Huge Guinness All Ireland Hurling championship unframed advertisement from the first year of sponsorship in 1995.
38cm wide x 150cm long .
It was not until 1994 that the GAA decided that the football championship would benefit from bringing on a title sponsor in Bank of Ireland. Although an equivalent offer had been on the table for the hurling championship, Central Council pushed the plate away.Though the name of the potential sponsor wasn’t explicitly made public, everyone knew it was Guinness. More to the point, everyone knew why Central Council wouldn’t bite.
As Mulvihill himself noted in his report to Congress, the offer was declined on the basis that “Central Council did not want an alcoholic drinks company associated with a major GAA competition”.
As it turned out, Central Council had been deadlocked on the issue and it was the casting vote of then president
Peter Quinn that put the kibosh on a deal with Guinness. Mulvihill’s disappointment was far from hidden, since he saw the wider damage caused by turning up the GAA nose at Guinness’s advances.
“The unfortunate aspect of the situation,” he wrote, “is that hurling needs support on the promotion of the game much more than football.”
Though it took the point of a bayonet to make them go for it, the GAA submitted in the end and on the day after the league final in 1995 , a three-year partnership with Guinness was announced. The deal would be worth £1 million a year, with half going to the sport and half going to the competition in the shape of marketing.
That last bit was key. Guinness came up with a marketing campaign that fairly scorched across the general consciousness. Billboards screeched out slogans that feel almost corny at this remove but made a huge impact at the same time .
This man can level whole counties in one second flat.
This man can reach speeds of 100mph.
This man can break hearts at 70 yards
Its been Hell for Leather.
Of course, all the marketing in the world can only do so much. Without a story to go alongside, the Guinness campaign might be forgotten now – or worse, remembered as an overblown blast of hot air dreamed up in some modish ad agency above in Dublin.Until the Clare hurlers came along and changed everything."
Malachy Clerkin Irish Times GAA Correspondent
The All Ireland Senior Hurling Championship, known simply as the
All-Ireland Championship, is an annual
inter-county hurling competition organised by the
Gaelic Athletic Association (GAA). It is the highest inter-county hurling competition in
Ireland, and has been contested every year except one since
1887.
The final, currently held on the third Sunday in August, is the culmination of a series of games played during July and August, with the winning team receiving the
Liam MacCarthy Cup. The All-Ireland Championship has always been played on a
straight knockout basis whereby once a team loses they are eliminated from the championship. The qualification procedures for the championship have changed several times throughout its history. Currently, qualification is limited to teams competing in the
Leinster Championship, the
Munster Championship and the two finalists in the
Joe McDonagh Cup.
Twelve teams currently participate in the All-Ireland Championship, with the most successful teams coming from the provinces of
Leinster and
Munster.
Kilkenny,
Cork and
Tipperary are considered "
the big three" of hurling. They have won 94 championships between them.
The title has been won by 13 different teams, 10 of whom have won the title more than once. The all-time record-holders are Kilkenny, who have won the championship on 36 occasions.
Tipperary are the
current champions.
The All-Ireland Senior Hurling Championship final was listed in second place by
CNN in its "10 sporting events you have to see live", after the
Olympic Games.
After covering the
1959 All-Ireland Senior Hurling Championship Final between
Kilkenny and
Waterford for
BBC Television, English commentator
Kenneth Wolstenholme was moved to describe hurling as his second favourite sport in the world after his first love, soccer.
Alex Ferguson used footage of an All-Ireland Senior Hurling Championship final in an attempt to motivate his players during his time as manager of
Premier League soccer outfit
Manchester United; the players winced at the standard of physicality and intensity in which the hurlers were engaged.
Since 1995 the All Ireland Hurling Championship has been sponsored. The sponsor has usually been able to determine the championship's sponsorship name.
Arthur Guinness started brewing ales in 1759 at the St James Gate Brewery,Dublin.On 31st December 1759 he signed a 9,000 year lease at £45 per annum for the unused brewery.Ten years later, on 19 May 1769, Guinness first exported his ale: he shipped six-and-a-half barrels to Great Britain before he started selling the dark beer
porter in 1778.
The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s.
Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export.
“Stout” originally referred to a beer’s strength, but eventually shifted meaning toward body and colour.
Porter was also referred to as “plain”, as mentioned in the famous refrain of
Flann O’Brien‘s poem “The Workman’s Friend”: “A pint of plain is your only man.”
Already one of the top-three British and Irish brewers, Guinness’s sales soared from 350,000
barrels in 1868 to 779,000 barrels in 1876.
In October 1886 Guinness became a public company, and was averaging sales of 1,138,000 barrels a year. This was despite the brewery’s refusal to either advertise or offer its beer at a discount.
Even though Guinness owned no
public houses, the company was valued at £6 million and shares were twenty times oversubscribed, with share prices rising to a 60 per cent premium on the first day of trading.
The breweries pioneered several quality control efforts. The brewery hired the statistician
William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly
Student’s t-distribution and the even more commonly known
Student’s t-test.
By 1900 the brewery was operating unparalleled welfare schemes for its 5,000 employees.
By 1907 the welfare schemes were costing the brewery £40,000 a year, which was one-fifth of the total wages bill.
The improvements were suggested and supervised by Sir
John Lumsden. By 1914, Guinness was producing 2,652,000 barrels of beer a year, which was more than double that of its nearest competitor
Bass, and was supplying more than 10 per cent of the total UK beer market.
In the 1930s, Guinness became the seventh largest company in the world.
Before 1939, if a Guinness brewer wished to marry a
Catholic, his resignation was requested. According to Thomas Molloy, writing in the
Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.”
Guinness thought they brewed their last porter in 1973.
In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981.
Pale malt was used for the first time, and isomerized hop extract began to be used.
In 2014, two new porters were introduced: West Indies Porter and Dublin Porter.
Guinness acquired the
Distillers Company in 1986.
This led to a
scandal and criminal trialconcerning the artificial inflation of the Guinness share price during the takeover bid engineered by the chairman, Ernest Saunders. A subsequent £5.2 million success fee paid to an American lawyer and Guinness director, Tom Ward, was the subject of the case
Guinness plc v Saunders, in which the House of Lords declared that the payment had been invalid.
In the 1980s, as the IRA’s bombing campaign spread to London and the rest of Britain, Guinness considered scrapping the Harp as its logo.
The company merged with
Grand Metropolitan in 1997 to form
Diageo.
Due to controversy over the merger, the company was maintained as a separate entity within Diageo and has retained the rights to the product and all associated trademarks of Guinness.
The Guinness Brewery Park Royal during demolition, at its peak the largest and most productive brewery in the world.
The Guinness brewery in
Park Royal, London closed in 2005. The production of all Guinness sold in the UK and Ireland was moved to
St. James’s Gate Brewery, Dublin.
Guinness has also been referred to as “that black stuff”.
Guinness had a fleet of ships, barges and yachts.
The Irish
Sunday Independent newspaper reported on 17 June 2007 that Diageo intended to close the historic St James’s Gate plant in Dublin and move to a greenfield site on the outskirts of the city.
This news caused some controversy when it was announced.The following day, the
Irish Daily Mail ran a follow-up story with a double page spread complete with images and a history of the plant since 1759. Initially, Diageo said that talk of a move was pure speculation but in the face of mounting speculation in the wake of the
Sunday Independent article, the company confirmed that it is undertaking a “significant review of its operations”. This review was largely due to the efforts of the company’s ongoing drive to reduce the environmental impact of brewing at the St James’s Gate plant.
On 23 November 2007, an article appeared in the
Evening Herald, a Dublin newspaper, stating that the Dublin City Council, in the best interests of the city of Dublin, had put forward a motion to prevent planning permission ever being granted for development of the site, thus making it very difficult for Diageo to sell off the site for residential development.
On 9 May 2008, Diageo announced that the St James’s Gate brewery will remain open and undergo renovations, but that breweries in Kilkenny and Dundalk will be closed by 2013 when a new larger brewery is opened near Dublin. The result will be a loss of roughly 250 jobs across the entire Diageo/Guinness workforce in Ireland.
Two days later, the
Sunday Independent again reported that Diageo chiefs had met with
Tánaiste Mary Coughlan, the deputy leader of the Government of Ireland, about moving operations to Ireland from the UK to benefit from its lower corporation tax rates. Several UK firms have made the move in order to pay Ireland’s 12.5 per cent rate rather than the UK’s 28 per cent rate.
Diageo released a statement to the London stock exchange denying the report.
Despite the merger that created Diageo plc in 1997, Guinness has retained its right to the Guinness brand and associated trademarks and thus continues to trade under the traditional Guinness name despite trading under the corporation name Diageo for a brief period in 1997.
In November 2015 it was announced that Guinness are planning to make their beer suitable for consumption by vegetarians and vegans by the end of 2016 through the introduction of a new filtration process at their existing
Guinness Brewery that avoids the need to use
isinglass from fish bladders to filter out yeast particles.
This went into effect in 2017, per the company’s FAQ webpage where they state: “Our new filtration process has removed the use of isinglass as a means of filtration and vegans can now enjoy a pint of Guinness. All Guinness Draught in keg format is brewed without using isinglass. Full distribution of bottle and can formats will be in place by the end of 2017, so until then, our advice to vegans is to consume the product from the keg format only for now.
Guinness
stout is made from water,
barley, roast malt extract,
hops, and
brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is
pasteurisedand
filtered.
Until the late 1950s Guinness was still
racked into wooden casks. In the late 1950s and early 1960s, Guinness ceased brewing cask-conditioned beers and developed a keg brewing system with aluminium kegs replacing the wooden casks; these were nicknamed “iron lungs”.
Until 2016 the production of Guinness, as with many beers, involved the use of
isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer.
Diageo announced in February 2018 that the use of isinglass in draught Guinness was to be discontinued and an alternative clarification agent would be used instead. This has made draught Guinness acceptable to vegans and vegetarians.
Arguably its biggest change to date, in 1959 Guinness began using nitrogen, which changed the fundamental texture and flavour of the Guinness of the past as nitrogen bubbles are much smaller than CO
2, giving a “creamier” and “smoother” consistency over a sharper and traditional CO
2 taste. This step was taken after
Michael Ash – a mathematician turned brewer – discovered the mechanism to make this possible.
Nitrogen is less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. High pressure of the dissolved gas is required to enable very small bubbles to be formed by forcing the draught beer through fine holes in a plate in the tap, which causes the characteristic “surge” (the
widget in cans and bottles achieves the same effect). This “widget” is a small plastic ball containing the nitrogen. The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. “Foreign Extra Stout” contains more carbon dioxide, causing a more acidic taste.
Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an
original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with abv of 7.5% and 9% respectively, are perhaps closest to the original in character.
Although Guinness may appear to be black, it is officially a very dark shade of
ruby.
The most recent change in alcohol content from the Import Stout to the Extra Stout was due to a change in distribution through North American market. Consumer complaints have influenced recent distribution and bottle changes.
Studies claim that Guinness can be
beneficial to the heart. Researchers found that “‘
antioxidantcompounds’ in the Guinness, similar to those found in certain fruits and vegetables, are responsible for the health benefits because they slow down the deposit of harmful
cholesterol on the artery walls.”
Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by
Dorothy L. Sayers–”Guinness is Good for You”. Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland.
Diageo, the company that now manufactures Guinness, says: “We never make any medical claims for our drinks.”
Origins : Dublin
Dimensions : 43cm x 35cm
Tom Moloughney, Jimmy Doyle, and Kieran Carey relax in the dressing room after Tipperary’s victory over Dublin in the 1961 All-Ireland final, a success that was to be repeated the following year. Picture from ‘The GAA — A People’s History’
The 1938 All-Ireland Football Final Replay on October 23rd, 1938 ended in the most bizarre fashion imaginable when with 2 minutes left to play, Galway supporters, mistakenly believing the referee had blown for full-time, invaded the pitch, causing a 20 minute delay before the final minutes could be played out.
Even more dramatic was the fact that by the time the pitch was cleared, most of the Kerry players seemed to have disappeared.
The confusion all began with a free awarded to Kerry by referee Peter Waters of Kildare with Galway leading the defending champions, by 2-4 to 0-6.
The referee placed the ball and blew his whistle for the kick to be taken while running towards the Galway goals. He looked round just as Sean Brosnan was taking the kick and seeing a Galway player too close he blew for the kick to be retaken.
Thinking that he had blown for full-time the jubilant Galway supporters invaded the pitch.
It took all of twenty minutes to clear the pitch but only then did the real problems come to light. Jerry O’Leary Chairman of the Kerry Selection Committee outlined their dilemma.
Somehow or other Kerry managed to re-field even if the team which played out the remaining minutes bore little resemblance to the starting fifteen.
More remarkable again was the fact that Kerry went on to add another point to their total before the referee finally blew for full-time with Galway winners by 2-4 to 0-7.
It was generally agreed that the confusion was of the crowd’s and not the referee’s making but questions remained about the total number of players Kerry had been permitted to use in those final few minutes.
The National and Provincial papers and indeed all available Records to this day list only those 16 Kerry players who were involved prior to the 20 minute interruption but now (80 years on) for the first time all the players who played for Kerry in that October 23rd, 1938 All-Ireland Final Replay can be given their rightful place in the Record Books.
KERRY’s 24:
That night, in front of a 1,500 crowd, at a Gaelic League organised Siamsa Mór in the Mansion House in Dawson Street, Art McCann presented the Galway team with their winners’ medals.
The Kerry players meanwhile joined 300 of their suppoeters at a Ceilidhe hosted by the Kerrymen’s Social Club in Rathmines Town Hall.
The National Newspapers may not always have reported the facts to Galway’s satisfaction but there can be no questioning the support of Galway County Council.
Needless to say the Galway players received an unprecedented welcome on their return to Galway having first been feted along the way in Mullingar, Streamstown, Moate and Athlone.
GALWAY – 1938 ALL-IRELAND SENIOR FOOTBALL CHAMPIONS
Back (L-R) Bobby Beggs, Ralph Griffin, John Burke, Jimmy McGauran, Charlie Connolly, Brendan Nestor, Dinny Sullivan, Mick Connaire, Martin Kelly. Front (L-R) Frank Cunniffe, Jackie Flavin, Mick Higgins, John ‘Tull’ Dunne (Capt), Ned Mulholland, Mick Raftery.
Substitutes: (not in photograph) Mick Ryder and Pat McDonagh.
TIME ADDED ON:
Not far behind the controversy surrounding the last few minutes of 1938 All-Ireland Football Final Replay was the controversy surrounding the last few seconds of the drawn match played a month earlier.
The sides were level, Kerry 2-06 Galway 3-03, when Kerry’s J.J. Landers sent the ball between the Galway uprights for what looked like the winning point. However the thousands of celebrating Kerry supporters making for the Croke Park exits were soon stopped in their tracks.
It was cruel luck on Kerry and while there were many who criticised the referee, Tom Culhane from Glin, County Limerick, for blowing the final whistle while John Joe Landers was it the act of shooting, Kerry’s County Board Chairman Denis J. Bailey wasn’t among them.
At the next Central Council meeting, in a remarkably generous response to the Referee’s Report being read he stated that ‘they in Kerry were quite satisfied with the result’ and ‘They wished to pay a tribute to Galway for their sporting spirit and also to the referee who, in their opinion, carried out his duties very well.’
The Central Council then awarded the two counties £300 each towards the costs of the two-week Collective Training Camps both counties had planned in the lead up to the Replay on October 23rd. Munster Council granted Kerry (pictured here in Collective Training) an additional £100.
Prior to that Central Council meeting, General Secretary, Pádraig Ó’Caoimh, received a telephone call from the New York GAA suggesting the replay take place in New York but the request (which was successfully repeated nine years later in 1947) was on this occasion turned down.
However doubts about the Replay even going ahead were immediately raised.
Satisfactory transport arrangements were eventually agreed and the match went ahead although the Kerry supporters who left Tralee on the so-called ‘ghost’ train at 1am on the morning of the October 23rd may still have felt hard done by.
In the lead-up to the game the Galway selectors expressed their delight at the success of their forwards short hand-passing game against the Kerry backs in the drawn match although there were some worries that not all their players had been able to attend the first week of Collective Training and of course there was Kerry’s Replay record to be considered.
Kerry had previously played in 4 All-Ireland Replays and won them all, a great source of encouragement to the Kerry supporters.
However amid some reports of disharmony within the Kerry camp, following a ‘trial match’ on the Sunday before the Replay, the Kerry selection Committee dropped a real bombshell.
Joe Keohane (Dublin Geraldines) who had been Kerry’s regular full-back for the previous two years and was one of the stars of their 1937 All-Ireland win over Cavan was replaced by young Paddy ‘Bawn’ Brosnan a member of the 1938 Kerry Junior team.
A back injury to Kerry’s best forward, J.J. Landers made him an extreme doubt for the Replay with Martin Regan on stand-by to take his place if required which is exactly what happened before that fateful free-kick, that infamous 20 minute delay and Kerry’s unprecedented use of 24 players.
Most definitely an All-Ireland Final and Final Replay never to be forgotten.
The Galway and Kerry players parade in front of the newly opened (1938) Cusack Stand
