Very rare Limerick print depicting the well known Establishment of Michael Egans,9 ,10 & 11 Patrick Street - a well known business which existed from 1860 to 1960.The going concern import teas, wines and brandies and also held Whiskies in bond from John Jameson's,George Roe's and other distillers.Egans was replaced by J Ormstons General Grocery afterwards .Now the building is simply known as Ormston House,a cultural resource centre in the heart of Limerick City.
An example of this print previously realised £700 at public auction in 2018.
50cm x 60cm. Limerick City
40cm x 23cm
There was a period of time during which my father — who doesn’t even truly like beer — would insist on ordering Guinness whenever we found ourselves in a restaurant that offered it. He would take a sip from his glass filled with ebony liquid topped by a frothy foam, and I’d watch as he inevitably recoiled at the bitter flavor. “I don’t know why I ordered this,” he’d usually utter, shaking his head. “I guess I just believed that Guinness was supposed to be better than most other beers. But it isn’t even really a beer, right? It’s like its own thing.”
I can understand why my father would believe that Guinness is good. After all, the “Guinness is Good” slogan was the figurative linchpin holding together the Guinness brand for decades. Along with the belief that Guinness is good — which my father and several others would vehemently disagree with — exists the belief that Guinness is good for you.
Guinness advertisement from the late 1920s
By fueling this belief, Guinness dangles the elusive hope that all barflies crave: That it’s possible to guzzle alcohol and reframe what everyone knows to be a commonly deleterious activity as surreptitiously healthy. So those are the real questions in need of answering: Can you sip a Guinness and skip the multivitamin? Can you literallydrink to your health?
WHY WOULD ANYONE BELIEVE THAT YOU COULD?
Because Guinness did everything in its power to ensure that people believed it to be true.
R
Even the Guinness ad campaigns of the 1920s and 1930s — again, built around the ubiquitous “Guinness is Good for You” slogan — were replete with fantastical references to the healthful benefits ostensibly lurking within Guinness. The standard style of the company’s advertising from this era tended to feature a general reference to the value of Guinness as a health tonic, one or more specific claims about the ways in which Guinness benefits its imbibers and then quotes allegedly extracted from the thousands of supposed letters that arrived in Guinness’ offices each month penned by “medical professionals.” Suspiciously, the medical professionals were never named; they were only referenced by their certifications as holders of the MD, LRCP, LRCPI, MRCS and MB designations, many of which are exclusive to the U.K., or are now outdated.
Some of the alleged claims about the medicinal value of Guinness are as follows:
“I have been accustomed to recommend Guinness medicinally, particularly for sleeplessness, finding it preferable to bromides and hypnotics in such cases, being in addition to its sedative action of great nutritional value.” — MRCS, LRCP“In many cases of anemia and debility after almost everything has failed, a single glass of Guinness after dinner has often been a turning point for the better.” — FRCS“I consider Guinness to be out and away the best tonic of them all.” — MB
Another Guinness advertisement included a statement that Guinness is “particularly suitable as a tonic restorative after influenza, bronchitis and other illnesses,” along with a supposed doctor’s recommendation that Guinness should be indulged in daily for its medicinal value.
WHAT IS THE TRUE NUTRITIONAL VALUE OF GUINNESS?
Well, we can start by dissecting a more contemporary analysis of Guinness. In a 2005 article from the Hartford Courant bearing the wishful-thinking title “Cheers! Certain Brands of Beer May Be Good for You,” Guinness was declared to be superior to other beers in a relative sense. It was lauded for having less alcohol, along with fewer calories and carbohydrates than Samuel Adams, Budweiser and Heineken, and Guinness proved to be twice as effective as Heineken at preventing blood clots in a University of Wisconsin study.
From there, some of the language requires parsing so as to minimize inappropriate attributions; Guinness is credited with possessing flavonoids, and these flavonoids had been demonstrated to be superior to vitamins C and E with respect to the abilities of those respective vitamins to prevent LDL cholesterol from clogging arteries.
First of all, it’s niacin — part of the vitamin B complex — that’s most heavily credited amongst the vitamins with LDL reduction. Second, the same flavonoid logic can be applied to dark chocolate, and often is. The logical takeaway in that scenario should be that dark chocolate is superior to other forms of chocolate in terms of its relative health value, which it arguably is, as opposed to taste, which it definitely isn’t.
In fact, it’s highly possible that the makers of Guinness had to sell consumers on its somewhat nebulous health benefits precisely because it wasn’t hitting any home runs in the taste department. For instance, another Guinness ad campaign from the same 1930s era provided readers with a lengthy explanation for how Guinness is intended to be consumed, instructing them how to draw Guinness into their mouths in a way that enables it to bypass the sweetness-detecting taste buds, and practically chastised customers for possessing immature palates if they felt displeasure derived from experiencing Guinness’ sour taste.
In terms of the raw numbers, when it comes to the antioxidant content in the form of the flavonoids in Guinness, they collectively possess 10 percent of the antioxidant value of a comparable amount of brewed coffee. In other words, Guinness may have some antioxidants present, but to describe it as “antioxidant rich” would be a massive stretch. Basically, if you’re looking for a substantive source of antioxidants, there are plenty of other foods and beverages you can consume.
As for vitamins and minerals, it’s critical that you consider the source that micronutrient information is being filtered through. The labeling of food items in the U.S. requires Reference Daily Intakes (RDI), while other organizations use guidelines like Recommended Daily Allowances (RDA). The recommendations generated by each are different, which means that selectively choosing one instead of the other and falling prey to confusion caused by the similarities between the two can have massive implications on how adequate you believe your food to be.
Here are the top six micronutrients contained in a pint of Guinness Stout — the most micronutrient-abundant beer within the Guinness family — along with its quantity, its RDA percentage and its RDI percentage:
Now that we’re all speaking the same language, we can get down to brass tacks. Aside from the quantity of copper present in the Guinness Stout, and the marginal amount of phosphorus contained therein, there’s nothing on this list that doesn’t get absolutely demolished by a can of Monster Energy. We can put Monster on trial for other reasons, but at least they deliver on their advertising promise of energy and never masqueraded as an all-purpose tonic for illness recovery.
Speaking of promises made in advertisements, there’s no evidence that ordinary vitamin content has a strong connection with either improving or inhibiting sleep. On the other hand, there’s an abundance of evidence — and probably plenty of personal anecdotes you can draw from — that underscores the ease with which alcohol can help to induce sleep. When you get right down to it, the “cure for insomnia” offered by Guinness was a nightly dose of drunkenness, which is also what would be required to drive most of the vitamin values of Guinness Stout into 100 percent territory.
SO GUINNESS ISN’T NUTRITIOUS?
Research indicates that Guinness is certainly more abounding in some vitamins and nutrients than several of its alcoholic brethren. Still, you’re likely to become sloppy drunk if your pursuit of micronutrient sufficiency requires you to piggyback on the overhyped shoulders of Guinness. My advice: If combining alcohol with vitamins is your thing, then pop a multivitamin and wash it down with something that actually tastes pleasant.
Ian Douglass is a volunteer firefighter, lackadaisical Concept2 rower and SkiErger and is the worst masters swimming All-American in recorded history. He also helps professional wrestlers publish their autobiographies, assists businesspeople with the writing of coherent thoughts and has overhyped degrees from Michigan and Northwestern.
Imagination is something Guinness Advertising has never been short of… From John Gilroy’s hapless zookeeper and his menagerie of creatures to a Polynesian surfer and a herd of white horses; from messages in bottles setting sail across the ocean to a single, heart-stoppingly enormous wave. Guinness have been carving out their own creative path for almost a century with decades of extraordinary and enduring print, TV and digital campaigns to their name, and hopefully they will continue to push boundaries to tell stories to the world. Here’s to original thinking !
Another highly unusual Irish Whiskey Advert - one for William McLoughlin & Sons Munster Distillers Cork & Waterford -"A shilling a bottle Saorstat Eireann (Irish Free State) 1927.
45cm x 35cm Dunmanway Co Cork
63cm x 125cm Limerick
Large iconic poster from the glory years of Munster rugby ,when they were at the top of the tree in European Club Rugby.This particular promotional poster dates from the 2000 Final,Munster's first final appearance.
Northampton 9-8 Munster
Despite thunder, lightning, and torrential rain earlier in the morning, the sun rightly appeared to shine on the capacity crowd at Twickenham for what proved to be a magnificent occasion.
It was the fifth European Cup final, and the first time a French side had not featured, but the lack of Gallic flair took nothing away from a thrilling match.
Munster scored the only try of the match - but in a tale of two boots, Northampton secured a historic victory thanks to the ever-prolific Paul Grayson.
This has been a big season for the players and to have come this close and not won a trophy would have been a major disappointment
Northampton rugby director John Steele
He scored three penalty goals - while his counterpart, the young Ronan O'Gara missed four kicks out of four, including one just a minute from time.After his side's win, Saints' rugby director, John Steele, said: "We were very positive all week. This has been a big season for the players and to have come this close and not won a trophy would have been a major disappointment."I felt we deserved our victory today - it is fantastic. I think people perceived that we would play like a tired side and maybe it took Munster aback that we weren't the war-weary team many people thought."The power of the Northampton pack was evident from the start, and when Munster gave away a penalty in front of the posts, Grayson gave Saints the lead within two minutes.
A young Munster fan celebrates his side's try
The Irish side struggled to get any of the ball in the opening ten minutes, and they were lucky to keep the deficit to just three points.A handling error from winger Ben Cohen denied Northampton a try yards from the line, and sensing their luck, Munster picked up the pace and put together a kick and chase - allowing Jason Holland to level the score with a drop goal.Having started slugglishly, Munster began to play with more sharpness, and it was soon Northampton who found themselves having to clear within their own 22.A strong wind, was whistling its way through the West London ground, favouring Saints during the first half.Saints' captain Pat Lam was a man inspired, charging through tackle after tackle, but Northampton were let down by poor passes in promising positions.This gave Declan Kidney's side hope, and the Irish contingent were sent into raptures when a series of quick, accurate passes allowed David Wallace to score the only try of the match on 33 minutes.
Both teams found it hard to break each other down
Ronan O'Gara found the kick too testing and Munster had to be satisfied with a five-point lead.Northampton, who have played outstanding rugby all season, were only able to add three points to their score before the interval - Grayson slotting an easy penalty.O'Gara on the other hand missed an opportunity to add to the Munster lead - missing a late penalty.Irish skipper Keith Wood, made Munster's intentions clear from the re-start, taking a brilliant catch and following it with a stunning 40 yard run.But, before the Irish were able to capitalise, Saints' scrum-half Dom Malone, intercepted and took the ball upfield.The initiative finally swung Northampton's way, when Grayson scored his third penalty to put Saints into a one-point lead.Rare opportunityMunster squandered a rare opportunity to go back into the lead when they opted to put the ball into touch instead of kicking a penalty.Having won the line-out however, the forwards were unable to make any headway against the immovable Northampton pack.Minutes later, another chance went begging when O'Gara missed his third kick of the match.Munster were beginning to dominate in terms of possession but were finding it impossible to tranform their advantage into points.They suffered a further blow when captain Mick Galwey was sin-binned for failing to allow Saints to take a quick penalty.With just seven minutes to go, Grayson surprised everyone by missing a simple kick.But he had done enough to secure the victory Northampton's performances this season so richly deserved.Teams:Northampton: Grayson, Moir, Bateman, Allen, Cohen, A. Hepher, Malone, Pagel, Mendez, Stewart, Newman, Rodber, MacKinnon, Pountney, Lam.
Replacements: Bramhall, Tucker, Northey, Walter, Scelzo, Metcalfe, Phillips.Munster: Crotty, Kelly, Mullins, Holland, Horgan, O'Gara, Stringer, Clohessy, Wood, Hayes, Galwey, Langford, E. Halvey, Wallace, Foley.
Replacements: O'Neill, Keane, Tierney, Quinlan, O'Callaghan, Sheahan, Horan.
Referee: Joel Dume (Franc
Framed Mantilla fine old Irish Ruby Wine Label .
21cm x 16cm
Portuguese wines are the result of a succession of traditions introduced in Portugal by the various civilizations that proceeded, such as the Phoenicians, Carthaginians, Greeks and, above all, the Romans.
The export of Portuguese wines began in Rome during the Roman Empire. Modern exports developed trade with the United Kingdom following the signing of the Treaty of Methuen, also referred to as the Treaty of Cloths and Wines, signed between Great Britain and Portugal in 1703.
Magnificent and extremely rare Dublin DWD Whiskey Mirror.These particular mirrors are amongst the most sought after on the market .
58cm x 70cm Portobello Dublin
History of the DWD Whiskey Distillery
The Dublin Whiskey Distillery Co Rebirth & Redemption
Ireland’s history of whiskey distilling runs long and deep. The word
‘whiskey’ comes from the Gaelic, “uisce beatha”, meaning “water
of life”, and Irish whiskey is one of the earliest known distilled
beverages in the world, believed to have originated when Irish monks
brought the technique of distilling perfumes back to Ireland around
1000 AD. Ever resourceful, the Irish modified this craft to create the
wonderful spirit that endures to this day. But Irish whiskey’s most recent
past reveals an extraordinary tale of subterfuge and intrigue that belies
this golden spirit.
The mercurial craft of whiskey making has lost none of its ethereal
mystique and remains indelibly woven with what it means to be Irish.
It has oiled a rich and eclectic culture that has reached far beyond our
island shores. Yet the ‘light music’ appreciated by Joyce hides a dramatic
tale of endurance and fortitude that has demanded so much from its
leading protagonists. Neither war, nor famine or draconian law, be
it home-grown or foreign made, or the shifting sands of empires and
nations, or the shallow trends of libatious fashion could halt this most
resolute and enduring spirit.
The founder and Master Distiller of the Dublin Whiskey Distillery Company
John Brannick, founder and master distiller of the Dublin Whiskey Distillery Company, was born into a renowned family of Irish whiskey-makers. His father Patrick and his uncles were all established distillers with
Sir John Power of “Powers Irish Whiskey” fame, and in time both John and his younger brother Patrick Jr would follow in their father’s footsteps.
Like all the great Irish distillers of the 19th century, the Brannick family used traditional “Pot Still” distillation, the simplest and oldest form of distillation, the principles of which have remained unchanged to this
day. First, a whiskey “mash” comprised of water and grain is prepared. Yeast is added, causing fermentation, which creates alcohol in a solution known as “distiller’s beer” or “wash”. The “wash” is placed into a round bottomed copper kettle or “Pot Still” and heated to a temperature above the boiling point of alcohol but below that of water. The alcohol evaporates, leaving the water behind, and the vapour rises into a tube where it cools and condenses back into spirit.
However, not all spirit is created equal. The early evaporations and the last evaporations, known as “heads” and “tails,” contain impurities, so it is the “heart” or mid part of the distillation process that the distiller seeks. The
essence of distillation is timing, knowing when to “cut” between the head, heart and tail and retain only the best spirit. It was this time-honoured process that the young John Brannick learned from his father and uncles, a
method to which he faithfully adhered and a skill which he perfected throughout his life.
1845 was a significant year for John Brannick when, at the age of 15, he began his formal apprenticeship at the John’s Lane Distillery. The Powers Distillery was one of the great distilleries of Dublin and young John’s
experiences there instilled in him a lifelong passion for the fine art of whiskey-making. At the time, Ireland was an impoverished country with little or no industry. Distilleries constituted a rare exception and they, their owners and employees enjoyed significant status in their communities.
The young John Brannick soon demonstrated a natural flair for the craft of whiskey-making. These early years, working within the hallowed halls of the John’s Lane Distillery, laid the foundations for his later exploits within the industry. It wasn’t long before the other great distilleries took note of his growing reputation and in 1852 George Roe & Sons enticed Brannick to join the House of George Roe & Co with the promise that he would some day become a Master Distiller.After nearly 20 years of perfecting his craft with the House of Roe, Brannick had reached the illustrious position of Master Distiller. His reputation amongst the great distilleries of Dublin was now firmly established, but his ambitions didn’t end there. Brannick had long harboured a burning desire to build the finest distillery in the world, and in 1870, having secured the necessary backing, he resigned his position and struck out on his own, establishing the Dublin Whiskey Distillery Company Limited. DWD.For the next two years Brannick worked on a revolutionary design for his distillery. A site was chosen, less than a mile north of Dublin’s city centre, on the banks of the River Tolka, and construction started on 22 July 1872 Exactly one year later, distillation began with the preparation of the first ever DWD wash. Meanwhile, with work on the great distillery underway, Brannick finally fulfilled another long-standing promise and married his sweetheart Mary Hayes on 26 January 1873.
Aeneas Coffey Inventor of the Continuous “Patent Coffee Still”
In the year in which John Brannick was born, Aeneas Coffey was granted patent #5974 for his design of a two column continuous still or “Patent Still”. The Patent Still represented a revolution in spirit distillation, eliminating the need for multi-distillation using traditional “Pot Stills” and producing a lighter spirit with a higher proof at a fraction of the cost. However, it was shunned by the great Dublin distilleries, who considered the whiskey produced to be bland and tasteless in comparison with their world-famous “Pot Still” creations. They may have also considered the arrival of the Patent Still a direct challenge to their profession, an early form of automation attempting to replace the distiller’s art and skill. Many years later John Brannick, who went on to become one of the great masters of Pot Still whiskey, would reflect on the irony that the year of his birth marked the establishment of the Patent Still, the nemesis of his life’s work
The DWD Legacy is Reborn
Two old friends meet amid the bustle of the city and retire to the Palace Bar on Fleet Street to remember old times. By chance, one of them notices a bottle – a very old, unopened whiskey bottle with a mysterious, faded label – sitting in a glass case behind the bar. A relic of lost times.
‘What is that?’ he asks the barman. With this simple question, not one but
two journeys began: a journey back in time into the extraordinary story of
the “Finest Whiskey in the World”, a story of one man’s vision, gloriously
realised, crushed by history and destroyed in a very Irish betrayal. And a
journey into the future, the future of a once-great distillery, dismantled,
neglected and forgotten. Until now.
After 75 long years, DWD is back. Today’s DWD is not a copy of the past: a simple reproduction for nostalgia’s sake. Since the distillery closed its doors in 1941 the world has moved on and advances in the art of distilling cannot be ignored. But some values are timeless and remain as cherished and respected as they did when John Brannick laid the cornerstone of his great distillery in theglorious summer of 1872: real character, brave resolve and a true sense of belonging.
Today’s DWD is the natural heir of its noble ancestor, a modern whiskey that draws on the wisdom of the past. And this is only the beginning of the DWD revival. In time, Brannick’s great house will be rebuilt, his achievements rivalled and perhaps even surpassed. But for now let us raise a glass to the return of the “Finest Whiskey in the World”, and look forward to the glories yet to come.
The Finest Whiskey in The World
Today, Irish whiskey is regulated and controlled both by international law and the Irish Whiskey Association. The definition of Irish whiskey and the method of production is globally agreed and enforced to ensure industry standards are protected and maintained at all times. However, back in 1880 no such legal definitions existed, and the global success of the industry began to attract the attention of disreputable characters intent on passing off various spirits and concoctions as ‘Irish whiskey’. The problem was made worse by the great distilleries of Dublin, which were content to leave bottling and branding to merchants and bonders. This laissez-faire attitude enabled unscrupulous dealers to import cheap Scotch and pass it off as highly desirable Irish whiskey. True to form, John Brannick was one of the first to recognise the danger and take steps to protect both his whiskey and his customers from counterfeit products. In 1880 he introduced the famous DWD Post Still logo to identify and market the DWD brand. He controlled its use tightly, working only with trusted merchants and bonders to ensure the DWD brand was respected and admired as the “Finest Whiskey in the World”.
“The extraordinary story of the ‘Finest Whiskey in the World’, a tale of one man’s vision, gloriously realised, only to be crushed by history and destroyed in a very Irish betrayal.”
Tomas – DWD Brand Ambassador
THE GREATEST ACCOLADE
In 1887 Brannick’s achievements and DWD’s greatness were formally recognized by two seminal publications: The Whisky Distilleries of the United Kingdom by Alfred Barnard and The Industries of Dublin by Spencer Blackett. Barnard’s work has been described as the most important book ever written on whiskey. It was Barnard who first recognised DWD as one of the six “Great Distilleries of Dublin City” by inspecting the distillery in the summer of 1886. Barnard described DWD as “the most modern of the distilleries in Dublin, handsomely designed and of great ornamentation, it rears its head proud and at a distance looks like a monument built to commemorate the virtues of some dead hero.” Barnard also acknowledged “that a mastermind and skilled hand had planned this great work.”
The Six Great Distilleries Of Dublin City
During the 19th and early 20th centuries, Irish whiskey was the most prestigious whiskey industry in the world. At the heart of this industry stood Dublin, its whiskey recognised the world over as the finest expression of the art and now, with the acclaim of Alfred Barnard and other connoisseurs, DWD assumed its rightful place among the “Great Distilleries of Dublin City”, an exclusive club that brought together the six great masters of Irish whiskey: John Jameson & Co, William Jameson & Co, Sir John Power & Sons, George Roe & Sons, The Phoenix Park Distillery and, of course, the Dublin Whiskey Distillery.
Extremely rare 1950s Lucan Ice Cream Double sided Vinyl Advertising Banner .
Castlegregory Co Kerry 65cm x 46cm
(From the Irish Times 2003 )As our best-known ice- cream factory prepares to close, Kieran Fagan tells its story - and that of one of its staff, who provided a celebrated comedy moment of the 1950s
Horses once grazed in the field where the HB ice-cream factory stands, opposite Nutgrove Shopping Centre, in Dublin. But these were working horses. For a living they pulled milk drays, leaving Hughes Brothers dairy early in the morning, knowing where to stop on their routes in south Co Dublin. The roundsmen raced from house to house, arms laden with milk bottles, while the horses ambled steadily forwards. When they were replaced by electric vans, deliveries slowed down, as the vans could not keep up as the horses had done. Nor did they know which houses to stop at.
When Paul Mulhern started work at HB, as a holiday job in 1959, 40 horse-drawn drays still delivered milk in the Dublin area. His first real job was selling ice cream to shops. Not that it was a year-round business: some winters the refrigerated containers were lifted clean off the lorries, so the vehicles could be hired out for coal deliveries.
The ice-cream business had begun as an adjunct to the dairy, in 1926. Later the operations were split. HB Ice Cream eventually became part of Unilever - the multinational group whose brands include Persil washing powder, Birds Eye frozen food and CK One perfume - growing to hold 80 per cent of the domestic ice-cream market.
In the yard of the factory now closing down, Paul Mulhern shows me an outhouse that clearly started life as a stable. It reminds him of the time in the early 1950s, eight years before he joined HB, when he was on a panel of schoolchildren on Radio Éireann's most popular programme. The School Around The Corner had come to nearby Milltown, where Paul was a pupil at the local national school. The presenter Paddy Crosbie interviewed the children, who had to sing a song, give a recitation or tell a funny story, usually of the my-granny-fell-down-the-stairs-and-we-all-laughed variety.
When Paul's turn came he started to tell a tale his father had told him on the way to the programme. "I didn't really understand it, but he said it would be OK. I think he'd had a pint or two." The story was hardly funny. The nine-year-old told how he had seen a horse bolt and fall into a hole in the road, where it had to be destroyed. Crosbie's attention was momentarily distracted by some offstage crisis. "Where they did shoot the horse?" he asked. "In the hole, sir," Paul piped up helpfully. The nation erupted. Nothing quite like it had ever been heard on Radio Éireann. "I remember my mother blushing over it," says Mulhern. "She' s still embarrassed half a century later."
HB stands for Hughes Brothers and for Hazelbrook, the name of the farmhouse that William Hughes and his wife, Margaret, built in 1896. (It has since been reconstructed in Bunratty folk park, in Co Clare.) A stream called the Hazelbrook runs through the school grounds opposite the dairy. People locally still call it the dairy, although the liquid-milk business is long gone. But it was more than just a dairy or an ice-cream factory. It was a local industry, providing jobs for up to 800 staff, mostly locals from Rathfarnham, Dundrum and Churchtown.
"When I joined, if we needed something we did it ourselves. We built our own horse-drawn drays, the bodies for the electric vans which replaced the horses, and we serviced our own vehicles," says Mulhern. He points to what remains of a motor body building workshop on the old dairy site. "And we were very early into the telesales business. In the 1960s we took orders by phone - sometimes up to 40 a day - for ice-cream cakes for birthdays and sometimes for weddings, and we delivered them."
Most travellers have noticed that familiar brands such as Cornetto and Magnum are sold in the UK as Wall's, in France as Miko and in Greece as Algida. They are international Unilever brands. But there are HB brands that are ours alone: the Golly Bar, who lost his cheeky black face to the politically correct winds of change, the Brunch and, of course, the pint brick (all of which will continue to be made here, in a venture with Lakeland Dairies).
The brick, the block of ice cream, was the mainstay of Sunday dinner - we didn't mess about with lunch then - served with a tin of fruit cocktail in good times. "Bring home a brick after Mass," the advertising slogan said, and we did. We remain faithful to the block of HB after the rest of the world has moved on.
Mulhern, who rose through the ranks to become a regional sales manager for Unilever Bestfoods Ireland, had another life outside HB. He ran for the Labour Party in two local elections and one general election, in 1979. All he will say about that is: "I didn't lose my deposit the last time."
He was more successful managing other people's campaigns. He was one of Mary Robinson's directors of elections when she won the presidency in 1990, and he is proud of that. Proud too of getting his man, Mervyn Taylor, elected in Dublin South-West in 1981 and every election thereafter until his retirement, of getting two Labour seats in 1992, and of Taylor's role in the Cabinet as a reforming minister for equality and law reform. And the subsequent success of the divorce referendum.
Taylor recalls one long and gruelling but ultimately successful count. "A group of us [Labour party workers\] sought refuge in a pub near the RDS count centre. Outside, in the hot June sunshine, I expressed a mournful longing for a Feast" - an HB ice cream - "to which I was, and still am, partial. Miraculously, at that moment, a huge HB van drove by. Paul raised his hand commandingly; the driver opened the refrigerated door and presented us with a box of Feasts. Never had ice cream tasted so good . . . . In that same election, Paul proved as adept at garnering votes as garnering ice cream."
Mulhern's retirement from the day job coincides with the plant's closure at the end of August. "There are hundreds of other lives intertwined with the life and death of HB in Rathfarnham, families raised, like mine, sometimes two and three generations from the same family who worked for the dairy," he says. "I'm proud of being part of it. Other industries will come along, other skills will develop and prosper, and in time be replaced. Few will be so closely rooted in the produce of the land and the ingenuity of its workers and be so missed."
The end of an era Frozen out by market forces
Even though HB is Ireland's leading ice-cream brand, the company says it no longer makes sense to produce ice cream at its Rathfarnham plant. Ice-cream consumption generally is falling, as consumer tastes move towards eating fewer but more expensive ice-cream products.
In one sense the HB plant is both too big and too small. It is too big for the "local products" - blocks of HB ice cream, Golly Bars, Brunches and other brands made just for Ireland - and too small to produce economically international lines such as Magnum and Cornetto for export.
It was not always so. Between 1924, when ice-cream production began, and 1964, when the founding Hughes family sold the company to W. R. Grace & Co, a US multinational, it was protected by tariffs.
In 1968, the two major dairies in Dublin, Hughes Brothers and Premier, did a historic swap. Premier took over Hughes Brothers' milk business and HB got Premier's ice-cream trade, ending up with 80 per cent of the local market. A virtually new factory, on the old Rathfarnham site, became one of Europe's most efficient ice-cream plants, with capacity far in excess of local demand. The answer was exports, particularly to Britain.
The Dutch-English Unilever, which needed to protect its position in the UK ice-cream market, bought HB in 1973. Unilever had good reason to fear Grace on its doorstep.
HB, with a brand new Irish plant, could cause it difficulties in the European market.
Tariff barriers were melting. In 1973 Ireland and Britain joined the EEC, now the EU, and HB had new opportunities on its doorstep. The agriculture subsidies for milk would keep costs down.
The HB ice-cream plant has been winding down since late last year, and the last of its 175 workers will leave next month. The local favourites will be manufactured under licence by Lakeland Dairies, the Co Cavan-based co-op, and the full range of HB products will continue to be marketed throughout Ireland.
Announcing the closure, Paul Murphy, managing director of Unilever Bestfoods Ireland, said: "The unfortunate reality is that it is no longer possible for an ice-cream manufacturing plant such as ours to compete successfully with larger-scale and more specialist Unilever plants located elsewhere on the continent."
Thus ends almost 80 years of ice-cream making in south Co Dublin.
Lovely Day For a Guinness Retro Advert .Will help lend that crucial authenticity to any pub or home bar!
42cm x 33cm Bruff Co Limerick
Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.”
Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading.
The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test.
By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world.
Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.”
Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981.Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter.
Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid.
In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo.
The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.
The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin.
Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant.
On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development.
On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with TánaisteMary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997.
In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now.
Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered.
Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians.
Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible.
Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste.
Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby.
The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”
Locke's Old Kilbeggan Pure Pot Still Whiskey Advert
Origins: Kilbeggan Co Westmeath Dimensions: 32cm x 37cm
The Kilbeggan Distillery (formerly Brusna Distillery and Locke's Distillery) is an Irish whiskey distillery situated on the River Brosna in Kilbeggan, County Westmeath, Ireland. It is owned by Beam Suntory.
A small pot still distillery, the licence to distil dates to 1757, a copy of which can be seen in the distillery.
Similar to many Irish distilleries, Kilbeggan endured financial difficulties during the early 20th century, and ceased operations in 1957. However, the distillery was later refurbished, with distilling recommencing on-site in 2007.
Noted devotees of the distillery's whiskeys include British Prime Minister Sir Winston Churchill, and Myles na gCopaleen, the Irish playwright.
Early years
The distillery was founded in 1757 by Matthew MacManus, who may have distilled elsewhere before founding Kilbeggan.Although information about the early years of the distillery is scarce, documentation suggests that in its early years the distillery operated with a 232 gallon still, and an annual output of 1,500 gallons.
By the early 19th century, the distillery was being run by a John and William Codd. In 1841, the distillery was put up for sale following the dissolution of the partnership between its then owners, William Codd and William Cuffee.The distillery at the time consisted of a brew house, still house with three pot stills (wash still: 8,000 gallons; low wine still, no. 1; 2,000 gallons; low wine still, no. 2: 1,500 gallons), run-room with five receivers, malt house, corn stores capable of storing 5,000 barrels, and oat-meal mills. Also listed in the sale were 400 tonnes of coal, and 10,000 boxes of turf - the latter reflecting the immense quantities of turf consumed at the distillery, so much so, that it was reported to have kept hundreds of poor people profitably employed in cutting, rearing, and drawing it to the town throughout the year.
Locke's Distillery
In 1843, the distillery was taken over by John Locke, under whose stewardship the distillery flourished. Locke treated his staff well, and was held in high regard by both his workers and the people of the town. Informal records show that under Locke the distillery provided cottages for its employees, either for rent or purchase through a form of in-house mortgage scheme. In addition, all staff received a wagon load of coal at the start of each winter, the cost of which was deducted from salaries retrospectively on a weekly basis.
Testimony of the respect with which he was held is offered by an incident in 1866. Following an accident on-site which had rendered a critical piece of equipment, the steam boiler, inoperable, the distillery had come to a standstill. With Locke unable to afford or obtain a loan to fund a replacement, the future of distillery lay in doubt.However, in a gesture of solidarity, the people of Kilbeggan came together and purchased a replacement boiler, which they presented to John Locke, along with the following public letter of appreciation, which was printed in several local newspapers at the time:
An Address from the People of Kilbeggan to John Locke, Esq.Dear Sir - Permit us, your fellow townsmen, to assure of our deep and cordial sympathy in your loss and disappointment from the accident which occurred recently in your Distillery. Sincerely as we regret the accident, happily unattended with loss of life, we cannot but rejoice at the long-wished-for opportunity it affords us of testifying to you the high appreciation in which we hold you for your public and private worth. We are well aware that the restrictions imposed by recent legislation on that particular branch of Irish industry, with which you have been so long identified, have been attended with disastrous results to the trade, as is manifest in the long list of Distilleries now almost in ruins, and which were a few years ago centres of busy industry, affording remunerative employment to thousands of hands; and we are convinced the Kilbeggan Distillery would have long since swelled the dismal catalogue had it fallen into less energetic and enterprising hands. In such an event we would be compelled to witness the disheartening scene of a large number of our working population without employment during that period of the year when employment Is scarcest, and at the same time most essential to the poor. Independent then of what we owe you, on purely personal grounds, we feel we owe you a deep debt of gratitude for maintaining in our midst a manufacture which affords such extensive employment to our poor, and exercises so favourable an influence on the prosperity of the town. In conclusion, dear Sir, we beg your acceptance of a new steam boiler to replace the injured one, as testimony, inadequate though it is, of our unfeigned respect and esteems for you ; and we beg to present it with the ardent wish and earnest hope that, for many long years to come, it may contribute to enhance still more the deservedly high and increasing reputation of the Kilbeggan Distillery.
In a public response to mark the gift, also published in several newspapers, Locke thanked the people of Kilbeggan for their generosity, stating "...I feel this to be the proudest day of my life...". A plaque commemorating the event hangs in the distillery's restaurant today.
In 1878, a fire broke out in the "can dip" (sampling) room of the distillery, and spread rapidly. Although, the fire was extinguished within an hour, it destroying a considerable portion of the front of the distillery and caused £400 worth of damage. Hundreds of gallons of new whiskey were also consumed in the blaze - however, the distillery is said to have been saved from further physical and financial ruin through the quick reaction of townsfolk who broke down the doors of the warehouses, and helped roll thousands of casks of ageing spirit down the street to safety.
In 1887, the distillery was visited by Alfred Barnard, a British writer, as research for his book, "the Whiskey Distilleries of the United Kingdom". By then, the much enlarged distillery was being managed by John's sons, John Edward and James Harvey, who told Barnard that the distillery's output had more than doubled during the preceding ten years, and that they intended to install electric lighting.Barnard noted that the distillery, which he referred to as the "Brusna Distillery", named for the nearby river, was said to be the oldest in Ireland. According to Barnard, the distillery covered 5 acres, and employed a staff of about 70 men, with the aged and sick pensioned-off or assisted. At the time of his visit, the distillery was producing 157,200 proof gallons per annum, though it had the capacity to produce 200,000. The whiskey, which was sold primarily in Dublin, England, and "the Colonies", was "old pot still", produced using four pot stills (two wash stills: 10,320 / 8,436 gallons; and two spirit stills: 6,170 / 6,080 gallons), which had been installed by Millar and Company, Dublin. Barnard remarked that at the time of his visit over 2,000 casks of spirit were ageing in the distillery's bonded warehouses.
In 1893, the distillery ceased to be privately held, and was converted a limited stock company, trading as John Locke & Co., Ltd., with nominal capital of £40,000.
Decline and Closure
In the early part of the 20th century, Kilbeggan, like many Irish whiskey distilleries at the time, entered a period of decline. This was due to the combined effects of loss and hampering of market access - due to prohibition in the United States, the trade war with the British Empire, shipping difficulties during the world wars, and Irish Government export quotas; as well as competition from blended Scotch, and disruption to production during the Irish war of Independence.
As a result, Kilbeggan was forced to cease production of new spirit for 7 years between 1924 and 1931, decimating the company's cash flow and finances.Most of the staff at the distillery were let go, and the distillery slowly sold off its stocks of aged whiskey. Distilling resumed in 1931, following the end of prohibition in the United States, and for a time the distillery's finances improved - with a loss of £83 in 1931, converted to a modest profit of £6,700 in 1939.
In the 1920s, both of John sons passed away, John in 1920, and James in 1927, and ownership of the distillery passed to Locke's granddaughters, Mary Evelyn and Florence Emily.However, by then the distillery was in need to repair, with the turbulent economic conditions of the early 20th century having meant that no investment had been made in new plant since the 1890s.
In 1947, the Lockes decided to put the distillery was put up for sale as a going concern. Although run down, the distillery had valuable stocks of mature whiskey, a valuable commodity in post-war Europe.An offer of £305,000 was received from a Swiss investor fronted by an Englishman, going by the name of Horace Smith.Their unstated interest, was not the business itself, but the 60,000 gallons of whiskey stocks, which they hoped to sell on the black market in England at £11 a gallon - thus, more than doubling their investment overnight. However, when they failed to come up with the deposit, the duo were arrested and promptly interrogated by Irish police. The Englishman, it turned out, was an impostor named Maximoe, who was wanted by Scotland Yard.]The Irish authorities placed Maximoe on a ferry back to England for extradition, but he jumped overboard and escaped with the help of unknown accomplices.
An Irish opposition politician, Oliver J. Flanagan, subsequently alleged under parliamentary privilege that members of the governing Fianna Fáil political party were linked to the deal, accusing then Irish TaoiseachÉamon de Valera and his son of having accepted gold watches from the Swiss businessman. A tribunal of inquiry discounted the allegations but the damage contributed to Fianna Fáil's defeat in the 1948 election. In addition, as the scandal remained headline news in Ireland for several months, it discouraged interest from other investors in the distillery.
Thus with no buyer found, operations continued at the distillery, with production averaging between 120,000 - 150,000 proof gallons per annum, and consumption running at between 15,000 - 20,000 barrels of barrel.In addition, although heavily indebted, investments were made in new plant and equipment. However, the death knell for the distillery came in April 1952, when the Irish Government introduced a 28% hike in the excise duties on spirits, causing a drastic decline in domestic whiskey sales. By November 1953, the distillery could not afford to pay the duty to release whiskey ordered for Christmas from bond, and production was forced to come to a halt. Although distilling had stopped, the firm struggled on until 27 November 1958, when a debenture issued in 1953 fell due, which the distillery could not afford to pay, forcing the bank to call in the receivers. Thus, bringing to an end 201 years of distilling in the town.
In 1962, the distillery was purchased for £10,000 by Karl Heinz Moller, a German businessman, who owned a motor distribution company in Hamburg.Moller made a substantial profit on the deal, by selling off the whiskey stocks (about 100,000 gallons - worth tens of thousands of pounds alone) and a rare Mercedes Benz owned by the distillery. Much to the dismay of locals, Moller proceeded to convert the distillery into a pigsty, smashing thousands of Locke earthenware crocks (which would be worth a substantial amount at auction today) to create a hard-core base for the concrete floor.
In 1969, the distillery was sold to Powerscreen, a firm which sold Volvo loading shovels, and in the early 1970s, the stills and worms were removed and sold for scrap.
Distillery reopens
In 1982, almost thirty years after the distillery ceased operations, the Kilbeggan Preservation and Development Association was formed by locals in the town. Using funds raised locally, the Association restored the Distillery, and reopened it to the public as a whiskey distillery museum.
Then, in 1987, the newly opened Cooley Distillery acquired the assets of Kilbeggan distillery, allowing Cooley to relaunch whiskeys under the Kilbeggan and Locke's Whiskey brands. Cooley later also took over the running of the museum, and began the process of re-establishing a working distillery on-site. Cooley were aided in the process by the fact that since the distillery's closure, each subsequent owner had faithfully paid the £5 annual fee to maintain the distilling licence.
In 2007, the 250th anniversary of the distillery's founding, distillation recommenced at Kilbeggan. The official firing of the pot stills was witnessed by direct descendants of the three families, the McManuses, the Codds, and the Lockes, who had run the distillery during its 200 year distilling history. In a fitting nod to the long history of distilling at Kilbeggan, one of the two pot stills installed in the refurbished distillery was a 180-year old pot still, which had originally been installed at the Old Tullamore Distillery in the early 1800s.] It is the oldest working pot still producing whiskey in the world today.
In 2010, with the installation of a mash tun and fermentation vats, Kilbeggan became a fully operational distillery once again.
Present day
Bottle of "Kilbeggan Finest Irish whiskey"
Today the distillery is known as Kilbeggan Distillery, and includes a restaurant, The Pantry Restaurant, and a 19th-century waterwheel that has been restored to working condition. The distillery can also be powered by a steam engine, which is in working condition but rarely used. It was installed to allow the distillery to continue operating in times of low water on the river.
Prior to the recommencement of operations of Kilbeggan, the three brands associated with the distillery—Kilbeggan, Locke's Blend and Locke's Malt were produced at the Cooley Distillery in County Louth, before being transported to Kilbeggan, where they were to stored in a 200 year old granite warehouse. However, following recommencement of operations at Kilbeggan, new whiskey produced on-site has been sufficiently mature for market since around 2014.
Since reopening, the distillery has launched a Kilbeggan Small Batch Rye, the first whiskey to be 100% distilled and matured on-site since the restoration was completed. Double-distilled, the whiskey is produced from a mash of malt, barley, and about 30% rye, said to reflect the traditional practice of using rye, which was common at 19th century Irish distilleries, but has since virtually died out.
In late 2009, the distillery released small '3-pack' samples of its still-developing "new make spirit" at 1 month, 1 year, and 2 years of age (in Ireland, the spirit must be aged a minimum of three years before it can legally be called "whiskey").
The distillery's visitor centre was among the nominations in Whisky Magazine's Icons of Whisky visitor attraction category in 2008.
Fantastic display of Locke's Old Irish Whiskey Ephemera & Memorabilia including whiskey bottle labels, cheques,history of the distillery ,etc.
Origins: Kilbeggan Co Westmeath Dimensions:70cm x 60cm Unglazed
The Kilbeggan Distillery (formerly Brusna Distillery and Locke's Distillery) is an Irish whiskey distillery situated on the River Brosna in Kilbeggan, County Westmeath, Ireland. It is owned by Beam Suntory.
A small pot still distillery, the licence to distil dates to 1757, a copy of which can be seen in the distillery.
Similar to many Irish distilleries, Kilbeggan endured financial difficulties during the early 20th century, and ceased operations in 1957. However, the distillery was later refurbished, with distilling recommencing on-site in 2007.
Noted devotees of the distillery's whiskeys include British Prime Minister Sir Winston Churchill, and Myles na gCopaleen, the Irish playwright.
Early years
The distillery was founded in 1757 by Matthew MacManus, who may have distilled elsewhere before founding Kilbeggan.Although information about the early years of the distillery is scarce, documentation suggests that in its early years the distillery operated with a 232 gallon still, and an annual output of 1,500 gallons.
By the early 19th century, the distillery was being run by a John and William Codd. In 1841, the distillery was put up for sale following the dissolution of the partnership between its then owners, William Codd and William Cuffee.The distillery at the time consisted of a brew house, still house with three pot stills (wash still: 8,000 gallons; low wine still, no. 1; 2,000 gallons; low wine still, no. 2: 1,500 gallons), run-room with five receivers, malt house, corn stores capable of storing 5,000 barrels, and oat-meal mills. Also listed in the sale were 400 tonnes of coal, and 10,000 boxes of turf - the latter reflecting the immense quantities of turf consumed at the distillery, so much so, that it was reported to have kept hundreds of poor people profitably employed in cutting, rearing, and drawing it to the town throughout the year.
Locke's Distillery
In 1843, the distillery was taken over by John Locke, under whose stewardship the distillery flourished. Locke treated his staff well, and was held in high regard by both his workers and the people of the town. Informal records show that under Locke the distillery provided cottages for its employees, either for rent or purchase through a form of in-house mortgage scheme. In addition, all staff received a wagon load of coal at the start of each winter, the cost of which was deducted from salaries retrospectively on a weekly basis.
Testimony of the respect with which he was held is offered by an incident in 1866. Following an accident on-site which had rendered a critical piece of equipment, the steam boiler, inoperable, the distillery had come to a standstill. With Locke unable to afford or obtain a loan to fund a replacement, the future of distillery lay in doubt.However, in a gesture of solidarity, the people of Kilbeggan came together and purchased a replacement boiler, which they presented to John Locke, along with the following public letter of appreciation, which was printed in several local newspapers at the time:
An Address from the People of Kilbeggan to John Locke, Esq.Dear Sir - Permit us, your fellow townsmen, to assure of our deep and cordial sympathy in your loss and disappointment from the accident which occurred recently in your Distillery. Sincerely as we regret the accident, happily unattended with loss of life, we cannot but rejoice at the long-wished-for opportunity it affords us of testifying to you the high appreciation in which we hold you for your public and private worth. We are well aware that the restrictions imposed by recent legislation on that particular branch of Irish industry, with which you have been so long identified, have been attended with disastrous results to the trade, as is manifest in the long list of Distilleries now almost in ruins, and which were a few years ago centres of busy industry, affording remunerative employment to thousands of hands; and we are convinced the Kilbeggan Distillery would have long since swelled the dismal catalogue had it fallen into less energetic and enterprising hands. In such an event we would be compelled to witness the disheartening scene of a large number of our working population without employment during that period of the year when employment Is scarcest, and at the same time most essential to the poor. Independent then of what we owe you, on purely personal grounds, we feel we owe you a deep debt of gratitude for maintaining in our midst a manufacture which affords such extensive employment to our poor, and exercises so favourable an influence on the prosperity of the town. In conclusion, dear Sir, we beg your acceptance of a new steam boiler to replace the injured one, as testimony, inadequate though it is, of our unfeigned respect and esteems for you ; and we beg to present it with the ardent wish and earnest hope that, for many long years to come, it may contribute to enhance still more the deservedly high and increasing reputation of the Kilbeggan Distillery.
In a public response to mark the gift, also published in several newspapers, Locke thanked the people of Kilbeggan for their generosity, stating "...I feel this to be the proudest day of my life...". A plaque commemorating the event hangs in the distillery's restaurant today.
In 1878, a fire broke out in the "can dip" (sampling) room of the distillery, and spread rapidly. Although, the fire was extinguished within an hour, it destroying a considerable portion of the front of the distillery and caused £400 worth of damage. Hundreds of gallons of new whiskey were also consumed in the blaze - however, the distillery is said to have been saved from further physical and financial ruin through the quick reaction of townsfolk who broke down the doors of the warehouses, and helped roll thousands of casks of ageing spirit down the street to safety.
In 1887, the distillery was visited by Alfred Barnard, a British writer, as research for his book, "the Whiskey Distilleries of the United Kingdom". By then, the much enlarged distillery was being managed by John's sons, John Edward and James Harvey, who told Barnard that the distillery's output had more than doubled during the preceding ten years, and that they intended to install electric lighting.Barnard noted that the distillery, which he referred to as the "Brusna Distillery", named for the nearby river, was said to be the oldest in Ireland. According to Barnard, the distillery covered 5 acres, and employed a staff of about 70 men, with the aged and sick pensioned-off or assisted. At the time of his visit, the distillery was producing 157,200 proof gallons per annum, though it had the capacity to produce 200,000. The whiskey, which was sold primarily in Dublin, England, and "the Colonies", was "old pot still", produced using four pot stills (two wash stills: 10,320 / 8,436 gallons; and two spirit stills: 6,170 / 6,080 gallons), which had been installed by Millar and Company, Dublin. Barnard remarked that at the time of his visit over 2,000 casks of spirit were ageing in the distillery's bonded warehouses.
In 1893, the distillery ceased to be privately held, and was converted a limited stock company, trading as John Locke & Co., Ltd., with nominal capital of £40,000.
Decline and Closure
In the early part of the 20th century, Kilbeggan, like many Irish whiskey distilleries at the time, entered a period of decline. This was due to the combined effects of loss and hampering of market access - due to prohibition in the United States, the trade war with the British Empire, shipping difficulties during the world wars, and Irish Government export quotas; as well as competition from blended Scotch, and disruption to production during the Irish war of Independence.
As a result, Kilbeggan was forced to cease production of new spirit for 7 years between 1924 and 1931, decimating the company's cash flow and finances.Most of the staff at the distillery were let go, and the distillery slowly sold off its stocks of aged whiskey. Distilling resumed in 1931, following the end of prohibition in the United States, and for a time the distillery's finances improved - with a loss of £83 in 1931, converted to a modest profit of £6,700 in 1939.
In the 1920s, both of John sons passed away, John in 1920, and James in 1927, and ownership of the distillery passed to Locke's granddaughters, Mary Evelyn and Florence Emily.However, by then the distillery was in need to repair, with the turbulent economic conditions of the early 20th century having meant that no investment had been made in new plant since the 1890s.
In 1947, the Lockes decided to put the distillery was put up for sale as a going concern. Although run down, the distillery had valuable stocks of mature whiskey, a valuable commodity in post-war Europe.An offer of £305,000 was received from a Swiss investor fronted by an Englishman, going by the name of Horace Smith.Their unstated interest, was not the business itself, but the 60,000 gallons of whiskey stocks, which they hoped to sell on the black market in England at £11 a gallon - thus, more than doubling their investment overnight. However, when they failed to come up with the deposit, the duo were arrested and promptly interrogated by Irish police. The Englishman, it turned out, was an impostor named Maximoe, who was wanted by Scotland Yard.]The Irish authorities placed Maximoe on a ferry back to England for extradition, but he jumped overboard and escaped with the help of unknown accomplices.
An Irish opposition politician, Oliver J. Flanagan, subsequently alleged under parliamentary privilege that members of the governing Fianna Fáil political party were linked to the deal, accusing then Irish TaoiseachÉamon de Valera and his son of having accepted gold watches from the Swiss businessman. A tribunal of inquiry discounted the allegations but the damage contributed to Fianna Fáil's defeat in the 1948 election. In addition, as the scandal remained headline news in Ireland for several months, it discouraged interest from other investors in the distillery.
Thus with no buyer found, operations continued at the distillery, with production averaging between 120,000 - 150,000 proof gallons per annum, and consumption running at between 15,000 - 20,000 barrels of barrel.In addition, although heavily indebted, investments were made in new plant and equipment. However, the death knell for the distillery came in April 1952, when the Irish Government introduced a 28% hike in the excise duties on spirits, causing a drastic decline in domestic whiskey sales. By November 1953, the distillery could not afford to pay the duty to release whiskey ordered for Christmas from bond, and production was forced to come to a halt. Although distilling had stopped, the firm struggled on until 27 November 1958, when a debenture issued in 1953 fell due, which the distillery could not afford to pay, forcing the bank to call in the receivers. Thus, bringing to an end 201 years of distilling in the town.
In 1962, the distillery was purchased for £10,000 by Karl Heinz Moller, a German businessman, who owned a motor distribution company in Hamburg.Moller made a substantial profit on the deal, by selling off the whiskey stocks (about 100,000 gallons - worth tens of thousands of pounds alone) and a rare Mercedes Benz owned by the distillery. Much to the dismay of locals, Moller proceeded to convert the distillery into a pigsty, smashing thousands of Locke earthenware crocks (which would be worth a substantial amount at auction today) to create a hard-core base for the concrete floor.
In 1969, the distillery was sold to Powerscreen, a firm which sold Volvo loading shovels, and in the early 1970s, the stills and worms were removed and sold for scrap.
Distillery reopens
In 1982, almost thirty years after the distillery ceased operations, the Kilbeggan Preservation and Development Association was formed by locals in the town. Using funds raised locally, the Association restored the Distillery, and reopened it to the public as a whiskey distillery museum.
Then, in 1987, the newly opened Cooley Distillery acquired the assets of Kilbeggan distillery, allowing Cooley to relaunch whiskeys under the Kilbeggan and Locke's Whiskey brands. Cooley later also took over the running of the museum, and began the process of re-establishing a working distillery on-site. Cooley were aided in the process by the fact that since the distillery's closure, each subsequent owner had faithfully paid the £5 annual fee to maintain the distilling licence.
In 2007, the 250th anniversary of the distillery's founding, distillation recommenced at Kilbeggan. The official firing of the pot stills was witnessed by direct descendants of the three families, the McManuses, the Codds, and the Lockes, who had run the distillery during its 200 year distilling history. In a fitting nod to the long history of distilling at Kilbeggan, one of the two pot stills installed in the refurbished distillery was a 180-year old pot still, which had originally been installed at the Old Tullamore Distillery in the early 1800s.] It is the oldest working pot still producing whiskey in the world today.
In 2010, with the installation of a mash tun and fermentation vats, Kilbeggan became a fully operational distillery once again.
Present day
Bottle of "Kilbeggan Finest Irish whiskey"
Today the distillery is known as Kilbeggan Distillery, and includes a restaurant, The Pantry Restaurant, and a 19th-century waterwheel that has been restored to working condition. The distillery can also be powered by a steam engine, which is in working condition but rarely used. It was installed to allow the distillery to continue operating in times of low water on the river.
Prior to the recommencement of operations of Kilbeggan, the three brands associated with the distillery—Kilbeggan, Locke's Blend and Locke's Malt were produced at the Cooley Distillery in County Louth, before being transported to Kilbeggan, where they were to stored in a 200 year old granite warehouse. However, following recommencement of operations at Kilbeggan, new whiskey produced on-site has been sufficiently mature for market since around 2014.
Since reopening, the distillery has launched a Kilbeggan Small Batch Rye, the first whiskey to be 100% distilled and matured on-site since the restoration was completed. Double-distilled, the whiskey is produced from a mash of malt, barley, and about 30% rye, said to reflect the traditional practice of using rye, which was common at 19th century Irish distilleries, but has since virtually died out.
In late 2009, the distillery released small '3-pack' samples of its still-developing "new make spirit" at 1 month, 1 year, and 2 years of age (in Ireland, the spirit must be aged a minimum of three years before it can legally be called "whiskey").
The distillery's visitor centre was among the nominations in Whisky Magazine's Icons of Whisky visitor attraction category in 2008.
Locke's Single Malt Old Irish Whiskey Advert
Origins: Kilbeggan Co Westmeath Dimensions: 26cm x 26cm
The Kilbeggan Distillery (formerly Brusna Distillery and Locke's Distillery) is an Irish whiskey distillery situated on the River Brosna in Kilbeggan, County Westmeath, Ireland. It is owned by Beam Suntory.
A small pot still distillery, the licence to distil dates to 1757, a copy of which can be seen in the distillery.
Similar to many Irish distilleries, Kilbeggan endured financial difficulties during the early 20th century, and ceased operations in 1957. However, the distillery was later refurbished, with distilling recommencing on-site in 2007.
Noted devotees of the distillery's whiskeys include British Prime Minister Sir Winston Churchill, and Myles na gCopaleen, the Irish playwright.
Early years
The distillery was founded in 1757 by Matthew MacManus, who may have distilled elsewhere before founding Kilbeggan.Although information about the early years of the distillery is scarce, documentation suggests that in its early years the distillery operated with a 232 gallon still, and an annual output of 1,500 gallons.
By the early 19th century, the distillery was being run by a John and William Codd. In 1841, the distillery was put up for sale following the dissolution of the partnership between its then owners, William Codd and William Cuffee.The distillery at the time consisted of a brew house, still house with three pot stills (wash still: 8,000 gallons; low wine still, no. 1; 2,000 gallons; low wine still, no. 2: 1,500 gallons), run-room with five receivers, malt house, corn stores capable of storing 5,000 barrels, and oat-meal mills. Also listed in the sale were 400 tonnes of coal, and 10,000 boxes of turf - the latter reflecting the immense quantities of turf consumed at the distillery, so much so, that it was reported to have kept hundreds of poor people profitably employed in cutting, rearing, and drawing it to the town throughout the year.
Locke's Distillery
In 1843, the distillery was taken over by John Locke, under whose stewardship the distillery flourished. Locke treated his staff well, and was held in high regard by both his workers and the people of the town. Informal records show that under Locke the distillery provided cottages for its employees, either for rent or purchase through a form of in-house mortgage scheme. In addition, all staff received a wagon load of coal at the start of each winter, the cost of which was deducted from salaries retrospectively on a weekly basis.
Testimony of the respect with which he was held is offered by an incident in 1866. Following an accident on-site which had rendered a critical piece of equipment, the steam boiler, inoperable, the distillery had come to a standstill. With Locke unable to afford or obtain a loan to fund a replacement, the future of distillery lay in doubt.However, in a gesture of solidarity, the people of Kilbeggan came together and purchased a replacement boiler, which they presented to John Locke, along with the following public letter of appreciation, which was printed in several local newspapers at the time:
An Address from the People of Kilbeggan to John Locke, Esq.Dear Sir - Permit us, your fellow townsmen, to assure of our deep and cordial sympathy in your loss and disappointment from the accident which occurred recently in your Distillery. Sincerely as we regret the accident, happily unattended with loss of life, we cannot but rejoice at the long-wished-for opportunity it affords us of testifying to you the high appreciation in which we hold you for your public and private worth. We are well aware that the restrictions imposed by recent legislation on that particular branch of Irish industry, with which you have been so long identified, have been attended with disastrous results to the trade, as is manifest in the long list of Distilleries now almost in ruins, and which were a few years ago centres of busy industry, affording remunerative employment to thousands of hands; and we are convinced the Kilbeggan Distillery would have long since swelled the dismal catalogue had it fallen into less energetic and enterprising hands. In such an event we would be compelled to witness the disheartening scene of a large number of our working population without employment during that period of the year when employment Is scarcest, and at the same time most essential to the poor. Independent then of what we owe you, on purely personal grounds, we feel we owe you a deep debt of gratitude for maintaining in our midst a manufacture which affords such extensive employment to our poor, and exercises so favourable an influence on the prosperity of the town. In conclusion, dear Sir, we beg your acceptance of a new steam boiler to replace the injured one, as testimony, inadequate though it is, of our unfeigned respect and esteems for you ; and we beg to present it with the ardent wish and earnest hope that, for many long years to come, it may contribute to enhance still more the deservedly high and increasing reputation of the Kilbeggan Distillery.
In a public response to mark the gift, also published in several newspapers, Locke thanked the people of Kilbeggan for their generosity, stating "...I feel this to be the proudest day of my life...". A plaque commemorating the event hangs in the distillery's restaurant today.
In 1878, a fire broke out in the "can dip" (sampling) room of the distillery, and spread rapidly. Although, the fire was extinguished within an hour, it destroying a considerable portion of the front of the distillery and caused £400 worth of damage. Hundreds of gallons of new whiskey were also consumed in the blaze - however, the distillery is said to have been saved from further physical and financial ruin through the quick reaction of townsfolk who broke down the doors of the warehouses, and helped roll thousands of casks of ageing spirit down the street to safety.
In 1887, the distillery was visited by Alfred Barnard, a British writer, as research for his book, "the Whiskey Distilleries of the United Kingdom". By then, the much enlarged distillery was being managed by John's sons, John Edward and James Harvey, who told Barnard that the distillery's output had more than doubled during the preceding ten years, and that they intended to install electric lighting.Barnard noted that the distillery, which he referred to as the "Brusna Distillery", named for the nearby river, was said to be the oldest in Ireland. According to Barnard, the distillery covered 5 acres, and employed a staff of about 70 men, with the aged and sick pensioned-off or assisted. At the time of his visit, the distillery was producing 157,200 proof gallons per annum, though it had the capacity to produce 200,000. The whiskey, which was sold primarily in Dublin, England, and "the Colonies", was "old pot still", produced using four pot stills (two wash stills: 10,320 / 8,436 gallons; and two spirit stills: 6,170 / 6,080 gallons), which had been installed by Millar and Company, Dublin. Barnard remarked that at the time of his visit over 2,000 casks of spirit were ageing in the distillery's bonded warehouses.
In 1893, the distillery ceased to be privately held, and was converted a limited stock company, trading as John Locke & Co., Ltd., with nominal capital of £40,000.
Decline and Closure
In the early part of the 20th century, Kilbeggan, like many Irish whiskey distilleries at the time, entered a period of decline. This was due to the combined effects of loss and hampering of market access - due to prohibition in the United States, the trade war with the British Empire, shipping difficulties during the world wars, and Irish Government export quotas; as well as competition from blended Scotch, and disruption to production during the Irish war of Independence.
As a result, Kilbeggan was forced to cease production of new spirit for 7 years between 1924 and 1931, decimating the company's cash flow and finances.Most of the staff at the distillery were let go, and the distillery slowly sold off its stocks of aged whiskey. Distilling resumed in 1931, following the end of prohibition in the United States, and for a time the distillery's finances improved - with a loss of £83 in 1931, converted to a modest profit of £6,700 in 1939.
In the 1920s, both of John sons passed away, John in 1920, and James in 1927, and ownership of the distillery passed to Locke's granddaughters, Mary Evelyn and Florence Emily.However, by then the distillery was in need to repair, with the turbulent economic conditions of the early 20th century having meant that no investment had been made in new plant since the 1890s.
In 1947, the Lockes decided to put the distillery was put up for sale as a going concern. Although run down, the distillery had valuable stocks of mature whiskey, a valuable commodity in post-war Europe.An offer of £305,000 was received from a Swiss investor fronted by an Englishman, going by the name of Horace Smith.Their unstated interest, was not the business itself, but the 60,000 gallons of whiskey stocks, which they hoped to sell on the black market in England at £11 a gallon - thus, more than doubling their investment overnight. However, when they failed to come up with the deposit, the duo were arrested and promptly interrogated by Irish police. The Englishman, it turned out, was an impostor named Maximoe, who was wanted by Scotland Yard.]The Irish authorities placed Maximoe on a ferry back to England for extradition, but he jumped overboard and escaped with the help of unknown accomplices.
An Irish opposition politician, Oliver J. Flanagan, subsequently alleged under parliamentary privilege that members of the governing Fianna Fáil political party were linked to the deal, accusing then Irish TaoiseachÉamon de Valera and his son of having accepted gold watches from the Swiss businessman. A tribunal of inquiry discounted the allegations but the damage contributed to Fianna Fáil's defeat in the 1948 election. In addition, as the scandal remained headline news in Ireland for several months, it discouraged interest from other investors in the distillery.
Thus with no buyer found, operations continued at the distillery, with production averaging between 120,000 - 150,000 proof gallons per annum, and consumption running at between 15,000 - 20,000 barrels of barrel.In addition, although heavily indebted, investments were made in new plant and equipment. However, the death knell for the distillery came in April 1952, when the Irish Government introduced a 28% hike in the excise duties on spirits, causing a drastic decline in domestic whiskey sales. By November 1953, the distillery could not afford to pay the duty to release whiskey ordered for Christmas from bond, and production was forced to come to a halt. Although distilling had stopped, the firm struggled on until 27 November 1958, when a debenture issued in 1953 fell due, which the distillery could not afford to pay, forcing the bank to call in the receivers. Thus, bringing to an end 201 years of distilling in the town.
In 1962, the distillery was purchased for £10,000 by Karl Heinz Moller, a German businessman, who owned a motor distribution company in Hamburg.Moller made a substantial profit on the deal, by selling off the whiskey stocks (about 100,000 gallons - worth tens of thousands of pounds alone) and a rare Mercedes Benz owned by the distillery. Much to the dismay of locals, Moller proceeded to convert the distillery into a pigsty, smashing thousands of Locke earthenware crocks (which would be worth a substantial amount at auction today) to create a hard-core base for the concrete floor.
In 1969, the distillery was sold to Powerscreen, a firm which sold Volvo loading shovels, and in the early 1970s, the stills and worms were removed and sold for scrap.
Distillery reopens
In 1982, almost thirty years after the distillery ceased operations, the Kilbeggan Preservation and Development Association was formed by locals in the town. Using funds raised locally, the Association restored the Distillery, and reopened it to the public as a whiskey distillery museum.
Then, in 1987, the newly opened Cooley Distillery acquired the assets of Kilbeggan distillery, allowing Cooley to relaunch whiskeys under the Kilbeggan and Locke's Whiskey brands. Cooley later also took over the running of the museum, and began the process of re-establishing a working distillery on-site. Cooley were aided in the process by the fact that since the distillery's closure, each subsequent owner had faithfully paid the £5 annual fee to maintain the distilling licence.
In 2007, the 250th anniversary of the distillery's founding, distillation recommenced at Kilbeggan. The official firing of the pot stills was witnessed by direct descendants of the three families, the McManuses, the Codds, and the Lockes, who had run the distillery during its 200 year distilling history. In a fitting nod to the long history of distilling at Kilbeggan, one of the two pot stills installed in the refurbished distillery was a 180-year old pot still, which had originally been installed at the Old Tullamore Distillery in the early 1800s.] It is the oldest working pot still producing whiskey in the world today.
In 2010, with the installation of a mash tun and fermentation vats, Kilbeggan became a fully operational distillery once again.
Present day
Bottle of "Kilbeggan Finest Irish whiskey"
Today the distillery is known as Kilbeggan Distillery, and includes a restaurant, The Pantry Restaurant, and a 19th-century waterwheel that has been restored to working condition. The distillery can also be powered by a steam engine, which is in working condition but rarely used. It was installed to allow the distillery to continue operating in times of low water on the river.
Prior to the recommencement of operations of Kilbeggan, the three brands associated with the distillery—Kilbeggan, Locke's Blend and Locke's Malt were produced at the Cooley Distillery in County Louth, before being transported to Kilbeggan, where they were to stored in a 200 year old granite warehouse. However, following recommencement of operations at Kilbeggan, new whiskey produced on-site has been sufficiently mature for market since around 2014.
Since reopening, the distillery has launched a Kilbeggan Small Batch Rye, the first whiskey to be 100% distilled and matured on-site since the restoration was completed. Double-distilled, the whiskey is produced from a mash of malt, barley, and about 30% rye, said to reflect the traditional practice of using rye, which was common at 19th century Irish distilleries, but has since virtually died out.
In late 2009, the distillery released small '3-pack' samples of its still-developing "new make spirit" at 1 month, 1 year, and 2 years of age (in Ireland, the spirit must be aged a minimum of three years before it can legally be called "whiskey").
The distillery's visitor centre was among the nominations in Whisky Magazine's Icons of Whisky visitor attraction category in 2008.
Framed 1964 Listowel Races Advert 28cm x 23cm Ballylongford Co Kerry
The great John B Keane once said: "The Listowel Races is a state of mind." Anyone who has attended the festival will know this statement to be an undeniable truth. Because for one divine week in September, a spotlight from the gods shines on Listowel.
It is a shimmering star, guiding people from all over the country for a week of devilment and roguery - a place where hatred dissolves and inhibitions release.
And for as long as I can remember, I too have been steered by that very light. For a time, I thought I could never love a man the way I loved the Listowel Races.
Unlike romantic relationships, I knew where I stood in the affair. There were no miscommunications or missteps. I asked for the thrill, the passion and the romance, and all the races asked of me was the entrance fee.
Famous son: The late playwright John B Keane in his Listowel pub
Even as a child, I worshipped it. From the moment the festival lights were hung above Church Street, I knew magic was in the air. Any pocket money I had was spent at the Birds Amusements in the mart yard and any tears I had shed, as my mother told me, came when it was time to go home. As I grew older, I discovered another type of magic on the racecourse or 'the island' as it's otherwise known.It is a paradise on the River Feale filled with old friends, new acquaintances and disgruntled punters. Expats return from far-flung countries and wish for the week to never end, wanting one last race, drink or dance because one September evening spent on the island equals a lifetime of memories.This year will mark the 162nd anniversary of the meeting. The first took place in October 1858 and, since then, has moved from a two-day race meeting to a seven-day spectacle filled with music and wren boys. Also known as the Harvest Festival, the meeting traditionally marked the end of the harvest, and farmers came to relax and enjoy the fruits of their labour. While this remains true, Listowel now attracts a variety of attendees from across the country and beyond.The people don't just come for racing anymore. They come for the atmosphere, the people, and the promise of the time of your life. Festivals like Galway and Punchestown may have the hype, but Listowel has the mightiest heart.In 162 years, the island and its high jinks have survived war and politics, but it won't escape the ravages of 2020. Covid-19 restrictions mean the Listowel Races will take place behind closed doors for the first time. Under protocol from the HRI and the Irish Horseracing Regulatory Board, race meetings are closed to the public.Much-needed boost
'Huge loss': Jerry Behan from the Horseshoe Bar
For Listowel, the impact will be huge. The town is small, with a population of 4,800 people. In 2018, attendance at the festival hit 90,000 for the week.
North Kerry doesn't reap the benefits of tourism as much as the southern half of the county. Killarney and Dingle are hotspots and while north Kerry has its share, tourism is not its main trade. Festivals such as the races provide much-needed boosts to the local economy.It has been a challenging year for the small-town festival in Ireland. From the Willie Clancy week in Miltown Malbay to the Innishannon Steam Rally in Cork, localities have lost out economically and culturally. Earlier in the summer, the famous Writers' Week Festival in Listowel was cancelled, as was the Revival Music Festival in August.The September races complete the trifecta of festivities and are the jewel in the crown. These cancellations only added to the blow caused by the lockdown closures in March for the businesses in the town.Jerry Behan and his son Diarmuid, owner and bar manager of the Horseshoe Bar and Restaurant on William Street, say the trade during the races tides the pubs and restaurants over until year-end."This year is just a complete unknown," Jerry says. "We missed out on Mother's Day, Paddy's Day, Easter, Writers' Week, Revival and now the races. Writers' Week is nearly as big as the races for us, so it's been a huge loss. And what you make during the races would pay the bills until Christmas."In a typical year, the week before the festival would be spent planning and preparing for the influx of punters; Diarmuid admits this is a part he will miss."During this time, we would be looking forward to race week," he explains. "You would be getting in your orders and sorting out staff for the week. It all adds to the build-up. Usually, you would hate to be working during a big event, but I never mind working for the races."The craic is brilliant. But at the end of the day, our health is the most important thing."The Government has given the green light for 'wet pubs' to reopen on Monday after a six-month closure. Reopening on the week of the races is both a blessing and a hindrance to Billy Keane, the Irish Independent columnist and owner of John B Keane's bar, first run by his playwright father."The worst was not knowing when we would open, so when the news came that it would be the 21st, on what happens to be the week of the Listowel Races, it was brilliant news," Keane says."So everyone in town got a great boost from it and hopefully the locals will come out and I can't wait to meet them again, but it's going to be very restricted. During the races, if I had a pub that went all the way to Ballybunion, I'd still need more space."The week equates to around 22pc of my business for the year, but obviously, our numbers will be way down."The change in proceedings isn't just hitting the pubs and restaurants; many other businesses feel the effects. Owner of Coco at The Arcade boutique, Jennifer Scanlan, says fashion is just as big a part of the experience as the racing itself, with Ladies' Day usually attracting a crowd of more than 26,000."For me, the week before and especially the Saturday before the races are usually manic busy with women buying their bits. So I will certainly be losing that revenue."If you don't come from a town or area that holds a festival like this, you might question why locals are so attached. It has such significance that anyone from the town will tell you that a different calendar dictates life. There are no weeks or months, only 'before' and 'after' the races. People in Listowel have grown up with it. It is steeped in tradition and for rural towns, this is important.'It defines us'Scanlan admits it is hard to think that this year will go ahead without the full flow of the festival. "I grew up over the shop here in the centre of town and I could see the Birds Amusements right from my window. The races could never hide from us."It defines us as Listowel people. There really is something special here."Someone who shares this sentiment is horse racing commentator Jerry Hannon, a native Listowel man who discovered his love for the sport on the Island. "That's where I got my love for racing," he explains. "One of my earliest memories was my late dad Joe bringing me over to the island and meeting Charlie Swan, who was top jockey at the time, and the late racing photographer Liam Healy taking a photo of me with him. I saw the crowds and the atmosphere and that whet my appetite. It's like a ritual for those of us from the town."Hannon will commentate on the racing over the seven days, but admits that it is at the festivals when you notice the missing crowds. "It's been disheartening," he explains. "It hit me in places like Killarney and Galway. Now Listowel will be the same when you won't see those crowds crossing the bridge from the town side."Christy Walsh, owner of Christy's Bar in The Square, says the races' influence is far-reaching. "When I became involved in the Harvest Festival, I not only realised what it means for the town, but the whole of north Kerry and beyond. Accommodation is usually booked from Templeglantine, Newcastle West, Abbeyfeale and down into Tralee. Ballybunion and Ballyheigue, both of which are packed from it."Walsh says the town is exercising extreme caution for the week ahead, with people expected to watch the racing in local pubs. "We are still in the throes of a major pandemic," he says. "So just for one year, maybe leave it to the locals and enjoy the races on TG4 at home and wait until we are back in action fully."Because the town is small, community spirit is present even when thousands of people gather there. This quality is why people return year on year and proprietors of the town have come to know the spectators as friends. They look forward to seeing them return in the future."You know on the Monday exactly who you'd meet inside the pub," Walsh says. "They come back year after year and you'd be asking how in the name of God could they do seven days racing. But they do, and most of my enjoyment comes from meeting them. I'll really miss that."This warmth is something Jerry Behan says will forever make the Listowel Races special. "They are like locals," he says. "They walk in as if they've lived here forever. We have a crowd from Newcastle that comes over every year since we opened and on the Sunday when they leave, the hugging and kissing is something else. They always say we can't wait for next year already. Hopefully, we will have it again when everything settles. The town will get through this and it will be back."And so tomorrow for its 162nd year, the island gates will open, the horses will gallop and bets will be made, but the stands will stay silent for the first time. Yet over the bridge on the other side of the River Feale, a town and its people look ahead to better times, remaining forever hopeful for a winner and waiting once more to be back in a Listowel Races state of mind.
Very rare Limerick print depicting the well known Establishment of Michael Egans,9 ,10 & 11 Patrick Street - a well known business which existed from 1860 to 1960.The going concern import teas, wines and brandies and also held Whiskies in bond from John Jameson's,George Roe's and other distillers.Egans was replaced by J Ormstons General Grocery afterwards .Now the building is simply known as Ormston House,a cultural resource centre in the heart of Limerick City. An example of this print previously realised £700 at public auction in 2018. 50cm x 60cm. Limerick City
40cm x 23cm There was a period of time during which my father — who doesn’t even truly like beer — would insist on ordering Guinness whenever we found ourselves in a restaurant that offered it. He would take a sip from his glass filled with ebony liquid topped by a frothy foam, and I’d watch as he inevitably recoiled at the bitter flavor. “I don’t know why I ordered this,” he’d usually utter, shaking his head. “I guess I just believed that Guinness was supposed to be better than most other beers. But it isn’t even really a beer, right? It’s like its own thing.”I can understand why my father would believe that Guinness is good. After all, the “Guinness is Good” slogan was the figurative linchpin holding together the Guinness brand for decades. Along with the belief that Guinness is good — which my father and several others would vehemently disagree with — exists the belief that Guinness is good for you.
Another highly unusual Irish Whiskey Advert - one for William McLoughlin & Sons Munster Distillers Cork & Waterford -"A shilling a bottle Saorstat Eireann (Irish Free State) 1927. 45cm x 35cm Dunmanway Co Cork
63cm x 125cm Limerick Large iconic poster from the glory years of Munster rugby ,when they were at the top of the tree in European Club Rugby.This particular promotional poster dates from the 2000 Final,Munster's first final appearance. Northampton 9-8 Munster Despite thunder, lightning, and torrential rain earlier in the morning, the sun rightly appeared to shine on the capacity crowd at Twickenham for what proved to be a magnificent occasion. It was the fifth European Cup final, and the first time a French side had not featured, but the lack of Gallic flair took nothing away from a thrilling match. Munster scored the only try of the match - but in a tale of two boots, Northampton secured a historic victory thanks to the ever-prolific Paul Grayson.
This has been a big season for the players and to have come this close and not won a trophy would have been a major disappointment
Northampton rugby director John Steele
A young Munster fan celebrates his side's try
Both teams found it hard to break each other down
Magnificent and extremely rare Dublin DWD Whiskey Mirror.These particular mirrors are amongst the most sought after on the market . 58cm x 70cm Portobello Dublin
The young John Brannick soon demonstrated a natural flair for the craft of whiskey-making. These early years, working within the hallowed halls of the John’s Lane Distillery, laid the foundations for his later exploits within the industry. It wasn’t long before the other great distilleries took note of his growing reputation and in 1852 George Roe & Sons enticed Brannick to join the House of George Roe & Co with the promise that he would some day become a Master Distiller.After nearly 20 years of perfecting his craft with the House of Roe, Brannick had reached the illustrious position of Master Distiller. His reputation amongst the great distilleries of Dublin was now firmly established, but his ambitions didn’t end there. Brannick had long harboured a burning desire to build the finest distillery in the world, and in 1870, having secured the necessary backing, he resigned his position and struck out on his own, establishing the Dublin Whiskey Distillery Company Limited. DWD.For the next two years Brannick worked on a revolutionary design for his distillery. A site was chosen, less than a mile north of Dublin’s city centre, on the banks of the River Tolka, and construction started on 22 July 1872 Exactly one year later, distillation began with the preparation of the first ever DWD wash. Meanwhile, with work on the great distillery underway, Brannick finally fulfilled another long-standing promise and married his sweetheart Mary Hayes on 26 January 1873.
Extremely rare 1950s Lucan Ice Cream Double sided Vinyl Advertising Banner . Castlegregory Co Kerry 65cm x 46cm
Lovely Day For a Guinness Retro Advert .Will help lend that crucial authenticity to any pub or home bar! 42cm x 33cm Bruff Co Limerick Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer porter in 1778. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. “Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.Porter was also referred to as “plain”, as mentioned in the famous refrain of Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.” Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000 barrels in 1868 to 779,000 barrels in 1876.In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount. Even though Guinness owned no public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading. The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees. By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill. The improvements were suggested and supervised by Sir John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor Bass, and was supplying more than 10 per cent of the total UK beer market. In the 1930s, Guinness became the seventh largest company in the world. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness acquired the Distillers Company in 1986.This led to a scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid. In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo. The company merged with Grand Metropolitan in 1997 to form Diageo. Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.The Guinness brewery in Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to St. James’s Gate Brewery, Dublin. Guinness has also been referred to as “that black stuff”. Guinness had a fleet of ships, barges and yachts. The Irish Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.This news caused some controversy when it was announced.The following day, the Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant. On 23 November 2007, an article appeared in the Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development. On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.Two days later, the Sunday Independent again reported that Diageo chiefs had met with Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate. Diageo released a statement to the London stock exchange denying the report.Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997. In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing Guinness Brewery that avoids the need to use isinglass from fish bladders to filter out yeast particles.This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Until the late 1950s Guinness was still racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians. Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO2 taste. This step was taken after Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible. Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.Although Guinness may appear to be black, it is officially a very dark shade of ruby. The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.Studies claim that Guinness can be beneficial to the heart. Researchers found that “‘antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful cholesterol on the artery walls.”Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”
Bottle of "Kilbeggan Finest Irish whiskey"
Machinery at the distillery
Historic view distillery buildings
Distillery buildings with roof sign
View of the distillery from the 1900s
Fantastic display of Locke's Old Irish Whiskey Ephemera & Memorabilia including whiskey bottle labels, cheques,history of the distillery ,etc. Origins: Kilbeggan Co Westmeath Dimensions:70cm x 60cm Unglazed The Kilbeggan Distillery (formerly Brusna Distillery and Locke's Distillery) is an Irish whiskey distillery situated on the River Brosna in Kilbeggan, County Westmeath, Ireland. It is owned by Beam Suntory. A small pot still distillery, the licence to distil dates to 1757, a copy of which can be seen in the distillery. Similar to many Irish distilleries, Kilbeggan endured financial difficulties during the early 20th century, and ceased operations in 1957. However, the distillery was later refurbished, with distilling recommencing on-site in 2007. Noted devotees of the distillery's whiskeys include British Prime Minister Sir Winston Churchill, and Myles na gCopaleen, the Irish playwright.
Framed 1964 Listowel Races Advert 28cm x 23cm Ballylongford Co Kerry The great John B Keane once said: "The Listowel Races is a state of mind." Anyone who has attended the festival will know this statement to be an undeniable truth. Because for one divine week in September, a spotlight from the gods shines on Listowel. It is a shimmering star, guiding people from all over the country for a week of devilment and roguery - a place where hatred dissolves and inhibitions release. And for as long as I can remember, I too have been steered by that very light. For a time, I thought I could never love a man the way I loved the Listowel Races. Unlike romantic relationships, I knew where I stood in the affair. There were no miscommunications or missteps. I asked for the thrill, the passion and the romance, and all the races asked of me was the entrance fee.Even as a child, I worshipped it. From the moment the festival lights were hung above Church Street, I knew magic was in the air. Any pocket money I had was spent at the Birds Amusements in the mart yard and any tears I had shed, as my mother told me, came when it was time to go home. As I grew older, I discovered another type of magic on the racecourse or 'the island' as it's otherwise known. It is a paradise on the River Feale filled with old friends, new acquaintances and disgruntled punters. Expats return from far-flung countries and wish for the week to never end, wanting one last race, drink or dance because one September evening spent on the island equals a lifetime of memories. This year will mark the 162nd anniversary of the meeting. The first took place in October 1858 and, since then, has moved from a two-day race meeting to a seven-day spectacle filled with music and wren boys. Also known as the Harvest Festival, the meeting traditionally marked the end of the harvest, and farmers came to relax and enjoy the fruits of their labour. While this remains true, Listowel now attracts a variety of attendees from across the country and beyond. The people don't just come for racing anymore. They come for the atmosphere, the people, and the promise of the time of your life. Festivals like Galway and Punchestown may have the hype, but Listowel has the mightiest heart. In 162 years, the island and its high jinks have survived war and politics, but it won't escape the ravages of 2020. Covid-19 restrictions mean the Listowel Races will take place behind closed doors for the first time. Under protocol from the HRI and the Irish Horseracing Regulatory Board, race meetings are closed to the public. Much-needed boostFamous son: The late playwright John B Keane in his Listowel pub
For Listowel, the impact will be huge. The town is small, with a population of 4,800 people. In 2018, attendance at the festival hit 90,000 for the week.'Huge loss': Jerry Behan from the Horseshoe Bar
North Kerry doesn't reap the benefits of tourism as much as the southern half of the county. Killarney and Dingle are hotspots and while north Kerry has its share, tourism is not its main trade. Festivals such as the races provide much-needed boosts to the local economy. It has been a challenging year for the small-town festival in Ireland. From the Willie Clancy week in Miltown Malbay to the Innishannon Steam Rally in Cork, localities have lost out economically and culturally. Earlier in the summer, the famous Writers' Week Festival in Listowel was cancelled, as was the Revival Music Festival in August. The September races complete the trifecta of festivities and are the jewel in the crown. These cancellations only added to the blow caused by the lockdown closures in March for the businesses in the town. Jerry Behan and his son Diarmuid, owner and bar manager of the Horseshoe Bar and Restaurant on William Street, say the trade during the races tides the pubs and restaurants over until year-end. "This year is just a complete unknown," Jerry says. "We missed out on Mother's Day, Paddy's Day, Easter, Writers' Week, Revival and now the races. Writers' Week is nearly as big as the races for us, so it's been a huge loss. And what you make during the races would pay the bills until Christmas." In a typical year, the week before the festival would be spent planning and preparing for the influx of punters; Diarmuid admits this is a part he will miss. "During this time, we would be looking forward to race week," he explains. "You would be getting in your orders and sorting out staff for the week. It all adds to the build-up. Usually, you would hate to be working during a big event, but I never mind working for the races. "The craic is brilliant. But at the end of the day, our health is the most important thing." The Government has given the green light for 'wet pubs' to reopen on Monday after a six-month closure. Reopening on the week of the races is both a blessing and a hindrance to Billy Keane, the Irish Independent columnist and owner of John B Keane's bar, first run by his playwright father. "The worst was not knowing when we would open, so when the news came that it would be the 21st, on what happens to be the week of the Listowel Races, it was brilliant news," Keane says. "So everyone in town got a great boost from it and hopefully the locals will come out and I can't wait to meet them again, but it's going to be very restricted. During the races, if I had a pub that went all the way to Ballybunion, I'd still need more space. "The week equates to around 22pc of my business for the year, but obviously, our numbers will be way down." The change in proceedings isn't just hitting the pubs and restaurants; many other businesses feel the effects. Owner of Coco at The Arcade boutique, Jennifer Scanlan, says fashion is just as big a part of the experience as the racing itself, with Ladies' Day usually attracting a crowd of more than 26,000. "For me, the week before and especially the Saturday before the races are usually manic busy with women buying their bits. So I will certainly be losing that revenue." If you don't come from a town or area that holds a festival like this, you might question why locals are so attached. It has such significance that anyone from the town will tell you that a different calendar dictates life. There are no weeks or months, only 'before' and 'after' the races. People in Listowel have grown up with it. It is steeped in tradition and for rural towns, this is important. 'It defines us' Scanlan admits it is hard to think that this year will go ahead without the full flow of the festival. "I grew up over the shop here in the centre of town and I could see the Birds Amusements right from my window. The races could never hide from us. "It defines us as Listowel people. There really is something special here." Someone who shares this sentiment is horse racing commentator Jerry Hannon, a native Listowel man who discovered his love for the sport on the Island. "That's where I got my love for racing," he explains. "One of my earliest memories was my late dad Joe bringing me over to the island and meeting Charlie Swan, who was top jockey at the time, and the late racing photographer Liam Healy taking a photo of me with him. I saw the crowds and the atmosphere and that whet my appetite. It's like a ritual for those of us from the town." Hannon will commentate on the racing over the seven days, but admits that it is at the festivals when you notice the missing crowds. "It's been disheartening," he explains. "It hit me in places like Killarney and Galway. Now Listowel will be the same when you won't see those crowds crossing the bridge from the town side." Christy Walsh, owner of Christy's Bar in The Square, says the races' influence is far-reaching. "When I became involved in the Harvest Festival, I not only realised what it means for the town, but the whole of north Kerry and beyond. Accommodation is usually booked from Templeglantine, Newcastle West, Abbeyfeale and down into Tralee. Ballybunion and Ballyheigue, both of which are packed from it." Walsh says the town is exercising extreme caution for the week ahead, with people expected to watch the racing in local pubs. "We are still in the throes of a major pandemic," he says. "So just for one year, maybe leave it to the locals and enjoy the races on TG4 at home and wait until we are back in action fully." Because the town is small, community spirit is present even when thousands of people gather there. This quality is why people return year on year and proprietors of the town have come to know the spectators as friends. They look forward to seeing them return in the future. "You know on the Monday exactly who you'd meet inside the pub," Walsh says. "They come back year after year and you'd be asking how in the name of God could they do seven days racing. But they do, and most of my enjoyment comes from meeting them. I'll really miss that." This warmth is something Jerry Behan says will forever make the Listowel Races special. "They are like locals," he says. "They walk in as if they've lived here forever. We have a crowd from Newcastle that comes over every year since we opened and on the Sunday when they leave, the hugging and kissing is something else. They always say we can't wait for next year already. Hopefully, we will have it again when everything settles. The town will get through this and it will be back." And so tomorrow for its 162nd year, the island gates will open, the horses will gallop and bets will be made, but the stands will stay silent for the first time. Yet over the bridge on the other side of the River Feale, a town and its people look ahead to better times, remaining forever hopeful for a winner and waiting once more to be back in a Listowel Races state of mind.
