The Whiskey Emporium - The Irish Pub Emporium

Cork Distilleries Whisky Ltd Vintage Advert

€150.00

Classic Cork Distilleries Whisky Ltd advert Origins: Bandon Co Cork Dimensions : 44cm x 53cm

Introduced 1879, renamed as Paddy in 1912

Paddy is a brand of blended Irish whiskey produced by Irish Distillers, at the Midleton distillery in County Cork, on behalf of Sazerac, a privately held American company. Irish distillers owned the brand until its sale to Sazerac in 2016. As of 2016, Paddy is the fourth largest selling Irish whiskey in the WorldHistory The Cork Distilleries Company was founded in 1867 to merge four existing distilleries in Cork city (the North Mall, the Green, Watercourse Road, and Daly's) under the control of one group.A fifth distillery, the Midleton distillery, joined the group soon after in 1868. In 1882, the company hired a young Corkman called Paddy Flaherty as a salesman. Flaherty travelled the pubs of Cork marketing the company's unwieldy named "Cork Distilleries Company Old Irish Whiskey".His sales techniques (which including free rounds of drinks for customers) were so good, that when publicans ran low on stock they would write the distillery to reorder cases of "Paddy Flaherty's whiskey". In 1912, with his name having become synonymous with the whiskey, the distillery officially renamed the whiskey Paddy Irish Whiskey in his honour. In 1920s and 1930s in Ireland, whiskey was sold in casks from the distillery to wholesalers, who would in turn sell it on to publicans.To prevent fluctuations in quality due to middlemen diluting their casks, Cork Distilleries Company decided to bottle their own whiskey known as Paddy, becoming one of the first to do so. In 1988, following an unsolicited takeover offer by Grand Metropolitan, Irish Distillers approached Pernod Ricard and subsequently became a subsidiary of the French drinks conglomerate, following a friendly takeover bid. In 2016, Pernod Ricard sold the Paddy brand to Sazerac, a privately held American firm for an undisclosed fee. Pernod Ricard stated that the sale was in order "simplify" their portfolio, and allow for more targeted investment in their other Irish whiskey brands, such as Jameson and Powers. At the time of the sale, Paddy was the fourth largest selling Irish whiskey brand in the world, with sales of 200,000 9-litre cases per annum, across 28 countries worldwide. Paddy whiskey is distilled three times and matured in oak casks for up to seven years.Compared with other Irish whiskeys, Paddy has a comparatively low pot still content and a high malt content in its blend. Jim Murray, author of the Whiskey bible, has rated Paddy as "one of the softest of all Ireland's whiskeys".

Origin:Co Tipperary Dimensions :25cm x 30cm

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Beautiful Raymond Campbell Jameson & Powers Whiskey Print

€140.00

Beautifully atmospheric Raymond Campbell still life print depicting a familiar scene of an Irish Bar shelf or kitchen dresser.You can almost reach out and touch the bottles of Powers & Jameson Whiskey plus assorted items such as an old hurling sliotar,a sea shell, postcards etc Origins :Bray Co Wicklow. Dimensions : 68cm x 55cm. Unglazed Raymond Campbell has long been known as one of the modern masters of still life oil paintings. Instantly recognisable, his artwork is often characterised by arrangements of dusty vintage wine bottles, glasses and selections of fruit and cheeses. What isn’t so known about Raymond is how he began his working life as a refuse collector and laying carpets. Indeed it was the former which allowed him to salvage many of the vintage bottles which he uses for his subject matter to this day. Born in 1956 in Surrey, Raymond Campbell is now considered by many as the United Kingdom’s pre-eminent still life artist. His works “Second Home”, “The Gamble” and “The Lost Shoe” are among pieces which have been exhibited at The Summer Exhibition at The Royal Academy, London. He has had many sell-out one man exhibitions and has also exhibited several times at The Mall Galleries, London and numerous other galleries worldwide. His work can be found in many international private collections, particularly in the USA, Australia and across Europe.

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Teachers Scotch Whiskey Enamel Advert

€80.00

Teachers Scotch Whiskey Retro advert fashioned from the blood, sweat,tears and spillage of a well used Irish Bar Tray & enamel advertising signs.Using high quality reprographics we have brought every scratch,dent and mark back to life in the shape of this unique series of prints. Dimensions :35cm x 48cm Glazed The Teacher's Highland Cream brand was first registered in 1884. (The label on the bottles says "est. 1830", reflecting an earlier date when the founding family entered the whisky business, before the brand name was created.) Teacher's states that it uses "fully smoked peat single malt whisky from The Ardmore distillery as its fingerprint whisky" along with about 30 other single malt whiskies.^[1] Most of the output of the Ardmore distillery is used to produce the Teacher's brand. In 1830, William Teacher took advantage of the new "Excise Act" and began selling whisky. From 1832 he was selling it from his wife's grocery shop in Glasgow. By 1856, with help from his sons, he was granted a licence for consumption and opened his own dram shop. He died in 1876, leaving his two sons William Jr and Adam in charge of the company, known as William Teacher & Sons Ltd. They moved the business to St. Enoch Square, where it remained until 1991. The company opened its Ardmore distillery in 1898, ensuring a guaranteed supply of Scotch for its Teacher's Highland Cream blend. The brand entered the US market after the end of Prohibition in the United States; the first shipment of Teacher's was sent on the Cunard steamer Scythia. Teacher & Sons acquired the Glendronach distillery in 1960 and built a modern blending and bottling plant in Glasgow in 1962. In 1976, Teacher & Sons was bought by Allied Breweries, which became part of Allied Lyons in 1978 and then Allied Domecq in 1994. The Glendronach distillery was shut down in 1996 and was later sold off to Chivas Brothers after being reopened in 2002. In 2005, Allied Domecq was taken over by Pernod Ricard. Beam Inc. acquired Ardmore and the Teacher's brand, along with Laphroaig distillery on Islay. In 2014, Beam was purchased by Suntory to form Beam Suntory. Dimensions : 49cm x 35cm Glazed

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Locke’s Old Irish Whiskey Ephemera & Memorabilia Print (Now Kilbeggan Whiskey)

€250.00
Fantastic display of Locke's Old Irish Whiskey Ephemera & Memorabilia including whiskey bottle labels, cheques,history of the distillery ,etc. Origins: Kilbeggan Co Westmeath Dimensions:70cm x 60cm Unglazed The Kilbeggan Distillery (formerly Brusna Distillery and Locke's Distillery) is an Irish whiskey distillery situated on the River Brosna in Kilbeggan, County Westmeath, Ireland. It is owned by Beam Suntory. A small pot still distillery, the licence to distil dates to 1757, a copy of which can be seen in the distillery. Similar to many Irish distilleries, Kilbeggan endured financial difficulties during the early 20th century, and ceased operations in 1957. However, the distillery was later refurbished, with distilling recommencing on-site in 2007. Noted devotees of the distillery's whiskeys include British Prime Minister Sir Winston Churchill, and Myles na gCopaleen, the Irish playwright.
Early years
The distillery was founded in 1757 by Matthew MacManus, who may have distilled elsewhere before founding Kilbeggan.Although information about the early years of the distillery is scarce, documentation suggests that in its early years the distillery operated with a 232 gallon still, and an annual output of 1,500 gallons. By the early 19th century, the distillery was being run by a John and William Codd. In 1841, the distillery was put up for sale following the dissolution of the partnership between its then owners, William Codd and William Cuffee.The distillery at the time consisted of a brew house, still house with three pot stills (wash still: 8,000 gallons; low wine still, no. 1; 2,000 gallons; low wine still, no. 2: 1,500 gallons), run-room with five receivers, malt house, corn stores capable of storing 5,000 barrels, and oat-meal mills. Also listed in the sale were 400 tonnes of coal, and 10,000 boxes of turf - the latter reflecting the immense quantities of turf consumed at the distillery, so much so, that it was reported to have kept hundreds of poor people profitably employed in cutting, rearing, and drawing it to the town throughout the year.
Locke's Distillery
In 1843, the distillery was taken over by John Locke, under whose stewardship the distillery flourished. Locke treated his staff well, and was held in high regard by both his workers and the people of the town. Informal records show that under Locke the distillery provided cottages for its employees, either for rent or purchase through a form of in-house mortgage scheme. In addition, all staff received a wagon load of coal at the start of each winter, the cost of which was deducted from salaries retrospectively on a weekly basis. Testimony of the respect with which he was held is offered by an incident in 1866. Following an accident on-site which had rendered a critical piece of equipment, the steam boiler, inoperable, the distillery had come to a standstill. With Locke unable to afford or obtain a loan to fund a replacement, the future of distillery lay in doubt.However, in a gesture of solidarity, the people of Kilbeggan came together and purchased a replacement boiler, which they presented to John Locke, along with the following public letter of appreciation, which was printed in several local newspapers at the time:
An Address from the People of Kilbeggan to John Locke, Esq. Dear Sir - Permit us, your fellow townsmen, to assure of our deep and cordial sympathy in your loss and disappointment from the accident which occurred recently in your Distillery. Sincerely as we regret the accident, happily unattended with loss of life, we cannot but rejoice at the long-wished-for opportunity it affords us of testifying to you the high appreciation in which we hold you for your public and private worth. We are well aware that the restrictions imposed by recent legislation on that particular branch of Irish industry, with which you have been so long identified, have been attended with disastrous results to the trade, as is manifest in the long list of Distilleries now almost in ruins, and which were a few years ago centres of busy industry, affording remunerative employment to thousands of hands; and we are convinced the Kilbeggan Distillery would have long since swelled the dismal catalogue had it fallen into less energetic and enterprising hands. In such an event we would be compelled to witness the disheartening scene of a large number of our working population without employment during that period of the year when employment Is scarcest, and at the same time most essential to the poor. Independent then of what we owe you, on purely personal grounds, we feel we owe you a deep debt of gratitude for maintaining in our midst a manufacture which affords such extensive employment to our poor, and exercises so favourable an influence on the prosperity of the town. In conclusion, dear Sir, we beg your acceptance of a new steam boiler to replace the injured one, as testimony, inadequate though it is, of our unfeigned respect and esteems for you ; and we beg to present it with the ardent wish and earnest hope that, for many long years to come, it may contribute to enhance still more the deservedly high and increasing reputation of the Kilbeggan Distillery.
In a public response to mark the gift, also published in several newspapers, Locke thanked the people of Kilbeggan for their generosity, stating "...I feel this to be the proudest day of my life...". A plaque commemorating the event hangs in the distillery's restaurant today. In 1878, a fire broke out in the "can dip" (sampling) room of the distillery, and spread rapidly. Although, the fire was extinguished within an hour, it destroying a considerable portion of the front of the distillery and caused £400 worth of damage. Hundreds of gallons of new whiskey were also consumed in the blaze - however, the distillery is said to have been saved from further physical and financial ruin through the quick reaction of townsfolk who broke down the doors of the warehouses, and helped roll thousands of casks of ageing spirit down the street to safety. In 1887, the distillery was visited by Alfred Barnard, a British writer, as research for his book, "the Whiskey Distilleries of the United Kingdom". By then, the much enlarged distillery was being managed by John's sons, John Edward and James Harvey, who told Barnard that the distillery's output had more than doubled during the preceding ten years, and that they intended to install electric lighting.Barnard noted that the distillery, which he referred to as the "Brusna Distillery", named for the nearby river, was said to be the oldest in Ireland. According to Barnard, the distillery covered 5 acres, and employed a staff of about 70 men, with the aged and sick pensioned-off or assisted. At the time of his visit, the distillery was producing 157,200 proof gallons per annum, though it had the capacity to produce 200,000. The whiskey, which was sold primarily in Dublin, England, and "the Colonies", was "old pot still", produced using four pot stills (two wash stills: 10,320 / 8,436 gallons; and two spirit stills: 6,170 / 6,080 gallons), which had been installed by Millar and Company, Dublin. Barnard remarked that at the time of his visit over 2,000 casks of spirit were ageing in the distillery's bonded warehouses. In 1893, the distillery ceased to be privately held, and was converted a limited stock company, trading as John Locke & Co., Ltd., with nominal capital of £40,000.
Decline and Closure
In the early part of the 20th century, Kilbeggan, like many Irish whiskey distilleries at the time, entered a period of decline. This was due to the combined effects of loss and hampering of market access - due to prohibition in the United States, the trade war with the British Empire, shipping difficulties during the world wars, and Irish Government export quotas; as well as competition from blended Scotch, and disruption to production during the Irish war of Independence. As a result, Kilbeggan was forced to cease production of new spirit for 7 years between 1924 and 1931, decimating the company's cash flow and finances.Most of the staff at the distillery were let go, and the distillery slowly sold off its stocks of aged whiskey. Distilling resumed in 1931, following the end of prohibition in the United States, and for a time the distillery's finances improved - with a loss of £83 in 1931, converted to a modest profit of £6,700 in 1939. In the 1920s, both of John sons passed away, John in 1920, and James in 1927, and ownership of the distillery passed to Locke's granddaughters, Mary Evelyn and Florence Emily.However, by then the distillery was in need to repair, with the turbulent economic conditions of the early 20th century having meant that no investment had been made in new plant since the 1890s. In 1947, the Lockes decided to put the distillery was put up for sale as a going concern. Although run down, the distillery had valuable stocks of mature whiskey, a valuable commodity in post-war Europe.An offer of £305,000 was received from a Swiss investor fronted by an Englishman, going by the name of Horace Smith.Their unstated interest, was not the business itself, but the 60,000 gallons of whiskey stocks, which they hoped to sell on the black market in England at £11 a gallon - thus, more than doubling their investment overnight. However, when they failed to come up with the deposit, the duo were arrested and promptly interrogated by Irish police. The Englishman, it turned out, was an impostor named Maximoe, who was wanted by Scotland Yard.^]The Irish authorities placed Maximoe on a ferry back to England for extradition, but he jumped overboard and escaped with the help of unknown accomplices. An Irish opposition politician, Oliver J. Flanagan, subsequently alleged under parliamentary privilege that members of the governing Fianna Fáil political party were linked to the deal, accusing then Irish Taoiseach Éamon de Valera and his son of having accepted gold watches from the Swiss businessman. A tribunal of inquiry discounted the allegations but the damage contributed to Fianna Fáil's defeat in the 1948 election. In addition, as the scandal remained headline news in Ireland for several months, it discouraged interest from other investors in the distillery. Thus with no buyer found, operations continued at the distillery, with production averaging between 120,000 - 150,000 proof gallons per annum, and consumption running at between 15,000 - 20,000 barrels of barrel.In addition, although heavily indebted, investments were made in new plant and equipment. However, the death knell for the distillery came in April 1952, when the Irish Government introduced a 28% hike in the excise duties on spirits, causing a drastic decline in domestic whiskey sales. By November 1953, the distillery could not afford to pay the duty to release whiskey ordered for Christmas from bond, and production was forced to come to a halt. Although distilling had stopped, the firm struggled on until 27 November 1958, when a debenture issued in 1953 fell due, which the distillery could not afford to pay, forcing the bank to call in the receivers. Thus, bringing to an end 201 years of distilling in the town. In 1962, the distillery was purchased for £10,000 by Karl Heinz Moller, a German businessman, who owned a motor distribution company in Hamburg.Moller made a substantial profit on the deal, by selling off the whiskey stocks (about 100,000 gallons - worth tens of thousands of pounds alone) and a rare Mercedes Benz owned by the distillery. Much to the dismay of locals, Moller proceeded to convert the distillery into a pigsty, smashing thousands of Locke earthenware crocks (which would be worth a substantial amount at auction today) to create a hard-core base for the concrete floor. In 1969, the distillery was sold to Powerscreen, a firm which sold Volvo loading shovels, and in the early 1970s, the stills and worms were removed and sold for scrap.
Distillery reopens
In 1982, almost thirty years after the distillery ceased operations, the Kilbeggan Preservation and Development Association was formed by locals in the town. Using funds raised locally, the Association restored the Distillery, and reopened it to the public as a whiskey distillery museum. Then, in 1987, the newly opened Cooley Distillery acquired the assets of Kilbeggan distillery, allowing Cooley to relaunch whiskeys under the Kilbeggan and Locke's Whiskey brands. Cooley later also took over the running of the museum, and began the process of re-establishing a working distillery on-site. Cooley were aided in the process by the fact that since the distillery's closure, each subsequent owner had faithfully paid the £5 annual fee to maintain the distilling licence. In 2007, the 250th anniversary of the distillery's founding, distillation recommenced at Kilbeggan. The official firing of the pot stills was witnessed by direct descendants of the three families, the McManuses, the Codds, and the Lockes, who had run the distillery during its 200 year distilling history. In a fitting nod to the long history of distilling at Kilbeggan, one of the two pot stills installed in the refurbished distillery was a 180-year old pot still, which had originally been installed at the Old Tullamore Distillery in the early 1800s.^] It is the oldest working pot still producing whiskey in the world today. In 2010, with the installation of a mash tun and fermentation vats, Kilbeggan became a fully operational distillery once again.
Present day

Bottle of "Kilbeggan Finest Irish whiskey"

Today the distillery is known as Kilbeggan Distillery, and includes a restaurant, The Pantry Restaurant, and a 19th-century waterwheel that has been restored to working condition. The distillery can also be powered by a steam engine, which is in working condition but rarely used. It was installed to allow the distillery to continue operating in times of low water on the river. Prior to the recommencement of operations of Kilbeggan, the three brands associated with the distillery—Kilbeggan, Locke's Blend and Locke's Malt were produced at the Cooley Distillery in County Louth, before being transported to Kilbeggan, where they were to stored in a 200 year old granite warehouse. However, following recommencement of operations at Kilbeggan, new whiskey produced on-site has been sufficiently mature for market since around 2014. Since reopening, the distillery has launched a Kilbeggan Small Batch Rye, the first whiskey to be 100% distilled and matured on-site since the restoration was completed. Double-distilled, the whiskey is produced from a mash of malt, barley, and about 30% rye, said to reflect the traditional practice of using rye, which was common at 19th century Irish distilleries, but has since virtually died out. In late 2009, the distillery released small '3-pack' samples of its still-developing "new make spirit" at 1 month, 1 year, and 2 years of age (in Ireland, the spirit must be aged a minimum of three years before it can legally be called "whiskey"). The distillery's visitor centre was among the nominations in Whisky Magazine's Icons of Whisky visitor attraction category in 2008.
Gallery

Machinery at the distillery

Historic view distillery buildings

Distillery buildings with roof sign

View of the distillery from the 1900s
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John Jameson & Son Dublin Whiskey Ten Years Old Label (J & J O’Byrne Limerick)

€70.00

Enlarged,framed John Jameson & Son Label from J & J O'Byrne's in Sexton Street in Limerick City. Dimensions : 20cm x 25cm John Jameson was originally a lawyer from Alloa in Scotland before he founded his eponymous distillery in Dublin in 1780.Prevoius to this he had made the wise move of marrying Margaret Haig (1753–1815) in 1768,one of the simple reasons being Margaret was the eldest daughter of John Haig, the famous whisky distiller in Scotland. John and Margaret had eight sons and eight daughters, a family of 16 children. Portraits of the couple by Sir Henry Raeburn are on display in the National Gallery of Ireland. John Jameson joined the Convivial Lodge No. 202, of the Dublin Freemasons on the 24^th June 1774 and in 1780, Irish whiskey distillation began at Bow Street. In 1805, he was joined by his son John Jameson II who took over the family business that year and for the next 41 years, John Jameson II built up the business before handing over to his son John Jameson the 3^rd in 1851. In 1901, the Company was formally incorporated as John Jameson and Son Ltd. Four of John Jameson’s sons followed his footsteps in distilling in Ireland, John Jameson II (1773 – 1851) at Bow Street, William and James Jameson at Marrowbone Lane in Dublin (where they partnered their Stein relations, calling their business Jameson and Stein, before settling on William Jameson & Co.). The fourth of Jameson's sons, Andrew, who had a small distillery at Enniscorthy, Co. Wexford, was the grandfather of Guglielmo Marconi, inventor of wireless telegraphy. Marconi’s mother was Annie Jameson, Andrew’s daughter. John Jameson’s eldest son, Robert took over his father’s legal business in Alloa. The Jamesons became the most important distilling family in Ireland, despite rivalry between the Bow Street and Marrowbone Lane distilleries. By the turn of the 19th century, it was the second largest producer in Ireland and one of the largest in the world, producing 1,000,000 gallons annually. Dublin at the time was the centre of world whiskey production. It was the second most popular spirit in the world after rum and internationally Jameson had by 1805 become the world's number one whiskey. Today, Jameson is the world's third largest single-distillery whiskey. Historical events, for a time, set the company back. The temperance movement in Ireland had an enormous impact domestically but the two key events that affected Jameson were the Irish War of Independence and subsequent trade war with the British which denied Jameson the export markets of the Commonwealth, and shortly thereafter, the introduction of prohibition in the United States. While Scottish brands could easily slip across the Canada–US border, Jameson was excluded from its biggest market for many years.

Historical pot still at the Jameson distillery in Cork

The introduction of column stills by the Scottish blenders in the mid-19th-century enabled increased production that the Irish, still making labour-intensive single pot still whiskey, could not compete with. There was a legal enquiry somewhere in 1908 to deal with the trade definition of whiskey. The Scottish producers won within some jurisdictions, and blends became recognised in the law of that jurisdiction as whiskey. The Irish in general, and Jameson in particular, continued with the traditional pot still production process for many years.In 1966 John Jameson merged with Cork Distillers and John Powers to form the Irish Distillers Group. In 1976, the Dublin whiskey distilleries of Jameson in Bow Street and in John's Lane were closed following the opening of a New Midleton Distillery by Irish Distillers outside Cork. The Midleton Distillery now produces much of the Irish whiskey sold in Ireland under the Jameson, Midleton, Powers, Redbreast, Spot and Paddy labels. The new facility adjoins the Old Midleton Distillery, the original home of the Paddy label, which is now home to the Jameson Experience Visitor Centre and the Irish Whiskey Academy. The Jameson brand was acquired by the French drinks conglomerate Pernod Ricard in 1988, when it bought Irish Distillers. The old Jameson Distillery in Bow Street near Smithfield in Dublin now serves as a museum which offers tours and tastings. The distillery, which is historical in nature and no longer produces whiskey on site, went through a $12.6 million renovation that was concluded in March 2016, and is now a focal part of Ireland's strategy to raise the number of whiskey tourists, which stood at 600,000 in 2017.Bow Street also now has a fully functioning Maturation Warehouse within its walls since the 2016 renovation. It is here that Jameson 18 Bow Street is finished before being bottled at Cask Strength. In 2008, The Local, an Irish pub in Minneapolis, sold 671 cases of Jameson (22 bottles a day),making it the largest server of Jameson's in the world – a title it maintained for four consecutive years.

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D.W.D Finest Whisky in the World Sold Here Advert (Dublin Whisky Distillery Co)

€250.00

Vintage D.W.D advertising print. Origins :Dublin Dimensions : 56cm x 44cm
History of the DWD Whiskey Distillery

The Dublin Whiskey Distillery Co Rebirth & Redemption
Ireland’s history of whiskey distilling runs long and deep. The word ‘whiskey’ comes from the Gaelic, “uisce beatha”, meaning “water of life”, and Irish whiskey is one of the earliest known distilled beverages in the world, believed to have originated when Irish monks brought the technique of distilling perfumes back to Ireland around 1000 AD. Ever resourceful, the Irish modified this craft to create the wonderful spirit that endures to this day. But Irish whiskey’s most recent past reveals an extraordinary tale of subterfuge and intrigue that belies this golden spirit. The mercurial craft of whiskey making has lost none of its ethereal mystique and remains indelibly woven with what it means to be Irish. It has oiled a rich and eclectic culture that has reached far beyond our island shores. Yet the ‘light music’ appreciated by Joyce hides a dramatic tale of endurance and fortitude that has demanded so much from its leading protagonists. Neither war, nor famine or draconian law, be it home-grown or foreign made, or the shifting sands of empires and nations, or the shallow trends of libatious fashion could halt this most resolute and enduring spirit.

The founder and Master Distiller of the Dublin Whiskey Distillery Company
John Brannick, founder and master distiller of the Dublin Whiskey Distillery Company, was born into a renowned family of Irish whiskey-makers. His father Patrick and his uncles were all established distillers with Sir John Power of “Powers Irish Whiskey” fame, and in time both John and his younger brother Patrick Jr would follow in their father’s footsteps. Like all the great Irish distillers of the 19th century, the Brannick family used traditional “Pot Still” distillation, the simplest and oldest form of distillation, the principles of which have remained unchanged to this day. First, a whiskey “mash” comprised of water and grain is prepared. Yeast is added, causing fermentation, which creates alcohol in a solution known as “distiller’s beer” or “wash”. The “wash” is placed into a round bottomed copper kettle or “Pot Still” and heated to a temperature above the boiling point of alcohol but below that of water. The alcohol evaporates, leaving the water behind, and the vapour rises into a tube where it cools and condenses back into spirit. However, not all spirit is created equal. The early evaporations and the last evaporations, known as “heads” and “tails,” contain impurities, so it is the “heart” or mid part of the distillation process that the distiller seeks. The essence of distillation is timing, knowing when to “cut” between the head, heart and tail and retain only the best spirit. It was this time-honoured process that the young John Brannick learned from his father and uncles, a method to which he faithfully adhered and a skill which he perfected throughout his life. 1845 was a significant year for John Brannick when, at the age of 15, he began his formal apprenticeship at the John’s Lane Distillery. The Powers Distillery was one of the great distilleries of Dublin and young John’s experiences there instilled in him a lifelong passion for the fine art of whiskey-making. At the time, Ireland was an impoverished country with little or no industry. Distilleries constituted a rare exception and they, their owners and employees enjoyed significant status in their communities.
The young John Brannick soon demonstrated a natural flair for the craft of whiskey-making. These early years, working within the hallowed halls of the John’s Lane Distillery, laid the foundations for his later exploits within the industry. It wasn’t long before the other great distilleries took note of his growing reputation and in 1852 George Roe & Sons enticed Brannick to join the House of George Roe & Co with the promise that he would some day become a Master Distiller.After nearly 20 years of perfecting his craft with the House of Roe, Brannick had reached the illustrious position of Master Distiller. His reputation amongst the great distilleries of Dublin was now firmly established, but his ambitions didn’t end there. Brannick had long harboured a burning desire to build the finest distillery in the world, and in 1870, having secured the necessary backing, he resigned his position and struck out on his own, establishing the Dublin Whiskey Distillery Company Limited. DWD.For the next two years Brannick worked on a revolutionary design for his distillery. A site was chosen, less than a mile north of Dublin’s city centre, on the banks of the River Tolka, and construction started on 22 July 1872 Exactly one year later, distillation began with the preparation of the first ever DWD wash. Meanwhile, with work on the great distillery underway, Brannick finally fulfilled another long-standing promise and married his sweetheart Mary Hayes on 26 January 1873.

Aeneas Coffey Inventor of the Continuous “Patent Coffee Still”
In the year in which John Brannick was born, Aeneas Coffey was granted patent #5974 for his design of a two column continuous still or “Patent Still”. The Patent Still represented a revolution in spirit distillation, eliminating the need for multi-distillation using traditional “Pot Stills” and producing a lighter spirit with a higher proof at a fraction of the cost. However, it was shunned by the great Dublin distilleries, who considered the whiskey produced to be bland and tasteless in comparison with their world-famous “Pot Still” creations. They may have also considered the arrival of the Patent Still a direct challenge to their profession, an early form of automation attempting to replace the distiller’s art and skill. Many years later John Brannick, who went on to become one of the great masters of Pot Still whiskey, would reflect on the irony that the year of his birth marked the establishment of the Patent Still, the nemesis of his life’s work

The DWD Legacy is Reborn
Two old friends meet amid the bustle of the city and retire to the Palace Bar on Fleet Street to remember old times. By chance, one of them notices a bottle – a very old, unopened whiskey bottle with a mysterious, faded label – sitting in a glass case behind the bar. A relic of lost times. ‘What is that?’ he asks the barman. With this simple question, not one but two journeys began: a journey back in time into the extraordinary story of the “Finest Whiskey in the World”, a story of one man’s vision, gloriously realised, crushed by history and destroyed in a very Irish betrayal. And a journey into the future, the future of a once-great distillery, dismantled, neglected and forgotten. Until now. After 75 long years, DWD is back. Today’s DWD is not a copy of the past: a simple reproduction for nostalgia’s sake. Since the distillery closed its doors in 1941 the world has moved on and advances in the art of distilling cannot be ignored. But some values are timeless and remain as cherished and respected as they did when John Brannick laid the cornerstone of his great distillery in theglorious summer of 1872: real character, brave resolve and a true sense of belonging. Today’s DWD is the natural heir of its noble ancestor, a modern whiskey that draws on the wisdom of the past. And this is only the beginning of the DWD revival. In time, Brannick’s great house will be rebuilt, his achievements rivalled and perhaps even surpassed. But for now let us raise a glass to the return of the “Finest Whiskey in the World”, and look forward to the glories yet to come.

The Finest Whiskey in The World
Today, Irish whiskey is regulated and controlled both by international law and the Irish Whiskey Association. The definition of Irish whiskey and the method of production is globally agreed and enforced to ensure industry standards are protected and maintained at all times. However, back in 1880 no such legal definitions existed, and the global success of the industry began to attract the attention of disreputable characters intent on passing off various spirits and concoctions as ‘Irish whiskey’. The problem was made worse by the great distilleries of Dublin, which were content to leave bottling and branding to merchants and bonders. This laissez-faire attitude enabled unscrupulous dealers to import cheap Scotch and pass it off as highly desirable Irish whiskey. True to form, John Brannick was one of the first to recognise the danger and take steps to protect both his whiskey and his customers from counterfeit products. In 1880 he introduced the famous DWD Post Still logo to identify and market the DWD brand. He controlled its use tightly, working only with trusted merchants and bonders to ensure the DWD brand was respected and admired as the “Finest Whiskey in the World”.
“The extraordinary story of the ‘Finest Whiskey in the World’, a tale of one man’s vision, gloriously realised, only to be crushed by history and destroyed in a very Irish betrayal.” Tomas – DWD Brand Ambassador

THE GREATEST ACCOLADE
In 1887 Brannick’s achievements and DWD’s greatness were formally recognized by two seminal publications: The Whisky Distilleries of the United Kingdom by Alfred Barnard and The Industries of Dublin by Spencer Blackett. Barnard’s work has been described as the most important book ever written on whiskey. It was Barnard who first recognised DWD as one of the six “Great Distilleries of Dublin City” by inspecting the distillery in the summer of 1886. Barnard described DWD as “the most modern of the distilleries in Dublin, handsomely designed and of great ornamentation, it rears its head proud and at a distance looks like a monument built to commemorate the virtues of some dead hero.” Barnard also acknowledged “that a mastermind and skilled hand had planned this great work.”
The Six Great Distilleries Of Dublin City
During the 19th and early 20th centuries, Irish whiskey was the most prestigious whiskey industry in the world. At the heart of this industry stood Dublin, its whiskey recognised the world over as the finest expression of the art and now, with the acclaim of Alfred Barnard and other connoisseurs, DWD assumed its rightful place among the “Great Distilleries of Dublin City”, an exclusive club that brought together the six great masters of Irish whiskey: John Jameson & Co, William Jameson & Co, Sir John Power & Sons, George Roe & Sons, The Phoenix Park Distillery and, of course, the Dublin Whiskey Distillery.

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Paddy Old Irish Whiskey Enamel Art Advert

€80.00

Again a fine Paddy old Irish whiskey Retro advert fashioned from the blood, sweat,tears and spillage of a well used Irish Bar Trays & enamel signs..Using high quality reprographics we have brought every scratch,dent and mark back to life in the shape of this unique series of prints. Dimensions: 52cm x 37cm Glazed

Introduced 1879, renamed as Paddy in 1912

Paddy is a brand of blended Irish whiskey produced by Irish Distillers, at the Midleton distillery in County Cork, on behalf of Sazerac, a privately held American company. Irish distillers owned the brand until its sale to Sazerac in 2016. As of 2016, Paddy is the fourth largest selling Irish whiskey in the WorldHistory The Cork Distilleries Company was founded in 1867 to merge four existing distilleries in Cork city (the North Mall, the Green, Watercourse Road, and Daly's) under the control of one group.A fifth distillery, the Midleton distillery, joined the group soon after in 1868. In 1882, the company hired a young Corkman called Paddy Flaherty as a salesman. Flaherty travelled the pubs of Cork marketing the company's unwieldy named "Cork Distilleries Company Old Irish Whiskey".His sales techniques (which including free rounds of drinks for customers) were so good, that when publicans ran low on stock they would write the distillery to reorder cases of "Paddy Flaherty's whiskey". In 1912, with his name having become synonymous with the whiskey, the distillery officially renamed the whiskey Paddy Irish Whiskey in his honour. In 1920s and 1930s in Ireland, whiskey was sold in casks from the distillery to wholesalers, who would in turn sell it on to publicans.To prevent fluctuations in quality due to middlemen diluting their casks, Cork Distilleries Company decided to bottle their own whiskey known as Paddy, becoming one of the first to do so. In 1988, following an unsolicited takeover offer by Grand Metropolitan, Irish Distillers approached Pernod Ricard and subsequently became a subsidiary of the French drinks conglomerate, following a friendly takeover bid. In 2016, Pernod Ricard sold the Paddy brand to Sazerac, a privately held American firm for an undisclosed fee. Pernod Ricard stated that the sale was in order "simplify" their portfolio, and allow for more targeted investment in their other Irish whiskey brands, such as Jameson and Powers. At the time of the sale, Paddy was the fourth largest selling Irish whiskey brand in the world, with sales of 200,000 9-litre cases per annum, across 28 countries worldwide. Paddy whiskey is distilled three times and matured in oak casks for up to seven years.Compared with other Irish whiskeys, Paddy has a comparatively low pot still content and a high malt content in its blend. Jim Murray, author of the Whiskey bible, has rated Paddy as "one of the softest of all Ireland's whiskeys".

Origin:Co Tipperary Dimensions :25cm x 30cm

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Cutty 12 Blended Scots Whisky Mirror

€200.00

Excellent example of a Cutty Sark Scotch Whisky Mirror featuring the brands distinctive trademark-the clipper ship 'Cutty Sark'. Cutty Sark is a range of blended Scotch whisky produced by La Martiniquaise. The whisky was created on 23 March 1923 as a product of Berry Bros. & Rudd, with the home of the blend considered to be at The Glenrothes distillery in the Speyside region of Scotland. The name comes from the River Clyde–built clipper ship Cutty Sark, whose name came from the Scots language term "cutty-sark", the short shirt [skirt] prominently mentioned in the famous poem by Robert Burns, "Tam o' Shanter". The drawing of the clipper ship Cutty Sark on the label of the whisky bottles is a work of the Swedishartist Carl Georg August Wallin. He was a mariner painter, and this is probably his most famous ship painting. This drawing has been on the whisky bottles since 1955. The Tall Ships' Races for large sailing ships were originally known as The Cutty Sark Tall Ships' Races, under the terms of sponsorship by the whisky brand.

US distribution
Cutty Sark was originally distributed in the United States by Buckingham Co.,which was acquired by Allied Lyons (later Allied Domecq) in 1989.Skyy Spirits bought the distribution rights from Allied Domeq in 1999.After Edrington acquired the brand, it switched US distribution from Skyy to Rémy Cointreau USA. Edrington launched its own distribution unit in the US in 2014.
Bottlings
The most popular member of the range, Cutty Sark Original Scots Whisky, is sold in a distinctive green bottle with a yellow label. The range also includes other blends, and premium blends, currently identified by the age of the youngest whisky in the blending
Reviews
Cutty Sark has received modest reviews from international spirit ratings organisations. In 2008, 2009, and 2011 for example, the San Francisco World Spirits Competition awarded the Cutty Sark blended scotch bronze and silver medals. The Beverage Testing Institute gave Cutty Sark modest scores of 85 and 87 in 2008 and 2011, respectively.
Cutty Sark in modern fiction
Billie, one of the go go dancers from the film Faster, Pussycat! Kill! Kill! by Russ Meyer gets drunk with a bottle of Cutty Sark during lunch at the California desert. Cutty Sark makes an appearance in many novels by Haruki Murakami, most notably The Wind Up Bird Chronicle, 1Q84, and Colorless Tsukuru Tazaki and His Years of Pilgrimage. It is a character's favourite drink in the 1978 novel The Human Factor by Graham Greene. Cutty Sark is one time favourite drink of Clive Cussler's hero Dirk Pitt and also of Cussler himself, who is featured as a bit character in most of his novels. A bottle of Cutty Sark vintage 1985 is mentioned to be worth a fortune in science fiction novel Lies, Inc. by Philip K. Dick. In Yukio Mishima's 1971 novel The Decay of the Angel, Cutty Sark is the whiskey of choice for Honda, the main character. James Hadley Chase refers to Cutty Sark in several of his crime novels. In the second part of the 2009 novel Invisible by Paul Auster, the protagonist Adam Walker serves Cutty Sark on ice to his sister Gwyn, just before supposedly seducing her. Cutty Sark is often referenced by the main character in Thomas Sherry's novel, Deep Winter. Rick Drummond keeps a bottle at hand for very special occasions. Other characters immediately recognise how valuable the bottle is when supplies soon become scarce. In Stephen King's short story "The Man Who Would Not Shake Hands", published in his collection of short stories Skeleton Crew, the narrator and his friends drink Cutty Sark as they play poker. Cutty Sark featured in the film Pawn Sacrifice (starring Tobey Maguire as Bobby Fischer and Liev Schreiber as Boris Spassky). In the film The Associate, Whoopi Goldberg plays character Laurel Ayres who has to quickly create a fictional white man's name. She is inspired by a bottle of Cutty Sark and uses the name Robert S. Cutty. Cutty Sark is featured in the film Green Book, in which the character Don Shirley, played by Mahershala Ali, requires that his driver/bodyguard, Tony "Lip" Vallelonga, played by Viggo Mortensen, makes sure that a bottle of Cutty Sark is made available daily in his sleeping quarters. Don is seen frequently taking a drink from this bottle. Cutty Sark is the mentioned in Gary Paulsen's young adult novel, The Crossing, which tells the story of an alcoholic sergeant who helps a young boy immigrate to El Paso. Cutty Sark also features in the film Goodfellas as cases of it are transported from the back of a truck into a restaurant. Joe Pesci orders a Cutty and water from Spider while playing cards just before shooting Spider in the foot. Joe Grivasi orders "Two Cuttys neat with water backs" for he and James Caan in the film Hide in Plain Sight. Cutty Sark is drunk in It's Always Sunny in Philadelphia Season 2 episode "The Gang Runs for Office". "Cutty Sark" is the title of a long section of Hart Crane's poem sequence "The Bridge". In the poem the poet drinks whiskey with a sailor and traveler at a bar in Manhattan, then walks home across Brooklyn Bridge. In the 2007 film Gone Baby Gone, at 1:22:58 during a scene titled by Miramax as "Bressant's Last Stand", Patrick Kenzie (Casey Affleck) and Angie Gennaro (Michelle Monaghan) are interrogating Lionel McCready (Titus Welliver) at the bar Murphy's Law in Boston. When the interrogation becomes heated, Lionel (Welliver), slams his fist down on the table at which he is sitting and demands service; to the responding waitress he asks of "three shots of Cutty and a tallboy". Cutty 12 makes an appearance in Mad Men season 7, Episode 2 "A Day's Work" when Pete pours a glass after a phone call. Cutty Sark features throughout the 2018 film Green Book where the lead character Don Shirley requests a bottle to be in his room every night. Mayans MC, S2 Ep8, TV show, "a 5th of Cutty" mentioned by main FBI agent Proctor, as his dad's drink of choice. Psych S3 Ep.4, "The Greatest Adventure in the History of Basic Cable" Uncle Jack states "It's a long story; a one-legged woman, bottle of Cutty Sark." Trying to explain why a piece of his treasure map is missing. Cutty Sark was the name of writer Elena Passarello's family cat Origins;Co Clare Dimensions : 50cm x 40cm

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Dewar’s Scotch Whisky Mirror

€100.00

e famed brand, Dewar’s was established in 1846 by John Dewar Sr as a wine and spirits merchant on Perth High Street. John sold blended whisky with his own name on the bottles, a rare thing at the time and it was not long before he was supplying bars and hotels throughout Scotland with his product. John’s son, John Alexander Dewar, joined the business in 1871, becoming a partner eight years later. John Alexander inherited the business following his father’s death in 1880. Thomas ‘Tommy’ Dewar joined the business in 1884 and the brand was quickly expanded, starting with a serious introduction to the London market. Dewar’s was introduced to the American market in style, for in 1891 their whisky was delivered to the White House when Andrew Carnegie ordered a keg for President Benjamin Harrison. The President was later criticized for not supporting American products. The American subsequent demand was impressive. In 1893, Queen Victoria bestowed a Royal Warrant, indeed Dewar’s has received a Royal Warrant from every British monarch since. The regal involvement continued for in 1902, Tommy Dewar was knighted by King Edward VI. Today, Dewar’s own five distilleries, including Aberfeldy which the company built in 1896. The company also have a range of popular blends including Dewar’s White Label, an amalgam of around forty single malt Scotch whiskies. Origins:Co Louth Dimensions:33cm x 25cm

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Johnnie Walker Born 1820 Scotch Whisky Mirror

€200.00
Beautifully framed Johnnie Walker Scotch Whiskey Mirror. Johnnie Walker is a brand of Scotch whisky now owned by Diageo that originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer John Walker. It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country, with annual sales of the equivalent of over 223.7 million 700 ml bottles in 2016 (156.6 million litres).

History
John Walker was born on 25 July 1805. His farmer father died in 1819, and the family sold the farm. Their trustees invested the proceeds, £417, in an Italian warehouse, grocery, and wine and spirits shop on the High Street in Kilmarnock, Ayrshire, Scotland. Walker managed the grocery, wine, and spirits segment as a teenager in 1820. The Excise Act of 1823 relaxed strict laws on distillation of whisky and reduced, by a considerable amount, the extremely heavy taxes on the distillation and sale of whisky.By 1825, Walker, a teetotaller, was selling spirits, including rum, brandy, gin, and whisky. In short order, he switched to dealing mainly in whisky. Since blending of grain and malt whiskies was still banned, he sold both blended malt whiskies and grain whiskies.They were sold as made-to-order whiskies, blended to meet specific customer requirements, because he did not have any brand of his own.He began using his name on labels years later, selling a blended malt as Walker's Kilmarnock Whisky. John Walker died in 1857.

Alexander Walker, son of John Walker, inherited the business following his father's death.

The brand became popular, but after Walker's death it was his son Alexander ‘Alec’ Walker and grandson Alexander Walker II who were largely responsible for establishing the whisky as a favoured brand. The Spirits Act of 1860 legalised the blending of grain whiskies with malt whiskies and ushered in the modern era of blended Scotch whisky.Blended Scotch whisky, lighter and sweeter in character, was more accessible, and much more marketable to a wider audience. Andrew Usher of Edinburgh, was the first to produce a blended whisky, but the Walkers followed in due course. Alexander Walker had introduced the brand's signature square bottle in 1860. This meant more bottles fitting the same space and fewer broken bottles. The other identifying characteristic of the Johnnie Walker bottle was – and still is – the label, which, since that year, is applied at an angle of 24 degrees upwards left to right and allows text to be made larger and more visible. This also allowed consumers to identify it at a distance.One major factor in his favour was the arrival of a railway in Kilmarnock, carrying goods to merchant ships travelling the world. Thanks to Alec's business acumen, sales of Walker's Kilmarnock reached 100,000 gallons (450,000 litres) per year by 1862. In 1865, Alec created Johnnie Walker's first commercial blend and called it Old Highland Whisky, before registering it as such in 1867. Under John Walker, whisky sales represented eight percent of the firm's income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent. In 1893, Cardhu distillery was purchased by the Walkers to reinforce the stocks of one of the Johnnie Walker blends' key malt whiskies. This move took the Cardhu single malt out of the market and made it the exclusive preserve of the Walkers.Cardhu's output was to become the heart of the Old Highland Whisky and, subsequent to the rebranding of 1909, the prime single malt in Johnnie Walker Red and Black Labels. From 1906 to 1909, John's grandsons George and Alexander II expanded the line and had three blended whiskies in the market, Old Highland at 5 years old, Special Old Highland at 9 years old, and Extra Special Old Highland at 12 years old. These three brands had the standard Johnnie Walker labels, the only difference being their colours: white, red, and black respectively. They were commonly referred to in public by the colours of their labels. In 1909, as part of a rebranding that saw the introduction of the Striding Man, a mascot used to the present day that was created by cartoonist Tom Browne, the company re-branded their blends to match the common colour names. The Old Highland was renamed Johnnie Walker White Label,and made a 6 year old, the Special Old Highland became Johnnie Walker Red Label at 10 years old, and Extra Special Old Highland was renamed Johnnie Walker Black Label, remaining 12 years old. Sensing an opportunity to expand the scale and variety of their brands, Walker acquired interests in Coleburn Distillery in 1915, quickly followed by Clynelish Distillery Co. and Dailuaine-Talisker Co. in 1916.This ensured a steady supply of single-malt whisky from the Cardhu, Coleburn, Clynelish, Talisker, and Dailuaine distilleries. In 1923, Walker bought Mortlach distillery, in furtherance of their strategy. Most of their output was used in Johnnie Walker blends, whose burgeoning popularity required increasingly vast volumes of single malts. Johnnie Walker White was dropped during World War I. In 1932, Alexander II added Johnnie Walker Swing to the line, the name originating from the unusual shape of the bottle, which allowed it to rock back and forth. The company joined Distillers Company in 1925. Distillers Company was acquired by Guinness in 1986, and Guinness merged with Grand Metropolitan to form Diageo in 1997. That year saw the introduction of the blended malt, Johnnie Walker Pure Malt, renamed as Johnnie Walker Green Label in 2004. In 2009, the brand's owners, Diageo, decided to close all operations in Kilmarnock. This met with backlash from local people, local politicians, and then First Minister of Scotland, Alex Salmond. Despite petitions, public campaigns, and a large-scale march around Kilmarnock, Diageo proceeded with the closure. The Johnnie Walker plant in Kilmarnock closed its doors in March 2012 and the buildings were subsequently demolished.
Blends
For most of its history Johnnie Walker only offered a few blends. Since the turn of the century, there has been a spate of special and limited bottlings.

A variety of blends

Red Label: A non-age-stated blend. It has been the best selling Scotch whisky in the world since 1945.It is primarily used for making mixed drinks.

Black Label: Aged 12 years, it is one of the world's best-selling Scotch whiskies.

Double Black Label: Made available for general release in 2011 after a successful launch in travel retail.The whisky was created taking Black Label as a blueprint, adding more peaty malt whiskies to it and maturing it in heavily charred old oak casks.

Green Label: First introduced in 1997 as Johnnie Walker Pure Malt 15 Year Old,it was renamed Johnnie Walker Green Label in 2004. Green Label is a blended malt whisky, meaning it is made by mixing single malts with no grain whisky added.All whiskies used are a minimum of 15 years old.Diageo discontinued Green Label globally in 2012 (except for Taiwan, where demand for blended malts is very strong), as part of a reconstruction of the range that saw the introduction of Gold Label Reserve and Platinum Label. The brand was reintroduced in 2016 and is again globally available.

Gold Label: A blend of over 15 single malts, it was derived from Alexander Walker II's blending notes for a whisky to commemorate Johnnie Walker's centenary. Originally, Gold Label was bottled at 18 years and labelled "The Centenary blend".In 2013, Gold Label was renamed "Gold Label Reserve", and now carries no age statement.

Aged 18 Years: Originally introduced as Platinum Label, it was introduced to replace the original Gold Label in the Asian market, and sold alongside Gold Label Reserve. Though still available around the globe, the Platinum Label name was discontinued in mid-2017 and replaced by Johnnie Walker Aged 18 Years. The two are identical except for the label.

Johnnie Walker Blue label bottle in a gift box

Blue Label: Johnnie Walker's premium blend. Johnnie Walker Blue Label is blended to recreate the character and taste of some of the earliest whisky blends created in the 19th century.^[39] It bears no age statement. Bottles are numbered serially and sold in a silk-lined box accompanied by a certificate of authenticity. It is one of the most expensive blended Scotch whiskies on the market, with prices in the range of US$174–450.Over 25 Limited Editions have been released to date.

Johnnie Walker Swing: Supplied in a distinctive bottle whose irregular bottom allows it to rock back and forth. This type of bottle design was originally used aboard sailing ships. It was Alexander Walker II's last blend: it features a high proportion of Speyside malts, complemented by malts from the northern Highlands and Islay.

The Walkers created their primary marketing strategy in 1908 with advertisements featuring Browne's Striding Man, using the slogan, "Johnnie Walker: Born 1820, still going strong". Photographs replaced the drawings in the 1930s, and the Striding Man was miniaturised to a coloured logo in 1939; it first appeared on the Johnnie Walker labels in 1960. In the late 1990s, the direction of the Striding Man was reversed as part of a "Keep Walking" campaign. The Striding Man icon was most recently redrawn in 2015. In 2009, the advertising agency Bartle Bogle Hegarty (BBH) created a new short film, starring Robert Carlyle and directed by Jamie Rafn, titled The Man Who Walked Around the World, which outlined the history of the Johnnie Walker brand. Johnnie Walker also launched the international John Walker & Sons Voyager tour in order to market its higher variants in the Asia-Pacific, Europe and Caribbean markets. The Voyager tour was developed in order to promote the special edition Odyssey blend and pay tribute to the original trade routes and sea voyages by which Johnnie Walker was distributed throughout the world. In October 2018, Diageo teamed with HBO to produce "White Walker by Johnnie Walker" whisky, inspired by the army of the undead in the TV series Game of Thrones as part of the marketing for the series' final season.^[45] Diageo then released a collection of Game of Thrones–inspired single malt whiskies, followed by two more whiskies by Johnnie Walker in mid-2019.
Accolades
Johnnie Walker spirits have received strong scores at international spirit ratings competitions and from liquor review bodies. The Green Label received a string of three double gold medals from the San Francisco World Spirits Competition between 2005 and 2007. The Gold Label received double gold medals from the San Francisco competition in 2008 and 2009 and won a gold in 2010. Spirits ratings aggregator proof66.com, which averages scores from the San Francisco Spirits Competition, Wine Enthusiast, and others, puts the Black, Blue, Gold and Green Labels in its highest performance category ("Tier 1" Spirits).Johnnie Walker spirits have several times taken part in the Monde Selection's World Quality Selections and have received a Gold and Grand Gold Quality Award. Johnnie Walker was voted India's Most Trusted Premium Whisky Brand according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory.Johnnie Walker Gold Label Reserve won the World's Best Blended -- Best Scotch Blended in World Whiskies Awards 2018.
Sponsorships
Johnnie Walker is the official whisky of Formula One,and are a sponsor of two F1 teams McLaren and Racing Point. Johnnie Walker is also the title namesake for the F1 Grand Prix race in Spa Belgium. Johnnie Walker sponsored the Johnnie Walker Classic, an Asia-Pacific golf tournament, up to 2009 and the Johnnie Walker Championship at Gleneagles, a golf tournament in Scotland up to 2013.Diageo sold the Gleneagles Hotel and Golf Course, the site of the tournament, mid-2015 to focus on its core business.
Cultural figures
Winston Churchill's favourite whisky was Johnnie Walker Red Label, which he mixed with water and drank throughout the day. Vanity Fair writer Christopher Hitchens was partial to Johnnie Walker Black Label cut with Perrier and referred to it as "Mr Walker's Amber Restorative". Johnnie Walker Blue Label was a favourite of the late US president Richard Nixon's; Nixon used to enjoy it with ginger ale and a wedge of lime. A number of singers and songwriters have referenced Johnnie Walker in their works, from Amanda Marshall to ZZ Top.Elliott Smith's Oscar-nominated "Miss Misery" has the narrator "[making] it through the day with some help from Johnnie Walker Red." Heavy metal band Black Label Society was named after Johnnie Walker Black Label whisky, as Zakk Wylde was very fond of the drink. George Thorogood name checks “Johnny Walker and his brothers Black and Red” in "I Drink Alone". Polish fictional humorous character Jakub Wędrowycz is a word play based on Polish translation of "Johny Walker".
Gallery

Johnnie Walker Red Label

Johnnie Walker Black Label

Johnnie Walker Double Black

Johnnie Walker Swing

Johnnie Walker Green Label & Green Label 180 Cask

Johnnie Walker Gold Label Reserve

Johnnie Walker Platinum Label

Johnnie Walker Blue Label

The Striding Man advertising image

Origins :Co Louth Dimensions :37cm x 47cm
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Johnnie Walker Red Label Scotch Whiskey Mirror

€200.00
Classy Johnnie Walker Scotch Whisky Mirror.

Johnnie Walker is a brand of Scotch whisky now owned by Diageo that originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer John Walker. It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country, with annual sales of the equivalent of over 223.7 million 700 ml bottles in 2016 (156.6 million litres).

History
John Walker was born on 25 July 1805. His farmer father died in 1819, and the family sold the farm. Their trustees invested the proceeds, £417, in an Italian warehouse, grocery, and wine and spirits shop on the High Street in Kilmarnock, Ayrshire, Scotland. Walker managed the grocery, wine, and spirits segment as a teenager in 1820. The Excise Act of 1823 relaxed strict laws on distillation of whisky and reduced, by a considerable amount, the extremely heavy taxes on the distillation and sale of whisky.By 1825, Walker, a teetotaller, was selling spirits, including rum, brandy, gin, and whisky. In short order, he switched to dealing mainly in whisky. Since blending of grain and malt whiskies was still banned, he sold both blended malt whiskies and grain whiskies.They were sold as made-to-order whiskies, blended to meet specific customer requirements, because he did not have any brand of his own.He began using his name on labels years later, selling a blended malt as Walker's Kilmarnock Whisky. John Walker died in 1857.

Alexander Walker, son of John Walker, inherited the business following his father's death.

The brand became popular, but after Walker's death it was his son Alexander ‘Alec’ Walker and grandson Alexander Walker II who were largely responsible for establishing the whisky as a favoured brand. The Spirits Act of 1860 legalised the blending of grain whiskies with malt whiskies and ushered in the modern era of blended Scotch whisky.Blended Scotch whisky, lighter and sweeter in character, was more accessible, and much more marketable to a wider audience. Andrew Usher of Edinburgh, was the first to produce a blended whisky, but the Walkers followed in due course. Alexander Walker had introduced the brand's signature square bottle in 1860. This meant more bottles fitting the same space and fewer broken bottles. The other identifying characteristic of the Johnnie Walker bottle was – and still is – the label, which, since that year, is applied at an angle of 24 degrees upwards left to right and allows text to be made larger and more visible. This also allowed consumers to identify it at a distance.One major factor in his favour was the arrival of a railway in Kilmarnock, carrying goods to merchant ships travelling the world. Thanks to Alec's business acumen, sales of Walker's Kilmarnock reached 100,000 gallons (450,000 litres) per year by 1862. In 1865, Alec created Johnnie Walker's first commercial blend and called it Old Highland Whisky, before registering it as such in 1867. Under John Walker, whisky sales represented eight percent of the firm's income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent. In 1893, Cardhu distillery was purchased by the Walkers to reinforce the stocks of one of the Johnnie Walker blends' key malt whiskies. This move took the Cardhu single malt out of the market and made it the exclusive preserve of the Walkers.Cardhu's output was to become the heart of the Old Highland Whisky and, subsequent to the rebranding of 1909, the prime single malt in Johnnie Walker Red and Black Labels. From 1906 to 1909, John's grandsons George and Alexander II expanded the line and had three blended whiskies in the market, Old Highland at 5 years old, Special Old Highland at 9 years old, and Extra Special Old Highland at 12 years old. These three brands had the standard Johnnie Walker labels, the only difference being their colours: white, red, and black respectively. They were commonly referred to in public by the colours of their labels. In 1909, as part of a rebranding that saw the introduction of the Striding Man, a mascot used to the present day that was created by cartoonist Tom Browne, the company re-branded their blends to match the common colour names. The Old Highland was renamed Johnnie Walker White Label,and made a 6 year old, the Special Old Highland became Johnnie Walker Red Label at 10 years old, and Extra Special Old Highland was renamed Johnnie Walker Black Label, remaining 12 years old. Sensing an opportunity to expand the scale and variety of their brands, Walker acquired interests in Coleburn Distillery in 1915, quickly followed by Clynelish Distillery Co. and Dailuaine-Talisker Co. in 1916.This ensured a steady supply of single-malt whisky from the Cardhu, Coleburn, Clynelish, Talisker, and Dailuaine distilleries. In 1923, Walker bought Mortlach distillery, in furtherance of their strategy. Most of their output was used in Johnnie Walker blends, whose burgeoning popularity required increasingly vast volumes of single malts. Johnnie Walker White was dropped during World War I. In 1932, Alexander II added Johnnie Walker Swing to the line, the name originating from the unusual shape of the bottle, which allowed it to rock back and forth. The company joined Distillers Company in 1925. Distillers Company was acquired by Guinness in 1986, and Guinness merged with Grand Metropolitan to form Diageo in 1997. That year saw the introduction of the blended malt, Johnnie Walker Pure Malt, renamed as Johnnie Walker Green Label in 2004. In 2009, the brand's owners, Diageo, decided to close all operations in Kilmarnock. This met with backlash from local people, local politicians, and then First Minister of Scotland, Alex Salmond. Despite petitions, public campaigns, and a large-scale march around Kilmarnock, Diageo proceeded with the closure. The Johnnie Walker plant in Kilmarnock closed its doors in March 2012 and the buildings were subsequently demolished.
Blends
For most of its history Johnnie Walker only offered a few blends. Since the turn of the century, there has been a spate of special and limited bottlings.

A variety of blends

Red Label: A non-age-stated blend. It has been the best selling Scotch whisky in the world since 1945.It is primarily used for making mixed drinks.

Black Label: Aged 12 years, it is one of the world's best-selling Scotch whiskies.

Double Black Label: Made available for general release in 2011 after a successful launch in travel retail.The whisky was created taking Black Label as a blueprint, adding more peaty malt whiskies to it and maturing it in heavily charred old oak casks.

Green Label: First introduced in 1997 as Johnnie Walker Pure Malt 15 Year Old,it was renamed Johnnie Walker Green Label in 2004. Green Label is a blended malt whisky, meaning it is made by mixing single malts with no grain whisky added.All whiskies used are a minimum of 15 years old.Diageo discontinued Green Label globally in 2012 (except for Taiwan, where demand for blended malts is very strong), as part of a reconstruction of the range that saw the introduction of Gold Label Reserve and Platinum Label. The brand was reintroduced in 2016 and is again globally available.

Gold Label: A blend of over 15 single malts, it was derived from Alexander Walker II's blending notes for a whisky to commemorate Johnnie Walker's centenary. Originally, Gold Label was bottled at 18 years and labelled "The Centenary blend".In 2013, Gold Label was renamed "Gold Label Reserve", and now carries no age statement.

Aged 18 Years: Originally introduced as Platinum Label, it was introduced to replace the original Gold Label in the Asian market, and sold alongside Gold Label Reserve. Though still available around the globe, the Platinum Label name was discontinued in mid-2017 and replaced by Johnnie Walker Aged 18 Years. The two are identical except for the label.

Johnnie Walker Blue label bottle in a gift box

Blue Label: Johnnie Walker's premium blend. Johnnie Walker Blue Label is blended to recreate the character and taste of some of the earliest whisky blends created in the 19th century.^[39] It bears no age statement. Bottles are numbered serially and sold in a silk-lined box accompanied by a certificate of authenticity. It is one of the most expensive blended Scotch whiskies on the market, with prices in the range of US$174–450.Over 25 Limited Editions have been released to date.

Johnnie Walker Swing: Supplied in a distinctive bottle whose irregular bottom allows it to rock back and forth. This type of bottle design was originally used aboard sailing ships. It was Alexander Walker II's last blend: it features a high proportion of Speyside malts, complemented by malts from the northern Highlands and Islay.

The Walkers created their primary marketing strategy in 1908 with advertisements featuring Browne's Striding Man, using the slogan, "Johnnie Walker: Born 1820, still going strong". Photographs replaced the drawings in the 1930s, and the Striding Man was miniaturised to a coloured logo in 1939; it first appeared on the Johnnie Walker labels in 1960. In the late 1990s, the direction of the Striding Man was reversed as part of a "Keep Walking" campaign. The Striding Man icon was most recently redrawn in 2015. In 2009, the advertising agency Bartle Bogle Hegarty (BBH) created a new short film, starring Robert Carlyle and directed by Jamie Rafn, titled The Man Who Walked Around the World, which outlined the history of the Johnnie Walker brand. Johnnie Walker also launched the international John Walker & Sons Voyager tour in order to market its higher variants in the Asia-Pacific, Europe and Caribbean markets. The Voyager tour was developed in order to promote the special edition Odyssey blend and pay tribute to the original trade routes and sea voyages by which Johnnie Walker was distributed throughout the world. In October 2018, Diageo teamed with HBO to produce "White Walker by Johnnie Walker" whisky, inspired by the army of the undead in the TV series Game of Thrones as part of the marketing for the series' final season.^[45] Diageo then released a collection of Game of Thrones–inspired single malt whiskies, followed by two more whiskies by Johnnie Walker in mid-2019.
Accolades
Johnnie Walker spirits have received strong scores at international spirit ratings competitions and from liquor review bodies. The Green Label received a string of three double gold medals from the San Francisco World Spirits Competition between 2005 and 2007. The Gold Label received double gold medals from the San Francisco competition in 2008 and 2009 and won a gold in 2010. Spirits ratings aggregator proof66.com, which averages scores from the San Francisco Spirits Competition, Wine Enthusiast, and others, puts the Black, Blue, Gold and Green Labels in its highest performance category ("Tier 1" Spirits).Johnnie Walker spirits have several times taken part in the Monde Selection's World Quality Selections and have received a Gold and Grand Gold Quality Award. Johnnie Walker was voted India's Most Trusted Premium Whisky Brand according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory.Johnnie Walker Gold Label Reserve won the World's Best Blended -- Best Scotch Blended in World Whiskies Awards 2018.
Sponsorships
Johnnie Walker is the official whisky of Formula One,and are a sponsor of two F1 teams McLaren and Racing Point. Johnnie Walker is also the title namesake for the F1 Grand Prix race in Spa Belgium. Johnnie Walker sponsored the Johnnie Walker Classic, an Asia-Pacific golf tournament, up to 2009 and the Johnnie Walker Championship at Gleneagles, a golf tournament in Scotland up to 2013.Diageo sold the Gleneagles Hotel and Golf Course, the site of the tournament, mid-2015 to focus on its core business.
Cultural figures
Winston Churchill's favourite whisky was Johnnie Walker Red Label, which he mixed with water and drank throughout the day. Vanity Fair writer Christopher Hitchens was partial to Johnnie Walker Black Label cut with Perrier and referred to it as "Mr Walker's Amber Restorative". Johnnie Walker Blue Label was a favourite of the late US president Richard Nixon's; Nixon used to enjoy it with ginger ale and a wedge of lime. A number of singers and songwriters have referenced Johnnie Walker in their works, from Amanda Marshall to ZZ Top.Elliott Smith's Oscar-nominated "Miss Misery" has the narrator "[making] it through the day with some help from Johnnie Walker Red." Heavy metal band Black Label Society was named after Johnnie Walker Black Label whisky, as Zakk Wylde was very fond of the drink. George Thorogood name checks “Johnny Walker and his brothers Black and Red” in "I Drink Alone". Polish fictional humorous character Jakub Wędrowycz is a word play based on Polish translation of "Johny Walker".
Gallery

Johnnie Walker Red Label

Johnnie Walker Black Label

Johnnie Walker Double Black

Johnnie Walker Swing

Johnnie Walker Green Label & Green Label 180 Cask

Johnnie Walker Gold Label Reserve

Johnnie Walker Platinum Label

Johnnie Walker Blue Label

The Striding Man advertising image

Origins :Co Limerick Dimensions :40cm x 54cm
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Mitchells of Belfast Whiskey Mirror

€450.00

Large but gracious Mitchell’s of Belfast Old Irish Whiskey mirror with beautifully bevelled glass bordering. 65cm x 90cm Once a giant of the distilling business along with Dunvilles,Mitchell’s fall from grace, like so many other superb Irish distilleries was symptomatic of the economic climate and circumstances of the time. Charles William Mitchell originated from Scotland and took over his fathers distillery in the Campletown area .In the 1860s he moved to Belfast and became manager of Dunvilles Whiskey before establishing his own brand Mitchell & Co tomb St in the late 1860s.A newspaper report in 1895 hailed the virtues of Mitchells Cruiskeen Lawn Whisky,which secured prizes around the world including first place at the New Orleans Exposition.It was a rare Mitchells Cruiskeen Lawn Whiskey mirror that recently commanded £11500 at auction in 2018 following the sale of the contents of an old Donegal public house. Indeed Mitchell’s were renowned for advertising their products on mirrors, trade cards, minature atlas books and pottery to name just a few. Below is the original mirror that was commissioned for their Tomb Street premises on the launch of their Cruiskeen Lawn Old Irish Whisky, late 1800’s. Two were made for the entrance of their Tomb Street premises. Inscribed is the Cruiskeen Lawn poem, with gold leaf barley with green and red in the Mitchell Crest. Definately the holy grail of all mirrors, a true treasure and still survives today in the heart of Belfast and worth the above mentioned princely sum and now probably more !

Some original and rare Mitchell mirrors are still surviving today and can be found in some pubs in and around Belfast today Some other examples of Mitchell Mirrors which were mass produced for advertising their products

Origins : Belfast Dimensions :65cm x 90cm

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Reverse side of print

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