An advert for William Jameson & Co. Whisky published in 1883.
The Mash House at Marrowbone Lane Distillery, circa. 1887. The distillery's mash tuns were said to be the largest in the United Kingdom at the time.
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44cm x 55cm Dublin The Marrowbone Lane Distillery was an Irish whiskey distillery located on Marrowbone Lane, in Dublin, Ireland. One of the "big four" historical Dublin whiskey firms, it was run by William Jameson, a member of the Jameson whiskey dynasty. However, the whiskey now known as Jameson Irish Whiskey was not produced at this distillery, but at the separate enterprise run by John Jameson at the nearby Bow Street Distillery. The distillery closed in 1923 following financial difficulties.
The precise origins of the distillery are uncertain, however, it was likely established in the 1750s (possibly 1752) and later acquired by the Stein family, relatives of the Jameson family circa 1780. An excise return in 1802 lists Stein and Jameson, however, by 1822 the company had become William Jameson & Co. Initially a small undertaking, with an output of just 30,000 gallons per annum, the distillery expanded over time, and by the time Alfred Barnard, a British historian visited the distillery in the 1880s, it had grown to cover some 14 acres. In his book, The Whisky Distilleries of the United Kingdom, Barnard described Marrowbone Lane as having some of the biggest distilling equipment in the world, including two mash tuns with capacities in excess of 100,000 gallons, which were the "said to be the largest in the United Kingdom". At its peak, the distillery was the second largest in Dublin (then one of the world's largest whiskey distilling centres), with an output of 900,000 gallons per annum, and a staff of 200, including 30 coopers. The whiskey produced at the distillery, known as "Dublin Whiskey" was chiefly exported to Australia, Canada, India and the United States. Later renamed the Dublin Distilling Company, the company entered financial difficulties in the late 1800s, and in 1891, merged with George Roe's Thomas Street Distillery and the Dublin Whiskey Distillery Company's Jones Road Distillery to form the Dublin Distilleries Company Ltd. Although, the amalgamated company had a potential production capacity of 3.5 million gallons per annum, it continued to endure severe financial difficulties, in particular, following the loss of both the American and British Commonwealth export markets during prohibition and the Anglo-Irish trade war in the 1920s. Both the Thomas Street and Marrowbone Lane distilleries closed in 1923, with the Jones Road Distillery following suit in 1926. Though distilling may have continued at Jones Road until 1946. During the 1916 Easter uprising, both the Marrowbone Lane distillery and Roe's distillery at Thomas Street were used as strongpoints by a force of more than a hundred rebels.
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Old Dublin White Swan Irish Whiskey For Export-McManus,Fritch & Co.Advert. Francis St Dublin 50cm x 35cm We have found it difficult to discover precise details about the above advert- Old Dublin White Swan Whiskey ,produced for export. A Matthew MacManus did first found Kilbeggan distillery in 1757 who may have distilled elsewhere before founding Kilbeggan.The more unusual surname -Fritch - has yielded very little results even though the enterprise appears to have been a partnership.What is more likely is Macmanus & Fritch was a bonded warehouse or bonder. During the ‘golden age’ of Irish Whiskey (in the 19th and 20th centuries), there were hundreds of distilleries operating on the island of Ireland. Most did not have their own brands of whiskey at that time, however. These distilleries made their new whiskey spirit and sold it wholesale to the Bonders to age, blend and bottle. The Bonders were the publicans, grocers and mercantile owners. They would travel to their local distillery with their own barrels, fill them up with new make spirit and then cart them home for ageing and then blending. Bonders were present in every town in Ireland, giving rise to regional styles. Sadly, the Irish Whiskey Industry collapsed in the 1930s and the few remaining distilleries cut off the Bonders’ supply, leaving Irish Whiskey Bonding to die out. -
38cm x 8cm Limerick CityThe former beer of choice of An Taoiseach Bertie Ahern,the Bass Ireland Brewery operated on the Glen Road in West Belfast for 107 years until its closure in 2004.But despite its popularity, this ale would be the cause of bitter controversy in the 1930s as you can learn below.
Founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England.The main brand was Bass Pale Ale, once the highest-selling beer in the UK.By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels.Its pale ale was exported throughout the British Empire, and the company's distinctive red triangle became the UK's first registered trade mark. In the early 1930s republicans in Dublin and elsewhere waged a campaign of intimidation against publicans who sold Bass ale, which involved violent tactics and grabbed headlines at home and further afield. This campaign occurred within a broader movement calling for the boycott of British goods in Ireland, spearheaded by the IRA. Bass was not alone a British product, but republicans took issue with Colonel John Gretton, who was chairman of the company and a Conservative politician in his day.In Britain,Ireland and the Second World War, Ian Woods notes that the republican newspaper An Phoblacht set the republican boycott of Bass in a broader context , noting that there should be “No British ales. No British sweets or chocolate. Shoulder to shoulder for a nationwide boycott of British goods. Fling back the challenge of the robber empire.”
In late 1932, Irish newspapers began to report on a sustained campaign against Bass ale, which was not strictly confined to Dublin. On December 5th 1932, The Irish Times asked:
Will there be free beer in the Irish Free State at the end of this week? The question is prompted by the orders that are said to have been given to publicans in Dublin towards the end of last week not to sell Bass after a specified date.
The paper went on to claim that men visited Dublin pubs and told publicans “to remove display cards advertising Bass, to dispose of their stock within a week, and not to order any more of this ale, explaining that their instructions were given in furtherance of the campaign to boycott British goods.” The paper proclaimed a ‘War on English Beer’ in its headline. The same routine, of men visiting and threatening public houses, was reported to have happened in Cork.
It was later reported that on November 25th young men had broken into the stores owned by Bass at Moore Lane and attempted to do damage to Bass property. When put before the courts, it was reported that the republicans claimed that “Colonel Gretton, the chairman of the company, was a bitter enemy of the Irish people” and that he “availed himself of every opportunity to vent his hate, and was an ardent supporter of the campaign of murder and pillage pursued by the Black and Tans.” Remarkably, there were cheers in court as the men were found not guilty, and it was noted that they had no intention of stealing from Bass, and the damage done to the premises amounted to less than £5.
A campaign of intimidation carried into January 1933, when pubs who were not following the boycott had their signs tarred, and several glass signs advertising the ale were smashed across the city. ‘BOYCOTT BRITISH GOODS’ was painted across several Bass advertisements in the city.
Throughout 1933, there were numerous examples of republicans entering pubs and smashing the supply of Bass bottles behind the counter. This activity was not confined to Dublin,as this report from late August shows. It was noted that the men publicly stated that they belonged to the IRA.
Irish Press. 28 August 1933.
September appears to have been a particularly active period in the boycott, with Brian Hanley identifying Dublin, Tralee, Naas, Drogheda and Waterford among the places were publicans were targetted in his study The IRA: 1926-1936. One of the most interesting incidents occurring in Dun Laoghaire. There, newspapers reported that on September 4th 1933 “more than fifty young men marched through the streets” before raiding the premises of Michael Moynihan, a local publican. Bottles of Bass were flung onto the roadway and advertisements destroyed. Five young men were apprehended for their role in the disturbances, and a series of court cases nationwide would insure that the Bass boycott was one of the big stories of September 1933.
The young men arrested in Dun Laoghaire refused to give their name or any information to the police, and on September 8th events at the Dublin District Court led to police baton charging crowds. The Irish Times reported that about fifty supporters of the young men gathered outside the court with placards such as ‘Irish Goods for Irish People’, and inside the court a cry of ‘Up The Republic!’ led to the judge slamming the young men, who told him they did not recognise his court. The night before had seen some anti-Bass activity in the city, with the smashing of Bass signs at Burgh Quay. This came after attacks on pubs at Lincoln Place and Chancery Street. It wasn’t long before Mountjoy and other prisons began to home some of those involved in the Boycott Bass campaign, which the state was by now eager to suppress.
An undated image of a demonstration to boycott British goods. Credit: http://irishmemory.blogspot.ie/
This dramatic court appearance was followed by similar scenes in Kilmainham, where twelve men were brought before the courts for a raid on the Dead Man’s Pub, near to Palmerstown in West Dublin. Almost all in their 20s, these men mostly gave addresses in Clondalkin. Their court case was interesting as charges of kidnapping were put forward, as Michael Murray claimed the men had driven him to the Featherbed mountain. By this stage, other Bass prisoners had begun a hungerstrike, and while a lack of evidence allowed the men to go free, heavy fines were handed out to an individual who the judge was certain had been involved.
The decision to go on hungerstrike brought considerable attention on prisoners in Mountjoy, and Maud Gonne MacBride spoke to the media on their behalf, telling the Irish Press on September 18th that political treatment was sought by the men. This strike had begun over a week previously on the 10th, and by the 18th it was understood that nine young men were involved. Yet by late September, it was evident the campaign was slowing down, particularly in Dublin.
The controversy around the boycott Bass campaign featured in Dáil debates on several occasions. In late September Eamonn O’Neill T.D noted that he believed such attacks were being allowed to be carried out “with a certain sort of connivance from the Government opposite”, saying:
I suppose the Minister is aware that this campaign against Bass, the destruction of full bottles of Bass, the destruction of Bass signs and the disfigurement of premises which Messrs. Bass hold has been proclaimed by certain bodies to be a national campaign in furtherance of the “Boycott British Goods” policy. I put it to the Minister that the compensation charges in respect of such claims should be made a national charge as it is proclaimed to be a national campaign and should not be placed on the overburdened taxpayers in the towns in which these terrible outrages are allowed to take place with a certain sort of connivance from the Government opposite.
Another contribution in the Dáil worth quoting came from Daniel Morrissey T.D, perhaps a Smithwicks man, who felt it necessary to say that we were producing “an ale that can compare favourably with any ale produced elsewhere” while condemning the actions of those targeting publicans:
I want to say that so far as I am concerned I have no brief good, bad, or indifferent, for Bass’s ale. We are producing in this country at the moment—and I am stating this quite frankly as one who has a little experience of it—an ale that can compare favourably with any ale produced elsewhere. But let us be quite clear that if we are going to have tariffs or embargoes, no tariffs or embargoes can be issued or given effect to in this country by any person, any group of persons, or any organisation other than the Government elected by the people of the country.
Tim Pat Coogan claims in his history of the IRA that this boycott brought the republican movement into conflict with the Army Comrades Association, later popularly known as the ‘Blueshirts’. He claims that following attacks in Dublin in December 1932, “the Dublin vitners appealed to the ACA for protection and shipments of Bass were guarded by bodyguards of ACA without further incident.” Yet it is undeniable there were many incidents of intimidation against suppliers and deliverers of the product into 1933.
Not all republicans believed the ‘Boycott Bass’ campaign had been worthwhile. Patrick Byrne, who would later become secretary within the Republican Congress group, later wrote that this was a time when there were seemingly bigger issues, like mass unemployment and labour disputes in Belfast, yet:
In this situation, while the revolution was being served up on a plate in Belfast, what was the IRA leadership doing? Organising a ‘Boycott Bass’ Campaign. Because of some disparaging remarks the Bass boss, Colonel Gretton, was reported to have made about the Irish, some IRA leaders took umbrage and sent units out onto the streets of Dublin and elsewhere to raid pubs, terrify the customers, and destroy perfectly good stocks of bottled Bass, an activity in which I regret to say I was engaged.
Historian Brian Hanley has noted by late 1933 “there was little effort to boycott anything except Bass and the desperation of the IRA in hoping violence would revive the campaign was in fact an admission of its failure. At the 1934 convention the campaign was quietly abandoned.”
Interestingly, this wasn’t the last time republicans would threaten Bass. In 1986 The Irish Times reported that Bass and Guinness were both threatened on the basis that they were supplying to British Army bases and RUC stations, on the basis of providing a service to security forces.
Origins : Co Galway
Dimensions:35 cm x 45cm
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Wooden Jameson Irish Whiskey Show Card pointing the way of the Beer Garden & toilets of a once famous pub in the west of Ireland. 70cm x 45cm. Achill Island Co Mayo John Jameson was originally a lawyer from Alloa in Scotland before he founded his eponymous distillery in Dublin in 1780.Prevoius to this he had made the wise move of marrying Margaret Haig (1753–1815) in 1768,one of the simple reasons being Margaret was the eldest daughter of John Haig, the famous whisky distiller in Scotland. John and Margaret had eight sons and eight daughters, a family of 16 children. Portraits of the couple by Sir Henry Raeburn are on display in the National Gallery of Ireland. John Jameson joined the Convivial Lodge No. 202, of the Dublin Freemasons on the 24th June 1774 and in 1780, Irish whiskey distillation began at Bow Street. In 1805, he was joined by his son John Jameson II who took over the family business that year and for the next 41 years, John Jameson II built up the business before handing over to his son John Jameson the 3rd in 1851. In 1901, the Company was formally incorporated as John Jameson and Son Ltd. Four of John Jameson’s sons followed his footsteps in distilling in Ireland, John Jameson II (1773 – 1851) at Bow Street, William and James Jameson at Marrowbone Lane in Dublin (where they partnered their Stein relations, calling their business Jameson and Stein, before settling on William Jameson & Co.). The fourth of Jameson's sons, Andrew, who had a small distillery at Enniscorthy, Co. Wexford, was the grandfather of Guglielmo Marconi, inventor of wireless telegraphy. Marconi’s mother was Annie Jameson, Andrew’s daughter. John Jameson’s eldest son, Robert took over his father’s legal business in Alloa. The Jamesons became the most important distilling family in Ireland, despite rivalry between the Bow Street and Marrowbone Lane distilleries. By the turn of the 19th century, it was the second largest producer in Ireland and one of the largest in the world, producing 1,000,000 gallons annually. Dublin at the time was the centre of world whiskey production. It was the second most popular spirit in the world after rum and internationally Jameson had by 1805 become the world's number one whiskey. Today, Jameson is the world's third largest single-distillery whiskey. Historical events, for a time, set the company back. The temperance movement in Ireland had an enormous impact domestically but the two key events that affected Jameson were the Irish War of Independence and subsequent trade war with the British which denied Jameson the export markets of the Commonwealth, and shortly thereafter, the introduction of prohibition in the United States. While Scottish brands could easily slip across the Canada–US border, Jameson was excluded from its biggest market for many years.The introduction of column stills by the Scottish blenders in the mid-19th-century enabled increased production that the Irish, still making labour-intensive single pot still whiskey, could not compete with. There was a legal enquiry somewhere in 1908 to deal with the trade definition of whiskey. The Scottish producers won within some jurisdictions, and blends became recognised in the law of that jurisdiction as whiskey. The Irish in general, and Jameson in particular, continued with the traditional pot still production process for many years.In 1966 John Jameson merged with Cork Distillers and John Powers to form the Irish Distillers Group. In 1976, the Dublin whiskey distilleries of Jameson in Bow Street and in John's Lane were closed following the opening of a New Midleton Distillery by Irish Distillers outside Cork. The Midleton Distillery now produces much of the Irish whiskey sold in Ireland under the Jameson, Midleton, Powers, Redbreast, Spot and Paddy labels. The new facility adjoins the Old Midleton Distillery, the original home of the Paddy label, which is now home to the Jameson Experience Visitor Centre and the Irish Whiskey Academy. The Jameson brand was acquired by the French drinks conglomerate Pernod Ricard in 1988, when it bought Irish Distillers. The old Jameson Distillery in Bow Street near Smithfield in Dublin now serves as a museum which offers tours and tastings. The distillery, which is historical in nature and no longer produces whiskey on site, went through a $12.6 million renovation that was concluded in March 2016, and is now a focal part of Ireland's strategy to raise the number of whiskey tourists, which stood at 600,000 in 2017.Bow Street also now has a fully functioning Maturation Warehouse within its walls since the 2016 renovation. It is here that Jameson 18 Bow Street is finished before being bottled at Cask Strength. In 2008, The Local, an Irish pub in Minneapolis, sold 671 cases of Jameson (22 bottles a day),making it the largest server of Jameson's in the world – a title it maintained for four consecutive years.
Historical pot still at the Jameson distillery in Cork -
Vintage distressed John Jameson Whiskey Advert featuring the iconic Barrel Man logo. 27cm x 54cm Bray Co Wicklow John Jameson was originally a lawyer from Alloa in Scotland before he founded his eponymous distillery in Dublin in 1780.Prevoius to this he had made the wise move of marrying Margaret Haig (1753–1815) in 1768,one of the simple reasons being Margaret was the eldest daughter of John Haig, the famous whisky distiller in Scotland. John and Margaret had eight sons and eight daughters, a family of 16 children. Portraits of the couple by Sir Henry Raeburn are on display in the National Gallery of Ireland. John Jameson joined the Convivial Lodge No. 202, of the Dublin Freemasons on the 24th June 1774 and in 1780, Irish whiskey distillation began at Bow Street. In 1805, he was joined by his son John Jameson II who took over the family business that year and for the next 41 years, John Jameson II built up the business before handing over to his son John Jameson the 3rd in 1851. In 1901, the Company was formally incorporated as John Jameson and Son Ltd. Four of John Jameson’s sons followed his footsteps in distilling in Ireland, John Jameson II (1773 – 1851) at Bow Street, William and James Jameson at Marrowbone Lane in Dublin (where they partnered their Stein relations, calling their business Jameson and Stein, before settling on William Jameson & Co.). The fourth of Jameson's sons, Andrew, who had a small distillery at Enniscorthy, Co. Wexford, was the grandfather of Guglielmo Marconi, inventor of wireless telegraphy. Marconi’s mother was Annie Jameson, Andrew’s daughter. John Jameson’s eldest son, Robert took over his father’s legal business in Alloa. The Jamesons became the most important distilling family in Ireland, despite rivalry between the Bow Street and Marrowbone Lane distilleries. By the turn of the 19th century, it was the second largest producer in Ireland and one of the largest in the world, producing 1,000,000 gallons annually. Dublin at the time was the centre of world whiskey production. It was the second most popular spirit in the world after rum and internationally Jameson had by 1805 become the world's number one whiskey. Today, Jameson is the world's third largest single-distillery whiskey. Historical events, for a time, set the company back. The temperance movement in Ireland had an enormous impact domestically but the two key events that affected Jameson were the Irish War of Independence and subsequent trade war with the British which denied Jameson the export markets of the Commonwealth, and shortly thereafter, the introduction of prohibition in the United States. While Scottish brands could easily slip across the Canada–US border, Jameson was excluded from its biggest market for many years.The introduction of column stills by the Scottish blenders in the mid-19th-century enabled increased production that the Irish, still making labour-intensive single pot still whiskey, could not compete with. There was a legal enquiry somewhere in 1908 to deal with the trade definition of whiskey. The Scottish producers won within some jurisdictions, and blends became recognised in the law of that jurisdiction as whiskey. The Irish in general, and Jameson in particular, continued with the traditional pot still production process for many years.In 1966 John Jameson merged with Cork Distillers and John Powers to form the Irish Distillers Group. In 1976, the Dublin whiskey distilleries of Jameson in Bow Street and in John's Lane were closed following the opening of a New Midleton Distillery by Irish Distillers outside Cork. The Midleton Distillery now produces much of the Irish whiskey sold in Ireland under the Jameson, Midleton, Powers, Redbreast, Spot and Paddy labels. The new facility adjoins the Old Midleton Distillery, the original home of the Paddy label, which is now home to the Jameson Experience Visitor Centre and the Irish Whiskey Academy. The Jameson brand was acquired by the French drinks conglomerate Pernod Ricard in 1988, when it bought Irish Distillers. The old Jameson Distillery in Bow Street near Smithfield in Dublin now serves as a museum which offers tours and tastings. The distillery, which is historical in nature and no longer produces whiskey on site, went through a $12.6 million renovation that was concluded in March 2016, and is now a focal part of Ireland's strategy to raise the number of whiskey tourists, which stood at 600,000 in 2017.Bow Street also now has a fully functioning Maturation Warehouse within its walls since the 2016 renovation. It is here that Jameson 18 Bow Street is finished before being bottled at Cask Strength. In 2008, The Local, an Irish pub in Minneapolis, sold 671 cases of Jameson (22 bottles a day),making it the largest server of Jameson's in the world – a title it maintained for four consecutive years.
Historical pot still at the Jameson distillery in Cork -
The very famous Guinness take on the Bayeux Tapestry & the Battle of Hastings from 1966 . Dimensions : 42cm x 72cm Glazed Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.” Origins : Dublin Dimensions : 43cm x 35cm
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Superbly framed print of the Guinness Coopers Tools.Formerly displayed in the Dublin Chamber of Commerce. Origins : Dublin Dimensions :60cm x 45cm GlazedArthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.Guinness Coopers
Background Information The craft of 'coopering' involves the manufacture of wooden casks. Various hand tools were used with great skill to fashion wooden 'staves' (long thin curved individual sections) which were then fastened together with metal hoops forming different sizes of cask, or wooden vessels such as pails and churns. Coopering has been practised for many centuries and is still practised in some parts of the world today. Those who make the casks are known as 'Coopers'. This page provides a wonderful chance for you to get to know a little bit more about where your favourite drink comes from. Next time you are at the pub with your mates drinking a Guinness you will know that extra information about how it is made. There are three main categories of coopering known as white, dry and wet. White coopering involves the manufacture of pails, butter churns, tubs and other household utensils for daily use. Dry coopering involves the manufacture of casks for holding dry goods such as flour, tobacco or vegetables. Wet coopering involves the manufacture of casks for holding liquids, it was considered the most highly skilled, and it was wet coopering that was practised in the cooperage at Guinness. Sizes of Cask Wooden casks are frequently referred to as 'barrels' but the word 'barrel' actually refers to a specific size of cask. Sizes of cask include: Firkin, with 8 gallon capacity Kilderkin, with 16 gallon capacity Barrel, with 32 gallon capacity Hogshead, with 52 gallon capacity Butt, with 104 gallon capacity The Skill of the Cooper Different sizes of cask require different sized staves and hoops. The staves and hoops remain in place purely because they are very precisely fashioned. The cooper might have used upwards of thirty different types of tool in making a cask. Coopering demanded great skill and precision. This skill was only learned through a rigorous apprenticeship, which might take from five to seven years. In addition the trade was a 'closed' one so that it was passed down from generation to generation within the same family. The cooper did not rely on written measurement or patterns to make a cask of specific size. Everything was gauged by the eye and perfection was required since each cask must be airtight, strong enough to withhold the force of fermenting beer, and sufficiently durable to withstand years of rough handling. Guinness was the dominant employer in Dublin. In the 1920s about 300 coopers (half the city's total) worked here. These coopers were highly paid tradesmen within the brewery. In addition to making the casks the coopers were called upon to conduct repairs and clean any returned casks which might have been damaged in transit or acquired a foul smell by being left lying empty for too long. Some coopers were specially appointed as 'smellers' to weed out these foul smelling casks for treatment in the cask repair shop. The majority of coopers were engaged in the making and repairing of casks. A cooper could be paid for each cask he made and repaired instead of a weekly wage, this was known as 'piecework'. Those coopers who could combine speed with quality profited handsomely. Coopers on piecework could earn four times as much as a cooper on wages and work less hours to do so. Coopering within Guinness Guinness had its own team of coopers working on site producing all the wooden casks which carried GUINNESS® to its customers in Ireland and around the world. These coopers were highly paid tradesmen within the brewery. Wooden casks were used by Guinness for almost two hundred years. In 1946 aluminium kegs were introduced and began to replace the wooden cask. There was a period of transition during which wooden casks were used alongside the new metal casks for some years before they were discontinued. The aluminium keg was replaced by stainless steel in the late 1980s. Three hundred coopers were employed at Guinness but by 1961 this number had declined to only 70. The last wooden cask was filled at St. James's Gate brewery in March 1963. The Process The process of making a cask might involve the use of over thirty different types of tool, mostly used for cutting and paring the wood. Many stages were involved and a cooper might have several casks on the go at once rather than following one through, at a time, from beginning to end. A brief account is given below of the process outlining the main stages and noting some of the tools used. The account is followed by twelve photographs which illustrate parts of the process. Stave Preparation Casks for GUINNESS® were traditionally made using Prime American White Oak. The wood required 'seasoning' or drying. The timbers for making the 'staves' were stacked in large piles under cover outside allowing for the free passage of air between them, and were left for a minimum of two years. Then the coopers would carefully select timbers for making the staves and the cask making process could begin. A cooper first prepared the individual wooden staves which joined together to form the cask. This stage of preparation was known as 'dressing'. It involved the use of a variety of sharp paring tools, including an 'axe' and several differently shaped curved blades. Using these tools a cooper would first cut the stave roughly to size then carefully hone it down to its exact size, and slightly curved shape, using a number of different knives. Then finally the stave was passed over a 'jointer' (a free-standing plane) angling its edges so it would join smoothly with the other staves when brought together to form a watertight seal. This process would be repeated with each of the staves until there were enough to form a cask. Forming the cask shape The staves were then brought together in the next stage known as 'raising up'. Here staves were gathered and placed standing upright inside a metal hoop forming the cask shape. The cooper then fixed the staves roughly together by hammering a hoop down over their top end. The staves then had to be bent into the characteristic cask shape with tapering ends and a central outward bulge. To bend the staves a special machine known as a 'steam bell' was used. Shaped like a large bell this machine would be lowered down over the staves and subjected them to high steam pressure which softened the wood. When the cask was removed from the steam bell coopers would bring together the splayed ends using a rope and then quickly hammer down more temporary hoops over the staves, forcing them to bend together into the curved cask shape. The cask was then placed over a pile of wood shavings which were set alight to char the inside of the cask drying it out, setting its shape and sealing the wood. Preparing for the 'Heads' The cask ends were then prepared to receive their two lids, known as 'heads'. Using more paring and cutting tools the two top edges of the cask at either end were cut away into a bevel with the very top edge flattened to ensure the casks would stand steady. Then a groove was cut below the sloping edge with a 'croze' where the heads would fit. Now the cask was ready for its heads. Before the heads were made and slotted into the grooves at either end of the cask the inside and outside of the cask had to be pared down until very smooth. Finally a hole was bored into the side where the wooden bung or cork would fit. This hole was fitted with a brass 'bush', a brass ring which lined and reinforced the hole. It was through this 'bung hole' that the beer could be tapped out. Fitting the 'Heads', the 'Hoops' and Finishing Off Now finally the heads could be made and fitted. To make the circular head, comprised of several individual planks slotted together, the cooper used a compass to measure the inside of the top of the cask ends. Then he would cut out the right sized circle, using a 'bow saw', from the roughly shaped circular head he had made. This was the only time in the whole of the cask making process that a cooper would use such a measuring tool, all other measurements being made with the coopers' skilled and experienced eye. Once cut to shape all the head surfaces were made smooth using specially shaped paring tools, and the edges were bevelled to fit into the thin groove inside the cask ends. Now the two heads were slotted into the grooves at either end of the casks, a piece of 'flag' (rush) being placed on the inside of the groove first to ensure a watertight seal. With both heads in place the cooper might make final adjustments by smoothing down the surfaces again and would make a fresh set of hoops which were hammered down into place over the staves. Finally the heads of the casks were branded with an individual identification number and thename of 'Guinness'. Now the cask was finished and ready to be filled with GUINNESS® and transported around Ireland and the world.
The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.” -
Superbly framed print of the Guinness Coopers Tools.Formerly displayed in the Dublin Chamber of Commerce. Origins : Dublin Dimensions :60cm x 45cm GlazedArthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.Guinness Coopers
Background Information The craft of 'coopering' involves the manufacture of wooden casks. Various hand tools were used with great skill to fashion wooden 'staves' (long thin curved individual sections) which were then fastened together with metal hoops forming different sizes of cask, or wooden vessels such as pails and churns. Coopering has been practised for many centuries and is still practised in some parts of the world today. Those who make the casks are known as 'Coopers'. This page provides a wonderful chance for you to get to know a little bit more about where your favourite drink comes from. Next time you are at the pub with your mates drinking a Guinness you will know that extra information about how it is made. There are three main categories of coopering known as white, dry and wet. White coopering involves the manufacture of pails, butter churns, tubs and other household utensils for daily use. Dry coopering involves the manufacture of casks for holding dry goods such as flour, tobacco or vegetables. Wet coopering involves the manufacture of casks for holding liquids, it was considered the most highly skilled, and it was wet coopering that was practised in the cooperage at Guinness. Sizes of Cask Wooden casks are frequently referred to as 'barrels' but the word 'barrel' actually refers to a specific size of cask. Sizes of cask include: Firkin, with 8 gallon capacity Kilderkin, with 16 gallon capacity Barrel, with 32 gallon capacity Hogshead, with 52 gallon capacity Butt, with 104 gallon capacity The Skill of the Cooper Different sizes of cask require different sized staves and hoops. The staves and hoops remain in place purely because they are very precisely fashioned. The cooper might have used upwards of thirty different types of tool in making a cask. Coopering demanded great skill and precision. This skill was only learned through a rigorous apprenticeship, which might take from five to seven years. In addition the trade was a 'closed' one so that it was passed down from generation to generation within the same family. The cooper did not rely on written measurement or patterns to make a cask of specific size. Everything was gauged by the eye and perfection was required since each cask must be airtight, strong enough to withhold the force of fermenting beer, and sufficiently durable to withstand years of rough handling. Guinness was the dominant employer in Dublin. In the 1920s about 300 coopers (half the city's total) worked here. These coopers were highly paid tradesmen within the brewery. In addition to making the casks the coopers were called upon to conduct repairs and clean any returned casks which might have been damaged in transit or acquired a foul smell by being left lying empty for too long. Some coopers were specially appointed as 'smellers' to weed out these foul smelling casks for treatment in the cask repair shop. The majority of coopers were engaged in the making and repairing of casks. A cooper could be paid for each cask he made and repaired instead of a weekly wage, this was known as 'piecework'. Those coopers who could combine speed with quality profited handsomely. Coopers on piecework could earn four times as much as a cooper on wages and work less hours to do so. Coopering within Guinness Guinness had its own team of coopers working on site producing all the wooden casks which carried GUINNESS® to its customers in Ireland and around the world. These coopers were highly paid tradesmen within the brewery. Wooden casks were used by Guinness for almost two hundred years. In 1946 aluminium kegs were introduced and began to replace the wooden cask. There was a period of transition during which wooden casks were used alongside the new metal casks for some years before they were discontinued. The aluminium keg was replaced by stainless steel in the late 1980s. Three hundred coopers were employed at Guinness but by 1961 this number had declined to only 70. The last wooden cask was filled at St. James's Gate brewery in March 1963. The Process The process of making a cask might involve the use of over thirty different types of tool, mostly used for cutting and paring the wood. Many stages were involved and a cooper might have several casks on the go at once rather than following one through, at a time, from beginning to end. A brief account is given below of the process outlining the main stages and noting some of the tools used. The account is followed by twelve photographs which illustrate parts of the process. Stave Preparation Casks for GUINNESS® were traditionally made using Prime American White Oak. The wood required 'seasoning' or drying. The timbers for making the 'staves' were stacked in large piles under cover outside allowing for the free passage of air between them, and were left for a minimum of two years. Then the coopers would carefully select timbers for making the staves and the cask making process could begin. A cooper first prepared the individual wooden staves which joined together to form the cask. This stage of preparation was known as 'dressing'. It involved the use of a variety of sharp paring tools, including an 'axe' and several differently shaped curved blades. Using these tools a cooper would first cut the stave roughly to size then carefully hone it down to its exact size, and slightly curved shape, using a number of different knives. Then finally the stave was passed over a 'jointer' (a free-standing plane) angling its edges so it would join smoothly with the other staves when brought together to form a watertight seal. This process would be repeated with each of the staves until there were enough to form a cask. Forming the cask shape The staves were then brought together in the next stage known as 'raising up'. Here staves were gathered and placed standing upright inside a metal hoop forming the cask shape. The cooper then fixed the staves roughly together by hammering a hoop down over their top end. The staves then had to be bent into the characteristic cask shape with tapering ends and a central outward bulge. To bend the staves a special machine known as a 'steam bell' was used. Shaped like a large bell this machine would be lowered down over the staves and subjected them to high steam pressure which softened the wood. When the cask was removed from the steam bell coopers would bring together the splayed ends using a rope and then quickly hammer down more temporary hoops over the staves, forcing them to bend together into the curved cask shape. The cask was then placed over a pile of wood shavings which were set alight to char the inside of the cask drying it out, setting its shape and sealing the wood. Preparing for the 'Heads' The cask ends were then prepared to receive their two lids, known as 'heads'. Using more paring and cutting tools the two top edges of the cask at either end were cut away into a bevel with the very top edge flattened to ensure the casks would stand steady. Then a groove was cut below the sloping edge with a 'croze' where the heads would fit. Now the cask was ready for its heads. Before the heads were made and slotted into the grooves at either end of the cask the inside and outside of the cask had to be pared down until very smooth. Finally a hole was bored into the side where the wooden bung or cork would fit. This hole was fitted with a brass 'bush', a brass ring which lined and reinforced the hole. It was through this 'bung hole' that the beer could be tapped out. Fitting the 'Heads', the 'Hoops' and Finishing Off Now finally the heads could be made and fitted. To make the circular head, comprised of several individual planks slotted together, the cooper used a compass to measure the inside of the top of the cask ends. Then he would cut out the right sized circle, using a 'bow saw', from the roughly shaped circular head he had made. This was the only time in the whole of the cask making process that a cooper would use such a measuring tool, all other measurements being made with the coopers' skilled and experienced eye. Once cut to shape all the head surfaces were made smooth using specially shaped paring tools, and the edges were bevelled to fit into the thin groove inside the cask ends. Now the two heads were slotted into the grooves at either end of the casks, a piece of 'flag' (rush) being placed on the inside of the groove first to ensure a watertight seal. With both heads in place the cooper might make final adjustments by smoothing down the surfaces again and would make a fresh set of hoops which were hammered down into place over the staves. Finally the heads of the casks were branded with an individual identification number and thename of 'Guinness'. Now the cask was finished and ready to be filled with GUINNESS® and transported around Ireland and the world. The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.” -
Very unusual Guinness-Only sold here Advert from the 1960s.Issued by A.Guinness,Son & Co.Ltd. 31cm x 66cm Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain. Arthur Guinness started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks. -
Unusual advertising print -History of Irish Whiskey -featuring a cartoon type character and a bottle of Jameson Whiskey(Cooper's Croze). 48cm x 60cm Kilmallock Co Limerick Named in honour of Jameson's Master Cooper, Ger Buckley. The aim of this whiskey is to showcase the diversity of the barrels used at Jameson and the influence of the oak on the whiskey. Fittingly this is aged in a variety of barrels including ex-Bourbon, ex-Sherry and some virgin oak barrels. According to Irish Distillers: 'The Cooper’s Croze is a carefully crafted whiskey that effortlessly carries vanilla sweetness, rich fruit flavours, floral and spice notes and the undeniable influence of oak. You can take whiskey out of wood but you can never take the wood out of whiskey.'
Origins:Kilmaley Co Clare Dimensions : Glazed -
50cm x 70cm Drumcondra Dublin Once the Willy Wonka chocolate factory of Dublin,Williams & Woods kept generations of children and adults happy with their large range of confectionary items as advertised in this rare, original print from the late 1890s.The company is long gone but happily the building has been put to good use as you can read below.William's & Woods building on King's Inn Street in Dublin City Centre is where it all began - the first home to the Chocolate Factory shared creative space. Once manufacturing various sweet treats including Toblerone and Mint Crisp, this industrial building now houses an eclectic mix of small businesses and individuals in creative sectors including art, design, music, photography, craft, up-cycling, dance, illustration, graphics, events, horticulture, baking and small batch food & drink production. The incredible transformation and re-invention of Dublin's first concrete building into a creative and collaborative space continues in addition to other alternative Chocolate Factory venues around the country.
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Lovely,original example of this iconic Guinness Advert as printed by Mills & Rockleys Ltd Ipswich. 35cm x 70cm Bruree Co Limerick Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain. Arthur Guinness started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading.[12] The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.” But as this particular ad says-Down with Guinness .You'll feel better ! -
50cm x 60cm Dublin This rare and historical print depicts Grattans Irish House of Parliament before it fell under the Act of Union in 1800,whereupon Ireland would be governed from London for the next 120 years.This parliament was loyal to the King and was essentially an assembly of the leading members of the landed gentry of the country,loyal to the Anglican Church of Ireland who owned most of the land.The politicians of the national party now fought for the Irish parliament, not with the intention of liberating the Catholic majority, but to set the Irish parliament free from constitutional bondage to the British Privy Council. By virtue of Poynings' Law, a statute of King Henry VII of England, all proposed Irish legislation had to be submitted to the Privy Council for its approval under the Great Seal of England before being passed by the Irish parliament. A bill so approved might be accepted or rejected, but not amended. More recent British Acts had further emphasised the complete dependence of the Irish parliament, and the appellate jurisdiction of the Irish House of Lords had also been annulled. Moreover, the British Houses claimed and exercised the power to legislate directly for Ireland without even the nominal concurrence of the parliament in Dublin. This was the constitution which William Molyneux and Swift had denounced, which Flood had attacked, and which Grattan was to destroy, becoming leaders of the Patriot movement.Calls for the legislative independence of Ireland at the Irish Volunteer Convention at Dungannon greatly influenced the decision of the government in 1782 to make concessions. It was through ranks of Volunteers drawn up outside the parliament house in Dublin that Grattan passed on 16 April 1782, amidst unparalleled popular enthusiasm, to move a declaration of the independence of the Irish parliament. "I found Ireland on her knees," Grattan exclaimed, "I watched over her with a paternal solicitude; I have traced her progress from injuries to arms, and from arms to liberty. Spirit of Swift, spirit of Molyneux, your genius has prevailed! Ireland is now a nation!" After a month of negotiation the claims of Ireland were conceded. The gratitude of his countrymen to Grattan was shown by a parliamentary grant of £100,000, which had to be reduced by half before he would accept it.Grattan then asked for the British House of Commons to reconfirm the London government's decision, and on 22 January 1783 the final Act was passed by parliament in London.However by 1800 under the Act of Union Grattans Parliament would cease to exist. From the perspective of Great Britain, the union was desirable because of the uncertainty that followed the Irish Rebellion of 1798 and the French Revolution of 1789; if Ireland adopted Catholic Emancipation, willingly or not, a Roman Catholic parliament could break away from Britain and ally with the French, while the same measure within a united kingdom would exclude that possibility. Also the Irish and British parliaments, when creating a regency during King George III's "madness", gave the Prince Regent different powers. These considerations led Great Britain to decide to attempt merger of the two kingdoms and their parliaments.The final passage of the Act in the Irish Parliament was achieved with substantial majorities, in part according to contemporary documents through bribery, namely the awarding of peerages and honours to critics to get their votes.Whereas the first attempt had been defeated in the Irish House of Commons by 109 votes against to 104 for, the second vote in 1800 produced a result of 158 to 115. Yet in the heart of every Irishman,whatever his politics or religion ,there is a tender spot for Grattans Parliament and the genius, wit and oratory of its members will live long and be cherished with pride by their countrymen.The present Bank of Ireland at College Green,directly adjacent to Trinity College Dublin,was the site of the old Parliament building ,built in1729 and the worlds first purpose built bi-cameral Parliament House .Architects were Pearce and James Gandon .
The Irish House of Commons by Francis Wheatley (1780) shows Grattan (standing on right in red jacket) addressing the House. -
Stylishly framed portrait of the founder of the Guinness Empire ,Arthur Guinness. 56cm x 47cm Dublin In 1752,at the age of 27 he was bequeathed £100 by his godfather, the late Church of Ireland Archbishop of Cashel,Arthur Price.He used the inheritance wisely and purchased a brewery in Celbridge Co Kildare before moving to St James Gate in Dublin five years later and signing a 9000 lease for the premises.And as they say, the rest is history. Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain. Arthur Guinness started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading.[12] The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.” -
63cm x 52cm. Dublin W.D. & H.O. Wills was a British tobacco importer and manufacturer formed in Bristol, England. It was the first UK company to mass-produce cigarettes. It was one of the founding companies of Imperial Tobacco along with John Player & Sons. The company was founded in 1786 and went by various names before 1830 when it became W.D. & H.O. Wills. Tobacco was processed and sold under several brand names, some of which were still used by Imperial Tobacco until the second half of the 20th century. The company pioneered the use of cigarette cards within their packaging. Many of the buildings in Bristol and other cities around the United Kingdom still exist with several being converted to residential use. Henry Overton Wills I arrived in Bristol in 1786 from Salisbury, and opened a tobacco shop on Castle Street with his partner Samuel Watkins. They named their firm Wills, Watkins & Co. When Watkins retired in 1789, the firm became Wills & Co. Next, the company was known from 1791 to 1793 as Lilly, Wills & Co, when it merged with the firm of Peter Lilly, who owned a snuff mill on the Land Yeo at Barrow Gurney. The company then was known from 1793 up until Lilly's' retirement in 1803 as Lilly and Wills. In 1826 H.O. Wills's sons William Day Wills and Henry Overton Wills II took over the company, which in 1830 became W.D. & H.O. Wills. William Day Wills' middle name is from his mother Anne Day of Bristol. Both W.D. and H.O. Wills were non-smokers. When William Day Wills was killed in 1865 in a carriage accident, 2000 people attended his funeral at Arnos Vale Cemetery.During the 1860s a new factory was built to replace the original Redcliffe Street premises, but they quickly outgrew this. The East Street factory of W.D. & H.O. Wills in Bedminster opened in 1886 with a high tea for the 900 employees in the Cigar Room. The new factory was expected to meet their needs for the remainder of the century, but within a decade it was doubled in size and early in the 1900s a further Bristol factory was created in Raleigh Road, Southville. This growth was largely due to the success of cigarettes. Their first brand was "Bristol", made at the London factory from 1871 to 1974. Three Castles and Gold Flake followed in 1878 but the greatest success was the machine-made Woodbine ten years later. Embassy was introduced in 1914 and relaunched in 1962 with coupons. Other popular brands included Capstan and Passing Clouds. The company also made cigar brands like Castella and Whiffs, several pipe tobacco brands and Golden Virginia hand-rolling tobacco. Up until 1920 only women and girls were employed as cigar-makers. One clause in the women's contract stipulated:
The Wills Building in Newcastle upon Tyne, a former W.D. & H.O. Wills factoryIn 1898 Henry Herbert Wills visited Australia which led to the establishment of W.D. & H.O. Wills (Australia) Ltd. in 1900.When Princess Elizabeth visited on 3 March 1950 she was given cigarette cards as a gift for Prince Charles. In 1901 thirteen British tobacco companies discussed the American Tobacco Company building a factory in the UK to bypass taxes. The Imperial Tobacco Company was incorporated on 10 December 1901 with seven of the directors being members of the Wills family. Imperial remains one of the world's largest tobacco companies.
The former W.D. & H.O. warehouse building in Perth, Western AustraliaThe last member of the Wills family to serve the company was Christopher, the great great grandson of H.O. Wills I. He retired as sales research manager in 1969. The company had factories and offices not only in Bristol, but also in Swindon, Dublin, Newcastle and Glasgow. The largest cigarette factory in Europe was opened at Hartcliffe Bristol, and was designed by Skidmore, Owings & Merrill in 1974, but closed in 1990. It proved impossible to find a new use for it and it was demolished in 1999; its site is now the Imperial Park retail complex, but the associated offices became Lakeshore, residential apartments created by Urban Splash. The facade of the large factory in Bedminster and bonded warehouses at Cumberland Basin remain prominent buildings in Bristol, although much of the existing land and buildings have been converted to other uses, such as The Tobacco Factory Theatre. The Newcastle factory closed in 1986 and stood derelict for over a decade, before the front of the Art Deco building – which was preserved by being Grade II listed – reopened as a block of luxury apartments in 1998. (See main article: Wills Building) The factory in Glasgow has similarly been converted into offices. In 1988 Imperial Tobacco withdrew the Wills brand in the United Kingdom (except for the popular Woodbine and Capstan Full Strength brands, which still carry the name). The company pioneered canteens for the workers, free medical care, sports facilities and paid holidays. Wills commissioned portraits of long-serving employees, several of which are held by Bristol Museum and Art Gallery and some of which can be seen on display at the M Shed museum. In 1893 the W.D. & H.O. Wills Ltd Association Football Team was established and the company also held singing classes for the younger workers and women that year.In 1899 wives of Wills employees serving in the Boer War were granted 10 shillings per week by the factory. Bristol Archives holds extensive records of W.D. & H.O. Wills and Imperial Tobacco . In addition there are photographs of the Newcastle factory of W.D. & H.O. Wills at Tyne and Wear Archives in Bristol holds the Wills Collection of Tobacco Antiquities, consisting of advertising, marketing and packaging samples from the company's history, photographs and artefacts relating to the history of tobacco. In 1959 the company launched the short-lived Strand brand. This was accompanied by the iconic, but commercially disastrous, You're never alone with a Strand television advertisement. In India, the Gold Flake, Classic and Wills Navy Cut range of cigarettes, manufactured by ITC , formerly the Imperial Tobacco Company of India Limited,still has W.D. & H.O. Wills printed on the cigarettes and their packaging. These lines of cigarettes have a dominant market share. In 1887, Wills were one of the first UK tobacco companies to include advertising cards in their packs of cigarettes, but it was not until 1895 that they produced their first general interest set of cards ('Ships and Sailors'). Other Wills sets include 'Aviation' (1910), 'Lucky Charms' (1923), 'British Butterflies' (1927), 'Famous Golfers' (1930), 'Garden Flowers' (1933) and 'Air Raid Precautions' (1938) Wills also released several sports sets, such as the cricket (1901, 1908, 1909, 1910), association football (1902, 1935, 1939), rugby union (1902, 1929) and Australian rules football (1905) series.
A Woodbine vending machine, now in the Staffordshire County Museumat Shugborough Hall, England-
Charles de Trafford, 1901 -
Franklin Roosevelt, 1902 -
J.E. Doig of Sunderland, 1902 -
James Dickson of Port Adelaide, 1906 -
S.J. Cagney of Ireland, 1929 -
Stanley Matthews, 1939 -
New Croton Dam, NY The factory in Hartcliffe, Bristol, was the location for the filming of UK television series Doctor Who, Episode 95 - The Sun Makers (1977). Filming at the Wills Factory spanned 13 to 15 June 1977. In addition to the roof and tunnels, scenes were also filmed in the lift and the roof vent.
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62cm x52cm. Dublin -
75cm x 65cmThe biggest cliché in the collecting world is the “discovery” of a previously unknown cache of stuff that’s been hidden away for years until one day, much to everyone’s amazement, the treasure trove is unearthed and the collecting landscape is changed forever. As a corollary to this hoary trope, if you are in the right place at the right time, you can get in on the action before the word gets out.“Some of the canvases were 80 years old, dating from 1930.”
Cliché or not, that’s roughly what happened in 2008 when hundreds of artist John Gilroy’s oil-on-canvas paintings started to appear on the market. The canvases had been painted by Gilroy as final proofs for his iconic Guinness beer posters, the most recognized alcoholic-beverage advertisements of the mid-20th century. Before most collectors of advertising art and breweriana knew what had happened, most of the best pieces had been snapped up by a handful of savvy collectors. In fact, the distribution of the canvases into the hands of private collectors was so swift and stealthy that one prominent member of the Guinness family was forced to get their favorite Gilroys on the secondary market.One of those early collectors, who wishes to remain anonymous, recalls seeing several canvases for the first time at an antiques show. At first, he thought they were posters since that’s what Guinness collectors have come to expect. But after looking at them more closely, and realizing they were all original paintings, he purchased the lot on the spot. “It was quite exciting to stumble upon what appeared to be the unknown original advertising studies for one of the world’s great brands,” he says. But the casualness of that first encounter would not last, as competition for the newly found canvases ramped up among collectors. Today, the collector describes the scramble for these heretofore-unknown pieces as “a Gilroy art scrum.”Among those who were particularly interested in the news of the Gilroy cache was David Hughes, who was a brewer at Guinness for 15 years and has written three books on Guinness advertising art and collectibles, the most recent being “Gilroy Was Good for Guinness,” which reproduces more than 150 of the recently “discovered” paintings. Despite being an expert on the cheery ephemera that was created to sell the dark, bitter stout, Hughes, like a lot of people, only learned of the newly uncovered Gilroy canvases as tantalizing examples from the cache (created for markets as diverse as Russia, Israel, France, and the United States) started to surface in 2008.“Within the Guinness archives itself,” Hughes says of the materials kept at the company’s Dublin headquarters, “they’ve got lots of advertising art, watercolors, and sketches of workups towards the final version of the posters. But they never had a single oil painting. Until the paintings started turning up in the United States, where Guinness memorabilia is quite collectible, it wasn’t fully understood that the posters were based on oils. All of the canvases will be in collections within a year,” Hughes adds. For would-be Gilroy collectors, that means the clock is ticking.As it turns out, Gilroy’s entire artistic process was a prelude to the oils. “The first thing he’d usually do was a pencil sketch,” says Hughes. “Then he’d paint a watercolor over the top of the pencil sketch to get the color balance right. Once that was settled and all the approvals were in, he’d sit down and paint the oil. The proof version that went to Guinness for approval, it seems, was always an oil painting.”Based on what we know of John Gilroy’s work as an artist, that makes sense. For almost half a century, Gilroy was regarded not only as one of England’s premier commercial illustrators, but also as one of its best portraitists. “He painted the Queen three times,” says Hughes, “Lord Mountbatten about four times. In 1942, he did a pencil-and-crayon sketch of Churchill in a London bunker.” According to Hughes, Churchill gave that portrait to Russian leader Joseph Stalin at the Yalta Conference with Franklin Delano Roosevelt, which may mean that somewhere in the bowels of the Kremlin, there’s a portrait of Winnie by the same guy who made a living drawing cartoons of flying toucans balancing pints of Guinness on their beaks.For those who collect advertising art and breweriana, Gilroy is revered for the numerous campaigns he conceived as an illustrator for S.H. Benson, the venerable British ad agency, which was founded in 1893. Though most famous for the Guinness toucan, which has been the internationally recognized mascot of Guinness since 1935, Gilroy’s first campaign with S.H. Benson was for a yeast extract called Bovril. “Do you have Bovril in the U.S.?” Hughes asks. “It’s a rather dark, pungent, savory spread that goes on toast or bread. It’s full of vitamins, quite a traditional product. He also did a lot of work on campaigns for Colman’s mustard and Macleans toothpaste.”pparently Gilroy’s work caught the eye of Guinness, which wanted something distinctive for its stout. “A black beer is a unique product,” says Hughes. “There weren’t many on the market then, and there are even fewer now. So they wanted their advertising to be well thought of and agreeable to the public.” For example, in the early 1930s, Benson already had an ad featuring a glass of Guinness with a nice foamy head on top. “Gilroy put a smiling face in the foam,” says Hughes. Collectors often refer to this charming drawing as the “anthropomorphic glass.”That made the black beer friendly. To ensure that it would be appealing to the common man, Benson launched its “Guinness for Strength” campaign, whose most famous image is the 1934 Gilroy illustration of a muscular workman effortlessly balancing an enormous steel girder on one arm and his head.Another early campaign put Guinness beer in the world of Lewis Carroll’s “Alice’s Adventures in Wonderland.” “Guinness and oysters were a big thing,” says Hughes. In one ad, “Gilroy drew all the oysters from the poem ‘The Walrus and the Carpenter’ sipping glasses of Guinness.”nd then there were the animals, of which the toucan is only the most recognized, and not even the first (that honor goes to a seal). “He had the lion and the ostrich and the bear up the pole,” Hughes says. “There was a whole menagerie of them. The animals kept going for 30 years. It’s probably the longest running campaign in advertising history.”Most of Gilroy’s animals lived in a zoo, so a central character of the animal advertisements was a zookeeper, who was a caricature of the artist himself. “That’s what Gilroy looked like,” says Hughes. “Gilroy was a chubby, little man with a little moustache. As a younger man, he drew himself into the advert, and he became the zookeeper.”Gilroy’s animals good-naturedly tormented their zookeeper by stealing his precious Guinness: An ostrich swallows his glass pint whole, whose bulging outline can be seen in its slender throat; a seal balances a pint on its nose; a kangaroo swaps her “joey” for the zookeeper’s brown bottle. Often the zookeeper is so taken aback by these circumstances his hat has popped off his head.In fact, Gilroy spent a lot of time at the London Zoo to make sure he captured the essence of his animals accurately. “In the archives at Guinness,” says Hughes, “there are a lot of sketches of tortoises, emus, ostriches, and the rest. He perfected the drawing of the animals by going to the zoo, then he adapted them for the adverts.” As a result, a Gilroy bear really looked like a bear, albeit one with a smile on its face.During World War II, Gilroy’s Guinness ads managed to keep their sense of humor (eg: two sailors painting the hull of an aircraft carrier, each wishing the other was a Guinness), and in the 1950s and early ’60s, Gilroy’s famous pint-toting toucans flew all over the world for Guinness, in front of the Kremlin as well as Mt. Rushmore, the Leaning Tower of Pisa, and the Statue of Liberty, although some of these paintings never made it to the campaign stage.Gilroy’s work on the Guinness account ended in 1962, and in 1971, Benson was gobbled up by the Madison Avenue advertising firm of Ogilvy & Mather. By then, says Hughes, Gilroy’s work for Guinness was considered the pinnacle of poster design in the U.K., and quite collectible. “The posters were made by a lithographic process. In the 1930s, the canvases were re-created on stone by a print maker, but eventually the paintings were transferred via photolithography onto metal sheets. Some of the biggest posters were made for billboards. Those used 64 different sheets that you’d give to the guy with the bucket of wheat paste and a mop to put up in the right order to create the completed picture.”In terms of single-sheet posters, Hughes says the biggest ones were probably 4 by 3 feet. Benson’s had an archive of it all, but “when Benson’s shut down in ’71, when they were taken over, they cleaned out their stockroom of hundreds of posters and gave them to the British Museum and the Victoria and Albert Museum in London. Today, both have collections of the original posters, including the 64-sheets piled into these packets, which were wrapped in brown paper and tied up with string. They’re extremely difficult to handle; you can’t display them, really.”At least the paper got a good home. As for the canvases? Well, their history can only be pieced together based on conjecture, but here’s what Hughes thinks he knows.Sometime in the 1970s, a single collector whose name remains a mystery appears to have purchased as many as 700 to 900 Gilroy paintings that had been in the archives. “The guy who bought the whole archive was an American millionaire,” Hughes says. “He’s a secretive character who doesn’t want to be identified. I don’t blame him. He doesn’t want any publicity about how he bought the collection or its subsequent sale.”air enough. What we do know for sure is that the years were not kind to Gilroy’s canvases while in storage at Benson’s. In fact, it’s believed that more than half of the cache did not survive the decades and were probably destroyed by the mystery collector who bought them because of their extremely deteriorated condition (torn canvases, images blackened by mildew, etc.). After all, when Gilroy’s canvases were put away, no one at Benson’s thought they’d be regarded in the future as masterpieces.“A lot of the rolled-up canvases were stuck together,” says Hughes. “Oil takes a long while to dry. Gilroy diluted his oils with what’s called Japan drier, which is a sort of oil thinner that allows you to put the oil on the canvas in a much thinner texture, and then roll them up afterwards. The painted canvas becomes reasonably flexible. The problem is that even with a drier, they still took a long time to dry. And if someone had packed them tightly together and put weight on them, which is what must have happened while the Gilroy paintings were in storage at Benson’s, they’d just stick together. Some of the canvases were 80 years old, dating from 1930.”For diehard Guinness-advertising fans, though, it’s not all bad news. After all, almost half of the cache was saved, “and it’s beautiful,” says Hughes. “I’ve just come back from Boston to look at a lot of these canvases out there, and they are superb. The guy who’s selling the canvases I saw had about 40 or 50 with him. They’re absolutely fabulous.”Although he has no proof, Hughes believes the person who bought the cache in the 1970s also oversaw its preservation. Importantly to many collectors, all of the Gilroy canvases are in their found condition, stabilized but essentially unchanged. Even areas in the paint that show evidence of rubbing from adjacent canvases remain as they were found. “I think the preservation has been done by the owner,” Hughes says. “I don’t think the dealers did it. It’s my understanding that they were supplied with fully stabilized canvases from the original buyer. It appears that they were shipped from the U.K., so that’s interesting in itself.” Which suggests they never left the United Kingdom after being purchased by the mysterious American millionaire.collectors of the approval process at Benson. Gilroy painted his canvases on stretchers, and in the bottom corner of each canvas was a small tag identifying the artist, account code, and action to be taken (“Re-draw,” “Revise,” “Hold,” “Print,” and, during World War II, “Submit to censor”). “They would’ve been shown to Guinness on a wooden stretcher,” Hughes says. “Before they went into storage, somebody removed the stretchers and either laid them flat or rolled them up.”“As a younger man, he drew himself into the advert, and he became the zookeeper.”
Without exception, the canvases Hughes has seen, which were photographed exclusively for his book, are in fine shape and retain their mounting holes for the stretchers and Benson agency tags. “The colors are good,” he says. “They haven’t been in sunlight. They’ll keep for years and years and years.” One collector notes that you can even see the ruby highlights in Gilroy’s paintings of glasses of the stout. “When a pint of Guinness is backlit by a very strong light, the liquid has a deep ruby color,” this collector says. “Gilroy was very careful to include this effect when he painted beer in clear pint glasses.”Finally, for Guinness, breweriana, and advertising-art collectors, the Gilroy canvases also offer a peek of what might have been. “I would say about half the images were never commercially used, so they are absolutely brand new, never been seen before,” says Hughes. “They’re going to blow people away.” Of particular interest to collectors in the United States are the Gilroy paintings of classic cars that were created for an aborted, early 1950s campaign to coincide with the brewing of Guinness on Long Island.Still, it’s the medium that continues to amaze Hughes. “The idea of the canvases, none of us expected that,” he says. “As a Guinness collector, I’ve always collected their adverts, but they’re prints. They never touched Gilroy, he was never anywhere near the printing process. I had acquired a pencil drawing, which I was delighted with. Then these oils started turning up,” he Naturally, Hughes the Guinness scholar has seen a few oils that Hughes the Guinness collector would very much like to own. “If I had a magic wand? Well, I saw one this weekend that I really liked. It’s one of the animal ones. But it’s an animal that was not used commercially. It’s of a rhinoceros sitting on the ground with the zookeeper’s Guinness between his legs. The rhinoceros is looking at the zookeeper, and the zookeeper’s looking around the corner holding his broom. It’s just a great image, and it’s probably the only one of that advert that exists. So if I could wave my magic wand, I think that’s what I’d get. But I’d need $10,000With those kinds of prices and that kind of buzz, you might think that whoever is handling the Guinness advertising account today might be tempted to just re-run the campaign. But Hughes is realistic about the likelihood of that. “Advertising moves on,” he says. “Gilroy’s jokey, humorous, cartoon-like poster design is quintessentially 1930s, ’40s, and ’50s. It is a bit quaint, maybe even a little juvenile for today’s audiences. But it’s still amusing. The other day I showed the draft of my book to my mother, who’s 84. She sat in the kitchen, just giggling at the pictures.”That sums up Gilroy to Hughes; not that it’s only appealing to people in their 80s, but that his work is ultimately about making people happy, which is why his advertising images connected so honestly with viewers. “Gilroy had a tremendous sense of humor,” Hughes says. “He always saw the funny side of things. He was apparently a chap who, if you were feeling a little down and out, you’d spend a couple of hours with him and he’d just lift your spirits.” You know, in much the same way as a lot of us feel after a nice pint of Guinness. -
67cm x 56cmDaniel O’Connnell Jr. had famously acquired the Phoenix Brewery in James’s street in 1831, which produced O’Connell’s Ale. It should be noted that O’Connell and the Guinness family were at times political rivals, something best captured by the 1841 ‘Repeal Election’, where O’Connell had stood against and defeated Arthur Guinness Jr. This period would see a sizeable boycott of Guinness, dubbed “Protestant Porter” by sections of the populace, though this was against the wishes of O’Connell himself.
John D’Arcy continued to brew O’Connell Ale after the family had ceased their role in brewing, and in time production moved to the Anchor Brewery in Usher Street. Watkins eventually took up the brewing of O’Connell Ale, and this advertisement was placed by them in the pages of leading newspapers in the 1930s.
While Arthur had failed to defeat O’Connell at the Ballot Box, I always wonder what O’Connell would think of the Guinness Empire today every time I see a Diaego truck pass his statue.
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65cm x 45cm Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.” -
59cm x 59cm Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.” -
68cm x 46cmThe biggest cliché in the collecting world is the “discovery” of a previously unknown cache of stuff that’s been hidden away for years until one day, much to everyone’s amazement, the treasure trove is unearthed and the collecting landscape is changed forever. As a corollary to this hoary trope, if you are in the right place at the right time, you can get in on the action before the word gets out.“Some of the canvases were 80 years old, dating from 1930.”
Cliché or not, that’s roughly what happened in 2008 when hundreds of artist John Gilroy’s oil-on-canvas paintings started to appear on the market. The canvases had been painted by Gilroy as final proofs for his iconic Guinness beer posters, the most recognized alcoholic-beverage advertisements of the mid-20th century. Before most collectors of advertising art and breweriana knew what had happened, most of the best pieces had been snapped up by a handful of savvy collectors. In fact, the distribution of the canvases into the hands of private collectors was so swift and stealthy that one prominent member of the Guinness family was forced to get their favorite Gilroys on the secondary market.One of those early collectors, who wishes to remain anonymous, recalls seeing several canvases for the first time at an antiques show. At first, he thought they were posters since that’s what Guinness collectors have come to expect. But after looking at them more closely, and realizing they were all original paintings, he purchased the lot on the spot. “It was quite exciting to stumble upon what appeared to be the unknown original advertising studies for one of the world’s great brands,” he says. But the casualness of that first encounter would not last, as competition for the newly found canvases ramped up among collectors. Today, the collector describes the scramble for these heretofore-unknown pieces as “a Gilroy art scrum.”Among those who were particularly interested in the news of the Gilroy cache was David Hughes, who was a brewer at Guinness for 15 years and has written three books on Guinness advertising art and collectibles, the most recent being “Gilroy Was Good for Guinness,” which reproduces more than 150 of the recently “discovered” paintings. Despite being an expert on the cheery ephemera that was created to sell the dark, bitter stout, Hughes, like a lot of people, only learned of the newly uncovered Gilroy canvases as tantalizing examples from the cache (created for markets as diverse as Russia, Israel, France, and the United States) started to surface in 2008.“Within the Guinness archives itself,” Hughes says of the materials kept at the company’s Dublin headquarters, “they’ve got lots of advertising art, watercolors, and sketches of workups towards the final version of the posters. But they never had a single oil painting. Until the paintings started turning up in the United States, where Guinness memorabilia is quite collectible, it wasn’t fully understood that the posters were based on oils. All of the canvases will be in collections within a year,” Hughes adds. For would-be Gilroy collectors, that means the clock is ticking.As it turns out, Gilroy’s entire artistic process was a prelude to the oils. “The first thing he’d usually do was a pencil sketch,” says Hughes. “Then he’d paint a watercolor over the top of the pencil sketch to get the color balance right. Once that was settled and all the approvals were in, he’d sit down and paint the oil. The proof version that went to Guinness for approval, it seems, was always an oil painting.”Based on what we know of John Gilroy’s work as an artist, that makes sense. For almost half a century, Gilroy was regarded not only as one of England’s premier commercial illustrators, but also as one of its best portraitists. “He painted the Queen three times,” says Hughes, “Lord Mountbatten about four times. In 1942, he did a pencil-and-crayon sketch of Churchill in a London bunker.” According to Hughes, Churchill gave that portrait to Russian leader Joseph Stalin at the Yalta Conference with Franklin Delano Roosevelt, which may mean that somewhere in the bowels of the Kremlin, there’s a portrait of Winnie by the same guy who made a living drawing cartoons of flying toucans balancing pints of Guinness on their beaks.For those who collect advertising art and breweriana, Gilroy is revered for the numerous campaigns he conceived as an illustrator for S.H. Benson, the venerable British ad agency, which was founded in 1893. Though most famous for the Guinness toucan, which has been the internationally recognized mascot of Guinness since 1935, Gilroy’s first campaign with S.H. Benson was for a yeast extract called Bovril. “Do you have Bovril in the U.S.?” Hughes asks. “It’s a rather dark, pungent, savory spread that goes on toast or bread. It’s full of vitamins, quite a traditional product. He also did a lot of work on campaigns for Colman’s mustard and Macleans toothpaste.”pparently Gilroy’s work caught the eye of Guinness, which wanted something distinctive for its stout. “A black beer is a unique product,” says Hughes. “There weren’t many on the market then, and there are even fewer now. So they wanted their advertising to be well thought of and agreeable to the public.” For example, in the early 1930s, Benson already had an ad featuring a glass of Guinness with a nice foamy head on top. “Gilroy put a smiling face in the foam,” says Hughes. Collectors often refer to this charming drawing as the “anthropomorphic glass.”That made the black beer friendly. To ensure that it would be appealing to the common man, Benson launched its “Guinness for Strength” campaign, whose most famous image is the 1934 Gilroy illustration of a muscular workman effortlessly balancing an enormous steel girder on one arm and his head.Another early campaign put Guinness beer in the world of Lewis Carroll’s “Alice’s Adventures in Wonderland.” “Guinness and oysters were a big thing,” says Hughes. In one ad, “Gilroy drew all the oysters from the poem ‘The Walrus and the Carpenter’ sipping glasses of Guinness.”nd then there were the animals, of which the toucan is only the most recognized, and not even the first (that honor goes to a seal). “He had the lion and the ostrich and the bear up the pole,” Hughes says. “There was a whole menagerie of them. The animals kept going for 30 years. It’s probably the longest running campaign in advertising history.”Most of Gilroy’s animals lived in a zoo, so a central character of the animal advertisements was a zookeeper, who was a caricature of the artist himself. “That’s what Gilroy looked like,” says Hughes. “Gilroy was a chubby, little man with a little moustache. As a younger man, he drew himself into the advert, and he became the zookeeper.”Gilroy’s animals good-naturedly tormented their zookeeper by stealing his precious Guinness: An ostrich swallows his glass pint whole, whose bulging outline can be seen in its slender throat; a seal balances a pint on its nose; a kangaroo swaps her “joey” for the zookeeper’s brown bottle. Often the zookeeper is so taken aback by these circumstances his hat has popped off his head.In fact, Gilroy spent a lot of time at the London Zoo to make sure he captured the essence of his animals accurately. “In the archives at Guinness,” says Hughes, “there are a lot of sketches of tortoises, emus, ostriches, and the rest. He perfected the drawing of the animals by going to the zoo, then he adapted them for the adverts.” As a result, a Gilroy bear really looked like a bear, albeit one with a smile on its face.During World War II, Gilroy’s Guinness ads managed to keep their sense of humor (eg: two sailors painting the hull of an aircraft carrier, each wishing the other was a Guinness), and in the 1950s and early ’60s, Gilroy’s famous pint-toting toucans flew all over the world for Guinness, in front of the Kremlin as well as Mt. Rushmore, the Leaning Tower of Pisa, and the Statue of Liberty, although some of these paintings never made it to the campaign stage.Gilroy’s work on the Guinness account ended in 1962, and in 1971, Benson was gobbled up by the Madison Avenue advertising firm of Ogilvy & Mather. By then, says Hughes, Gilroy’s work for Guinness was considered the pinnacle of poster design in the U.K., and quite collectible. “The posters were made by a lithographic process. In the 1930s, the canvases were re-created on stone by a print maker, but eventually the paintings were transferred via photolithography onto metal sheets. Some of the biggest posters were made for billboards. Those used 64 different sheets that you’d give to the guy with the bucket of wheat paste and a mop to put up in the right order to create the completed picture.”In terms of single-sheet posters, Hughes says the biggest ones were probably 4 by 3 feet. Benson’s had an archive of it all, but “when Benson’s shut down in ’71, when they were taken over, they cleaned out their stockroom of hundreds of posters and gave them to the British Museum and the Victoria and Albert Museum in London. Today, both have collections of the original posters, including the 64-sheets piled into these packets, which were wrapped in brown paper and tied up with string. They’re extremely difficult to handle; you can’t display them, really.”At least the paper got a good home. As for the canvases? Well, their history can only be pieced together based on conjecture, but here’s what Hughes thinks he knows.Sometime in the 1970s, a single collector whose name remains a mystery appears to have purchased as many as 700 to 900 Gilroy paintings that had been in the archives. “The guy who bought the whole archive was an American millionaire,” Hughes says. “He’s a secretive character who doesn’t want to be identified. I don’t blame him. He doesn’t want any publicity about how he bought the collection or its subsequent sale.”air enough. What we do know for sure is that the years were not kind to Gilroy’s canvases while in storage at Benson’s. In fact, it’s believed that more than half of the cache did not survive the decades and were probably destroyed by the mystery collector who bought them because of their extremely deteriorated condition (torn canvases, images blackened by mildew, etc.). After all, when Gilroy’s canvases were put away, no one at Benson’s thought they’d be regarded in the future as masterpieces.“A lot of the rolled-up canvases were stuck together,” says Hughes. “Oil takes a long while to dry. Gilroy diluted his oils with what’s called Japan drier, which is a sort of oil thinner that allows you to put the oil on the canvas in a much thinner texture, and then roll them up afterwards. The painted canvas becomes reasonably flexible. The problem is that even with a drier, they still took a long time to dry. And if someone had packed them tightly together and put weight on them, which is what must have happened while the Gilroy paintings were in storage at Benson’s, they’d just stick together. Some of the canvases were 80 years old, dating from 1930.”For diehard Guinness-advertising fans, though, it’s not all bad news. After all, almost half of the cache was saved, “and it’s beautiful,” says Hughes. “I’ve just come back from Boston to look at a lot of these canvases out there, and they are superb. The guy who’s selling the canvases I saw had about 40 or 50 with him. They’re absolutely fabulous.”Although he has no proof, Hughes believes the person who bought the cache in the 1970s also oversaw its preservation. Importantly to many collectors, all of the Gilroy canvases are in their found condition, stabilized but essentially unchanged. Even areas in the paint that show evidence of rubbing from adjacent canvases remain as they were found. “I think the preservation has been done by the owner,” Hughes says. “I don’t think the dealers did it. It’s my understanding that they were supplied with fully stabilized canvases from the original buyer. It appears that they were shipped from the U.K., so that’s interesting in itself.” Which suggests they never left the United Kingdom after being purchased by the mysterious American millionaire.collectors of the approval process at Benson. Gilroy painted his canvases on stretchers, and in the bottom corner of each canvas was a small tag identifying the artist, account code, and action to be taken (“Re-draw,” “Revise,” “Hold,” “Print,” and, during World War II, “Submit to censor”). “They would’ve been shown to Guinness on a wooden stretcher,” Hughes says. “Before they went into storage, somebody removed the stretchers and either laid them flat or rolled them up.”“As a younger man, he drew himself into the advert, and he became the zookeeper.”
Without exception, the canvases Hughes has seen, which were photographed exclusively for his book, are in fine shape and retain their mounting holes for the stretchers and Benson agency tags. “The colors are good,” he says. “They haven’t been in sunlight. They’ll keep for years and years and years.” One collector notes that you can even see the ruby highlights in Gilroy’s paintings of glasses of the stout. “When a pint of Guinness is backlit by a very strong light, the liquid has a deep ruby color,” this collector says. “Gilroy was very careful to include this effect when he painted beer in clear pint glasses.”Finally, for Guinness, breweriana, and advertising-art collectors, the Gilroy canvases also offer a peek of what might have been. “I would say about half the images were never commercially used, so they are absolutely brand new, never been seen before,” says Hughes. “They’re going to blow people away.” Of particular interest to collectors in the United States are the Gilroy paintings of classic cars that were created for an aborted, early 1950s campaign to coincide with the brewing of Guinness on Long Island.Still, it’s the medium that continues to amaze Hughes. “The idea of the canvases, none of us expected that,” he says. “As a Guinness collector, I’ve always collected their adverts, but they’re prints. They never touched Gilroy, he was never anywhere near the printing process. I had acquired a pencil drawing, which I was delighted with. Then these oils started turning up,” he Naturally, Hughes the Guinness scholar has seen a few oils that Hughes the Guinness collector would very much like to own. “If I had a magic wand? Well, I saw one this weekend that I really liked. It’s one of the animal ones. But it’s an animal that was not used commercially. It’s of a rhinoceros sitting on the ground with the zookeeper’s Guinness between his legs. The rhinoceros is looking at the zookeeper, and the zookeeper’s looking around the corner holding his broom. It’s just a great image, and it’s probably the only one of that advert that exists. So if I could wave my magic wand, I think that’s what I’d get. But I’d need $10,000With those kinds of prices and that kind of buzz, you might think that whoever is handling the Guinness advertising account today might be tempted to just re-run the campaign. But Hughes is realistic about the likelihood of that. “Advertising moves on,” he says. “Gilroy’s jokey, humorous, cartoon-like poster design is quintessentially 1930s, ’40s, and ’50s. It is a bit quaint, maybe even a little juvenile for today’s audiences. But it’s still amusing. The other day I showed the draft of my book to my mother, who’s 84. She sat in the kitchen, just giggling at the pictures.”That sums up Gilroy to Hughes; not that it’s only appealing to people in their 80s, but that his work is ultimately about making people happy, which is why his advertising images connected so honestly with viewers. “Gilroy had a tremendous sense of humor,” Hughes says. “He always saw the funny side of things. He was apparently a chap who, if you were feeling a little down and out, you’d spend a couple of hours with him and he’d just lift your spirits.” You know, in much the same way as a lot of us feel after a nice pint of Guinness. -
68cm x 46cmThe biggest cliché in the collecting world is the “discovery” of a previously unknown cache of stuff that’s been hidden away for years until one day, much to everyone’s amazement, the treasure trove is unearthed and the collecting landscape is changed forever. As a corollary to this hoary trope, if you are in the right place at the right time, you can get in on the action before the word gets out.“Some of the canvases were 80 years old, dating from 1930.”
Cliché or not, that’s roughly what happened in 2008 when hundreds of artist John Gilroy’s oil-on-canvas paintings started to appear on the market. The canvases had been painted by Gilroy as final proofs for his iconic Guinness beer posters, the most recognized alcoholic-beverage advertisements of the mid-20th century. Before most collectors of advertising art and breweriana knew what had happened, most of the best pieces had been snapped up by a handful of savvy collectors. In fact, the distribution of the canvases into the hands of private collectors was so swift and stealthy that one prominent member of the Guinness family was forced to get their favorite Gilroys on the secondary market.One of those early collectors, who wishes to remain anonymous, recalls seeing several canvases for the first time at an antiques show. At first, he thought they were posters since that’s what Guinness collectors have come to expect. But after looking at them more closely, and realizing they were all original paintings, he purchased the lot on the spot. “It was quite exciting to stumble upon what appeared to be the unknown original advertising studies for one of the world’s great brands,” he says. But the casualness of that first encounter would not last, as competition for the newly found canvases ramped up among collectors. Today, the collector describes the scramble for these heretofore-unknown pieces as “a Gilroy art scrum.”Among those who were particularly interested in the news of the Gilroy cache was David Hughes, who was a brewer at Guinness for 15 years and has written three books on Guinness advertising art and collectibles, the most recent being “Gilroy Was Good for Guinness,” which reproduces more than 150 of the recently “discovered” paintings. Despite being an expert on the cheery ephemera that was created to sell the dark, bitter stout, Hughes, like a lot of people, only learned of the newly uncovered Gilroy canvases as tantalizing examples from the cache (created for markets as diverse as Russia, Israel, France, and the United States) started to surface in 2008.“Within the Guinness archives itself,” Hughes says of the materials kept at the company’s Dublin headquarters, “they’ve got lots of advertising art, watercolors, and sketches of workups towards the final version of the posters. But they never had a single oil painting. Until the paintings started turning up in the United States, where Guinness memorabilia is quite collectible, it wasn’t fully understood that the posters were based on oils. All of the canvases will be in collections within a year,” Hughes adds. For would-be Gilroy collectors, that means the clock is ticking.As it turns out, Gilroy’s entire artistic process was a prelude to the oils. “The first thing he’d usually do was a pencil sketch,” says Hughes. “Then he’d paint a watercolor over the top of the pencil sketch to get the color balance right. Once that was settled and all the approvals were in, he’d sit down and paint the oil. The proof version that went to Guinness for approval, it seems, was always an oil painting.”Based on what we know of John Gilroy’s work as an artist, that makes sense. For almost half a century, Gilroy was regarded not only as one of England’s premier commercial illustrators, but also as one of its best portraitists. “He painted the Queen three times,” says Hughes, “Lord Mountbatten about four times. In 1942, he did a pencil-and-crayon sketch of Churchill in a London bunker.” According to Hughes, Churchill gave that portrait to Russian leader Joseph Stalin at the Yalta Conference with Franklin Delano Roosevelt, which may mean that somewhere in the bowels of the Kremlin, there’s a portrait of Winnie by the same guy who made a living drawing cartoons of flying toucans balancing pints of Guinness on their beaks.For those who collect advertising art and breweriana, Gilroy is revered for the numerous campaigns he conceived as an illustrator for S.H. Benson, the venerable British ad agency, which was founded in 1893. Though most famous for the Guinness toucan, which has been the internationally recognized mascot of Guinness since 1935, Gilroy’s first campaign with S.H. Benson was for a yeast extract called Bovril. “Do you have Bovril in the U.S.?” Hughes asks. “It’s a rather dark, pungent, savory spread that goes on toast or bread. It’s full of vitamins, quite a traditional product. He also did a lot of work on campaigns for Colman’s mustard and Macleans toothpaste.”pparently Gilroy’s work caught the eye of Guinness, which wanted something distinctive for its stout. “A black beer is a unique product,” says Hughes. “There weren’t many on the market then, and there are even fewer now. So they wanted their advertising to be well thought of and agreeable to the public.” For example, in the early 1930s, Benson already had an ad featuring a glass of Guinness with a nice foamy head on top. “Gilroy put a smiling face in the foam,” says Hughes. Collectors often refer to this charming drawing as the “anthropomorphic glass.”That made the black beer friendly. To ensure that it would be appealing to the common man, Benson launched its “Guinness for Strength” campaign, whose most famous image is the 1934 Gilroy illustration of a muscular workman effortlessly balancing an enormous steel girder on one arm and his head.Another early campaign put Guinness beer in the world of Lewis Carroll’s “Alice’s Adventures in Wonderland.” “Guinness and oysters were a big thing,” says Hughes. In one ad, “Gilroy drew all the oysters from the poem ‘The Walrus and the Carpenter’ sipping glasses of Guinness.”nd then there were the animals, of which the toucan is only the most recognized, and not even the first (that honor goes to a seal). “He had the lion and the ostrich and the bear up the pole,” Hughes says. “There was a whole menagerie of them. The animals kept going for 30 years. It’s probably the longest running campaign in advertising history.”Most of Gilroy’s animals lived in a zoo, so a central character of the animal advertisements was a zookeeper, who was a caricature of the artist himself. “That’s what Gilroy looked like,” says Hughes. “Gilroy was a chubby, little man with a little moustache. As a younger man, he drew himself into the advert, and he became the zookeeper.”Gilroy’s animals good-naturedly tormented their zookeeper by stealing his precious Guinness: An ostrich swallows his glass pint whole, whose bulging outline can be seen in its slender throat; a seal balances a pint on its nose; a kangaroo swaps her “joey” for the zookeeper’s brown bottle. Often the zookeeper is so taken aback by these circumstances his hat has popped off his head.In fact, Gilroy spent a lot of time at the London Zoo to make sure he captured the essence of his animals accurately. “In the archives at Guinness,” says Hughes, “there are a lot of sketches of tortoises, emus, ostriches, and the rest. He perfected the drawing of the animals by going to the zoo, then he adapted them for the adverts.” As a result, a Gilroy bear really looked like a bear, albeit one with a smile on its face.During World War II, Gilroy’s Guinness ads managed to keep their sense of humor (eg: two sailors painting the hull of an aircraft carrier, each wishing the other was a Guinness), and in the 1950s and early ’60s, Gilroy’s famous pint-toting toucans flew all over the world for Guinness, in front of the Kremlin as well as Mt. Rushmore, the Leaning Tower of Pisa, and the Statue of Liberty, although some of these paintings never made it to the campaign stage.Gilroy’s work on the Guinness account ended in 1962, and in 1971, Benson was gobbled up by the Madison Avenue advertising firm of Ogilvy & Mather. By then, says Hughes, Gilroy’s work for Guinness was considered the pinnacle of poster design in the U.K., and quite collectible. “The posters were made by a lithographic process. In the 1930s, the canvases were re-created on stone by a print maker, but eventually the paintings were transferred via photolithography onto metal sheets. Some of the biggest posters were made for billboards. Those used 64 different sheets that you’d give to the guy with the bucket of wheat paste and a mop to put up in the right order to create the completed picture.”In terms of single-sheet posters, Hughes says the biggest ones were probably 4 by 3 feet. Benson’s had an archive of it all, but “when Benson’s shut down in ’71, when they were taken over, they cleaned out their stockroom of hundreds of posters and gave them to the British Museum and the Victoria and Albert Museum in London. Today, both have collections of the original posters, including the 64-sheets piled into these packets, which were wrapped in brown paper and tied up with string. They’re extremely difficult to handle; you can’t display them, really.”At least the paper got a good home. As for the canvases? Well, their history can only be pieced together based on conjecture, but here’s what Hughes thinks he knows.Sometime in the 1970s, a single collector whose name remains a mystery appears to have purchased as many as 700 to 900 Gilroy paintings that had been in the archives. “The guy who bought the whole archive was an American millionaire,” Hughes says. “He’s a secretive character who doesn’t want to be identified. I don’t blame him. He doesn’t want any publicity about how he bought the collection or its subsequent sale.”air enough. What we do know for sure is that the years were not kind to Gilroy’s canvases while in storage at Benson’s. In fact, it’s believed that more than half of the cache did not survive the decades and were probably destroyed by the mystery collector who bought them because of their extremely deteriorated condition (torn canvases, images blackened by mildew, etc.). After all, when Gilroy’s canvases were put away, no one at Benson’s thought they’d be regarded in the future as masterpieces.“A lot of the rolled-up canvases were stuck together,” says Hughes. “Oil takes a long while to dry. Gilroy diluted his oils with what’s called Japan drier, which is a sort of oil thinner that allows you to put the oil on the canvas in a much thinner texture, and then roll them up afterwards. The painted canvas becomes reasonably flexible. The problem is that even with a drier, they still took a long time to dry. And if someone had packed them tightly together and put weight on them, which is what must have happened while the Gilroy paintings were in storage at Benson’s, they’d just stick together. Some of the canvases were 80 years old, dating from 1930.”For diehard Guinness-advertising fans, though, it’s not all bad news. After all, almost half of the cache was saved, “and it’s beautiful,” says Hughes. “I’ve just come back from Boston to look at a lot of these canvases out there, and they are superb. The guy who’s selling the canvases I saw had about 40 or 50 with him. They’re absolutely fabulous.”Although he has no proof, Hughes believes the person who bought the cache in the 1970s also oversaw its preservation. Importantly to many collectors, all of the Gilroy canvases are in their found condition, stabilized but essentially unchanged. Even areas in the paint that show evidence of rubbing from adjacent canvases remain as they were found. “I think the preservation has been done by the owner,” Hughes says. “I don’t think the dealers did it. It’s my understanding that they were supplied with fully stabilized canvases from the original buyer. It appears that they were shipped from the U.K., so that’s interesting in itself.” Which suggests they never left the United Kingdom after being purchased by the mysterious American millionaire.collectors of the approval process at Benson. Gilroy painted his canvases on stretchers, and in the bottom corner of each canvas was a small tag identifying the artist, account code, and action to be taken (“Re-draw,” “Revise,” “Hold,” “Print,” and, during World War II, “Submit to censor”). “They would’ve been shown to Guinness on a wooden stretcher,” Hughes says. “Before they went into storage, somebody removed the stretchers and either laid them flat or rolled them up.”“As a younger man, he drew himself into the advert, and he became the zookeeper.”
Without exception, the canvases Hughes has seen, which were photographed exclusively for his book, are in fine shape and retain their mounting holes for the stretchers and Benson agency tags. “The colors are good,” he says. “They haven’t been in sunlight. They’ll keep for years and years and years.” One collector notes that you can even see the ruby highlights in Gilroy’s paintings of glasses of the stout. “When a pint of Guinness is backlit by a very strong light, the liquid has a deep ruby color,” this collector says. “Gilroy was very careful to include this effect when he painted beer in clear pint glasses.”Finally, for Guinness, breweriana, and advertising-art collectors, the Gilroy canvases also offer a peek of what might have been. “I would say about half the images were never commercially used, so they are absolutely brand new, never been seen before,” says Hughes. “They’re going to blow people away.” Of particular interest to collectors in the United States are the Gilroy paintings of classic cars that were created for an aborted, early 1950s campaign to coincide with the brewing of Guinness on Long Island.Still, it’s the medium that continues to amaze Hughes. “The idea of the canvases, none of us expected that,” he says. “As a Guinness collector, I’ve always collected their adverts, but they’re prints. They never touched Gilroy, he was never anywhere near the printing process. I had acquired a pencil drawing, which I was delighted with. Then these oils started turning up,” he Naturally, Hughes the Guinness scholar has seen a few oils that Hughes the Guinness collector would very much like to own. “If I had a magic wand? Well, I saw one this weekend that I really liked. It’s one of the animal ones. But it’s an animal that was not used commercially. It’s of a rhinoceros sitting on the ground with the zookeeper’s Guinness between his legs. The rhinoceros is looking at the zookeeper, and the zookeeper’s looking around the corner holding his broom. It’s just a great image, and it’s probably the only one of that advert that exists. So if I could wave my magic wand, I think that’s what I’d get. But I’d need $10,000With those kinds of prices and that kind of buzz, you might think that whoever is handling the Guinness advertising account today might be tempted to just re-run the campaign. But Hughes is realistic about the likelihood of that. “Advertising moves on,” he says. “Gilroy’s jokey, humorous, cartoon-like poster design is quintessentially 1930s, ’40s, and ’50s. It is a bit quaint, maybe even a little juvenile for today’s audiences. But it’s still amusing. The other day I showed the draft of my book to my mother, who’s 84. She sat in the kitchen, just giggling at the pictures.”That sums up Gilroy to Hughes; not that it’s only appealing to people in their 80s, but that his work is ultimately about making people happy, which is why his advertising images connected so honestly with viewers. “Gilroy had a tremendous sense of humor,” Hughes says. “He always saw the funny side of things. He was apparently a chap who, if you were feeling a little down and out, you’d spend a couple of hours with him and he’d just lift your spirits.” You know, in much the same way as a lot of us feel after a nice pint of Guinness. -
55cm x 45cm Luke Kelly (17 November 1940 – 30 January 1984) was an Irish singer, folk musician and actor from Dublin, Ireland. Born into a working-class household in Dublin city, Kelly moved to England in his late teens and by his early 20s had become involved in a folk music revival. Returning to Dublin in the 1960s, he is noted as a founding member of the band The Dubliners in 1962. Becoming known for his distinctive singing style, and sometimes political messages, the Irish Postand other commentators have regarded Kelly as one of Ireland's greatest folk singers. Early life Luke Kelly was born into a working-class family in Lattimore Cottages at 1 Sheriff Street.His maternal grandmother, who was a MacDonald from Scotland, lived with the family until her death in 1953. His father who was Irish- also named Luke- was shot and severely wounded as a child by British soldiers from the King's Own Scottish Borderers during the 1914 Bachelor's Walk massacre.His father worked all his life in Jacob's biscuit factory and enjoyed playing football. The elder Luke was a keen singer: Luke junior's brother Paddy later recalled that "he had this talent... to sing negro spirituals by people like Paul Robeson, we used to sit around and join in — that was our entertainment". After Dublin Corporation demolished Lattimore Cottages in 1942, the Kellys became the first family to move into the St. Laurence O’Toole flats, where Luke spent the bulk of his childhood, although the family were forced to move by a fire in 1953 and settled in the Whitehall area. Both Luke and Paddy played club Gaelic football and soccer as children. Kelly left school at thirteen and after a number of years of odd-jobbing, he went to England in 1958.[6] Working at steel fixing with his brother Paddy on a building site in Wolverhampton, he was apparently sacked after asking for higher pay. He worked a number of odd jobs, including a period as a vacuum cleaner salesman.Describing himself as a beatnik, he travelled Northern England in search of work, summarising his life in this period as "cleaning lavatories, cleaning windows, cleaning railways, but very rarely cleaning my face".Musical beginnings
Kelly had been interested in music during his teenage years: he regularly attended céilithe with his sister Mona and listened to American vocalists including: Fats Domino, Al Jolson, Frank Sinatra and Perry Como. He also had an interest in theatre and musicals, being involved with the staging of plays by Dublin's Marian Arts Society. The first folk club he came across was in the Bridge Hotel, Newcastle upon Tyne in early 1960.Having already acquired the use of a banjo, he started memorising songs. In Leeds he brought his banjo to sessions in McReady's pub. The folk revival was under way in England: at the centre of it was Ewan MacColl who scripted a radio programme called Ballads and Blues. A revival in the skiffle genre also injected a certain energy into folk singing at the time. Kelly started busking. On a trip home he went to a fleadh cheoil in Milltown Malbay on the advice of Johnny Moynihan. He listened to recordings of Woody Guthrie and Pete Seeger. He also developed his political convictions which, as Ronnie Drew pointed out after his death, he stuck to throughout his life. As Drew also pointed out, he "learned to sing with perfect diction". Kelly befriended Sean Mulready in Birmingham and lived in his home for a period.Mulready was a teacher who was forced from his job in Dublin because of his communist beliefs. Mulready had strong music links; a sister, Kathleen Moynihan was a founder member of Comhaltas Ceoltóirí Éireann, and he was related by marriage to Festy Conlon, the County Galway whistle player. Mulready's brother-in-law, Ned Stapleton, taught Kelly "The Rocky Road to Dublin".During this period he studied literature and politics under the tutelage of Mulready, his wife Mollie, and Marxist classicist George Derwent Thomson: Kelly later stated that his interest in music grew parallel to his interest in politics. Kelly bought his first banjo, which had five strings and a long neck, and played it in the style of Pete Seeger and Tommy Makem. At the same time, Kelly began a habit of reading, and also began playing golf on one of Birmingham's municipal courses. He got involved in the Jug O'Punch folk club run by Ian Campbell. He befriended Dominic Behan and they performed in folk clubs and Irish pubs from London to Glasgow. In London pubs, like "The Favourite", he would hear street singer Margaret Barry and musicians in exile like Roger Sherlock, Seamus Ennis, Bobby Casey and Mairtín Byrnes. Luke Kelly was by now active in the Connolly Association, a left-wing grouping strongest among the emigres in England, and he also joined the Young Communist League: he toured Irish pubs playing his set and selling the Connolly Association's newspaper The Irish Democrat. By 1962 George Derwent Thomson had offered him the opportunity to further his educational and political development by attending university in Prague. However, Kelly turned down the offer in favour of pursuing his career in folk music. He was also to start frequenting Ewan MacColl and Peggy Seeger's Singer Club in London.The Dubliners
In 1961 there was a folk music revival or "ballad boom", as it was later termed, in waiting in Ireland.The Abbey Tavern sessions in Howth were the forerunner to sessions in the Hollybrook, Clontarf, the International Bar and the Grafton Cinema. Luke Kelly returned to Dublin in 1962. O'Donoghue's Pub was already established as a session house and soon Kelly was singing with, among others, Ronnie Drew and Barney McKenna. Other early people playing at O'Donoghues included The Fureys, father and sons, John Keenan and Sean Og McKenna, Johnny Moynihan, Andy Irvine, Seamus Ennis, Willy Clancy and Mairtin Byrnes. A concert John Molloy organised in the Hibernian Hotel led to his "Ballad Tour of Ireland" with the Ronnie Drew Ballad Group (billed in one town as the Ronnie Drew Ballet Group). This tour led to the Abbey Tavern and the Royal Marine Hotel and then to jam-packed sessions in the Embankment, Tallaght. Ciarán Bourke joined the group, followed later by John Sheahan. They renamed themselves The Dubliners at Kelly's suggestion, as he was reading James Joyce's book of short stories, entitled Dubliners, at the time.Kelly was the leading vocalist for the group's eponymous debut album in 1964, which included his rendition of "The Rocky Road to Dublin". Barney McKenna later noted that Kelly was the only singer he'd heard sing it to the rhythm it was played on the fiddle. In 1964 Luke Kelly left the group for nearly two years and was replaced by Bobby Lynch and John Sheahan. Kelly went with Deirdre O'Connell, founder of the Focus Theatre, whom he was to marry the following year, back to London and became involved in Ewan MacColl's "gathering". The Critics, as it was called, was formed to explore folk traditions and help young singers. During this period he retained his political commitments, becoming increasingly active in the Campaign for Nuclear Disarmament. Kelly also met and befriended Michael O'Riordan, the General Secretary of the Irish Workers' Party, and the two developed a "personal-political friendship". Kelly endorsed O'Riordan for election, and held a rally in his name during campaigning in 1965.In 1965, he sang 'The Rocky Road to Dublin' with Liam Clancy on his first, self-titled solo album. Bobby Lynch left The Dubliners, John Sheahan and Kelly rejoined. They recorded an album in the Gate Theatre, Dublin, played the Cambridge Folk Festival and recorded Irish Night Out, a live album with, among others, exiles Margaret Barry, Michael Gorman and Jimmy Powers. They also played a concert in the National Stadium in Dublin with Pete Seeger as special guest. They were on the road to success: Top Twenty hits with "Seven Drunken Nights" and "The Black Velvet Band", The Ed Sullivan Show in 1968 and a tour of New Zealand and Australia. The ballad boom in Ireland was becoming increasingly commercialised with bar and pub owners building ever larger venues for pay-in performances. Ewan MacColl and Peggy Seeger on a visit to Dublin expressed concern to Kelly about his drinking.[citation needed] Christy Moore and Kelly became acquainted in the 1960s.During his Planxty days, Moore got to know Kelly well. In 1972 The Dubliners themselves performed in Richard's Cork Leg, based on the "incomplete works" of Brendan Behan. In 1973, Kelly took to the stage performing as King Herod in Jesus Christ Superstar. The arrival of a new manager for The Dubliners, Derry composer Phil Coulter, resulted in a collaboration that produced three of Kelly's most notable performances: “The Town I Loved So Well”, "Hand me Down my Bible", and “Scorn Not His Simplicity”, a song about Phil's son who had Down Syndrome.Kelly had such respect for the latter song that he only performed it once for a television recording and rarely, if ever, sang it at the Dubliners' often boisterous events. His interpretations of “On Raglan Road” and "Scorn Not His Simplicity" became significant points of reference in Irish folk music.His version of "Raglan Road" came about when the poem's author, Patrick Kavanagh, heard him singing in a Dublin pub, and approached Kelly to say that he should sing the poem (which is set to the tune of “The Dawning of the Day”). Kelly remained a politically engaged musician, becoming a supporter of the movement against South African apartheid and performing at benefit concerts for the Irish Traveller community,and many of the songs he recorded dealt with social issues, the arms race and the Cold War, trade unionism and Irish republicanism, ("The Springhill Disaster", "Joe Hill", "The Button Pusher", "Alabama 1958" and "God Save Ireland" all being examples of his concerns).
Luke Kelly on stage in 1980Personal life
Luke Kelly married Deirdre O'Connell in 1965, but they separated in the early 1970s.Kelly spent the last eight years of his life living with his partner Madeleine Seiler, who is from Germany.Final years
Kelly's health deteriorated in the 1970s. Kelly himself spoke about his problems with alcohol. On 30 June 1980 during a concert in the Cork Opera House he collapsed on the stage. He had already suffered for some time from migraines and forgetfulness - including forgetting what country he was in whilst visiting Iceland - which had been ascribed to his intense schedule, alcohol consumption, and "party lifestyle". A brain tumour was diagnosed.Although Kelly toured with the Dubliners after enduring an operation, his health deteriorated further. He forgot lyrics and had to take longer breaks in concerts as he felt weak. In addition following his emergency surgery after his collapse in Cork, he became more withdrawn, preferring the company of Madeleine at home to performing.On his European tour he managed to perform with the band for most of the show in Carre for their Live in Carre album. However, in autumn 1983 he had to leave the stage in Traun, Austria and again in Mannheim, Germany. Shortly after this, he had to cancel the tour of southern Germany, and after a short stay in hospital in Heidelberg he was flown back to Dublin. After another operation he spent Christmas with his family but was taken into hospital again in the New Year, where he died on 30 January 1984.Kelly's funeral in Whitehall attracted thousands of mourners from across Ireland.His gravestone in Glasnevin Cemetery, Dublin, bears the inscription: Luke Kelly – Dubliner. Sean Cannon took Kelly's place in The Dubliners. He had been performing with the Dubliners since 1982,due to the deterioration of Kelly's health.Legacy
Statue on South King StreetLuke Kelly's legacy and contributions to Irish music and culture have been described as "iconic" and have been captured in a number of documentaries and anthologies. The influence of his Scottish grandmother was influential in Kelly's help in preserving important traditional Scottish songs such as "Mormond Braes", the Canadian folk song "Peggy Gordon", "Robert Burns", "Parcel of Rogues", "Tibbie Dunbar", Hamish Henderson's "Freedom Come-All-Ye", and Thurso Berwick's "Scottish Breakaway". The Ballybough Bridge in the north inner city of Dublin was renamed the Luke Kelly Bridge, and in November 2004 Dublin City Council voted unanimously to erect a bronze statue of Luke Kelly. However, the Dublin Docklands Authority subsequently stated that it could no longer afford to fund the statue. In 2010, councillor Christy Burke of Dublin City Council appealed to members of the music community including Bono, Phil Coulter and Enya to help build it. Paddy Reilly recorded a tribute to Kelly entitled "The Dublin Minstrel". It featured on his Gold And Silver Years, Celtic Collections and the Essential Paddy Reilly CD's. The Dubliners recorded the song on their Live at Vicar Street DVD/CD. The song was composed by Declan O'Donoghue, the Racing Correspondent of The Irish Sun. At Christmas 2005 writer-director Michael Feeney Callan's documentary, Luke Kelly: The Performer, was released and outsold U2's latest DVD during the festive season and into 2006, acquiring platinum sales status. The documentary told Kelly's story through the words of the Dubliners, Donovan, Ralph McTell and others and featured full versions of rarely seen performances such as the early sixties' Ed Sullivan Show. A later documentary, Luke Kelly: Prince of the City, was also well received. Two statues of Kelly were unveiled in Dublin in January 2019, to mark the 35th anniversary of his death.One, a life-size seated bronze by John Coll, is on South King Street. The second sculpture, a marble portrait head by Vera Klute, is on Sheriff Street. The Klute sculpture was vandalised on several occasions in 2019 and 2020, in each case being restored by graffiti-removal specialists.
Sculpture of Luke Kelly on Sheriff Street by Vera Klute. Unveiled in 2019 -
Real retro,very long banner type Guinness Hurling advert from the 90s. Dromkeen Co Limerick Dimensions : 30cm x 95cm " It was not until 1994 that the GAA decided that the football championship would benefit from bringing on a title sponsor in Bank of Ireland. Although an equivalent offer had been on the table for the hurling championship, Central Council pushed the plate away.Though the name of the potential sponsor wasn’t explicitly made public, everyone knew it was Guinness. More to the point, everyone knew why Central Council wouldn’t bite. As Mulvihill himself noted in his report to Congress, the offer was declined on the basis that “Central Council did not want an alcoholic drinks company associated with a major GAA competition”. As it turned out, Central Council had been deadlocked on the issue and it was the casting vote of then president Peter Quinn that put the kibosh on a deal with Guinness. Mulvihill’s disappointment was far from hidden, since he saw the wider damage caused by turning up the GAA nose at Guinness’s advances. “The unfortunate aspect of the situation,” he wrote, “is that hurling needs support on the promotion of the game much more than football.” Though it took the point of a bayonet to make them go for it, the GAA submitted in the end and on the day after the league final in 1995 , a three-year partnership with Guinness was announced. The deal would be worth £1 million a year, with half going to the sport and half going to the competition in the shape of marketing. That last bit was key. Guinness came up with a marketing campaign that fairly scorched across the general consciousness. Billboards screeched out slogans that feel almost corny at this remove but made a huge impact at the same time . This man can level whole counties in one second flat. This man can reach speeds of 100mph. This man can break hearts at 70 yards Its been Hell for Leather. Of course, all the marketing in the world can only do so much. Without a story to go alongside, the Guinness campaign might be forgotten now – or worse, remembered as an overblown blast of hot air dreamed up in some modish ad agency above in Dublin.Until the Clare hurlers came along and changed everything." Malachy Clerkin Irish Times GAA Correspondent Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.” Origins : Dublin Dimensions : 43cm x 35cm
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