Home/The Irish Pub Emporium
  • Original,Interesting and rather furtive Players Please Navy Cut Cigarette Show Card Advert. 65cm x 54cm Navy cut were  a brand of cigarettes manufactured by Imperial Brands –formerly John Player & Sons– in Nottingham, England.The brand became "Player's Navy Cut". They were particularly popular in Britain,Ireland and Germany in the late 19th century and early part of the 20th century, but were later produced in the United States. The packet has the distinctive logo of a smoking sailor in a 'Navy Cut' cap. The phrase "Navy Cut" is according to Player's adverts to originate from the habit of sailors taking a mixture of tobacco leaves and binding them with string or twine. The tobacco would then mature under pressure and the sailor could then dispense the tobacco by slicing off a "cut".The product is also available in pipe tobacco form. The cigarettes were available in tins and the original cardboard container was a four sided tray of cigarettes that slid out from a covering like a classic matchbox. The next design had fold in ends so that the cigarettes could be seen or dispensed without sliding out the tray. In the 1950s the packaging moved to the flip top design like most brands.

    Enamelled metal box for 1 ounce of tobacco
    The image of the sailor was known as "Hero" because of the name on his hat band. It was first used in 1883 and the lifebuoy was added five years later. The sailor images were an 1891 artists concept registered for Chester-based William Parkins and Co for their "Jack Glory" brand.Behind the sailor are two ships. The one on the left is thought to be HMS Britannia and the one on the right HMS Dreadnought or HMS Hero. As time went by the image of the sailor changed as it sometimes had a beard and other times he was clean shaven. In 1927 "Hero" was standardised on a 1905 version. As part of the 1927 marketing campaign John Player and Sons commissioned an oil painting Head of a Sailor by Arthur David McCormick.The Player's Hero logo was thought to contribute to the cigarettes popularity in the 20s and 30s when competitor W.D. & H.O. Wills tried to create a similar image. Unlike Craven A, Navy Cut was intended to have a unisex appeal. Advertisements referred to "the appeal to Eve's fair daughters" and lines like "Men may come and Men may go".
    WWII cigarette packets exhibited at Monmouth Regimental Museumin 2012
    Hero is thought to have originally meant to indicate traditional British values, but his masculinity appealed directly to men and as a potential uncle figure for younger women. One slogan written inside the packet was "It's the tobacco that counts" and another was "Player's Please" which was said to appeal to the perceived desire of the population to be included in the mass market. The slogan was so well known that it was sufficient in a shop to get a packet of this brand. Player's Medium Navy Cut was the most popular by far of the three Navy Cut brands (there was also Mild and Gold Leaf). Two thirds of all the cigarettes sold in Britain were Players and two thirds of these was branded as Players Medium Navy Cut. In January 1937, Players sold nearly 3.5 million cigarettes (which included 1.34 million in London. The popularity of the brand was mostly amongst the middle class and in the South of England. While it was smoked in the north, other brands were locally more popular. The brand was discontinued in the UK in 2016. Origins : Co Down Dimensions : 56cm x 46cm  5kg
  • Original and classic  Gold Flake are Trumps Show Card advert. 58cm x 44cm  Bray Co Wicklow Starting off as a cigarette with a heritage, Gold Flake was produced by the Bristol and Dublin factories  of W.D. & H.O. Wills, from 1901 as part of Imperial Tobacco. "Gold flake" refers to cigarettes made using bright rich golden tobacco. After 1912, the biggest change in the brand was in 1971 with the introduction of Gold Flake Kings, followed up with the launch of Gold Flake Kings Lights in 1999 The initial ads positioned the cigarette as a companion.  It was meant to be a cigarette for the elite and the rich –  It did not differentiate itself specifically from other brands. Advertising emphasized this comparison to gold. The statement "For the gracious people" summed the core of the brand. After the introduction of lights as a category, the brand introduced the positioning of Honeydew Smooth – giving the brand a recognizable differentiator, this positioning was backed by the dew drop symbol. With smoothness being the biggest claim the brand used symbols like the silk scarf, feather, paint brush, violin, marble vase, hour glass, and shell as visuals to reiterate and associate back with smoothness. After this, the brand reinvented its image and positioning with a new campaign that moved away from the well-established Honeydew campaign. This was the Go smooth campaign. The campaign was successful in connecting to the Gold Flake consumer and retaining the long-standing loyalty.Many poster advertisements have been made for Gold Flake cigarettes,including the Gold Flake are Trumps as seen here.In the early 1900s, two characters by the names of "Mr Gold" and "Mr Flake" were introduced to promote the Gold Flake brand in the United Kingdom. The characters were used for about 30 years and were popular, but it did not help the sales of the brand and Gold Flake was discontinued for a short period of time.From a marketing perspective ,Gold flake  still differentiated itself on the purity and quality of its experience. The brand stood for a celebratory attitude.   
  • Charming old pub showcard dating to approx 1950 and beautifully framed making it a lovely collectors item-todays cigarette is a Bristol (20 for 2 shillings and 7 pence ) 50cm x 60cm W.D & H.O. Wills was a British tobacco importer and manufacturer formed in Bristol, England and had another major factory in Dublin,It was the first UK company to mass-produce cigarettes. It was one of the founding companies of Imperial Tobacco along with John Player & Sons. The company was founded in 1786 and went by various names before 1830 when it became W.D. & H.O. Wills. Tobacco was processed and sold under several brand names, some of which were still used by Imperial Tobacco until the second half of the 20th century. The company pioneered the use of cigarette cards within their packaging. Many of the buildings in Bristol and other cities around the United Kingdom still exist with several being converted to residential use.  
  • Beautiful,nicely proportioned  Baileys Irish Cream Pub Mirror.  45cm x 55 cm Baileys Irish cream is an Irish whiskey and cream-based liqueur, made by Diageo at Nangor Road, in Dublin, Republic of Ireland and in Mallusk, Northern Ireland owned by Gilbeys of Ireland, the trademark is currently owned by Diageo. It has a declared alcohol content of 17% by volume. Baileys Irish Cream was created by Tom Jago of Gilbeys of Ireland, a division of International Distillers & Vintners, as it searched for something to introduce to the international market. The process of finding a product began in 1971 and it was introduced in 1974 as the first Irish cream on the market. The Baileys name was granted permission by John Chesterman after Gilbeys asked to use the name from a restaurant that John Chesterman owned. The fictional R.A. Bailey signature was inspired by the Bailey's Hotel in London, though the registered trademark omits the apostrophe.

    Cream and Irish whiskey from various distilleries are homogenized to form an emulsion with the aid of an emulsifier containing refined vegetable oil. The process prevents the separation of alcohol and cream during storage. Baileys contains a proprietary cocoa extract recipe giving Baileys its chocolate character and essence. The quantity of other ingredients is not known but they include herbs and sugar. According to the manufacturer, no preservatives are required as the alcohol content preserves the cream. The cream used in the drink comes from Glanbia, an Irish dairy company. Glanbia's Virginia facility in County Cavan produces a range of fat-filled milk powders and fresh cream. It has been the principal cream supplier to Baileys Irish Cream Liqueurs for more than thirty years. At busier times of the year, Glanbia will also supply cream from its Ballyragget facility in Kilkenny.

    The manufacturer claims Baileys Irish Cream has a shelf life of 24 months and guarantees its taste for two years from the day it was made—opened or unopened, stored in a refrigerator or not—when stored away from direct sunlight at temperatures between 0 and 25 °C (32 and 77 °F).

    Baileys and coffee
    Baileys cheesecake served with a Baileys-and-chocolate sauce on the side
      As is the case with milk, cream will curdle whenever it comes into contact with a weak acid. Milk and cream contain casein, which coagulates, when mixed with weak acids such as lemon, tonic water, or traces of wine. While this outcome is undesirable in most situations, some cocktails (such as the cement mixer, which consists of a shot of Bailey's mixed with the squeezed juice from a slice of lime) specifically encourage coagulation. In 2003, Bailey & Co. launched Baileys Glide, aimed at the alcopop market. It was discontinued in 2006. In 2005, Baileys launched mint chocolate and crème caramel variants at 17% ABV. They were originally released in UK airports and were subsequently released in the mass markets of the UK, US, Australia and Canada in 2006. In 2008, Baileys, after the success of previous flavour variants, released a coffee variant, followed by a hazelnut flavoured variant in 2010.The company trialled a new premium variety, Baileys Gold, at several European airports in 2009. The Gold version also was marketed towards the Japanese consumer.The latest additions to the Baileys flavour family are Biscotti, launched in 2011, and a sub-brand premium product Baileys Chocolat Luxe, which combined Belgian chocolate with Baileys, in 2013. The company released a Vanilla-Cinnamon variety in the US market in 2013 with further flavours, Pumpkin Spice, Espresso and Salted Caramel launching the following year.In 2017, Baileys launched their Pumpkin Spice flavoured liqueur, also their Vegan-Friendly Baileys Almande, and in 2018 Baileys Strawberries & Cream was made available.  
  • 65cm x 52cm     Naas Co Kildare RDS (Royal Dublin Society) Dublin Horse Show advertising print from August 1953 featuring a beautiful painting depicting horses at pasture by the artist Olive Whitmore.The advert was printed by  Alex Thom & Co Ltd Dublin  and also describes the various modes of transport available to prospective horseshow goers, namely the GNR or Great Northern Railway. This print is available as a high quality reproduction with an antique frame.For price details on the original ,please email us directly at irishpubemporium@gmail.com Founded in 1876,the GNR was a merger between the Irish North Western Railway,Northern Railway of Ireland and Ulster Railway.The company was nationalised later in 1953 before being finally liquidated 5 years later with its assets divided upon national lines between the Ulster Transport Authority & Ćoras Iompair Éireann (CIE). The first Dublin Horse Show took place in 1864 and was operated in conjunction with the Royal Agricultural Society of Ireland. The first solely Society-run Horse Show was held in 1868 and was one of the earliest "leaping" competitions ever held.Over time it has become a high-profile International show jumping competition, national showing competition and major entertainment event in Ireland. In 1982 the RDS hosted the Show Jumping World Championshipsand incorporated it into the Dublin Horse Show of that year. The Dublin Horse Show has an array of national & international show jumping competitions and world class equestrian entertainment, great shopping, delicious food, music & fantastic daily entertainment. There are over 130 classes at the Show and they can be generally categorised into the following types of equestrian competitions: showing classes, performance classes and showjumping classes.

    • The first show was held in 1864 under the auspices of the Society, but organised by the Royal Agricultural Society of Ireland.
    • There were 366 entries in the first Show with a total prize fund of £520.
    • On the 28, 29 and 30 July 1868 the first show was held and organised by the Royal Dublin Society on the lawns of Leinster House. The Council granted £100 out of the Society's funds to be awarded in prizes. It started as a show of led-horses and featured ‘leaping' demonstrations.
    • The first prize for the Stone Wall competition (6ft) in 1868 was won by Richard Flynn on hunter, Shane Rhue (who sold for £1,000 later that day).
    • Ass and mule classes were listed at the first show!
    • In 1869 the first Challenge Cup was presented for the best exhibit in the classes for hunters and young horses likely to make hunters.
    • In 1870 the Show was named ‘The National Horse Show', taking place on the 16-19 August. It was combined with the Annual Sheep Show organised by the Society.
    • 1869 was the year ‘horse leaping' came to prominence. There was the high leap over hurdles trimmed with gorse; the wall jump over a loose stone wall of progressive height not exceeding 6 feet; and the wide leap over 2 ½ ft gorse-filled hurdle with 12 ft of water on the far side.
    • The original rules for the leaping competitions were simply ‘the obstacles had to be cleared to the satisfaction of the judges'.
    • The prizes for the high and wide leaps were £5 for first and £2 for second with £10 and a cup to the winner of the championship and a riding crop and a fiver to the runner up.
    • In 1881 the Show moved to ‘Ball's Bridge', a greenfield site. The first continuous ‘leaping' course was introduced at the Show.
    • In 1881 the first viewing stand was erected on the site of the present Grand Stand. It held 800 people.
    • With over 800 entries in the Show in 1895, it was necessary to run the jumping competitors off in pairs - causing difficulties for the judges at the time!
    • Women first took part in jumping competitions from 1919.
    • A class for women was introduced that year on the second day of the Show (Wednesday was the second day of the Show in 1919. Ladies' Day moved to Thursday, the second day, when the Show went from six to five days). Quickly after that, from the 1920s onwards, women were able to compete freely in many competitions at the Show.
    • Women competed in international competitions representing their country shortly after WWII.
    • As the first "Ladies' Jumping Competition" was held on the second day of the Show this day become known as Ladies' Day. A name that has stuck ever since.
    • In 1925 Colonel Zeigler of the Swiss Army first suggested holding an international jumping event. The Aga Khan of the time heard of this proposal and offered a challenge trophy to the winner of the competition.
    • In 1926 International Competitions were introduced to the show and was the first time the Nations' Cup for the Aga Khan Challenge trophy was held.
    • Six countries competed in the first international teams competition for the Aga Khan Challenge trophy - Great Britain, Holland, Belgium, France, Switzerland and Ireland. The Swiss team won the title on Irish bred horses.
    • The Swiss team won out the original trophy in 1930. Ireland won the first replacement in 1937 and another in 1979, Britain in 1953 and 1975. The present trophy is the sixth in the series and was presented by His Highness the Aga Khan in 1980.
    • Up until 1949 the Nations' Cup teams had to consist of military officers.
    • The first Grand Prix (Irish Trophy) held in 1934 was won by Comdt.J.D.(Jed) O'Dwyer, of the Army Equitation school. The Irish Trophy becomes the possession of the rider if it is won three times in succession or four times in all.
    • The first timed jumping competition was held in 1938. In 1951 an electric clock was installed and the time factor entered most competitions.
    • In 1976, after 50 years of international competition, the two grass banks in the Arena were removed so the Arena could be used for other events. The continental band at the western end of the Main Arena was added later.
    • Shows have been held annually except from 1914-1919 due to WW1 and from 1940-1946 due to WW2.
    • In 2003 the Nations Cup Competition for the Aga Khan Trophy became part of the Samsung Super League under the auspices of the Federation Equestre Internationale.
    • The Nations Cup Competition for the Aga Khan Trophy is part of the Longines FEI Jumping Nations Cup™ Series.
    • The Dublin Horse Show is Ireland's largest equestrian event, and one of the largest events held on the island.
    • The Show has one of the largest annual prize pools for international show jumping in the world.
  • 65cm x 75cm    Caherciveen Co Kerry Stunning & imposing original oil painting depicting the Wild Atlantic coastline Co Kerry.In this case the part of the coastline featured is near The Glen or St Finians Bay between Ballinskelligs and Port Magee on the Beara Peninsula where there are absolutely magnificent,uninterrupted views of the Skellig Islands . The artist is RC Duffield  .The current frame is need of replacing and will be completed before sale/shipping to the purchasers  satisfaction.  

    The Glen / St Finians Bay

    St. Finan’s Bay commonly called (The Glen) stretches from Duchalla head in the south to Puffin Island in the north encompassing Skellig rocks and the lemon. The area got its name from St. Finian, a man who lived in the 10th century and travelled from Skelligs to Keel frequently to say mass. He had a monastery at Keel but the area is much older than that era. There is evidence of habitation from the bronze age and there are many soubterrains, galtans and the remains of an earthen fort at Rathkerin. The Glen is also a well known surfer’s paradise, St Finian’s Bay in The Glen has the smallest beach with the strongest rip tides, but often has the best waves. Not a place for the beginner, you need to be able to read the water well, but for the more experienced boarder it can be a thrill. HISTORY AND ARCHAEOLOGY The area is probably best known for its christian or ecclesiastical sites. The root word keel (cill) meaning church is common. Kilaboona Oratory is an  early Christian site located to the west of the settlement there is a well dedicated to St. Buaine. The medieval church at keel was built near the site of St. Finans monastery and was the parish church for the glen and portmagee for centuries. To the South of the church is a “Pagan’s Grave”, an enclosure of standing stones, 18ft x 11ft. In ballynabloun stands templecashel oratory a small church which was said to be used by nuns. Nearby is a walled kitchen garden on an acre of ground built by the o’connell landlords in 1831. Keelonecaha is another holy site and it is said there was a fight between the irish and the danes there. Evidence of habitation has been found dating from the Bronze Age and there are  the remains of a fort at Rathkerin. Many of the heritage sites have spellbinding views of the Skellig Rocks. Some more Christian sites include an Aifrinn,which is a ‘Mass Rock‘ used in Penal times this can be found in the town land of Aghort , another interesting site is Dún Canuig Promontory  in the town land of Cloghanecanuig. FLORA AND FAUNA There is an abundance of plant life here due to it mild climate. Flowers include buttercup, primrose, daisy, bluebell, spurge, great celadineand orchid. The fuchsia and hawthorn add colour and scent to the ditches in summer and the montbretia with its orange flowers decorate the roadsides. Birds are plentiful here too from the small, which include the wren, robin, yellowhammer, stonechat, wagtail to the large seabirds including all species of gull from, heron, curlew, cormorant, razorbill and gannet. Puffin island is a bird sanctuary which gives protection to all seabirds including the beautiful puffins. There are many varieties of fish in the bay like pollack, mackerel, wrasse, cod, haddock, lobster, cray and crab. To enjoy the beauty one needs to walk through out the glen. Parking the car at the beach one can walk south towards ducalla, north towards glenaragh or east to killabuonia. These walks are signposted. Panoramic views can be had from com an easboig in the north and from the tower in bolus in the south. To sweeten your walk there is also a chocolate factory close to the beach which provides hand made chocolate. Just don’t drive through – stop and take in the scenery and walk or cycle.  
  • 40cm x 80cm. Dublin The original distillery, which had an output of about 6,000 gallons in its first year of operation, initially traded as James Power and Son, but by 1822 had become John Power & Son,and had moved to a new premises at John’s Lane, a side street off Thomas Street. At the time the distillery had three pot stills, though only one, a 500-gallon still is thought to have been in use. Following reform of the distilling laws in 1823, the distillery expanded rapidly. In 1827, production was reported at 160,270 gallons,and by 1833 had grown to 300,000 gallons per annum. As the distillery grew, so too did the stature of the family. In 1841, John Power, grandson of the founder was awarded a baronet, a hereditary title. In 1855, his son Sir James Power, laid the foundation stone for the O’Connell Monument, and in 1859 became High Sheriff of Dublin. In 1871, the distillery was expanded and rebuilt in the Victorian style, becoming one of the most impressive sights in Dublin.After expansion, output at the distillery rose to 700,000 gallons per annum, and by the 1880s, had reached about 900,000 gallons per annum, at which point the distillery covered over six acres of central Dublin, and had a staff of about 300 people.
    The Still House at John’s Lane Distillery, as it looked when Alfred Barnard visited in the 1800s.
      During this period, when the Dublin whiskey distilleries were amongst the largest in the world, the family run firms of John Powers, along with John Jameson, William Jameson, and George Roe, (collectively known as the “Big Four”) came to dominate the Irish distilling landscape, introducing several innovations. In 1886, John Power & Son began bottling their own whiskey, rather than following the practice customary at the time, of selling whiskey directly to merchants and bonders who would bottle it themselves. They were the first Dublin distillery to do so, and one of the first in the world.A gold label adorned each bottle and it was from these that the whiskey got the name Powers Gold Label. When Alfred Barnard, the British historian visited John’s Lane in the late 1880s, he noted the elegance and cleanliness of the buildings, and the modernity of the distillery, describing it as “about as complete a work as it is possible to find anywhere”. At the time of his visit, the distillery was home to five pot stills, two of which with capacities of 25,000 gallons, were amongst the largest ever built.In addition, Barnard was high in his praise for Powers whiskey, noting:”The old make, which we drank with our luncheon was delicious and finer than anything we had hitherto tasted.It was as perfect in flavour, and as pronounced in the ancient aroma of Irish Whiskey so dear to to the hearts of connoisseurs,as one could possibly desire and we found a small flask of it very useful afterwards on our travels.” The last member of the family to sit on the board was Sir Thomas Talbot Power,who died in 1930,and with him the Power’s Baronetcy. However, ownership remained in the family until 1966, and several descendants of his sisters remained at work with the company until recent times. In 1961, a Coffey still was installed in John’s Lane Distillery, allowing the production of vodka and gin, in addition to the testing of grain whiskey for use in blended whiskey. This was a notable departure for the firm, as for many years the big Dublin distilling dynasties had shunned the use of Coffey stills, questioning if their output, grain whiskey could even be termed whiskey. However, with many of the Irish distilleries having closed in the early 20th century in part due to their failure to embrace a change in consumer preference towards blended whiskey, Powers were instrumental in convincing the remaining Irish distilleries to reconsider their stance on blended whiskey. In 1966, with the Irish whiskey industry still struggling following Prohibition in the United States, the Anglo-Irish Trade War and the rise of competition from Scotch whiskey, John Powers & Son joined forces with the only other remaining distillers in the Irish Republic, the Cork Distilleries Company and their Dublin rivals John Jameson & Son, to form Irish Distillers. Soon after, in a bold move, Irish Distillers decided to close all of their existing distilleries, and to consolidate production at a new purpose-built facility in Midleton (the New Midleton Distillery) alongside their existing Old Midleton Distillery. The new distillery opened in 1975, and a year later, production ceased at John’s Lane Distillery and began anew in Cork, with Powers Gold Label and many other Irish whiskeys reformulated from single pot stills whiskeys to blends. In 1989, Irish Distillers itself became a subsidiary of Pernod-Ricard following a friendly takeover.Since the closure of the John’s Lane distillery, many of the distillery buildings were demolished. However, some of the buildings have been incorporated into the National College of Art and Design, and are now protected structures. In addition, three of the distillery’s pot stills were saved and now located in the college’s Red Square.     Origins: Co Waterford Dimensions :40cm x 77cm
  • Out of stock
    35cm x 45cm  Dublin

    The former beer of choice of An Taoiseach Bertie Ahern,the Bass Ireland Brewery operated on the Glen Road  in West Belfast for 107 years until its closure in 2004.But despite its popularity, this ale would be the cause of bitter controversy in the 1930s as you can learn below.

    Founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England.The main brand was Bass Pale Ale, once the highest-selling beer in the UK.By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels.Its pale ale was exported throughout the British Empire, and the company's distinctive red triangle became the UK's first registered trade mark. In the early  1930s republicans in Dublin and elsewhere waged a campaign of intimidation against publicans who sold Bass ale, which involved violent tactics and grabbed headlines at home and further afield. This campaign occurred within a broader movement calling for the boycott of British goods in Ireland, spearheaded by the IRA. Bass was not alone a British product, but republicans took issue with Colonel John Gretton, who was chairman of the company and a Conservative politician in his day.

    In Britain,Ireland and the Second World War, Ian Woods notes that the republican newspaper An Phoblacht set the republican boycott of Bass in a broader context , noting that there should be “No British ales. No British sweets or chocolate. Shoulder to shoulder for a nationwide boycott of British goods. Fling back the challenge of the robber empire.”

    In late 1932, Irish newspapers began to report on a sustained campaign against Bass ale, which was not strictly confined to Dublin. On December 5th 1932, The Irish Times asked:

    Will there be free beer in the Irish Free State at the end of this week? The question is prompted by the orders that are said to have been given to publicans in Dublin towards the end of last week not to sell Bass after a specified date.

    The paper went on to claim that men visited Dublin pubs and told publicans “to remove display cards advertising Bass, to dispose of their stock within a week, and not to order any more of this ale, explaining that their instructions were given in furtherance of the campaign to boycott British goods.” The paper proclaimed a ‘War on English Beer’ in its headline. The same routine, of men visiting and threatening public houses, was reported to have happened in Cork.

    It was later reported that on November 25th young men had broken into the stores owned by Bass at Moore Lane and attempted to do damage to Bass property. When put before the courts, it was reported that the republicans claimed that “Colonel Gretton, the chairman of the company, was a bitter enemy of the Irish people” and that he “availed himself of every opportunity to vent his hate, and was an ardent supporter of the campaign of murder and pillage pursued by the Black and Tans.” Remarkably, there were cheers in court as the men were found not guilty, and it was noted that they had no intention of stealing from Bass, and the damage done to the premises amounted to less than £5.

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    A campaign of intimidation carried into January 1933, when pubs who were not following the boycott had their signs tarred, and several glass signs advertising the ale were smashed across the city. ‘BOYCOTT BRITISH GOODS’ was painted across several Bass advertisements in the city.

    Throughout 1933, there were numerous examples of republicans entering pubs and smashing the supply of Bass bottles behind the counter. This activity was not confined to Dublin,as this report from late August shows. It was noted that the men publicly stated that they belonged to the IRA.

    Irish Press. 28 August 1933.

    Irish Press. 28 August 1933.

    September appears to have been a particularly active period in the boycott, with Brian Hanley identifying Dublin, Tralee, Naas, Drogheda and Waterford among the places were publicans were targetted in his study The IRA: 1926-1936. One of the most interesting incidents occurring in Dun Laoghaire. There, newspapers reported that on September 4th 1933 “more than fifty young men marched through the streets” before raiding the premises of Michael Moynihan, a local publican. Bottles of Bass were flung onto the roadway and advertisements destroyed. Five young men were apprehended for their role in the disturbances, and a series of court cases nationwide would insure that the Bass boycott was one of the big stories of September 1933.

    The young men arrested in Dun Laoghaire refused to give their name or any information to the police, and on September 8th events at the Dublin District Court led to police baton charging crowds. The Irish Times reported that about fifty supporters of the young men gathered outside the court with placards such as ‘Irish Goods for Irish People’, and inside the court a cry of ‘Up The Republic!’ led to the judge slamming the young men, who told him they did not recognise his court. The night before had seen some anti-Bass activity in the city, with the smashing of Bass signs at Burgh Quay. This came after attacks on pubs at Lincoln Place and Chancery Street. It wasn’t long before Mountjoy and other prisons began to home some of those involved in the Boycott Bass campaign, which the state was by now eager to suppress.

    Boycott protest image from Lynn Doyle’s Spirit Of Ireland (1936). (I recently found this image posted to Twitter but welcome the source)

    An undated image of a demonstration to boycott British goods. Credit: http://irishmemory.blogspot.ie/

    This dramatic court appearance was followed by similar scenes in Kilmainham, where twelve men were brought before the courts for a raid on the Dead Man’s Pub, near to Palmerstown in West Dublin. Almost all in their 20s, these men mostly gave addresses in Clondalkin. Their court case was interesting as charges of kidnapping were put forward, as Michael Murray claimed the men had driven him to the Featherbed mountain. By this stage, other Bass prisoners had begun a hungerstrike, and while a lack of evidence allowed the men to go free, heavy fines were handed out to an individual who the judge was certain had been involved.

    The decision to go on hungerstrike brought considerable attention on prisoners in Mountjoy, and Maud Gonne MacBride spoke to the media on their behalf, telling the Irish Press on September 18th that political treatment was sought by the men. This strike had begun over a week previously on the 10th, and by the 18th it was understood that nine young men were involved. Yet by late September, it was evident the campaign was slowing down, particularly in Dublin.

    The controversy around the boycott Bass campaign featured in Dáil debates on several occasions. In late September Eamonn O’Neill T.D noted that he believed such attacks were being allowed to be carried out “with a certain sort of connivance from the Government opposite”, saying:

    I suppose the Minister is aware that this campaign against Bass, the destruction of full bottles of Bass, the destruction of Bass signs and the disfigurement of premises which Messrs. Bass hold has been proclaimed by certain bodies to be a national campaign in furtherance of the “Boycott British Goods” policy. I put it to the Minister that the compensation charges in respect of such claims should be made a national charge as it is proclaimed to be a national campaign and should not be placed on the overburdened taxpayers in the towns in which these terrible outrages are allowed to take place with a certain sort of connivance from the Government opposite.

    Another contribution in the Dáil worth quoting came from Daniel Morrissey T.D, perhaps a Smithwicks man, who felt it necessary to say that we were producing “an ale that can compare favourably with any ale produced elsewhere” while condemning the actions of those targeting publicans:

    I want to say that so far as I am concerned I have no brief good, bad, or indifferent, for Bass’s ale. We are producing in this country at the moment—and I am stating this quite frankly as one who has a little experience of it—an ale that can compare favourably with any ale produced elsewhere. But let us be quite clear that if we are going to have tariffs or embargoes, no tariffs or embargoes can be issued or given effect to in this country by any person, any group of persons, or any organisation other than the Government elected by the people of the country.

    Tim Pat Coogan claims in his history of the IRA that this boycott brought the republican movement into conflict with the Army Comrades Association, later popularly known as the ‘Blueshirts’. He claims that following attacks in Dublin in December 1932, “the Dublin vitners appealed to the ACA for protection and shipments of Bass were guarded by bodyguards of ACA without further incident.” Yet it is undeniable there were many incidents of intimidation against suppliers and deliverers of the product into 1933.

    Not all republicans believed the ‘Boycott Bass’ campaign had been worthwhile. Patrick Byrne, who would later become secretary within the Republican Congress group, later wrote that this was a time when there were seemingly bigger issues, like mass unemployment and labour disputes in Belfast, yet:

    In this situation, while the revolution was being served up on a plate in Belfast, what was the IRA leadership doing? Organising a ‘Boycott Bass’ Campaign. Because of some disparaging remarks the Bass boss, Colonel Gretton, was reported to have made about the Irish, some IRA leaders took umbrage and sent units out onto the streets of Dublin and elsewhere to raid pubs, terrify the customers, and destroy perfectly good stocks of bottled Bass, an activity in which I regret to say I was engaged.

    Historian Brian Hanley has noted by late 1933 “there was little effort to boycott anything except Bass and the desperation of the IRA in hoping violence would revive the campaign was in fact an admission of its failure. At the 1934 convention the campaign was quietly abandoned.”

    Interestingly, this wasn’t the last time republicans would threaten Bass. In 1986 The Irish Times reported that Bass and Guinness were both threatened on the basis that they were supplying to British Army bases and RUC stations, on the basis of providing a service to security forces.

    Origins : Co Galway

    Dimensions:35 cm x 45cm

     
  • Superb 1940s era vintage original map showing the dioceses(!) and provinces of Ireland published by J.Duffy & Co.Ltd Westmoreland St Dublin. James Duffy (1809 – 4 July 1871) was a prominent Irish author and publisher. Duffy's business would become one of the major publishers of Irish nationalist books, bibles, magazines, Missals and religious texts throughout the 19th and 20th centuries. He was also a major publisher of Irish fiction.[1] He was described as having "invented a new kind of cosy family Catholicism. Duffy was born in Monaghan. He was educated at a hedge school and began his business as a bookseller through purchasing Protestant bibles given to Catholics. He then traveled to Liverpoolwhere he traded them for more valuable books. In 1830 he founded his own company, James Duffy and Sons and issued Boney's Oraculum, or Napoleon's Book of Fate, which experienced huge sales. Boney's Oraculum would later be the object of an allusion in a speech of Capt. Boyle in Seán O'Casey's 1924 play Juno and the Paycock. Another great editorial success was achieved when he collaborated with Charles Gavan Duffy (no relation) from 1843 to 1846 to publish poetry from the writers of The Nation. By the 1860s he was employing 120 staff members at his various enterprises in Dublin.[4] In 1860 he started Duffy's Hibernian Magazine, edited by Martin Haverty. It was a monthly, price eight pence, and ran for two years. The contributors included Charles Patrick Meehan, Julia Kavanagh, Denis Florence MacCarthy, John O'Donovan, William Carleton, Thomas D'Arcy McGee, and William John Fitzpatrick, and the articles were all signed. A second series began in 1862, renamed Duffy's Hibernian Sixpence Magazine, with Meehan as editor, which extended to six volumes and ended in June 1865. These and other relatively cheap magazines took advantage of the new-found confidence in home-grown literature and also offered an outlet for Irish authors. Among the magazines he published were:
    • Duffy's Irish Catholic Magazine (1847)
    • Catholic Guardian
    • Christian Family Library
    • Duffy's Hibernian Magazine
    • Illustrated Dublin Journal
    • Duffy's Fireside Magazine: A Monthly Miscellany (November 1850 – October 1852) (price: 4d)
    • Duffy's Hibernian Sixpence Magazine (ceased publication in 1864)
    Duffy's magazines are seen as a forerunner of Ireland's Own today. Among books he published were:
    • The Spirit of the Nation. Ballads and Songs by the Writers of The Nation, with Original and Ancient Music (1845)
    • The Poetry of Ireland. Further collections from the writers of The Nation (1845-1846)
    • The Ballad Poetry of Ireland
    • The Book of Irish Ballads
    • an 1861 edition of the Douay Bible, a copy of which is owned by the Central Catholic Library in Dublin
    • John O'Hart, Irish landed gentry: when Cromwell came to Ireland (Dublin: James Duffy & Sons, 1887)
    • John O’Hanlon, Lives of the Irish Saints, Vol 6 (James Duffy and Sons, 1891)
    • Gerald Griffin The Invasion (Dublin, James Duffy & Sons)
    The publishing house was based at 7 Wellington Quay, Dublin, and later at 14 & 15 Wellington Quay. James Duffy and Co. Ltd. of 38 Westmoreland Street was still in business in the late 20th century.   HISTORY OF MAPPING IN IRELAND: Before the Ordnance Survey undertook the mapping of the country from Malin to Mizzen in the 1830s, cartography, surveying and landscape map production in Ireland were essentially a private undertakings. There had been a seventeenth-century precedent for state involvement in mapping in the various plantation surveys, but after Sir William Petty’s Down Survey (Fig.1) and the more or less final allocation of landed estates in the 1690s, there was no more  central goverment involvement. Throughout the eighteenth century, competition in an expanding market for estate surveys produced a flowering of cartographic enterprise which has added considerably to our understanding of pre-famine social and economic development. This explosion in estate maps, characterised by John Andrews as the ‘golden age of the Irish land surveyor’, was very much a reflection of agriculture-related economic expansion, the development of rural industry and the growth of settlement and landscape embellishment, which has for long been characterised in Europe as the ‘age of improvement’. Though interpretations of the period differ in focus, the landed estate became the principal agency through which economic and social change was mediated throughout the Irish landscape. As with most generalisations, this interpretation may mislead—estates varied enormously in size; many owners were non-resident either on their properties or in Ireland; and there were great contrasts in management order on different estates—but it is a useful model nonetheless.
    Fig.2 The chain and circumferentor were still the main tools of the trade in the 1750s.(Courtesy of the National Library of Ireland)

    Fig.2 The chain and circumferentor were still the main tools of the trade in the 1750s. (Courtesy of the National Library of Ireland)

    Rival surveyors Ornamentation and embellishment of estates, especially from the middle of the eighteenth century, employed an expanding army of architects, landscape gardeners, painters, stuccadores, agriculturists, as well as lawyers and agents. Included with these personnel were surveyors and cartographers commissioned by landowners to produce maps both functional and ornamental for the estate office or the drawing room. Indeed later in the century, in the demographic scramble for land, surveyors were frequently also engaged by both owners and tenants to ‘squeeze’ a few more acres out of estate or farm. So active was the market that surveyors vied with each other in producing the most accurate maps. Many of their disputes were personal and public. In the middle of the century, Joshua Wight was called a dunce by a rival. As early as 1716, William Starrat knew that his calculation of forty acres for Inishmakill townland in Fermanagh would ‘be disputed, because Mr Moore’s survey made it only eighteen acres; and besides it is the opinion of a great many that knows the island that it contains about twenty acres. As for Mr Moore’s account, there is no ground for depending on it, because he only viewed it from the mainland and no man can measure an irregular plain at a distance.’ The number of surveys increased as the eighteenth century progressed reflecting expanding estate income and rural economic activity. As with architects and landscape designers, there was a community of surveyors distinguished from each other by their talents, reflected in turn by their fees. Their work ranged from modest, even mediocre and poor surveys, which were poorly realised and often inaccurate, to superlative and innovative productions of great beauty and accuracy. Presumably smaller, less well-off proprietors could only afford the more mediocre efforts. ‘Country surveyors’ worked at local level producing surveys for tenant farmers, assisting with bog divisions, laying out the lines for new roads. The best cartographers like John Rocque and Bernard Scalé were engaged by great landowners like the Duke of Leinster or the Marquis of Downshire. Chain and circumferentor Surveying throughout the eighteenth century occurred against a background of practice inherited from the seventeenth where land had been let by townland. Townland boundary delineation and calculation of townland acreage thus became the main preoccupations of surveyors. The internal geography of townlands was of limited interest to landowners and thus to surveyors, much to the frustration of later historians. Surveyors were seldom innovative; Petty’s style of mapping overshadowed eighteenth-century surveys. Indeed he remained dominant in most theoretical and practical aspects of surveying and little changed in its understanding for a century after him—the chain and circumferentor were still the main tools of the trade in the 1750s (Fig.2). The chain was used for horizontal measurements. The circumferentor was a somewhat obsolete instrument used for plotting angles. Apart from a frequent lack of standardisation in instruments, there was also a regional variation in units of measurement: Irish, plantation and English acres (and perches) were in use, though by the end of the century surveyors increasingly provided measurements in both Irish and statute acres. One of the earliest innovators was Thomas Raven, who had worked with the Ulster plantation producing some fine maps to accompany surveys of the new settlements. Later on he produced estate maps for a number of landowners in Munster and Connacht. The Earl of Essex engaged him to produce a survey of his lands in Farney in south Monaghan which provide a unique glimpse of this Gaelic and slightly planted landscape in 1634 (Fig.3). His maps, in atlas format, show tates (modern townlands) together with more than 400 hundred cabins and houses, wells, mills, churches, as well as indications of land quality within the townland units. Unforunately this amount of detailing of local landscapes did not continue as standard practice with Irish surveyors in the eighteenth century . Boundaries Surveys were undertaken for many reasons—to accompany the sale of property, the settlement of disputes, succession to the estate, leasing of holdings or the introduction of new management. The principal objective of the surveys was to determine the extent of the property in terms of boundaries or areal extent, with a sometimes secondary purpose of measuring land quality. In the later seventeenth and early eighteenth centuries, disputes about land boundaries frequently occurred between landowners—a throwback to the hastily completed surveys of the plantation periods. Raven’s map of Farney, for instance, contains a number of boundaries on the northern limits of the estate marked ‘in controversie’. These disputes were generally settled by survey and agreement. Interestingly later in the eighteenth century and into the nineteenth, the focus of disagreement on boundaries moved from estate to farm level, with frequent disputes arising between tenants and their neighbours or landlords. The burning of land after cropping was an opportune time for measurement. Landowners were frequently called in to adjudicate between disputing tenants who often employed local surveyors to advance their case. Before the establishment of fixed hedges, there were many opportunities for disputes. Starrat’s surveys in the 1730s in the Fermanagh and Leitrim refer to the difficulites of selecting definitive bearings. In the rapid population expansion of the late eighteenth century, landlords often employed surveyors to lay out enclosures. For example, in the 1820s Shirley in Monaghan was engaged in laying out new field boundaries and in persuading his tenantry to plant quicksets. More often than not the lines of main hedges were laid down by the estate surveyor, with the tenant given freedom to subdivide their farms themselves. Frequently tenants employed local surveyors to help with this.
    Fig.3 Carrickmacross, from Thomas Raven's survey of Essex estate, County Monaghan 1634-5. Note the cluster of cabins, center right. (Courtesy of Marquis of Bath)

    Fig.3 Carrickmacross, from Thomas Raven’s survey of Essex estate, County Monaghan 1634-5. Note the cluster of cabins, center right. (Courtesy of Marquis of Bath)

    Rents and leases The falling in of leases in many parts of the country throughout the eighteenth century often revealed to the landowner extensive layers of subtenants who had fractured the land into smaller farms and enclosures. These were frequently taken on as tenants under the head landlord and their farms surveyed and mapped. Maps by Bernard Scalé of the Bath estate in Monaghan and the Devonshire estate in Waterford (Fig.4) were commissioned in the 1770s to assess the nature of change in settlement. In many cases, leases were granted at irregular intervals and landowners had to wait the falling-in of each lease. Great estate owners like Bath, Devonshire or Downshire would, however, undertake a complete survey of their estate and subsequently try to lease out most of their property in one letting. The more common practice, however, was to have individual farm surveys or portions of estates mapped. Also, agricultural development meant re-valuation of land: typically, drainage and wasteland reclamation in the later eighteenth century called for map and rent revisions. In these instances surveyers with their chains and painted pegs were unpopular with tenants who saw them as precursors of rent increases. In prefamine decades, their every move in the countryside was closely watched as the overcrowded acres, roods and perches, were meticulously measured out. John Rocque From the middle of the eighteenth century especially, estate improvements frequently involved extravagant investment in the landowner’s private gardens and demesnes. Elaborate maps of these were often produced to match the picturesque views frequently commissioned from fashionable painters. The maps of John Rocque probably represent the most artistic achievement of a cartographer in eighteenth-century Ireland. Rocque (c.1705-1762) was a member of the French Huguenot community in England who established a reputation as a superlative cartographer, with highly-regarded surveys of London, Paris and Rome to his credit. He was invited to Ireland by a number of Irish noblemen in 1754, mainly with the objective of undertaking a survey of Dublin. This he accomplished in 1756 and his map remains an unsurpassed record of Georgian Dublin (a fragment of which was reproduced on the old £10 note). Rocque was to revolutionise cartography and surveying in Ireland in the space of six years in the 1750s, so much so that in the 1820s, surveyors in Ireland were still being described as belonging to ‘the French school of Rocque’. The hallmark of his cartography was an unprecedented amount of fine detail on the cities and landscapes he mapped. His surveys were carried out by a small team of apprentices who helped to transmit Rocque’s ideas and techniques to the following generations of Irish surveyors. His most notable pupil and successor was Bernard Scalé, who established himself as a well known surveyor in the later eighteenth century (Fig.4). While Rocque was producing the printed surveys of Dublin and other Irish towns, he was also engaged by a number of Irish landlords to map their estates. His most important patron was the twentieth Earl of Kildare (later first Duke of Leinster) who lived at Carton outside Maynooth, and who owned 67,000 acres in a number of manors scattered throughout County Kildare. At the time of the survey (1757), Lord and Lady Kildare were in the process of radically transforming their house and environs in Maynooth. The architect Richard Castle (responsible for designing numerous great houses throughout Ireland) was involved in the remodelling of Carton. The Francini brothers were engaged to decorate the ceilings. So it is a tribute to Rocque’s exceptional reputation that he was involved with some of the most famous and fashionable artists and craftsmen in the transformation of Carton into one of the foremost palladian mansions in the country.
    Fig.4 The manor of Tallow 1774 - part of Bernard Scale's survey of County Waterford's Devonshire estates.(Courtesy of the Trustees of the Chatsworth Settlement)

    Fig.4 The manor of Tallow 1774 – part of Bernard Scale’s survey of County Waterford’s Devonshire estates. (Courtesy of the Trustees of the Chatsworth Settlement)

    Kildare estates The survey of the Kildare estates was produced in eight atlas volumes, each page containing individual maps of the townlands. This set of maps was subsequently dispersed and the maps of Maynooth Manor are currently held in the University Library, Cambridge. A recently-discovered wall map of Maynooth Manor now hangs in Maynooth College. Apart from minor details, it is essentially a replica, drawn on a large sheet, of the album format and may have been produced by Rocque as a working map for the estate office or as a decoration for the house at Carton. The Maynooth map is very characteristic of Rocque—showing the landscape almost as it might have looked from the air. It contains typical detail such as the cartouche with a view of Maynooth Castle. There is wide-ranging detail provided in each townland. Relief is shown by hachures in grey, water (including ditches) by a blue wash. Buildings are shown in block plan—a Rocque innovation—contrasting with earlier, more impressionistic pictorial conventions for buildings. In some of these, the farmyards containing hay or straw stacks are shown. Arable land is usually brown with stippling to represent ridges or furrows, though the full meaning of his code of symbols is still a mystery. Meadow and pasture are shown in light green. Tree symbols show orchards and woodlands; hedges are depicted by lines of bushes. In some areas, fences without hedging are shown by means of a grey herring-bone device. There are also springs, mills, quarries, forges, pigeon houses, prehistoric forts and field names. Each field is numbered in sequence within each townland, and details of the area, and sometimes the content of the field, are given in the reference panel.
    Fig.5 The town of Maynooth, County Kildare, from John Roque's 1757 survey.(Courtesy of Patrick's College, Maynooth)

    Fig.5 The town of Maynooth, County Kildare, from John Roque’s 1757 survey. (Courtesy of Patrick’s College, Maynooth)

    Landscape embellishment The Carton section of the map shows clearly the demesne landscape as it was emerging from its reorganisation by Lady Kildare. As daughter of the Duke of Richmond she was well connected in England. ‘Capability’ Brown, the great English landscape gardener of the eighteenth century was unable to come to Carton, but she engaged other important designers, including a disciple of Brown’s, to create a park landscape which is still of international significance. Rocque has the distinction, therefore, of recording the embryonic parkland on a map which complements a 1753 painting by Arthur Devis depicting Lord and Lady Kildare overseeing their plans for Carton, and other landscape views by Thomas Roberts—
    Fig.6 Graigsallagh, from a volume of maps of the 'Manor of Maynooth'(1821) by Sherrard, Brassington and Green.(Courtesy of carton Desmesne)

    Fig.6 Graigsallagh, from a volume of maps of the ‘Manor of Maynooth'(1821) by Sherrard, Brassington and Green. (Courtesy of carton Desmesne)

    all elements of ostentatious showing-off of house and demesne in the highly status-sensitive society of the eighteenth century. The map shows the house and yards much as they are today. The walled garden is depicted with its interior detail. The lake had not yet been made—it had to await the damming of the Rye Water stream in the 1760s. Maynooth town (Fig.5) is shown at one of the major turning points in its history. What Rocque recorded was the almost medieval huddle of houses around the castle, with the main Galway road still in evidence passing through the toll gatehouse at the castle. However, at the east of the town, symbolically joining the avenue which led to Carton, is evidence of the beginning of the new town plan of Maynooth, with the newly laid-out main street as we have inherited it today. In what are now the grounds of Maynooth College, there are some curious ornamental (vegetable?) gardens reminiscent of earlier classical designs. Rocque’s legacy to Irish surveying and cartography is affirmed in a succession of later maps of Carton, which was possibly his first and certainly his most important private surveying undertaking. In 1769 his distinguished successor, Bernard Scalé, produced a superb map of the demesne at ten perches to the inch. In 1821, a volume of maps of the ‘Mannor of Maynooth’ (including Carton Park) was produced by Sherrard, Brassington and Greene (Fig.6). This was a leading firm of surveyors in early nineteenth-century Ireland and Thomas Sherrard had been a pupil of Scalé. Conclusion Although the eighteenth century is regarded as poorly supplied with primary sources, the growing accessibility of private estate papers is helping to expand the coverage and knowledge of this period. Estate surveys are an especially important components in these private collections. The changing landscape which they record is one of the most notable characteristics of the eighteenth-century ‘age of improvement’, because all the radical social and economic transformations of the age were inscribed indelibly on the Irish landcape of town and country. The later comprehensive maps of the Ordnance Survey recorded the landscape at the end of this cycle of change, though fortunately before the traumatic changes which accompanied the Famine. Although questions on the representativeness of extant estate maps are valid, those that have survived may provide valuable information on the extent and nature of enclosures, on changes in settlement patterns, on the evolution of placenames, on the development of road networks. Many of the surveys show house locations and although it is possible that many cabins were omitted or mapped inconsistently more systematic analysis of estate maps might throw light on the process of demographic expansion in the century before the Famine.   Origins : Co Clare Dimensions :65cm x 55cm
  • Beautiful portrait style print, in antique hardwood frame, depicting the great Arkle with regular jockey Pat Taafe on board wearing the distinctive yellow and black silks of Arkle's owner Anne,Duchess of Westminster. Arkle (19 April 1957 – 31 May 1970) was an Irish Thoroughbred racehorse. A bay gelding by Archive out of Bright Cherry, he was the grandson of the unbeaten (in 14 races) flat racehorse and prepotent sire Nearco. Arkle was born at Ballymacoll Stud, County Meath, by Mrs Mary Alison Baker of Malahow House, near Naul, County Dublin. He was named after the mountain Arkle in Sutherland, Scotland that bordered the Duchess of Westminster’s Sutherland estate. Owned by Anne Grosvenor, Duchess of Westminster, he was trained by Tom Dreaper at Greenogue, Kilsallaghan in County Meath, Ireland, and ridden during his steeplechasing career by Pat Taaffe. At 212, his Timeform rating is the highest ever awarded to a steeplechaser. Only Flyingbolt, also trained by Dreaper, had a rating anywhere near his at 210. Next on their ratings are Sprinter Sacre on 192 and then Kauto Star and Mill House on 191. Despite his career being cut short by injury, Arkle won three Cheltenham Gold Cups, the Blue Riband of steeplechasing, and a host of other top prizes. On 19th April, 2014 a magnificent  1.1 scale bronze statue was unveiled in Ashbourne, County Meath in commemoration of Arkle.In the 1964 Cheltenham Gold Cup, Arkle beat  Mill House (who had won the race the previous year) by five lengths to claim his first Gold Cup at odds of 7/4. It was the last time he did not start as the favourite for a race. Only two other horses entered the Gold Cup that year. The racing authorities in Ireland took the unprecedented step in the Irish Grand National of devising two weight systems — one to be used when Arkle was running and one when he was not. Arkle won the 1964 race by only one length, but he carried two and half stones more than his rivals. The following year's Gold Cup saw Arkle beat Mill House by twenty lengths at odds of 3/10. In the 1966 renewal, he was the shortest-priced favourite in history to win the Gold Cup, starting at odds of 1/10. He won the race by thirty lengths despite a mistake early in the race where he ploughed through a fence. However, it did not stop his momentum, nor did he ever look like falling. Arkle had a strange quirk in that he crossed his forelegs when jumping a fence. He went through the season 1965/66 unbeaten in five races. Arkle won 27 of his 35 starts and won at distances from 1m 6f up to 3m 5f. Legendary Racing commentator Peter O'Sullevan has called Arkle a freak of nature — something unlikely to be seen again. Besides winning three consecutive Cheltenham Gold Cups (1964, 1965, 1966) and the 1965 King George VI Chase, Arkle triumphed in a number of other important handicap chases, including the 1964 Irish Grand National (under 12-0), the 1964 and 1965 Hennessy Gold Cups (both times under 12-7), the 1965 Gallagher Gold Cup (conceding 16 lb to Mill House while breaking the course record by 17 seconds), and the 1965 Whitbread Gold Cup(under 12-7). In the 1966 Hennessy, he failed by only half a length to give Stalbridge Colonist 35 lb. The scale of the task Arkle faced is shown by the winner coming second and third in the two following Cheltenham Gold Cups, while in third place was the future 1969 Gold Cup winner, What A Myth. In December 1966, Arkle raced in the King George VI Chase at Kempton Park but struck the guard rail with a hoof when jumping the open ditch, which resulted in a fractured pedal bone; despite this injury, he completed the race and finished second. He was in plaster for four months and, though he made a good enough recovery to go back into training, he never ran again. He was retired and ridden as a hack by his owner and then succumbed to what has been variously described as advanced arthritis or possibly brucellosis and was put down at the early age of 13. Arkle became a national legend in Ireland. His strength was jokingly claimed to come from drinking 2 pints of Guinness  a day. At one point, the slogan Arkle for President was written on a wall in Dublin. The horse was often referred to simply as "Himself", and he supposedly received items of fan mail addressed to 'Himself, Ireland'. The Irish government-owned Irish National Stud, at Tully, Kildare, Co. Kildare, Ireland, has the skeleton of Arkle on display in its museum. A statue in his memory was erected in Ashbourne Co. Meath in April 2014. Origins :Co Limerick Dimensions :50cm x 60cm
  • Fantastic offset framed Bulmers Irish Cider advertising showcard of the cider company's current sponsorship of the blue riband of National Hunt Steeplechasing,the Cheltenham Gold Cup .The showcard features 3 of the main protagonists of the 2020 event, with the famous green and gold silks of JP McManus to the forefront.
    50cm x 57cm    Limerick
    Bulmers cider bottle | © Andy Rennie/Flickr
    While the brand of cider produced locally in County Tipperarymay be known as Bulmers to the people of the Irish republic, it is referred to as Magners everywhere in the world. Established in 1935 by a local from the town of Clonmel named William Magner, the cider factory there was later bought out by cider-makers H. P. Bulmer in 1946.
    After buying an orchard in County Tipperary, William Magner began to produce his own Irish cider in the mid-1930s. In 1937, he teamed up with the well-established H.P. Bulmer company from England, acquiring the right to produce under the Bulmers name in Ireland, and the brand became more widespread. Following almost ten successful years in partnership, Magner decided to sell his remaining fifty percent stake to his colleagues, seeing the factory become known as Bulmers Ltd Clonmel.

    Unfortunately for H.P. Bulmer, it wasn’t long before the company again changed hands. Coming out on the losing end of a legal dispute with the creators of Babycham sparkling perry over a competing product, they were forced to sell Bulmers Clonmel during the 1960s. Having become part of the C&C Group – a soft drinks and cider company then jointly owned by Guinness and Allied Breweries – production of Irish Bulmers was moved five years later to a modern complex at Annerville, outside Clonmel.

    Pint of Magners | © PierreSelim/WikiCommons / Bulmers factory, Clonmel | © Dimod61/WikiCommons / Bulmers | © Stephen Carter/Flickr

    With the Tipperary cider greatly exceeding sales expectations in Ireland, the C&C Group sought during the late 1990s to sell it outside of its home country, particularly in the burgeoning international Irish bar market. But as H.P. Bulmer still owned the rights to that name everywhere other than Ireland, they decided to call the brand after its original owner when exporting it – bringing Magners Irish cider first to Spain, then to Germanyand the UK. In spite of the the differing name, the two products are identical.

    Still produced at Annerville, today Irish Bulmers and Magners are made from 17 different kinds of apples, left to ferment and mature for up to two years. Continuing to grow in popularity, the cider can now be found in bars throughout Europe, Asia, North America, Australia and New Zealand.

    Bulmers is brand of cider produced in County Tipperary in Ireland by the C&C Group. The product range includes the cider varieties: Original, Light, Pear and Berry. The cider was originally produced as Bulmers Irish Cider and continues to be sold under that name in the Republic of Ireland, although the product is no longer owned by H. P. Bulmer; it is sold as Magners in Northern Ireland
    Commercial cider production was started in Clonmel, South Tipperary, in the then Irish Free State, in 1935 by local man William Magner. Magner bought the orchard from Mr Phelan from Clonmel. Magner quickly established a successful cider mill on the site of Thomas Murphy's brewery in Dowd's Lane, Clonmel. In 1937, English cider-makers H. P. Bulmer purchased a 50% share in the business, using their expertise to greatly increase production. After the war, in 1946, Bulmer's purchased the remaining 50%, changing the name to Bulmer's Ltd Clonmel. H.P. Bulmer maintained international rights to the Bulmer's trade mark, so that any exports were carried out via the parent company rather than directly exported from Ireland. In the 1960s, H. P. Bulmer produced a "Champagne perry" product in direct competition with Babycham, owned by Showerings Ltd of Shepton Mallet. Showerings challenged this in court, and H.P. Bulmer lost the case. In 1964, they were forced to sell Bulmer's Clonmel to Guinness and Allied Breweries, parent company of Showerings. The company name was changed to Showerings (Ireland) Ltd. Soon after, the company moved its main processing operations to a new complex at Annerville, five kilometres east of Clonmel, which was opened in 1965 by the then Taoiseach, Seán Lemass. Today the Bulmers/Magners arm of C&C Group employs more than 470 people and is a substantial part of the economic infrastructure of Clonmel. The company also once produced Cidona, a popular soft drink in Ireland which, along with all of the company's other soft drinks, was sold to Britvic in 2007.
    Bulmers/Magners cider brewery, Annerville, Clonmel
    The success of Bulmers cider in Ireland led to the development of the Magners brand to market the company's cider outside the Republic of Ireland. Since H. P. Bulmer retained the right to market their original British Bulmer's worldwide, the C&C Group needed a new name under which to market their international product. The concept was originally developed by Brendan McGuinness, John Keogh and Shane Whelan, all of Bulmers Ireland, who argued that the international growth of Irish pubs provided a natural market for a drink such as Irish cider. Majorca in Spain was the first market to sell Magners in May 1999, followed by Munich in Germany in July 1999. Magners was first sold in the United Kingdom in late 1999 when the brand was launched in Northern Ireland. C&C established the trade mark by selling to wholesalers and retailers in London, Glasgow, Birmingham and Cardiff. Irish Bulmers cider and Magners have the same label and are identical products, except for the name. The ciders are made from 17 varieties of apples (with glucose syrup, E colours and sulphites added for flavouring, colour and as preservative), fermented and matured for up to two years. It is available in 330 ml, 440ml, pint, litre and 750 ml bottles and 500 ml cans, and is served over ice. It is also available in most Irish bars on draught and Magners is available in some bars on draught in Scotland. Initially the Magner's brand was only available in Spain, Northern Ireland and Scotland. However, the brand saw its popularity increase significantly in recent years and is now available across the United Kingdom, Europe, Australia, Canada,New Zealand, Japan, Hong Kong, Singapore, Thailand and the United States. In 2004, Magners Light, which is a low calorie version of the cider, was released. In 2011, the Bulmers Light pint bottle was launched. In March 2009, a new perry (marketed as "Pear Cider") called Magners Pear was launched. In February 2010, Magners Berry was launched. The Berry variety is a blend of 17 varieties of apple, similar to Bulmers Original, fused with blackcurrants, raspberries and strawberries with an ABV of 4.5%. It is available in pint and "long neck" bottle in the licensed trade, and 440ml cans in supermarkets. Magners Golden Draught was released in 2010 which is a traditional "old style" crisp cider available purely on tap in the on trade market and 2011 with 3 special flavours consisting of Spiced Apple & Honey, Pear & Ginger, and Spiced Apple & Rhubarb available in supermarkets and bars. In August 2015, Bulmers launched four new flavoured ciders onto the Irish market, called the Forbidden Flavours range. The flavours are Cloudy Lemon, Strawberry & Lime, Berry Berry, Juicy Pear. In March 2017, Bulmers, as part of a €10 million investment, launched a new copper-toned packaging on its bottles and cans, which are inspired by the warm tones of the liquid colour of the cider. As part of this new branding, a new sweeter cider called Outcider was also launched. Typically, Magners is advertised as being poured over ice. Drinking cider with ice mirrors the move towards chilled and "extra-cold" beers. Magners' success led to the UK's cider market-leader Scottish & Newcastle introducing Strongbow Sirrus in summer 2005, a smooth version of its Strongbow cider produced specifically to be poured over ice, although Strongbow Sirrus has since been discontinued. In 2006 they also relaunched Bulmers Original in the UK, a premium packaged cider. The Magners brand was the title sponsor of rugby union's Celtic League beginning in 2006–07, when the league featured the top teams from Ireland, Wales and Scotland, and ending with the 2010–11 season, the first in which the league included teams from Italy. Magners sponsored the 2007 Brighton Festival Fringe. From 2003 to 2005 Magners sponsored the Scottish football team Dundee FC. The Magners brand was also one of the main sponsors of the 2009 Edinburgh Festival Fringe and is the main sponsor of the Glasgow International Comedy Festival. This has also extended to Singapore, where they sponsored the King's and Queen of Comedy Asia in 2010 and the Comedy Club Series. In 2013, it was announced that Magners would replace Tennent's Lager as the main jersey sponsor for Celtic F.C. when that contract expired. Magners will be on Celtic's shirts for three years starting from the 2013–14 season. On 20 August 2013, Celtic wore the Tipperary Natural Mineral Water logo on the front of their shirts for their UEFA Champions League first-leg clash with FC Shakhter Karagandy due to Kazakhstan's restrictions on alcohol advertising. Celtic switched to Tipperary Water as it is also owned by the C&C Group. From 2019 until 2022, Magners will sponsor the Cheltenham Gold Cup. Origins :Co Limerick Dimensions : 48cm x 60cm
  • Classy Johnnie Walker Scotch Whisky Mirror.
    Johnnie Walker is a brand of Scotch whisky now owned by Diageo that originated in the Scottish burgh of Kilmarnock in East Ayrshire. The brand was first established by grocer John Walker. It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country, with annual sales of the equivalent of over 223.7 million 700 ml bottles in 2016 (156.6 million litres).

    History

    John Walker was born on 25 July 1805. His farmer father died in 1819, and the family sold the farm. Their trustees invested the proceeds, £417, in an Italian warehouse, grocery, and wine and spirits shop on the High Street in Kilmarnock, Ayrshire, Scotland. Walker managed the grocery, wine, and spirits segment as a teenager in 1820. The Excise Act of 1823 relaxed strict laws on distillation of whisky and reduced, by a considerable amount, the extremely heavy taxes on the distillation and sale of whisky.By 1825, Walker, a teetotaller, was selling spirits, including rum, brandy, gin, and whisky. In short order, he switched to dealing mainly in whisky. Since blending of grain and malt whiskies was still banned, he sold both blended malt whiskies and grain whiskies.They were sold as made-to-order whiskies, blended to meet specific customer requirements, because he did not have any brand of his own.He began using his name on labels years later, selling a blended malt as Walker's Kilmarnock Whisky. John Walker died in 1857.
    Alexander Walker, son of John Walker, inherited the business following his father's death.
    The brand became popular, but after Walker's death it was his son Alexander ‘Alec’ Walker and grandson Alexander Walker II who were largely responsible for establishing the whisky as a favoured brand. The Spirits Act of 1860 legalised the blending of grain whiskies with malt whiskies and ushered in the modern era of blended Scotch whisky.Blended Scotch whisky, lighter and sweeter in character, was more accessible, and much more marketable to a wider audience. Andrew Usher of Edinburgh, was the first to produce a blended whisky, but the Walkers followed in due course. Alexander Walker had introduced the brand's signature square bottle in 1860. This meant more bottles fitting the same space and fewer broken bottles. The other identifying characteristic of the Johnnie Walker bottle was – and still is – the label, which, since that year, is applied at an angle of 24 degrees upwards left to right and allows text to be made larger and more visible. This also allowed consumers to identify it at a distance.One major factor in his favour was the arrival of a railway in Kilmarnock, carrying goods to merchant ships travelling the world. Thanks to Alec's business acumen, sales of Walker's Kilmarnock reached 100,000 gallons (450,000 litres) per year by 1862. In 1865, Alec created Johnnie Walker's first commercial blend and called it Old Highland Whisky, before registering it as such in 1867. Under John Walker, whisky sales represented eight percent of the firm's income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent. In 1893, Cardhu distillery was purchased by the Walkers to reinforce the stocks of one of the Johnnie Walker blends' key malt whiskies. This move took the Cardhu single malt out of the market and made it the exclusive preserve of the Walkers.Cardhu's output was to become the heart of the Old Highland Whisky and, subsequent to the rebranding of 1909, the prime single malt in Johnnie Walker Red and Black Labels. From 1906 to 1909, John's grandsons George and Alexander II expanded the line and had three blended whiskies in the market, Old Highland at 5 years old, Special Old Highland at 9 years old, and Extra Special Old Highland at 12 years old. These three brands had the standard Johnnie Walker labels, the only difference being their colours: white, red, and black respectively. They were commonly referred to in public by the colours of their labels. In 1909, as part of a rebranding that saw the introduction of the Striding Man, a mascot used to the present day that was created by cartoonist Tom Browne, the company re-branded their blends to match the common colour names. The Old Highland was renamed Johnnie Walker White Label,and made a 6 year old, the Special Old Highland became Johnnie Walker Red Label at 10 years old, and Extra Special Old Highland was renamed Johnnie Walker Black Label, remaining 12 years old. Sensing an opportunity to expand the scale and variety of their brands, Walker acquired interests in Coleburn Distillery in 1915, quickly followed by Clynelish Distillery Co. and Dailuaine-Talisker Co. in 1916.This ensured a steady supply of single-malt whisky from the Cardhu, Coleburn, Clynelish, Talisker, and Dailuaine distilleries. In 1923, Walker bought Mortlach distillery, in furtherance of their strategy. Most of their output was used in Johnnie Walker blends, whose burgeoning popularity required increasingly vast volumes of single malts. Johnnie Walker White was dropped during World War I. In 1932, Alexander II added Johnnie Walker Swing to the line, the name originating from the unusual shape of the bottle, which allowed it to rock back and forth. The company joined Distillers Company in 1925. Distillers Company was acquired by Guinness in 1986, and Guinness merged with Grand Metropolitan to form Diageo in 1997. That year saw the introduction of the blended malt, Johnnie Walker Pure Malt, renamed as Johnnie Walker Green Label in 2004. In 2009, the brand's owners, Diageo, decided to close all operations in Kilmarnock. This met with backlash from local people, local politicians, and then First Minister of Scotland, Alex Salmond. Despite petitions, public campaigns, and a large-scale march around Kilmarnock, Diageo proceeded with the closure. The Johnnie Walker plant in Kilmarnock closed its doors in March 2012 and the buildings were subsequently demolished.

    Blends

    For most of its history Johnnie Walker only offered a few blends. Since the turn of the century, there has been a spate of special and limited bottlings.
    A variety of blends
    • Red Label: A non-age-stated blend. It has been the best selling Scotch whisky in the world since 1945.It is primarily used for making mixed drinks.
    • Black Label: Aged 12 years, it is one of the world's best-selling Scotch whiskies.
    • Double Black Label: Made available for general release in 2011 after a successful launch in travel retail.The whisky was created taking Black Label as a blueprint, adding more peaty malt whiskies to it and maturing it in heavily charred old oak casks.
    • Green Label: First introduced in 1997 as Johnnie Walker Pure Malt 15 Year Old,it was renamed Johnnie Walker Green Label in 2004. Green Label is a blended malt whisky, meaning it is made by mixing single malts with no grain whisky added.All whiskies used are a minimum of 15 years old.Diageo discontinued Green Label globally in 2012 (except for Taiwan, where demand for blended malts is very strong), as part of a reconstruction of the range that saw the introduction of Gold Label Reserve and Platinum Label. The brand was reintroduced in 2016 and is again globally available.
    • Gold Label: A blend of over 15 single malts, it was derived from Alexander Walker II's blending notes for a whisky to commemorate Johnnie Walker's centenary. Originally, Gold Label was bottled at 18 years and labelled "The Centenary blend".In 2013, Gold Label was renamed "Gold Label Reserve", and now carries no age statement.
    • Aged 18 Years: Originally introduced as Platinum Label, it was introduced to replace the original Gold Label in the Asian market, and sold alongside Gold Label Reserve. Though still available around the globe, the Platinum Label name was discontinued in mid-2017 and replaced by Johnnie Walker Aged 18 Years. The two are identical except for the label.
    Johnnie Walker Blue label bottle in a gift box
    • Blue Label: Johnnie Walker's premium blend. Johnnie Walker Blue Label is blended to recreate the character and taste of some of the earliest whisky blends created in the 19th century.[39] It bears no age statement. Bottles are numbered serially and sold in a silk-lined box accompanied by a certificate of authenticity. It is one of the most expensive blended Scotch whiskies on the market, with prices in the range of US$174–450.Over 25 Limited Editions have been released to date.
    • Johnnie Walker Swing: Supplied in a distinctive bottle whose irregular bottom allows it to rock back and forth. This type of bottle design was originally used aboard sailing ships. It was Alexander Walker II's last blend: it features a high proportion of Speyside malts, complemented by malts from the northern Highlands and Islay.
    The Walkers created their primary marketing strategy in 1908 with advertisements featuring Browne's Striding Man, using the slogan, "Johnnie Walker: Born 1820, still going strong". Photographs replaced the drawings in the 1930s, and the Striding Man was miniaturised to a coloured logo in 1939; it first appeared on the Johnnie Walker labels in 1960. In the late 1990s, the direction of the Striding Man was reversed as part of a "Keep Walking" campaign. The Striding Man icon was most recently redrawn in 2015. In 2009, the advertising agency Bartle Bogle Hegarty (BBH) created a new short film, starring Robert Carlyle and directed by Jamie Rafn, titled The Man Who Walked Around the World, which outlined the history of the Johnnie Walker brand. Johnnie Walker also launched the international John Walker & Sons Voyager tour in order to market its higher variants in the Asia-Pacific, Europe and Caribbean markets. The Voyager tour was developed in order to promote the special edition Odyssey blend and pay tribute to the original trade routes and sea voyages by which Johnnie Walker was distributed throughout the world. In October 2018, Diageo teamed with HBO to produce "White Walker by Johnnie Walker" whisky, inspired by the army of the undead in the TV series Game of Thrones as part of the marketing for the series' final season.[45] Diageo then released a collection of Game of Thrones–inspired single malt whiskies, followed by two more whiskies by Johnnie Walker in mid-2019.

    Accolades

    Johnnie Walker spirits have received strong scores at international spirit ratings competitions and from liquor review bodies. The Green Label received a string of three double gold medals from the San Francisco World Spirits Competition between 2005 and 2007. The Gold Label received double gold medals from the San Francisco competition in 2008 and 2009 and won a gold in 2010. Spirits ratings aggregator proof66.com, which averages scores from the San Francisco Spirits Competition, Wine Enthusiast, and others, puts the Black, Blue, Gold and Green Labels in its highest performance category ("Tier 1" Spirits).Johnnie Walker spirits have several times taken part in the Monde Selection's World Quality Selections and have received a Gold and Grand Gold Quality Award. Johnnie Walker was voted India's Most Trusted Premium Whisky Brand according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory.Johnnie Walker Gold Label Reserve won the World's Best Blended -- Best Scotch Blended in World Whiskies Awards 2018.

    Sponsorships

    Johnnie Walker is the official whisky of Formula One,and are a sponsor of two F1 teams McLaren and Racing Point. Johnnie Walker is also the title namesake for the F1 Grand Prix race in Spa Belgium. Johnnie Walker sponsored the Johnnie Walker Classic, an Asia-Pacific golf tournament, up to 2009 and the Johnnie Walker Championship at Gleneagles, a golf tournament in Scotland up to 2013.Diageo sold the Gleneagles Hotel and Golf Course, the site of the tournament, mid-2015 to focus on its core business.

    Cultural figures

    Winston Churchill's favourite whisky was Johnnie Walker Red Label, which he mixed with water and drank throughout the day. Vanity Fair writer Christopher Hitchens was partial to Johnnie Walker Black Label cut with Perrier and referred to it as "Mr Walker's Amber Restorative". Johnnie Walker Blue Label was a favourite of the late US president Richard Nixon's; Nixon used to enjoy it with ginger ale and a wedge of lime. A number of singers and songwriters have referenced Johnnie Walker in their works, from Amanda Marshall to ZZ Top.Elliott Smith's Oscar-nominated "Miss Misery" has the narrator "[making] it through the day with some help from Johnnie Walker Red." Heavy metal band Black Label Society was named after Johnnie Walker Black Label whisky, as Zakk Wylde was very fond of the drink. George Thorogood name checks “Johnny Walker and his brothers Black and Red” in "I Drink Alone". Polish fictional humorous character Jakub Wędrowycz is a word play based on Polish translation of "Johny Walker".

    Gallery

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