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There are many chapters in Munster’s storied rugby journey but pride of place remains the game against the otherwise unbeaten New Zealanders on October 31, 1978. Limited edition photographic montage of the great moments of the now legendary 1978 clash between Munster and the All Blacks.It was specially commissioned for the 40th anniversary of the game in 2018. 50cm x 55cm Limerick There were some mighty matches between the Kiwis and Munster, most notably at the Mardyke in 1954 when the tourists edged home by 6-3 and again by the same margin at Thomond Park in 1963 while the teams also played a 3-3 draw at Musgrave Park in 1973. During that time, they resisted the best that Ireland, Ulster and Leinster (admittedly with fewer opportunities) could throw at them so this country was still waiting for any team to put one over on the All Blacks when Graham Mourie’s men arrived in Limerick on October 31st, 1978. There is always hope but in truth Munster supporters had little else to encourage them as the fateful day dawned. Whereas the New Zealanders had disposed of Cambridge University, Cardiff, West Wales and London Counties with comparative ease, Munster’s preparations had been confined to a couple of games in London where their level of performance, to put it mildly, was a long way short of what would be required to enjoy even a degree of respectability against the All Blacks. They were hammered by Middlesex County and scraped a draw with London Irish. Ever before those two games, things hadn’t been going according to plan. Tom Kiernan had coached Munster for three seasons in the mid-70s before being appointed Branch President, a role he duly completed at the end of the 1977/78 season. However, when coach Des Barry resigned for personal reasons, Munster turned once again to Kiernan. Being the great Munster man that he was and remains, Tom was happy to oblige although as an extremely shrewd observer of the game, one also suspected that he spotted something special in this group of players that had escaped most peoples’ attention. He refused to be dismayed by what he saw in the games in London, instead regarding them as crucial in the build-up to the All Blacks encounter. He was, in fact, ahead of his time, as he laid his hands on video footage of the All Blacks games, something unheard of back in those days, nor was he averse to the idea of making changes in key positions. A major case in point was the introduction of London Irish loose-head prop Les White of whom little was known in Munster rugby circles but who convinced the coaching team he was the ideal man to fill a troublesome position. Kiernan was also being confronted by many other difficult issues. The team he envisaged taking the field against the tourists was composed of six players (Larry Moloney, Seamus Dennison, Gerry McLoughlin, Pat Whelan, Brendan Foley and Colm Tucker) based in Limerick, four (Greg Barrett, Jimmy Bowen, Moss Finn and Christy Cantillon) in Cork, four more (Donal Canniffe, Tony Ward, Moss Keane and Donal Spring) in Dublin and Les White who, according to Keane, “hailed from somewhere in England, at that time nobody knew where”. Always bearing in mind that the game then was totally amateur and these guys worked for a living, for most people it would have been impossible to bring them all together on a regular basis for six weeks before the match. But the level of respect for Kiernan was so immense that the group would have walked on the proverbial bed of nails for him if he so requested. So they turned up every Wednesday in Fermoy — a kind of halfway house for the guys travelling from three different locations and over appreciable distances. Those sessions helped to forge a wonderful team spirit. After all, guys who had been slogging away at work only a short few hours previously would hardly make that kind of sacrifice unless they meant business. October 31, 1978 dawned wet and windy, prompting hope among the faithful that the conditions would suit Munster who could indulge in their traditional approach sometimes described rather vulgarly as “boot, bite and bollock” and, who knows, with the fanatical Thomond Park crowd cheering them on, anything could happen. Ironically, though, the wind and rain had given way to a clear, blue sky and altogether perfect conditions in good time for the kick-off. Surely, now, that was Munster’s last hope gone — but that didn’t deter more than 12,000 fans from making their way to Thomond Park and somehow finding a spot to view the action. The vantage points included hundreds seated on the 20-foot high boundary wall, others perched on the towering trees immediately outside the ground and some even watched from the windows of houses at the Ballynanty end that have since been demolished. The atmosphere was absolutely electric as the teams took the field, the All Blacks performed the Haka and the Welsh referee Corris Thomas got things under way. The first few skirmishes saw the teams sizing each other up before an incident that was to be recorded in song and story occurred, described here — with just the slightest touch of hyperbole! — by Terry McLean in his book ‘Mourie’s All Blacks’. “In only the fifth minute, Seamus Dennison, him the fellow that bore the number 13 jersey in the centre, was knocked down in a tackle. He came from the Garryowen club which might explain his subsequent actions — to join that club, so it has been said, one must walk barefooted over broken glass, charge naked through searing fires, run the severest gauntlets and, as a final test of manhood, prepare with unfaltering gaze to make a catch of the highest ball ever kicked while aware that at least eight thundering members of your own team are about to knock you down, trample all over you and into the bargain hiss nasty words at you because you forgot to cry out ‘Mark’. Moss Keane recalled the incident: “It was the hardest tackle I have ever seen and lifted the whole team. That was the moment we knew we could win the game.” Kiernan also acknowledged the importance of “The Tackle”.He said: “Tackling is as integral a part of rugby as is a majestic centre three-quarter break. There were two noteworthy tackles during the match by Seamus Dennison. He was injured in the first and I thought he might have to come off. But he repeated the tackle some minutes later.”And Tom Kiernan and Andy Haden, rugby standard bearers of which their respective countries were justifiably proud, saw things in a similar light.“I climbed up on a gate at the end of the game to get this photo and in the middle of it all is Moss Keane, one of the great characters of Irish rugby, with an expression of absolute elation. The All Blacks lost 12-0 to a side that played with as much passion as I have ever seen on a rugby field. The great New Zealand prop Gary Knight said to me later: ‘We could have played them for a fortnight and we still wouldn’t have won’. I was doing a little radio piece after the game and got hold of Moss Keane and said ‘Moss, I wonder if ...’ and he said, ‘ho, ho, we beat you bastards’.
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Beautiful B&W image of legendary Tipperary captain Tony Wall lifting the Liam McCarthy after winning the 1958 All Ireland Hurling Final. Thurles Co Tipperary 45cm x 35cm Tony Wall was in charge of the last Tipperary championship team that took on Clare in Ennis. Thirty-three years later, he looks back on a famous career, considering all that could have gone wrong as well as all that went so well. A holder of five All-Ireland medals, Wall was one of the game’s finest ever centre-backs and the author of a still fresh book, Hurling (1965). If he wrote a sequel today, he’d advise a couple of small tweaks to the modern game. “We have no electricity,” Tony Wall says, greeting me at the door.This announcement makes sense of an estate filled with machines and vans and cables, men speaking urgent Polish, diggers operating as if in an underwater world. An upgrade is taking place in Raheny. The Walls are making do until six o’clock, when power is due back. Mrs Wall is in the sitting room, a gentle smiling presence. Conversation turns naturally to her experience of attending the many big occasions in which her husband hurled for Tipperary.“We didn’t meet until after the 1958 All-Ireland final,” Wall relates. “So Betty didn’t start going to any of the matches until 1959.” He expands: “She was from a totally non GAA background in Dublin. I was this savage from down the country, bringing her away from civilisation. I was even bringing her to hurling matches…” Mrs Wall beams. She found quite a first championship day out. Tipperary, the reigning All-Ireland champions, had Waterford in a Munster semi-final on July 12, 1959. A gale entered the Cork Athletic Grounds and stayed there. Strong wind means a tough decision. Tipperary won the toss and here was that decision. “I was captain, same as the year before,” Wall begins. “I decided on going against the wind. I felt I had no choice because of previous experience.” Tough decisions mean strong opinions. “I was there with Tony’s mother,” Mrs Wall remembers. “She didn’t agree with the decision to go against the wind. I said to her not to be putting the mí ádh on the team. But maybe…”Tony Wall is not a dry man. His face often flashes with merriment. Jim Stapleton often acted as West Division’s selector and became worried the night before an All-Ireland final.
“No, one day,” he replies. “Dónal got married on the day before the final.” He smiles at my amazement: “There weren’t that many of the players there. Myself and Betty did go. None of us were drinking, of course. But still… But we thought nothing of it at the time.”
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Fantastic offset framed Bulmers Irish Cider advertising showcard of the cider company's current sponsorship of the blue riband of National Hunt Steeplechasing,the Cheltenham Gold Cup .The showcard features 3 of the main protagonists of the 2020 event, with the famous green and gold silks of JP McManus to the forefront.While the brand of cider produced locally in County Tipperarymay be known as Bulmers to the people of the Irish republic, it is referred to as Magners everywhere in the world. Established in 1935 by a local from the town of Clonmel named William Magner, the cider factory there was later bought out by cider-makers H. P. Bulmer in 1946.After buying an orchard in County Tipperary, William Magner began to produce his own Irish cider in the mid-1930s. In 1937, he teamed up with the well-established H.P. Bulmer company from England, acquiring the right to produce under the Bulmers name in Ireland, and the brand became more widespread. Following almost ten successful years in partnership, Magner decided to sell his remaining fifty percent stake to his colleagues, seeing the factory become known as Bulmers Ltd Clonmel.
Unfortunately for H.P. Bulmer, it wasn’t long before the company again changed hands. Coming out on the losing end of a legal dispute with the creators of Babycham sparkling perry over a competing product, they were forced to sell Bulmers Clonmel during the 1960s. Having become part of the C&C Group – a soft drinks and cider company then jointly owned by Guinness and Allied Breweries – production of Irish Bulmers was moved five years later to a modern complex at Annerville, outside Clonmel.
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A lovely little Bulmers moment here with its brightly coloured,ubiquitous Woodpecker ornament ( made from ceramic) Origins :Co Tipperary Dimensions: 20cm x 10cm x 10cmWhile the brand of cider produced locally in County Tipperary may be known as Bulmers to the people of the Irish republic, it is referred to as Magners everywhere in the world. Established in 1935 by a local from the town of Clonmel named William Magner, the cider factory there was later bought out by cider-makers H. P. Bulmer in 1946 After buying an orchard in County Tipperary, William Magner began to produce his own Irish cider in the mid-1930s. In 1937, he teamed up with the well-established H.P. Bulmer company from England, acquiring the right to produce under the Bulmers name in Ireland, and the brand became more widespread. Following almost ten successful years in partnership, Magner decided to sell his remaining fifty percent stake to his colleagues, seeing the factory become known as Bulmers Ltd Clonmel.
Unfortunately for H.P. Bulmer, it wasn’t long before the company again changed hands. Coming out on the losing end of a legal dispute with the creators of Babycham sparkling perry over a competing product, they were forced to sell Bulmers Clonmel during the 1960s. Having become part of the C&C Group – a soft drinks and cider company then jointly owned by Guinness and Allied Breweries – production of Irish Bulmers was moved five years later to a modern complex at Annerville, outside Clonmel.
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Bridget Breens was a renowned public house in the North Tipperary market town of Roscrea.Bridget had a grocery, wine and spirit store on Rosemary St in the town and bottled her own beers and whiskey. Origins ; Roscrea Co Tipperary. Dimensions : 25cm x 35cm Glazed Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness. The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes. Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”
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Huge Guinness All Ireland Hurling championship unframed advertisement from the first year of sponsorship in 1995. 38cm wide x 150cm long . It was not until 1994 that the GAA decided that the football championship would benefit from bringing on a title sponsor in Bank of Ireland. Although an equivalent offer had been on the table for the hurling championship, Central Council pushed the plate away.Though the name of the potential sponsor wasn’t explicitly made public, everyone knew it was Guinness. More to the point, everyone knew why Central Council wouldn’t bite. As Mulvihill himself noted in his report to Congress, the offer was declined on the basis that “Central Council did not want an alcoholic drinks company associated with a major GAA competition”. As it turned out, Central Council had been deadlocked on the issue and it was the casting vote of then president Peter Quinn that put the kibosh on a deal with Guinness. Mulvihill’s disappointment was far from hidden, since he saw the wider damage caused by turning up the GAA nose at Guinness’s advances. “The unfortunate aspect of the situation,” he wrote, “is that hurling needs support on the promotion of the game much more than football.” Though it took the point of a bayonet to make them go for it, the GAA submitted in the end and on the day after the league final in 1995 , a three-year partnership with Guinness was announced. The deal would be worth £1 million a year, with half going to the sport and half going to the competition in the shape of marketing. That last bit was key. Guinness came up with a marketing campaign that fairly scorched across the general consciousness. Billboards screeched out slogans that feel almost corny at this remove but made a huge impact at the same time . This man can level whole counties in one second flat. This man can reach speeds of 100mph. This man can break hearts at 70 yards Its been Hell for Leather. Of course, all the marketing in the world can only do so much. Without a story to go alongside, the Guinness campaign might be forgotten now – or worse, remembered as an overblown blast of hot air dreamed up in some modish ad agency above in Dublin.Until the Clare hurlers came along and changed everything." Malachy Clerkin Irish Times GAA Correspondent The All Ireland Senior Hurling Championship, known simply as the All-Ireland Championship, is an annual inter-county hurling competition organised by the Gaelic Athletic Association (GAA). It is the highest inter-county hurling competition in Ireland, and has been contested every year except one since 1887. The final, currently held on the third Sunday in August, is the culmination of a series of games played during July and August, with the winning team receiving the Liam MacCarthy Cup. The All-Ireland Championship has always been played on a straight knockout basis whereby once a team loses they are eliminated from the championship. The qualification procedures for the championship have changed several times throughout its history. Currently, qualification is limited to teams competing in the Leinster Championship, the Munster Championship and the two finalists in the Joe McDonagh Cup. Twelve teams currently participate in the All-Ireland Championship, with the most successful teams coming from the provinces of Leinster and Munster. Kilkenny, Cork and Tipperary are considered "the big three" of hurling. They have won 94 championships between them. The title has been won by 13 different teams, 10 of whom have won the title more than once. The all-time record-holders are Kilkenny, who have won the championship on 36 occasions. Tipperary are the current champions. The All-Ireland Senior Hurling Championship final was listed in second place by CNN in its "10 sporting events you have to see live", after the Olympic Games. After covering the 1959 All-Ireland Senior Hurling Championship Final between Kilkenny and Waterford for BBC Television, English commentator Kenneth Wolstenholme was moved to describe hurling as his second favourite sport in the world after his first love, soccer. Alex Ferguson used footage of an All-Ireland Senior Hurling Championship final in an attempt to motivate his players during his time as manager of Premier League soccer outfit Manchester United; the players winced at the standard of physicality and intensity in which the hurlers were engaged. Since 1995 the All Ireland Hurling Championship has been sponsored. The sponsor has usually been able to determine the championship's sponsorship name.
Period Sponsor(s) Name 1887−1994 No main sponsor The All-Ireland Championship 1995−2007 Guinness The Guinness Hurling Championship 2008−2009 RTÉ Sport, Etihad Airways, Guinness The GAA Hurling All-Ireland Championship 2010−2012 Centra, Etihad Airways, Guinness The GAA Hurling All-Ireland Championship 2013−2016 Centra, Etihad Airways, Liberty Insurance The GAA Hurling All-Ireland Championship 2017−2019 Centra, Littlewoods Ireland, Bord Gáis Energy The GAA Hurling All-Ireland Championship -
Fantastic original Sweet Afton Virginia Cigarettes Advertising print with beautiful images of the two holy grails in Irish Sport-The Sam Maguire Cup for the All Ireland Gaelic football Champions and the Liam McCarthy Cup for the All Ireland Hurling Champions.A footballer from Cork and a hurler from Kilkenny are featured in this charming print. Also the winners and shorelines from All Irelands from 1887 to 1963 are included underneath.Acharming addition to any wall space Dimensions: 75cm x 55cm Origins;Aughrim Co Galway UnglazedA 20-pack of Sweet Afton cigarettes with a text warning in both Irish and English stating "Smoking kills".
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Origins : Scarriff Co Clare Dimensions: 32cm x 20cmViewed from a distance of two decades, maybe the most remarkable thing about the hurling summer of 1995 is just how unpromising it was roundly agreed to be at the get-go. The previous year had been airily dismissed as something of a freak – never more freakish than in that harum-scarum end to the All-Ireland final when Offaly overturned Limerick with a quickfire 2-5 in the closing minutes.Put to the pin of their collars, most judges shrugged and presumed the Liam MacCarthy would find his way back around to the blue-bloods in the end – probably to Kilkenny who had just beaten Clare in the National League final, maybe to Tipperary if they got their act together. If there was going to be a yarn, Limerick might provide it. But nobody had an inkling of what was around the corner. Or if they did, they weren’t shouting about it. Nobody was shouting about very much of anything. Hurling was what it was – guarded like the family jewels in certain parts of the land, barely amounting to a rumour in others. Tipp, Kilkenny and Cork had split five of the previous six All-Irelands between them and in a given year, you could just about half-rely on Offaly or Galway to keep them honest. For everyone else, the door looked shut. For all the sweet words and paeans that followed the game around, the championship was reduced each year to four or five games. This was pre-qualifiers, pre-back door of any kind. Galway walked into the All-Ireland semi-final each year and Antrim did the same before providing whoever they met with more or less a bye into the final. The Munster championship had its adherents but they weren’t all just as committed as they let on – when Clare met Cork in Thurles in June 1995, they did so in front of just 14,101 paying guests. The game needed shaking up. If not everyone admitted as much at the time, it didn’t escape the notice of the association’s then general director Liam Mulvihill. In his report to Congress earlier that year, he had scratched an itch that had been bugging him for most of the previous 12 months. The 1994 football championship had been the first to benefit from bringing on a title sponsor in Bank of Ireland and though an equivalent offer had been on the table for the hurling championship, Central Council pushed the plate away. Though the name of the potential sponsor wasn’t explicitly made public, everyone knew it was Guinness. More to the point, everyone knew why Central Council wouldn’t bite. As Mulvihill himself noted in his report to Congress, the offer was declined on the basis that “Central Council did not want an alcoholic drinks company associated with a major GAA competition”. As it turned out, Central Council had been deadlocked on the issue and it was the casting vote of then president Peter Quinn that put the kibosh on a deal with Guinness. Mulvihill’s disappointment was far from hidden, since he saw the wider damage caused by turning up the GAA nose at Guinness’s advances. “The unfortunate aspect of the situation,” he wrote, “is that hurling needs support on the promotion of the game much more than football.” Though it took the point of a bayonet to make them go for it, the GAA submitted in the end and on the day after the league final, a three-year partnership with Guinness was announced. The deal would be worth £1 million a year, with half going to the sport and half going to the competition in the shape of marketing. That last bit was key. Guinness came up with a marketing campaign that fairly scorched across the general consciousness. Billboards screeched out slogans that feel almost corny at this remove but made a huge impact at the same time . This man can level whole counties in one second flat. This man can reach speeds of 100mph. This man can break hearts at 70 yards Of course, all the marketing in the world can only do so much. Without a story to go alongside, the Guinness campaign might be forgotten now – or worse, remembered as an overblown blast of hot air dreamed up in some modish ad agency above in Dublin. Instead, Clare came along and changed everything. In the spring of 1995, Clare were very easy to stereotype. These were the days when the league wrapped around Christmas and in the muck and the cold and the drudgery, Clare had a fierceness to them that took advantage of any opposition that fancied a handy afternoon with the summer well off in the distance. A pain in the neck if you met them on a going day in the league but not to be relied upon on the biggest days. They had a recent, ill-starred record in Munster finals to bear that out. Heavy beatings from Tipp and Limerick in 1993 and ’94 were bad enough on their own; piled on decades of hurt going all the way back to their last title in 1932, they were toxic. On the day before the league final, new manager Ger Loughnane outlined what the coming summer would mean to them. “I’d swap everything for a Munster title. The whole lot. My whole hurling life. These fellas today, they have the chance. They can get out there and realise that this is what it is all about, that this is what you play hurling for. They can build on that and win their Munster title. That means so much to us all. They won’t have to look back and regret.” When Clare promptly lost 2-12 to 0-9 to Kilkenny in that league final, you didn’t have many takers for Loughnane’s assertion that this could be the group to turn everything around. Loughnane had been involved in 12 Munster finals as a player and selector at various levels down the years and he’d lost them all. Big talk was fine and dandy but what was there to believe in? Come the Munster championship, Clare were quietly but firmly dismissed by all and sundry. Cashman’s bookies in Cork priced their championship opener thus: Cork 2/5, Clare 9/4. A bar in Ennis had sent the Clare squad a cheque for £250 so they could have a pre-championship drink together. Anthony Daly took it instead and slapped it down on Clare to win the Munster championship at odds of 7/1. Anyone with half an interest in the game knows the rest. Or at least knows bits and pieces of it. That summer was a blazing one, the hottest for decades, and in the mind’s eye Clare’s summer is a jigsaw of sun-scorched fables and legends. Seanie McMahon and his broken collarbone, playing out the last 15 minutes against Cork at corner-forward. Ollie Baker’s bundled goal to win that game in injury-time. Limerick swept aside in the second half of the Munster final. Bonfires across the county on the Monday night. Galway put to the sword in the All-Ireland semi-final. Offaly just squeezed out in the final. Eamonn Taaffe’s goal, whipped to the net with his only touch of the sliotar all summer. Daly’s 65, Johnny Pilkington’s reply just flicking the post and missing. A first Clare All-Ireland senior title since 1914. It was all just so unlikely. After the Cork game, the cars heading home for Clare were stuck in traffic. A group of Cork teenagers stood at the side of the road as they passed, chanting Tipp, Tipp, Tipp – presuming Clare would meet and be beaten by them next day out. The notion that this was the beginning of a golden era, or that these Claremen were about to popularise the sport as never before, would still have felt ludicrous And yet here they were, All-Ireland champions in a year when hurling caught the wider imagination in a way it rarely had up to that point. The Guinness campaign had made its mark and allied to Clare’s rise, the sport was grabbing people again. Not before time. “The game had gone stale,” wrote Jimmy Barry-Murphy in The Irish Times in the run-up to the final. “This All-Ireland was one that game needed very badly. Interest was waning and this was reflected in the attendances at finals. “There was no comparison to football where the arrival of the Ulster counties as major powers generated enormous interest and a new awareness of the game. Clare have had many setbacks but they have kept battling and are now being rewarded. They have done hurling a great service.” The depth and breadth of that service became more and more apparent as the decade wore on. Attendances at the hurling championship matches ballooned. From an aggregate total of 289,281 in 1994, they rose to 543,335 in 1999. There were plenty of factors, of course – more counties with more hope, more matches with the introduction of the back-door, a growing economy, those Guinness ads. But it was Clare’s summer of 1995 that sparked it all. They weren’t a pebble in a pond that caused a few ripples. They were a boulder that landed from the clear blue sky and left a crater on the landscape. Everything changed after ’95. Not forever, just for a while. But for long enough for the game to stretch itself and grab hold of imaginations outside the usual places of worship. On the Monday night they brought Liam MacCarthy home, one of the towns that got a good rattle was Newmarket-On-Fergus. In the bedlam, the home club put up a stage and stuck any living Newmarket man who ever put on a Clare jersey up there as the backdrop while Daly and Loughnane grabbed the mic out front. One unusual face cloistered at the back of the stage was then Wexford manager Liam Griffin. Of the multitude of stories excavated by Denis Walsh for his towering book Hurling: The Revolution Years, maybe that night in Newmarket captured the giddiness of the time the best. Griffin’s father was from Clare and he’d lived there for a time in his early 20s, long enough to play club hurling and get called up to the Clare under-21s. Thus were his bona fides established for an appearance – however reluctant – up on-stage. Griffin had been in charge of Wexford for a year at that point and their summer had ended with a limp exit against Offaly away back in June. By the skin of his teeth, Griffin had survived an attempted county board putsch in the meantime and was almost certainly the only man alive who thought that the riches showering down upon Clare heads could be Wexford’s 12 months later. “Clare came and I thought, ‘This is fantastic,’” Griffin told Walsh. “I thought, ‘Jesus, the team I have are as good as these,’ and I went through them man for man. There’s no way we’re not as good as these guys. Then Clare won the All-Ireland and I went straight to Clare the following morning because I wanted to see the homecoming and now I understand why. I wanted to drive it into my own psyche.” As the speeches finished and the stage began to clear, Loughnane turned and caught Griffin’s eye. “It could be you next year,” he said. Whether he meant it or not, Griffin’s mind was made up already. He drove home convinced that Wexford could reach out and grab some of that for themselves. The next day he rang around and organised training, 51-and-a-half weeks shy of the 1996 All-Ireland final. In a world of endless trees and branches and roots, it’s obviously simplistic to say that Clare’s All-Ireland begat Wexford’s which begat all the rest of it. But what is inarguable is this – in that sun-drenched summer of 1995, everything felt possible.he 1995 Munster Senior Hurling Championship Final was a hurling match played on 9 July 1995 at Semple Stadium, Thurles, County Tipperary. It was contested by Clare and Limerick. Clare claimed their first Munster Championship since 1932 and fourth ever after beating Limerick on a scoreline of 1-17 to 0-11. Clare were leading the game by 1-5 to 0-7 at half time. With the scores at 0-5 to 0-3 in Clare's favour in the first half, Davy Fitzgerald scored from a penalty five minutes before the break, crashing the ball high into the net at the town end before sprinting back to his goal-line. In 2005 this penalty goal came fifth in the Top 20 GAA Moments poll by the Irish public. Clare were captained by Anthony Daly and managed by Ger Loughnane in his first year. Clare had defeated Cork in the semi-final by 2-13 to 3-09 to reach the final, while Limerick had defeated Tipperary by 0-16 to 0-15 in their semi-final. The match was screened live by RTÉ as part of The Sunday Game programme with commentary by Ger Canning and analysis by Éamonn Cregan.July 9 Final
Clare 1-17 – 0-11 Limerick J. O'Connor (0-6), P. J. Connell (0-4), D. FitzGerald (1-0), C. Clancy (0-2), S. McMahon (0-1), F. Tuohy (0-1), F. Hegarty (0-1), S. McNamara (0-1), G. O'Loughlin (0-1). Report G. Kirby (0-6), M. Galligan (0-3), P. Heffernan (0-1), F. Carroll (0-1). Referee: J. McDonnell (Tipperary) -
48cm x 59cm Bruff Co Limerick 1973 All-Ireland Senior Hurling Championship Final was the 86th All-Ireland Final and the culmination of the 1973 All-Ireland Senior Hurling Championship, an inter-county hurling tournament for the top teams in Ireland. The match was held at Croke Park, Dublin, on 2 September 1973, between Limerick and Kilkenny. The Leinster champions lost to their Munster opponents on a score line of 1-21 to 1-14.
Background
This was Kilkenny's third consecutive appearance in an All-Ireland final. After losing to Tipperary in 1971, 'the Cats' defeated Cork to take their eighteenth championship title in 1972. Limerick, having won the Munster title for the first time since 1955, were lining out in a first All-Ireland final since 1940 when they claimed their sixth championship crown. The two teams last met in a major game in the semi-final of the 1971-1972 National Hurling League. Limerick were the winners on that occasion with a score line of 3-13 to 2-13. Both teams last met in the championship in the 1940 All-Ireland final when Limerick won. The 1973 All-Ireland final was the sixth championship clash between the two. Limerick had three victories - the All-Ireland finals of 1897, 1936 and 1940 - while Kilkenny defeated Limerick in the finals of 1933 and 1935.All-Ireland final
Overview
Sunday 2 September was the date of the 1973 All-Ireland senior hurling final at Croke Park. Limerick were playing at the famous stadium for the first time in eighteen years, while for Kilkenny Croke Park was regarded as a home away from home due to the frequency of their visits. Limerick undoubtedly started the game as rank outsiders against a Kilkenny team regarded as one of the greatest of all-time; however, ‘the Cats’ suffered an amazing streak of bad luck. Between the Leinster and All-Ireland deciders Kilkenny lost many of their key players for one reason or another. Éamonn Morrissey was forced to emigrate to Australia, Jim Treacy was ruled out due to injury, Kieran Purcell couldn’t play because of appendicitis and star forward Eddie Keher couldn’t play because of a broken collar bone. Limerick saw their chance and made a masterful selectorial decision. With Keher and Purcell sidelined Pat Delaney would take up the mantle as Kilkenny’s chief scorer. Delaney was an exceptional half-forward who was far too quick for most defenders. Instead of using a defender to mark him the Limerick selectors moved Éamonn Cregan from the forwards back to centre-back where he was charged with the task of nullifying the Kilkenny marksman. Limerick also had serious losses that day. Mickey Graham, who broke his leg in the National League Final that year, was thus a spectator. Jim O'Donnell, was also injured and was man of the match in the first round v Clare that year and Mick O'Loughlin who would have been their first choice corner back, but could not commit himself to the cause that year were also out. Leonard Enright, who would subsequently win 3 All Stars in his early thirties was engaged in other sports in '73 and thus also unavailable. The weather on the day of the final was wet, with heavy showers falling before and during the match. Because of this the pitch was extremely slippery while the sliotar was also difficult to control.Match report
At 3:15pm Mick Slattery of Clare threw in the sliotar and the game was on. The opening forty minutes saw Kilkenny set the standard. Pat Delaney, in spite of Éamonn Cregan doing an excellent man-marking job, scored the opening goal of the game to give Kilkenny the lead. Twice Limerick fell behind in the opening half and twice they fought back. At one stage they trailed by 1-5 to 0-3, however, they held Kilkenny scoreless for two nine-minute spells in the first-half. At the short whistle Limerick were very much on top and left the pitch leading by 0-12 to 1-7. Five minutes after the restart Kilkenny levelled the scores courtesy of points by Claus Dunne and Liam ‘Chunky’ O’Brien. A minute later ‘the Cats’ went a point ahead when Limerick ‘keeper Séamus Horgan brought off a remarkable save from a palmed shot by Mick Crotty. Although the attempt on goal was blocked, the sliotar flew over the bar for a Kilkenny point. Shortly afterwards Richie Bennis had the sides level when he converted a free from forty yards out. A minute later Limerick secured the match-winning score. A puck-out from Kilkenny ‘keeper Noel Skehan was quickly sent back in his direction by Liam O'Donoghue. Skehan saved the shot but Mossie Dowling and Ned Rea were waiting for the rebound. Dowling became the Limerick hero as he turned the sliotar past Skehan and into the net. Although the match was far from over this was the vital score that gave Limerick the title. The entire second-half saw Limerick show their supremacy. Kilkenny were held scoreless for twenty-three minutes during the second-half while Limerick went on a point-scoring spree for the final quarter. Midfield marshal Richie Bennis finished the game with ten points to his name as Limerick claimed their seventh All-Ireland crown with a 1-21 to 1-14 victory.Match details
1973-09-02 15:15 FinalLimerick 1-21 – 1-14 Kilkenny R. Bennis (0-10), M. Dowling (1-1), É. Grimes (0-4), F. Nolan (0-2), N. Rea (0-2), B. Hartigan (0-1), J. McKenna (0-1). C. Dunne (0-7), P. Delaney (1-1), M. Crotty (0-3), L. O'Brien (0-2), M. Brennan(0-1). -
Pre game team photo of the 1981 All Ireland Hurling Champions-Offaly 48cm x 59cm Birr Co Offaly 1981 All-Ireland Senior Hurling Championship Final was the 94th All-Ireland Final and the culmination of the 1981 All-Ireland Senior Hurling Championship, an inter-county hurling tournament for the top teams in Ireland. The match was held at Croke Park, Dublin, on 6 September 1981, between Galway and Offaly. The reigning champions lost to their Leinster opponents, who won their first ever senior hurling title, on a score line of 2-12 to 0-15. Johnny Flaherty scored a handpassed goal in this game; this was before the handpassed goal was ruled out of the game as hurling's technical standards improved.
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48cm x 59cm Pre Match Team photo of the 1972 All Ireland hurling champions -KilkennyBrian Cody captained his county’s minor side to victory over Cork and later that afternoon those counties produced a classic encounter which ended in a spectacular victory for a Kilkenny team captained by goalkeeper Noel Skehan. Cork were firm favourites after hammering Clare in the Munster final (6-18 to 2-8), while Kilkenny had been taken to a replay by Wexford in the Leinster decider. The game was a thrilling contest. Cork dominated the early exchanges and went eight points clear after a long-range score from wing-back Con Roche in the 17th minute of the second half. Remarkably the Rebels didn’t score again. Kilkenny took control with Pat Henderson a key figure at centre-back and Eddie Keher cutting loose up front. They were level after Frank Cummins goal and went onto win by eight points. Scorers for Kilkenny: E Keher (2-9, 1-7 frees); L O’Brien (0-5, three frees); P Delaney (0-3); F Cummins (1-0); K Purcell (0-2); M Crotty (0-2); P Henderson (0-1, free); M Murphy (0-1); J Kinsella (0-1). Scorers for Cork: R Cummins (2-3); M Malone (2-1); C McCarthy (0-4, three frees); S O’Leary (1-1); C Roche (0-2, one free). KILKENNY: N Skehan (c); F Larkin, P Dillon, J Treacy; P Lawlor, P Henderson, E Morrissey; F Cummins, L O’Brien; M Crotty, P Delaney, J Kinsella; E Byrne, K Purcell, E Keher.Subs: M Murphy for Byrne (ht); M Coogan for Larkin (injured, 49); P Moran for Kinsella (75).CORK: P Barry; A Maher, P McDonnell, B Murphy; F Norberg (c), S Looney, C Roche; D Coughlan, J McCarthy; G McCarthy, M Malone, P Hegarty; C McCarthy, R Cummins, S O’Leary Subs: T O’Brien for Norberg (36); D Collins for Hegarty (68); J Rothwell for G McCarthy (76). Referee: Mick Spain (Offaly).