When Bogside whiskey was the toast of the world
![editorial image](https://images-o.jpimedia.uk/imagefetch/w_auto,f_auto,ar_3:2,q_auto:low,c_fill/if_h_lte_200,c_mfit,h_201/https://www.derryjournal.com/webimage/1.2786233.1308316162!/image/2803771383.jpg)
![](https://images-o.jpimedia.uk/imagefetch/w_auto,f_auto,ar_3:2,q_auto:low,c_fill/if_h_lte_200,c_mfit,h_201/https://www.derryjournal.com/webimage/1.2786234.1308316166!/image/3221005226.jpg)
|
|
John Connolly and Fr Martin Downey, with a photo of Fr Griffin, courtesy of Ciaran Tierney Digital Storyteller.
La Rochelle’s harbour.
On July 19, 1798, the French Directory authorises the sending of three expeditions to Ireland and gives command of the first one to General Humbert.
On August 6, 1798, General Humbert’s Army of Ireland sailed from La Rochelle in three frigates La Concorde, La Franchise, La Médée, carrying 1,025 French troops, 3 light field cannons, 3,000 muskets, and 400 sabres.
There were also a number of Irish among Humbert’s command. These included Bartholomew Teeling and Fr. Henry O Kane. This tiny force, together with its Irish allies, was to conduct an extraordinary campaign that shook the British Empire.During 16 days they sailed taking a circuitous route to avoid detection by the British navy. The mission of this little French expeditionary force was to provide military assistance to the Irish rebels of the “Rising of ’98” – sometimes referred to as “Bliadhan na bhFrancach” or “The Year of the French” – in their attempt to free Ireland from English domination.
The fleet had originally planned to land in Co. Donegal, but due to storm and no doubt influenced by the presence of Fr. O Kane who was a native of Killala the fleet sailed into Killala Bay.
Kilcumminn head, Co. Mayo
On the 22nd of August, 1798, the three frigates landed at Kilcummin flying the English colours.
Edwin and Arthur Stock, sons of the Protestant Bishop of Killala, who had sailed out to meet them, greeted them. The two were captured, the English flag taken down and the French flag hoisted.
One of the first to disembark was Fr. O Kane who spoke to the locals in Irish which was the native tongue of most of the Irish at that time. Word soon filtered to native Irish throughout Mayo and Sligo.Kilcumminn strand,landing-place of the French
Bishop Stock also heard of the arrival and he sent messages to the local gentry among them the Jacksons, the Knoxs, Binghams, Palmers and Kirkwoods. Into the relative quiescence of northwest Ireland, the French expeditionary force fell like a thunderbolt. By about 7pm the landing was complete.
General Humbert
Young Général Jean-Joseph-Amable Humbert (the landing occurred on his 31st birthday), a canny veteran of irregular warfare against the insurgents of the Vendée, was well aware of the odds against him in a conventional military showdown, but also of the multiplying effects of surprise and speed.
He was also keenly aware of the importance of early victory for exciting the morale of the Irish insurgents and dismaying the ill-trained loyalist militia.
The first military confrontation occurred on the afternoon of 22 August, when Colonel Jean Sarrazin led a group of French Grenadiers south to the nearby village of Killala.
Killala, viewed from the north.
The garrison of 200 men included a handful of regulars of the 17th Foot (Leicestershire Regiment), but was mostly composed of the Yeomanry, an ill-trained part-time paramilitary constabulary.
With a portion of Sarrazin’s force circling around the British left flank and the remainder pressing a frontal attack with the bayonet, the unnerved Loyalists fired one ragged volley and then fled in terror towards Ballina.
Three Frenchmen were slightly wounded, bishop Stock’s palace was taken over as Humbert’s H.Q. and several of the yeomen were taken prisoner.
Ireland forever – l’Irlande pour toujours
A French soldier then climbed to the top of the palace and removed the British flag, which was replaced by a green and gold flag bearing the inscription ‘Erin Go Bragh’ (Ireland forever).
General Humbert statue in Killala.
LIBERTY, EQUALITY, FRATERNITY, UNION “After several unsuccessful attempts behold at last Frenchmen arrived amongst you . . . “Brave Irishmen, our cause is common. Like you we hold as indefeasible the right of all nations to liberty. Like you we are persuaded that the peace of the world shall ever be troubled as long as the British ministry is suffered to make with impunity a traffic of the industry and blood of the people . . . “Union, Liberty, the Irish Republic! Such is our shout. Let us march. Our hearts are devoted to you; our glory is in your happiness.”
From General Humbert’s Proclamation of 22nd August, 1798. (This last sentence of Humbert’s Proclamation became our pub’s motto!)
Mémorial de Ballina
This initial humbling of their oppressors had the desired effect on the local population, bringing forward thousands of eager, though ignorant and ill-disciplined Irish volunteers who were hastily equipped and formed into companies. Muskets were issued to some, but as in the uprisings elsewhere in Ireland that year, most of the insurgents were armed with crude pikes, scythes, and hay-forks.
On the 24th of August, having captured Killala, Humbert sent two groups under Sarrazin (provisionally promoted to Général de Brigade by Humbert on 23 August) and Adjudant-General Fontaine to capture Ballina.That night a fight took place between Sarrazin’s troops and the British at Rosserk. The English eventually retreated in confusion. The next morning the French/Irish troops captured Ballina under cover of darkness. The Irish peasants lit bundles of straw to show them their way. This approach road to Ballina has since been known as Bothair na Sop. They took Ballina without much resistance. The English for the most part fled towards Foxford where they would have their forces waiting for the French advance on Castlebar.
Humbert – Windy Gap Pass
The British commander in County Mayo, General Hutchinson, expected Humbert to continue south along the only decent road out of Ballina toward Castlebar, the commercial and strategic center of the region.
Where the road crosses the River Moy at Foxford, Hutchinson placed a strong blocking force with ample artillery. Clashes of French and British patrols along the Ballina-Foxford road appeared to confirm British expectations.Humbert, closely questioning the locals, learned that there was an alternative route to Castlebar, a barely-practicable goat-trail that ran west of Lough Conn, over the Windy Gap pass, and then south to the town. He resolved to take this route.
“Tour D’Humbert” signposts in Lahardane
The local priest, Father Andrew Conroy, was fluent in French from his time at seminary in Nantes.
He gave precious directions to the French officers and marshalled the people to provide food and assistance to the troops. In the aftermath of the campaign, Father Conroy was arrested, tried, and executed by the vengeful British.Sion Hill (now built-up)
A yeoman farmer who had been tending to his cattle had spotted the French/Irish advance party. He immediately fled to Castlebar to warn the British commander of the eminent arrival of the French/Irish forces.
The English forces took up position at Sion Hill just outside the town. Humbert approached and took account of the English position.Batlle of Castlebar known as “Races of Castlebar”.
Following a number of attacks in which they were hit by British cannon, Humbert decided to regroup and divided his troops, splitting them to the left and right so as to attack the English flanks. The Irish drove a herd of cattle ahead of them causing confusion in the English rank. The French/Irish made an effective bayonet charge through the centre.
Castlebar Memorial
The English retreated down Staball Hill. Another attack occurred at Main St. Bridge. The English defended the bridge for some time using forces from the Longford and Kilkenny militias and Fraser Fencibles (a Scottish regiment).
There was confused fighting in the town as knots of the more stalwart British, notably the Fraser Fencibles and Roden’s Dragoons, attempted to make a stand.
The bulk of the redcoat forces, abandoning all guns, standards, and baggage, ran in headlong flight down the road to Tuam, 54 km (34 miles) to the southeast; some apparently did not stop until reaching Athlone, a further 68 km (42 miles) away. General Lake’s army being dissolved.
The event has since become mockingly known among the Irish as “The Castlebar Races.” In all the attack only lasted six hours from 6a.m. to 12 noon and has been described by Thomas Pakenham in The Year of Liberty as one of the most ignominious defeats in British military history. Following this brilliant victory, Humbert spent the next few days resting and reorganizing his army, absorbing many hundreds of new Irish volunteers including some 250 deserters from the Longford and Kilkenny Militias.Army of Ireland – Liberty, Equality
Head quarters at Castlebar, 14th Fructidor, sixth Year of the French Republic, One and Indivisible. General Humbert, Commander in Chief of the Army of Ireland, desirous of organizing with the least possible delay, an administrative power for the Province of Connaught, decrees as follows:
1. The Government of the Province of Connaught shall reside at Castlebar till further orders. 2. The Government shall be composed of twelve members, who shall be named by the General-in-chief of the French Army. 3. Citizen JOHN MOORE is named President of the Government of the Province of Connaught, he is specially entrusted with the nomination and reunion of the members of the Government. 4. The Government shall occupy itself immediately in organizing the Military power of the Province of Connaught, and with providing subsistence for the French and Irish Armies. 5. There shall be organized eight regiments of infantry, each of twelve hundred men, and four regiments of cavalry, each of six hundred men. 6. The Government shall declare rebels and traitors to the country all those who having received clothing and arms, shall not join the army within four and twenty hours. 7. Every individual from sixteen years of age to forty, inclusive, is REQUIRED in the name of the Irish Republic, to betake himself instantly to the French Camp, to march in a mass against the common enemy. The General Commanding-in-Chief HUMBERT.Lord Cornwallis
By the 2nd of September, Cornwallis had 7,800 men, including two reliable Scottish regiments (the Sutherland and Rehy Fencibles) concentrated at Tuam, organized into four brigades under Generals Hunter, Campbell, Hutchinson, and Moore (later the hero of Corunna), and a further 2,800 at Boyle.
Cornwallis advanced from Tuam on the 4th of September, but on arriving at Castlebar on the 5th found only a small Franco-Irish rearguard. Aware of the impossibility of defeating the well-equipped and far more numerous Crown forces, and with no sign of reinforcements from France, Humbert had marched off to the east on 4 September, under cover of darkness, taking his army, now totalling 3,000 men, towards Sligo, covering 58 miles in 36 hours. The long march had begun. Some Irish troops under French officers remained to protect Killala and receive the expected reinforcements.Collooney, Co. Sligo
On the morning of the 5th of September, an English army from Sligo under Col Vereker attacks the Franco-Irish army at Collooney with its left protected by the Ballysadare River and its right anchored on a steep, wooded hill. Humbert again outmanoeuvres them.
In what may be one of the greatest feats of individual bravery in the long history of the Revolutionary and Napoleonic Wars, Colonel Bartholomew Teeling, a United Irishman holding a French commission, galloped forward alone to the British line, pistolled the enemy gunner at point-blank range, and rode back unscathed under a hail of musket-fire. Inspired by his example, the Irish and French surged forward and routed the Loyalists. The English retreated with heavy losses as far as Ballyshannon, County Donegal.Ballinamuck pikeman
On September 7, shortly before noon Humbert’s army crosses the Shannon at Ballintra Bridge just south of Loch Allen, but they fail in an attempt to demolish the bridge behind them.
His army shows signs of fatigue and skirmishes with the English advance guard become more frequent. The race for Granard quickens.
The Franco-Irish army reaches Cloone, in South Leitrim, while Cornwallis, with 15,000 men is at Mohill, five miles away. Humbert gets news that he is surrounded and outnumbered but decides to push on even if the best he can now do is to make a token resistance before surrender.On September 8, 1798, near the small village of Ballinamuck, County Longford, Humbert drew up his 859 French troops in line of battle. There could be little doubt of the outcome.
Behind Humbert was Cornwallis blocking Humbert’s way to Dublin. In front was Lake’s 6000 men. The battle which lasted but half an hour commenced with Colonel Crawford’s dragoons cutting through the Irish rebels. When the British grand assault poured up the hill from three sides, in overwhelming numbers, Humbert gave the order to surrender.Humbert surrenders in Ballinamuck
The French officers followed their general’s signal and ordered their men to lay down their muskets. A second body of British cavalry had reined in seeing the signs of surrender, but Colonel Teeling, an Irish officer in the French army, had not signaled surrender so British infantry advanced on them. Crawford attacked a large contingent of Irishmen with his dragoons, their sabres sparing only those with officers insignia, hanging to be their fate.
Later testimonies reveal that on arresting Humbert, General Lake could not conceal his astonishment: “Where is your army?” Lake demanded “This is it all” Humbert replied, indicating his soldiers. “And what were you planning to do with this lot?” Lake asked. “We were going to Dublin to break the irons of a nation that suffers under your yoke” Humbert said. “That is an idea that could only be born in a Frenchman’s brains!” Lake declared.Humbert surrenders in Ballinamuck
Humbert and the French prisoners were conducted to Dublin and treated with all the consideration that could be given to gallant prisoners after an honorable defeat.
Not so the Irish. Accounts vary, but it appears that many of the Irish were cut down where they stood, or driven into the bog south of the hill where they were hunted down and slaughtered. Captured Irish officers, even those bearing legitimate commissions in the French army, were seized and hanged as traitors. Such was Bartholomew Teeling, Matthew Tone and Gunner James Magee’s fate.“After having obtained the greatest successes and made the arms of the French Republic triumph during my stay in Ireland, I have at length been obliged to submit to a superior force of 30,000 troops.” General Humbert’s Report to the French Directory after Ballinamuck.
‘A SHORT BUT VERY FATIGUING CAMPAIGN’
English historians have always treated General Humbert’s expedition to Ireland with ridicule, but Brian O hUiginn was fond of quoting Plowden the military correspondent of the London Times who held a different view. This expert wrote some years ago:
“In these operations described by Cornwallis to the Duke of Portland as a short but very fatiguing campaign, a raiding party of 1000 French landed in Ireland without opposition, after sixteen days of navigation, unobserved by the British Navy; defeated and drove back the British troops opposing them on four separate occasions; routed a force of second line troops of at least double its strength; captured eleven British guns; held the field for seventeen days; entirely occupied the attention of all the available troops of a garrison of Ireland 150,000 strong; penetrated almost to the centre of the island, and compelled the Lord Lieutenant to send an urgent requisition to London for ‘as great a reinforcement as possible.’ “
This was a fine tribute to General Humbert and his troops.The Charentais of the expedition.
Many Charentais took part in the expedition. Among them: Daniel Savary, who was born in Salles sur Mer (17), was in command of the naval division charged with transporting the expedition from La Rochelle to Killala. François Babin, born in Péré (17), became Commander of the Castlebar battalion. Jean Jobit, born in Chateauneuf en Charente (16), was a Commander on the Castlebar battlefield in Castlebar. Jean-Paul Leugerat, born in Barbezières (16), died during the battle of Castlebar.John Gilroy, illustrator of some of Guinness’s most well-known advertisements.
With John Gilroy’s illustrations and Dorothy Sayers’s copy, the Guinness toucan ads were an immediate hit. (Guinness)
Guinness coasters featuring the menagerie of John Gilroy’s advertisements. (Guinness)
John Gilroy, illustrator of some of Guinness’s most well-known advertisements. (Northeast History Tour)
With John Gilroy’s illustrations and Dorothy Sayers’s copy, the Guinness toucan ads were an immediate hit. (Guinness)
Guinness coasters featuring the menagerie of John Gilroy’s advertisements. (Guinness)
The former beer of choice of An Taoiseach Bertie Ahern,the Bass Ireland Brewery operated on the Glen Road in West Belfast for 107 years until its closure in 2004.But despite its popularity, this ale would be the cause of bitter controversy in the 1930s as you can learn below.
Founded in 1777 by William Bass in Burton-upon-Trent, Staffordshire, England.The main brand was Bass Pale Ale, once the highest-selling beer in the UK.By 1877, Bass had become the largest brewery in the world, with an annual output of one million barrels.Its pale ale was exported throughout the British Empire, and the company's distinctive red triangle became the UK's first registered trade mark. In the early 1930s republicans in Dublin and elsewhere waged a campaign of intimidation against publicans who sold Bass ale, which involved violent tactics and grabbed headlines at home and further afield. This campaign occurred within a broader movement calling for the boycott of British goods in Ireland, spearheaded by the IRA. Bass was not alone a British product, but republicans took issue with Colonel John Gretton, who was chairman of the company and a Conservative politician in his day.In Britain,Ireland and the Second World War, Ian Woods notes that the republican newspaper An Phoblacht set the republican boycott of Bass in a broader context , noting that there should be “No British ales. No British sweets or chocolate. Shoulder to shoulder for a nationwide boycott of British goods. Fling back the challenge of the robber empire.”
In late 1932, Irish newspapers began to report on a sustained campaign against Bass ale, which was not strictly confined to Dublin. On December 5th 1932, The Irish Times asked:
Will there be free beer in the Irish Free State at the end of this week? The question is prompted by the orders that are said to have been given to publicans in Dublin towards the end of last week not to sell Bass after a specified date.
The paper went on to claim that men visited Dublin pubs and told publicans “to remove display cards advertising Bass, to dispose of their stock within a week, and not to order any more of this ale, explaining that their instructions were given in furtherance of the campaign to boycott British goods.” The paper proclaimed a ‘War on English Beer’ in its headline. The same routine, of men visiting and threatening public houses, was reported to have happened in Cork.
It was later reported that on November 25th young men had broken into the stores owned by Bass at Moore Lane and attempted to do damage to Bass property. When put before the courts, it was reported that the republicans claimed that “Colonel Gretton, the chairman of the company, was a bitter enemy of the Irish people” and that he “availed himself of every opportunity to vent his hate, and was an ardent supporter of the campaign of murder and pillage pursued by the Black and Tans.” Remarkably, there were cheers in court as the men were found not guilty, and it was noted that they had no intention of stealing from Bass, and the damage done to the premises amounted to less than £5.
A campaign of intimidation carried into January 1933, when pubs who were not following the boycott had their signs tarred, and several glass signs advertising the ale were smashed across the city. ‘BOYCOTT BRITISH GOODS’ was painted across several Bass advertisements in the city.
Throughout 1933, there were numerous examples of republicans entering pubs and smashing the supply of Bass bottles behind the counter. This activity was not confined to Dublin,as this report from late August shows. It was noted that the men publicly stated that they belonged to the IRA.
September appears to have been a particularly active period in the boycott, with Brian Hanley identifying Dublin, Tralee, Naas, Drogheda and Waterford among the places were publicans were targetted in his study The IRA: 1926-1936. One of the most interesting incidents occurring in Dun Laoghaire. There, newspapers reported that on September 4th 1933 “more than fifty young men marched through the streets” before raiding the premises of Michael Moynihan, a local publican. Bottles of Bass were flung onto the roadway and advertisements destroyed. Five young men were apprehended for their role in the disturbances, and a series of court cases nationwide would insure that the Bass boycott was one of the big stories of September 1933.
The young men arrested in Dun Laoghaire refused to give their name or any information to the police, and on September 8th events at the Dublin District Court led to police baton charging crowds. The Irish Times reported that about fifty supporters of the young men gathered outside the court with placards such as ‘Irish Goods for Irish People’, and inside the court a cry of ‘Up The Republic!’ led to the judge slamming the young men, who told him they did not recognise his court. The night before had seen some anti-Bass activity in the city, with the smashing of Bass signs at Burgh Quay. This came after attacks on pubs at Lincoln Place and Chancery Street. It wasn’t long before Mountjoy and other prisons began to home some of those involved in the Boycott Bass campaign, which the state was by now eager to suppress.
An undated image of a demonstration to boycott British goods. Credit: http://irishmemory.blogspot.ie/
This dramatic court appearance was followed by similar scenes in Kilmainham, where twelve men were brought before the courts for a raid on the Dead Man’s Pub, near to Palmerstown in West Dublin. Almost all in their 20s, these men mostly gave addresses in Clondalkin. Their court case was interesting as charges of kidnapping were put forward, as Michael Murray claimed the men had driven him to the Featherbed mountain. By this stage, other Bass prisoners had begun a hungerstrike, and while a lack of evidence allowed the men to go free, heavy fines were handed out to an individual who the judge was certain had been involved.
The decision to go on hungerstrike brought considerable attention on prisoners in Mountjoy, and Maud Gonne MacBride spoke to the media on their behalf, telling the Irish Press on September 18th that political treatment was sought by the men. This strike had begun over a week previously on the 10th, and by the 18th it was understood that nine young men were involved. Yet by late September, it was evident the campaign was slowing down, particularly in Dublin.
The controversy around the boycott Bass campaign featured in Dáil debates on several occasions. In late September Eamonn O’Neill T.D noted that he believed such attacks were being allowed to be carried out “with a certain sort of connivance from the Government opposite”, saying:
I suppose the Minister is aware that this campaign against Bass, the destruction of full bottles of Bass, the destruction of Bass signs and the disfigurement of premises which Messrs. Bass hold has been proclaimed by certain bodies to be a national campaign in furtherance of the “Boycott British Goods” policy. I put it to the Minister that the compensation charges in respect of such claims should be made a national charge as it is proclaimed to be a national campaign and should not be placed on the overburdened taxpayers in the towns in which these terrible outrages are allowed to take place with a certain sort of connivance from the Government opposite.
Another contribution in the Dáil worth quoting came from Daniel Morrissey T.D, perhaps a Smithwicks man, who felt it necessary to say that we were producing “an ale that can compare favourably with any ale produced elsewhere” while condemning the actions of those targeting publicans:
I want to say that so far as I am concerned I have no brief good, bad, or indifferent, for Bass’s ale. We are producing in this country at the moment—and I am stating this quite frankly as one who has a little experience of it—an ale that can compare favourably with any ale produced elsewhere. But let us be quite clear that if we are going to have tariffs or embargoes, no tariffs or embargoes can be issued or given effect to in this country by any person, any group of persons, or any organisation other than the Government elected by the people of the country.
Tim Pat Coogan claims in his history of the IRA that this boycott brought the republican movement into conflict with the Army Comrades Association, later popularly known as the ‘Blueshirts’. He claims that following attacks in Dublin in December 1932, “the Dublin vitners appealed to the ACA for protection and shipments of Bass were guarded by bodyguards of ACA without further incident.” Yet it is undeniable there were many incidents of intimidation against suppliers and deliverers of the product into 1933.
Not all republicans believed the ‘Boycott Bass’ campaign had been worthwhile. Patrick Byrne, who would later become secretary within the Republican Congress group, later wrote that this was a time when there were seemingly bigger issues, like mass unemployment and labour disputes in Belfast, yet:
In this situation, while the revolution was being served up on a plate in Belfast, what was the IRA leadership doing? Organising a ‘Boycott Bass’ Campaign. Because of some disparaging remarks the Bass boss, Colonel Gretton, was reported to have made about the Irish, some IRA leaders took umbrage and sent units out onto the streets of Dublin and elsewhere to raid pubs, terrify the customers, and destroy perfectly good stocks of bottled Bass, an activity in which I regret to say I was engaged.
Historian Brian Hanley has noted by late 1933 “there was little effort to boycott anything except Bass and the desperation of the IRA in hoping violence would revive the campaign was in fact an admission of its failure. At the 1934 convention the campaign was quietly abandoned.”
Interestingly, this wasn’t the last time republicans would threaten Bass. In 1986 The Irish Times reported that Bass and Guinness were both threatened on the basis that they were supplying to British Army bases and RUC stations, on the basis of providing a service to security forces.
Origins : Co Limerick
Dimensions:35 cm x 45cm
“One of the most memorable was born of his creative interpretation of a performing sea lion that caught his eye at the zoo.”
Whirlaway | |
---|---|
![]() |
|
Sire | Blenheim |
Grandsire | Blandford |
Dam | Dustwhirl |
Damsire | Sweep |
Sex | Stallion |
Foaled | 1938 |
Country | United States |
Colour | Chestnut |
Breeder | Calumet Farm |
Owner | Calumet Farm |
Trainer | Ben A. Jones |
Record | 60: 32-15-9 |
Earnings | $561,161 |
Major wins | |
Breeders' Futurity Stakes (1940) Hopeful Stakes (1940) Saratoga Special Stakes (1940) Walden Stakes (1940) A. J. Joyner Handicap (1941) Travers Stakes (1941) Lawrence Realization Stakes (1941) Saranac Handicap (1941) Dwyer Stakes (1941) American Derby (1941) Massachusetts Handicap (1942) Narragansett Special (1942) Clark Handicap (1942) Jockey Club Gold Cup (1942) Louisiana Handicap (1942) Washington Handicap (1942) Trenton Handicap (1942) American Classic Race wins: Kentucky Derby (1941) Preakness Stakes (1941) Belmont Stakes (1941) | |
Awards | |
5th U.S. Triple Crown Champion (1941) TSD American Champion Two-Year-Old Colt(1940) U.S. Champion 3-Yr-Old Colt (1941) United States Horse of the Year (1941 & 1942) U.S. Champion Older Male Horse (1942) | |
Whirlaway (April 2, 1938 – April 6, 1953) was an American champion thoroughbred racehorse. The chestnut horse was sired by English Derby winner Blenheim, out of the broodmare Dustwhirl. Whirlaway was bred at Calumet Farm in Lexington, Kentucky. Trained by Ben A. Jones and ridden by Eddie Arcaro, Whirlaway won the U.S. Triple Crown in 1941. Whirlaway was widely known as "Mr. Longtail" because his tail was especially long and thick and it would blow far out behind him during races, flowing dramatically in the wind. |
Murphy’s reaches Americans shores for the first time winning back many drinkers lost to emigration and a whole new generation of stout drinkers.
|
An inch of vanilla bean, about a quarter of a lemon, half of a cinnamon stick, four cloves, a few cherries, and an orange bit or two. He would let this soak for days. And right when he was ready to finish, he would add his sweetener: he liked to use honey.The original brand closed during Prohibition and was reopened afterward by Francis Fowler. Between the 1930s and 2010, the image on the label of Southern Comfort was A Home on the Mississippi, a rendering by Alfred Waud depicting Woodland Plantation, an antebellum mansion in West Pointe à la Hache, Louisiana, which is listed on the National Register of Historic Places, and now provides bed-and-breakfast accommodation. In 2010 the plantation artwork was dropped from the label. Brown–Forman purchased the brand in 1979. In 2011, the brand began releasing flavored variations like cherry, lime, gingerbread, and Tabasco. In January 2016 Brown–Forman sold it to Sazerac Company, along with Tuaca, as part of a $543.5 million deal. Sazerac announced that Southern Comfort's formula would be changed in 2017 to restore whiskey as the base spirit, as the original formula used. Sometime before Brown–Forman purchased the brand, it had been reformulated to use neutral spirit, with only a negligible amount of whiskey as a flavorant. Janis Joplin was known to drink Southern Comfort to excess.