1934 All-Ireland Hurling Final
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Worldwide Duty Free selling is a $70 billion business, but it has its origins in the mind of one Clare man. And like many innovations, the concept of duty free, which first came to Shannon Airport in 1952, was born of necessity.Today the global travel retail business is a firm fixture at airports across the world, and the concept has made a lot of money for a lot of people.But not for Brendan O’Regan, the man with the idea.
He was born into “the first generation of free Irish men” in relatively well-off surroundings in Sixmilebridge, Co Clare in 1917. His father, James, was chairman of Clare County Council and a successful businessman. The family was in the hotel business, and for a time leased the renowned Falls Hotel in Ennistymon and the Old Ground in Ennis. Sent as a boarder to Blackrock College in Dublin in 1931, O’Regan enjoyed early renown when he requested that the college, which by then had given up on the camán, field a hurling team in the Leinster Colleges cup.
His next step after school was training in hotel management, an interest that brought him to Germany, France and the UK, before coming home to run The Falls. He then moved to the ailing St Stephen’s Green club in Dublin, before being appointed catering comptroller at Foynes flying boat base in Co Limerick, then a refuelling point for transatlantic seaplanes.
It was here his passion for travel took off, but it was his next move that sealed his legacy.
Rineanna on the Shannon estuary in Co Clare, chosen by then taoiseach Seán Lemass as the site for a new airport for both sea and land planes, opened in October 1945, when the first transatlantic commercial air service from Boston landed there. It soon became Europe’s most important transatlantic airport, handling more than 100,000 passengers in 1946, its first full year of operation.
When O’Regan joined the nascent airport, its future was by no means secure. The imminent arrival of jet planes, which meant US planes would no longer have to stop in Shannon to refuel, was of concern, while the political apparatus of the day favoured focusing efforts on one airport in Dublin.
Fearing “economic annihilation” for the new airport, O’Regan sought a new venture that would help secure its future. Inspiration struck when he was returning home by sea from a visit to the United States, arranged under the Marshall Plan to allow the Irish government to study US tourism.
As told in the recently published book Brendan O’Regan: Irish Innovator, Visionary and Peacemaker by Brian O’Connell and Cian O’Carroll, O’Regan had a “eureka” moment on board.
“I saw the shop that was selling duty-free goods and my brain said to me: “If they can do it when you are crossing the sea in a boat, you can surely be able to do [it] when you land for the first time.”
He had to convince the Department of Industry and Commerce and the Revenue Commissioners of the merits of forgoing tax on the sale of goods, while local traders also opposed the move.
Nonetheless, O’Regan got the go-ahead and by July 1950 he had set up an operation in a timber hut outside the terminal, selling whiskey for $1.50 a bottle. The following year, the first duty-free shop in the world opened, with a bottle of whiskey on sale for just 30s, compared with 10s 6d in a regular shop, while in 1954 a mail order service was included. It went on to become a vast operation, mailing to locations all around the world, quality items such as crystal, china, fashionable clothing and jewellery.
The concept soon caught on. In 1957 Amsterdam became the next airport to open a duty free, with the concept making its way across the Atlantic in 1962. Prince Philip was an early admirer of the concept, and he wanted it extended to all the UK’s international airports.
O’Regan also inspired philanthropist Chuck Feeney, who took the idea of duty free and galloped ahead with it, founding Duty Free Shoppers Group (DFS) in Hawaii in 1962, which later became the largest duty-free retailer in the world.
These years also saw the invention of Irish coffee, after O’Regan asked chef Joe Sheridan to “come up with something special” to warm up transatlantic passengers tired and cold after their trip.
But duty free was only part of the equation. O’Regan’s big dream was to position Shannon as the European manufacturing basis for US companies, and to bring employment and prosperity to the region.
Shaped by the devastating impact poverty and emigration had on the county of his birth, O’Regan often repeated his father’s maxim, that “the most important thing about life is to create work for others, if you can”.
In the 1950s, the post-war boom that lifted the US, Europe and the UK had missed Ireland, and emigration was running at the highest level since independence.
So O’Regan didn’t stop at the duty free.
In 1951, he established the Shannon College of Hotel Management, which is still operating today and the graduates of which have managed the world’s top hotels, while he also leveraged the area’s potential as a tourist hub. He identified the potential of Bunratty Castle as a tourist attraction and, with the co-operation of its owner, Lord Gort, it was renovated and opened to the public in 1960, with the first medieval banquet held shortly thereafter. O’Regan later chaired Bord Fáilte.
“He was very much a leader and innovative in the sense that he thought up ideas himself,” recalls O’Carroll, who worked alongside O’Regan as estates manager in the Shannon Free Airport Development Company Limited (SFADCO). “He would work very intensively until the project was launched, and then he would go on to the next project”.
It was a time of “brainstorming picnics”, and consultancy reports, to try and hit on a new idea.
“They were great times,” says O’Carroll. “If an idea came up, and it was any way worthwhile, it would stand a very good chance of implementation.”
The big move came in the establishment of the Shannon Free Zone, the world’s first free trade zone, in 1959, overseen by SFADCO. It operated a licensing system, offering qualifying companies a corporation tax rate of just 10 per cent; a model that would later be taken up by the IFSC.
O’Regan’s idea, inspired by the Free Zone in Colon, Panama, was greeted with much scepticism initially, but his ability to build good relationships, particularly with those in government, helped secure the initiative.
“He had the ability to short-circuit a lot of things in terms of procedures in getting approval,” says O’Carroll, adding that “this clearly annoyed civil servants at the time.”
Indeed his initials, BOR, in Shannon came to mean “Bash on regardless”.
So, on an “if you build it they will come” ambition, SFADCO set about building factories – without any tenants. A Dutch piano manufacturer owned by Johan J Rippen was the first real enterprise to come to Shannon, followed by Sony, and diamond company De Beers in 1960.
O’Regan also ramped up the region’s renown as a tourist destination, using his tools of persuasion to garner investment.
When Bernard McDonough, a wealthy Irish-American industrialist pulled out of a planned ball-bearing factory in the Shannon Free Zone, O’Regan told him about a nearby castle that was for sale. He took the bait and bought it; in 1963 Dromoland Castle opened as a five-star hotel. McDonough would later open a further three hotels in the area.
When he heard of a plan by German investors to acquire the land leading to the Cliffs of Moher, he rang then Clare county manager Joe Boland, who subsequently got the county council to buy it.
During the 1970s he moved away from his formal roles in Shannon, and turned his attention to the peace process, founding Co-operation North (now Co-operation Ireland) in 1979. He died in 2008, and a bronze bust sculpture was unveiled at Shannon Airport in May 2017 to mark the centenary of his birth.
A man of his time – as O’Carroll recalls, an “infinitely simpler” time – he nonetheless left a significant legacy.
As described when receiving an honorary degree from the National University of Ireland in 1978: “Rare is the man of whom it can be justly said that he transformed the social, economic and industrial life of a whole region”
The Shannon project was not just about creating jobs; it was also about providing homes for the workers who flocked there.
By the late 1950s the housing issue, which had plagued the development of the hub since the early days, was becoming a crisis. So, in 1960, a proposal was tabled for the creation of a new town; an innovation without precedent in post-war Ireland.
Inspired by the British new towns that arose after the war, including Crawleyin Sussex and Stevenage in Hertfordshire, Brendan O’Regan and his team sought to build a new hub for workers of the airport and the industrial zone.
The creation of the first new town in the history of the State was not without challenges; there were political ructions as to who would oversee the project – the government or SFADCO – while residents of nearby Limerick city accused Brendan O’Regan of “empire building”, as they rued the fact that the development did not happen in Limerick instead.
Nonetheless, by 1962 the first residents were moving in, all of whom were tenants of SFADCO and who had to work either in the airport or industrial area to qualify for affordable housing.
As SFADCO estates manager Cian O’Carroll recalls, building the houses so close to a place of huge employment was key, as was the fact that units were small – but even larger families were catered for.
“We often let them two houses and knocked them together,” he says.
Also key to its success was the fact that housing was affordable, and graded and related to people’s incomes. After some time a tenant purchase scheme was introduced, allowing people to buy their homes outright.
Today the town is home to some 10,000 residents, and remains one of the few examples of a new planned town in Ireland.
“It hasn’t grown as much as people might have expected, but it has its own social and economic viability,” says O’Carroll.
As to why subsequent governments haven’t looked to emulate the success of Shannon – particularly given our housing shortages – O’Carroll suggests it’s due to an ideological shift away from the State doing things directly themselves, instead encouraging the private sector to do the same through tax incentives and other methods.
“It’s a shame,” he says.
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Event | 1951 All-Ireland Senior Football Championship | ||||||
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Date | 23 September 1951 | ||||||
Venue | Croke Park, Dublin | ||||||
Attendance | 78,201 | ||||||
Date | Performer(s) | Opening act(s) | Tour/Event | Attendance | Notes |
---|---|---|---|---|---|
29 June 1985 | U2 | In Tua Nua, R.E.M., The Alarm, Squeeze | The Unforgettable Fire Tour | 57,000 | First Irish act to have a headline concert. Part of the concert was filmed for the group's documentary Wide Awake in Dublin. |
28 June 1986 | Simple Minds | Once Upon A Time Tour | Guest appearance by Bono | ||
27 June 1987 | U2 | Light A Big Fire, The Dubliners, The Pogues, Lou Reed | The Joshua Tree Tour | 114,000 | |
28 June 1987 | Christy Moore, The Pretenders, Lou Reed, Hothouse Flowers | ||||
28 June 1996 | Tina Turner | Brian Kennedy | Wildest Dreams Tour | 40,000/40,000 | |
16 May 1997 | Garth Brooks | World Tour II | |||
18 May 1997 | |||||
29 May 1998 | Elton John & Billy Joel | Face to Face 1998 | |||
30 May 1998 | |||||
24 June 2005 | U2 | The Radiators from Space, The Thrills, The Bravery, Snow Patrol, Paddy Casey, Ash | Vertigo Tour | 246,743 | |
25 June 2005 | |||||
27 June 2005 | |||||
20 May 2006 | Bon Jovi | Nickelback | Have a Nice Day Tour | 81,327 | |
9 June 2006 | Robbie Williams | Basement Jaxx | Close Encounters Tour | ||
6 October 2007 | The Police | Fiction Plane | The Police Reunion Tour | 81,640 | Largest attendance of the tour. |
31 May 2008 | Celine Dion | Il Divo | Taking Chances World Tour | 69,725 | Largest attendance for a solo female act |
1 June 2008 | Westlife | Shayne Ward | Back Home Tour | 85,000 | Second Irish act to have a headline concert. Largest attendance of the tour. Part of the concert was filmed for the group's documentary and concert DVD 10 Years of Westlife - Live at Croke Park Stadium. |
14 June 2008 | Neil Diamond | ||||
13 June 2009 | Take That | The Script | Take That Present: The Circus Live | ||
24 July 2009 | U2 | Glasvegas, Damien Dempsey | U2 360° Tour | 243,198 | |
25 July 2009 | Kaiser Chiefs, Republic of Loose | ||||
27 July 2009 | Bell X1, The Script | The performances of "New Year's Day" and "I'll Go Crazy If I Don't Go Crazy Tonight" were recorded for the group's live album U22 and for the band's remix album Artificial Horizon and the live EP Wide Awake in Europe, respectively. | |||
5 June 2010 | Westlife | Wonderland, WOW, JLS, Jedward | Where We Are Tour | 86,500 | Largest attendance of the tour. |
18 June 2011 | Take That | Pet Shop Boys | Progress Live | 154,828 | |
19 June 2011 | |||||
22 June 2012 | Westlife | Jedward, The Wanted, Lawson | Greatest Hits Tour | 187,808[24] | The 23 June 2012 date broke the stadium record for selling out its tickets in four minutes. Eleventh largest attendance at an outdoor stadium worldwide. Largest attendance of the tour and the band's music career history. Part of the concert was filmed for the group's documentary and concert DVD The Farewell Tour - Live in Croke Park. |
23 June 2012 | |||||
26 June 2012 | Red Hot Chili Peppers | Noel Gallagher's High Flying Birds, The Vaccines | I'm with You World Tour | ||
23 May 2014 | One Direction | 5 Seconds of Summer | Where We Are Tour | 235,008 | |
24 May 2014 | |||||
25 May 2014 | |||||
20 June 2015 | The Script & Pharrell Williams | No Sound Without Silence Tour | 74,635 | ||
24 July 2015 | Ed Sheeran | x Tour | 162,308 | ||
25 July 2015 | |||||
27 May 2016 | Bruce Springsteen | The River Tour 2016 | 160,188 | ||
29 May 2016 | |||||
9 July 2016 | Beyoncé | Chloe x Halle, Ingrid Burley | The Formation World Tour | 68,575 | |
8 July 2017 | Coldplay | AlunaGeorge, Tove Lo | A Head Full of Dreams Tour[25] | 80,398 | |
22 July 2017 | U2 | Noel Gallagher's High Flying Birds | The Joshua Tree Tour 2017 | 80,901 | |
17 May 2018 | The Rolling Stones | The Academic | No Filter Tour | 64,823 | |
15 June 2018 | Taylor Swift | Camila Cabello, Charli XCX | Taylor Swift's Reputation Stadium Tour | 136.000 | Swift became the first woman headline two concerts in a row there. |
16 June 2018 | |||||
7 July 2018 | Michael Bublé | Emeli Sandé | |||
24 May 2019 | Spice Girls | Jess Glynne | Spice World - 2019 UK Tour | ||
5 July 2019 | Westlife | James Arthur Wild Youth | The 20 Touror The Twenty Tour | The 5 July 2019 date sold out its tickets in six minutes. Second date released were also sold out in under forty-eight hours. | |
6 July 2019 |
Following a period of rest in January 1917, the 2nd Royal Munster Fusiliers were returned the front trenches again in February at Barleux, with the thawing weather resulting in extremely muddy conditions in the trenches. In March, the first major event was the German withdrawal from the old Somme battlefield to the newly constructed Hindenburg Line. The battalion followed across the Somme, but was held up into May removing mines and booby-traps and repairing communications. The Munsters then moved to near Nieuwpoort in Flanders for an intended amphibious landing, with an impressive strength of 43 officers and 1,070 men, which was aborted following a surprise German attack on 10 July. The Munsters were then moved with their division to Dunkirk for another amphibious attempt near Zeebrugge to link with a land offensive through Passchendaele, but this was also cancelled when the land offensive did not gain enough footing. For the men of the 1st Royal Munster Fusiliers, rotating routine trench duties continued up to the middle of March with light casualties (2 officers and 20 men killed). The battalion rehearsed special training during April and May for the assault on the strategic Messines Ridge. The Flanders offensive began at 3.10am on 7 June 1917 with the detonation of nineteen huge mines previously burrowed under the German lines. This was followed by the advance of the 16th Irish Division opposite the village of Wytschaete, to the right the 36th (Ulster) Division opposite the village of Messines, the largest ever concentration of Irish soldiers on a battlefield. The 1st Royal Munster Fusiliers took all its objectives on schedule despite the loss of nearly all of its supporting tanks. The subsequent battle was a complete success militarily for the British, with the two Irish divisions showing great fortitude, advancing over two miles in a few days with minimal losses, which was exceptional by Western Front standards. The battalion was then relieved, and returned to the Ypres salient front section in August. Continuous rain turned the battlefront into a sea of mud causing a multitude of casualties and failure to take specific positions, reducing the battalion to 37 officers and 701 men. The Munsters were moved with its Division back south into France where it built up to 1,089 all ranks. The 16th (Irish) Division, and with it the 1st Royal Munster Fusiliers, took up positions north of the main attack during the first Battle of Cambrai which opened on 21 November with the use of over 450 British tanks. The Munsters advanced with such speed that only one enemy machine gun post was manned in time to open fire, which was taken with one loss. Considering the success of capturing a difficult objective without tank support and taking 170 prisoners, losses were light, and followed previously unsuccessful attempts by other units during the summer. The 1st Royal Munster Fusiliers final front tour of 1917 ended on 2 December when the Division was moved south to take over a French section. By 6 November 1917, the 2nd Royal Munster Fusiliers now numbered 20 officers and 630 other ranks when it arrived at "Irish Farm" in the Ypres salient. The ground was a quagmire full of water-logged shell-holes following four months of battle. It was to be the last British effort of the Passchendaele campaign. The Munsters were to be one of two battalions leading the 1st Division's attack at 6 a.m. on 10 November. Weighed down with equipment, they waded waist deep through mud and water, initially taking all objectives within 45 minutes. Seeing the progress by the Canadians on the right, the men of the Munsters pressed on. However, the South Wales Borders advance had left a gap the Germans made use of to cut off most of the 2nd Royal Munster Fusiliers who then had to fight their way back to the British lines. A roll call took three hours later saw only 7 officers and 240 other ranks present with 12 officers and 393 other ranks having become casualties. The battalion was moved out to Brieulles for reforming for the rest of the year.The Kaiser knows each Munster, by the Shamrock on his cap, and the famous Bengal Tiger, ever ready for a scrap. With all his big battalions, Prussian guards and grenadiers, he feared to face the bayonets of the Munster Fusiliers.— Verse from a song published during the Great War
Bass,the former beer of choice of An Taoiseach Bertie Ahern,the Bass Ireland Brewery operated on the Glen Road in West Belfast for 107 years until its closure in 2004.But despite its popularity, this ale would be the cause of bitter controversy in the 1930s as you can learn below.
Founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England.The main brand was Bass Pale Ale, once the highest-selling beer in the UK.By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels.Its pale ale was exported throughout the British Empire, and the company's distinctive red triangle became the UK's first registered trade mark. In the early 1930s republicans in Dublin and elsewhere waged a campaign of intimidation against publicans who sold Bass ale, which involved violent tactics and grabbed headlines at home and further afield. This campaign occurred within a broader movement calling for the boycott of British goods in Ireland, spearheaded by the IRA. Bass was not alone a British product, but republicans took issue with Colonel John Gretton, who was chairman of the company and a Conservative politician in his day.In Britain,Ireland and the Second World War, Ian Woods notes that the republican newspaper An Phoblacht set the republican boycott of Bass in a broader context , noting that there should be “No British ales. No British sweets or chocolate. Shoulder to shoulder for a nationwide boycott of British goods. Fling back the challenge of the robber empire.”
In late 1932, Irish newspapers began to report on a sustained campaign against Bass ale, which was not strictly confined to Dublin. On December 5th 1932, The Irish Times asked:
Will there be free beer in the Irish Free State at the end of this week? The question is prompted by the orders that are said to have been given to publicans in Dublin towards the end of last week not to sell Bass after a specified date.
The paper went on to claim that men visited Dublin pubs and told publicans “to remove display cards advertising Bass, to dispose of their stock within a week, and not to order any more of this ale, explaining that their instructions were given in furtherance of the campaign to boycott British goods.” The paper proclaimed a ‘War on English Beer’ in its headline. The same routine, of men visiting and threatening public houses, was reported to have happened in Cork.
It was later reported that on November 25th young men had broken into the stores owned by Bass at Moore Lane and attempted to do damage to Bass property. When put before the courts, it was reported that the republicans claimed that “Colonel Gretton, the chairman of the company, was a bitter enemy of the Irish people” and that he “availed himself of every opportunity to vent his hate, and was an ardent supporter of the campaign of murder and pillage pursued by the Black and Tans.” Remarkably, there were cheers in court as the men were found not guilty, and it was noted that they had no intention of stealing from Bass, and the damage done to the premises amounted to less than £5.
A campaign of intimidation carried into January 1933, when pubs who were not following the boycott had their signs tarred, and several glass signs advertising the ale were smashed across the city. ‘BOYCOTT BRITISH GOODS’ was painted across several Bass advertisements in the city.
Throughout 1933, there were numerous examples of republicans entering pubs and smashing the supply of Bass bottles behind the counter. This activity was not confined to Dublin,as this report from late August shows. It was noted that the men publicly stated that they belonged to the IRA.
September appears to have been a particularly active period in the boycott, with Brian Hanley identifying Dublin, Tralee, Naas, Drogheda and Waterford among the places were publicans were targetted in his study The IRA: 1926-1936. One of the most interesting incidents occurring in Dun Laoghaire. There, newspapers reported that on September 4th 1933 “more than fifty young men marched through the streets” before raiding the premises of Michael Moynihan, a local publican. Bottles of Bass were flung onto the roadway and advertisements destroyed. Five young men were apprehended for their role in the disturbances, and a series of court cases nationwide would insure that the Bass boycott was one of the big stories of September 1933.
The young men arrested in Dun Laoghaire refused to give their name or any information to the police, and on September 8th events at the Dublin District Court led to police baton charging crowds. The Irish Times reported that about fifty supporters of the young men gathered outside the court with placards such as ‘Irish Goods for Irish People’, and inside the court a cry of ‘Up The Republic!’ led to the judge slamming the young men, who told him they did not recognise his court. The night before had seen some anti-Bass activity in the city, with the smashing of Bass signs at Burgh Quay. This came after attacks on pubs at Lincoln Place and Chancery Street. It wasn’t long before Mountjoy and other prisons began to home some of those involved in the Boycott Bass campaign, which the state was by now eager to suppress.
An undated image of a demonstration to boycott British goods. Credit: http://irishmemory.blogspot.ie/
This dramatic court appearance was followed by similar scenes in Kilmainham, where twelve men were brought before the courts for a raid on the Dead Man’s Pub, near to Palmerstown in West Dublin. Almost all in their 20s, these men mostly gave addresses in Clondalkin. Their court case was interesting as charges of kidnapping were put forward, as Michael Murray claimed the men had driven him to the Featherbed mountain. By this stage, other Bass prisoners had begun a hungerstrike, and while a lack of evidence allowed the men to go free, heavy fines were handed out to an individual who the judge was certain had been involved.
The decision to go on hungerstrike brought considerable attention on prisoners in Mountjoy, and Maud Gonne MacBride spoke to the media on their behalf, telling the Irish Press on September 18th that political treatment was sought by the men. This strike had begun over a week previously on the 10th, and by the 18th it was understood that nine young men were involved. Yet by late September, it was evident the campaign was slowing down, particularly in Dublin.
The controversy around the boycott Bass campaign featured in Dáil debates on several occasions. In late September Eamonn O’Neill T.D noted that he believed such attacks were being allowed to be carried out “with a certain sort of connivance from the Government opposite”, saying:
I suppose the Minister is aware that this campaign against Bass, the destruction of full bottles of Bass, the destruction of Bass signs and the disfigurement of premises which Messrs. Bass hold has been proclaimed by certain bodies to be a national campaign in furtherance of the “Boycott British Goods” policy. I put it to the Minister that the compensation charges in respect of such claims should be made a national charge as it is proclaimed to be a national campaign and should not be placed on the overburdened taxpayers in the towns in which these terrible outrages are allowed to take place with a certain sort of connivance from the Government opposite.
Another contribution in the Dáil worth quoting came from Daniel Morrissey T.D, perhaps a Smithwicks man, who felt it necessary to say that we were producing “an ale that can compare favourably with any ale produced elsewhere” while condemning the actions of those targeting publicans:
I want to say that so far as I am concerned I have no brief good, bad, or indifferent, for Bass’s ale. We are producing in this country at the moment—and I am stating this quite frankly as one who has a little experience of it—an ale that can compare favourably with any ale produced elsewhere. But let us be quite clear that if we are going to have tariffs or embargoes, no tariffs or embargoes can be issued or given effect to in this country by any person, any group of persons, or any organisation other than the Government elected by the people of the country.
Tim Pat Coogan claims in his history of the IRA that this boycott brought the republican movement into conflict with the Army Comrades Association, later popularly known as the ‘Blueshirts’. He claims that following attacks in Dublin in December 1932, “the Dublin vitners appealed to the ACA for protection and shipments of Bass were guarded by bodyguards of ACA without further incident.” Yet it is undeniable there were many incidents of intimidation against suppliers and deliverers of the product into 1933.
Not all republicans believed the ‘Boycott Bass’ campaign had been worthwhile. Patrick Byrne, who would later become secretary within the Republican Congress group, later wrote that this was a time when there were seemingly bigger issues, like mass unemployment and labour disputes in Belfast, yet:
In this situation, while the revolution was being served up on a plate in Belfast, what was the IRA leadership doing? Organising a ‘Boycott Bass’ Campaign. Because of some disparaging remarks the Bass boss, Colonel Gretton, was reported to have made about the Irish, some IRA leaders took umbrage and sent units out onto the streets of Dublin and elsewhere to raid pubs, terrify the customers, and destroy perfectly good stocks of bottled Bass, an activity in which I regret to say I was engaged.
Historian Brian Hanley has noted by late 1933 “there was little effort to boycott anything except Bass and the desperation of the IRA in hoping violence would revive the campaign was in fact an admission of its failure. At the 1934 convention the campaign was quietly abandoned.”
Interestingly, this wasn’t the last time republicans would threaten Bass. In 1986 The Irish Times reported that Bass and Guinness were both threatened on the basis that they were supplying to British Army bases and RUC stations, on the basis of providing a service to security forces.
Bass,the former beer of choice of An Taoiseach Bertie Ahern,the Bass Ireland Brewery operated on the Glen Road in West Belfast for 107 years until its closure in 2004.But despite its popularity, this ale would be the cause of bitter controversy in the 1930s as you can learn below.
Founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England.The main brand was Bass Pale Ale, once the highest-selling beer in the UK.By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels.Its pale ale was exported throughout the British Empire, and the company's distinctive red triangle became the UK's first registered trade mark. In the early 1930s republicans in Dublin and elsewhere waged a campaign of intimidation against publicans who sold Bass ale, which involved violent tactics and grabbed headlines at home and further afield. This campaign occurred within a broader movement calling for the boycott of British goods in Ireland, spearheaded by the IRA. Bass was not alone a British product, but republicans took issue with Colonel John Gretton, who was chairman of the company and a Conservative politician in his day.In Britain,Ireland and the Second World War, Ian Woods notes that the republican newspaper An Phoblacht set the republican boycott of Bass in a broader context , noting that there should be “No British ales. No British sweets or chocolate. Shoulder to shoulder for a nationwide boycott of British goods. Fling back the challenge of the robber empire.”
In late 1932, Irish newspapers began to report on a sustained campaign against Bass ale, which was not strictly confined to Dublin. On December 5th 1932, The Irish Times asked:
Will there be free beer in the Irish Free State at the end of this week? The question is prompted by the orders that are said to have been given to publicans in Dublin towards the end of last week not to sell Bass after a specified date.
The paper went on to claim that men visited Dublin pubs and told publicans “to remove display cards advertising Bass, to dispose of their stock within a week, and not to order any more of this ale, explaining that their instructions were given in furtherance of the campaign to boycott British goods.” The paper proclaimed a ‘War on English Beer’ in its headline. The same routine, of men visiting and threatening public houses, was reported to have happened in Cork.
It was later reported that on November 25th young men had broken into the stores owned by Bass at Moore Lane and attempted to do damage to Bass property. When put before the courts, it was reported that the republicans claimed that “Colonel Gretton, the chairman of the company, was a bitter enemy of the Irish people” and that he “availed himself of every opportunity to vent his hate, and was an ardent supporter of the campaign of murder and pillage pursued by the Black and Tans.” Remarkably, there were cheers in court as the men were found not guilty, and it was noted that they had no intention of stealing from Bass, and the damage done to the premises amounted to less than £5.
A campaign of intimidation carried into January 1933, when pubs who were not following the boycott had their signs tarred, and several glass signs advertising the ale were smashed across the city. ‘BOYCOTT BRITISH GOODS’ was painted across several Bass advertisements in the city.
Throughout 1933, there were numerous examples of republicans entering pubs and smashing the supply of Bass bottles behind the counter. This activity was not confined to Dublin,as this report from late August shows. It was noted that the men publicly stated that they belonged to the IRA.
September appears to have been a particularly active period in the boycott, with Brian Hanley identifying Dublin, Tralee, Naas, Drogheda and Waterford among the places were publicans were targetted in his study The IRA: 1926-1936. One of the most interesting incidents occurring in Dun Laoghaire. There, newspapers reported that on September 4th 1933 “more than fifty young men marched through the streets” before raiding the premises of Michael Moynihan, a local publican. Bottles of Bass were flung onto the roadway and advertisements destroyed. Five young men were apprehended for their role in the disturbances, and a series of court cases nationwide would insure that the Bass boycott was one of the big stories of September 1933.
The young men arrested in Dun Laoghaire refused to give their name or any information to the police, and on September 8th events at the Dublin District Court led to police baton charging crowds. The Irish Times reported that about fifty supporters of the young men gathered outside the court with placards such as ‘Irish Goods for Irish People’, and inside the court a cry of ‘Up The Republic!’ led to the judge slamming the young men, who told him they did not recognise his court. The night before had seen some anti-Bass activity in the city, with the smashing of Bass signs at Burgh Quay. This came after attacks on pubs at Lincoln Place and Chancery Street. It wasn’t long before Mountjoy and other prisons began to home some of those involved in the Boycott Bass campaign, which the state was by now eager to suppress.
An undated image of a demonstration to boycott British goods. Credit: http://irishmemory.blogspot.ie/
This dramatic court appearance was followed by similar scenes in Kilmainham, where twelve men were brought before the courts for a raid on the Dead Man’s Pub, near to Palmerstown in West Dublin. Almost all in their 20s, these men mostly gave addresses in Clondalkin. Their court case was interesting as charges of kidnapping were put forward, as Michael Murray claimed the men had driven him to the Featherbed mountain. By this stage, other Bass prisoners had begun a hungerstrike, and while a lack of evidence allowed the men to go free, heavy fines were handed out to an individual who the judge was certain had been involved.
The decision to go on hungerstrike brought considerable attention on prisoners in Mountjoy, and Maud Gonne MacBride spoke to the media on their behalf, telling the Irish Press on September 18th that political treatment was sought by the men. This strike had begun over a week previously on the 10th, and by the 18th it was understood that nine young men were involved. Yet by late September, it was evident the campaign was slowing down, particularly in Dublin.
The controversy around the boycott Bass campaign featured in Dáil debates on several occasions. In late September Eamonn O’Neill T.D noted that he believed such attacks were being allowed to be carried out “with a certain sort of connivance from the Government opposite”, saying:
I suppose the Minister is aware that this campaign against Bass, the destruction of full bottles of Bass, the destruction of Bass signs and the disfigurement of premises which Messrs. Bass hold has been proclaimed by certain bodies to be a national campaign in furtherance of the “Boycott British Goods” policy. I put it to the Minister that the compensation charges in respect of such claims should be made a national charge as it is proclaimed to be a national campaign and should not be placed on the overburdened taxpayers in the towns in which these terrible outrages are allowed to take place with a certain sort of connivance from the Government opposite.
Another contribution in the Dáil worth quoting came from Daniel Morrissey T.D, perhaps a Smithwicks man, who felt it necessary to say that we were producing “an ale that can compare favourably with any ale produced elsewhere” while condemning the actions of those targeting publicans:
I want to say that so far as I am concerned I have no brief good, bad, or indifferent, for Bass’s ale. We are producing in this country at the moment—and I am stating this quite frankly as one who has a little experience of it—an ale that can compare favourably with any ale produced elsewhere. But let us be quite clear that if we are going to have tariffs or embargoes, no tariffs or embargoes can be issued or given effect to in this country by any person, any group of persons, or any organisation other than the Government elected by the people of the country.
Tim Pat Coogan claims in his history of the IRA that this boycott brought the republican movement into conflict with the Army Comrades Association, later popularly known as the ‘Blueshirts’. He claims that following attacks in Dublin in December 1932, “the Dublin vitners appealed to the ACA for protection and shipments of Bass were guarded by bodyguards of ACA without further incident.” Yet it is undeniable there were many incidents of intimidation against suppliers and deliverers of the product into 1933.
Not all republicans believed the ‘Boycott Bass’ campaign had been worthwhile. Patrick Byrne, who would later become secretary within the Republican Congress group, later wrote that this was a time when there were seemingly bigger issues, like mass unemployment and labour disputes in Belfast, yet:
In this situation, while the revolution was being served up on a plate in Belfast, what was the IRA leadership doing? Organising a ‘Boycott Bass’ Campaign. Because of some disparaging remarks the Bass boss, Colonel Gretton, was reported to have made about the Irish, some IRA leaders took umbrage and sent units out onto the streets of Dublin and elsewhere to raid pubs, terrify the customers, and destroy perfectly good stocks of bottled Bass, an activity in which I regret to say I was engaged.
Historian Brian Hanley has noted by late 1933 “there was little effort to boycott anything except Bass and the desperation of the IRA in hoping violence would revive the campaign was in fact an admission of its failure. At the 1934 convention the campaign was quietly abandoned.”
Interestingly, this wasn’t the last time republicans would threaten Bass. In 1986 The Irish Times reported that Bass and Guinness were both threatened on the basis that they were supplying to British Army bases and RUC stations, on the basis of providing a service to security forces.
Bass,the former beer of choice of An Taoiseach Bertie Ahern,the Bass Ireland Brewery operated on the Glen Road in West Belfast for 107 years until its closure in 2004.But despite its popularity, this ale would be the cause of bitter controversy in the 1930s as you can learn below.
Founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England.The main brand was Bass Pale Ale, once the highest-selling beer in the UK.By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels.Its pale ale was exported throughout the British Empire, and the company's distinctive red triangle became the UK's first registered trade mark. In the early 1930s republicans in Dublin and elsewhere waged a campaign of intimidation against publicans who sold Bass ale, which involved violent tactics and grabbed headlines at home and further afield. This campaign occurred within a broader movement calling for the boycott of British goods in Ireland, spearheaded by the IRA. Bass was not alone a British product, but republicans took issue with Colonel John Gretton, who was chairman of the company and a Conservative politician in his day.In Britain,Ireland and the Second World War, Ian Woods notes that the republican newspaper An Phoblacht set the republican boycott of Bass in a broader context , noting that there should be “No British ales. No British sweets or chocolate. Shoulder to shoulder for a nationwide boycott of British goods. Fling back the challenge of the robber empire.”
In late 1932, Irish newspapers began to report on a sustained campaign against Bass ale, which was not strictly confined to Dublin. On December 5th 1932, The Irish Times asked:
Will there be free beer in the Irish Free State at the end of this week? The question is prompted by the orders that are said to have been given to publicans in Dublin towards the end of last week not to sell Bass after a specified date.
The paper went on to claim that men visited Dublin pubs and told publicans “to remove display cards advertising Bass, to dispose of their stock within a week, and not to order any more of this ale, explaining that their instructions were given in furtherance of the campaign to boycott British goods.” The paper proclaimed a ‘War on English Beer’ in its headline. The same routine, of men visiting and threatening public houses, was reported to have happened in Cork.
It was later reported that on November 25th young men had broken into the stores owned by Bass at Moore Lane and attempted to do damage to Bass property. When put before the courts, it was reported that the republicans claimed that “Colonel Gretton, the chairman of the company, was a bitter enemy of the Irish people” and that he “availed himself of every opportunity to vent his hate, and was an ardent supporter of the campaign of murder and pillage pursued by the Black and Tans.” Remarkably, there were cheers in court as the men were found not guilty, and it was noted that they had no intention of stealing from Bass, and the damage done to the premises amounted to less than £5.
A campaign of intimidation carried into January 1933, when pubs who were not following the boycott had their signs tarred, and several glass signs advertising the ale were smashed across the city. ‘BOYCOTT BRITISH GOODS’ was painted across several Bass advertisements in the city.
Throughout 1933, there were numerous examples of republicans entering pubs and smashing the supply of Bass bottles behind the counter. This activity was not confined to Dublin,as this report from late August shows. It was noted that the men publicly stated that they belonged to the IRA.
September appears to have been a particularly active period in the boycott, with Brian Hanley identifying Dublin, Tralee, Naas, Drogheda and Waterford among the places were publicans were targetted in his study The IRA: 1926-1936. One of the most interesting incidents occurring in Dun Laoghaire. There, newspapers reported that on September 4th 1933 “more than fifty young men marched through the streets” before raiding the premises of Michael Moynihan, a local publican. Bottles of Bass were flung onto the roadway and advertisements destroyed. Five young men were apprehended for their role in the disturbances, and a series of court cases nationwide would insure that the Bass boycott was one of the big stories of September 1933.
The young men arrested in Dun Laoghaire refused to give their name or any information to the police, and on September 8th events at the Dublin District Court led to police baton charging crowds. The Irish Times reported that about fifty supporters of the young men gathered outside the court with placards such as ‘Irish Goods for Irish People’, and inside the court a cry of ‘Up The Republic!’ led to the judge slamming the young men, who told him they did not recognise his court. The night before had seen some anti-Bass activity in the city, with the smashing of Bass signs at Burgh Quay. This came after attacks on pubs at Lincoln Place and Chancery Street. It wasn’t long before Mountjoy and other prisons began to home some of those involved in the Boycott Bass campaign, which the state was by now eager to suppress.
An undated image of a demonstration to boycott British goods. Credit: http://irishmemory.blogspot.ie/
This dramatic court appearance was followed by similar scenes in Kilmainham, where twelve men were brought before the courts for a raid on the Dead Man’s Pub, near to Palmerstown in West Dublin. Almost all in their 20s, these men mostly gave addresses in Clondalkin. Their court case was interesting as charges of kidnapping were put forward, as Michael Murray claimed the men had driven him to the Featherbed mountain. By this stage, other Bass prisoners had begun a hungerstrike, and while a lack of evidence allowed the men to go free, heavy fines were handed out to an individual who the judge was certain had been involved.
The decision to go on hungerstrike brought considerable attention on prisoners in Mountjoy, and Maud Gonne MacBride spoke to the media on their behalf, telling the Irish Press on September 18th that political treatment was sought by the men. This strike had begun over a week previously on the 10th, and by the 18th it was understood that nine young men were involved. Yet by late September, it was evident the campaign was slowing down, particularly in Dublin.
The controversy around the boycott Bass campaign featured in Dáil debates on several occasions. In late September Eamonn O’Neill T.D noted that he believed such attacks were being allowed to be carried out “with a certain sort of connivance from the Government opposite”, saying:
I suppose the Minister is aware that this campaign against Bass, the destruction of full bottles of Bass, the destruction of Bass signs and the disfigurement of premises which Messrs. Bass hold has been proclaimed by certain bodies to be a national campaign in furtherance of the “Boycott British Goods” policy. I put it to the Minister that the compensation charges in respect of such claims should be made a national charge as it is proclaimed to be a national campaign and should not be placed on the overburdened taxpayers in the towns in which these terrible outrages are allowed to take place with a certain sort of connivance from the Government opposite.
Another contribution in the Dáil worth quoting came from Daniel Morrissey T.D, perhaps a Smithwicks man, who felt it necessary to say that we were producing “an ale that can compare favourably with any ale produced elsewhere” while condemning the actions of those targeting publicans:
I want to say that so far as I am concerned I have no brief good, bad, or indifferent, for Bass’s ale. We are producing in this country at the moment—and I am stating this quite frankly as one who has a little experience of it—an ale that can compare favourably with any ale produced elsewhere. But let us be quite clear that if we are going to have tariffs or embargoes, no tariffs or embargoes can be issued or given effect to in this country by any person, any group of persons, or any organisation other than the Government elected by the people of the country.
Tim Pat Coogan claims in his history of the IRA that this boycott brought the republican movement into conflict with the Army Comrades Association, later popularly known as the ‘Blueshirts’. He claims that following attacks in Dublin in December 1932, “the Dublin vitners appealed to the ACA for protection and shipments of Bass were guarded by bodyguards of ACA without further incident.” Yet it is undeniable there were many incidents of intimidation against suppliers and deliverers of the product into 1933.
Not all republicans believed the ‘Boycott Bass’ campaign had been worthwhile. Patrick Byrne, who would later become secretary within the Republican Congress group, later wrote that this was a time when there were seemingly bigger issues, like mass unemployment and labour disputes in Belfast, yet:
In this situation, while the revolution was being served up on a plate in Belfast, what was the IRA leadership doing? Organising a ‘Boycott Bass’ Campaign. Because of some disparaging remarks the Bass boss, Colonel Gretton, was reported to have made about the Irish, some IRA leaders took umbrage and sent units out onto the streets of Dublin and elsewhere to raid pubs, terrify the customers, and destroy perfectly good stocks of bottled Bass, an activity in which I regret to say I was engaged.
Historian Brian Hanley has noted by late 1933 “there was little effort to boycott anything except Bass and the desperation of the IRA in hoping violence would revive the campaign was in fact an admission of its failure. At the 1934 convention the campaign was quietly abandoned.”
Interestingly, this wasn’t the last time republicans would threaten Bass. In 1986 The Irish Times reported that Bass and Guinness were both threatened on the basis that they were supplying to British Army bases and RUC stations, on the basis of providing a service to security forces.
Bass,the former beer of choice of An Taoiseach Bertie Ahern,the Bass Ireland Brewery operated on the Glen Road in West Belfast for 107 years until its closure in 2004.But despite its popularity, this ale would be the cause of bitter controversy in the 1930s as you can learn below.
Founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England.The main brand was Bass Pale Ale, once the highest-selling beer in the UK.By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels.Its pale ale was exported throughout the British Empire, and the company's distinctive red triangle became the UK's first registered trade mark. In the early 1930s republicans in Dublin and elsewhere waged a campaign of intimidation against publicans who sold Bass ale, which involved violent tactics and grabbed headlines at home and further afield. This campaign occurred within a broader movement calling for the boycott of British goods in Ireland, spearheaded by the IRA. Bass was not alone a British product, but republicans took issue with Colonel John Gretton, who was chairman of the company and a Conservative politician in his day.In Britain,Ireland and the Second World War, Ian Woods notes that the republican newspaper An Phoblacht set the republican boycott of Bass in a broader context , noting that there should be “No British ales. No British sweets or chocolate. Shoulder to shoulder for a nationwide boycott of British goods. Fling back the challenge of the robber empire.”
In late 1932, Irish newspapers began to report on a sustained campaign against Bass ale, which was not strictly confined to Dublin. On December 5th 1932, The Irish Times asked:
Will there be free beer in the Irish Free State at the end of this week? The question is prompted by the orders that are said to have been given to publicans in Dublin towards the end of last week not to sell Bass after a specified date.
The paper went on to claim that men visited Dublin pubs and told publicans “to remove display cards advertising Bass, to dispose of their stock within a week, and not to order any more of this ale, explaining that their instructions were given in furtherance of the campaign to boycott British goods.” The paper proclaimed a ‘War on English Beer’ in its headline. The same routine, of men visiting and threatening public houses, was reported to have happened in Cork.
It was later reported that on November 25th young men had broken into the stores owned by Bass at Moore Lane and attempted to do damage to Bass property. When put before the courts, it was reported that the republicans claimed that “Colonel Gretton, the chairman of the company, was a bitter enemy of the Irish people” and that he “availed himself of every opportunity to vent his hate, and was an ardent supporter of the campaign of murder and pillage pursued by the Black and Tans.” Remarkably, there were cheers in court as the men were found not guilty, and it was noted that they had no intention of stealing from Bass, and the damage done to the premises amounted to less than £5.
A campaign of intimidation carried into January 1933, when pubs who were not following the boycott had their signs tarred, and several glass signs advertising the ale were smashed across the city. ‘BOYCOTT BRITISH GOODS’ was painted across several Bass advertisements in the city.
Throughout 1933, there were numerous examples of republicans entering pubs and smashing the supply of Bass bottles behind the counter. This activity was not confined to Dublin,as this report from late August shows. It was noted that the men publicly stated that they belonged to the IRA.
September appears to have been a particularly active period in the boycott, with Brian Hanley identifying Dublin, Tralee, Naas, Drogheda and Waterford among the places were publicans were targetted in his study The IRA: 1926-1936. One of the most interesting incidents occurring in Dun Laoghaire. There, newspapers reported that on September 4th 1933 “more than fifty young men marched through the streets” before raiding the premises of Michael Moynihan, a local publican. Bottles of Bass were flung onto the roadway and advertisements destroyed. Five young men were apprehended for their role in the disturbances, and a series of court cases nationwide would insure that the Bass boycott was one of the big stories of September 1933.
The young men arrested in Dun Laoghaire refused to give their name or any information to the police, and on September 8th events at the Dublin District Court led to police baton charging crowds. The Irish Times reported that about fifty supporters of the young men gathered outside the court with placards such as ‘Irish Goods for Irish People’, and inside the court a cry of ‘Up The Republic!’ led to the judge slamming the young men, who told him they did not recognise his court. The night before had seen some anti-Bass activity in the city, with the smashing of Bass signs at Burgh Quay. This came after attacks on pubs at Lincoln Place and Chancery Street. It wasn’t long before Mountjoy and other prisons began to home some of those involved in the Boycott Bass campaign, which the state was by now eager to suppress.
An undated image of a demonstration to boycott British goods. Credit: http://irishmemory.blogspot.ie/
This dramatic court appearance was followed by similar scenes in Kilmainham, where twelve men were brought before the courts for a raid on the Dead Man’s Pub, near to Palmerstown in West Dublin. Almost all in their 20s, these men mostly gave addresses in Clondalkin. Their court case was interesting as charges of kidnapping were put forward, as Michael Murray claimed the men had driven him to the Featherbed mountain. By this stage, other Bass prisoners had begun a hungerstrike, and while a lack of evidence allowed the men to go free, heavy fines were handed out to an individual who the judge was certain had been involved.
The decision to go on hungerstrike brought considerable attention on prisoners in Mountjoy, and Maud Gonne MacBride spoke to the media on their behalf, telling the Irish Press on September 18th that political treatment was sought by the men. This strike had begun over a week previously on the 10th, and by the 18th it was understood that nine young men were involved. Yet by late September, it was evident the campaign was slowing down, particularly in Dublin.
The controversy around the boycott Bass campaign featured in Dáil debates on several occasions. In late September Eamonn O’Neill T.D noted that he believed such attacks were being allowed to be carried out “with a certain sort of connivance from the Government opposite”, saying:
I suppose the Minister is aware that this campaign against Bass, the destruction of full bottles of Bass, the destruction of Bass signs and the disfigurement of premises which Messrs. Bass hold has been proclaimed by certain bodies to be a national campaign in furtherance of the “Boycott British Goods” policy. I put it to the Minister that the compensation charges in respect of such claims should be made a national charge as it is proclaimed to be a national campaign and should not be placed on the overburdened taxpayers in the towns in which these terrible outrages are allowed to take place with a certain sort of connivance from the Government opposite.
Another contribution in the Dáil worth quoting came from Daniel Morrissey T.D, perhaps a Smithwicks man, who felt it necessary to say that we were producing “an ale that can compare favourably with any ale produced elsewhere” while condemning the actions of those targeting publicans:
I want to say that so far as I am concerned I have no brief good, bad, or indifferent, for Bass’s ale. We are producing in this country at the moment—and I am stating this quite frankly as one who has a little experience of it—an ale that can compare favourably with any ale produced elsewhere. But let us be quite clear that if we are going to have tariffs or embargoes, no tariffs or embargoes can be issued or given effect to in this country by any person, any group of persons, or any organisation other than the Government elected by the people of the country.
Tim Pat Coogan claims in his history of the IRA that this boycott brought the republican movement into conflict with the Army Comrades Association, later popularly known as the ‘Blueshirts’. He claims that following attacks in Dublin in December 1932, “the Dublin vitners appealed to the ACA for protection and shipments of Bass were guarded by bodyguards of ACA without further incident.” Yet it is undeniable there were many incidents of intimidation against suppliers and deliverers of the product into 1933.
Not all republicans believed the ‘Boycott Bass’ campaign had been worthwhile. Patrick Byrne, who would later become secretary within the Republican Congress group, later wrote that this was a time when there were seemingly bigger issues, like mass unemployment and labour disputes in Belfast, yet:
In this situation, while the revolution was being served up on a plate in Belfast, what was the IRA leadership doing? Organising a ‘Boycott Bass’ Campaign. Because of some disparaging remarks the Bass boss, Colonel Gretton, was reported to have made about the Irish, some IRA leaders took umbrage and sent units out onto the streets of Dublin and elsewhere to raid pubs, terrify the customers, and destroy perfectly good stocks of bottled Bass, an activity in which I regret to say I was engaged.
Historian Brian Hanley has noted by late 1933 “there was little effort to boycott anything except Bass and the desperation of the IRA in hoping violence would revive the campaign was in fact an admission of its failure. At the 1934 convention the campaign was quietly abandoned.”
Interestingly, this wasn’t the last time republicans would threaten Bass. In 1986 The Irish Times reported that Bass and Guinness were both threatened on the basis that they were supplying to British Army bases and RUC stations, on the basis of providing a service to security forces.
Bass,the former beer of choice of An Taoiseach Bertie Ahern,the Bass Ireland Brewery operated on the Glen Road in West Belfast for 107 years until its closure in 2004.But despite its popularity, this ale would be the cause of bitter controversy in the 1930s as you can learn below.
Founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England.The main brand was Bass Pale Ale, once the highest-selling beer in the UK.By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels.Its pale ale was exported throughout the British Empire, and the company's distinctive red triangle became the UK's first registered trade mark. In the early 1930s republicans in Dublin and elsewhere waged a campaign of intimidation against publicans who sold Bass ale, which involved violent tactics and grabbed headlines at home and further afield. This campaign occurred within a broader movement calling for the boycott of British goods in Ireland, spearheaded by the IRA. Bass was not alone a British product, but republicans took issue with Colonel John Gretton, who was chairman of the company and a Conservative politician in his day.In Britain,Ireland and the Second World War, Ian Woods notes that the republican newspaper An Phoblacht set the republican boycott of Bass in a broader context , noting that there should be “No British ales. No British sweets or chocolate. Shoulder to shoulder for a nationwide boycott of British goods. Fling back the challenge of the robber empire.”
In late 1932, Irish newspapers began to report on a sustained campaign against Bass ale, which was not strictly confined to Dublin. On December 5th 1932, The Irish Times asked:
Will there be free beer in the Irish Free State at the end of this week? The question is prompted by the orders that are said to have been given to publicans in Dublin towards the end of last week not to sell Bass after a specified date.
The paper went on to claim that men visited Dublin pubs and told publicans “to remove display cards advertising Bass, to dispose of their stock within a week, and not to order any more of this ale, explaining that their instructions were given in furtherance of the campaign to boycott British goods.” The paper proclaimed a ‘War on English Beer’ in its headline. The same routine, of men visiting and threatening public houses, was reported to have happened in Cork.
It was later reported that on November 25th young men had broken into the stores owned by Bass at Moore Lane and attempted to do damage to Bass property. When put before the courts, it was reported that the republicans claimed that “Colonel Gretton, the chairman of the company, was a bitter enemy of the Irish people” and that he “availed himself of every opportunity to vent his hate, and was an ardent supporter of the campaign of murder and pillage pursued by the Black and Tans.” Remarkably, there were cheers in court as the men were found not guilty, and it was noted that they had no intention of stealing from Bass, and the damage done to the premises amounted to less than £5.
A campaign of intimidation carried into January 1933, when pubs who were not following the boycott had their signs tarred, and several glass signs advertising the ale were smashed across the city. ‘BOYCOTT BRITISH GOODS’ was painted across several Bass advertisements in the city.
Throughout 1933, there were numerous examples of republicans entering pubs and smashing the supply of Bass bottles behind the counter. This activity was not confined to Dublin,as this report from late August shows. It was noted that the men publicly stated that they belonged to the IRA.
September appears to have been a particularly active period in the boycott, with Brian Hanley identifying Dublin, Tralee, Naas, Drogheda and Waterford among the places were publicans were targetted in his study The IRA: 1926-1936. One of the most interesting incidents occurring in Dun Laoghaire. There, newspapers reported that on September 4th 1933 “more than fifty young men marched through the streets” before raiding the premises of Michael Moynihan, a local publican. Bottles of Bass were flung onto the roadway and advertisements destroyed. Five young men were apprehended for their role in the disturbances, and a series of court cases nationwide would insure that the Bass boycott was one of the big stories of September 1933.
The young men arrested in Dun Laoghaire refused to give their name or any information to the police, and on September 8th events at the Dublin District Court led to police baton charging crowds. The Irish Times reported that about fifty supporters of the young men gathered outside the court with placards such as ‘Irish Goods for Irish People’, and inside the court a cry of ‘Up The Republic!’ led to the judge slamming the young men, who told him they did not recognise his court. The night before had seen some anti-Bass activity in the city, with the smashing of Bass signs at Burgh Quay. This came after attacks on pubs at Lincoln Place and Chancery Street. It wasn’t long before Mountjoy and other prisons began to home some of those involved in the Boycott Bass campaign, which the state was by now eager to suppress.
An undated image of a demonstration to boycott British goods. Credit: http://irishmemory.blogspot.ie/
This dramatic court appearance was followed by similar scenes in Kilmainham, where twelve men were brought before the courts for a raid on the Dead Man’s Pub, near to Palmerstown in West Dublin. Almost all in their 20s, these men mostly gave addresses in Clondalkin. Their court case was interesting as charges of kidnapping were put forward, as Michael Murray claimed the men had driven him to the Featherbed mountain. By this stage, other Bass prisoners had begun a hungerstrike, and while a lack of evidence allowed the men to go free, heavy fines were handed out to an individual who the judge was certain had been involved.
The decision to go on hungerstrike brought considerable attention on prisoners in Mountjoy, and Maud Gonne MacBride spoke to the media on their behalf, telling the Irish Press on September 18th that political treatment was sought by the men. This strike had begun over a week previously on the 10th, and by the 18th it was understood that nine young men were involved. Yet by late September, it was evident the campaign was slowing down, particularly in Dublin.
The controversy around the boycott Bass campaign featured in Dáil debates on several occasions. In late September Eamonn O’Neill T.D noted that he believed such attacks were being allowed to be carried out “with a certain sort of connivance from the Government opposite”, saying:
I suppose the Minister is aware that this campaign against Bass, the destruction of full bottles of Bass, the destruction of Bass signs and the disfigurement of premises which Messrs. Bass hold has been proclaimed by certain bodies to be a national campaign in furtherance of the “Boycott British Goods” policy. I put it to the Minister that the compensation charges in respect of such claims should be made a national charge as it is proclaimed to be a national campaign and should not be placed on the overburdened taxpayers in the towns in which these terrible outrages are allowed to take place with a certain sort of connivance from the Government opposite.
Another contribution in the Dáil worth quoting came from Daniel Morrissey T.D, perhaps a Smithwicks man, who felt it necessary to say that we were producing “an ale that can compare favourably with any ale produced elsewhere” while condemning the actions of those targeting publicans:
I want to say that so far as I am concerned I have no brief good, bad, or indifferent, for Bass’s ale. We are producing in this country at the moment—and I am stating this quite frankly as one who has a little experience of it—an ale that can compare favourably with any ale produced elsewhere. But let us be quite clear that if we are going to have tariffs or embargoes, no tariffs or embargoes can be issued or given effect to in this country by any person, any group of persons, or any organisation other than the Government elected by the people of the country.
Tim Pat Coogan claims in his history of the IRA that this boycott brought the republican movement into conflict with the Army Comrades Association, later popularly known as the ‘Blueshirts’. He claims that following attacks in Dublin in December 1932, “the Dublin vitners appealed to the ACA for protection and shipments of Bass were guarded by bodyguards of ACA without further incident.” Yet it is undeniable there were many incidents of intimidation against suppliers and deliverers of the product into 1933.
Not all republicans believed the ‘Boycott Bass’ campaign had been worthwhile. Patrick Byrne, who would later become secretary within the Republican Congress group, later wrote that this was a time when there were seemingly bigger issues, like mass unemployment and labour disputes in Belfast, yet:
In this situation, while the revolution was being served up on a plate in Belfast, what was the IRA leadership doing? Organising a ‘Boycott Bass’ Campaign. Because of some disparaging remarks the Bass boss, Colonel Gretton, was reported to have made about the Irish, some IRA leaders took umbrage and sent units out onto the streets of Dublin and elsewhere to raid pubs, terrify the customers, and destroy perfectly good stocks of bottled Bass, an activity in which I regret to say I was engaged.
Historian Brian Hanley has noted by late 1933 “there was little effort to boycott anything except Bass and the desperation of the IRA in hoping violence would revive the campaign was in fact an admission of its failure. At the 1934 convention the campaign was quietly abandoned.”
Interestingly, this wasn’t the last time republicans would threaten Bass. In 1986 The Irish Times reported that Bass and Guinness were both threatened on the basis that they were supplying to British Army bases and RUC stations, on the basis of providing a service to security forces.
It was Richie Connor in the early 1990s who first introduced me to the concept. For the Offaly team he captained, ultimately to the 1982 All-Ireland, beating Dublin in the 1980 Leinster final had he said been their most significant achievement.
This was because winning the province represented a longer journey from where the team under Eugene McGee had started than the distance from there to the Sam Maguire.
Maybe the reasoning was slightly different in Clare but it amounted to the same thing. In the few weeks that shimmered in the radiant summer of 1995 between winning Munster and the All-Ireland semi-final against Galway, manager Ger Loughnane was certainly of that view.
“In Clare, Munster is the Mount Everest. All along Munster was what was talked about. I remember stopping Nenagh on the way back from the League final and a man saying, ‘if only we could win Munster once, it would make up for everything’.
“The reaction to our winning Munster has been far greater than what would happen in other counties if they won an All-Ireland.”
Clare had got to the stage where they were being upstaged by their footballers whose first Munster title since 1917 had been sensationally won in 1992 leaving the hurlers by-passed.
Anthony Daly, prominent in 1995 as the exuberant captain of the hurlers, remembered the big-ball community’s notions. He went to support the footballers in their All-Ireland semi-final against Dublin three years previously. In a bar beforehand he was mocked for band-wagoning.
“Do you go to our matches at all,” asks Daly.
“I do, I do,” comes the response.
“And when you do, does anyone ever tell you to f*** off back to west Clare?”
Boom, boom.
Twenty-five years ago today (Thursday) the county hurlers climbed Everest and in unexpected style. Clare had qualified for a third successive Munster final but the previous two, against Limerick and Tipperary had ended in heavy defeats.
This season would be different. Loughnane’s elevation from selector to manager crystallised the potential that his predecessor Len Gaynor had harnessed to reach Munster finals in 1993 and ‘94. They had taken the lessons of losing to a Zen level.
I remember seeing Loughnane and his selectors Mike McNamara and Tony Considine sitting in the Queens Hotel in Ennis after a league match with a fairly full-strength Tipperary.
They were super-pleased with the win, one of a number of markers laid down in a season that ended with defeat in the final against Kilkenny after which the manager famously declared that they would win Munster. The approach had been clear: find some new players, get incredibly fit and start beating likely rivals.
The winter had been a time of slog under McNamara’s fundamentalist training but the late spring with its brightening nights would be a time for sharpening the hurling and adding speed to their playbook.
“In a way the League final was the best thing that happened us,” said Loughnane after the provincial success. “All the old failings were there. We were too tense: all frenzy, no method. We were going to have to use our heads. If we’d won the League we definitely wouldn’t have won the Munster championship.”
Limerick were in a valley season between two demoralising All-Ireland final defeats but were raging favourites, having beaten Tipperary while Clare had laboured to get past Cork.
Clare also had their past, 11 Munster final defeats since the previous win in 1932 and well beaten by Limerick the previous year. The League final defeat a mere two months previously didn’t help the argument that the team had the ability to win big matches.
As a match it doesn’t look great these days. There are too many errors and too much imprecision in the play. Limerick look lethargic and off-key. They play the first half with the advantage of a strong wind but trail at half-time.
In a low-scoring, scrappy affair Clare aren’t doing themselves justice either but for a team,who had been trimmed in their previous finals they’re hanging in there for most of the first half. In other words the match isn’t getting away from them, either - which is an improvement on the recent past.
Goalkeeper Davy Fitzgerald’s expertly hit penalty edges Clare in front and tactically they have taken a grip. Fitzgerald is also excellent in goal producing a couple of saves that prevent Limerick from getting too involved.
Ollie Baker, of whom a lot had been expected when he was drafted into the team for the league, has a non-stop match, physically overshadowing the powerful Limerick pairing of Mike Houlihan and Seán O’Neill and beside him James O’Connor overcomes a difficult start and is on to everything, fast and fluent.
His six points include four from play and his only failure of marksmanship is a shot that hits the post late in the match. PJ O’Connell also gets four from play but is selected as MOTM for the job done on disorientating Ciarán Carey with his constant movement.
“I knew I had to keep Ciarán Carey away from the puck-outs,” he says afterwards, “so I kept him running around. I had done a lot of work for this and I knew I would not get winded or caught for pace. I just kept running him and I could see it was having an effect.”
Seán McMahon broke his collarbone in the semi-final against Cork and returns for the final a week earlier than ideal but thrives as Gary Kirby, who had destroyed him a year previously, falters.
Clare’s grip tightens. Limerick manage just four points in the second half, as the winners pull away steadily.
It’s a stunning win - a tribute to Loughnane, who in the years before the acid erosion of controversies and fallings-out is a charismatic leader, whose prescriptions were single-mindedly adopted by the players and embraced by the Clare public.
“The feeling was that at long last a barrier had been broken,” he said before the All-Ireland semi-final. “The atmosphere in the county was incredible. It was great for the footballers a couple of years ago but they hadn’t been waiting and failing the way the hurlers had for years and years and years. It was very emotional, more because it was so unexpected after Limerick trouncing Clare last year. A good few didn’t even go to Thurles because they were afraid.”
For those few weeks, they are on the cusp of history, something almost spiritual. In the week before the Galway semi-final, Loughnane recounted how he had happened upon a car accident.
He hurries to check on the elderly motorist, who is shaken but not injured. They are joined by a third man.
“This other fella is looking at me and says, ‘Ger, isn’t it?’ I said, ‘yes’ and he says to the poor old man: ‘It’s Ger Loughnane! Isn’t that enough to make you better?’”
A nurse arrives with the ambulance and pauses to comment.
“I hope everything’s right for Sunday.”
Need she have asked in that summer of summers?