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    Fantastic McConnell's Old Irish Whiskey Mirror (Cromac Distillery Belfast)-McConnell's closed in 1930 so we estimate this mirror to be approximately 95-110 years old.Please email us for further details and pricing. 40cm x 70cm  Portadown Co Armagh (Please note that all of our rare, expensive mirrors are packed,protected and secured with the utmost care and are shipped via DHL in specially constructed plywood transport containers )  
      In 1776 Two brothers, John and James, from Northern Ireland began to produce a whisky celebrated for its exceptional smoothness and taste: J. & J. McConnell. McConnell’s quickly became  the toast of Belfast,was  shipped to all corners of the globe, helping to establish Irish whisky as the most popular drink in the world. The McConnell’s distillery was right on the banks of River Lagan, a sprawling, buzzing compound dedicated to one pursuit: producing the finest whisky in all of Ireland. Then on one fateful day in 1909, 500,000 gallons of McConnell’s whisky went up in flames and by the time it was over, half the distillery lay in ruins.This would have been the end for most whiskies. But not McConnell’s. They began to rebuild. Before long, they were back on top of the Irish whisky world. But then calamity struck again. This time it wasn’t a fire – it was Prohibition, which outlawed the sale of liquor in the United States.America was the biggest market for Irish whisky, and suddenly it was gone. Ninety percent of Irish whiskies went under as a result of Prohibition, including McConnell’s.
  • Rossbrin wall box

    The first act of the Irish Free State after independence was to paint all the post boxes throughout the country green. It was a brilliant stroke – royal red replaced by emerald green in one of the most visible and ubiquitous symbols of national administration.

    Penfold Skibb

    The Penfold post box in Skibbereen, one of only a handful left in Ireland

    Ironically, the post boxes themselves did not change, so the royal insignias were simply over-painted by the new colour. The result was a charming mixture of tradition and adaptation that serves as an ongoing reminder of the history of Ireland and its institutions.

    A commemorative sheet of stamps which are going on sale to mark 200 years since the birth of Anthony Trollope (Royal Mail/PA)
    Special stamps issued by the Royal Mail in 2015 to celebrate the bicentenary of the birth of Anthony Trollope

    The first post boxes were introduced to Ireland in the 1850s by the novelist Anthony Trollope, then a Surveyor for the Post Office. Trollope was happy in Ireland and wrote several novels and stories set here, although they are not the works for which he is most remembered.

    Trollope Book Cover

    We don’t usually think of Anthony Trollope as an Irish novelist but he lived here for almost 20 years, spent working for the Post Office and writing

    One of the earliest models for a free-standing post box came to be known as the Penfold, after its designer, J W Penfold. They were manufactured and deployed from 1866 to 1879 and very few have survived in Ireland to this day – only six are known and of these only three are still in operation. Skibbereen has one of those, and very fine it is: one hundred and fifty years old and still in daily use!

    Penfold Acanthus Leaf

    The hexagonal Penfold designed was apparently inspired by the Temple of the Winds in Athens (although the Temple is octagonal), with the addition of an acanthus leaf on the cap and a smart bud-shaped finial and beading.

    BenQ Digital Camera
    Photograph of the Temple of the Winds from Wikipedia

    Our Skibbereen Penfold is in excellent condition: note the royal insignia and the entwined VR for Victoria Regina.

    Penfold Skibb closer

    The Penfolds were replaced by round pillar boxes because there were too many complaints that the hexagonal design caused letters to stick. These cylindrical boxes can be seen everywhere in Ireland still, although mostly in towns and cities. The one below is on Grand Parade in Cork.

    Cork Post box

    Ferguson post box book

    In his book The Irish Post Box, which I gratefully acknowledge as the source of much of the information in this blog post, Stephen Ferguson describes the three main types of post boxes that have been developed for use in Ireland: pillar, wall and lamp. In rural areas, such as West Cork, wall and lamp boxes are the most common forms I have encountered.

    Skibb wall box

    Here’s a representative wall box in Skibbereen. Interestingly, it’s part of a mini-complex of historical markers including the plaque to the Clerke sisters (see my posts From Skibbereen to the Moon Part 1 and Part 2 for more about these remarkable women and their family) and signs for the Skibbereen heritage walking trail, all mounted together on the wall of what was the main bank in Skibbereen during the Famine period.

    Skibb post box

    The box was manufactured by W T Allen and Co of London and bears the ornately scrolled insignia  and crown of Edward the VII, which places it between 1901 to 1910.

    Bantry Wall Box

    Here’s another nice one in Bantry, a Victorian one, although this time the VR lettering is simpler than on the Penfold. This one has been painted so often that the embossed POST OFFICE on the protective hood has almost disappeared under the layers.

    Bantry Wall Box closer

    Lamp boxes were designed for remote areas where a suitable wall might not be readily available. Ferguson explains: 

    Lamp post boxes, based on a design used by the United States Postal Service, were first introduced in 1896 in London as a response to calls for more post boxes throughout the city. Affixed to a street lamp, the boxes were used at locations where the expense of a pillar or wall box could not be justified. In Ireland, however, they were often deployed in rural areas where, attached to a telegraph or specially erected pole by metal clips, they were very useful in extending postal collections to remote and sparsely populated regions. Tucked under hedges or used sometimes as a smaller version of a wall box, these post boxes were relatively cheap to make and easy to install and they symbolise…the extraordinary influence and reach of the Post Office as an institution at the height of its powers.

    Post box near Barleycove

    Driving or walking around rural Ireland, look out for ‘lamp’ boxes. Here’s one from the road near Barley Cove.

    Pole Box near Barley Cove

    Post_Box_P_T_SE_Washington_Street__Cork.A closer inspection reveals this one bears the P & T logo that was in use between 1939 and 1984, before it was replaced by the brand ‘An Post’. Sometimes the old royal initials were ground off the boxes, or sometimes the doors were replaced with new ones bearing the P&T lettering, but it seems that considerations of cost (always paramount with the careful Post Office) allowed many to simply remain in place as they were. In the early years of the new state, some were embossed with the Saorstát Éireann logo (even sharing the door with a VR insignia) but that practice was relatively short lived and I have found no examples to it yet in West Cork. The website Irish Postal History has this example from Washington Street in Cork.

    Most scenic postbox

    On Cape  Clear – the most scenic post box in Ireland?

    If no lamp post or suitable pole existed, a simple stake was erected to which a box could be attached. Cape Clear Island didn’t get electricity until the 1970s, so this post box (above and below) must predate the advent of poles. The logo, however, is that of An Post, which was established as the new brand in 1984. Perhaps the poles were only erected island-wide after the submarine cable was laid in the 1990s.

    Cape Clear post box closer

    Not all mail boxes have been retained for active use – so what happens to them? Many simply remain in situ, as a picturesque reminder of times when we actually wrote to each other instead of texting or emailing. The one below at Rossbrin, near Ballydehob, was once attached to the wall outside the old schoolhouse. The first photograph at the start of today’s post shows its location.

    Rossbring Wall box 3

    And this one, at Ahakista, has been repurposed as a wayside shrine.

    repurposed

    But even if it’s still in use, sometimes a mail boxes can’t be used for its real purpose, but has more important work to do! I don’t know where this last photograph was taken or whose work this is – it was widely circulated on the internet – but I would be happy to credit the photographer if I knew who it was. Delighted to have this also as an example of a post box from the reign of George V, 1910 to 1936.

    Post box birds nest

  • 64cm x 45cm Fantastic original Guinness showcard from 1959 at the dawn of Draught Guinness. Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
    The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.
    The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
    Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”
  • Magnificent and extremely rare small  Dublin DWD Whiskey Mirror.In particular the smaller mirrors are amongst the most sought after on the market and this very special example will adorn any collection. 23cm x 30cm  Rathdrum. Co Wicklow

    History of the DWD Whiskey Distillery

    The Dublin Whiskey Distillery Co Rebirth & Redemption

    Ireland’s history of whiskey distilling runs long and deep. The word ‘whiskey’ comes from the Gaelic, “uisce beatha”, meaning “water of life”, and Irish whiskey is one of the earliest known distilled beverages in the world, believed to have originated when Irish monks brought the technique of distilling perfumes back to Ireland around 1000 AD. Ever resourceful, the Irish modified this craft to create the wonderful spirit that endures to this day. But Irish whiskey’s most recent past reveals an extraordinary tale of subterfuge and intrigue that belies this golden spirit. The mercurial craft of whiskey making has lost none of its ethereal mystique and remains indelibly woven with what it means to be Irish. It has oiled a rich and eclectic culture that has reached far beyond our island shores. Yet the ‘light music’ appreciated by Joyce hides a dramatic tale of endurance and fortitude that has demanded so much from its leading protagonists. Neither war, nor famine or draconian law, be it home-grown or foreign made, or the shifting sands of empires and nations, or the shallow trends of libatious fashion could halt this most resolute and enduring spirit.
    DWD-Whiskey-Review-Heritage-Edition

    The founder and Master Distiller of the Dublin Whiskey Distillery Company

    John Brannick, founder and master distiller of the Dublin Whiskey Distillery Company, was born into a renowned family of Irish whiskey-makers. His father Patrick and his uncles were all established distillers with Sir John Power of “Powers Irish Whiskey” fame, and in time both John and his younger brother Patrick Jr would follow in their father’s footsteps. Like all the great Irish distillers of the 19th century, the Brannick family used traditional “Pot Still” distillation, the simplest and oldest form of distillation, the principles of which have remained unchanged to this day. First, a whiskey “mash” comprised of water and grain is prepared. Yeast is added, causing fermentation, which creates alcohol in a solution known as “distiller’s beer” or “wash”. The “wash” is placed into a round bottomed copper kettle or “Pot Still” and heated to a temperature above the boiling point of alcohol but below that of water. The alcohol evaporates, leaving the water behind, and the vapour rises into a tube where it cools and condenses back into spirit. However, not all spirit is created equal. The early evaporations and the last evaporations, known as “heads” and “tails,” contain impurities, so it is the “heart” or mid part of the distillation process that the distiller seeks. The essence of distillation is timing, knowing when to “cut” between the head, heart and tail and retain only the best spirit. It was this time-honoured process that the young John Brannick learned from his father and uncles, a method to which he faithfully adhered and a skill which he perfected throughout his life. 1845 was a significant year for John Brannick when, at the age of 15, he began his formal apprenticeship at the John’s Lane Distillery. The Powers Distillery was one of the great distilleries of Dublin and young John’s experiences there instilled in him a lifelong passion for the fine art of whiskey-making. At the time, Ireland was an impoverished country with little or no industry. Distilleries constituted a rare exception and they, their owners and employees enjoyed significant status in their communities.
    The young John Brannick soon demonstrated a natural flair for the craft of whiskey-making. These early years, working within the hallowed halls of the John’s Lane Distillery, laid the foundations for his later exploits within the industry. It wasn’t long before the other great distilleries took note of his growing reputation and in 1852 George Roe & Sons enticed Brannick to join the House of George Roe & Co with the promise that he would some day become a Master Distiller.After nearly 20 years of perfecting his craft with the House of Roe, Brannick had reached the illustrious position of Master Distiller. His reputation amongst the great distilleries of Dublin was now firmly established, but his ambitions didn’t end there. Brannick had long harboured a burning desire to build the finest distillery in the world, and in 1870, having secured the necessary backing, he resigned his position and struck out on his own, establishing the Dublin Whiskey Distillery Company Limited. DWD.For the next two years Brannick worked on a revolutionary design for his distillery. A site was chosen, less than a mile north of Dublin’s city centre, on the banks of the River Tolka, and construction started on 22 July 1872 Exactly one year later, distillation began with the preparation of the first ever DWD wash. Meanwhile, with work on the great distillery underway, Brannick finally fulfilled another long-standing promise and married his sweetheart Mary Hayes on 26 January 1873.

    Aeneas Coffey Inventor of the Continuous “Patent Coffee Still”

    In the year in which John Brannick was born, Aeneas Coffey was granted patent #5974 for his design of a two column continuous still or “Patent Still”. The Patent Still represented a revolution in spirit distillation, eliminating the need for multi-distillation using traditional “Pot Stills” and producing a lighter spirit with a higher proof at a fraction of the cost. However, it was shunned by the great Dublin distilleries, who considered the whiskey produced to be bland and tasteless in comparison with their world-famous “Pot Still” creations. They may have also considered the arrival of the Patent Still a direct challenge to their profession, an early form of automation attempting to replace the distiller’s art and skill. Many years later John Brannick, who went on to become one of the great masters of Pot Still whiskey, would reflect on the irony that the year of his birth marked the establishment of the Patent Still, the nemesis of his life’s work

    The DWD Legacy is Reborn

    Two old friends meet amid the bustle of the city and retire to the Palace Bar on Fleet Street to remember old times. By chance, one of them notices a bottle – a very old, unopened whiskey bottle with a mysterious, faded label – sitting in a glass case behind the bar. A relic of lost times. ‘What is that?’ he asks the barman. With this simple question, not one but two journeys began: a journey back in time into the extraordinary story of the “Finest Whiskey in the World”, a story of one man’s vision, gloriously realised, crushed by history and destroyed in a very Irish betrayal. And a journey into the future, the future of a once-great distillery, dismantled, neglected and forgotten. Until now. After 75 long years, DWD is back. Today’s DWD is not a copy of the past: a simple reproduction for nostalgia’s sake. Since the distillery closed its doors in 1941 the world has moved on and advances in the art of distilling cannot be ignored. But some values are timeless and remain as cherished and respected as they did when John Brannick laid the cornerstone of his great distillery in theglorious summer of 1872: real character, brave resolve and a true sense of belonging. Today’s DWD is the natural heir of its noble ancestor, a modern whiskey that draws on the wisdom of the past. And this is only the beginning of the DWD revival. In time, Brannick’s great house will be rebuilt, his achievements rivalled and perhaps even surpassed. But for now let us raise a glass to the return of the “Finest Whiskey in the World”, and look forward to the glories yet to come.

    The Finest Whiskey in The World

    Today, Irish whiskey is regulated and controlled both by international law and the Irish Whiskey Association. The definition of Irish whiskey and the method of production is globally agreed and enforced to ensure industry standards are protected and maintained at all times. However, back in 1880 no such legal definitions existed, and the global success of the industry began to attract the attention of disreputable characters intent on passing off various spirits and concoctions as ‘Irish whiskey’. The problem was made worse by the great distilleries of Dublin, which were content to leave bottling and branding to merchants and bonders. This laissez-faire attitude enabled unscrupulous dealers to import cheap Scotch and pass it off as highly desirable Irish whiskey. True to form, John Brannick was one of the first to recognise the danger and take steps to protect both his whiskey and his customers from counterfeit products. In 1880 he introduced the famous DWD Post Still logo to identify and market the DWD brand. He controlled its use tightly, working only with trusted merchants and bonders to ensure the DWD brand was respected and admired as the “Finest Whiskey in the World”.
    “The extraordinary story of the ‘Finest Whiskey in the World’, a tale of one man’s vision, gloriously realised, only to be crushed by history and destroyed in a very Irish betrayal.” Tomas – DWD Brand Ambassador

    THE GREATEST ACCOLADE

    In 1887 Brannick’s achievements and DWD’s greatness were formally recognized by two seminal publications: The Whisky Distilleries of the United Kingdom by Alfred Barnard and The Industries of Dublin by Spencer Blackett. Barnard’s work has been described as the most important book ever written on whiskey. It was Barnard who first recognised DWD as one of the six “Great Distilleries of Dublin City” by inspecting the distillery in the summer of 1886. Barnard described DWD as “the most modern of the distilleries in Dublin, handsomely designed and of great ornamentation, it rears its head proud and at a distance looks like a monument built to commemorate the virtues of some dead hero.” Barnard also acknowledged “that a mastermind and skilled hand had planned this great work.”

    The Six Great Distilleries Of Dublin City

    During the 19th and early 20th centuries, Irish whiskey was the most prestigious whiskey industry in the world. At the heart of this industry stood Dublin, its whiskey recognised the world over as the finest expression of the art and now, with the acclaim of Alfred Barnard and other connoisseurs, DWD assumed its rightful place among the “Great Distilleries of Dublin City”, an exclusive club that brought together the six great masters of Irish whiskey: John Jameson & Co, William Jameson & Co, Sir John Power & Sons, George Roe & Sons, The Phoenix Park Distillery and, of course, the Dublin Whiskey Distillery.
     
           
  • 23cm x 30cm  Dublin We think small is beautiful when it comes to antique Irish Whiskey Mirrors and here is one magnificent example of one.A John Jameson Whiskey Mirror with the legendary Barrelman to the fore. WHY A BARRELMAN? In 1930 John Jameson made a barrelman mascot for aviator Sir C. Kingford-Smith. On June 24th 1930, the mascot took pride of place in the 'Southern Cross' plane that flew from Portmarnock, Ireland on the transatlantic odyssey to America. Since the making of this first lucky mascot, Jameson has revived the icon of the Barrelman, placing him front and centre on their communications. WHY AT THE DIRTY ONION? Constructed in the early 1800s, this was a busy Jameson warehouse long before it became a bar. Granted a bonded licence in 1921, it stored barrels and crates of Jameson in a warehouse known as 'Stack N'. The Barrelman is a tribute to those early adopters of Jameson who labored to bring the barrels to the city.  
    Jameson Barrel Man
      John Jameson was originally a lawyer from Alloa in Scotland before he founded his eponymous distillery in Dublin in 1780.Prevoius to this he had made the wise move of marrying Margaret Haig (1753–1815) in 1768,one of the simple reasons being Margaret was the eldest daughter of John Haig, the famous whisky distiller in Scotland. John and Margaret had eight sons and eight daughters, a family of 16 children. Portraits of the couple by Sir Henry Raeburn are on display in the National Gallery of Ireland. John Jameson joined the Convivial Lodge No. 202, of the Dublin Freemasons on the 24th June 1774 and in 1780, Irish whiskey distillation began at Bow Street. In 1805, he was joined by his son John Jameson II who took over the family business that year and for the next 41 years, John Jameson II built up the business before handing over to his son John Jameson the 3rd in 1851. In 1901, the Company was formally incorporated as John Jameson and Son Ltd. Four of John Jameson’s sons followed his footsteps in distilling in Ireland, John Jameson II (1773 – 1851) at Bow Street, William and James Jameson at Marrowbone Lane in Dublin (where they partnered their Stein relations, calling their business Jameson and Stein, before settling on William Jameson & Co.). The fourth of Jameson's sons, Andrew, who had a small distillery at Enniscorthy, Co. Wexford, was the grandfather of Guglielmo Marconi, inventor of wireless telegraphy. Marconi’s mother was Annie Jameson, Andrew’s daughter. John Jameson’s eldest son, Robert took over his father’s legal business in Alloa. The Jamesons became the most important distilling family in Ireland, despite rivalry between the Bow Street and Marrowbone Lane distilleries. By the turn of the 19th century, it was the second largest producer in Ireland and one of the largest in the world, producing 1,000,000 gallons annually. Dublin at the time was the centre of world whiskey production. It was the second most popular spirit in the world after rum and internationally Jameson had by 1805 become the world's number one whiskey. Today, Jameson is the world's third largest single-distillery whiskey. Historical events, for a time, set the company back. The temperance movement in Ireland had an enormous impact domestically but the two key events that affected Jameson were the Irish War of Independence and subsequent trade war with the British which denied Jameson the export markets of the Commonwealth, and shortly thereafter, the introduction of prohibition in the United States. While Scottish brands could easily slip across the Canada–US border, Jameson was excluded from its biggest market for many years.
    Historical pot still at the Jameson distillery in Cork
    The introduction of column stills by the Scottish blenders in the mid-19th-century enabled increased production that the Irish, still making labour-intensive single pot still whiskey, could not compete with. There was a legal enquiry somewhere in 1908 to deal with the trade definition of whiskey. The Scottish producers won within some jurisdictions, and blends became recognised in the law of that jurisdiction as whiskey. The Irish in general, and Jameson in particular, continued with the traditional pot still production process for many years.In 1966 John Jameson merged with Cork Distillers and John Powers to form the Irish Distillers Group. In 1976, the Dublin whiskey distilleries of Jameson in Bow Street and in John's Lane were closed following the opening of a New Midleton Distillery by Irish Distillers outside Cork. The Midleton Distillery now produces much of the Irish whiskey sold in Ireland under the Jameson, Midleton, Powers, Redbreast, Spot and Paddy labels. The new facility adjoins the Old Midleton Distillery, the original home of the Paddy label, which is now home to the Jameson Experience Visitor Centre and the Irish Whiskey Academy. The Jameson brand was acquired by the French drinks conglomerate Pernod Ricard in 1988, when it bought Irish Distillers. The old Jameson Distillery in Bow Street near Smithfield in Dublin now serves as a museum which offers tours and tastings. The distillery, which is historical in nature and no longer produces whiskey on site, went through a $12.6 million renovation that was concluded in March 2016, and is now a focal part of Ireland's strategy to raise the number of whiskey tourists, which stood at 600,000 in 2017.Bow Street also now has a fully functioning Maturation Warehouse within its walls since the 2016 renovation. It is here that Jameson 18 Bow Street is finished before being bottled at Cask Strength. In 2008, The Local, an Irish pub in Minneapolis, sold 671 cases of Jameson (22 bottles a day),making it the largest server of Jameson's in the world – a title it maintained for four consecutive years.        
  • Classic heavy type John Jameson & Son Irish Whiskey Mirror-circa 1950s-mounted onto a hardwood backing. 35cm x 60cm John Jameson was originally a lawyer from Alloa in Scotland before he founded his eponymous distillery in Dublin in 1780.Prevoius to this he had made the wise move of marrying Margaret Haig (1753–1815) in 1768,one of the simple reasons being Margaret was the eldest daughter of John Haig, the famous whisky distiller in Scotland. John and Margaret had eight sons and eight daughters, a family of 16 children. Portraits of the couple by Sir Henry Raeburn are on display in the National Gallery of Ireland. John Jameson joined the Convivial Lodge No. 202, of the Dublin Freemasons on the 24th June 1774 and in 1780, Irish whiskey distillation began at Bow Street. In 1805, he was joined by his son John Jameson II who took over the family business that year and for the next 41 years, John Jameson II built up the business before handing over to his son John Jameson the 3rd in 1851. In 1901, the Company was formally incorporated as John Jameson and Son Ltd. Four of John Jameson’s sons followed his footsteps in distilling in Ireland, John Jameson II (1773 – 1851) at Bow Street, William and James Jameson at Marrowbone Lane in Dublin (where they partnered their Stein relations, calling their business Jameson and Stein, before settling on William Jameson & Co.). The fourth of Jameson's sons, Andrew, who had a small distillery at Enniscorthy, Co. Wexford, was the grandfather of Guglielmo Marconi, inventor of wireless telegraphy. Marconi’s mother was Annie Jameson, Andrew’s daughter. John Jameson’s eldest son, Robert took over his father’s legal business in Alloa. The Jamesons became the most important distilling family in Ireland, despite rivalry between the Bow Street and Marrowbone Lane distilleries. By the turn of the 19th century, it was the second largest producer in Ireland and one of the largest in the world, producing 1,000,000 gallons annually. Dublin at the time was the centre of world whiskey production. It was the second most popular spirit in the world after rum and internationally Jameson had by 1805 become the world's number one whiskey. Today, Jameson is the world's third largest single-distillery whiskey. Historical events, for a time, set the company back. The temperance movement in Ireland had an enormous impact domestically but the two key events that affected Jameson were the Irish War of Independence and subsequent trade war with the British which denied Jameson the export markets of the Commonwealth, and shortly thereafter, the introduction of prohibition in the United States. While Scottish brands could easily slip across the Canada–US border, Jameson was excluded from its biggest market for many years.
    Historical pot still at the Jameson distillery in Cork
    The introduction of column stills by the Scottish blenders in the mid-19th-century enabled increased production that the Irish, still making labour-intensive single pot still whiskey, could not compete with. There was a legal enquiry somewhere in 1908 to deal with the trade definition of whiskey. The Scottish producers won within some jurisdictions, and blends became recognised in the law of that jurisdiction as whiskey. The Irish in general, and Jameson in particular, continued with the traditional pot still production process for many years.In 1966 John Jameson merged with Cork Distillers and John Powers to form the Irish Distillers Group. In 1976, the Dublin whiskey distilleries of Jameson in Bow Street and in John's Lane were closed following the opening of a New Midleton Distillery by Irish Distillers outside Cork. The Midleton Distillery now produces much of the Irish whiskey sold in Ireland under the Jameson, Midleton, Powers, Redbreast, Spot and Paddy labels. The new facility adjoins the Old Midleton Distillery, the original home of the Paddy label, which is now home to the Jameson Experience Visitor Centre and the Irish Whiskey Academy. The Jameson brand was acquired by the French drinks conglomerate Pernod Ricard in 1988, when it bought Irish Distillers. The old Jameson Distillery in Bow Street near Smithfield in Dublin now serves as a museum which offers tours and tastings. The distillery, which is historical in nature and no longer produces whiskey on site, went through a $12.6 million renovation that was concluded in March 2016, and is now a focal part of Ireland's strategy to raise the number of whiskey tourists, which stood at 600,000 in 2017.Bow Street also now has a fully functioning Maturation Warehouse within its walls since the 2016 renovation. It is here that Jameson 18 Bow Street is finished before being bottled at Cask Strength. In 2008, The Local, an Irish pub in Minneapolis, sold 671 cases of Jameson (22 bottles a day),making it the largest server of Jameson's in the world – a title it maintained for four consecutive years.
  • 71cm x 97cm   Newbridge Co Kildare Phenomenal original oil on canvas of a motionless Lester Piggott cantering to an easy victory on board a handsome bay colt.The famous colours of the Aga Khan and Lady Clague can be seen battling for the minor honours.

    "Lester Piggott, a dapper yet gaunt man, ghosts across the cold marble floor of a hotel in Mayfair with a vaguely haunted expression. The prospect of another interview, after a lifetime of such encounters, does not fill the great old jockey with glee. He has heard every question before and, as an infamously reluctant communicator, he has dodged most since his first winner in 1948. A Piggott interview is meant to be a challenge like no other.

    Having spent the past few days consumed by grainy yet riveting footage of Piggott riding magnificent horses like Nijinsky and Sir Ivor, or watching him show a brutal need to win while driving on Roberto and The Minstrel to victory in the Derby in the 1970s, I launch into an earnest waffle of a greeting.

    “Hello,” the 79-year-old Piggott says in his whispery mumble, offering a fleeting handshake.

    Piggott’s life – stretching from 11 champion jockey titles and 30 Classic victories to a tangled personal life and being jailed for tax evasion – has always been compelling and prickly. Who else has won the Derby nine times, been stripped of his OBE and waged war against his own body so that he could scale 30 pounds less than his natural weight? The vivid backdrop lingers and a splash of colour peeks out in the form of Piggott’s pink shirt beneath a sober grey suit.

    Forty years ago, when known as the Long Fellow, Piggott’s fame saw him ranked alongside Muhammad Ali, Pelé and George Best. Ali boasted loudly and justifiably that he was The Greatest; but the Long Fellow preferred icy silence or his trademark mumble.

  • Rare mirror commemorating the Cork 800,the anniversary go the grnting of the charter of the city by Prince John. Cork   80cm x  33cm  

    JAMES J. MURPHY

    Born on November 1825, James Jeremiah Murphy was the eldest son of fifteen children born to Jeremiah James Murphy and Catherine Bullen. James J. served his time in the family business interest and was also involved in the running of a local distillery in Cork. He sold his share in this distillery to fund his share of the set up costs of the brewery in 1856. James J. was the senior partner along with his four other brothers. It was James who guided to the brewery to success in its first forty years and he saw its output grow to 100,000 barrels before his death in 1897. James J. through his life had a keen interest in sport, rowing, sailing and GAA being foremost. He was a supporter of the Cork Harbour Rowing Club and the Royal Cork Yacht Club and the Cork County Board of the GAA. James J. philanthropic efforts were also well known in the city supporting hospitals, orphanages and general relief of distress in the city so much so on his death being described as a ‘prince in the charitable world’. It is James J. that epitomises the Murphy’s brand in stature and quality of character.
    1854

    OUR LADY’S WELL BREWERY

    In 1854 James J. and his brothers purchased the buildings of the Cork foundling Hospital and on this site built the brewery. The brewery eventually became known as the Lady’s Well Brewery as it is situated adjacent to a famous ‘Holy Well’ and water source that had become a famous place of devotion during penal times.
    1856

    THE BEGINNING

    James J. Murphy and his brothers found James J. Murphy & Co. and begin brewing.
    1861

    FROM STRENGTH TO STRENGTH

    In 1861 the brewery produced 42,990 barrels and began to impose itself as one of the major breweries in the country.
    1885

    A FRIEND OF THE POOR, HURRAH

    James J. was a much loved figure in Cork, a noted philanthropist and indeed hero of the entire city at one point. The ‘Hurrah for the hero’ song refers to James J’s heroic efforts to save the local economy from ruin in the year of 1885. The story behind this is that when the key bank for the region the ‘Munster Bank’ was close to ruin, which could have led to an economic disaster for the entire country and bankruptcy for thousands, James J. stepped in and led the venture to establish a new bank the ‘Munster and Leinster’, saving the Munster Bank depositors and creditors from financial loss and in some cases, ruin. His exploits in saving the bank, led to the writing of many a poem and song in his honour including ‘Hurrah for the man who’s a friend of the poor’, which would have been sung in pubs for many years afterwards.
    1889

    THE MALT HOUSE

    In 1889 a Malt House for the brewery was built at a cost of 4,640 pounds and was ‘built and arranged on the newest principle and fitted throughout with the latest appliances known to modern science”. Today the Malthouse is one of the most famous Cork landmarks and continues to function as offices for Murphy’s.
    1892

    MURPHY’S GOLD

    Murphy’s Stout wins the Gold medal at the Brewers and Allied Trades Exhibition in Dublin and again wins the supreme award when the exhibition is held in Manchester in 1895. These same medals feature on our Murphy’s packaging today. Murphy’s have continued it’s tradition of excellence in brewing winning Gold again at the Brewing Industry International awards in 2002 and also gaining medals in the subsequent two competitions.
    1893

    MURPHY’S FOR STRENGTH

    Eugen Sandow the world famous ‘strongman’, endorses Murphy’s Stout: “From experience I can strongly recommend Messrs JJ Murphy’s Stout”. The famous Murphy’s image of Sandow lifting a horse was then created.
    1906

    THE JUBILEE

    The Brewery celebrates its 50th anniversary. On Whit Monday the brewery workforce and their families are treated to an excursion by train to Killarney. Paddy Barrett the youngest of the workforce that day at 13 went on to become head porter for the brewery and could recall the day vividly 50 years later.
    1913

    SWIMMING IN STOUT

    In the year of 1913 the No.5 Vat at ‘Lady’s Well’ Brewery burst and sent 23,000 galleons of porter flooding through the brewey and out on to Leitrim Street. The Cork Constitution, the local newspaper of the time wrote that “a worker had a most exciting experience and in the onrush of porter he had to swim in it for about 40 yards to save himself from asphyxiation”
    1914

    JOINING UP

    The First World War marked an era of dramatic change both in the countries fortune and on a much smaller scale that of the Brewery’s. On the 13 August James J. Murphy and Co. joined the other members of the Cork Employers Federation in promising that ‘all constant employees volunteering to join any of his Majesties forces for active service in compliance with the call for help by the Government will be facilitated and their places given back to them at the end of the war’. Eighteen of the Brewery’s workers joined up including one sixteen year old. Ten never returned.
    1915

    THE FIRST LORRY IN IRELAND

    James J. Murphy & Co. purchase the first petrol lorry in the country.
    1920

    THE BURNING OF CORK

    On the 11-12th December the centre of Cork city was extensively damaged by fire including four of the company’s tied houses (Brewery owned establishments). The company was eventually compensated for its losses by the British government.
    1921

    MURPHY’S IN A BOTTLE

    In 1921 James J. Murphy and Co. open a bottling plant and bottle their own stout. A foreman and four ‘boys’ were installed to run the operation and the product quickly won ‘good trade’.
    1924

    THE FIRST CAMPAIGNS

    In 1924 the Murphy’s Brewery began to embrace advertising. In the decades prior to this the attitude had been somewhat negative with one director stating ‘We do not hope to thrive on pushing and puffing; our sole grounds for seeking popular favour is the excellence of our product’.
    1940

    WWII

    In 1940 at the height of the London Blitz the Murphy’s auditing firm is completely destroyed. The war which had indirectly affected the firm in terms of shortages of fuel and materials now affected the brewery directly.
    1953

    LT. COL JOHN FITZJAMES

    In 1953 the last direct descendant of James J. takes over Chairmanship of the firm. Affectionately known in the Brewery as the ‘Colonel’ he ran the company until 1981.
    1961

    THE IRON LUNG

    Complete replacement of old wooden barrels to aluminium lined vessels (kegs) known as ‘Iron lungs’ draws to an end the era of ‘Coopers’ the tradesmen who built the wooden barrels on site in the Brewery for so many decades.
    1979

    MURPHY’S IN AMERICA

    Murphy’s reaches Americans shores for the first time winning back many drinkers lost to emigration and a whole new generation of stout drinkers.

    1985

    MURPHY’S GOES INTERNATIONAL

    Murphy’s Launched as a National and International Brand. Exports included UK, US and Canada. Introduction of the first 25cl long neck stout bottle.
    1994

    MURPHY’S OPEN

    Murphy’s commence sponsorship of the hugely successful Murphy’s Irish Open Golf Championship culminating in Colm Montgomery’s ‘Monty’s’ famous third win at ‘Fota Island’ in 2002.
    2005

    MURPHY’S GOLD

    Murphy’s wins Gold at the Brewing Industry International Awards a testament to it’s superior taste and quality. Indeed 2003 was the first of three successive wins in this competition.
    2006

    150 YEARS OF BREWING LEGEND

    The Murphy Brewery celebrates 150 years of brewing from 1856 to 2006 going from strength to strength; the now legendary stout is sold in over 40 countries and recognised worldwide as superior stout. We hope James J. would be proud.
  • Magnificent oil painting of the great Arkle by renowned Irish artist L Fitzgerald,with regular jockey Pat Taafe on board wearing the distinctive yellow and black silks of Arkle's owner Anne,Duchess of Westminster. 50cm x 70cm   Kilcock Co Kildare Arkle (19 April 1957 – 31 May 1970) was an Irish Thoroughbred racehorse. A bay gelding by Archive out of Bright Cherry, he was the grandson of the unbeaten (in 14 races) flat racehorse and prepotent sire Nearco. Arkle was born at Ballymacoll Stud, County Meath, by Mrs Mary Alison Baker of Malahow House, near Naul, County Dublin. He was named after the mountain Arkle in Sutherland, Scotland that bordered the Duchess of Westminster’s Sutherland estate. Owned by Anne Grosvenor, Duchess of Westminster, he was trained by Tom Dreaper at Greenogue, Kilsallaghan in County Meath, Ireland, and ridden during his steeplechasing career by Pat Taaffe. At 212, his Timeform rating is the highest ever awarded to a steeplechaser. Only Flyingbolt, also trained by Dreaper, had a rating anywhere near his at 210. Next on their ratings are Sprinter Sacre on 192 and then Kauto Star and Mill House on 191. Despite his career being cut short by injury, Arkle won three Cheltenham Gold Cups, the Blue Riband of steeplechasing, and a host of other top prizes. On 19th April, 2014 a magnificent  1.1 scale bronze statue was unveiled in Ashbourne, County Meath in commemoration of Arkle.   In the 1964 Cheltenham Gold Cup, Arkle beat  Mill House (who had won the race the previous year) by five lengths to claim his first Gold Cup at odds of 7/4. It was the last time he did not start as the favourite for a race. Only two other horses entered the Gold Cup that year. The racing authorities in Ireland took the unprecedented step in the Irish Grand National of devising two weight systems — one to be used when Arkle was running and one when he was not. Arkle won the 1964 race by only one length, but he carried two and half stones more than his rivals. The following year's Gold Cup saw Arkle beat Mill House by twenty lengths at odds of 3/10. In the 1966 renewal, he was the shortest-priced favourite in history to win the Gold Cup, starting at odds of 1/10. He won the race by thirty lengths despite a mistake early in the race where he ploughed through a fence. However, it did not stop his momentum, nor did he ever look like falling. Arkle had a strange quirk in that he crossed his forelegs when jumping a fence. He went through the season 1965/66 unbeaten in five races. Arkle won 27 of his 35 starts and won at distances from 1m 6f up to 3m 5f. Legendary Racing commentator Peter O'Sullevan has called Arkle a freak of nature — something unlikely to be seen again. Besides winning three consecutive Cheltenham Gold Cups (1964, 1965, 1966) and the 1965 King George VI Chase, Arkle triumphed in a number of other important handicap chases, including the 1964 Irish Grand National (under 12-0), the 1964 and 1965 Hennessy Gold Cups (both times under 12-7), the 1965 Gallagher Gold Cup (conceding 16 lb to Mill House while breaking the course record by 17 seconds), and the 1965 Whitbread Gold Cup(under 12-7). In the 1966 Hennessy, he failed by only half a length to give Stalbridge Colonist 35 lb. The scale of the task Arkle faced is shown by the winner coming second and third in the two following Cheltenham Gold Cups, while in third place was the future 1969 Gold Cup winner, What A Myth. In December 1966, Arkle raced in the King George VI Chase at Kempton Park but struck the guard rail with a hoof when jumping the open ditch, which resulted in a fractured pedal bone; despite this injury, he completed the race and finished second. He was in plaster for four months and, though he made a good enough recovery to go back into training, he never ran again. He was retired and ridden as a hack by his owner and then succumbed to what has been variously described as advanced arthritis or possibly brucellosis and was put down at the early age of 13. Arkle became a national legend in Ireland. His strength was jokingly claimed to come from drinking 2 pints of Guinness  a day. At one point, the slogan Arkle for President was written on a wall in Dublin. The horse was often referred to simply as "Himself", and he supposedly received items of fan mail addressed to 'Himself, Ireland'. The Irish government-owned Irish National Stud, at Tully, Kildare, Co. Kildare, Ireland, has the skeleton of Arkle on display in its museum. A statue in his memory was erected in Ashbourne Co. Meath in April 2014.
  • 65cm x 90cm   Banagher Co Offaly Rare example of a very old & impressive advertising print ,depicting a well known type of Port of the time and a nice northern Portuguese vista .Adam Millar's were a well known spirits, wine and cordials merchant in the Liberties section of Dublin.The firm also bottled for such behemoths as Jameson's and Roe's as well as producing their own Black label whiskey until the company's sad closure in the mid 20th century.The practice of merchant bottling was commonplace in Ireland and many of the best known Irish whiskies today started out as such.Jamesons in particular did not officially bottle their own whiskey until 1968 and up to this point offered their products only by the barrel.
  • 62cm x 62cm approx A real rarity here in the octagonal shape of a vintage Ireland Inland Waterways Cast-iron Sign denoting the river Shannon & Limerick.This most unusual find has been carefully restored and repainted and will make a most suitable exhibit for the most discerning Irish bar with Limerick /River Shannon affiliations.Please contact us directly at irishpubemporium@gmail.com or at 00353 878393200 to discuss.
  • Classic oval shaped heavy type Paddy Old Irish Whiskey Mirror with wooden support backing. 56cm x  42cm.  Youghal Co Cork
     
    Paddy Whiskey logo.png
    Paddy Whiskey.jpg
    Introduced 1879, renamed as Paddy in 1912
    Paddy is a brand of blended Irish whiskey produced by Irish Distillers, at the Midleton distillery in County Cork, on behalf of Sazerac, a privately held American company. Irish distillers owned the brand until its sale to Sazerac in 2016. As of 2016, Paddy is the fourth largest selling Irish whiskey in the WorldHistory The Cork Distilleries Company was founded in 1867 to merge four existing distilleries in Cork city (the North Mall, the Green, Watercourse Road, and Daly's) under the control of one group.A fifth distillery, the Midleton distillery, joined the group soon after in 1868. In 1882, the company hired a young Corkman called Paddy Flaherty as a salesman. Flaherty travelled the pubs of Cork marketing the company's unwieldy named "Cork Distilleries Company Old Irish Whiskey".His sales techniques (which including free rounds of drinks for customers) were so good, that when publicans ran low on stock they would write the distillery to reorder cases of "Paddy Flaherty's whiskey". In 1912, with his name having become synonymous with the whiskey, the distillery officially renamed the whiskey Paddy Irish Whiskey in his honour. In 1920s and 1930s in Ireland, whiskey was sold in casks from the distillery to wholesalers, who would in turn sell it on to publicans.To prevent fluctuations in quality due to middlemen diluting their casks, Cork Distilleries Company decided to bottle their own whiskey known as Paddy, becoming one of the first to do so. In 1988, following an unsolicited takeover offer by Grand Metropolitan, Irish Distillers approached Pernod Ricard and subsequently became a subsidiary of the French drinks conglomerate, following a friendly takeover bid. In 2016, Pernod Ricard sold the Paddy brand to Sazerac, a privately held American firm for an undisclosed fee. Pernod Ricard stated that the sale was in order "simplify" their portfolio, and allow for more targeted investment in their other Irish whiskey brands, such as Jameson and Powers. At the time of the sale, Paddy was the fourth largest selling Irish whiskey brand in the world, with sales of 200,000 9-litre cases per annum, across 28 countries worldwide. Paddy whiskey is distilled three times and matured in oak casks for up to seven years.Compared with other Irish whiskeys, Paddy has a comparatively low pot still content and a high malt content in its blend. Jim Murray, author of the Whiskey bible, has rated Paddy as "one of the softest of all Ireland's whiskeys".
         
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