby union international to be played there. Ireland were leading France in a Six Nations clash, but lost 17–20 after conceding a last minute (converted) try. Raphael Ibanez scored the first try in that match; Ronan O'Gara scored Ireland's first ever try in Croke Park. A second match between Ireland and England on 24 February 2007 was politically symbolic because of the events of Bloody Sunday in 1920.There was considerable concern as to what reaction there would be to the singing of the British national anthem "God Save the Queen". Ultimately the anthem was sung without interruption or incident, and applauded by both sets of supporters at the match, which Ireland won by 43–13 (their largest ever win over England in rugby). On 2 March 2010, Ireland played their final international rugby match against a Scotland team that was playing to avoid the wooden spoon and hadn't won a championship match against Ireland since 2001. Outside half, Dan Parks inspired the Scots to a 3-point victory and ended Irish Hopes of a triple crown. On 24 March 2007, the first association football match took place at Croke Park. The Republic of Ireland took on Wales in UEFA Euro 2008 qualifying Group D, with a Stephen Ireland goal securing a 1–0 victory for the Irish in front of a crowd of 72,500. Prior to this, the IFA Cup had been played at the then Jones' Road in 1901, but this was 12 years before the GAA took ownership. Negotiations took place for the NFL International Series's 2011 game to be held at Croke Park but the game was awarded to Wembley Stadium.

    World record attendance

    On 2 May 2009, Croke Park was the venue for a Heineken Cup rugby semi-final, in which Leinster defeated Munster 25–6. The attendance of 82,208 set a new world record attendance for a club rugby union game.[35] This record stood until 31 March 2012 when it was surpassed by an English Premiership game between Harlequins and Saracens at Wembley Stadium which hosted a crowd of 83,761.This was beaten again in 2016 in the Top 14 final at the Nou Camp which hosted a crowd of 99,124

    Skyline tour

    A walkway, known under a sponsorship deal as Etihad Skyline Croke Park, opened on 1 June 2012.From 44 metres above the ground, it offers views of Dublin city and the surrounding area.The Olympic Torch was brought to the stadium and along the walkway on 6 June 2012.

    GAA Hall of Fame

    Statue of Michael Cusack outside the Croke Park GAA Museum
    On 11 February 2013, the GAA opened the Hall of Fame section in the Croke Park museum. The foundation of the award scheme is the Teams of the Millennium the football team which was announced in 1999 and the hurling team in 2000 and all 30 players were inducted into the hall of fame along with Limerick hurler Eamonn Cregan and Offaly footballer Tony McTague who were chosen by a GAA sub-committee from the years 1970–74.New inductees will be chosen on an annual basis from the succeeding five-year intervals as well as from years preceding 1970. In April 2014, Kerry legend Mick O'Dwyer, Sligo footballer Micheál Kerins, along with hurlers Noel Skehan of Kilkenny and Pat McGrath of Waterford became the second group of former players to receive hall of fame awards.
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  • Ah…thats Bass Dubliners Advert

    €200.00
    57cm x 75cm   Dublin The Dubliners were quite simply one of the most famous Irish folk bands of all time.Founded in 1962,they enjoyed a 50 year career with the success of the band centred on their two lead singers,Luke Kelly and Ronnie Drew.They garnered massive international acclaim with their lively Irish folk songs,traditional street ballads and instrumentals eventually crossing over to mainstream culture by appearing on Top of the Pops in 1967 with "Seven Drunken Nights" which sold over 250000 singles in the UK alone.Later a number of collaborations with the Pogues saw them enter the UK singles charts again on another 2 occasions.Instrumental in popularising Irish folk music abroad ,they influenced many generations of Irish bands and covers of Irish ballads such as Raglan Road and the Auld Triangle by Luke Kelly and Ronnie Drew tend to be regarded as definitive versions.They also enjoyed a hard drinking and partying image and this advertising collaboration with Bass Ales must be seen as the perfect fit in terms of a target audience !  
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  • 1953 RDS Dublin Horse Show Advertising Poster

    €200.00
    65cm x 52cm     Naas Co Kildare RDS (Royal Dublin Society) Dublin Horse Show advertising print from August 1953 featuring a beautiful painting depicting horses at pasture by the artist Olive Whitmore.The advert was printed by  Alex Thom & Co Ltd Dublin  and also describes the various modes of transport available to prospective horseshow goers, namely the GNR or Great Northern Railway. This print is available as a high quality reproduction with an antique frame.For price details on the original ,please email us directly at irishpubemporium@gmail.com Founded in 1876,the GNR was a merger between the Irish North Western Railway,Northern Railway of Ireland and Ulster Railway.The company was nationalised later in 1953 before being finally liquidated 5 years later with its assets divided upon national lines between the Ulster Transport Authority & Ćoras Iompair Éireann (CIE). The first Dublin Horse Show took place in 1864 and was operated in conjunction with the Royal Agricultural Society of Ireland. The first solely Society-run Horse Show was held in 1868 and was one of the earliest "leaping" competitions ever held.Over time it has become a high-profile International show jumping competition, national showing competition and major entertainment event in Ireland. In 1982 the RDS hosted the Show Jumping World Championshipsand incorporated it into the Dublin Horse Show of that year. The Dublin Horse Show has an array of national & international show jumping competitions and world class equestrian entertainment, great shopping, delicious food, music & fantastic daily entertainment. There are over 130 classes at the Show and they can be generally categorised into the following types of equestrian competitions: showing classes, performance classes and showjumping classes.

    • The first show was held in 1864 under the auspices of the Society, but organised by the Royal Agricultural Society of Ireland.
    • There were 366 entries in the first Show with a total prize fund of £520.
    • On the 28, 29 and 30 July 1868 the first show was held and organised by the Royal Dublin Society on the lawns of Leinster House. The Council granted £100 out of the Society's funds to be awarded in prizes. It started as a show of led-horses and featured ‘leaping' demonstrations.
    • The first prize for the Stone Wall competition (6ft) in 1868 was won by Richard Flynn on hunter, Shane Rhue (who sold for £1,000 later that day).
    • Ass and mule classes were listed at the first show!
    • In 1869 the first Challenge Cup was presented for the best exhibit in the classes for hunters and young horses likely to make hunters.
    • In 1870 the Show was named ‘The National Horse Show', taking place on the 16-19 August. It was combined with the Annual Sheep Show organised by the Society.
    • 1869 was the year ‘horse leaping' came to prominence. There was the high leap over hurdles trimmed with gorse; the wall jump over a loose stone wall of progressive height not exceeding 6 feet; and the wide leap over 2 ½ ft gorse-filled hurdle with 12 ft of water on the far side.
    • The original rules for the leaping competitions were simply ‘the obstacles had to be cleared to the satisfaction of the judges'.
    • The prizes for the high and wide leaps were £5 for first and £2 for second with £10 and a cup to the winner of the championship and a riding crop and a fiver to the runner up.
    • In 1881 the Show moved to ‘Ball's Bridge', a greenfield site. The first continuous ‘leaping' course was introduced at the Show.
    • In 1881 the first viewing stand was erected on the site of the present Grand Stand. It held 800 people.
    • With over 800 entries in the Show in 1895, it was necessary to run the jumping competitors off in pairs - causing difficulties for the judges at the time!
    • Women first took part in jumping competitions from 1919.
    • A class for women was introduced that year on the second day of the Show (Wednesday was the second day of the Show in 1919. Ladies' Day moved to Thursday, the second day, when the Show went from six to five days). Quickly after that, from the 1920s onwards, women were able to compete freely in many competitions at the Show.
    • Women competed in international competitions representing their country shortly after WWII.
    • As the first "Ladies' Jumping Competition" was held on the second day of the Show this day become known as Ladies' Day. A name that has stuck ever since.
    • In 1925 Colonel Zeigler of the Swiss Army first suggested holding an international jumping event. The Aga Khan of the time heard of this proposal and offered a challenge trophy to the winner of the competition.
    • In 1926 International Competitions were introduced to the show and was the first time the Nations' Cup for the Aga Khan Challenge trophy was held.
    • Six countries competed in the first international teams competition for the Aga Khan Challenge trophy - Great Britain, Holland, Belgium, France, Switzerland and Ireland. The Swiss team won the title on Irish bred horses.
    • The Swiss team won out the original trophy in 1930. Ireland won the first replacement in 1937 and another in 1979, Britain in 1953 and 1975. The present trophy is the sixth in the series and was presented by His Highness the Aga Khan in 1980.
    • Up until 1949 the Nations' Cup teams had to consist of military officers.
    • The first Grand Prix (Irish Trophy) held in 1934 was won by Comdt.J.D.(Jed) O'Dwyer, of the Army Equitation school. The Irish Trophy becomes the possession of the rider if it is won three times in succession or four times in all.
    • The first timed jumping competition was held in 1938. In 1951 an electric clock was installed and the time factor entered most competitions.
    • In 1976, after 50 years of international competition, the two grass banks in the Arena were removed so the Arena could be used for other events. The continental band at the western end of the Main Arena was added later.
    • Shows have been held annually except from 1914-1919 due to WW1 and from 1940-1946 due to WW2.
    • In 2003 the Nations Cup Competition for the Aga Khan Trophy became part of the Samsung Super League under the auspices of the Federation Equestre Internationale.
    • The Nations Cup Competition for the Aga Khan Trophy is part of the Longines FEI Jumping Nations Cup™ Series.
    • The Dublin Horse Show is Ireland's largest equestrian event, and one of the largest events held on the island.
    • The Show has one of the largest annual prize pools for international show jumping in the world.
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