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  • Quaint framed photograph of the pre parade of the 1971 All Ireland final between Offaly and Galway.Galway were appearing in their first final since the three-in-a-row side of the 1960s. Dimensions: 27cm x 25cm  G Offaly, who had never won an All-Ireland title, had last contested a final in 1969.Galway were favourites. Instead a shock occurred.A Murt Connor goal gave Offaly their first title.However, with the duration of certain championship matches increasing from 60 to 80 minutes during the 1970s before being settled at 70 minutes after five seasons of this in 1975, this is the only All-Ireland final whose outcome would have changed if the time had remained the same; had it done so, the 1971 final would have ended in a draw. This was the first All-Ireland final attended by Martin Breheny. The weather on the day was later described by Breheny as consisting of a "steady drizzle" in the first half, followed by a "deluge of monsoon proportions" during the second half.
    1971 All-Ireland Senior Football Championship
    Date 26 September 1971
    Venue Croke Park, Dublin
    Attendance 70,789
    Weather Rain
    It would be a further 21 years before another team won their first All-Ireland Senior Football Championship. Origins : Co Offaly Dimensions : 27cm x 25cm

  • 25cm x 20cm  Abbeyfeale Co Limerick Nice souvenir of the iconic photograph taken by Justin Nelson.The following explanation of the actual verbal exchange between the two legends comes from Michael Moynihan of the Examiner newspaper. "When Christy Ring left the field of play injured in the 1957 Munster championship game between Cork and Waterford at Limerick, he strolled behind the goal, where he passed Mick Mackey, who was acting as umpire for the game. The two exchanged a few words as Ring made his way to the dressing-room.It was an encounter that would have been long forgotten if not for the photograph snapped at precisely the moment the two men met. The picture freezes the moment forever: Mackey, though long retired, still vigorous, still dark haired, somehow incongruous in his umpire’s white coat, clearly hopping a ball; Ring at his fighting weight, his right wrist strapped, caught in the typical pose of a man fielding a remark coming over his shoulder and returning it with interest. Two hurling eras intersect in the two men’s encounter: Limerick’s glory of the 30s, and Ring’s dominance of two subsequent decades.But nobody recorded what was said, and the mystery has echoed down the decades.But Dan Barrett has the answer.He forged a friendship with Ring from the usual raw materials. They had girls the same age, they both worked for oil companies, they didn’t live that far away from each other. And they had hurling in common.
    We often chatted away at home about hurling,” says Barrett. “In general he wouldn’t criticise players, although he did say about one player for Cork, ‘if you put a whistle on the ball he might hear it’.” Barrett saw Ring’s awareness of his whereabouts at first hand; even in the heat of a game he was conscious of every factor in his surroundings. “We went up to see him one time in Thurles,” says Barrett. “Don’t forget, people would come from all over the country to see a game just for Ring, and the place was packed to the rafters – all along the sideline people were spilling in on the field. “He came out to take a sideline cut at one stage and we were all roaring at him – ‘Go on Ring’, the usual – and he looked up into the crowd, the blue eyes, and he looked right at me. “The following day in work he called in and we were having a chat, and I said ‘if you caught that sideline yesterday, you’d have driven it up to the Devil’s Bit.’ “There was another chap there who said about me, ‘With all his talk he probably wasn’t there at all’. ‘He was there alright,’ said Ring. ‘He was over in the corner of the stand’. He picked me out in the crowd.” “He told me there was no way he’d come on the team as a sub. I remember then when Cork beat Tipperary in the Munster championship for the first time in a long time, there was a helicopter landed near the ground, the Cork crowd were saying ‘here’s Ring’ to rise the Tipp crowd. “I saw his last goal, for the Glen against Blackrock. He collided with a Blackrock man and he took his shot, it wasn’t a hard one, but the keeper put his hurley down and it hopped over his stick.” There were tough days against Tipperary – Ring took off his shirt one Monday to show his friends the bruising across his back from one Tipp defender who had a special knack of letting the Corkman out ahead in order to punish him with his stick. But Ring added that when a disagreement at a Railway Cup game with Leinster became physical, all of Tipperary piled in to back him up. One evening the talk turned to the photograph. Barrett packed the audience – “I had my wife there as a witness,” – and asked Ring the burning question: what had Mackey said to him? “’You didn’t get half enough of it’, said Mackey. ‘I’d expect nothing different from you,’ said Ring. “That was what was said.” You might argue – with some credibility – that learning what was said by the two men removes some of the force of the photograph; that if you remained in ignorance you’d be free to project your own hypothetical dialogue on the freeze-frame meeting of the two men. But nothing trumps actuality. The exchange carries a double authenticity: the pungency of slagging from one corner and the weariness of riposte from the other. Dan Barrett just wanted to set the record straight. “I’d heard people say ‘it will never be known’ and so on,” he says.“I thought it was no harm to let people know.” No harm at all" Origins ; Co Limerick Dimensions : 31cm x 25cm  1kg
          Born in Castleconnell, County Limerick,Mick Mackey first arrived on the inter-county scene at the age of seventeen when he first linked up with the Limerick minor team, before later lining out with the junior side. He made his senior debut in the 1930–31 National League. Mackey went on to play a key part for Limerick during a golden age for the team, and won three All-Ireland medals, five Munster medals and five National Hurling League medals. An All-Ireland runner-up on two occasions, Mackey also captained the team to two All-Ireland victories. His brother, John Mackey, also shared in these victories while his father, "Tyler" Mackey was a one-time All-Ireland runner-up with Limerick. Mackey represented the Munster inter-provincial team for twelve years, winning eight Railway Cup medals during that period. At club level he won fifteen championship medals with Ahane. Throughout his inter-county career, Mackey made 42 championship appearances for Limerick. His retirement came following the conclusion of the 1947 championship. In retirement from playing, Mackey became involved in team management and coaching. As trainer of the Limerick senior team in 1955, he guided them to Munster victory. He also served as a selector on various occasions with both Limerick and Munster. Mackey also served as a referee. Mackey is widely regarded as one of the greatest hurlers in the history of the game. He was the inaugural recipient of the All-Time All-Star Award. He has been repeatedly voted onto teams made up of the sport's greats, including at centre-forward on the Hurling Team of the Centuryin 1984 and the Hurling Team of the Millennium in 2000.   Origins : Co Limerick Dimensions : 28cm x 37cm  1kg
  • Beautifully atmospheric lithograph of the pre match parade by the Cork and Dublin Hurlers in 1952.This lithograph was sponsored by the National Flour Mills Co.Ltd. 42cm x 46cm  Douglas Cork  
    1952 All-Ireland Senior Hurling Final
    1952 All-Ireland Senior Hurling Championship Final programme.jpg
    Event 1952 All-Ireland Senior Hurling Championship
    Date 7 September 1952
    Venue Croke Park, Dublin
    Referee W. O'Donoghue (Limerick)
    Attendance 71,195
    The 1952 All-Ireland Senior Hurling Championship Final was the 65th All-Ireland Final and the culmination of the 1952 All-Ireland Senior Hurling Championship, an inter-county hurling tournament for the top teams in Ireland. The match was held at Croke Park, Dublin, on 7 September 1952, between Cork and Dublin. The Leinster champions lost to their Munster opponents on a score line of 2-14 to 0-7.
    Origins : Co Cork
    Dimensions : 31cm x 36cm  1.5kg
  • 65cm x 52cm     Naas Co Kildare RDS (Royal Dublin Society) Dublin Horse Show advertising print from August 1953 featuring a beautiful painting depicting horses at pasture by the artist Olive Whitmore.The advert was printed by  Alex Thom & Co Ltd Dublin  and also describes the various modes of transport available to prospective horseshow goers, namely the GNR or Great Northern Railway. This print is available as a high quality reproduction with an antique frame.For price details on the original ,please email us directly at irishpubemporium@gmail.com Founded in 1876,the GNR was a merger between the Irish North Western Railway,Northern Railway of Ireland and Ulster Railway.The company was nationalised later in 1953 before being finally liquidated 5 years later with its assets divided upon national lines between the Ulster Transport Authority & Ćoras Iompair Éireann (CIE). The first Dublin Horse Show took place in 1864 and was operated in conjunction with the Royal Agricultural Society of Ireland. The first solely Society-run Horse Show was held in 1868 and was one of the earliest "leaping" competitions ever held.Over time it has become a high-profile International show jumping competition, national showing competition and major entertainment event in Ireland. In 1982 the RDS hosted the Show Jumping World Championshipsand incorporated it into the Dublin Horse Show of that year. The Dublin Horse Show has an array of national & international show jumping competitions and world class equestrian entertainment, great shopping, delicious food, music & fantastic daily entertainment. There are over 130 classes at the Show and they can be generally categorised into the following types of equestrian competitions: showing classes, performance classes and showjumping classes.

    • The first show was held in 1864 under the auspices of the Society, but organised by the Royal Agricultural Society of Ireland.
    • There were 366 entries in the first Show with a total prize fund of £520.
    • On the 28, 29 and 30 July 1868 the first show was held and organised by the Royal Dublin Society on the lawns of Leinster House. The Council granted £100 out of the Society's funds to be awarded in prizes. It started as a show of led-horses and featured ‘leaping' demonstrations.
    • The first prize for the Stone Wall competition (6ft) in 1868 was won by Richard Flynn on hunter, Shane Rhue (who sold for £1,000 later that day).
    • Ass and mule classes were listed at the first show!
    • In 1869 the first Challenge Cup was presented for the best exhibit in the classes for hunters and young horses likely to make hunters.
    • In 1870 the Show was named ‘The National Horse Show', taking place on the 16-19 August. It was combined with the Annual Sheep Show organised by the Society.
    • 1869 was the year ‘horse leaping' came to prominence. There was the high leap over hurdles trimmed with gorse; the wall jump over a loose stone wall of progressive height not exceeding 6 feet; and the wide leap over 2 ½ ft gorse-filled hurdle with 12 ft of water on the far side.
    • The original rules for the leaping competitions were simply ‘the obstacles had to be cleared to the satisfaction of the judges'.
    • The prizes for the high and wide leaps were £5 for first and £2 for second with £10 and a cup to the winner of the championship and a riding crop and a fiver to the runner up.
    • In 1881 the Show moved to ‘Ball's Bridge', a greenfield site. The first continuous ‘leaping' course was introduced at the Show.
    • In 1881 the first viewing stand was erected on the site of the present Grand Stand. It held 800 people.
    • With over 800 entries in the Show in 1895, it was necessary to run the jumping competitors off in pairs - causing difficulties for the judges at the time!
    • Women first took part in jumping competitions from 1919.
    • A class for women was introduced that year on the second day of the Show (Wednesday was the second day of the Show in 1919. Ladies' Day moved to Thursday, the second day, when the Show went from six to five days). Quickly after that, from the 1920s onwards, women were able to compete freely in many competitions at the Show.
    • Women competed in international competitions representing their country shortly after WWII.
    • As the first "Ladies' Jumping Competition" was held on the second day of the Show this day become known as Ladies' Day. A name that has stuck ever since.
    • In 1925 Colonel Zeigler of the Swiss Army first suggested holding an international jumping event. The Aga Khan of the time heard of this proposal and offered a challenge trophy to the winner of the competition.
    • In 1926 International Competitions were introduced to the show and was the first time the Nations' Cup for the Aga Khan Challenge trophy was held.
    • Six countries competed in the first international teams competition for the Aga Khan Challenge trophy - Great Britain, Holland, Belgium, France, Switzerland and Ireland. The Swiss team won the title on Irish bred horses.
    • The Swiss team won out the original trophy in 1930. Ireland won the first replacement in 1937 and another in 1979, Britain in 1953 and 1975. The present trophy is the sixth in the series and was presented by His Highness the Aga Khan in 1980.
    • Up until 1949 the Nations' Cup teams had to consist of military officers.
    • The first Grand Prix (Irish Trophy) held in 1934 was won by Comdt.J.D.(Jed) O'Dwyer, of the Army Equitation school. The Irish Trophy becomes the possession of the rider if it is won three times in succession or four times in all.
    • The first timed jumping competition was held in 1938. In 1951 an electric clock was installed and the time factor entered most competitions.
    • In 1976, after 50 years of international competition, the two grass banks in the Arena were removed so the Arena could be used for other events. The continental band at the western end of the Main Arena was added later.
    • Shows have been held annually except from 1914-1919 due to WW1 and from 1940-1946 due to WW2.
    • In 2003 the Nations Cup Competition for the Aga Khan Trophy became part of the Samsung Super League under the auspices of the Federation Equestre Internationale.
    • The Nations Cup Competition for the Aga Khan Trophy is part of the Longines FEI Jumping Nations Cup™ Series.
    • The Dublin Horse Show is Ireland's largest equestrian event, and one of the largest events held on the island.
    • The Show has one of the largest annual prize pools for international show jumping in the world.
  • Beautifully reproduced Woodford,Bourne & Co.Ltd Whiskey mirror. 50cm x 60cm Limerick Woodford Whiskies traded in Cork city for over 250 years. The warehouse was the hub of the companies bottling, storage and distribution operations supplying four shops in Cork and one in Limerick. The building was constructed between 1873 and 1875 at a cost of £4,500. When completed in 1875 the building was considered one of the finest in the city and today continues to be a listed building. The building with its cut limestone frontage has thick floor and roof beams made from imported Canadian white pine to support the weight of the full casks of wine and spirits stored in the warehouse. On the ground floor, you can still see the vaulted ceilings of the original cellars and throughout the building the thick stone walls built with master craftsmanship are on view everywhere. Over 10 years supply of whiskey, casks containing over a million bottles of wine, sherries and ports and more than 50,000 gallons of choice Cork and Dublin whiskies, Scotch whiskies and fine French brandies were all stored from seven to 10 years in wet and dry cellars.
    Woodford Bourne
    Subsequent to a fire the building was restored and in 2001 received 1st Place in the Cork Corporation 'Better Building Award' for the restoration of a historic building. A book entitled 'The History of Woodford Bourne', written by David Nicholson a member of the family, was successfully launched in the warehouse in 2005.  
  • Out of stock
    Lovely and rarely encountered John Gilroy farm scene advertising print in its original aged frame. John Gilroy was a polymath of the painting world, with a mind unlike those of his peers. Because of this, the Guinness® campaigns he brought to life from 1928 to the 1960s remain as distinctive now as they were back then. It was Gilroy's colourful artwork that moved our advertising forward. One of the most memorable was born of his creative interpretation of a performing sea lion that caught his eye at the zoo. That animal, Gilroy mused, would be smart enough to balance a glass of Guinness on its nose. This concept became one of the longest living advertising campaigns in history: "My Goodness, My Guinness."

    “One of the most memorable was born of his creative interpretation of a performing sea lion that caught his eye at the zoo.”

    The hapless zookeeper, a caricature of Gilroy himself, presented the family of unruly animals. From an ostrich swallowing a Guinness, glass and all, to a pelican with a beak full of bottles. A bounding lion, a thieving bear. A crocodile, kangaroo, and penguin. And, of course, most famous of all, the toucan. This evolved, via the toucan, into the "Guinness-a-day" campaign. That fans still adorn their walls with this poster today is a testament to the creative relationship between Gilroy and Guinness.
    Origins : Co Galway
    Dimensions : 46cm x 36cm  4kg
  • An eclectic Brandy Mirror but the association between the Irish and French in the production of the finest in spirits warrants this mirrors inclusion !   42cm x 46cm  Cork Already renowned in the art of brandy making, who better than the Master Distillers of Maison Daucourt to create an entirely new category of whisky. The roots of Maison Daucourt run deep through the world of spirits.
    The family owns a vineyard and a distillery in a prestigious appellation of Cognac. With a French father and an Irish mother, in order to discover the origins of the spirits, Jean-Marc Daucourt went to work in a famous Scottish distillery as a young man,There he learned how to perfect the art of making whisky.
    Born out of a rich heritage, BASTILLE 1789 has taken many years of work by Maison DAUCOURT to distill a singular whisky with a unique French “Savoir faire”, and a perfect balance. This passion has filtered down from generation to generation...
    Naturally, Jean-Marc taught his know-how and experience to his nephew Charles Daucourt. As the brand manager and master distiller too, Charles Daucourt brings a new feeling for the spirit business. The combination of both generations makes BASTILLE 1789 Whisky a unique experience.
  • 88cm x 52cm In olden times the traditional Irish country pub also often functioned as a grocery,sweetshop,veterinary chemist,hardware store and haberdashery where  patrons could partake in a soothing drink after shopping alongside displays of chocolate bars, tins of canned fruit, reels of hay bailer twine, and tubs of sheep dip.Sadly grocery bars are now few and far between but the ones that survive are a throwback to an old and innocent way of life.Dingle in Co Kerry is home to many of the best surviving examples of the pub-grocer.In the famous Currans on Main Street ,the pub always doubled as a general merchant.They sold everything and supplied the townspeople and farmers who would pile into the town on Fairday.The old ledgers still in existence are stuffed with billheads from all types of suppliers- everything was sold -ropes.twines,seeds,ales,buckets,hams,jams,fishing nets,flowers,ladies rubber heels and tights, cloth caps, shirts,boots- the list is endless.  
  • Superb vintage "Ask your Grocer for Shaws Limerick  Bacon & Hams -A Breakfast Luxury as supplied to Royalty". 47cm x 37cm  Limerick Limerick is well-known and famed for its bacon production, “everything but the squeak was used”. Many of the households in areas such as the Abbey kept pigs along with the more traditional chickens usually fed on domestic scraps as well as on root crops. Although the majority of the pigs were imported from the local environs. Thousands of pigs were slaughtered and processed weekly in the Limerick Bacon factories, who in the height of their production were the most consumed pork products in the British Isles. In the 19th century Limerick Hams became renowned throughout the British Empire with Queen Victoria insisting on Limerick hams at her Christmas dinner. Limerick pork through the O’Mara’s was even exporting as far away as Russia and Romania in 1891 and 1902 respectively. The four great bacon factories in Limerick were Matterson’s, Shaw’s, O’Mara’s and Denny’s each competing for local, national and international trade out of Limerick city during the 19th and early 20th Centuries. Other Bacon Merchants in Limerick City during this period were Hogan, Longbottom, Looney, Lynch & Spain, Neazor, O’Brien, O’Connor, O’Halloran, Prendergast, Rea, Sullivan, Thompson  though this article concentrates on the four major players. The bacon industry was wrought with tragedy and some of the stories can be read on the Factory Fatalities page. Further reading on the bacon factories can be found in this issue of The Old Limerick Journal.

    MATTERSON’S

    J Matterson & Sons operated out of Roches Street, while their rival company O’Mara’s operated across the road on the same street from 1839. Mattersons was established in 1816 by John Russell and J Matterson, who were brother-in-laws of a kind. Both men married a Mossop sister, Mary and Eleanor. After the death of Joseph Matterson Snr in 1854, Joseph Matterson Jnr took over the Limerick aspect of the company. While Joseph Matterson Snr’s other son William Matterson, oversaw the London branch of the business. William Matterson died aged 71 in London in January 1903. Not only was Joseph Matterson Jnr. a business owner in the city but he was also a key player in the community. He was vice president of the Protestant Young Mens Association which stained-glass window still remains in-situ in O’Connell Street. Below are the funeral notices from the Limerick Chronicle, from the Limerick City Library Local Studies, for members of the Matterson Family.
    • Matterson, Alfred, Castletroy, Limerick Chronicle 12 August 1848, son of Joseph Matterson Snr
    • Matterson, Mary, Castletroy, Limerick Chronicle 25 June 1853, aged 16, daughter of Joseph Matterson Snr
    • Matterson, Anne, Castletroy, Limerick Chronicle 26 July 1854, aged 20, daughter of Joseph Matterson Snr
    • Matterson, Joseph Snr, Castletroy, Limerick Chronicle 08 July 1854, provision merchant, manufacturer of Limerick Hams; int at Kilmurry church
    • Matterson, Henry, Castletroy, Limerick Chronicle 23 January 1858, aged 32, son of late Joseph Matterson Snr
    • Matterson, Elizabeth , Castletroy, Limerick Chronicle 24 February 1858, aged 23, daughter of late Joseph Matterson Snr
    • Matterson, Mary, Castletroy House, Limerick Chronicle 1st June 1886 aged 82, widow of late Joseph Matterson Snr, death notice.
    • Matterson, Evely Gordon, 81 George Street, 4 January 1890, death notice, aged 4 months, daughter of J. Matterson Jnr
    bacon factoryIn 1901 Joseph Matterson, Jnr aged 60 was living with his 46 year old wife Agnes and children Leopold (18),  Vera Sunderland(9), Victor (7), Eva (5)  and a seven various servants.  Joseph Matterson Jnr and his wife Agnes had 12 children in total with 9 still living in 1911, married 33 years. After Joseph’s death in 1906, Agnes and family moved to the Ennis Road, her children Ian Gordon and Vera Sunderland were living with her in 1911. The following also courtesy of Pat Mossop is a wonderful letter written by a Limerick lady in 1873: Eleanor McGhie, an article by Sharon Slater based on the letter was published in the Old Limerick Journal.

    SHAW’S

    Shaw & Sons operated out of Mulgrave Street. It was founded in 1831 by William John Shaw, whose family originated in Co. Down. In 1892 Shaw’s factory was using electric lights, lifts, a mini-railway  and even telephonic communications, the Shaw’s factory was  well ahead of it’s time. It is now owned by the Kerry Group. Below are the funeral notices from the Limerick Chronicle, from the Limerick City Library Local Studies, for members of the Shaw Family.
    • Shaw, Martha, Rose Cottage, Limerick Chronicle 14 April 1868, wife of William John Shaw – buried in St. Munchin’s Graveyard.
    • Shaw, William John, Rose Cottage, Limerick Chronicle 02 December 1869 – buried in St. Munchin’s Graveyard
    • Shaw, Harriett E., Willowbank, Limerick Chronicle 30 August 1879, second daughter of William John Shaw, Esq.
    • Shaw, Anna Gertrude Thompson, Cheltenham 13 June 1918,  daughter of late William John Shaw, Limerick.
    Alexander William Shaw27 October 1847 – 29 November 1923Derravoher North Circular Road,bacon curer and local politician and the founder of Limerick and Lahinch golf clubs. He was born in County Limerick, the second son of John Shaw (son of WJ Shaw) of Willowbank, bacon merchant. The family firm was already thriving when he took it over, but under his astute management it grew to become one of the largest bacon curing businesses in Europe, and Shaw became one of the most prominent businessmen in the city.  

    O’MARA’S

    J. O’Mara & Sons was founded by James O’Mara who was born in Toomevara, Co. Tipperary. James O’Mara’s originally began curing bacon in the basement of his house on Mungert Street. In 1839 he moved his business to a purpose built factory on 30 Roches Street at the junction of  Anne Street, across from their rival Matterson Bacon Factory. He also moved his family during this time to Hartstonge Street. The O’Mara’s factory was demolished in the late 1980s to make way for the multi-story which stands in the spot today. O’Mara’s 100 year lease on the site on Roches Street ended on 18 June 1979. Below are the funeral notices from the Limerick Chronicle, from the Limerick City Library Local Studies, for members of the O’Mara Family. More information on the O’Mara factory in Limerick can be read on this Old Limerick Journal article. More information on the O’Mara family can be found at Mark Humphry’s Site.

    DENNY’S

    Denny’s and Sons operated out of 27 Upper William Street in in 1891 as well as Mulgrave Street. It was founded by Henry Denny in the 1870s and first operated as a Provision Merchants out of Newtown Mahon, Upper William Street. Denny operated out of Limerick, Cork and Waterford. Denny’s sausages make an appearance in James Joyce’s Ulysses, where Leopold Bloom watches a young girl in Dlugacz’s butcher’s shop buy a pound and a half of Denny’s sausages, as he waits to buy a pork kidney for his and wife Molly’s breakfast. Denny’s is now owned by the Kerry Food group, after they acquired it in 1982. Below are the funeral notices from the Limerick Chronicle, from the Limerick City Library Local Studies, for members of the Denny Family.
  • 45cm x 34cm.     Killarney Co Kerry

    Theatrical advertising poster for "The way to Kenmare".
    Andrew Mack, born William Andrew McAloon, (July 25, 1863 – May 21, 1931) was an American vaudevillian, actor, singer and songwriter of Irish descent.A native of Boston, Massachusetts, he began his career at an early age in 1876 using the stage name Andrew Williams. He began in minstrel shows, and was especially associated with the song "A Violet From Mother's Grave".In 1892, he debuted in vaudeville. He composed songs for himself to sing. In 1899, he composed the popular song "The Story of the Rose (Heart of My Heart)" which became a standard of barbershop quartets.
  • 45cm x 52cm  Broadford Co Clare
    1951 All-Ireland Senior Football Final
    1951 All-Ireland Senior Football Championship Final match programme.jpg
    Event 1951 All-Ireland Senior Football Championship
    Date 23 September 1951
    Venue Croke Park, Dublin
    Attendance 78,201
    The 1951 All-Ireland Senior Football Championship Final was the 64th All-Ireland Final and the deciding match of the 1951 All-Ireland Senior Football Championship, an inter-county Gaelic football tournament for the top teams in Ireland. Mayo and Meath met to decide the destination of the Sam Maguire Cup. Mayo won their second title in a row with goals by Tom Langan and Joe Gilvarry. This was Mayo's second consecutive All-Ireland football title. They have not won an All-Ireland football title since. It is said that a legendary curse overshadows Mayo football since 1951 Mayo players Willie Casey, Paddy Jordan and former GAA President Dr Mick Loftus belatedly received their All-Ireland senior football medals 55 years later. Though squad members, they had not appeared as substitutes in the final and had initially been denied their medals.
    Croke Park (Irish: Páirc an Chrócaigh) is a Gaelic games stadium located in Dublin, Ireland. Named after Archbishop Thomas Croke, it is sometimes called Croker by GAA fans and locals. It serves as both the principal stadium and headquarters of the Gaelic Athletic Association (GAA). Since 1891 the site has been used by the GAA to host Gaelic sports, including the annual All-Ireland in Gaelic football and hurling. A major expansion and redevelopment of the stadium ran from 1991–2005, raising capacity to its current 82,300 spectators. This makes Croke Park the third-largest stadium in Europe, and the largest not usually used for association football. Other events held at the stadium include the opening and closing ceremonies of the 2003 Special Olympics, and numerous musical concerts. In 2012, Irish pop group Westlife sold out the stadium in record-breaking time: less than 5 minutes. From 2007–10, Croke Park hosted home matches of the Ireland national rugby union team and the Republic of Ireland national football team, while their new Aviva Stadium was constructed. This use of Croke Park for non-Gaelic sports was controversial and required temporary changes to GAA rules. In June 2012, the stadium hosted the closing ceremony of the 50th International Eucharistic Congress during which Pope Benedict XVI gave an address over video link.

    City and Suburban Racecourse

    A fireworks and light display was held in Croke Park in front of 79,161 fans on Saturday 31 January 2009 to mark the GAA's 125th anniversary
    The area now known as Croke Park was owned in the 1880s by Maurice Butterly and known as the City and Suburban Racecourse, or Jones' Road sports ground. From 1890 it was also used by the Bohemian Football Club. In 1901 Jones' Road hosted the IFA Cup football final when Cliftonville defeated Freebooters.

    History

    Recognising the potential of the Jones' Road sports ground a journalist and GAA member, Frank Dineen, borrowed much of the £3,250 asking price and bought the ground in 1908. In 1913 the GAA came into exclusive ownership of the plot when they purchased it from Dineen for £3,500. The ground was then renamed Croke Park in honour of Archbishop Thomas Croke, one of the GAA's first patrons. In 1913, Croke Park had only two stands on what is now known as the Hogan stand side and grassy banks all round. In 1917, a grassy hill was constructed on the railway end of Croke Park to afford patrons a better view of the pitch. This terrace was known originally as Hill 60, later renamed Hill 16 in memory of the 1916 Easter Rising. It is erroneously believed to have been built from the ruins of the GPO, when it was constructed the previous year in 1915. In the 1920s, the GAA set out to create a high capacity stadium at Croke Park. Following the Hogan Stand, the Cusack Stand, named after Michael Cusack from Clare (who founded the GAA and served as its first secretary), was built in 1927. 1936 saw the first double-deck Cusack Stand open with 5,000 seats, and concrete terracing being constructed on Hill 16. In 1952 the Nally Stand was built in memorial of Pat Nally, another of the GAA founders. Seven years later, to celebrate the 75th anniversary of the GAA, the first cantilevered "New Hogan Stand" was opened. The highest attendance ever recorded at an All-Ireland Senior Football Championship Final was 90,556 for Offaly v Down in 1961. Since the introduction of seating to the Cusack stand in 1966, the largest crowd recorded has been 84,516.

    Bloody Sunday

    Bloody Sunday remembrance plaque
    During the Irish War of Independence on 21 November 1920 Croke Park was the scene of a massacre by the Royal Irish Constabulary (RIC). The Police, supported by the British Auxiliary Division, entered the ground and began shooting into the crowd, killing or fatally wounding 14 civilians during a Dublin-Tipperary Gaelic football match. The dead included 13 spectators and Tipperary player Michael Hogan. Posthumously, the Hogan stand built in 1924 was named in his honour. These shootings, on the day which became known as Bloody Sunday, were a reprisal for the killing of 15 people associated with the Cairo Gang, a group of British Intelligence officers, by Michael Collins' 'squad' earlier that day.

    Dublin Rodeo

    In 1924, American rodeo promoter, Tex Austin, staged the Dublin Rodeo, Ireland's first professional rodeo at Croke Park Stadium. For seven days, with two shows each day from August 18 to August 24, sell out crowds saw cowboys and cowgirls from Canada, the United States, Mexico, Argentina and Australia compete for rodeo championship titles.Canadian bronc riders such as Andy Lund and his brother Art Lund, trick riders such as Ted Elder and Vera McGinnis were among the contestants. British Pathe filmed some of the rodeo events.

    Stadium design

    In 1984 the organisation decided to investigate ways to increase the capacity of the old stadium. The design for an 80,000 capacity stadium was completed in 1991. Gaelic sports have special requirements as they take place on a large field. A specific requirement was to ensure the spectators were not too far from the field of play. This resulted in the three-tier design from which viewing games is possible: the main concourse, a premium level incorporating hospitality facilities and an upper concourse. The premium level contains restaurants, bars and conference areas. The project was split into four phases over a 14-year period. Such was the importance of Croke Park to the GAA for hosting big games, the stadium did not close during redevelopment. During each phase different parts of the ground were redeveloped, while leaving the rest of the stadium open. Big games, including the annual All-Ireland Hurling and Football finals, were played in the stadium throughout the development.
    The outside of the Cusack Stand

    Phase one – New Cusack Stand

    The first phase of construction was to build a replacement for Croke Park's Cusack Stand. A lower deck opened for use in 1994. The upper deck opened in 1995. Completed at a cost of £35 million, the new stand is 180 metres long, 35 metres high, has a capacity for 27,000 people and contains 46 hospitality suites. The new Cusack Stand contains three tiers from which viewing games is possible: the main concourse, a premium level incorporating hospitality facilities and finally an upper concourse. One end of the pitch was closer to the stand after this phase, as the process of slightly re-aligning the pitch during the redevelopment of the stadium began. The works were carried out by Sisk Group.

    Phase two – Davin Stand

    Phase Two of the development started in late 1998 and involved extending the new Cusack Stand to replace the existing Canal End terrace. It involved reacquiring a rugby pitch that had been sold to Belvedere College in 1910 by Frank Dineen. In payment and part exchange, the college was given the nearby Distillery Road sportsgrounds.[19] It is now known as The Davin Stand (Irish: Ardán Dáimhím), after Maurice Davin, the first president of the GAA. This phase also saw the creation of a tunnel which was later named the Ali tunnel in honour of Muhammad Ali and his fight against Al Lewis in July 1972 in Croke Park.

    Phase three – Hogan Stand

    Phase Three saw the building of the new Hogan Stand. This required a greater variety of spectator categories to be accommodated including general spectators, corporate patrons, VIPs, broadcast and media services and operation staff. Extras included a fitted-out mezzanine level for VIP and Ard Comhairle (Where the dignitaries sit) along with a top-level press media facility. The end of Phase Three took the total spectator capacity of Croke Park to 82,000.

    Phase four – Nally Stand & Nally End/Dineen Hill 16 terrace

    After the 2003 Special Olympics, construction began in September 2003 on the final phase, Phase Four. This involved the redevelopment of the Nally Stand, named after the athlete Pat Nally, and Hill 16 into a new Nally End/Dineen Hill 16 terrace. While the name Nally had been used for the stand it replaced, the use of the name Dineen was new, and was in honour of Frank Dineen, who bought the original stadium for the GAA in 1908, giving it to them in 1913. The old Nally Stand was taken away and reassembled in Pairc Colmcille, home of Carrickmore GAA in County Tyrone. The phase four development was officially opened by the then GAA President Seán Kelly on 14 March 2005. For logistical reasons (and, to a degree, historical reasons), and also to provide cheaper high-capacity space, the area is a terrace rather than a seated stand, the only remaining standing-room in Croke Park. Unlike the previous Hill, the new terrace was divided into separate sections – Hill A (Cusack stand side), Hill B (behind the goals) and the Nally terrace (on the site of the old Nally Stand). The fully redeveloped Hill has a capacity of around 13,200, bringing the overall capacity of the stadium to 82,300. This made the stadium the second biggest in the EU after the Camp Nou, Barcelona. However, London's new Wembley stadium has since overtaken Croke Park in second place. The presence of terracing meant that for the brief period when Croke Park hosted international association football during 2007–2009, the capacity was reduced to approximately 73,500, due to FIFA's statutes stating that competitive games must be played in all-seater stadiums.

    Pitch

    Croke Park floodlights in use during Six Nations Championship match
    The pitch in Croke Park is a soil pitch that replaced the Desso GrassMaster pitch laid in 2002. This replacement was made after several complaints by players and managers that the pitch was excessively hard and far too slippery. Since January 2006, a special growth and lighting system called the SGL Concept has been used to assist grass growing conditions, even in the winter months. The system, created by Dutch company SGL (Stadium Grow Lighting), helps in controlling and managing all pitch growth factors, such as light, temperature, CO2, water, air and nutrients.

    Floodlighting

    With the 2007 Six Nations clash with France and possibly other matches in subsequent years requiring lighting the GAA installed floodlights in the stadium (after planning permission was granted). Indeed, many other GAA grounds around the country have started to erect floodlights as the organisation starts to hold games in the evenings, whereas traditionally major matches were played almost exclusively on Sunday afternoons. The first game to be played under these lights at Croke Park was a National Football League Division One match between Dublin and Tyrone on 3 February 2007 with Tyrone winning in front of a capacity crowd of over 81,000 – which remains a record attendance for a National League game, with Ireland's Six Nations match with France following on 11 February. Temporary floodlights were installed for the American Bowl game between Chicago Bears and Pittsburgh Steelers on the pitch in 1997, and again for the 2003 Special Olympics.

    Concert

    U2's Vertigo Tour at Croke Park in 2005
    U2's 360° Tour at Croke Park in 2009
    Date Performer(s) Opening act(s) Tour/Event Attendance Notes
    29 June 1985 U2 In Tua Nua, R.E.M., The Alarm, Squeeze The Unforgettable Fire Tour 57,000 First Irish act to have a headline concert. Part of the concert was filmed for the group's documentary Wide Awake in Dublin.
    28 June 1986 Simple Minds Once Upon A Time Tour Guest appearance by Bono
    27 June 1987 U2 Light A Big Fire, The Dubliners, The Pogues, Lou Reed The Joshua Tree Tour 114,000
    28 June 1987 Christy Moore, The Pretenders, Lou Reed, Hothouse Flowers
    28 June 1996 Tina Turner Brian Kennedy Wildest Dreams Tour 40,000/40,000
    16 May 1997 Garth Brooks World Tour II
    18 May 1997
    29 May 1998 Elton John & Billy Joel Face to Face 1998
    30 May 1998
    24 June 2005 U2 The Radiators from Space, The Thrills, The Bravery, Snow Patrol, Paddy Casey, Ash Vertigo Tour 246,743
    25 June 2005
    27 June 2005
    20 May 2006 Bon Jovi Nickelback Have a Nice Day Tour 81,327
    9 June 2006 Robbie Williams Basement Jaxx Close Encounters Tour
    6 October 2007 The Police Fiction Plane The Police Reunion Tour 81,640 Largest attendance of the tour.
    31 May 2008 Celine Dion Il Divo Taking Chances World Tour 69,725 Largest attendance for a solo female act
    1 June 2008 Westlife Shayne Ward Back Home Tour 85,000 Second Irish act to have a headline concert. Largest attendance of the tour. Part of the concert was filmed for the group's documentary and concert DVD 10 Years of Westlife - Live at Croke Park Stadium.
    14 June 2008 Neil Diamond
    13 June 2009 Take That The Script Take That Present: The Circus Live
    24 July 2009 U2 Glasvegas, Damien Dempsey U2 360° Tour 243,198
    25 July 2009 Kaiser Chiefs, Republic of Loose
    27 July 2009 Bell X1, The Script The performances of "New Year's Day" and "I'll Go Crazy If I Don't Go Crazy Tonight" were recorded for the group's live album U22 and for the band's remix album Artificial Horizon and the live EP Wide Awake in Europe, respectively.
    5 June 2010 Westlife Wonderland, WOW, JLS, Jedward Where We Are Tour 86,500 Largest attendance of the tour.
    18 June 2011 Take That Pet Shop Boys Progress Live 154,828
    19 June 2011
    22 June 2012 Westlife Jedward, The Wanted, Lawson Greatest Hits Tour 187,808[24] The 23 June 2012 date broke the stadium record for selling out its tickets in four minutes. Eleventh largest attendance at an outdoor stadium worldwide. Largest attendance of the tour and the band's music career history. Part of the concert was filmed for the group's documentary and concert DVD The Farewell Tour - Live in Croke Park.
    23 June 2012
    26 June 2012 Red Hot Chili Peppers Noel Gallagher's High Flying Birds, The Vaccines I'm with You World Tour
    23 May 2014 One Direction 5 Seconds of Summer Where We Are Tour 235,008
    24 May 2014
    25 May 2014
    20 June 2015 The Script & Pharrell Williams No Sound Without Silence Tour 74,635
    24 July 2015 Ed Sheeran x Tour 162,308
    25 July 2015
    27 May 2016 Bruce Springsteen The River Tour 2016 160,188
    29 May 2016
    9 July 2016 Beyoncé Chloe x Halle, Ingrid Burley The Formation World Tour 68,575
    8 July 2017 Coldplay AlunaGeorge, Tove Lo A Head Full of Dreams Tour[25] 80,398
    22 July 2017 U2 Noel Gallagher's High Flying Birds The Joshua Tree Tour 2017 80,901
    17 May 2018 The Rolling Stones The Academic No Filter Tour 64,823
    15 June 2018 Taylor Swift Camila Cabello, Charli XCX Taylor Swift's Reputation Stadium Tour 136.000 Swift became the first woman headline two concerts in a row there.
    16 June 2018
    7 July 2018 Michael Bublé Emeli Sandé
    24 May 2019 Spice Girls Jess Glynne Spice World - 2019 UK Tour
    5 July 2019 Westlife James Arthur Wild Youth The 20 Touror The Twenty Tour The 5 July 2019 date sold out its tickets in six minutes. Second date released were also sold out in under forty-eight hours.
    6 July 2019

    Non-Gaelic games

    There was great debate in Ireland regarding the use of Croke Park for sports other than those of the GAA. As the GAA was founded as a nationalist organisation to maintain and promote indigenous Irish sport, it has felt honour-bound throughout its history to oppose other, foreign (in practice, British), sports. In turn, nationalist groups supported the GAA as the prime example of purely Irish sporting culture. Until its abolition in 1971, rule 27 of the GAA constitution stated that a member of the GAA could be banned from playing its games if found to be also playing association football, rugby or cricket. That rule was abolished but rule 42 still prohibited the use of GAA property for games with interests in conflict with the interests of the GAA. The belief was that rugby and association football were in competition with Gaelic football and hurling, and that if the GAA allowed these sports to use their ground it might be harmful to Gaelic games, while other sports, not seen as direct competitors with Gaelic football and hurling, were permitted, such as the two games of American football (Croke Park Classic college football game between The University of Central Florida and Penn State, and an American Bowl NFL preseason game between the Chicago Bears and the Pittsburgh Steelers) on the Croke Park pitch during the 1990s.[27] On 16 April 2005, a motion to temporarily relax rule No. 42 was passed at the GAA Annual Congress. The motion gives the GAA Central Council the power to authorise the renting or leasing of Croke Park for events other than those controlled by the Association, during a period when Lansdowne Road – the venue for international soccer and rugby matches – was closed for redevelopment. The final result was 227 in favour of the motion to 97 against, 11 votes more than the required two-thirds majority. In January 2006, it was announced that the GAA had reached agreement with the Football Association of Ireland (FAI) and Irish Rugby Football Union (IRFU) to stage two Six Nations games and four soccer internationals at Croke Park in 2007 and in February 2007, use of the pitch by the FAI and the IRFU in 2008 was also agreed.These agreements were within the temporary relaxation terms, as Lansdowne Road was still under redevelopment until 2010. Although the GAA had said that hosted use of Croke Park would not extend beyond 2008, irrespective of the redevelopment progress, fixtures for the 2009 Six Nations rugby tournament saw the Irish rugby team using Croke park for a third season. 11 February 2007 saw the first rugby union international to be played there. Ireland were leading France in a Six Nations clash, but lost 17–20 after conceding a last minute (converted) try. Raphael Ibanez scored the first try in that match; Ronan O'Gara scored Ireland's first ever try in Croke Park. A second match between Ireland and England on 24 February 2007 was politically symbolic because of the events of Bloody Sunday in 1920.There was considerable concern as to what reaction there would be to the singing of the British national anthem "God Save the Queen". Ultimately the anthem was sung without interruption or incident, and applauded by both sets of supporters at the match, which Ireland won by 43–13 (their largest ever win over England in rugby). On 2 March 2010, Ireland played their final international rugby match against a Scotland team that was playing to avoid the wooden spoon and hadn't won a championship match against Ireland since 2001. Outside half, Dan Parks inspired the Scots to a 3-point victory and ended Irish Hopes of a triple crown. On 24 March 2007, the first association football match took place at Croke Park. The Republic of Ireland took on Wales in UEFA Euro 2008 qualifying Group D, with a Stephen Ireland goal securing a 1–0 victory for the Irish in front of a crowd of 72,500. Prior to this, the IFA Cup had been played at the then Jones' Road in 1901, but this was 12 years before the GAA took ownership. Negotiations took place for the NFL International Series's 2011 game to be held at Croke Park but the game was awarded to Wembley Stadium.

    World record attendance

    On 2 May 2009, Croke Park was the venue for a Heineken Cup rugby semi-final, in which Leinster defeated Munster 25–6. The attendance of 82,208 set a new world record attendance for a club rugby union game.[35] This record stood until 31 March 2012 when it was surpassed by an English Premiership game between Harlequins and Saracens at Wembley Stadium which hosted a crowd of 83,761.This was beaten again in 2016 in the Top 14 final at the Nou Camp which hosted a crowd of 99,124

    Skyline tour

    A walkway, known under a sponsorship deal as Etihad Skyline Croke Park, opened on 1 June 2012.From 44 metres above the ground, it offers views of Dublin city and the surrounding area.The Olympic Torch was brought to the stadium and along the walkway on 6 June 2012.

    GAA Hall of Fame

    Statue of Michael Cusack outside the Croke Park GAA Museum
    On 11 February 2013, the GAA opened the Hall of Fame section in the Croke Park museum. The foundation of the award scheme is the Teams of the Millennium the football team which was announced in 1999 and the hurling team in 2000 and all 30 players were inducted into the hall of fame along with Limerick hurler Eamonn Cregan and Offaly footballer Tony McTague who were chosen by a GAA sub-committee from the years 1970–74.New inductees will be chosen on an annual basis from the succeeding five-year intervals as well as from years preceding 1970. In April 2014, Kerry legend Mick O'Dwyer, Sligo footballer Micheál Kerins, along with hurlers Noel Skehan of Kilkenny and Pat McGrath of Waterford became the second group of former players to receive hall of fame awards.
  • 1970s original Guinness pub advert with the slogan-"Found!" (Supplement to the illustrated London News) Origins ; London   Dimensions; 55cm x 45cm     Glazed The copywriter in question really got stuck into this one ! "Found... the goodness in a Guinness.Here is one of the worlds great drinks--clean tasting with a touch of bitterness to tenor the palate.While you're enjoying your Guinness ,the goodness quietly goes to work in a way that you can only discover for yourself.So go on to Guinness for a while and see the good it does you.You'll enjoy proving that Guinness is good for you"   Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
    The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.
    The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
    Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”  
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